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  Branded Content With Influencers

See how brands partner with top social media influencers to create the best branded content examples. Branded content from Instagrammers, YouTubers, bloggers, Snapchatters, Viners, and more.

How Travel & Hospitality Brands Are Marketing With Social Media Influencers

How Travel & Hospitality Brands Are Marketing With Social Media Influencers

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Social Media Influencers Help Travel & Hospitality Brands Reach Untapped Audiences

As more and more brands team up with social media influencers to drive engagement, reach, and newfound awareness towards longstanding brands, the travel and hospitality sector is well-poised to transition from traditional modes of advertising into the best digital marketing practices. Many of the newer and emerging social media publishing channels are visually intensive (focusing on beautifully captured photos and well-shot videos) lending itself well to capturing experiences within the travel and hospitality industries.

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

ShopStyle Partners With Top Fashion Bloggers For Snapchat Marketing Campaign

ShopStyle Snapchat Marketing With Fashion Bloggers

Top Fashion Bloggers Featured In ShopStyle's Snapchat Marketing Campaign

ShopStyle recently partnered with five of the most in-demand fashion bloggers for their latest Snapchat marketing campaign. Christine Andrew of Hello Fashion Blog (@hellofashblog on Snapchat), Jacey Duprie of Damsel In Dior (@damselindior), Natalie Suarez of Natalie Off Duty (@natalieoffduty) Geri Hirsch of Because I'm Addicted (@gerihirsch), and Courtney Trop of Always Judging (@always_judging) all "snapped" themselves and their well-curated outfits into ShopStyle's innovative e-commerce endeavor.

Sales aggregator site ShopStyle worked with these top fashion bloggers to feature campaign pieces on their individual Snapchat “story” each with a captioned link directing them to ShopStyle’s Snapchat landing page (snap.shopstyle.com) where upon the customer is directed to several e-commerce retailers including Farfetch, Nordstrom, Topshop, and more. The user experience is not exactly seamless, but utilizing Snapchat does make the overall shopping experience fun, engaging, and with a more personal level of influencer-follower interaction that's not always achievable with Twitter or Instagram. Coincidentally, Snapchat announced that they would be debuting new advertising features to aid in the purchasing process around the same time ShopStyle launched their Snapchat marketing campaign.

How Brands Are Leveraging Snapchat Marketing With Bloggers

Just like Instagram, Pinterest, and other apps that feature in-app-shopping, brands are not strangers to the social media sphere. However, unlike a traditionally branded page, influencers on Snapchat are seeking a more organic approach than just inserting a click-to-buy button within a carefully crafted post. This is where we see the best natural engagement from influencer to followers and consumers. "I wanted to show a different side to social media, where it's not so thought out, and I'm putting something out there that was way more organic, and unedited than any other social content," blogger Courtney Trop said regarding the ShopStyle partnership.

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Vessel’s Video Platform: What Happened?

Vessel video platform interface

The Vessel Video Platform Is Here. Now What?

Vessel's video platform debuted in limited access beta on January 21, 2015. On March 24, the Vessel app became available to everyone on iOS and the Android version, June 16.

Prior and following its release, Vessel succeeded in signing both top YouTuber talent and mainstream influencers (most notably The Ellen Show, Rhett & Link, Machinima, and Miss Glamorazzi). Although Vessel's superior revenue share makes financial sense to some YouTubers, MCNs, and mainstream publishers, many industry professionals have expressed their concern regarding Vessel's ability to secure a critical mass subscriber base and therefore ensure profitability.

What Happened To Vessel Video?

Vessel made major headlines worldwide and garnered the attention of top investment firms when several of YouTube's top creators signed to Vessel's video platform. Getting top YouTubers signed to Vessel's platform did come at an extortionate price: Vessel spent millions, sometimes up to $500,000 on single influencers, to get YouTubers to publish first to Vessel.

With a $75M Series A funding round, Vessel's video platform quickly became a hot topic of discussion in the online video space, threatening to disrupt YouTube's foothold in the market. Although traffic to Vessel's site skyrocketed around their iOS release in March, it quickly plummeted afterwards.

Vessel video platform complete data traffic

According to data intelligence service Compete.com, traffic to Vessel's site is nominal and the overarching trend suggests that in spite of Vessel's sustained effort to sign major YouTubers and publishers, traffic has dropped precipitously to Vessel's video platform.

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in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Top YouTube Stars + Terminator Genisys In YouTube Chronicle Series

top youtube stars collaborate with schwarzenegger

Top YouTube Stars Featured In Paramount & YouTube Space LA/NY Collab

Paramount Pictures enlisted the help of several top YouTube stars in a targeted effort to reach millions and ultimately drive sales to their movie, Terminator Genisys. Paramount is one of many brands leveraging both the reach and engagement of top YouTube stars in order to successfully market a service, brand a product, or drive awareness to an event.

As a major part of Paramount's promotional advertising strategy, Arnold Schwarzenegger filmed at YouTube's Space LA/NY (a dedicated production studio for YouTube content creators with over 10K subscribers) with several top YouTube stars including Lilly Singh "IISuperwomanII," Toby Turner "Tobuscus," the MCN Machinima. Many more top YouTube channels created related content to support the the YouTube hosted series (i.e. Epic Rap Battles' "Terminator vs. Robocop" video).

Check out the entire 3-part series here and see how well known brands like Paramount Pictures are collaborating with top YouTubers to create exceptionally well-branded creative content as a part of their targeted advertising strategy:

Terminator Genisys: The YouTube Chronicles

Part I

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Breaking Down Dr. Pepper’s Influencer Marketing Strategy

Lycia Faith For Dr Pepper Influencer Marketing Campaign

Viner Lycia Faith For Dr. Pepper's Influencer Marketing Campaign

Dr. Pepper's #OneOfAKindLipSync Influencer Marketing Strategy Pulls From Vine and Snapchat's Finest

The soft drink giant recently enlisted the help of several top social media stars for their influencer marketing campaign, #OneOfAKindLipSync. Building on the success of Spike TV's "Lip Sync Battle," Dr. Pepper sought to boost brand affinity, recognition, and social amplification by orchestrating an influencer marketing campaign that pushed their branded content across Vine, Twitter, Instagram, Periscope, and Snapchat.

Dr. Pepper's influencer marketing strategy offers targeted industry insights on what to prioritize when designing a high-reach influencer marketing campaign.

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Is Silicon Beach The Hub For Influencer Marketing Companies?

Los Angeles Influencer Marketing Companies Enjoy Strategic Startup Location And Advantages

Few locations in the world offer influencer marketing companies a startup platform like Silicon Beach. In recent years we've seen the rise of several companies (think Snapchat) right along the beaches of Venice and Santa Monica. YouTube's Space LA (one of only six locations in the world) has developed many successful tech companies tied to the YouTube ecosystem including Tongal, Zephyr, Epoxy TV, and a variety of MCNs (most notably Maker Studios -- bought for nearly $1 billion by entertainment giant Walt Disney).

Although the seriousness of Silicon Beach's tech boon may not have been recognized until late, Los Angeles is not without it's own history of technology firsts. The Los Angeles-based MySpace (bought by Yahoo) was the original, career-boosting social networking platform for many celebrities, artists, and musicians. Coincidentally, many of today's digital influencers are taking to social media technology developed right here in Silicon Beach including Venice's own, Snapchat.

What Is Silicon Beach?

Silicon Beach is a burgeoning Los Angeles tech scene alternative to San Francisco bay's, Silicon Valley. Specifically, Silicon Beach refers to the Santa Monica, Venice, Playa del Rey, and Culver City communities but the term is quickly expanding to include Los Angeles in general. Many top tech companies have recently opened offices or purchased property in these areas including Google, Microsoft, and Facebook. Furthermore, "major Hollywood players like The Walt Disney Co. and Time Warner Inc.'s Warner Bros. have launched startup accelerators to help local tech entrepreneurs," writes Inc. magazine.

Explore the full Silicon Beach map!

silicon beach map blog banner

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in blog, Branded Content With Influencers, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

YouTuber Spotlight: Casey Neistat, Filmmaker

Screen Shot 2015-06-19 at 9.42.15 AM

 

YouTuber Spotlight: Casey Neistat, Filmmaker

Casey Neistat Chronicles Daily Antics As YouTuber Celebrity Filmmaker

Maybe you’ve seen Casey Neistat on one of his daily YouTube vlogs. Maybe you’ve heard of him through his recent antics with Vogue. Or Nike. Or Apple, defacing one of their iPod ads in Manhattan. Perhaps he’s one of the Snapchat celebrities you follow. Wherever you come across the enigmatic Neistat, you can rest assured his content will always be highly entertaining, perhaps a bit provocative, and carefully (albeit subtly) crafted to elicit viewer response.

