X

  Facebook

The Facebook Video Statistics Everyone Needs To Know

The Facebook Video Statistics Everyone Needs To Know

For the latest authoritative marketing news, statistics, and trends on social media stars, content creators, and influencer marketing, subscribe to our industry digest newsletter! 

The 13 Biggest Facebook Video Statistics Marketers Need To Know For 2018

UPDATE September 18, 2018 — Facebook continues to double-down on video to keep pace with increased:

  • User consumption of digital video
  • User adoption of Live video and video updates on Stories
  • Output of branded video from advertisers
  • Data points that demonstrate high user engagement with video

In the interest of keeping this post as current as possible, we’ve updated the following statistics to reflect the newest information available. 

Facebook continues to grow, as do its video initiatives. In its Q4 2017 earnings call, the company announced its ongoing dedication to video in the next three years and drew particular attention to Facebook Watch and the launch of Watch Party, a feature which allows for shared viewing. It also announced updates to its video recommendations in order to “encourage meaningful interactions.” The changes have reportedly significantly decreased time spent on the platform.

Digital video is booming. Globally, traffic from online videos will constitute over 80% of all consumer internet traffic by 2020 (Cisco). By 2019, the total U.S. digital video advertising spend is projected to eclipse $14 billion—nearly 50% of that figure ($6.86 billion) is attributed to mobile video. And shortly after Facebook launched its livestreaming video platform "Facebook Live," The New York Times shared the following insight:

Videos represent a potentially transformational form of journalism because they let stories unfold organically, live, and with the audience able to change the experience.

Both Facebook Live and Video have greatly impacted how we consume and deliver content on the largest social media network.

See the biggest Facebook video statistics below:

  1. 1 out of 5 Facebook videos is a Live video.
  2. Facebook's new algorithm has reduced user time on the platform by 50 million hours per day.
  3. 2.5 billion people use a Facebook app.
  4. 47% of total ad recall happens in the first 3 seconds of a video ad.
  5. Facebook Live videos are watched 3x longer than standard videos.
  6. Facebook video posts have increased by 94% within a year.
  7. Users rack up 8 billion daily views watching Facebook videos.
  8. 85% of videos are played without sound.
  9. Facebook paid $50+ million to influencers and publishers to promote video features.
  10. 89% of all Facebook ad revenue is from mobile.
  11. Facebook videos have increased 360% in newsfeed updates.
  12. Branded Facebook videos earn on average a 13% organic reach and 6% engagement rate.
  13. 100 million hours of Facebook videos are watched daily.

Read More>>

in blog, Facebook, Influencer Marketing Statistics, Monetization, Online Video Marketing

3 Disruptive Facebook Trends For CMOs To Know In 2016

Facebook Trends 2016 Social Media Live Video Streaming Marketing

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The 3 Facebook Trends 2016 Marketers Can't Afford To Ignore

With 1.7 billion monthly active users, Facebook is by far the largest social media network on the planet and the most popular social media platform for paid advertising appearing within social networks, social network games, and social network apps (eMarketer). For brands, keeping abreast of the latest Facebook trends can help marketers craft the most effective social media marketing strategies and retain an edge over their competitors.

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing News, Social Media Influencers

Instagram Stories Vs Snapchat Stories: Who Wins?

Instagram Stories Is Better Than Snapchat Stories

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Instagram Stories Is Better Than Snapchat Stories

Instagram recently launched a new feature called “Stories,” a secondary content feed which resembles Snapchat's defining, identically-named innovation in almost every way. From the content's ephemeral nature (like Snapchat Stories, Instagram Stories disappear after 24 hours) to tools that allow Instagram users to draw directly onto photos and videos (again, like Snapchat), Instagram Stories now places the competing platforms on an unavoidable collision course.

While it may be too early to predict how Instagram Stories will impact Snapchat (or how it will affect brands creating sponsored social media content on either platform), a cursory examination of Instagram's new feature shows that Instagram Stories are better than Snapchat's proprietary offering in a number of important ways.Read More>>

in blog, Facebook, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers

How Facebook Influencers Helps Brands Reach New Audiences

Facebook Influencers Brand Marketing

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

How Brands Are Partnering With Facebook Influencers

Facebook currently boasts 1.7 billion users worldwide, making it a valuable marketing platform for brands looking to reach massive social media audiences who now spend an average of 50 minutes on Facebook and Facebook-owned apps (i.e. Instagram) each day (Business Insider). Though the network captures 68% of social media ad revenue worldwide (eMarketer), many companies have yet to realize Facebook's full marketing potential, especially when it comes to creating and/or publishing brand sponsored content with top Facebook influencers.

