DeStorm Power: Viner, YouTuber, Now Facebook Video Creator?

DeStorm Power Viner YouTuber Facebook Creator

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Meet Digital Star DeStorm Power, Accomplished Viner & YouTuber, Now Set To Conquer Facebook Video

Already an established music industry professional, DeStorm Power quit his job for a career as a social media influencer. He first gained social media recognition on YouTube, where his comedy skits, beat-boxing, and rapping videos gained a steady following. Launching his channel in 2006, Power quickly became one of YouTube's brightest stars where his originality stood out from the rest of the pack in the website's early days. To date, DeStorm Power has 1.8 million subscribers and a total of 242 million views on his primary YouTube channel and remains one of the most popular YouTubers.

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in blog, Facebook, Influencer Spotlight, Online Video Marketing, Vine Influencers, YouTube Influencers

3 Ways Marketers Can Beat Declining TV Viewership

TV Viewership Declining What Marketers Need To Know

via Market Realist. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

With Quickly Declining TV Viewership Rates, Here's What Marketers Need To Know

It is no secret that traditional TV viewership is losing its audience fast. With the rise of services like Netflix and Hulu - as well as individually produced video content streamed on platforms like Vimeo, YouTube, and Facebook Video - cable is no longer the holy grail of in-home entertainment. MediaPost projects that, by 2019, "connected" TV viewership through online streaming services will hit 200 million, representing a whopping 78.1% of U.S. households.

This, of course, poses a problem to companies who have traditionally relied on TV advertising spots to get the word out about their products and services. However, savvy companies have already begun carving a space out for themselves in this rapidly changing media landscape by turning to the Internet. The marketing industry is changing with the times, and new developments are being made every day. Here are three ways that marketers can beat declining TV viewership:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Statistics, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers

Facebook Copyright Problems & Video View Growth

Facebook Copyright Problems Facebook Video Views Growth

image via In a Nutshell - Kurzgesagt's YouTube video "How Facebook Is Stealing Billions Of Views"

As Facebook's Video Views Grow, So Does Its Copyright Problems

In the ad dollars arms race for a dominant video publishing network and social platform, it seems that mega-players Facebook, YouTube, and most recently Snapchat are releasing bigger, astronomical, and unfathomable numbers for most video views in any given period. Whereas YouTube boasts more than 1 billion users (and is slated to reach 8 billion video views per day), 11-year-old Facebook announced last week that it's hit 8 billion video views -- doubling from 4 billion in roughly 6 months. Days after Facebook's announcement, Snapchat made one of their own: the 4-year-old mobile video app is now at 6 billion video views (tripling since May).

With these kinds of impressive video view numbers being generated and touted, video creators (many who stand to lose or gain significant amounts of revenue dependent on each platform's policies) have delved deeper to provide insights on how these views are generated, where Facebook's top viewed videos are sourced, and an inside look at Facebook's copyright infringement process.

When Facebook first announced in July that it'd start sharing ad revenue with video content creators, VidCon co-founder and top YouTuber Hank Green took to blogging platform Medium to explain how Facebook was stealing from creators in article "Theft, Lies, And Facebook Video." Yesterday, popular educational channel Kurzgesagt published an explainer video detailing the nature of Facebook video views, and the existing creator problems with Facebook copyright with the adjoining text:

"Facebook just announced 8 billion video views per day. This number is made out of lies, cheating and worst of all: theft. All of this is wildly known but the media giant Facebook is pretending everything is fine, while damaging independent creators in the process. How does this work?" - Kurzgesagt

Check out Kurzgesagt's informational video below.

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in blog, Facebook, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Native Advertising With Influencers, Online Video Marketing, YouTube Influencers

Influencer Marketing Case Study: Chloé

Influencer Marketing Case Study: Chloé

How Chloé's Valentine's Day Fragrance Campaign Inspired "Love Stories" With Top Fashion Bloggers

In order to drive awareness and brand favorably with target consumer audiences, French fashion house and online retailer Chloé orchestrated an online campaign featuring several blog sponsored placements with top fashion bloggers. Not only did Chloé's influencer marketing campaign succeed with eliciting favorable audience sentiment, but did so by asking the world's most influential fashion, beauty, and lifestyle bloggers to create exclusively branded content on their "Love Story" fragrance theme. 

