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YouTube Live vs. Facebook Live: Which Is the Best Livestreaming Platform?

YouTube Live vs. Facebook Live: Which Is the Best Livestreaming Platform?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

YouTube Live or Facebook Live the Better Platform?

Livestreaming is on the rise and major social media platforms YouTube and Facebook are having a showdown to secure the spot as the dominant player. Last year, Facebook’s introduction of Facebook Live and its push to advertise the platform with influencers and media channels has bolstered its livestreaming capacity and popularity with users immensely. Conversely, YouTube Live, launched in 2011, is a seasoned video sharing veteran, looking to modify is live feature for a modern audience.

Currently, both platforms are battling it out, adding new features to attract users to watch and content creators to publish livestreaming broadcasts. We discuss the advantages and disadvantages of each.

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in blog, Facebook, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top Hispanic & Latino Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Hispanic & Latino Social Media Influencers [Infographic]

Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.

When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

The Biggest Super Bowl 2017 Advertising & Social Media Statistics

The Biggest Super Bowl 2017 Advertising & Social Media Statistics

The Biggest Advertising & Social Media Marketing Statistics From Super Bowl 51 [Infographic]

The Super Bowl is appointment viewing for many Americans, regardless of whether or not they’re ardent football fans. But the night’s also become prime time for tweeting, posting to Facebook, Instagramming, and Snapchatting. Social media plays a huge role in the big game, and advertising isn’t just something that lives in the breaks between big plays. The Super Bowl is one big living, breathing ecosystem of social sharing, advertising, and online engagement.

We all know that the Super Bowl is huge, but in order to get an idea of just how huge, we had to dig into the numbers. Here’s what we found.

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in blog, Facebook, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing

The Best Advertisers On Social Media For Super Bowl 51

The Best Advertisers On Social Media For Super Bowl 51

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

4 Advertisers Who Won Social Media Marketing For Super Bowl 51

As soon as the final whistle of the Super Bowl is blown and the winning team claims the Lombardi trophy, the next big topic becomes: Who won Super Bowl advertising? Lists of the best TV advertisements of the game are published almost immediately, but the winners on social media aren’t quite so obvious.

To determine the social media marketing winners of Super Bowl 51, we evaluated for each of the following categories: number of retweets, number of Facebook Live views, increase in Facebook page likes, and number of YouTube likes. Here’s what we found:

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in blog, Facebook, Influencer Marketing News, Online Video Marketing

The Top 9 Livestreaming Statistics Marketers Must Know

The Top 9 Livestreaming Statistics Marketers Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing & advertising news, trends, and stats on influencer marketing and related topics!

The Livestreaming Statistics Every Marketer Needs To Know

UPDATED October 10, 2017 — Livestreaming has been advancing quickly as social media platforms are scrambling to join the race. Beyond the basic livestreaming capability, platforms are now looking towards new features that enhance the livestreaming experience for content creators and for viewers. The newest features look to strengthen influencer-audience connections and differ across platforms.Read More>>

in blog, Facebook, Influencer Marketing Statistics, Online Video Marketing

Top 10 Things To Know About The Snapchat IPO

Top 10 Things To Know About The Snapchat IPO

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more!

Snapchat's IPO: The 10 Things You Must Know

Snapchat’s parent company, Snap, has filed for its much-anticipated IPO, and with the Snapchat IPO filing comes new information on Snapchat’s users, revenue, valuation, expectations, and company structure. Snap has lofty expectations, but whether or not it’s equipped to meet its valuation and capital raising goals amid slowing growth and increasing competition from Instagram remains to be seen.

Here are the top 10 things to know about the Snapchat IPO and what it means for the app, for Snap as a “camera company,” and for advertising on Snapchat.

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in blog, Facebook, Influencer Marketing News, Monetization, Online Video Marketing, Snapchat Influencers

The 6 NFL Advertising & Social Media Statistics To Know

The 6 NFL Advertising & Social Media Statistics To Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more! 

6 Powerful NFL Advertising & Social Media Statistics To Know

The NFL is an advertising and promotional powerhouse. Ten years ago, that would’ve meant that it dominated television ad revenue, which is still true today, but in the promotional landscape of 2017, being a bonafide heavy-hitter means having a commanding presence on social media, too.

For years, the Super Bowl has earned the highest TV advertising revenues of any major sports event. This isn’t surprising—the Super Bowl routinely attracts over 100 million viewers. But TV viewership is on the decline, and digital ad spend is predicted to surpass TV ad spend for the first time this year.

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in blog, Facebook, Influencer Marketing Top Lists, Online Video Marketing

What Facebook’s Q4 Means for Advertisers

What Facebook’s Q4 Means for Advertisers

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more

Facebook's Q4, end-of-year earnings report speaks to expectation-shattering & consistent growth in advertising, user base, revenue

Facebook's Q4 and full year earnings report were released this week, doling out information on revenue, usage, and advertising on the platform. Numbers don't lie, and Facebook’s Q4 numbers tell a story of continued growth and an evolution focused on mobile.

Revenue projections for Facebook’s Q4 were massive in a way befitting the largest social network in the world. Analysts projected that Facebook would close its fourth quarter with $1.31 in EPS and $8.51 billion in revenue. If Facebook had met those expectations, it would’ve been a considerable jump from its final Q4 2015 numbers, which put EPS at $0.79 and revenue at $5.84 billion.

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in blog, Facebook, Online Video Marketing

Influencer Marketing News: YouTube Tests Messaging, Snapchat Search Bar, & More

Influencer Marketing News: YouTube Tests Messaging, Snapchat Search Bar, & More

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: YouTube Tests Messaging, Snapchat’s Universal Search, & More

This week, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into YouTube’s newest social networking features, Facebook’s rivival, D&G’s and MAC’s influencer campaigns, and more:

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in blog, Facebook, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, Social Media Influencers

Facebook 360: How To Upload Photos, Videos, & Best Examples

Facebook 360: How To Upload Photos, Videos, & Best Examples

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Facebook 360: What Is It, How To Upload 360 Photos & Videos, & Best Facebook 360 Examples

Though VR tends to make us think of heavy-hitters in virtual reality like Oculus, Samsung or HTC, immersive content is moving forward and developing at breakneck speeds, and it’s not just happening in VR headsets. From stitched together 360-degree photos to sophisticated camera rigs that capture video for 360-degree experiences, the idea of immersive content is expanding and changing in all directions as the tools for creation are made more readily available to all content creators.

Facebook 360 is just one example of the increasingly available immersive content creation tools, and it’s one that has the power to alter the way that people interact with content on a number of devices.

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in blog, Facebook, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing

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