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How Many Fake Facebook Accounts Exist?

How Many Fake Facebook Accounts Exist?

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Fake Facebook Accounts By The Numbers

In Facebook’s recent Community Standards Enforcement Preliminary Report, the technology company opened up about fake accounts on their platform and what they’re doing to counteract the problem. According to the report, Facebook disabled a whopping 694 million fake accounts between October and December of 2017. From January to March of 2018, the world’s largest social network disabled an additional 583 million accounts.

percentage of fake facebook accounts reported by users

Expounding on their efforts, Facebook wrote, “In Q1 2018, we found and flagged 98.5% of the accounts we subsequently took action on, before users reported them. We acted on the other 1.5% because users reported them first. This number decreased from 99.1% in Q4 2017.”

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in blog, Facebook, Influencer Marketing, Social Media Influencers

The Top 10 Teenage YouTubers Setting Trends On Social Media

The Top 10 Teenage YouTubers Setting Trends On Social Media

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Teenage YouTubers That Have Become Mainstream Celebrities

Having grown up with social media, teenage YouTubers appeal to a demographic, Generation Z, that loves online video. On average Generation Z members, those born in the early 2000s, spend 17 hours a day looking at screens. Compared to only 52% of Millennials who report visiting YouTube every day, 72% of Gen Z members do so.

Popular teenage YouTubers ages 13-19 are constantly creating videos for their highly engaged peers and reaching out to their viewers. Marketers should take note of these YouTubers and their access to the newest consumers.

Here we’ve broken down the top 10 teenage YouTubers in descending order of subscribers.
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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

5 Facebook Stories Statistics Changing How We Communicate On Social

5 Facebook Stories Statistics Changing How We Communicate On Social

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

With Stories Growing 15x Faster Than News Feeds, Here Are The 5 Facebook Stories Statistics To Know

On March 28, 2017, Facebook launched Stories within its own app of nearly 2.2 billion monthly active users (MAUs). “Until now, Facebook was just running missile tests and fighting skirmishes on the frontier. Today Facebook declares total war on Snapchat” notes TechCrunch’s Josh Constine.

Facebook had successfully debuted Stories, a Snapchat invention, with Instagram to the tune of 300 million daily active users (DAUs). Instagram reached its first 150 million DAUs in five months. For perspective, Snapchat’s entire user base is slightly over 190 million DAUs. Facebook has recognized the critical importance of Stories to a profitable future and is focused on making Stories a global hit.

Here are the biggest Facebook Stories statistics marketers need to know:

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Influencer Marketing Top Lists

What Happened to Facebook Live?

What Happened to Facebook Live?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Does Facebook Live Compare to Other Livestreaming Platforms?

Facebook Live launched in August 2015 to much fanfare. Livestreaming allowed brands (and later all users in April 2016) to instantly connect with followers. Live was touted as a valuable tool for influencers, celebrities, brands, and media publishers to publish real time video content on Facebook for the first time. Brands started to use Facebook to stream live events and other video content and users quickly adopted livestreaming to publish life updates to friends in their network.

During the initial launch, Facebook sourced a wealth of high-quality video content to bring attention to the new streaming service. Facebook did this by securing lucrative partnerships with major publishers, celebrities, and influencers. Fun features like Live Reactions (animated likes, hearts, and smiley faces) and Q&A in real time helped to cultivate an interactive experience for fans.

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in blog, Facebook, Influencer Marketing, Online Video Marketing, Social Media Influencers

10 Marketing Facts Every Marketer Must Know

10 Marketing Facts Every Marketer Must Know

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 10 Marketing Facts That Will Transform Your Digital Strategy

Every year, the advertising industry evolves in new and unexpected ways. Fortunately, it's possible to keep up with the latest trends by following the hundreds of studies continually published around marketing best practices. From consumer insights to bold predictions regarding the industry's future, well-researched studies help to shape the marketing strategies of some of the world’s most powerful brands.

Below, we’ve compiled 10 of the most fascinating marketing facts from authoritative industry studies to help your business stay ahead of the competition. From influencer marketing statistics to the rise of online video, each is poised to alter the advertising landscape in coming years. Read More>>

in blog, Facebook, Influencer Marketing, Online Video Marketing, Social Media Influencers

Behind Facebook’s Video First Growth Strategy

Behind Facebook’s Video First Growth Strategy

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Secret Behind Facebook Stories' Growth Strategy & Snapchat's Demise

In roughly one year (2016 to 2017), Stories content grew 15x faster than news feed content. Stories (currently available on Facebook, Instagram, Snapchat, WhatsApp, and Messenger) is a new type of social media and short-form photo and video content easily digestible and captured from one’s mobile phone.

