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  Branded Content With Influencers

See how brands partner with top social media influencers to create the best branded content examples. Branded content from Instagrammers, YouTubers, bloggers, Snapchatters, Viners, and more.

Breaking Down The FTC Letters Sent To Over 90 Celebs, Influencers, & Brands

Breaking Down The FTC Letters Sent To Over 90 Celebs, Influencers, & Brands

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A Closer Look At The FTC Letters Sent To 90 Celebs, Brands, & Influencers Who Violated Endorsement Guidelines

In April, the Federal Trade Commission (FTC) sent letters to more than 90 celebrities, influencers, and brands reminding them of the FTC’s endorsement and disclosure regulations. Though enforcement has been erratic, the FTC has long been aware of the problems of influencers and celebrities failing to properly disclose sponsored content on their social media channels.

In the past, the FTC has filed complaints against large companies like Lord & Taylor, Sony, and Warner Bros. for social media and digital advertising disclosure violations, but it’s increased its focus on influencers in recent months. In sending out notices, the FTC may be indicating that it’s going to be paying closer attention to influencer posts (and maybe even holding influencers accountable). We’re breaking down the letter that was sent to influencers to get a better understand of what the FTC explained to influencers and how things may or may not change as a result.

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Guide: The Pros & Cons Of Marketing With Micro Influencers

Guide: The Pros & Cons Of Marketing With Micro Influencers

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The Pros And Cons Of Using Micro Influencers For Influencer Marketing

As influencer marketing gains momentum, more companies are getting involved. Influencer marketing is forecasted to become a $5-10 billion industry (and the Instagram influencer market alone is projected to be over $1 billion in 2017), which means that brands are investing into influencer marketing en masse.

In the early days of influencer marketing, brands worked with the largest influencers to reach the largest audiences, but things are changing. The term “micro influencers” is at the center of more and more conversations about influencer marketing, and it’s stirring up debate.

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Why VidCon 2017 Is A Must For Advertisers

Why VidCon 2017 Is A Must For Advertisers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

VidCon Is A Powerful Must-Attend Opportunity For Marketers To Connect With Creators And Communities

VidCon has been bringing together creators, fans, organizations, and brands since 2010. The conference, held every year in Anaheim, California, is a gathering of creatives and enthusiasts centered around meet-ups, panels, workshops, and social events. It’s also one of the biggest opportunities for advertisers to experience the booming digital and social media marketing industry firsthand.

VidCon attendees are catalyzing a major change in celebrity, entertainment, and marketing. To millions of fans (many of them part of coveted younger demographics), today's biggest stars aren’t traditional celebrities, but emerging talent using digital platforms. The creators at VidCon are creating some of the most impactful content, and if advertisers want to be a part of the next wave of effective, relevant content, VidCon is the place to be.

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Reviewing Popular Pays’ Influencer Marketing Platform

Reviewing Popular Pays’ Influencer Marketing Platform

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Popular Pays Review: Pros & Cons Of The Influencer Marketing Platform For Brands & Creators

The last few years have seen an explosion of growth in influencer marketing, and Mediakix forecasts that influencer marketing will become a $5-10 billion market within the next several years. It’s no surprise that an ecosystem of companies and services have emerged to bolster the growing industry. Influencer marketing platforms, like Popular Pays, are one part of that burgeoning ecosystem.

Popular Pays launched in 2013 and provides brands with a platform to work with influencers and build campaigns. Designed to help brands connect with influencers that align with their brand ideals and match their campaign goals, Popular Pays looks to enlist influencers and content creators onto the platform to enable brands to work with and pay influencers to promote their brand or product. The Popular Pays platform is a tool that allows brands to post campaigns and initiatives, communicate with influencers, build and manage campaigns, and pay influencers.

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What Is #Sponstagram And What’s In Store For Influencer Marketing On Instagram?

What Is #Sponstagram And What’s In Store For Influencer Marketing On Instagram?

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#Sponstagram Is Changing The Marketing Landscape, But FTC Violations Are Changing Its Course

Sponsored content on Instagram is becoming as commonplace as brunch pics. Instagram has seen massive growth in the last year, adding over 200 million users and launching Instagram Stories, a Snapchat-like feature that, on its own, outscores Snapchat in daily active users. Going hand-in-hand with Instagram’s growth, the influencer marketing industry on Instagram has seen major gains.

