X

  Branded Content With Influencers

See how brands partner with top social media influencers to create the best branded content examples. Branded content from Instagrammers, YouTubers, bloggers, Snapchatters, Viners, and more.

FTC Endorsement Guidelines For 2017 [Infographic]

FTC Endorsement Guidelines For 2017 [Infographic]

For the latest authoritative marketing news, trends, and stats on social media, digital stars, and influencer marketing, subscribe to our industry digest newsletter! 

The Updated 2017 FTC Endorsement Guidelines: What Brands Must Know For Sponsorships On Social Media & With Influencers [Infographic]

The FTC's new endorsement guidelines for sponsored content rests on a simple assumption: consumers are likely to react differently to recommendations that come from trusted friends (or social media stars) than from people who receive compensation to endorse a product. To that end, the FTC is attempting to create more transparency in sponsored social media content by placing more onus on brands (and in some cases, on influencers too) to openly divulge the relationship between companies and the digital stars who recommend their products or services.

While the FTC now offers more guidance on exactly what it expects proper disclosure to look and/or sound like—the agency even published a simple Q&A to address marketers' basic concerns—the ever-changing nature of social media makes establishing a set of clear-cut rules nearly impossible. Instead, the FTC offers a number of guidelines that brands can follow to convey a reasonable degree of transparency to digital media/social media consumers.

Based on our experience developing sponsored social media content for global brands, we've identified what we believe to be the most important FTC endorsement rules below.
Read More>>

Embed This Image On Your Site (copy code below):

in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: Fast Food Advertising With Top Instagrammers

Case Study: Fast Food Advertising With Top Instagrammers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fast Food Advertising Case Study: How McDonald’s, Burger King, & Subway Collaborate With Instagram Influencers

The American fast food industry rakes in more than $198.9B a year, and by 2020 its yearly revenue is expected to grow to $223.9B. McDonald’s, Burger King, and Subway in particular are among the world’s 10 most valuable fast food brands. A 2017 study estimated their combined valuation to be more than $1B.

All three brands are incorporating influencer marketing into their larger fast food advertising strategy. Specifically, each has leveraged social media stars to reach millennials and highlight specific menu offerings. In the following case study we’ll examine how each brand partners with influencers on Instagram to advertise its food.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

How Instagram’s New Branded Content Policy Will Affect Influencers & Brands

How Instagram’s New Branded Content Policy Will Affect Influencers & Brands

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Marketers Must Know About Instagram’s New Branded Content Policy

The Instagram influencer marketing industry has grown tremendously over the past several years, and is expected to reach a value of over $2 billion by 2019. As the industry grows, rules and regulations are beginning to catch up with influencers and brands. The FTC issued warnings to over 90 top influencers earlier this year, and the recent CSGOLotto scandal marked the first case that charged individual influencers.

The FTC isn’t alone in moving towards stricter regulation of sponsored content. In late August, Instagram announced its adoption of Facebook’s branded content policy, which requires that all branded content be clearly marked using Instagram’s new paid partnership tag.

This shift in Instagram’s policy has major implications for the influencer marketing industry as a whole. Here, we break down what Instagram’s branded content policy is, how it fits in with FTC guidelines, and what it means for the future of influencer marketing on Instagram.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing News, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

What Is A Brand Ambassador? Definition, Core Traits & Examples

What Is A Brand Ambassador? Definition, Core Traits & Examples

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

What Are Brand Ambassadors And How To Best Leverage Them

Consumers are inundated with massive quantities of information and brands on a daily basis and businesses are now having a hard time learning how to stand out in all the noise. Consequently, brands have begun embracing a new trend: brand ambassadors. Fueled by the time people spend on social media, brand ambassadors are increasingly chosen based on their followers and engagement on YouTube, Instagram, Facebook, and/or other apps and platforms.  

In order to understand why brands are using brand ambassadors to reach consumers, it’s important to identify the characteristics of an ideal brand ambassador and break down what exactly they can do for brands.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Social Media Influencers, Sponsored Content With Influencers

The Top 4 Reasons Why Influencer Programs Fail

The Top 4 Reasons Why Influencer Programs Fail

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Why Influencer Programs Fail (And How Marketers Can Fix Them Before They Do)

In a digital landscape crowded with content and advertisements, influencer marketing has proven a powerful and effective method for rising above the noise to connect to consumers authentically through creators they trust. Nearly 85% of marketers are employing influencer marketing tactics to reach audiences, and more than 80% of marketers find influencer marketing effective.