Snapchat pioneered Stories in 2013 and it helped Snapchat grow incredibly fast during this period until 2016 when Facebook-owned Instagram rolled out its own version. Facebook launched Stories first on Instagram in 2016 - next came Stories for Messenger followed by Facebook’s own version of Stories and finally WhatsApp (dubbed “Status”) in 2017 (all of which are Facebook-owned social media properties)

To continue fueling its user growth (now upwards of two billion monthly active users) and attracting mobile-first younger demographics, Facebook in recent years has staked its growth strategy on a “video-first future” tied strongly to in-app camera use and activity à la Stories. See how Facebook leveraged Stories and a global user base to shut out competition (i.e. Snapchat), adapt to a changing social and digital landscape, and grow to new heights.

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in blog, Facebook, Snapchat Influencers

How Facebook’s Creator Search Engine Will Alter Influencer Marketing

How Facebook’s Creator Search Engine Will Alter Influencer Marketing

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Facebook's Influencer Tool: Will Its Creator Database Render Influencer Platforms Useless?

First, Twitter bought Niche, a then social media talent agency, in 2015 for $30 million. Then Google/YouTube bought influencer marketing platform FameBit in 2016. While late to the game and via a leak first shared on German site, AllFacebook.de, Facebook it seems is deep into building its own influencer marketing platform, database, and search engine dubbed “Branded Content Matching.”

This isn’t the first time Facebook has been late to the game and succeeded over first-mover competitors. Facebook waited three years before rolling out its own version of Stories on Facebook-owned Instagram giving Snapchat full credit of the Stories format. Now, the Stories functionality is not only present and more popular among Facebook’s most popular apps including Facebook, WhatsApp, and Messenger, but a central driving factor in the social network’s growth and content strategy.  

Learn more about Facebook’s influencer marketing platform, its chief features, and larger implications for the influencer marketing industry as a whole here. Read More>>

in blog, Facebook, Influencer Marketing

Everything Marketers Must Know About GDPR

Everything Marketers Must Know About GDPR

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Marketer’s Guide: What Is GDPR? (General Data Protection Regulation)

The General Data Protection Regulation will become enforceable on May 25, 2018. Many American companies are scrambling to prepare themselves for its enactment and working to understand what the new legislation entails. In the following post, we’ll break down what the GDPR includes, discuss its implications in the context of influencer marketing, and provide helpful tips marketers can follow to prepare for its looming enactment.

Put plainly, the GDPR is a new piece of European Union regulation that aims to protect European consumers by providing them increased rights pertaining to personal data. The regulation includes a number of measures that will force businesses of all types (brands, publishers, marketers) to alter the ways they engage with European consumers. Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing News

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

How The Crazy Gorilla Found Viral Facebook Video Fame

During the summer of 2011, Anthony Nguyen was approaching his senior year of high school. He and a group of friends posted a comedic video on YouTube, which amassed 5,000 views in just a week on a channel with zero subscribers. Fast forward seven years and Nguyen is still running the same The Crazy Gorilla channel with his childhood friend Ramon Guzman.

Together the pair has created some of the internet's most engaging video content — their Facebook video comparing Donald Trump to Mean Girls has 27 million views. They also have one of the first original Facebook Watch shows, Mexican Survival Guide, that's winning the hearts of millions online.

We sat down with Nguyen to discuss his social media journey in-depth, the ingredients necessary for creating viral content, and the current state of the influencer industry, particularly as it relates to YouTube MCNs. Get to know the motivated and insightful creator here.

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in blog, Facebook, Influencer Marketing, Influencer Spotlight, Monetization, Social Media Influencers, YouTube Influencers

What Facebook’s Algorithm Changes Mean For Influencers & Brands

What Facebook’s Algorithm Changes Mean For Influencers & Brands

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What Marketers Must Know About Facebook’s News Feed Algorithm Changes

Since its founding in February 2004, Facebook has amassed more than 2.1 billion monthly active users. The average person spends 35 minutes a day on the platform, which amounts to more than a year and a half over the course of a lifetime. According to the social networking site’s most recent earnings call, in 2017 Facebook saw a 47% year-over-year increase in revenue.

Despite its wide-reaching success, Facebook’s history has been peppered with controversy, particularly when it comes to its News Feed algorithm. Largely a mystery to the general public, the algorithm determines the order in which content appears in users’ News Feeds and subsequently the information over two billion people are exposed to every day.

Facebook recently announced a significant change to the algorithm’s ranking system that may threaten the ability of influencers, brands, and news outlets to succeed on the platform. Here we’ll break down how the Facebook algorithm has evolved over time, the recent changes, and the potential impacts of these changes on the influencer marketing industry.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News

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