Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.
Company Behind 'Best Fiends' Bets On Influencer Marketing And Original Content
Since launching their hit mobile game Best Fiends in 2014, gaming company Seriously has been at the leading edge of marketing and social media trends. Working with influencers on YouTube before most of its competitors, Seriously found a way to connect with audiences and attract new users and fans.
This week, Seriously released “Best Fiends Boot Camp,” an animated short created with some familiar characters from the Best Fiends world and voiced by Mark Hamill, Kate Walsh, and Pamela Adlon, among others. It’s the first of four animated shorts that will be based on the Best Fiends games. Seriously is making its way into more original content, but a focus on influencer marketing remains central to the company’s plans to build the Best Fiends brand and shape the future of the entertainment industry.
We spoke with Philip Hickey, Senior Vice President of Brand & Marketing at Seriously, about the new animated short, the company’s influencer marketing efforts, and what’s coming next in the world of Best Fiends. Read the interview below: