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  Branded Content With Influencers

See how brands partner with top social media influencers to create the best branded content examples. Branded content from Instagrammers, YouTubers, bloggers, Snapchatters, Viners, and more.

Facebook Video Launches Content Anthology Initiative

Facebook Video Launches Content “Anthology” Initiative

Video production and video viewership has increased exponentially. All the key video players in today’s arena are vying for marketing and advertising dollars, so it’s no wonder that Facebook has joined the pursuit.

According to statistics, there are now more Facebook videos on the popular social networking site than there are YouTube shared ones. That transformation has increased interest in securing funds from additional advertising and marketing investors.

So What is the Content Initiative?

Facebook launched the Content Initiative as an attempt to seek out publishers with experience in the realm of branded content. It would appear that the goal is to attain a group of partners who will assist Facebook in developing and designing unique videos. These pieces will all be branded and original - and owned by Facebook - thereby enabling Facebook to present them to marketers and advertisers.

The ultimate goal of course is to garner increased capital through video advertising. In summation, the basis for the content initiative is to create a solid group of video content publishers to work in correlation with Facebook and potential advertisers. Brand-specific videos will be produced and then shared on the social media site.

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How do Influencers Make Money with YouTube Sponsorships?

How Do Influencers Make Money with YouTube Sponsorships?

Making money online sounds ideal. Imagine, working from anywhere, anytime that you want. Many people have made working online a reality, and YouTube is a popular way to do so. But how do people monetize their video creation? Most YouTube influencers past 100,000 subscribers land brand deals to endorse and authentically promote a product or service in their videos. YouTube influencers typically receive countless emails and daily inquiries from brands and agencies hoping to partner with them. YouTube influencers choose which brands to work with based off a few important criteria: budget and compensation, scope of project and brand asks, social media promotion involved, and how closely the brand authentically resonates with the YouTube influencer’s personal experience and taste. YouTube sponsorships work best when the brand is a natural fit for the influencer, channel theme, and audience, which results in better viewer-sentiment with the influencer and the brand, and when it proves beneficial to all parties involved: the brand reaches target audience through genuine endorsement; the audience learns about a new brand and is usually offered an exclusive discount; and the YouTube influencer gets paid for their work along with the added perk of free product and services. Learn more in our blog post about ways to collaborate with YouTube influencers for branded videos.

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in blog, Branded Content With Influencers, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Snapchat Celebrities: The New Social Influencers

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Snapchat Celebrities - Where Are They?

A digital influencer has traditionally been easy to find. Followers, number of engagement, and verification all point brands in the right direction. With the introduction of Snapchat, however, all previously used metrics have been thrown out the window, and finding a Snapchat influencer has become increasingly difficult.

The ephemeral nature of Snapchat makes the platform unique, attractive, and difficult all at the same time. The only measurable tools available for brands to measure success is the amount of times a snap has been opened and how many screen shots were taken. Not only that, but there isn’t an auto-populate field when you search for a name, nor is there a visible follower count on profiles.

Nevertheless, the undeniable reach of the platform can’t be ignored and brands are starting to dive in and include Snapchat influencer campaigns as part of their overarching integrated marketing campaign. With huge brands like Disney and Relativity Media investing heavily into influencer marketing, it's become clear that Snapchat celebrities are the new social influencers.

The Snapchat Influencers To Watch

A "Snapchat celebrity" is a very new concept. The platform itself is also new. Most of the Snapchat celebrities, however, are not: they migrated to Snapchat from an already successful social channel such as Vine or Youtube. They took an already flourishing fan base to a new medium, and continued to garner new followers.

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Instagram Promotion Brand Spotlight: Converse

converse instagram promotion made by you

Instagram Promotion Spotlight: Converse

This spring, Converse launched their largest, most expansive and prescient campaign to date, titled, "Made By You." This campaign was created to feature both celebrity and consumer worn converse. The final result is a curated collection of Chuck Taylor All Star portraits from a myriad collection of wearers. In addition to this campaign and exhibit, Converse took to Instagram to utilize Instagram promotion. By pinpointing influencers who double as loyal Converse customers, Converse was able to beget organic, rich content, that also reached a massive audience in the millions beyond their own social breadth (also see our post on influencer marketing).

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How Do Bloggers Make Money?

how to bloggers make money sponsored post atlantic pacific bergdorf goodman new balance

How Do Bloggers Make Money?

Since 2004, bloggers have been sharing their favorite topics across the internet with like minded people. Bloggers were the original digital influencer. Though they remain the quintessential online influencer, in some respects top bloggers are quickly being superseded by popular YouTubers, Instagrammers, Viners, and Snapchatters. Some of the best bloggers have transcended the shakeup in the influencer space, while others have evolved and migrated to new social publishing platforms. Incredibly, some of the top fashion bloggers, are among the most followed top Instagram accounts.

Originally, blogging was a hobby and avocation. The most widely recognized bloggers devote themselves full-time to their efforts; however they began their blogging journey part-time until they secured enough sustainable income from their blog to make it their primary endeavor. Now, top bloggers and influencers (like Danielle Bernstein of fashion blog, We Wore What and Emily Schuman of Cupcakes & Cashmere) can command six figure partnership and sponsorship deals.

Read more here to see how bloggers make money:

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Top 5 YouTube Channels You Should Be Working With

Best YouTubers to Create Branded Content

With the extraordinary ascent of YouTube users, hundreds of millions of hours of video are consumed by users daily, advertisers and brands are catalyzing branded content with the most popular YouTube influencers in the space. The number of viewers watching YouTube is increasing 40% year after year, and watch time of YouTube content is increasing 50% year after year (YouTube stats). Below are YouTubers that have worked with large brands like Coca Cola, HP, and Audible to generate branded content that engages their audiences well beyond your average commercial.

Connor Franta

Connor Franta is a YouTube vlogger who talks to his camera and posts the final product every Monday. With over 4.2 million subscribers and almost 200 million video views, his audience is engaged and enthralled by his latest videos. Connor recently worked with Nature Box (above) to create a healthy branded content video for his subscribers. His ability to flawlessly integrate a brand into a video without giving off commercial vibes is a talent surmounted by few (see our post on three ways to create great sponsored content).

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Top 5 YouTube Branded Advertising Videos of 2014, Part 1

Top 5 Sponsored YouTube Videos of 2014

With over 1 billion users and hundreds of millions of hours of video being watched daily, YouTube is a marketing powerhouse that with advertisers, agencies, and brands racing to capture audience, engage innovative ways, and collaborate with YouTubers, channels and creators. According to YouTube statistics, more than a million advertisers are using Google ad platforms to reach their audience. However brands that collaborate extensively with influencers, YouTubers and creators to conceive and design branded content and campaigns are the primary players in the industry (see our post on three ways to create branded content).  Below are some of the top branded content YouTube videos of 2014.

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4 Steps To Measuring Your Social Media Influencer Campaigns

How To Measure Your Social Media Influencer Campaigns

How To Measure Your Social Media Influencer Campaigns

Working with a social media influencer on a campaign to promote your brand can feel like you're throwing money into a void with no way of knowing your return. However, if you start with a clear set of objectives based on what you plan on gaining from the campaign, you'll find that you can generate success as well as concretely measure ROI. Below are four steps to creating and measuring a successful social media influencer campaign (also see our post on social media influencer marketing).

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Influencer Marketing: 5 Steps To Picking The Right Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing Strategy: How To Pick The Right Influencers

Whether you're building an influencer marketing campaign with YouTubers, bloggers, Instagram influencers, or an emerging social channel like Vine ("Viners") or Snapchat ("Snappers"), the first step to getting started is picking the right influencers who are the best match for both your brand and campaign goals. The concept of finding an influencer to drive more traffic and sales to your brand may seem secondary, but in many ways it's tantamount to the success of the campaign (also see our post on 5 questions to ask yourself when choosing an influencer).

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YouTube Branded Content Spotlight: Dermablend Professional

YouTube Branded Content Dermablend Top YouTubers Influencers

An Inside Look At Dermablend's YouTube Branded Content

With over 1 billion unique users on YouTube each month, brands are looking to tap into their potential YouTube audience. But creating branded content for YouTube is an art and takes more than just shooting a traditional 30-second TV commercial and publishing thereafter to your company's YouTube channel. Some brands choose to work directly with notable YouTube channels and content creators (aka vloggers or YouTubers) to produce branded content (see our post on Things To Do When Creating Branded YouTube Content). Other companies build branded content directly through their YouTube channels (great examples include BlendTec and Old Spice). Dermablend is an example of a brand that has done a fantastic job of creating branded content for their fans (see our post on 5 Best YouTube Branded Content Videos) by utilizing native advertising to create a campaign that's engaging and full of emotional appeal.

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