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Instagram Influencer Marketing Case Study: Dyson Branding Sniffs Out Pet Influencer Roster
While social media influencers have quickened their growth over the last few years, it may have escaped notice that humans aren’t the only beneficiaries of the booming market. Furry friends have been increasingly valuable commodities for marketers, with some pet influencers commanding thousands of dollars a post.
Brands far and wide, from Google to 20th Century Fox, have been partnering with pet influencers to take advantage of the undeniable influence of beloved pets. Universally loved and unlikely to cause trouble with unfiltered opinions, pet influencers present a unique opportunity for a diverse set of companies looking to resonate with audiences endeared by pets.
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SHHH! We had a football party when mommy and daddy were gone but we made sure to clean up before they got home. 😜 Thanks @Dyson for helping us with the quick clean up! . . For the first time ever, Dyson is giving a huge special! $50 off on their Top Dog handheld if you use 50MANNY at check out on Amazon, Best Buy, and their website. #dysonpets
Dyson branding has used dog influencers in the past, predominantly featuring a playful tone that is typically a hallmark of these influencer campaigns. Pets make a natural fit for Dyson, a brand who features landing pages directly speaking to pet owners. Dyson markets its products as vacuums capable of heavy-duty chores, including the cleanup of the inevitable pet fur and other messes. As the Instagram user mark glides past 1 billion, Dyson is keen to target consumers (especially those with pets) to spread awareness and perhaps, some pet-induced humor.Read More>>
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