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How Facebook Influencers Helps Brands Reach New Audiences

Facebook Influencers Brand Marketing

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How Brands Are Partnering With Facebook Influencers

Facebook currently boasts 1.7 billion users worldwide, making it a valuable marketing platform for brands looking to reach massive social media audiences who now spend an average of 50 minutes on Facebook and Facebook-owned apps (i.e. Instagram) each day (Business Insider). Though the network captures 68% of social media ad revenue worldwide (eMarketer), many companies have yet to realize Facebook's full marketing potential, especially when it comes to creating and/or publishing brand sponsored content with top Facebook influencers.

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in blog, Facebook, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Why Brands Should Care About Facebook Live & Facebook Content Creators

Top Facebook Content Creators Live Streaming

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Facebook Live: Facebook Marketing Strategy With Content Creators

Since Facebook launched in 2004 as a platform for online social connectivity, it has gradually made efforts to make video an integral feature. The release of Facebook Live in 2015 was arguably Facebook's biggest video-related breakthrough to date, and this new offering from the world's biggest social network is now beginning to attract top content creators from other social channels.

As the social media landscape continues to shift and evolve, collaborating with Facebook content creators is becoming a powerful way for brands to reach audiences. Recently, Facebook acknowledged this trend when it agreed to pay nearly 140 media companies and digital stars to use and create videos for Facebook Live (Wall Street Journal).

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in blog, Facebook, Influencer Marketing, Social Media Influencers

A Roundup Of Influencer Marketing News, Trends, & Stats From This Week

Influencer Marketing News Roundup Stats Trends

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Influencer Marketing News Roundup: Facebook Paying Influencers To Host Live, How Birchbox Is Using Snapchat, & More

This week on the Mediakix blog, we wrote about the 10 ways for brands to use Snapchat for marketing, shared our tips for choosing the right influencer agency, and presented insights on how brands can avoid an FTC violation when working with social influencers. We also penned a quick guide to creating an influencer marketing campaign on Instagram and created an original infographic on the 10 different ways to advertise on YouTube with and without YouTubers.

For our Friday roundup of influencer marketing news, we delve into Facebook's recent practice of paying top social media influencers to produce Facebook Live content, how subscription service Birchbox is using Snapchat for customer service, and more.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Social Media Influencers

Everything Marketers Should Know About Social Media Marketing

What Is Social Media Marketing Definition Examples

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What Is Social Media Marketing?

Consumers are spending more time than ever on social media networks and platforms. According to We Are Social, a digital analytics firm, the average American spends 1.7 hours on social media platforms every day (Smart Insights), while a recent report by the non-profit organization Common Sense Media found that teens spend nine hours each day consuming digital media (Washington Post).

To reach audiences who increasingly rely on Instagram, YouTube, Snapchat, Facebook, and several other social media platforms for information and entertainment, today's top brands and companies are developing social media marketing strategies designed to increase engagement with social media users and boost brand awareness through social interactions, conversations, and sharing. Before investing in social media marketing, however, it is important to obtain a firm understanding of why this form of marketing is effective, as well as the distinctions between social media marketing and other forms of digital advertising.

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in blog, Facebook, Online Video Marketing

5 Ways Brands Are Using Facebook Video Advertising

Facebook Video Advertising

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

5 Facebook Video Advertising Strategies For Huge ROIs

Facebook may be the oldest of the major social media platforms, but the network's maturity (and perceived lack of "coolness" among teenagers) hasn't noticeably affected the impact Facebook ads have on the network's 1.65 billion users. In fact, a March 2016 study found that 96% of global marketing professionals say Facebook produces the best ROI (only 2.1% of those surveyed said the same about Snapchat, according to eMarketer), and Facebook has recently stated that users watch 100 million hours of video on the network every day (Adweek).

To help companies decide what type of Facebook video advertising may be best for reaching their campaign goals, we've compiled a list of the most popular ways that brands are creating branded ads and/or brand-sponsored content on the world's biggest social network.

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in blog, Facebook, Influencer Marketing, Online Video Marketing

Why Teens Are “Unfriending” Facebook

Why Teens Are Unfriending Facebook

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Teens Are Abandoning Facebook In Record Numbers, & Here's Why

Facebook recently celebrated its 12th birthday, and in that relatively short period of time, the social media platform has become a mainstay in the lives of 1.44 Billion people (to put that number in perspective, about 20% of the global population now has a Facebook account). According to We Are Social, however, Facebook may be falling out of favor with the youngest generation of internet users (13- to 18-year-olds). The U.K.-based digital marketing firm found that only a third of Facebook’s American user-base is under 30 years old, and 17% more Facebook users are over the age of 40 than those under 30.