Read More>>

in blog, Facebook, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Why Brands Should Care About Facebook Live & Facebook Content Creators

Top Facebook Content Creators Livestreaming

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Facebook Live: Facebook Marketing Strategy With Content Creators

Since Facebook launched in 2004 as a platform for online social connectivity, it has gradually made efforts to make video an integral feature. The release of Facebook Live in 2015 was arguably Facebook's biggest video-related breakthrough to date, and this new offering from the world's biggest social network is now beginning to attract top content creators from other social channels.

As the social media landscape continues to shift and evolve, collaborating with Facebook content creators is becoming a powerful way for brands to reach audiences. Recently, Facebook acknowledged this trend when it agreed to pay nearly 140 media companies and digital stars to use and create videos for Facebook Live (Wall Street Journal).

Read More>>

in blog, Facebook, Influencer Marketing, Social Media Influencers

A Roundup Of Influencer Marketing News, Trends, & Stats From This Week

Influencer Marketing News Roundup Stats Trends

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Influencer Marketing News Roundup: Facebook Paying Influencers To Host Live, How Birchbox Is Using Snapchat, & More

This week on the Mediakix blog, we wrote about the 10 ways for brands to use Snapchat for marketing, shared our tips for choosing the right influencer agency, and presented insights on how brands can avoid an FTC violation when working with social influencers. We also penned a quick guide to creating an influencer marketing campaign on Instagram and created an original infographic on the 10 different ways to advertise on YouTube with and without YouTubers.

For our Friday roundup of influencer marketing news, we delve into Facebook's recent practice of paying top social media influencers to produce Facebook Live content, how subscription service Birchbox is using Snapchat for customer service, and more.

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Social Media Influencers

Everything Marketers Should Know About Social Media Marketing

What Is Social Media Marketing Definition Examples

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

What Is Social Media Marketing?

Consumers are spending more time than ever on social media networks and platforms. According to We Are Social, a digital analytics firm, the average American spends 1.7 hours on social media platforms every day (Smart Insights), while a recent report by the non-profit organization Common Sense Media found that teens spend nine hours each day consuming digital media (Washington Post).

To reach audiences who increasingly rely on Instagram, YouTube, Snapchat, Facebook, and several other social media platforms for information and entertainment, today's top brands and companies are developing social media marketing strategies designed to increase engagement with social media users and boost brand awareness through social interactions, conversations, and sharing. Before investing in social media marketing, however, it is important to obtain a firm understanding of why this form of marketing is effective, as well as the distinctions between social media marketing and other forms of digital advertising.

Read More>>

in blog, Facebook, Online Video Marketing

5 Ways Brands Are Using Facebook Video Advertising

Facebook Video Advertising

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

5 Facebook Video Advertising Strategies For Huge ROIs

Facebook may be the oldest of the major social media platforms, but the network's maturity (and perceived lack of "coolness" among teenagers) hasn't noticeably affected the impact Facebook ads have on the network's 1.65 billion users. In fact, a March 2016 study found that 96% of global marketing professionals say Facebook produces the best ROI (only 2.1% of those surveyed said the same about Snapchat, according to eMarketer), and Facebook has recently stated that users watch 100 million hours of video on the network every day (Adweek).

To help companies decide what type of Facebook video advertising may be best for reaching their campaign goals, we've compiled a list of the most popular ways that brands are creating branded ads and/or brand-sponsored content on the world's biggest social network.

Read More>>

in blog, Facebook, Influencer Marketing, Online Video Marketing

Why Teens Are “Unfriending” Facebook

Why Teens Are Unfriending Facebook

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Teens Are Abandoning Facebook In Record Numbers, & Here's Why

Facebook recently celebrated its 12th birthday, and in that relatively short period of time, the social media platform has become a mainstay in the lives of 1.44 Billion people (to put that number in perspective, about 20% of the global population now has a Facebook account). According to We Are Social, however, Facebook may be falling out of favor with the youngest generation of internet users (13- to 18-year-olds). The U.K.-based digital marketing firm found that only a third of Facebook’s American user-base is under 30 years old, and 17% more Facebook users are over the age of 40 than those under 30.

In lieu of these developments, brands looking to market to young audiences must identify the reasons why teens are now “unfriending” Facebook in record numbers and where, if not on the world’s most widely-used social platform, teens are now spending their time.Read More>>

in blog, Facebook, Influencer Marketing News

The Latest Influencer Marketing News | Weekly Roundup

Influencer Marketing News Nike YouTube Series

via Nike's first-ever YouTube channel series. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

This Week's Influencer Marketing News Features Facebook vs. YouTube War, Anonymous YouTuber Interview On Brands, More

Check out this week's installment of Influencer Marketing News, where we take a look at Facebook's newly released "hours watched per month" metric, how one top YouTube channel generated community backlash for their new content licensing program, Nike's brand new YouTube series, and more:

Read More>>

in blog, Branded Content With Influencers, Facebook, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers

1 ...5 6 7 8 9 10 11