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How Does An Influencer Marketing Network Work?

How Does An Influencer Marketing Network Work?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Here's What You Need To Know About An Influencer Marketing Network

Influencer marketing is booming. Poised to become a $5-10B industry in the next 5 years, influencer marketing is now a major consideration for the world’s biggest brands. With the rise of influencer marketing comes a rise in influencer marketing networks, aimed at amplifying influencer efforts and making influencer marketing campaigns more effective and easier to manage.

Rates, content creation, contracts, and promotional efforts change from campaign to campaign and influencer to influencer. No two campaigns are the same, and there’s no such thing as a one-size-fits-all approach for influencer marketing. That’s where influencer marketing networks come in. But what is an influencer marketing network and how does it affect various approaches to influencer marketing?

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in blog, Bloggers, Facebook, Fashion Bloggers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Brands Are Partnering With Influencers On Facebook Live

How Brands Are Partnering With Influencers On Facebook Live

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Facebook Live Case Study: Livestreaming Marketing Campaigns From JCPenny, Saks Fifth Avenue, & Best Fiends 

Facebook Live is transforming the Facebook marketing landscape. With a focus on what’s happening in the moment, it opens the door for a whole new style of video content. The live format has proven to have mass appeal amongst Facebook users—people spend 3x as long watching Facebook live videos as videos that aren’t live, and users comment on live videos at 10 times the rate of regular videos.

In the past few months, an increasing number of brands have turned to Facebook Live as a vehicle for their influencer marketing efforts. By using the Facebook Live format to work with influencers who have large and devoted audiences, brands are able to reach huge groups of consumers. In this case study, we’ve compiled a few of the best examples of Facebook Live influencer campaigns.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Sponsored Content With Influencers

The 11 Generation Z Statistics Advertisers Must Know

The 11 Generation Z Statistics Advertisers Must Know

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Generation Z Statistics: 11 Gen Z Stats For Every CMO

UPDATE November 12, 2018 — Born in the time between the mid-1990s and the mid-2000s, Generation Z occupies a nebulous age bracket. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations.

Most significant, though, is Gen Z's affinity for the internet. As “digital natives”, Generation Z presents a unique challenge and lucrative opportunity for digital marketers. In fact, Gen Z already makes up an astonishing $44 billion in annual purchasing power.

kamrinoel-instagram-gen-z

We’ve collected the major Generation Z statistics to give marketers a better picture of this developing consumer demographic:

  1. Gen Z will be a 2.56 billion population by 2020.
  2. 98% of Generation Z members own a smartphone.
  3. 85% of Gen Z learns about new products via social media.
  4. 10 hours of screen time: the amount of time nearly half of Gen Z spends on devices each day.
  5. 71% this generation watches more than three hours of online video daily.
  6. 67% of Generation Z prefers seeing "real people" in ads.
  7. When Gen Z grows up, they'll make up 40% of U.S. consumers.
  8. 50% of children are expected to be part of a minority ethnicity by 2020.
  9. 8 seconds = Gen Z's attention span.
  10. 51% of this population uses ad-blocking software.
  11. A mere 9% of teens prefer Facebook over other social media platforms.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 16 Facebook Live Statistics You Should Know

The Top 16 Facebook Live Statistics You Should Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries! 

The Top Facebook Live Statistics Prove That Livestreaming Has Forever Changed Facebook Video

UPDATE October 18, 2018 — Facebook Live is one of Facebook’s greatest frontiers, and as the platform grows, statistics on the feature change. Opening up the platform to new content opportunities, Facebook Live has already had some profound effects on the way users perceive and interact with video on Facebook.

Facebook Live gives publishers, media companies, celebrities, influencers, and brands a chance to share an entirely new type of content, focused on what’s happening in a single moment. Though it continues to evolve and develop, Facebook Live is already something of a juggernaut in the broadcasting space. We took a look at some key Facebook Live statistics to find out where Facebook Live came from, where it’s been, and where it might be going next.

See our list of the top Facebook Live stats marketers should know:

  1. Facebook Live broadcasts have doubled YoY since launching in 2016.
  2. Search popularity for "Facebook livestream" rose 330% since Facebook Live's rollout.
  3. Publishers and celebrities earned $50 million for using Facebook Live.
  4. Facebook paid influencers a combined total of $2.2 million to use Facebook Live.
  5. Facebook experienced a 300% increase in Live videos from media companies between January and May 2016.
  6. Top social media stars saw 20% or more in Facebook Live views, likes, and shares month-over-month.
  7. Facebook accrues more than 8 billion video views per day.
  8. Facebook generates over 3,000 years' worth of watch time each day.
  9. Facebook Live Videos generate watch times 3x longer than those that are no longer live.
  10. Facebook Live videos produce 6x as many interactions as traditional videos.
  11. Chewbacca Mom's Facebook Live video with 174.8 million views is the most watched.
  12. 70% of Facebook Live's trial group consisted of high school or college-aged users.
  13. Facebook Live has broadcast at least 50 criminal incidents.
  14. Facebook gained the most Live users to date on New Year’s Eve 2016.
  15. Daily watch time for Facebook Live broadcasts has grown by more than 4x.
  16. 1 out of every 5 Facebook videos is a live broadcast.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

Marketing To Millennials In 10 Statistics

Marketing To Millennials In 10 Statistics

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 10 Millennial Marketing Statistics You Must Know

UPDATE November 2, 2018 — Born between 1980 and 2000, Millennials are the most powerful generation in today’s world. As the first truly digital generation, they shop and spend very differently than the cohort that preceded them. Between age 18-38, Millennials' are aging and their buying power continues to increase.

millennial marketing statistics

In an attempt to adjust to this new generation, marketers have tried a number of methods to reach the world’s most powerful audience.

