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The Top 5 Online Advertising Trends Marketers Should Know

The Top 5 Online Advertising Trends Marketers Should Know

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Online Advertising Trends Show That It's Set To Become The Biggest Advertising Medium In The World

Online advertising as a vital part of the marketing landscape is nothing new. To not be focused on internet advertising in 2017 is to be woefully behind the times. As internet advertising grows and matures, though, trends and patterns are emerging that tell us about the role of internet advertising in the marketing world and about where it’s headed.

In a recent presentation for the Internet Trends Conference, Kleiner Perkins presented the top internet trends for 2017. Reviewing the state of ad spend, ad blocking, mobile growth, and more, Kleiner Perkins laid out the state of advertising in the digital realm and highlighted some key trends that speak to where it’s headed. Here are some of key takeaways and trends in online advertising.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

9 Cord Cutting Statistics That Show How Video Streaming Is The Future

9 Cord Cutting Statistics That Show How Video Streaming Is The Future

For the latest stats, trends, and authoritative marketing news on digital marketing, social media marketing, & online advertising, subscribe to our industry digest newsletter!

The Top 9 Cord Cutting Statistics Marketers Should Know To Get Ahead

Opting out of cable and satellite TV is becoming increasingly common in the face of declining traditional TV and burgeoning video streaming alternatives such as Netflix and YouTube. Cord cutting has been hailed as a consumer-friendly alternative to paying for expensive subscriptions, and is changing the way that people consume media. Rather than flipping through channels on the cable box in hopes of uncovering a good watch, people are receiving personalized feeds of video content that are ad-free. Every day, cord cutting is becoming a relevant decision to households that have access to the Internet and video streaming services.

We’ve compiled the top 9 cord cutting statistics that are driving marketers away from TV to digital:

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

Interview: The Incredible Origin Story Of Facebook Video Star Laura Clery

Interview: The Incredible Origin Story Of Facebook Video Star Laura Clery

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

How Laura Clery Took Charge Of Her Career (And Gained Millions Of Fans In The Process)

While Instagram and YouTube may be the first platforms that come to mind when we think of influencers, Laura Clery has found a way to use Facebook Video to reach a massive audience. She’s one of Facebook’s most popular creators and her videos are known all over the globe.

After deciding to take control of her career, Clery began creating her own content. With some ingenuity and plenty of consistency, she found a loyal and engaged following of over 3 million users on Facebook. She’s known for her characters, like Ivy and Pamela Pupkin, and she’s begun working with networks like Comedy Central to produce content for other platforms, too.

We caught up with Clery at VidCon 2017 to talk about how she began creating her own work and what’s next for her. Read our exclusive interview with one of Facebook’s biggest stars to find out more.

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in blog, Facebook, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Not Just For Fans: VidCon From A Marketer’s Perspective

Not Just For Fans: VidCon From A Marketer’s Perspective

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The Biggest & Best VidCon Opportunities For Marketers

VidCon may be best known as a fan conference full of young people hoping to meet their favorite creators IRL, but for marketers and industry professionals, it’s so much more. With an estimated 30,000 people in attendance, VidCon 2017 was bigger than ever. Fans, creators, and industry experts met at the Anaheim Convention Center in Anaheim, CA, for the biggest event in online video content.

The VidCon experience is divided up into three tracks: Community, Creator, and Industry. Each track has an agenda full of specific panels, discussions, workshops, masterclasses, and keynotes tailored to its attendees' interests and needs. The Community track is largely targeted toward fans, Creator toward talent and aspiring talent, and Industry toward professionals and experts looking to learn more about the online video industry and make powerful connections.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Will Facebook’s Long-Form Original Content Rival Netflix & YouTube Red?

Will Facebook’s Long-Form Original Content Rival Netflix & YouTube Red?

For the latest news and trends on Facebook, Instagram, Snapchat, and more, subscribe to our industry digest newsletter!

What Facebook’s Long-Form Original Content Means For Facebook & Advertising

It wasn’t long ago that Facebook forever altered the face of online video with Facebook Live. Now, less than two years after it launched Live, Facebook is looking to change online video on Facebook again, this time with long-form original content.