In lieu of these developments, brands looking to market to young audiences must identify the reasons why teens are now “unfriending” Facebook in record numbers and where, if not on the world’s most widely-used social platform, teens are now spending their time.Read More>>

in blog, Facebook, Influencer Marketing News

The Latest Influencer Marketing News | Weekly Roundup

Influencer Marketing News Nike YouTube Series

via Nike's first-ever YouTube channel series. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

This Week's Influencer Marketing News Features Facebook vs. YouTube War, Anonymous YouTuber Interview On Brands, More

Check out this week's installment of Influencer Marketing News, where we take a look at Facebook's newly released "hours watched per month" metric, how one top YouTube channel generated community backlash for their new content licensing program, Nike's brand new YouTube series, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers

DeStorm Power: Viner, YouTuber, Now Facebook Video Creator?

DeStorm Power Viner YouTuber Facebook Creator

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, Viners & Snapchatters!

Meet Digital Star DeStorm Power, Accomplished Viner & YouTuber, Now Set To Conquer Facebook Video

Already an established music industry professional, DeStorm Power quit his job for a career as a social media influencer. He first gained social media recognition on YouTube, where his comedy skits, beat-boxing, and rapping videos gained a steady following. Launching his channel in 2006, Power quickly became one of YouTube's brightest stars where his originality stood out from the rest of the pack in the website's early days. To date, DeStorm Power has 1.8 million subscribers and a total of 242 million views on his primary YouTube channel and remains one of the most popular YouTubers.

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in blog, Facebook, Influencer Spotlight, Online Video Marketing, Vine Influencers, YouTube Influencers

3 Ways Marketers Can Beat Declining TV Viewership

TV Viewership Declining What Marketers Need To Know

via Market Realist. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

With Quickly Declining TV Viewership Rates, Here's What Marketers Need To Know

It is no secret that traditional TV viewership is losing its audience fast. With the rise of services like Netflix and Hulu - as well as individually produced video content streamed on platforms like Vimeo, YouTube, and Facebook Video - cable is no longer the holy grail of in-home entertainment. MediaPost projects that, by 2019, "connected" TV viewership through online streaming services will hit 200 million, representing a whopping 78.1% of U.S. households.

This, of course, poses a problem to companies who have traditionally relied on TV advertising spots to get the word out about their products and services. However, savvy companies have already begun carving a space out for themselves in this rapidly changing media landscape by turning to the Internet. The marketing industry is changing with the times, and new developments are being made every day. Here are three ways that marketers can beat declining TV viewership:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Statistics, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers

Facebook Copyright Problems & Video View Growth

Facebook Copyright Problems Facebook Video Views Growth

image via In a Nutshell - Kurzgesagt's YouTube video "How Facebook Is Stealing Billions Of Views"

As Facebook's Video Views Grow, So Does Its Copyright Problems

In the ad dollars arms race for a dominant video publishing network and social platform, it seems that mega-players Facebook, YouTube, and most recently Snapchat are releasing bigger, astronomical, and unfathomable numbers for most video views in any given period. Whereas YouTube boasts more than 1 billion users (and is slated to reach 8 billion video views per day), 11-year-old Facebook announced last week that it's hit 8 billion video views -- doubling from 4 billion in roughly 6 months. Days after Facebook's announcement, Snapchat made one of their own: the 4-year-old mobile video app is now at 6 billion video views (tripling since May).

With these kinds of impressive video view numbers being generated and touted, video creators (many who stand to lose or gain significant amounts of revenue dependent on each platform's policies) have delved deeper to provide insights on how these views are generated, where Facebook's top viewed videos are sourced, and an inside look at Facebook's copyright infringement process.

When Facebook first announced in July that it'd start sharing ad revenue with video content creators, VidCon co-founder and top YouTuber Hank Green took to blogging platform Medium to explain how Facebook was stealing from creators in article "Theft, Lies, And Facebook Video." Yesterday, popular educational channel Kurzgesagt published an explainer video detailing the nature of Facebook video views, and the existing creator problems with Facebook copyright with the adjoining text:

"Facebook just announced 8 billion video views per day. This number is made out of lies, cheating and worst of all: theft. All of this is wildly known but the media giant Facebook is pretending everything is fine, while damaging independent creators in the process. How does this work?" - Kurzgesagt

Check out Kurzgesagt's informational video below.

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in blog, Facebook, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Native Advertising With Influencers, Online Video Marketing, YouTube Influencers

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