Want To Create YouTube Branded Content With Influencers? Don't Make These Mistakes:
There is so much potential to capture part of your YouTube influencers' audience and build a connection back to your brand when working with an influencer (AKA YouTuber or Creator) on a branded content video. It's easy to allow brand objectives override the goal of engaging the audience and creating great content. Great branded content sponsorships are likely to get more views, comments, likes, and shares, and will easily outperform traditional advertising campaigns. The content creators and YouTube influencers know their audience and thus, the entire process should be collaborative, unscripted, and organic with special emphasis on building longstanding relationships with the YouTuber.
Here are three things NOT to do when working with influencers for successfully branded content sponsorships: