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The Live Streaming Statistics Every Marketer Needs To Know
UPDATED October 10, 2017 — Live streaming has been advancing quickly as social media platforms are scrambling to join the race. Beyond the basic live streaming capability, platforms are now looking towards new features that enhance the live streaming experience for content creators and for viewers. The newest features look to strengthen influencer-audience connections and differ across platforms.
YouTube Gaming, for instance, has added Twitch-style subscriptions to allow audiences and brands to directly support live streaming gaming YouTubers. Additionally, Facebook Live has added a virtual reality feature that allows viewers to broadcast in front of a live background in a virtual space.
UPDATE — Live streaming, it seems, is everywhere. Most major social networking apps are offering live streaming options, from Facebook Live to Twitter’s Periscope and from Snapchat Live Stories to Instagram Live. If live streaming’s what you’re looking for, it’s never been easier to find. There are dozens of applications for live streaming. Influencers, celebrities, brands, publishers, and average users with modest followings are broadcasting events, concerts, protests, how-tos, and Q&As.
But with the boom in live streaming platforms, formats, features, and content, it can be difficult to work out exactly how big live streaming is, where it’s coming from, who’s streaming, who’s watching, and why it matters to advertisers and consumers alike. So we dug into the numbers to get a better idea of what the live streaming landscape looks like. Here’s what we found.
in blog, Facebook, Influencer Marketing Statistics, Online Video Marketing