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The 11 Generation Z Statistics Advertisers Must Know

The 11 Generation Z Statistics Advertisers Must Know

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Generation Z Statistics: 11 Gen Z Stats For Every CMO

Born in the time between the early 1990’s and the mid-2000s, Generation Z occupies a nebulous age bracket. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations. Most significant, though, is Gen Z'ers affinity for the Internet. As “digital natives”, Generation Z presents a unique challenge and lucrative opportunity for digital marketers. We’ve collected the major Generation Z statistics to give marketers a better picture of this developing consumer demographic.Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 13 Facebook Live Statistics You Should Know

The Top 13 Facebook Live Statistics You Should Know

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The Top Facebook Live Statistics Prove That Live Streaming Has Forever Changed Facebook Video

UPDATE July 18, 2017 — Facebook Live is one of Facebook’s greatest frontiers, and as the platform grows, statistics on the Facebook Live change. We’ve updated this article to provide the most current and relevant statistics on Facebook Live.

UPDATE May 5, 2017 — Since launching in April 2016, Facebook Live has seen incredible growth. As its matured, it’s proven a valuable tool for media companies and brands, and discernible trends have emerged among users. To keep this article as accurate and helpful as possible, we’ve updated some of the key statistics in this post. We’ve preserved the original text of the article and added clearly marked updates below the relevant passages.Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

10 Of The Biggest Social Media Influencers Of All Time

10 Of The Biggest Social Media Influencers Of All Time

The Top 10 Social Media Influencers Across YouTube, Facebook, & Instagram

When we think about social media influencers, we typically think of people with massive followings on one platform, be it Twitter, Instagram, Facebook, YouTube, or Snapchat. But the biggest social media influencers are often those who manage to tap into and engage large audiences across all of the major top platforms, networks, and apps — YouTubers who have millions of Twitter followers, Instagrammers who have millions of page likes on Facebook, Snapchat stars who find their way to big audiences on Instagram.

In 2017, to be present on social media is to have more than one presence. We all have iterations of our online personas that differ from platform to platform. Twitter, Facebook, Instagram, Snapchat, and YouTube are all tailored to slightly different content consuming and sharing experiences, and thus attract different audiences. By today’s standards, the biggest social media influencers aren’t just the ones who have found success in one place, but those who have found success on one platform and have managed to replicate that success on other platforms. 

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in blog, Bloggers, Facebook, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The Best Social Media Apps For Live Streaming [Gifographic]

The Best Social Media Apps For Live Streaming [Gifographic]

Which Is The Best Live Streaming App? Facebook Live, Live.ly, Live.me & More

Live streaming is becoming more and more ubiquitous, and with its rise on a number of social platforms comes the inevitable difficulty of deciding which one to use. Between Facebook Live, Instagram Live, YouTube Live, Live.ly, and Live.me, there’s a bevy of features to sort through.

Though most platforms have similarities and generally accepted feature standards, each one is a little bit different and offers users different capabilities and experiences where broadcast, discovering, and sharing videos are concerned.

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in blog, Facebook, Influencer Marketing Infographics, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Marketing Case Study: H&M’s Holiday Clothing Line Campaign

Marketing Case Study: H&M’s Holiday Clothing Line Campaign

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Marketing Case Study: How H&M Reached 12M Consumers Through 4 Sponsored Videos

In this marketing case study, we explore how H&M leveraged a range of celebrity influencers to promote its holiday line on social media. Through collaborations with prominent celebrity influencers, H&M produced four highly engaging video ads that showcased several of its newest holiday outfits to over 12M consumers. In the case study, we review H&M's marketing approach, brand goals, results, and the factors that led to the campaign’s overall success.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Snapchat IPO vs. Facebook IPO vs. Twitter IPO: What You Must Know [Infographic]

Snapchat IPO vs. Facebook IPO vs. Twitter IPO: What You Must Know [Infographic]

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How Snapchat's IPO Stacks Up Against Facebook's & Twitter's [Infographic]

Snapchat’s filed for its IPO, and with the filing comes a lot of talk about growth, profitability, potential stock prices, and Snapchat’s plans for the future. There have also been plenty of comparisons to other massive tech IPOs, primarily those of Facebook and Twitter. But how does Snapchat really stack up? And does that tell us something about Snapchat’s probable future?

When we start talking about IPOs, we tend to start talking in very big numbers that are difficult to understand without some kind of context. Without looking at what happened next, it can be hard to tell what it means to have a successful IPO. So we crunched some numbers and took a good hard look at what Snapchat’s current financials, growth prospects, and proposed stock prices might mean for its IPO given what happened before, during, and after Facebook and Twitter filed their own IPOs.

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in blog, Facebook, Influencer Marketing Infographics, Influencer Marketing News, Monetization

How Top Brands & Publishers Use Facebook Video & Live Streaming

How Top Brands & Publishers Use Facebook Video & Live Streaming

For the latest authoritative marketing news, trends, and stats on influencer marketing and related topics, subscribe to our industry digest newsletter! 

How Kohl's, Subaru, BuzzFeed, & More Are Using Facebook Video & Facebook Live

Facebook Live and Facebook Video are two of the most pivotal segments of Facebook’s continuously growing suite of services. As such, they’ve seen dramatic development and evolution in the last few years as brands and publishers have found new ways to use the platform, tools, and format. Though publishers and brands have somewhat singular approaches, there’s some common ground between the two, and by looking at some of the most successful examples of Facebook Live and Facebook Video, we start to get a handle on some best practices for each.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

YouTube Live vs. Facebook Live: Which Is the Best Live Streaming Platform?

YouTube Live vs. Facebook Live: Which Is the Best Live Streaming Platform?

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YouTube Live or Facebook Live the Better Platform?

Live streaming is on the rise and major social media platforms YouTube and Facebook are having a showdown to secure the spot as the dominant player. Last year, Facebook’s introduction of Facebook Live and its push to advertise the platform with influencers and media channels has bolstered its live streaming capacity and popularity with users immensely. Conversely, YouTube Live, launched in 2011, is a seasoned video sharing veteran, looking to modify is live feature for a modern audience.

Currently, both platforms are battling it out, adding new features to attract users to watch and content creators to publish live streaming broadcasts. We discuss the advantages and disadvantages of each.

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in blog, Facebook, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top Hispanic & Latino Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Hispanic & Latino Social Media Influencers [Infographic]

Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.

When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.

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