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The Top 10 Instagram Micro Influencers That Have Yet To Be Discovered

The Top 10 Instagram Micro Influencers That Have Yet To Be Discovered

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, Facebook stars, & Musers!

The 10 Instagram Micro Influencers Marketers Should Follow Before They're Famous

As social media continues to grow, so too does its capacity to foster original content creators and influencers. Instagram, in particular, is a common starting point for content creators looking to build a following. As such, Instagram has become a hub for micro influencers —  content creators with less than 100,000 followers.

The growing popularity of the influencer marketing industry has prompted brands to partner with micro influencers, who are often viewed as a way to reach smaller and niche audiences. We’ve compiled a list of the top micro influencers on Instagram in 5 major categories: fashion, travel, food, fitness, and photography.

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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Influencer Spotlight: Interview With Fashion Blogger and Instagrammer, Iga Wysocka

Influencer Spotlight: Interview With Fashion Blogger and Instagrammer, Iga Wysocka

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Iga Wysocka Shows Her Followers The World Through Fashion & Photographs

Fashion blogger and Instagrammer Iga Wysocka is an expert in bringing together her love of fashion and traveling. She’s traveled the globe in hundreds of different outfits, sharing her style with her followers and inspiring others to explore fashion and the world around them.

Wysocka’s career as an influencer started the way so many do: With a passion. Drawing inspiration from the finest fashion photography online and in magazines, Wysocka began creating her own content. She’s built a following of like-minded travelers and fashion enthusiasts through her blog and Instagram account, and that following continues to grow.

Read our exclusive interview with Iga Wysocka to learn more about her career, her aspirations, and the fashion staples she can’t live without.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Case Study: How American Express Works With Top Instagram Influencers

Case Study: How American Express Works With Top Instagram Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

#AmexAmbassadors on Instagram Are The New Faces Of American Express

American Express is one of the biggest players in the world of advertising. Its ad spend is upwards of $2.4 billion annually, earning it a spot on AdAge’s list of world’s largest advertisers in 2016. With ten-figure ad spend, it’s no surprise that American Express has positioned itself at the forefront of the rapidly growing $1B Instagram influencer marketing industry.

In this case study, we explore how American Express leverages the influence of hundreds of top Instagram influencers "#AmexAmbassadors" in order to promote its Platinum card to consumers.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 10 Lifestyle Bloggers To Know

The Top 10 Lifestyle Bloggers To Know

For the latest news and trends on top Instagrammers, bloggers, YouTubers, Facebook stars, & Snapchatters, subscribe to our industry digest newsletter!

10 Top Lifestyle Bloggers That Are Sharing To Millions Around The World

Lifestyle bloggers are known by millions across the world for their impeccable taste and their eye for all that is beautiful in the world. The most renowned lifestyle bloggers share and inspire audiences worldwide on a wide range of topics, including home, travel, family, food, fashion, and beauty.

By sharing blog posts inspired by their everyday lives and interests, they are able to appeal to diverse audiences, and come across as relatable and genuine. For these reasons, top lifestyle bloggers have become central components of many brands’ influencer marketing campaigns.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

How To Run A Social Media Giveaway With Influencers

How To Run A Social Media Giveaway With Influencers

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The 5 Must-Have Steps For Launching A Successful Social Media Giveaway With Influencers

Giveaways and contests are wildly popular on social media platforms like Instagram, Twitter, Facebook, Snapchat, and YouTube. Drawing interest from diverse groups of people and compelling audiences to interact with branded content and messaging in a unique way, giveaways are capable of providing a lot of value to brands, and involving influencers in giveaway efforts has the power to spread the message farther and wider with an impactful sense of authenticity.

