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  Branded Content With Influencers

See how brands partner with top social media influencers to create the best branded content examples. Branded content from Instagrammers, YouTubers, bloggers, Snapchatters, Viners, and more.

How Brands Are Advertising On Instagram

How Brands Are Advertising On Instagram

Thinking About Advertising On Instagram? Here's How These Brands Are Doing It: Wendy's, Stoli, Chandon, And More

Since its inception in 2010 as a simple photo app, Instagram has grown exponentially to become one the top social media sharing platforms among millennials (who have outstripped the baby boomer generation to become the most populous demographic in the United States) and Generation Z. Instagram has grown in usage from 2013 -- from 37% of young adults (18-29) to 53% in 2014, according to a Pew Research survey. Furthermore, Instagram’s success is not limited to the United States; it is reported that in 2018, one third of global internet users will be actively using the platform. 

Countless brands from almost every industry vertical, including Moët & Chandon, Stolichnaya, Wendy's, Revolve, and Capital One have optimized their social media marketing strategies to target and engage active Instagram consumer audiences by determining which visual style is the most appealing.

Examples Of Brands Advertising On Instagram:

Instagram's user experience, a seamless feed of personally-curated images, has reshaped the way that we perceive others, and how we depict ourselves. This is also true for brands, who have realized the immense potential to target Instagram’s 300M active users, who share an average of 70M photos daily. To capitalize on this untapped and massive advertising opportunity, brands are evaluating their marketing strategies, sometimes moving away from heavily edited photos in exchange for a more realistic portrayal, and partnering with top social media influencers for high ROI campaign results.

Rosé. The new American classic. #ChandonSummer #LetsCatchUp #SundayFunday

A photo posted by Chandon USA (@chandonusa) on

Chandon

A subsidiary of Moët & Chandon (of multinational luxury goods conglomerate, Louis Vuitton Moët Hennessy "LVMH"), Chandon is appealing to female millennials in an effort to rebrand its image. Traditionally, Moët & Chandon is known for being a luxury European champagne. Like many brands seeking to quickly build audiences and brand affinity, Chandon partners with top social media influencers (recently top lifestyle bloggers Kelly Mindel of studioDIY and Ashley Rose of Sugar & Cloth).

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What Brands Need To Know About FTC Guidelines

FTC Guidelines Sponsored Content Social Media For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

The Importance of FTC Disclosure In Sponsored Social Media Content

At the start of 2015, high-end fashion retailer Lord & Taylor leveraged the audience reach of 50 top fashion Instagram influencers, but also failed to properly disclose the fact that the entire campaign was sponsored. With the growth of influencer marketing and the non-standardization of how to disclose sponsorship and confusion over the FTC guidelines can create incongruities between influencers and the influencer marketing companies that function as intermediaries between brands and influencers. Influencers are often given vague guidance over disclosure or none at all.

As evinced by this specific occurrence, brands need to understand the basics of sponsored disclosure when it comes to social media posts and content. Marketing with celebrities and other social media influencers yields high ROI results, however brands looking do need to adhere to specific sponsored content disclosure guidelines in order to ensure brand compliance.

FTC Guidelines For Sponsored Content Across Social Media

The new guidelines for sponsored blog posts are similar to “advertisement” labels in magazines, which inform consumers of a paid sponsorship that may be construed as editorial content. The same concept is applicable to sponsored blog posts, some key elements to disclosure are:

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Influencer Marketing Case Study: Chloé

Influencer Marketing Case Study: Chloé

How Chloé's Valentine's Day Fragrance Campaign Inspired "Love Stories" With Top Fashion Bloggers

In order to drive awareness and brand favorably with target consumer audiences, French fashion house and online retailer Chloé orchestrated an online campaign featuring several blog sponsored placements with top fashion bloggers. Not only did Chloé's influencer marketing campaign succeed with eliciting favorable audience sentiment, but did so by asking the world's most influential fashion, beauty, and lifestyle bloggers to create exclusively branded content on their "Love Story" fragrance theme. 

