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What Facebook’s Algorithm Changes Mean For Influencers & Brands

What Facebook’s Algorithm Changes Mean For Influencers & Brands

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What Marketers Must Know About Facebook’s News Feed Algorithm Changes

Since its founding in February 2004, Facebook has amassed more than 2.1 billion monthly active users. The average person spends 35 minutes a day on the platform, which amounts to more than a year and a half over the course of a lifetime. According to the social networking site’s most recent earnings call, in 2017 Facebook saw a 47% year-over-year increase in revenue.

Despite its wide-reaching success, Facebook’s history has been peppered with controversy, particularly when it comes to its News Feed algorithm. Largely a mystery to the general public, the algorithm determines the order in which content appears in users’ News Feeds and subsequently the information over two billion people are exposed to every day.

Facebook recently announced a significant change to the algorithm’s ranking system that may threaten the ability of influencers, brands, and news outlets to succeed on the platform. Here we’ll break down how the Facebook algorithm has evolved over time, the recent changes, and the potential impacts of these changes on the influencer marketing industry.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News

10 Kid Influencers Achieving Fame & Fortune On YouTube

10 Kid Influencers Achieving Fame & Fortune On YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Kid YouTubers 12 & Under Entertaining Audiences Online

The top kid YouTubers under 12 reach millions of subscribers regularly in the form of music videos, toy reviews, and more. For these young pre-teen sensations, YouTube is serving as a place to connect with global audiences and acts as a springboard for their careers in the entertainment industry.

The top 10 kid YouTubers under 12 are bringing childish spontaneity and enthusiasm to videos, and though they are young, they carry considerable influence on the consumer habits of the newest generation of kids.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview With Alonzo Lerone, YouTube Personality & Meme Creator

Exclusive Interview With Alonzo Lerone, YouTube Personality & Meme Creator

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Discover How Alonzo Lerone Turned Comedy & Social Media Into A Full-Time Career

From fail compilation videos to laugh out loud memes, Alonzo Lerone is a comedic sensation on social media. Known for delivering a heavy dose of hilarity to fans each week in the form of YouTube videos and memes, he maintains millions of followers. He has even leveraged his online success to create an original merchandise line.

As a top meme creator and YouTube personality, Lerone has partnered with big brands among the likes of 23andMe and Tums. We caught up with him to discuss his journey as a social media influencer and learn how he stays true to himself and provides entertaining content to his audience.

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in blog, Facebook, Influencer Marketing, Online Video Marketing, Social Media Influencers, YouTube Influencers

Facebook Native Ads vs Marketing With Influencers On Facebook

Facebook Native Ads vs Marketing With Influencers On Facebook

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter! 

Influencer Marketing Vs. Facebook Native Advertising: Which Is Better?

With over 2 billion monthly active users, Facebook is one of the most coveted advertising platforms online. For years, businesses and brands have found success in reaching a variety of audiences via Facebook’s own native advertising, as well as through influencer marketing content.

Native advertising and influencer marketing offer distinct opportunities in terms of form/medium, reach, and engagement. Below, we’ll take a look at what these differences mean for businesses, as well as which approach might be most beneficial for a particular campaign.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Guides & How-To’s, Native Advertising With Influencers, Social Media Influencers

8 Statistics Showing How Snap Is Struggling

8 Statistics Showing How Snap Is Struggling

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media, subscribe to our industry digest newsletter! 

The 8 Statistics Summarizing The Snapchat Train Wreck

It’s been 9 months since Snap’s IPO, and according to its most recent earnings reports, the company is facing some major growth challenges. In the face of poor revenue and declining growth, Snap seems to finally admit that it needs to overcome major experience hurdles and that better address the looming presence of Facebook.

Though Snap’s struggles aren’t new, its earnings report is certainly a clear warning for the platform to tighten up. To better understand Snap’s position in the industry, we’ve compiled the most relevant statistics from its Q3 earnings report and recent studies.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing, Snapchat Influencers

Exclusive Interview With Skyy John, The Cocktail Mastermind Behind Tipsy Bartender

Exclusive Interview With Skyy John, The Cocktail Mastermind Behind Tipsy Bartender

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & livestreamers!

