Influencer Marketing Campaigns: 5 Questions You Must Ask To Find The Right Blogger
1. Is the blog/blogger relevant to my brand?
The first thing you need to do when looking for potential bloggers for your influencer marketing campaign is to make sure that the blog and its content are relevant to your brand or product. Is the content relevant to the lifestyle you imagine your target audience living? Can you imagine your brand seamlessly fitting in with that content? Note that if any of the blogger's content directly contradicts your brand message, you'll want to keep looking.
2. How often does the blogger post new content?
The next thing you need to do when looking for potential bloggers is to make sure you don't waste your time looking through blogs that don't post content often enough. If a blogger doesn't blog often, readers are less likely to check their blog on a regular basis. Therefore, sponsoring a blog with consistent and recent content is key to running a successful influencer marketing campaign. Additionally, when a blogger posts often, it shows that they take their blog more seriously and will be more likely to respond to your business inquiries.