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  Branded Content With Influencers

See how brands partner with top social media influencers to create the best branded content examples. Branded content from Instagrammers, YouTubers, bloggers, Snapchatters, Viners, and more.

Exclusive Interview With Instagram Photographer Kyle Huber

Exclusive Interview With Instagram Photographer Kyle Huber

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Go Inside Kyle Huber's Unique Sense of Perspective In This Exclusive Interview

Using forced perspective, Instagram influencer and photographer Kyle Huber challenges our idea of what’s real and what’s possible. In the world of his photographs, cars, trees, people, and more shrink and expand, creating scenes that are surreal and full of wonder.

Trained as a graphic designer, Huber didn’t start taking photographs with the intention of becoming one of the most prominent influencers on Instagram. But after five years (and a lot of hard work) on the platform, he’s amassed a following of over 225,000 on his account, asenseofhuber, and has worked with dozens of brands like Fossil, Google Maps, Chevrolet, Budweiser, Esquire, and more.

We went behind-the-scenes with Huber to learn more about his path to becoming a photographer on Instagram, his career, and how he captures a sense of magic in his photographs.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Exclusive: The Company Behind ‘Best Fiends’ Talks Influencer Marketing, New Animated Short

Exclusive: The Company Behind ‘Best Fiends’ Talks Influencer Marketing, New Animated Short

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Company Behind 'Best Fiends' Bets On Influencer Marketing And Original Content

Since launching their hit mobile game Best Fiends in 2014, gaming company Seriously has been at the leading edge of marketing and social media trends. Working with influencers on YouTube before most of its competitors, Seriously found a way to connect with audiences and attract new users and fans.

This week, Seriously released “Best Fiends Boot Camp,” an animated short created with some familiar characters from the Best Fiends world and voiced by Mark Hamill, Kate Walsh, and Pamela Adlon, among others. It’s the first of four animated shorts that will be based on the Best Fiends games. Seriously is making its way into more original content, but a focus on influencer marketing remains central to the company’s plans to build the Best Fiends brand and shape the future of the entertainment industry.

We spoke with Philip Hickey, Senior Vice President of Brand & Marketing at Seriously, about the new animated short, the company’s influencer marketing efforts, and what’s coming next in the world of Best Fiends. Read the interview below:

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in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Is Patreon And How Does It Work?

What Is Patreon And How Does It Work?

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Patreon Gives Creators Flexibility And Marketers Unparalleled Insight

As influencer marketing becomes more vital to capturing interest in a crowded online marketplace, influencers are finding new ways to capture audience interest and generate revenue. While brand partnerships remain a primary source of revenue for most influencers, some influencers and creators use Patreon to generate some or all of their income.

Patreon is vital for many creators because it allows them to engage directly and personally with fans and to support themselves and their work through fan payment. It’s easier than ever before for fans to find and support creators that speak to them, and Patreon is proof that the relationship between creators and fans is constantly evolving.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

A History Of FTC Violations In Digital And Social Media Marketing

A History Of FTC Violations In Digital And Social Media Marketing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 4 FTC Cases That Have Shaped Online And Influencer Marketing

The Federal Trade Commission (FTC) is over a century old, and it’s constantly changing the way it approaches the task of protecting consumers from false and misleading advertising and unfair business practices. Social media and online marketing have presented some of the greatest FTC challenges to date. As social media evolves, so too do the requirements surrounding disclosures and endorsements.

In the last three years, several key cases have shaped the way the marketing and influencer communities approach sponsored and native advertising content on their channels and platforms. From video game console manufacturers to entertainment networks, several companies have learned the hard way that the FTC is serious about disclosures and consumer protections.

Here are the four key cases that have shaped the history of FTC violations in the digital and social media marketing landscape.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Bots Are Out, Pods Are In: Instagram Pods Are The Newest Social Hack

Bots Are Out, Pods Are In: Instagram Pods Are The Newest Social Hack

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Instagram Pods: The Newest Influencer Hack Making Bots Obsolete

Building an organic following on Instagram isn’t easy. In the past, would-be influencers crammed dozens of hashtags into captions for discoverability or turned to bots and fake followers to boost their numbers.

In light of Instagram’s algorithmic feed re-ordering, though, some Instagrammers are turning to a new trend called “pods.”

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Lessons Learned From The Lord & Taylor FTC Case

Lessons Learned From The Lord & Taylor FTC Case

or the latest influencer marketing trends, news, resources, and case studies, subscribe to our weekly newsletter.