Influencer Spotlight With Cocktail Expert & Facebook Star, Skyy John of Tipsy Bartender

If you’re a fan of cocktails you’ve probably heard of Tipsy Bartender. In seven short years Skyy John, the expert behind the online brand, has turned his love for drinks and entertainment into a full-blown digital media company. On Facebook alone, Tipsy Bartender maintains an astonishing 20.8 million page likes. His presence on YouTube and Instagram is similarly impressive, with 3.3 million subscribers and followers on each platform.

When Skyy isn’t brainstorming new cocktail ideas or collaborating with friends, he’s inspiring drink enthusiasts and beginners everywhere. Learn more about his journey as a social media influencer and what the future holds for Tipsy Bartender in our exclusive interview:

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in blog, Facebook, Influencer Marketing, Influencer Spotlight, Social Media Influencers, YouTube Influencers

When Will Instagram Reach 1 Billion Users?

When Will Instagram Reach 1 Billion Users?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Will Instagram Ring In 2018 With 1 Billion Monthly Active Users? At Its Current Pace, Yes.

Instagram announced 800 million monthly active users and 500 million daily active users on September 25, 2017. Instagram has come a long way since it launched in 2010. When it was acquired by Facebook in 2012 for $1B, it had 30 million users. With last year’s introduction of Stories and improved messaging functionality, Instagram not only stole Snapchat’s thunder, but seemed to accelerate its own user growth.

In the year following Instagram Stories’ introduction, Instagram grew by an additional 100 million users, and it continues to grow at an unprecedented rate. In the past 5 months, Instagram added an average of 653,595 users per day.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Social Media Influencers

The 10 Most Hilarious Meme Pages On Facebook

The 10 Most Hilarious Meme Pages On Facebook

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Best Meme Pages On Facebook To Follow For A Laugh

Over the past few years, the act of sharing memes has become an enormous social media trend. Most simply, a meme is a funny image or video accompanied by a funny caption. As an art form similar to comics, memes are characterized by virality, humor, and relatability. In the past 5 years alone, search interest in the term “meme” has more than doubled.

In some cases, meme trends form around particular catchphrases or themes. In 2016, a meme featuring a picture of Ryan Gosling and the phrase “Hey Girl…” circulated around the internet. Numerous iterations of the original meme were created all positioning the actor as an ideal boyfriend. As public interest in memes has increased, their rising presence on Facebook has become unignorable.

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in blog, Facebook, Influencer Marketing Top Lists

What Marketers Need To Know About Facebook Crossposting Instagram Stories

What Marketers Need To Know About Facebook Crossposting Instagram Stories

For the latest authoritative social media marketing news, trends, and stats, subscribe to our industry digest newsletter! 

How Facebook Crossposting Works For Instagram Stories

Since its launch in March 2017, Facebook Stories has yet to achieve broad adoption across all social media users. However, the new capability to crosspost Instagram Stories to Facebook might be just the push users need to warm up to feature. Instagram Stories' introduction of Facebook crossposting has several implications for the Facebook-Instagram platform, for content creators, and for marketers.

To better understand how Facebook-Instagram crossposting will impact digital advertising, marketers will also need to know how crossposting is best used and the role that each platform plays in content creation and dissemination. Here we'll discuss how Facebook crossposting works for Instagram Stories and what effects it may have on the social media marketing landscape.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

FTC Endorsement Guidelines For 2018 [Infographic]

FTC Endorsement Guidelines For 2018 [Infographic]

For the latest authoritative marketing news, trends, and stats on social media, digital stars, and influencer marketing, subscribe to our industry digest newsletter! 

The Updated 2018 FTC Endorsement Guidelines: What Brands Must Know For Sponsorships On Social Media & With Influencers [Infographic]

The FTC's new endorsement guidelines for sponsored content rests on a simple assumption: consumers are likely to react differently to recommendations that come from trusted friends (or social media stars) than from people who receive compensation to endorse a product. To that end, the FTC is attempting to create more transparency in sponsored social media content by placing more onus on brands (and in some cases, on influencers too) to openly divulge the relationship between companies and the digital stars who recommend their products or services.

While the FTC now offers more guidance on exactly what it expects proper disclosure to look and/or sound like—the agency even published a simple Q&A to address marketers' basic concerns—the ever-changing nature of social media makes establishing a set of clear-cut rules nearly impossible. Instead, the FTC offers a number of guidelines that brands can follow to convey a reasonable degree of transparency to digital media/social media consumers.

Based on our experience developing sponsored social media content for global brands, we've identified what we believe to be the most important FTC endorsement rules below.
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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

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