Much like it did when it launched Live, Facebook is partnering with some well-known publishers and media companies like BuzzFeed, Vox, and Group Nine Media to create what Facebook CEO Mark Zuckerberg referred to as “anchor content” in its May 2017 earnings call. Reuters reports that the original content will come in two forms: Series of 20-30 minute episodes that Facebook will own and shorter series of 5-10 minute episodes that will be owned by publishers. Both content types will feature advertisements.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers

The 8 Messaging App Statistics Advertisers Need To Consider

The 8 Messaging App Statistics Advertisers Need To Consider

For the latest stats, trends, and authoritative marketing news on top YouTubers, Instagrammers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

The 8 Messaging App Statistics Every CMO Should Know

If you have a smartphone, there is a 3 in 4 chance that you have a messaging app on it. Messaging apps have completely changed the way that people communicate by enabling people with different devices to connect on one platform through text and multimedia.

With messaging apps, families are able to text relatives across continents without paying high overseas calling rates and friends can send videos and music from their favorite content creators to their friends instantly. Most importantly for businesses, customers can interface with chatbots to obtain information and basic customer service quickly and seamlessly.

Messaging apps are ubiquitous in today's world. As consumers demand a more personal and efficient buying experiences, marketers will need to view theses apps as advertising opportunities. We’ve compiled the most telling statistics on messaging apps to help advertisers grasp the size of the messaging app market. 

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers

A History Of Facebook’s Controversy And Criticism

A History Of Facebook’s Controversy And Criticism

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

5 Of The Biggest Controversies and Criticisms Facing Facebook

Facebook is the world’s largest social media network. With nearly 2 billion users, Facebook is a major influential force among internet users and it’s become one of the most popular and central ways that people communicate, create, and share online. It isn’t without its problems, though.

Since launching in 2004, Facebook has seen plenty of PR nightmares, crises, and criticism. Privacy concerns, instances of ad fraud, questionable content on Facebook Live, and more have threatened the company’s reputation. It remains atop the social media platform food chain, but here are the top 5 controversies and criticisms that have shaped Facebook as we know it today.

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in blog, Facebook, Influencer Marketing, Social Media Influencers

How Augmented Reality Is Changing Social Media

How Augmented Reality Is Changing Social Media

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Social Media Is Changing Augmented Reality One Filter At A Time

Excitement about virtual reality and augmented reality has swirled around new social media apps (like Snapchat) and hardware products for years. While products like Google Glass have fallen dramatically short of expectations, AR is being implemented in apps and social media more frequently and more seamlessly than ever before. As technology and mainstream acceptance improve, we’re inching closer to a reality where AR is commonplace.

The largest companies in the world, from Apple to Facebook, are working on making AR a part of our everyday online experiences, and social media is at the forefront of AR’s widespread adoption.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers

The Top 10 Australian Social Media Influencers Sweeping The Internet

The Top 10 Australian Social Media Influencers Sweeping The Internet

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Meet The 10 Australian Social Media Influencers That Are Setting Trends Around The World

Social media influencers from around the world are sharing their knowledge and talent on social media, and Australian influencers are no exception. In fact, influencers from Australia are some of the most prominent creators on social media and represent a wide range of genres, including fitness, style, food, and comedy.

Australian influencers on Instagram and YouTube are making significant contributions to the online content creation community, and many have become household names. Below is the list of the top Australian social media influencers recognized by people worldwide.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The 8 Social Media Growth Statistics Every Marketer Should Know

The 8 Social Media Growth Statistics Every Marketer Should Know

For the latest authoritative marketing news, statistics, and trends in influencer marketing and social media influencers, subscribe to our industry digest newsletter! 

These 8 Social Media Growth Statistics Show An Immense Industry & Dominant Future  

Social media is one of the most visible pieces of growing tech, and has become an integral part of people’s lives in the past decade. Facebook, YouTube, Instagram, Snapchat, and Twitter make it easy for anybody to participate in online communication and online networking, and these platforms have led to massive global proliferation across demographics.

Social media is more integral to our lives than ever before, and nobody expects it to stop growing anytime soon. New social apps and features are created every day, and the statistics below show the size and strength of social media worldwide.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, YouTube Influencers

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