X

  Branded Content With Influencers

See how brands partner with top social media influencers to create the best branded content examples. Branded content from Instagrammers, YouTubers, bloggers, Snapchatters, Viners, and more.

Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means

Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Instagram Is Promoting IGTV Videos In Its Main Feed To Boost Popularity Among Advertisers & Influencers—What It Means For IGTV Ads

What Is IGTV?

IGTV is Instagram’s foray into long-form, vertical video content on mobile.

Launching last summer, it is the first major update to the platform since Instagram Stories came about in 2016 and looks to move Instagram into a space long dominated by YouTube.

In the seemingly everlasting rivalry between Facebook and Google, IGTV represents a new attempt from the former to compete with YouTube and set up shop as an alternative destination for both businesses and creators in the $1.7B Instagram influencer marketing industry.

igtv ads

IGTV is, of course, closely tied to the main Instagram platform—the same accounts are used across both formats and it can be accessed either through Instagram or via the standalone app. Instagram has also sought to assuage fears about IGTV’s struggles to attract eyes by featuring aspects of IGTV with the main app; primarily by having previews of IGTV videos appear in the main Instagram feed, causing views to subsequently skyrocket.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers

Case Study: Starbucks Marketing Handcrafts Success With NYC Influencers For Its New Upscale Roastery

Case Study: Starbucks Marketing Handcrafts Success With NYC Influencers For Its New Upscale Roastery

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: Starbucks Reserve Brings A Premium Coffee Experience To The Big Apple With Help From NYC Lifestyle Bloggers

Having helped turn specialty coffee into a tempting and permissible daily indulge, Starbucks has become a ubiquitous part of today’s on-the-go, cosmopolitan culture. In 2018, the Seattle-based drink giant generated $24.7 billion dollars in revenue, helping to make it the second most valuable worldwide fast-food brand—exceeded only by McDonald’s.

As the coffee chain market leader, Starbucks not only understands the food and drink industry, it’s also an expert at reaching and communicating with its customers as well. Using influencer marketing as one of its advertising methods, Starbucks has repeatedly created successful marketing campaigns across top social media platforms such as YouTube, Facebook, and Instagram using Starbucks influencers.
Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Case Study: TikTok Marketing Campaign Rides On Instagram Influencers’ Coattails

Case Study: TikTok Marketing Campaign Rides On Instagram Influencers’ Coattails

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: TikTok Marketing Campaign Cooks Up Delish Content With Popular Instagram Food Creators

TikTok is a video-centric social media app hot on the heels of popular platforms including YouTube, Snapchat, and of course, Instagram. Offering users the ability to express themselves through quick clips set to popular music (available via the platform’s expansive library), the app has become a fashionable channel for lip-syncing, dance, comedy videos, and more.

tiktok marketing campaign

Particularly popular with Gen Z, TikTok reported 500 million worldwide monthly active users in June 2018. The massive numbers have led popular influencers and celebrities on other social platforms to establish their presence on TikTok as well. In kind, advertisers looking to connect with fans have begun collaborating with top TikTok creators to ride on the success of the buzzy, meme-like network.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: Gymshark Influencers Dive Into TikTok Frenzy

Case Study: Gymshark Influencers Dive Into TikTok Frenzy

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Influencer Marketing Case Study: Gymshark Influencers Take A Bite Out Of TikTok

In September 2018, TikTok was the most downloaded social media app in the U.S. On a worldwide scale, the app achieved the same feat in Q4 2018. With more than 500 million global monthly active users, the rising short-form video network is now being included in conversations alongside more established platforms, such as Facebook, Instagram, Snapchat, and YouTube.

gymshark influencers

Businesses are also taking notice of TikTok’s potential as a marketing channel. On average, TikTok users are younger than other popular platforms while the community has a strong foundation in music (formerly Musical.ly). For fitness clothing brand, Gymshark, TikTok offers a means to reach and engage a distinct audience and demographics.

Founded in 2012, UK-based Gymshark came alive in the age of mobile social media. Utilizing influencer marketing to reach its customers, Gymshark has become an exciting global clothing competitor. The company reached 52.8 million in sales during the summer of 2018 and forecasts potential nine-digit revenue in the coming year. While companies capable of producing such numbers make many smart moves along their ascent, one of Gymshark’s go-to tools has been well-designed influencer marketing campaigns.Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

15 Steps On How To Find YouTube Influencers

15 Steps On How To Find YouTube Influencers

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Finding YouTubers For Your Marketing Campaign

Your familiarity with Instagram influencer marketing likely surpasses that of other social media channels comfortably. Instagram, after all, commands a significant space in a swelling influencer marketing industry.

how to find youtube influencers

In 2019, 65% of marketers plan to up their spend on influencer marketing and 89% say Instagram is the most strategically important social media channel for influencer marketing. YouTube, however, follows comes in close second with 70% listing it as a strategically important channel this year.

