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The Top 10 Facebook Advertising Statistics Every Brand Should Know

The Top 10 Facebook Advertising Statistics Every Brand Should Know

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10 Facebook Advertising Statistics To Guide Every Online Marketer

Facebook advertising is one of the most popular forms of advertising today for many reasons, including the variety of ad format, large, diversified audience base, and potential engagement. Facebook reaches 1.23 billion people daily and 1.15 billion people daily through mobile. In a day, an average user will spend about 35 minutes on Facebook and 15 minutes on Instagram, Facebook’s trendy companion.

Facebook represents a huge opportunity for advertisers, we compiled the 10 biggest Facebook advertising statistics to guide brands through the array of options.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers

Understanding YouTube, Instagram, & Facebook’s Branded Content Tools

Understanding YouTube, Instagram, & Facebook’s Branded Content Tools

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Here's How Branded Content Tools Work On Facebook, YouTube, & Instagram

Taking the form of social posts, videos, photos, articles, and more, branded content is becoming a major part of brands’ efforts to reach audiences where they’re already spending copious amounts of time and consuming content. But as the line between original content and advertisements blurs with the rising popularity and quality of native advertising, it’s important for platforms and brands to make clear what’s branded content and what isn’t. So many major platforms have created tools for disclosing paid content.

When we talk about sponsored content disclosures, we’re usually doing it through the lens of FTC guidelines, which state that sponsored content on social media must be disclosed in a clear and unambiguous manner. It’s important to note that these branded content tools alone may not be substitutes for FTC disclosures, but they do provide valuable insight into the nature of the content for both users and the platform itself.

Let’s take a look at how branded content tools on some of the top social media platforms work and how they play into disclosure guidelines.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

A First Look At Facebook Stories vs. Instagram Stories vs. Snapchat Stories

A First Look At Facebook Stories vs. Instagram Stories vs. Snapchat Stories

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First Look: How Does Facebook Stories Stack Up Against Instagram & Snapchat?

If there was any lingering doubt as to whether or not Facebook is coming for Snapchat, it ought to be cleared up with the introduction of Facebook Stories, a brand new feature that closely mimics Snapchat’s raison d’être. Facebook Stories, like Snapchat Stories and Instagram Stories, consists of disappearing photos and videos with skins, masks, filters, and frames that users can broadcast to their networks. Facebook-owned Instagram rolled out its Stories feature in August 2016 and all but halted Snapchat’s growth in new users.

Facebook Stories is rolling out now and is already available for most users. Here’s what the new feature means for Facebook, for Instagram, and for Snapchat.

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in blog, Facebook, Influencer Marketing News, Online Video Marketing

10 Things To Know About Facebook’s Demographics

10 Things To Know About Facebook’s Demographics

For the latest authoritative marketing news, trends, and stats on social media, influencers, and advertising, subscribe to our industry digest newsletter!

The Top 10 Facebook Demographics Marketers Should Know 

Facebook is the biggest social media platform in the world. And because Facebook’s user base is so massive, it's helpful for marketers to break it down by demographic. We’ve compiled the most comprehensive set of Facebook demographics to help advertisers get a better idea of who, exactly, is on Facebook, including analysis by age, gender, and location.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics

How Does An Influencer Marketing Network Work?

How Does An Influencer Marketing Network Work?

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Here's What You Need To Know About An Influencer Marketing Network

Influencer marketing is booming. Poised to become a $5-10B industry in the next 5 years, influencer marketing is now a major consideration for the world’s biggest brands. With the rise of influencer marketing comes a rise in influencer marketing networks, aimed at amplifying influencer efforts and making influencer marketing campaigns more effective and easier to manage.

Rates, content creation, contracts, and promotional efforts change from campaign to campaign and influencer to influencer. No two campaigns are the same, and there’s no such thing as a one-size-fits-all approach for influencer marketing. That’s where influencer marketing networks come in. But what is an influencer marketing network and how does it affect various approaches to influencer marketing?

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in blog, Bloggers, Facebook, Fashion Bloggers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Brands Are Partnering With Influencers On Facebook Live

How Brands Are Partnering With Influencers On Facebook Live

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Facebook Live Case Study: Live Streaming Marketing Campaigns From JCPenny, Saks Fifth Avenue, & Best Fiends 

Facebook Live is transforming the Facebook marketing landscape. With a focus on what’s happening in the moment, it opens the door for a whole new style of video content. The live format has proven to have mass appeal amongst Facebook users—people spend 3x as long watching Facebook live videos as videos that aren’t live, and users comment on live videos at 10 times the rate of regular videos.

In the past few months, an increasing number of brands have turned to Facebook Live as a vehicle for their influencer marketing efforts. By using the Facebook Live format to work with influencers who have large and devoted audiences, brands are able to reach huge groups of consumers. In this case study, we’ve compiled a few of the best examples of Facebook Live influencer campaigns.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Sponsored Content With Influencers

The 11 Generation Z Statistics Advertisers Must Know

The 11 Generation Z Statistics Advertisers Must Know

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The Top 11 Generation Z Statistics For Every CMO

Born in the time between the early 1990’s and the mid-2000s, Generation Z occupies a nebulous age bracket. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations. Most significant, though, is Gen Z'ers affinity for the Internet. As “digital natives”, Generation Z presents a unique challenge and lucrative opportunity for digital marketers.

We’ve collected the major Generation Z statistics to give marketers a better picture of this developing consumer demographic.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 13 Facebook Live Statistics You Should Know

The Top 13 Facebook Live Statistics You Should Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries! 

The Top Facebook Live Statistics Prove That Live Streaming Has Forever Changed Facebook Video

Facebook Live has ushered in something of a new era of Facebook video. Opening up the platform to new content opportunities, Facebook Live has already had some profound effects on the way users perceive and interact with video on Facebook.

Facebook Live gives publishers, media companies, celebrities, influencers, and brands a chance to share an entirely new type of content, focused on what’s happening in a single moment. Though it continues to evolve and develop, Facebook Live is already something of a juggernaut in the broadcasting space. We took a look at some key Facebook Live statistics to find out where Facebook Live came from, where it’s been, and where it might be going next.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers

Marketing To Millennials In 10 Statistics

Marketing To Millennials In 10 Statistics

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 10 Millennial Marketing Statistics You Must Know

Born between 1980 and 2000, millennials are the most powerful generation in today’s world. As the first truly digital generation, they are very different than the one that preceded them. In an attempt to adjust to this new generation, marketers have tried a number of methods to reach the world’s most powerful audience.

Let's break down the statistics that make up this group to help brands understand how to best reach this large consumer demographic.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

10 Of The Biggest Social Media Influencers Of All Time

10 Of The Biggest Social Media Influencers Of All Time

The Top 10 Social Media Influencers Across YouTube, Facebook, & Instagram

When we think about social media influencers, we typically think of people with massive followings on one platform, be it Twitter, Instagram, Facebook, YouTube, or Snapchat. But the biggest social media influencers are often those who manage to tap into and engage large audiences across all of the major top platforms, networks, and apps — YouTubers who have millions of Twitter followers, Instagrammers who have millions of page likes on Facebook, Snapchat stars who find their way to big audiences on Instagram.

In 2017, to be present on social media is to have more than one presence. We all have iterations of our online personas that differ from platform to platform. Twitter, Facebook, Instagram, Snapchat, and YouTube are all tailored to slightly different content consuming and sharing experiences, and thus attract different audiences. By today’s standards, the biggest social media influencers aren’t just the ones who have found success in one place, but those who have found success on one platform and have managed to replicate that success on other platforms. 

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