What The Lord & Taylor Case Can Teach Us About FTC Compliance In Influencer Marketing

Just over two years ago, department store Lord & Taylor partnered with Nylon and Instagram influencers for a marketing campaign to promote a specific piece — a paisley dress — from its new Design Lab. The dress appeared on 50 influencer channels on the same day, and Nylon ran an article and posted a photo to its own Instagram account promoting the dress.

This is the way of new media advertising. In order to reach consumers effectively, advertisers have to find them where they’re spending time. Native advertising on social media platforms and on publishing websites is an effective method for reaching audiences in a way that’s natural and targeted. But when it failed to require disclosures from its influencers and from Nylon, Lord & Taylor found out the hard way that native advertising isn’t exempt from the Federal Trade Commission (FTC) guidelines and regulations that protect consumers from deceptive advertising practices.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 4 Influencer Marketing Campaign Mistakes To Avoid

The Top 4 Influencer Marketing Campaign Mistakes To Avoid

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Avoiding These 4 Influencer Marketing Campaign Mistakes Will Set Brands Up For Success

Influencer marketing efforts are getting bigger, more effective, and more sophisticated all the time. Influencer marketing is a $1 billion industry on Instagram alone. From Coachella to Walmart's social good campaign to brands partnering with influencers on Facebook Live, advertisers of all types are using influencer marketing to spread the word about products, brand values, events, promotions, and more.

By partnering with influencers for product placements, endorsements, sponsorships, giveaways, collaborations, or other types of influencer marketing campaigns, brands can reach audiences with authentic and trusted voices. Influencer marketing campaigns take a variety of shapes, but involve marketers setting goals, aligning messaging, selecting influencers, creating timelines, outlining deliverables, and structuring influencer agreements and contracts among many other steps and processes.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Digital Content NewFronts: A Quick Marketer’s Guide

Digital Content NewFronts: A Quick Marketer’s Guide

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The Marketer's Guide To Making The Most Of The Digital Content NewFronts

With each passing year, digital content and original video become larger and more indispensable parts of our everyday lives. As publishers like The New York Times, Refinery29, and National Geographic endeavor to create new and compelling video content that drives digital media forward, platforms like YouTube, Hulu, and Twitter are finding new ways to bring that content to users. Brands and advertisers are paying close attention to both, finding opportunities to connect with audiences through the most successful digital media efforts.

The Digital Content NewFronts, an event held by the Interactive Advertising Bureau, exists to bring publishers, platforms, brands, and agencies together to discuss and shape the future of digital media.

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in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Coachella 2017: Branded Experiences, Social Media Stars, & More

Coachella 2017: Branded Experiences, Social Media Stars, & More

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Here's How Brands Are Using Influencers & Branded Experiences At Coachella 2017

Coachella is huge for brands. One of the biggest festivals in the United States, it presents a golden opportunity for brands to be a part of an experience unlike any other and to associate themselves with top tastemakers and influencers that drive trends in fashion, beauty, lifestyle, entertainment, and more.

Marketing at Coachella isn’t just a series of booths or banners on the backdrop of a stage. It’s integrated, designed to be a part of the experience. And that’s why it’s so effective. Brands at Coachella market differently than they do at any other festival, focusing on brand activations and influencer marketing opportunities at the festival that enhances the overall experience. Companies rent houses to throw branded parties or sponsor air conditioned tents and areas to give festival goers much-needed hydration shelter from the sun.

At Coachella, brands aren’t just present — they’re a part of the festival experience itself, and that’s what makes it such a valuable opportunity.

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Highest Paid Celebrities On Instagram

The Top 10 Highest Paid Celebrities On Instagram

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Here Are The Top 10 Highest Celebrity Endorsement Rates On Instagram

No one knows the power of social media like celebrities. Instagram, Facebook, Twitter, Snapchat, and more are all inextricable parts of being famous in today’s world. Posting is a way of life, and as Grammy winners, actresses, models, and reality television stars, social media’s top stars also command high prices for celebrity endorsement rates in partnership with brands.

For most brands, being featured on the social media channels of any one of these high profile celebrities is huge in terms of exposure. Typically, these celebrities are very selective about which brands they partner with, and any brand fortunate enough to land a coveted spot on a celebrity social channel is going to have to pay up in a big way. But the payoff is often staggering, and there are no shortage of brands willing to write the check.

Find out why a post from one of the top 10 highest paid celebrities on Instagram is worth so much.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

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Phone: 310-450-1999
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