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  Branded Content With Influencers

See how brands partner with top social media influencers to create the best branded content examples. Branded content from Instagrammers, YouTubers, bloggers, Snapchatters, Viners, and more.

Who’s Publishing On Snapchat’s Discover Channel?

Who’s Publishing On Snapchat’s Discover Channel?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Snapchat Discover Partners Are Key To Snapchat's Future

Snapchat Discover is just over two years old now and is undergoing a period of change. Featuring content from partnerships with over 40 publishers, Discover is Snapchat’s central hub of content and programming. As Snap continues to chase profitability, it’s building out its Discover offerings with original shows, licensed content, and more material from publishers.

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in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Snapchat Influencers

How Microsoft & National Geographic Got 3.5M Likes In One Day

How Microsoft & National Geographic Got 3.5M Likes In One Day

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Marketing Case Study: How Microsoft And National Geographic Got 3.5M Likes on International Women's Day

For International Women’s Day, Microsoft leveraged National Geographic’s wide-reaching social media audience as well as some of the most renowned adventure photographers to build an Instagram marketing campaign. In this case study, we’ll take a closer look at Microsoft’s partnership with National Geographic and why it succeeded.

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in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers

Reviewing TapInfluence’s Influencer Marketing Platform

Reviewing TapInfluence’s Influencer Marketing Platform

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

TapInfluence Review: Influencer Marketing Platform For Creators, Brands, & Agencies

For brands, running influencer marketing campaigns is a big job. From deciding on target messaging and demographics to choosing influencers that are going to resonate with the target audience, there are a lot of variables to consider and juggle. It’s not necessarily a picnic for influencers, either. Finding work and getting paid fairly and promptly can be a challenge.

Frankly, that’s why agencies focused solely on influencer marketing exist. It’s also why platforms like TapInfluence exist, though their function is ultimately a little bit different.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Coachella Statistics Advertisers Must Know

The Top 10 Coachella Statistics Advertisers Must Know

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Here are the top 10 Coachella statistics that brands & advertisers need to know

Nothing says warmer weather like a music festival, and Coachella is one of the biggest, routinely drawing crowds that approach 100,000 in a single day. Its attendees are active and engaged, and have proven themselves willing spenders.

Coachella and festivals like it provide unique opportunities for brands to reach and communicate with these audiences — provided they know how to tap into the power of the massive crowds that gather for the music, art, and experience.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Statistics, Influencer Marketing Top Lists, Sponsored Content With Influencers

How Top Brands & Publishers Use Facebook Video & Live Streaming

How Top Brands & Publishers Use Facebook Video & Live Streaming

For the latest authoritative marketing news, trends, and stats on influencer marketing and related topics, subscribe to our industry digest newsletter! 

How Kohl's, Subaru, BuzzFeed, & More Are Using Facebook Video & Facebook Live

Facebook Live and Facebook Video are two of the most pivotal segments of Facebook’s continuously growing suite of services. As such, they’ve seen dramatic development and evolution in the last few years as brands and publishers have found new ways to use the platform, tools, and format. Though publishers and brands have somewhat singular approaches, there’s some common ground between the two, and by looking at some of the most successful examples of Facebook Live and Facebook Video, we start to get a handle on some best practices for each.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Social Bluebook Review: Rate Insight Tool

Social Bluebook Review: Rate Insight Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Social Bluebook Review: Valuation & Rate Tool

In an industry that runs on rates based on difficult to quantify factors like reach and engagement and (sometimes) contracts, knowing one’s worth is paramount. When influencers under- or overestimate their worth when it comes to sponsorships and brand partnerships on social channels, it makes finding common ground that benefits both creators and brands more difficult. Social Bluebook seeks to demystify the value of specific social media channels and followings.

Calculating valuations for social platforms and influencers based on the viewership, demographics, reach, and engagement, Social Bluebook looks to lessen or eliminate the divide between what creators are worth and what they’re paid by advertisers. How valuable is a service like Social Bluebook? Where are its strengths, weaknesses, and limitations? And what should brands and creators know about using it?

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Snapchat’s New Ads, Instagram’s Stories Ads, YouTube’s Content Creation Hopes, & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, Google's YouTube Labs, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Brands Need To Know About Facebook’s Branded Content Tool

What Brands Need To Know About Facebook’s Branded Content Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook’s Branded Content Tool Is A Must-Use For Brands

Branded content utilizes content as a way to promote or advertise for a brand. Branded content can represent a variety of marketing materials ranging from white papers, online YouTube videos, blog posts, and Instagram photos. Today, branded content is everywhere. The rise of social media and influencer marketing has made it impossible for brands to avoid branded content. Moreover, the recent FTC crackdown on branded content has revealed many related consumer issues such as transparency.

Increased attention to branded content has led brands and advertising platforms, especially social media websites, to be more cognizant of ethical consumer advertising practices, especially in influencer marketing. Specifically, brands and their partners need to include proper disclosure techniques. Facebook, in particular, has revamped its website and advertising tools for brands and their partners to give marketers a tool for their branded content.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

CES 2017’s Top Trends, Influencers, & Products

CES 2017’s Top Trends, Influencers, & Products

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

CES 2017: The Biggest Trends, Influencers, & Products

The Consumer Electronics Show (CES) is among the most anticipated annual events in the tech industry. Nearly 200,000 attendees descended on Las Vegas to see the upcoming products that will become available to consumers over the course of a four-day show. Thousands of brands from over the world showcased their newest, shiniest products and launched intricate marketing campaigns to stand out to the average consumer.

This year, brands at CES 2017 launched highly viewed and shared content on social media using major social media tech influencers. We go over the major product trends in CES 2017, notable products presented, and effective branded influencer campaigns that made the event available to all consumers around the world.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Why Publishers, Brands, & Influencers Are Using Facebook Live At CES 2017

Why Publishers, Brands, & Influencers Are Using Facebook Live At CES 2017

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Facebook Live Is Perfect For Marketers At CES 2017

Among the most anticipated annual events in the technology industry, the Consumer Electronic Show (CES) is where both top and emerging tech brands come together to showcase the newest, most groundbreaking products and services. In the past, audiences unable to fly to Las Vegas to attend the Show were subjected to secondhand news, either from videos posted after a product release or from articles relaying information.

However, this year, audiences can look forward to enjoying tech releases in real-time using live streaming. With several social platforms enabling users to live stream, CES can now be fully experienced on social media. We go over the different ways that brands, publishers, and influencers are using live streaming to showcase their CES experience, specifically on Facebook Live.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 137 Bay St., Unit 3 Santa Monica, CA 90405