Influencer marketing on Instagram alone will be a $1 billion industry in 2017 and is projected to increase to over $2 billion by 2019. Sponsored posts on Instagram, or #Sponstagram, is a major (and growing) phenomenon, which may lead to more regulation and monitoring from the Federal Trade Commission (FTC) and from Instagram itself.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Will Celebs And Influencers Use Instagram’s New Paid Partnership Tag?

Will Celebs And Influencers Use Instagram’s New Paid Partnership Tag?

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Instagram Is Adding A Paid Disclosure Tag, But Will Influencers Use It?

Influencer marketing is a $1 billion industry on Instagram, but improper disclosure of sponsored content on the platform is a huge problem and Instagram is finally taking steps to remedy it. The company announced that it’s introducing a new tool to help brands and influencers more clearly disclose paid posts and content.

With the introduction of the Snapchat-like Instagram Stories feature, the platform has been drawing in new users and adding over 200 million users in just under a year. Instagram’s incredible growth means that protecting the health of its community is more important than ever, and that’s part of the motivation behind the new tool. Transparency is key to maintaining trust in the relationship between creators and fans. A community that becomes overrun with sponsored posts that aren’t properly disclosed — intentionally or not — erodes the sense of authenticity that’s central to Instagram's success.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

How To Do Cause Marketing Right With Influencers

How To Do Cause Marketing Right With Influencers

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What Marketers Can Learn From Top Examples of Cause Marketing With Influencers

Influencer marketing has seen rapid expansion in the last few years. It began as a marketing experiment when brands partnered with the biggest social media stars to promote their brands and products, but now it’s a full-fledged industry that’s worth over $1 billion on Instagram alone. The world’s largest and most intrepid brands are using influencer marketing and partnering with major charities to associate themselves with good causes.

With 87% of customers willing to switch from one brand to another based solely on association with a good cause, social and environmental responsibility is a priority for consumers. Marketing and advertising efforts are more effective when brands partner with causes, too — 95% of respondents in a survey of college students said that they were less likely to skip a brand’s ad if it was promoting a partnership with a cause.

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What Marketers Should Be Aware Of When Marketing With Micro Influencers

What Marketers Should Be Aware Of When Marketing With Micro Influencers

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Beware Of These Key Aspects When Marketing With Micro Influencers

The influencer marketing landscape has undergone dramatic changes in the last few years. Most of the world’s top brands use some form of influencer marketing, and their influencer marketing tactics have permanently changed the industry. Some brands are now working with micro influencers instead of or in addition to the biggest influencers on social media.

Micro influencers are known for being less expensive and having higher engagement on their social media channels, but marketers aren’t always seeing the returns they expect from their micro influencer efforts. It’s left many skeptical about the efficacy of micro influencers, even as the industry continues to grow. This is what marketers need to know about micro influencers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Marketers Need To Know About Influencer Marketing Whitelists

What Marketers Need To Know About Influencer Marketing Whitelists

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What Marketers Need To Know About Influencer Marketing Whitelists

Vetting has always been a crucial part of influencer marketing, and brands are catching on to its importance. Influencer whitelists are becoming increasingly common as advertisers prioritize brand safety in the wake of controversies like PewDiePie’s anti-semitic remarks and the ill-fated Fyre Festival.

Trusting the wrong influencers can put brands at risk if an influencer says or does something controversial. Whitelists mitigate some of that risk by highlighting influencers who don’t post controversial content or have never worked with competing brands, allowing brands to partner with brand-safe creators.

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Will Facebook’s Long-Form Original Content Rival Netflix & YouTube Red?

Will Facebook’s Long-Form Original Content Rival Netflix & YouTube Red?

For the latest news and trends on Facebook, Instagram, Snapchat, and more, subscribe to our industry digest newsletter!

What Facebook’s Long-Form Original Content Means For Facebook & Advertising

It wasn’t long ago that Facebook forever altered the face of online video with Facebook Live. Now, less than two years after it launched Live, Facebook is looking to change online video on Facebook again, this time with long-form original content.

Much like it did when it launched Live, Facebook is partnering with some well-known publishers and media companies like BuzzFeed, Vox, and Group Nine Media to create what Facebook CEO Mark Zuckerberg referred to as “anchor content” in its May 2017 earnings call. Reuters reports that the original content will come in two forms: Series of 20-30 minute episodes that Facebook will own and shorter series of 5-10 minute episodes that will be owned by publishers. Both content types will feature advertisements.

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