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The Best Advertisers On Social Media For Super Bowl 51

The Best Advertisers On Social Media For Super Bowl 51

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

4 Advertisers Who Won Social Media Marketing For Super Bowl 51

As soon as the final whistle of the Super Bowl is blown and the winning team claims the Lombardi trophy, the next big topic becomes: Who won Super Bowl advertising? Lists of the best TV advertisements of the game are published almost immediately, but the winners on social media aren’t quite so obvious.

To determine the social media marketing winners of Super Bowl 51, we evaluated for each of the following categories: number of retweets, number of Facebook Live views, increase in Facebook page likes, and number of YouTube likes. Here’s what we found:

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in blog, Facebook, Influencer Marketing News, Online Video Marketing

The Top 9 Live Streaming Statistics Marketers Must Know

The Top 9 Live Streaming Statistics Marketers Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing & advertising news, trends, and stats on influencer marketing and related topics!

The Live Streaming Statistics Every Marketer Needs To Know

UPDATED October 10, 2017 — Live streaming has been advancing quickly as social media platforms are scrambling to join the race. Beyond the basic live streaming capability, platforms are now looking towards new features that enhance the live streaming experience for content creators and for viewers. The newest features look to strengthen influencer-audience connections and differ across platforms.

YouTube Gaming, for instance, has added Twitch-style subscriptions to allow audiences and brands to directly support live streaming gaming YouTubers. Additionally, Facebook Live has added a virtual reality feature that allows viewers to broadcast in front of a live background in a virtual space.

UPDATE — Live streaming, it seems, is everywhere. Most major social networking apps are offering live streaming options, from Facebook Live to Twitter’s Periscope and from Snapchat Live Stories to Instagram Live. If live streaming’s what you’re looking for, it’s never been easier to find. There are dozens of applications for live streaming. Influencers, celebrities, brands, publishers, and average users with modest followings are broadcasting events, concerts, protests, how-tos, and Q&As.

But with the boom in live streaming platforms, formats, features, and content, it can be difficult to work out exactly how big live streaming is, where it’s coming from, who’s streaming, who’s watching, and why it matters to advertisers and consumers alike. So we dug into the numbers to get a better idea of what the live streaming landscape looks like. Here’s what we found.

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in blog, Facebook, Influencer Marketing Statistics, Online Video Marketing

Top 10 Things To Know About The Snapchat IPO

Top 10 Things To Know About The Snapchat IPO

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more!

Snapchat's IPO: The 10 Things You Must Know

Snapchat’s parent company, Snap, has filed for its much-anticipated IPO, and with the Snapchat IPO filing comes new information on Snapchat’s users, revenue, valuation, expectations, and company structure. Snap has lofty expectations, but whether or not it’s equipped to meet its valuation and capital raising goals amid slowing growth and increasing competition from Instagram remains to be seen.

Here are the top 10 things to know about the Snapchat IPO and what it means for the app, for Snap as a “camera company,” and for advertising on Snapchat.

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in blog, Facebook, Influencer Marketing News, Monetization, Online Video Marketing, Snapchat Influencers

The 6 NFL Advertising & Social Media Statistics To Know

The 6 NFL Advertising & Social Media Statistics To Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more! 

6 Powerful NFL Advertising & Social Media Statistics To Know

The NFL is an advertising and promotional powerhouse. Ten years ago, that would’ve meant that it dominated television ad revenue, which is still true today, but in the promotional landscape of 2017, being a bonafide heavy-hitter means having a commanding presence on social media, too.

For years, the Super Bowl has earned the highest TV advertising revenues of any major sports event. This isn’t surprising—the Super Bowl routinely attracts over 100 million viewers. But TV viewership is on the decline, and digital ad spend is predicted to surpass TV ad spend for the first time this year.

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in blog, Facebook, Influencer Marketing Top Lists, Online Video Marketing

What Facebook’s Q4 Means for Advertisers

What Facebook’s Q4 Means for Advertisers

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more

Facebook's Q4, end-of-year earnings report speaks to expectation-shattering & consistent growth in advertising, user base, revenue

Facebook's Q4 and full year earnings report were released this week, doling out information on revenue, usage, and advertising on the platform. Numbers don't lie, and Facebook’s Q4 numbers tell a story of continued growth and an evolution focused on mobile.

Revenue projections for Facebook’s Q4 were massive in a way befitting the largest social network in the world. Analysts projected that Facebook would close its fourth quarter with $1.31 in EPS and $8.51 billion in revenue. If Facebook had met those expectations, it would’ve been a considerable jump from its final Q4 2015 numbers, which put EPS at $0.79 and revenue at $5.84 billion.

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in blog, Facebook, Online Video Marketing

Influencer Marketing News: YouTube Tests Messaging, Snapchat Search Bar, & More

Influencer Marketing News: YouTube Tests Messaging, Snapchat Search Bar, & More

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: YouTube Tests Messaging, Snapchat’s Universal Search, & More

This week, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into YouTube’s newest social networking features, Facebook’s rivival, D&G’s and MAC’s influencer campaigns, and more:

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in blog, Facebook, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, Social Media Influencers

Facebook 360: How To Upload Photos, Videos, & Best Examples

Facebook 360: How To Upload Photos, Videos, & Best Examples

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and how-to's for the influencer marketing space!

Facebook 360: What Is It, How To Upload 360 Photos & Videos, & Best Facebook 360 Examples

Though VR tends to make us think of heavy-hitters in virtual reality like Oculus, Samsung or HTC, immersive content is moving forward and developing at breakneck speeds, and it’s not just happening in VR headsets. From stitched together 360-degree photos to sophisticated camera rigs that capture video for 360-degree experiences, the idea of immersive content is expanding and changing in all directions as the tools for creation are made more readily available to all content creators.

Facebook 360 is just one example of the increasingly available immersive content creation tools, and it’s one that has the power to alter the way that people interact with content on a number of devices.

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in blog, Facebook, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Snapchat’s New Ads, Instagram’s Stories Ads, YouTube’s Content Creation Hopes, & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, Google's YouTube Labs, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Brands Need To Know About Facebook’s Branded Content Tool

What Brands Need To Know About Facebook’s Branded Content Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook’s Branded Content Tool Is A Must-Use For Brands

Branded content utilizes content as a way to promote or advertise for a brand. Branded content can represent a variety of marketing materials ranging from white papers, online YouTube videos, blog posts, and Instagram photos. Today, branded content is everywhere. The rise of social media and influencer marketing has made it impossible for brands to avoid branded content. Moreover, the recent FTC crackdown on branded content has revealed many related consumer issues such as transparency.

Increased attention to branded content has led brands and advertising platforms, especially social media websites, to be more cognizant of ethical consumer advertising practices, especially in influencer marketing. Specifically, brands and their partners need to include proper disclosure techniques. Facebook, in particular, has revamped its website and advertising tools for brands and their partners to give marketers a tool for their branded content.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

CES 2017’s Top Trends, Influencers, & Products

CES 2017’s Top Trends, Influencers, & Products

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

CES 2017: The Biggest Trends, Influencers, & Products

The Consumer Electronics Show (CES) is among the most anticipated annual events in the tech industry. Nearly 200,000 attendees descended on Las Vegas to see the upcoming products that will become available to consumers over the course of a four-day show. Thousands of brands from over the world showcased their newest, shiniest products and launched intricate marketing campaigns to stand out to the average consumer.

This year, brands at CES 2017 launched highly viewed and shared content on social media using major social media tech influencers. We go over the major product trends in CES 2017, notable products presented, and effective branded influencer campaigns that made the event available to all consumers around the world.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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