There are a number of moving parts that make up giveaways and contests, though, and knowing how to manage them can help brands and marketers avoid headaches (and FTC ramifications) along the way. Here are the keys to doing successful social media giveaways with influencers:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Instagram Shoppable Post Tags Mean For Influencers & Brands

What Instagram Shoppable Post Tags Mean For Influencers & Brands

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Instagram Shoppable Posts Will Impact Influencer Marketing

Instagram’s rolled out a new feature that’s going to change how we use Instagram, but it’s not available to most users. Shoppable posts will allow brands to tag specific products in unpaid posts that will lead users out of the Instagram to a brand’s website where the tagged product can be purchased.

Originally made available in beta for big brands like Warby Parker, Kate Spade, and J.Crew, but are now available for all Instagram business accounts. Though the feature isn’t available to all users, it’s a momentous change that may have influencers and brands adjusting to new best practices for advertising on Instagram.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

How Does An Influencer Marketing Network Work?

How Does An Influencer Marketing Network Work?

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Here's What You Need To Know About An Influencer Marketing Network

Influencer marketing is booming. Poised to become a $5-10B industry in the next 5 years, influencer marketing is now a major consideration for the world’s biggest brands. With the rise of influencer marketing comes a rise in influencer marketing networks, aimed at amplifying influencer efforts and making influencer marketing campaigns more effective and easier to manage.

Rates, content creation, contracts, and promotional efforts change from campaign to campaign and influencer to influencer. No two campaigns are the same, and there’s no such thing as a one-size-fits-all approach for influencer marketing. That’s where influencer marketing networks come in. But what is an influencer marketing network and how does it affect various approaches to influencer marketing?

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in blog, Bloggers, Facebook, Fashion Bloggers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Why Coachella Wins Big For Advertisers

Why Coachella Wins Big For Advertisers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Advertisers Love Coachella, SXSW, & Top Music Festivals

Every April, hundreds of thousands of festival-goers venture into a desert valley for days worth of music and art at Coachella. Famous for its parties and celebrities, Coachella is a massive opportunity for brands and influencers to engage with audiences in an environment that emphasizes seeing and being seen.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 Of The Biggest Social Media Influencers Of All Time

10 Of The Biggest Social Media Influencers Of All Time

The Top 10 Social Media Influencers Across YouTube, Facebook, & Instagram

When we think about social media influencers, we typically think of people with massive followings on one platform, be it Twitter, Instagram, Facebook, YouTube, or Snapchat. But the biggest social media influencers are often those who manage to tap into and engage large audiences across all of the major top platforms, networks, and apps — YouTubers who have millions of Twitter followers, Instagrammers who have millions of page likes on Facebook, Snapchat stars who find their way to big audiences on Instagram.

In 2017, to be present on social media is to have more than one presence. We all have iterations of our online personas that differ from platform to platform. Twitter, Facebook, Instagram, Snapchat, and YouTube are all tailored to slightly different content consuming and sharing experiences, and thus attract different audiences. By today’s standards, the biggest social media influencers aren’t just the ones who have found success in one place, but those who have found success on one platform and have managed to replicate that success on other platforms. 

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in blog, Bloggers, Facebook, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Instagram Case Study: Maybelline’s Fashion Week Influencer Campaign

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Instagram Case Study: How Maybelline Got Nearly 3.6 Million Likes During New York Fashion Week

Social media influencers have overthrown the beauty industry. Gone are the once-coveted celebrities and senior makeup artists. In are the social media stars with followings in the millions and content that spans for hours. Nonetheless, while there is an undeniable movement towards social media influencers as brand ambassadors and promoters, tension is still evident between the makeup industry’s traditions and the social media industry’s revolution (New York Times).

One brand in particular, Maybelline, has boldly thrust these two components together. Not only did Maybelline’s 2016 Fashion Week marketing campaigns capture audiences throughout social media, they also successfully encapsulated a seamless integration of influencers into a traditionally rigid and hierarchical industry. In our influencer marketing case study series, we go over Maybelline’s Instagram Fashion Week campaigns and break it down by brand goals, marketing approach, and results.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405