Influencer Marketing Case Study:

Goals

  • Primary Objective - to brand and drive awareness for the launch of Chloé's new fragrance, Love Story, by targeting high-end clientele via top fashion bloggers' audiences
  • Secondary Objective(s) - leverage top fashion bloggers' social, creative content, direction, and readership base as a jump off point for audience engagement

Approach

Results

  • High levels of audience engagement including 100+ comments on Gal Meets Glam's single post
  • Immensely favorable consumer social sentiment regarding fragrance
  • Invaluable consumer feedback from distinct, target consumer audiences
  • Elevated brand awareness and messaging
  • Combined social reach (Instagram, Twitter, Facebook, Pinterest) - 4,620,000+
  • Total blog audience reach (total page views, monthly uniques) - 7,000,000 page views; 1,400,000 monthly uniques

Influencer Marketing Case Study Chloe Love Story

Founded in 1952, Chloé was one of the first brands to debut high end made-to-wear "prêt-à-porter" fashion collections. Since it's inception, Chloé has worked with many well-known fashion luminaries including Karl Lagerfeld, Stella McCartney, spokesmodel and actress Chloë Sevigny, and can count several celebrities such as Natalie Portman and Kirsten Dunst as high-profile clientele.

Though Chloé's storied history is both impressive and longstanding, the traditional fashion brand is one of many companies marketing to coveted demographics only available on digital, mobile, and social media networks. As demonstrated by their Love Story campaign, Chloé has adapted its marketing and advertising strategy to prominently feature top fashion bloggers and therefore ensure the dissemination of their brand amongst high-traffic sites and adjoining social media publishing channels.

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Instagram Influencers Campaign: #REVOLVEinthehamptons

Instagram Influencers Campaign: #REVOLVEinthehamptons

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram Influencers Enlisted For Revolve Marketing Campaign In Hamptons House

In an effort to boost brand marketing awareness and sales from the East Coast, Revolve partnered with top Instagram influencers in the fashion and beauty space to launch a social media campaign, #RevolveintheHamptons. In this Instagram-focused campaign, Revolve invited esteemed fashion bloggers to spend a weekend at an estate in The Hamptons, a popular summer holiday destination, on Eastern Long Island, New York.

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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Instagram Influencers, Social Media Influencers

Top Instagram Accounts: Fashion & Beauty

Top Instagram Accounts For Fashion And Beauty

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

2015 Top Instagram Accounts To Follow For Fashion & Beauty

According to recent research published on Digiday, social engagement and awareness are highest on Instagram as opposed to Facebook, Pinterest, and Twitter. In just the second quarter of 2015, a vast majority of top fashion brands engaging in social media marketing experienced a significant 77% growth in engagement.

Brands who boast more than a million Instagram followers, including Chanel, Benefit Cosmetics, and Estée Lauder quickly built their consumer audiences by teaming up with top social media influencers on the photo-publishing platform. Though these far-reaching influencer partnerships may have originated and gained traction first with top fashion & beauty bloggers and YouTubers (ex. Bethany Mota, Michelle Phan), this trend is quickly extending beyond the beauty realm into both travel/hospitality, and automotive. Within the fashion and beauty niche, online fashion retailers and photography studios (Shopstyle and Smashbox, respectively) are partnering with top fashion influencers for highly-marketable sponsored content.

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How Travel & Hospitality Brands Are Marketing With Social Media Influencers

How Travel & Hospitality Brands Are Marketing With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Social Media Influencers Help Travel & Hospitality Brands Reach Untapped Audiences

As more and more brands team up with social media influencers to drive engagement, reach, and newfound awareness towards longstanding brands, the travel and hospitality sector is well-poised to transition from traditional modes of advertising into the best digital marketing practices. Many of the newer and emerging social media publishing channels are visually intensive (focusing on beautifully captured photos and well-shot videos) lending itself well to capturing experiences within the travel and hospitality industries.

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ShopStyle Partners With Top Fashion Bloggers For Snapchat Marketing Campaign

ShopStyle Snapchat Marketing With Fashion Bloggers

Top Fashion Bloggers Featured In ShopStyle's Snapchat Marketing Campaign

ShopStyle recently partnered with five of the most in-demand fashion bloggers for their latest Snapchat marketing campaign. Christine Andrew of Hello Fashion Blog (@hellofashblog on Snapchat), Jacey Duprie of Damsel In Dior (@damselindior), Natalie Suarez of Natalie Off Duty (@natalieoffduty) Geri Hirsch of Because I'm Addicted (@gerihirsch), and Courtney Trop of Always Judging (@always_judging) all "snapped" themselves and their well-curated outfits into ShopStyle's innovative e-commerce endeavor.

