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  Branded Content With Influencers

See how brands partner with top social media influencers to create the best branded content examples. Branded content from Instagrammers, YouTubers, bloggers, Snapchatters, Viners, and more.

The Top 5 Online Advertising Trends Marketers Should Know

The Top 5 Online Advertising Trends Marketers Should Know

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Online Advertising Trends Show That It's Set To Become The Biggest Advertising Medium In The World

Online advertising as a vital part of the marketing landscape is nothing new. To not be focused on internet advertising in 2017 is to be woefully behind the times. As internet advertising grows and matures, though, trends and patterns are emerging that tell us about the role of internet advertising in the marketing world and about where it’s headed.

In a recent presentation for the Internet Trends Conference, Kleiner Perkins presented the top internet trends for 2017. Reviewing the state of ad spend, ad blocking, mobile growth, and more, Kleiner Perkins laid out the state of advertising in the digital realm and highlighted some key trends that speak to where it’s headed. Here are some of key takeaways and trends in online advertising.

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What Does Amazon Spark Mean For Influencer Marketing?

What Does Amazon Spark Mean For Influencer Marketing?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Will Sponsored Content On Amazon Spark Affect The Influencer Marketing Landscape?

Last week, Amazon unveiled a new feature called Spark — a feed within its mobile app that allows users to post photos and tag products available for purchase on Amazon. On some level, this photo posting and tagging is a more native, more transparent version of what users are already seeing on Instagram. With the rapid rise of influencer marketing on the platform, sponsored content has seen a major uptick, which means more posts with products and brands attached.

Amazon Spark is like an Instagram feed without the pretense of social sharing, and plenty of influencers are already using the feature to post photos and highlight products from sponsoring brands. Here’s what you need to know about Amazon Spark and the influencers who are creating sponsored content for it.

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Guide: How To Craft A Micro Influencer Campaign Strategy

Guide: How To Craft A Micro Influencer Campaign Strategy

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A Marketer's 10-Step Guide To Crafting A Successful Micro Influencer Campaign

As influencer marketing becomes more pervasive, brands are searching for new ways to diversify their marketing campaigns. Many have turned to working with micro influencers to execute campaigns on smaller scale and with niche audiences.

To help brands navigate the finer points of micro influencer marketing, we’ve created a 10-step guide on how to craft a winning micro influencer strategy. From setting goals to optimizing micro influencer campaigns, these steps will help brands understand the differences between micro and macro influencer strategies and develop successful campaigns.

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Explore More: Behind The Scenes With Photographer Michael Yamashita

Explore More: Behind The Scenes With Photographer Michael Yamashita

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Influencer Spotlight: Interview With Photographer Michael Yamashita

Photographer Michael Yamashita has spent decades bringing to life stunning and stirring imagery in documentaries, books, and major publications like National Geographic. With a focus on Asia, Yamashita has captured and shared photos that are illuminating, and, as places he’s photographed (like Yemen, Afghanistan, and Iraq) undergo dramatic change, Yamashita’s photographs become even more sacred — proof that things now destroyed once existed.

We spoke to Yamashita to understand more about his work, his journey, and how he uses Instagram to push his work forward and connect with his audience. See our exclusive interview with Yamashita below to learn more about his career, being a photographer on Instagram, and where he's headed next.

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What Is Amazon Spark? What To Know About Amazon’s “Instagram Killer”

What Is Amazon Spark? What To Know About Amazon’s “Instagram Killer”

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Amazon’s New Spark Feature Is Coming For Instagram (But It Probably Won’t Catch It)

On Tuesday, Amazon launched Spark, a new feature in its mobile app that allows users to create and shop feeds according to their interests. The Spark feed is similar to Instagram’s, full of photos, captions, and hashtags. But the intention behind Spark isn’t sharing photos, moments, stories, or thoughts — it’s buying and selling.

There are stories and photos and moments on Spark, but the raison d’être of the feature is to highlight products that are sold on Amazon. Users can post content, comment on, and like (or “smile” as Amazon calls it) like they would on a social network, but Spark, at least for now, is a long way from actually being a social network.