A look into Casey’s varied content matter, yields two delineating traits: he’s got a daredevil streak. But he’s also got a love for humanity. He’s the daredevil humanitarian. Brands who work with Neistat can count on him to provide unabashed commentary juxtaposed with well-paced cinematography, and a refreshing onscreen offbeat personality.

Although Casey’s career exploits began well before 2012, Nike’s “Make It Count” campaign featuring Neistat rapidly slingshot the filmmaker’s notoriety into even greater international renown. Yes, Nike provided the global audience. But it was Casey’s gut intuition about the entire campaign direction that yielded a truly viral internet short. Whatever design Nike had for Neistat, he scraped in favor of a 10-day impromptu globe trot with his friend, Max.

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in blog, Branded Content With Influencers, Influencer Spotlight, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Sponsored Blog Posts vs. Blog Affiliate Advertising

Sponsored Blog Posts

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Should Brands Do Sponsored Blog Posts Or Blog Affiliate Advertising?

As more and more established brands integrate digital content creators into their influencer marketing strategies, top lifestyle bloggers are being vetted by brands for major blog sponsorships and affiliate advertising opportunities. We assess how both sponsored blog posts and blog affiliate advertising work, and how they benefit brands and bloggers.Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Native Advertising With Influencers, Social Media Influencers

Smashbox Studios: How Brands Are Innovating With YouTube Content Creators

YouTubers Content Creators at Smashbox Studios

Top YouTubers, like Cassey Ho of Blogilates and Monica Church, partaking in new digital program "Made at Smashbox."

Smashbox Studios To Collaborate With Top YouTube Content Creators

Smashbox Studios debuted their "Made at Smashbox" digital program specifically for YouTube content creators in conjunction with their recent 25,000 square foot studio facility relaunch. This program epitomizes how established brands like Smashbox and other companies are tactically integrating top YouTubers into their core business operations.

The beauty, fashion, and lifestyle video blog (vlogger) niche is one of the most competitive spaces with hundreds of brands vying for the attention and product promotion for these YouTube content creators. Brands are looking for ingenious ways to connect with content creators and their audiences through YouTube, but outside of strict sponsored videos. Programs, like "Made at Smashbox" offer YouTubers professional services in exchange for massive brand exposure to their consumer audiences, fans, and followers.

How Smashbox's New Digital Program Works

YouTubers are invited to create branded video content at Smashbox's newly redesigned studio. Their new program, in partnership with Collective Digital Studio (CDS), creates value for YouTube content creators by providing a professional studio space to collaborate with MUAs, stylists, and offering a variety of photography and videography services. In turn, the Smashbox brand benefits from the direct value exposure to each YouTuber's channel and contiguous social media networks. Traditionally, beauty and make-up YouTubers film their video tutorials within their bedroom settings. As more and more content creators saturate the space, some of the top YouTubers have sought out professional studios and video services like Smashbox's new digital program in order to differentiate themselves. See our post here on the rise of top fashion bloggers.

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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Instagram’s New Ad Format: Why Instagram Influencers Still Matter

Fashion Lifestyle Blogger Atlantic Pacific for David Yurman

Fashion Blogger Atlantic Pacific for David Yurman

Instagram's New Sponsored Ads Featuring CTA Buttons

In a peculiar and perhaps providential showdown between photo-sharing giants Instagram and Pinterest, both mobile apps debuted their new e-commerce offerings at the onset of this month to many a CMO’s delight and brands’ high hopes for a sales-laden summer. While there’s debate between which platform offers higher purchase intent or whether consumers will respond favorably to CTA buttons brandished amidst their Instagram browsing experience, it’s clear that brands looking to capitalize on Instagram’s millennial consumers will first need to understand a few key concepts before they can conquer the digital playing field. 

The New Instagram Advertising Features:

With Instagram's new advertising features, brands now have the ability to attach and link the following call-to-action buttons to their sponsored posts:
  • Shop Now
  • Book Now
  • Download
  • Learn More
  • Sign Up
New Ads On Instagram

 

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