YouTube’s propensity for churning out successful influencers coupled with its pervasion among key demographics has positioned it at the forefront of influencer marketing. Consequently, finding the right YouTube influencers is increasingly more important for companies on the quest to reach its massive audience.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Is Influencer Marketing Evolving With Shoppable Instagram Posts In 2019?

How Is Influencer Marketing Evolving With Shoppable Instagram Posts In 2019?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

What Are Instagram Shopping Features?

Instagram Shopping features are relatively new to the nearly 10-year-old photo and video-sharing social networking service. Shopping on Instagram enables e-commerce brands to host an “immersive storefront for people to explore your best products.” Put simply, Instagram Shopping capabilities give brands the opportunity to share products through organic posts, Stories, or the Search & Explore function—all without ever leaving the app.

shoppable instagram

Here are a few Instagram Shopping features (we explore these and more later in the post):

  • Product tags
  • Shoppable Stories
  • Shopping tab on business accounts
  • Native payments
  • Shoppable Explore feed

First tested in November 2016, Shopping on Instagram has matured into a profitable avenue for brands to showcase their business to readily interested users. Whether through their own business profiles or through savvy Instagram influencers, brands of all kinds have been taking advantage of the Instagram repertoire of shopping features.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

The Marketer’s Guide To TikTok

The Marketer’s Guide To TikTok

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

What Is TikTok?

TikTok is a social media channel with a simple premise—users share short videos of themselves up to 15 seconds in length lip-syncing, dancing, pranking, or other comedic acts. TikTok users can add songs, effects, and filters before publishing it for the world to see.

You might be forgiven for having let social media’s latest craze sit on the periphery of your online radar. After all, short-form social video platforms have been around for several years now. From Vine to Instagram to Snapchat, recording snippets of users’ lives for the world to see has become just as much a part of the social media landscape as reading about your uncle’s political views on Facebook.

what is tiktok

Yet, even by the established standards of social media juggernauts, TikTok is making the kind of waves that would send chills down even the most confident boardroom executives in the industry.

It’s got everyone asking, ‘What is TikTok?’Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers

What Is The Best Social Media Channel For Influencer Marketing?

What Is The Best Social Media Channel For Influencer Marketing?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

How To Choose The Right Social Media Channels For Influencer Marketing In 2019

2019 is shaping up to be a big year for influencer marketing—ad spend is ramping up, and 65% of marketers plan to increase their budgets for 2019. As a growing number of companies invest in influencer marketing, marketers tend to ask a familiar set of questions. How do you find the right influencers, publish successful sponsored content, and measure the ROI of your campaigns?

Before answering any of those questions, marketers need to determine which social media channels are best for their influencer marketing strategy. This can be difficult to decide because social media platforms—and the influencers they host—are constantly evolving. Every year, social networks add new features, introduce new content formats, and either grow, lose, or shift their audience. These fluctuations are hard to keep track of, and they inevitably have implications for influencer marketing.

As we kick off 2019, let’s dig into the most important features and considerations when selecting the right social media channels for influencer marketing.Read More>>

in blog, Bloggers, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Top 50 TikTok Creators To Start Following Now

Top 50 TikTok Creators To Start Following Now

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Top TikTok Creators Are Igniting The New “It” App

TikTok (previously branded as Musical.ly) is breaking growth records as the leading channel of binge-worthy, short-form video content and shows no signs of slowing down. In September of 2018, TikTok was the most downloaded social media app in the United States, quickly generating user growth comparable to top social platforms like Instagram, Facebook, and YouTube.

 

View this post on Instagram

 

are we over eggs yet? 🥚 #tiktok #egggang

A post shared by TikTok (@tiktok) on

TikTok currently has over 500 million users and is the separate international entity of China’s app Douyin, owned by ByteDance. TikTok has officially filled the holes in Viners’ hearts, but time will tell if it will incur the same fate as the extinct platform. Similar to Vine, TikTok’s unique medium supports a niche environment of TikTok creators who have skyrocketed to fame through their innovative and entertaining content.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers

Case Study: Bumble Dubs Serena Williams Super Bowl Queen Bee

Case Study: Bumble Dubs Serena Williams Super Bowl Queen Bee

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: Bumble & Serena Williams Put The Ball #InHerCourt

Female-driven dating and networking app, Bumble, is a brand on a mission. Looking to encourage equality and shift gender dynamics, Bumble promotes itself as both a service and a movement.

Adept in the promotional tools of today, Bumble is no stranger to utilizing influencer marketing to broadcast its message. In the brand’s latest partnership with tennis phenom, Serena Williams, Bumble aired a commercial created entirely by women during Super Bowl LIII—the first in the game’s history.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

1 2 3 4 5 6 25