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The Top 12 Things To Consider When Finding Influencers

The Top 12 Things To Consider When Finding Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Finding Influencers For Marketing Campaigns Starts With Considering These 12 Key Factors

Influencer marketing campaigns are nuanced and have a lot of moving parts, but there’s perhaps no decision more important in the campaign crafting process than choosing and vetting influencers. As the content creating heart and soul of the campaign, it’s vital that the influencers that marketers choose be effective, engaging, and brand safe.

Finding influencers is more than just a cursory Google search and a quick rundown of who has the most followers and gets the most comments. Here are the top 12 things that marketers should analyze and consider when choosing influencers for an influencer marketing campaign.

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How Major Publishers Are Marketing With Social Media Influencers

How Major Publishers Are Marketing With Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How BuzzFeed, Cosmopolitan, And The New York Times Are Marketing With Social Media Influencers

It isn’t just brands that are using influencers anymore — publishers are getting onboard, too. Leveraging social media influencers’ power and pull for original and branded content, publishers are boosting traffic and upping the efficacy of content created in partnership with brands. In a world where ad blockers are putting a serious dent in publishers’ ability to bring in ad revenue, they’re finding new ways to drive traffic and step out of the traditional (ergo blockable) advertising.

Influencers are proven experts when it comes to reaching and engaging audiences, which makes them a natural fit for helping publishers capture audience attention. BuzzFeed, Refinery29, The New York Times, Cosmopolitan, and more are building influencer networks to strengthen the performance of branded content and are even using some influencers in original content to drive traffic and boost advertising demand.

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How 4 Top Brands And Influencers Use Instagram Stories For Marketing

How 4 Top Brands And Influencers Use Instagram Stories For Marketing

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Marketing With Instagram Stories: How 4 Brands And Influencers Used The Feature For Promotion

Since it was introduced last August, Instagram Stories has taken off. Stories allow users to share photos and videos that exist on the platform for 24 hours, then disappear. It’s a feature that’s similar to the central functionality of Snapchat, and the growing popularity has put a serious damper on Snapchat’s growth.

With more than 250 million Instagrammers using the feature every day, Instagram Stories has become a hub of activity and it has brands and influencers innovating how they share sponsored content on Instagram. Though ephemeral messaging presents some problems in measurement and staying power, Instagram Stories may be ideal for capturing a moment in a way that’s natural, urgent, and — at least in some cases — linkable. See how top brands and influencers are working together to bring sponsored content to Instagram Stories.

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What Are “Micro Influencers?” Definition & Examples

What Are “Micro Influencers?” Definition & Examples

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Micro Influencers Fit Into The Influencer Marketing Landscape

When we think of influencers, we often think of mega stars with millions of followers on social media. By now, most people on social media are familiar with high-profile influencers posting sponsored content in partnership with major brands, but there’s opportunity in marketing with smaller influencers, too. There have been initial studies supporting higher engagement with micro influencers.

A recent Digiday article highlighted how working with micro influencers can have its pitfalls, though. “Everyone talks about how these “micro influencers” have such high engagement,” an anonymous marketing executive said, “but who cares about a 20 percent engagement rate on a post when only 10 people liked it?”

Micro influencers have been touted for high engagement rates, but as the Digiday article points out, these aren’t the only metrics relevant to marketers. As the influencer marketing industry continues to grow, it’s important that marketers understand the role that micro influencers play in the industry, the pros and cons that come with working with micro influencers, and how they might prove effective for some marketing goals and strategies and ineffective for others.

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What Is An Instagram Influencer? Definition, Examples, & Insights

What Is An Instagram Influencer? Definition, Examples, & Insights

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An Inside Look At What Is An Instagram Influencer?

Instagram has seen dramatic growth in the last year, expanding its feature set and adding over 200 million monthly active users. With the introduction of Stories, a Snapchat-like ephemeral content feature, Instagram has become one of the most important and relevant social media platforms in today’s landscape.

Plenty of creators are on the platform looking to capture the attention of Instagram’s massive user base and usher in their own share of Instagram success. These Instagram influencers amass large followings through compelling content and their ability to connect and engage with their followers. Instagram influencers come in all shapes and sizes, and they can be a key asset for marketers trying to target active audiences.

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