Influencer Marketing Case Study:


  • Primary Objective - to brand and drive awareness for the launch of Chloé's new fragrance, Love Story, by targeting high-end clientele via top fashion bloggers' audiences
  • Secondary Objective(s) - leverage top fashion bloggers' social, creative content, direction, and readership base as a jump off point for audience engagement



  • High levels of audience engagement including 100+ comments on Gal Meets Glam's single post
  • Immensely favorable consumer social sentiment regarding fragrance
  • Invaluable consumer feedback from distinct, target consumer audiences
  • Elevated brand awareness and messaging
  • Combined social reach (Instagram, Twitter, Facebook, Pinterest) - 4,620,000+
  • Total blog audience reach (total page views, monthly uniques) - 7,000,000 page views; 1,400,000 monthly uniques

Influencer Marketing Case Study Chloe Love Story

Founded in 1952, Chloé was one of the first brands to debut high end made-to-wear "prêt-à-porter" fashion collections. Since it's inception, Chloé has worked with many well-known fashion luminaries including Karl Lagerfeld, Stella McCartney, spokesmodel and actress Chloë Sevigny, and can count several celebrities such as Natalie Portman and Kirsten Dunst as high-profile clientele.

Though Chloé's storied history is both impressive and longstanding, the traditional fashion brand is one of many companies marketing to coveted demographics only available on digital, mobile, and social media networks. As demonstrated by their Love Story campaign, Chloé has adapted its marketing and advertising strategy to prominently feature top fashion bloggers and therefore ensure the dissemination of their brand amongst high-traffic sites and adjoining social media publishing channels.

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in blog, Bloggers, Branded Content With Influencers, Facebook, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Facebook Video Launches Content Anthology Initiative

Facebook Video Launches Content “Anthology” Initiative

Video production and video viewership has increased exponentially. All the key video players in today’s arena are vying for marketing and advertising dollars, so it’s no wonder that Facebook has joined the pursuit.

According to statistics, there are now more Facebook videos on the popular social networking site than there are YouTube shared ones. That transformation has increased interest in securing funds from additional advertising and marketing investors.

So What is the Content Initiative?

Facebook launched the Content Initiative as an attempt to seek out publishers with experience in the realm of branded content. It would appear that the goal is to attain a group of partners who will assist Facebook in developing and designing unique videos. These pieces will all be branded and original - and owned by Facebook - thereby enabling Facebook to present them to marketers and advertisers.

The ultimate goal of course is to garner increased capital through video advertising. In summation, the basis for the content initiative is to create a solid group of video content publishers to work in correlation with Facebook and potential advertisers. Brand-specific videos will be produced and then shared on the social media site.

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in blog, Branded Content With Influencers, Facebook, Monetization, Native Advertising With Influencers, Online Video Marketing, YouTube Influencers

4 Steps To Measuring Your Social Media Influencer Campaigns

How To Measure Your Social Media Influencer Campaigns

How To Measure Your Social Media Influencer Campaigns

Working with a social media influencer on a campaign to promote your brand can feel like you're throwing money into a void with no way of knowing your return. However, if you start with a clear set of objectives based on what you plan on gaining from the campaign, you'll find that you can generate success as well as concretely measure ROI. Below are four steps to creating and measuring a successful social media influencer campaign (also see our post on social media influencer marketing).

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in blog, Bloggers, Branded Content With Influencers, Facebook, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

YouTube Advertising Bests Facebook For Top Brands

YouTube Advertising Facebook vs YouTube

YouTube Advertising: Infographic Shows YouTube Outperforming Facebook 20X For Engagement

Do you remember how excessively you used Myspace in 2006? Then, do you remember switching over to Facebook and never looking back in 2008 because it was suddenly cooler? Well, if you are looking for the social platform with the most engagement for your brand, it looks like YouTube is the new Facebook.

Brendan Gahan found that YouTube subscriptions are 20 times more valuable and drive more engagement to your brand than Facebook after two weeks of research. Ironically, you'll notice most companies have more likes on Facebook then subscriptions to their channel. There was a time when Facebook's page was an advertiser's dream. Facebook brand pages seem to have no limit to growth and engagement. Every brand had to be on Facebook, but then something happened. The algorithm changed and engagement plummeted. Facebook was guilty of it's own success: recent posts show that the average user has over 1,500 individual items running through their news feed. Furthermore, many brands have reported huge drops in engagement.

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in blog, Facebook, Native Advertising With Influencers, YouTube Influencers

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