Here are 10 Millennial marketing statistics that are relevant to marketers:

  1. 100% of Millennials own mobile phones.
  2. 79% of Millennials accept that advertisements are a necessary evil.
  3. 68% use a second screen while consuming content.
  4. 1 out of 3 Millennials uses an ad blocker
  5. 57% have purchased a product they on social media without planning to beforehand.
  6. Millennials spend $600 billion each year.
  7. 68% expect an integrated shopping experience.
  8. 35% of Millennials prefer digital video over traditional television.
  9. 90% of this generation is on social media of some type.
  10. 40% of Millennials say their favorite online influencer understands them better than their real-life friends.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

10 Of The Biggest Social Media Influencers Of All Time

10 Of The Biggest Social Media Influencers Of All Time

The Top 10 Social Media Influencers Across YouTube, Facebook, & Instagram

When we think about social media influencers, we typically think of people with massive followings on one platform, be it Twitter, Instagram, Facebook, YouTube, or Snapchat. But the biggest social media influencers are often those who manage to tap into and engage large audiences across all of the major top platforms, networks, and apps — YouTubers who have millions of Twitter followers, Instagrammers who have millions of page likes on Facebook, Snapchat stars who find their way to big audiences on Instagram.

In 2017, to be present on social media is to have more than one presence. We all have iterations of our online personas that differ from platform to platform. Twitter, Facebook, Instagram, Snapchat, and YouTube are all tailored to slightly different content consuming and sharing experiences, and thus attract different audiences. By today’s standards, the biggest social media influencers aren’t just the ones who have found success in one place, but those who have found success on one platform and have managed to replicate that success on other platforms. 

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in blog, Bloggers, Facebook, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The Best Social Media Apps For Livestreaming [Gifographic]

The Best Social Media Apps For Livestreaming [Gifographic]

Which Is The Best Livestreaming App? Facebook Live, Live.ly, Live.me & More

Livestreaming is becoming more and more ubiquitous, and with its rise on a number of social platforms comes the inevitable difficulty of deciding which one to use. Between Facebook Live, Instagram Live, YouTube Live, Live.ly, and Live.me, there’s a bevy of features to sort through.

Though most platforms have similarities and generally accepted feature standards, each one is a little bit different and offers users different capabilities and experiences where broadcast, discovering, and sharing videos are concerned.

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in blog, Facebook, Influencer Marketing Infographics, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Marketing Case Study: H&M’s Holiday Clothing Line Campaign

Marketing Case Study: H&M’s Holiday Clothing Line Campaign

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Marketing Case Study: How H&M Reached 12M Consumers Through 4 Sponsored Videos

In this marketing case study, we explore how H&M leveraged a range of celebrity influencers to promote its holiday line on social media. Through collaborations with prominent celebrity influencers, H&M produced four highly engaging video ads that showcased several of its newest holiday outfits to over 12M consumers. In the case study, we review H&M's marketing approach, brand goals, results, and the factors that led to the campaign’s overall success.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Snapchat IPO vs. Facebook IPO vs. Twitter IPO: What You Must Know [Infographic]

Snapchat IPO vs. Facebook IPO vs. Twitter IPO: What You Must Know [Infographic]

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & related topics. 

How Snapchat's IPO Stacks Up Against Facebook's & Twitter's [Infographic]

Snapchat’s filed for its IPO, and with the filing comes a lot of talk about growth, profitability, potential stock prices, and Snapchat’s plans for the future. There have also been plenty of comparisons to other massive tech IPOs, primarily those of Facebook and Twitter. But how does Snapchat really stack up? And does that tell us something about Snapchat’s probable future?

When we start talking about IPOs, we tend to start talking in very big numbers that are difficult to understand without some kind of context. Without looking at what happened next, it can be hard to tell what it means to have a successful IPO. So we crunched some numbers and took a good hard look at what Snapchat’s current financials, growth prospects, and proposed stock prices might mean for its IPO given what happened before, during, and after Facebook and Twitter filed their own IPOs.

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in blog, Facebook, Influencer Marketing Infographics, Influencer Marketing News, Monetization

How Top Brands & Publishers Use Facebook Video & Livestreaming

How Top Brands & Publishers Use Facebook Video & Livestreaming

For the latest authoritative marketing news, trends, and stats on influencer marketing and related topics, subscribe to our industry digest newsletter! 

How Kohl's, Subaru, BuzzFeed, & More Are Using Facebook Video & Facebook Live

Facebook Live and Facebook Video are two of the most pivotal segments of Facebook’s continuously growing suite of services. As such, they’ve seen dramatic development and evolution in the last few years as brands and publishers have found new ways to use the platform, tools, and format. Though publishers and brands have somewhat singular approaches, there’s some common ground between the two, and by looking at some of the most successful examples of Facebook Live and Facebook Video, we start to get a handle on some best practices for each.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

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