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Marketer’s Guide: 11 Types Of Blogs That Can Help Businesses Reach New Customers

Marketer’s Guide: 11 Types Of Blogs That Can Help Businesses Reach New Customers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

11 Blog Types That Every Marketer Must Know

With over 440 million blogs in the world, keeping tabs on the globe's top writers and most interesting stories is nearly impossible. Covering every niche and industry, editorial-focused influencers offer a wealth of information that has helped to shape the internet and our everyday lives.

For businesses, identifying and partnering with the right blogs can generate brand exposure and create meaningful interactions with potential customers. In the following list, we’ll take a look at 11 popular blog categories to learn how they can help brands expand their online reach and impact.

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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

Olympics Advertising Case Study: 3 Standout Influencer Campaigns At The 2018 Winter Games

Olympics Advertising Case Study: 3 Standout Influencer Campaigns At The 2018 Winter Games

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How 3 Major Brands Are Incorporating Influencers Into Their Olympics Advertising Strategies

Dating back to 1896, the Olympics is the world’s largest international sports competition. Every two years, thousands of athletes representing more than 200 countries converge to compete amongst the best of the best in a variety of sports.

The global and celebratory nature of the event has made it a tremendous advertising opportunity for brands of all types. Leading up to and during the games, Olympic athletes take center stage in the marketing world, routinely starring in television commercials, appearing on cereal boxes, and becoming ubiquitous across digital and social ads.

More recently, the growth of social media and influencer marketing has given way to lucrative brand partnerships online. Many brands are leveraging Olympians to publish sponsored content on Instagram and other social platforms. Here we’ll examine three standout influencer marketing campaigns that took place during the 2018 Winter Olympics from Kellogg’s, Beats By Dre and P&G.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Irene Lara, The Globally Popular Influencer Behind Studio4Lara

Irene Lara is a woman of ambition. She is a mother, entrepreneur, fashion blogger, Instagram influencer and soon to be YouTuber. Though she was born in Spain she's by all accounts a citizen of the world, constantly traveling to new cities and sharing her experiences online. Whether sharing her latest fashion finds with an audience of nearly one million or documenting her worldwide travels, Lara constantly entertains.

As she continues to make her mark, the fashion expert is doing so with positivity and grace. We sat down with Lara to discuss her journey to becoming a social media influencer, her advice for creating sponsored content and her future plans.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

The Biggest Fashion Marketing Campaigns of NYFW 2018

The Biggest Fashion Marketing Campaigns of NYFW 2018

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Fashion Marketing Case Study: How Kate Spade, TRESemmé & More Won With Influencers At NYFW 2018

Each February and September, the fashion industry converges in New York City to celebrate the presentation of new designer collections. Figures including fashion critics, publishers, celebrities, and buyers are all in attendance and frequently occupy the front row of New York Fashion Week (NYFW) shows.

Within the past few years, fashion influencers have become regular NYFW attendees, much to the dismay of the traditional fashion press. Influencers bring an entirely new form of fashion advertising to the event and offer an effective alternative to traditional fashion PR initiatives.

Brands of all types have begun to leverage the relatability and massive online followings of influencers during fashion week. Here we’ll break down how three brands partnered with social media influencers at New York Fashion Week 2018 to promote cars, hair products, handbags, and more.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies

Fashion Influencers Vs. Publishers At NYFW: A History Of The Rivalry

Fashion Influencers Vs. Publishers At NYFW: A History Of The Rivalry

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New York Fashion Week: Are Fashion Influencers Disrupting The Relationship Between Brands & Publishers?

In recent years, the rise of influencer marketing and the growth of fashion influencers, in particular, has turned the 2.4 trillion dollar fashion industry on its head. Influencers offer designers a new way to advertise at Fashion Week and effectively reduce their dependency on the traditional fashion press for promotion.

The industry shift has been met with intense backlash from longstanding fashion publications. Many see influencers as a disruption to long-established Fashion Week promotional strategies and as a legitimate threat to the fashion press’ ability to generate advertising revenue.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers

The 10 Most Popular Instagram Stories Influencers To Know

The 10 Most Popular Instagram Stories Influencers To Know

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

The Top 10 Instagram Stories Influencers Creating Stellar Content

Since its July 2016 launch, Instagram Stories has grown to an impressive 300 million daily active users. Stories are photos and videos that disappear after 24 hours. However, with a recent update, Stories content is now archivable.

Influencers of many types are using Stories to connect with audiences through everyday lifestyle content offering a coveted inside look into each influencer's lives and sponsored content. Though the feature originated on Snapchat, top influencers are now posting 2X as many Instagram Stories as Snapchat Stories.

Here we’ve broken down how ten social media stars, ranging from beauty and fashion influencers to YouTube’s top comedians, are using Stories to entertain audiences everywhere.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

How Geneva Watch Group (Kenneth Cole, Ted Baker & Sean John) Markets On Social Media, With Influencer Marketing & More

Geneva Watch Group designs and manufactures watches for some of the world's most popular brands, including Kenneth Cole and Ted Baker London. Founded in 1974, the company is a global leader in the watch industry and loved by consumers all over the world.

Geneva's marketing strategy revolves around social media and influencer marketing. Partnerships with key Instagram influencers have been instrumental in helping the brand drive sales and generate widespread brand awareness.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Uber Marketing Case Study: How Uber Partners With Top Travel, Fashion & Lifestyle Influencers On Instagram

Over the course of eight years, the car transportation service Uber has generated five billion trips through its mobile app. Since its founding, Uber Technologies Inc. has expanded into other ventures, including meal delivery and large-scale shippingHowever, the company’s growth has been met with considerable controversy in a variety of arenas. Notably, founder and CEO Travis Kalanick resigned in June 2017.

Nevertheless, in the face of challenges, Uber has pushed forward to maintain their dominance within the transportation service sector. In the following case study, we’ll examine two Uber influencer marketing campaigns — one promoting Uber NYC during the spring and summer of 2017, and the other advertising the car service more generally.Read More>>

in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

8 Affiliate Marketing Statistics Every Marketer Must Know

8 Affiliate Marketing Statistics Every Marketer Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

8 Statistics That Prove Affiliate Marketing Is Winning With Marketers

In 2016, U.S. retailers spent $4.7 billion on affiliate marketing. Astoundingly, by 2020 U.S. affiliate marketing spend is expected to rise to $6.8 billion.

Today, affiliate marketing is implemented across a wide range of social media. YouTubers often include affiliate links in video descriptions to highlight the products they mention or the clothes they’re wearing. Similarly, bloggers frequently place affiliate links within product reviews posted on their blog. The use of affiliate marketing strategies has become increasingly relevant as consumers demonstrate a preference for online shopping, and content creators look for new ways to generate revenue.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, YouTube Influencers

How Many Blogs Are There In The World?

How Many Blogs Are There In The World?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How The Internet Became Home To Hundreds Of Millions Of Blogs In Less Than 25 Years

From the very first blog created in 1994 to today’s microblogging platforms, blogging is at the center of the evolution of the internet. Though today’s blogs and bloggers are a little different from the blogs of yesteryear, they’re still a pillar of the internet as we know it.

Today, there are more blogs on the internet than ever before and they cover a wide variety of topics, from cooking to parenting and from career advice to floral arrangements. Social media platforms may get the bulk of the attention, but blogs are a pivotal piece of the online content space. In order to get a better understanding of the importance of blogs in the digital landscape, we take a closer look at how many blogs are online, how many people consume blog content, and which blogs are the top earners.

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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Statistics, Lifestyle Bloggers

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