Sales aggregator site ShopStyle worked with these top fashion bloggers to feature campaign pieces on their individual Snapchat “story” each with a captioned link directing them to ShopStyle’s Snapchat landing page (snap.shopstyle.com) where upon the customer is directed to several e-commerce retailers including Farfetch, Nordstrom, Topshop, and more. The user experience is not exactly seamless, but utilizing Snapchat does make the overall shopping experience fun, engaging, and with a more personal level of influencer-follower interaction that's not always achievable with Twitter or Instagram. Coincidentally, Snapchat announced that they would be debuting new advertising features to aid in the purchasing process around the same time ShopStyle launched their Snapchat marketing campaign.

How Brands Are Leveraging Snapchat Marketing With Bloggers

Just like Instagram, Pinterest, and other apps that feature in-app-shopping, brands are not strangers to the social media sphere. However, unlike a traditionally branded page, influencers on Snapchat are seeking a more organic approach than just inserting a click-to-buy button within a carefully crafted post. This is where we see the best natural engagement from influencer to followers and consumers. "I wanted to show a different side to social media, where it's not so thought out, and I'm putting something out there that was way more organic, and unedited than any other social content," blogger Courtney Trop said regarding the ShopStyle partnership.

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Vessel’s Video Platform: What Happened?

Vessel video platform interface

The Vessel Video Platform Is Here. Now What?

Vessel's video platform debuted in limited access beta on January 21, 2015. On March 24, the Vessel app became available to everyone on iOS and the Android version, June 16.

Prior and following its release, Vessel succeeded in signing both top YouTuber talent and mainstream influencers (most notably The Ellen Show, Rhett & Link, Machinima, and Miss Glamorazzi). Although Vessel's superior revenue share makes financial sense to some YouTubers, MCNs, and mainstream publishers, many industry professionals have expressed their concern regarding Vessel's ability to secure a critical mass subscriber base and therefore ensure profitability.

What Happened To Vessel Video?

Vessel made major headlines worldwide and garnered the attention of top investment firms when several of YouTube's top creators signed to Vessel's video platform. Getting top YouTubers signed to Vessel's platform did come at an extortionate price: Vessel spent millions, sometimes up to $500,000 on single influencers, to get YouTubers to publish first to Vessel.

With a $75M Series A funding round, Vessel's video platform quickly became a hot topic of discussion in the online video space, threatening to disrupt YouTube's foothold in the market. Although traffic to Vessel's site skyrocketed around their iOS release in March, it quickly plummeted afterwards.

Vessel video platform complete data traffic

According to data intelligence service Compete.com, traffic to Vessel's site is nominal and the overarching trend suggests that in spite of Vessel's sustained effort to sign major YouTubers and publishers, traffic has dropped precipitously to Vessel's video platform.

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Top YouTube Stars + Terminator Genisys In YouTube Chronicle Series

top youtube stars collaborate with schwarzenegger

Top YouTube Stars Featured In Paramount & YouTube Space LA/NY Collab

Paramount Pictures enlisted the help of several top YouTube stars in a targeted effort to reach millions and ultimately drive sales to their movie, Terminator Genisys. Paramount is one of many brands leveraging both the reach and engagement of top YouTube stars in order to successfully market a service, brand a product, or drive awareness to an event.

As a major part of Paramount's promotional advertising strategy, Arnold Schwarzenegger filmed at YouTube's Space LA/NY (a dedicated production studio for YouTube content creators with over 10K subscribers) with several top YouTube stars including Lilly Singh "IISuperwomanII," Toby Turner "Tobuscus," the MCN Machinima. Many more top YouTube channels created related content to support the the YouTube hosted series (i.e. Epic Rap Battles' "Terminator vs. Robocop" video).

Check out the entire 3-part series here and see how well known brands like Paramount Pictures are collaborating with top YouTubers to create exceptionally well-branded creative content as a part of their targeted advertising strategy:

Terminator Genisys: The YouTube Chronicles

Part I

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Breaking Down Dr. Pepper’s Influencer Marketing Strategy

Lycia Faith For Dr Pepper Influencer Marketing Campaign

Viner Lycia Faith For Dr. Pepper's Influencer Marketing Campaign

Dr. Pepper's #OneOfAKindLipSync Influencer Marketing Strategy Pulls From Vine and Snapchat's Finest

The soft drink giant recently enlisted the help of several top social media stars for their influencer marketing campaign, #OneOfAKindLipSync. Building on the success of Spike TV's "Lip Sync Battle," Dr. Pepper sought to boost brand affinity, recognition, and social amplification by orchestrating an influencer marketing campaign that pushed their branded content across Vine, Twitter, Instagram, Periscope, and Snapchat.

Dr. Pepper's influencer marketing strategy offers targeted industry insights on what to prioritize when designing a high-reach influencer marketing campaign.

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