Thinking About Advertising On Instagram? Here's How These Brands Are Doing It: Wendy's, Stoli, Chandon, And More
Since its inception in 2010 as a simple photo app, Instagram has grown exponentially to become one the top social media sharing platforms among millennials (who have outstripped the baby boomer generation to become the most populous demographic in the United States) and Generation Z. Instagram has grown in usage from 2013 -- from 37% of young adults (18-29) to 53% in 2014, according to a Pew Research survey. Furthermore, Instagram’s success is not limited to the United States; it is reported that in 2018, one third of global internet users will be actively using the platform.
Countless brands from almost every industry vertical, including Moët & Chandon, Stolichnaya, Wendy's, Revolve, and Capital One have optimized their social media marketing strategies to target and engage active Instagram consumer audiences by determining which visual style is the most appealing.
Examples Of Brands Advertising On Instagram:
Instagram's user experience, a seamless feed of personally-curated images, has reshaped the way that we perceive others, and how we depict ourselves. This is also true for brands, who have realized the immense potential to target Instagram’s 300M active users, who share an average of 70M photos daily. To capitalize on this untapped and massive advertising opportunity, brands are evaluating their marketing strategies, sometimes moving away from heavily edited photos in exchange for a more realistic portrayal, and partnering with top social media influencers for high ROI campaign results.
A subsidiary of Moët & Chandon (of multinational luxury goods conglomerate, Louis Vuitton Moët Hennessy "LVMH"), Chandon is appealing to female millennials in an effort to rebrand its image. Traditionally, Moët & Chandon is known for being a luxury European champagne. Like many brands seeking to quickly build audiences and brand affinity, Chandon partners with top social media influencers (recently top lifestyle bloggers Kelly Mindel of studioDIY and Ashley Rose of Sugar & Cloth).