Not every influencer program is set up for success, though. When influencer programs fail, it’s often because creators and managers failed in one or more key areas. To understand how and why influencer programs fail (and how to avoid these common pitfalls), see our list below.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Bikinis, Bodies, And Business With Top Instagrammer Karina Irby

Australian designer and founder of Moana Bikini, Karina Irby is one of the rising stars and entrepreneurs of Instagram. With nearly half a million followers on her business’ Instagram page and 650,000 followers on her personal account, Karina has effectively leveraged Instagram to grow her company and personal brand, standing out in the midst of the influencer frenzy.

In contrast typical to Instagram influencer accounts, Karina emphasizes the less-than-perfect realities of being a girl with a non-photoshopped body, and her level of authenticity has contributed greatly to her brand. Learn about how Karina has built her message on social and how she approaches branding on Instagram in our exclusive interview.

Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 9 Instagram Stories Statistics That Show Its Massive Influence

The Top 9 Instagram Stories Statistics That Show Its Massive Influence

For the latest news, trends, and statistics on influencer marketing and related advertising topics, subscribe to our weekly industry digest here. 

These Top 9 Instagram Stories Statistics Show How Much It’s Changed Social Media In Just One Year

While Instagram Stories was once doubted by skeptics as a mere Snapchat knockoff, Instagram Stories has quickly become an entity of its own. High adoption numbers and users’ willingness to forget that it was once a clone of Snapchat Stories is making Instagram’s one-year-old feature a success among users, content creators, businesses, and advertisers alike.

We’ve compiled the most recent and relevant Instagram Stories statistics to show how it's shaping the world of social media.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

What Is Participation Marketing? Definition, Best Examples & More

What Is Participation Marketing? Definition, Best Examples & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Marketers Use Participation Marketing To Create Lasting Relationships With Consumers

There’s more content on the internet than even the most engaged and curious internet user could ever hope to consume. As brands, publishers, social media networks, and creators compete for the attention of audiences, engaging users long-term is becoming more difficult. Participation marketing comes with a simple goal: To build relationships with consumers through ongoing experiences with brands.

As studies show that millennials — who will represent nearly a third of total retail sales by 2020 — value experiences over possessions, it’s important for brands and marketers to consider how they can offer meaningful consumer experiences. Participation marketing is about creating a relationship between brands and their consumers, and that relationship is vital to marketers’ success.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Social Media Influencers, Sponsored Content With Influencers

What Are KOLs (Key Opinion Leaders)? Definition, Examples & More

What Are KOLs (Key Opinion Leaders)? Definition, Examples & More

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What Are Key Opinion Leaders (KOLs) And What Do They Mean To Brands?

When we talk about influencers and influencer marketing, we often talk about the most recent developments in the world of digital influence. The concept of influencers isn’t new, though. A wide variety of industries and marketers have been using Key Opinion Leaders (KOLs) since well before the social media boom, and today’s social media influencers are opinion leaders who operate in a new digital and mobile arena.

Influencer marketing is a key pillar of many brands’ marketing strategies because it gives marketers an opportunity to introduce a powerful human element to their messaging. According to Nielsen, 92% of consumers say that they’re more likely to trust personal recommendations over ads, making that human element a vital component of a successful campaign. In a digital landscape that’s crowded with advertisements, brands that devise innovative ways to use key opinion leaders will find themselves able to stand out in the eyes of consumers.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview With Top Instagram Travel Photographer, Jennifer Tuffen (@izkiz)

Exclusive Interview With Top Instagram Travel Photographer, Jennifer Tuffen (@izkiz)

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Jennifer Tuffen's Love Of Travel & Photography Brings The World's Most Beautiful Places To Instagram @izkiz

Jennifer Tuffen (also known as @izkiz on Instagram) has a love of travel that runs deep. Raised on exciting family holidays and riveting tales of her grandfather’s travels, Tuffen has become a world traveler and top travel photographer on Instagram. Her photos are bright, idyllic, and capture the beauty of some of the world’s most remarkable locations.

We spoke with Jennifer Tuffen about her journey to becoming a top travel influencer, how she distinguishes herself from the thousands of other travel influencers, and what’s next for her career. Learn about the woman behind the stunning travel photography of @izkiz in our exclusive interview below.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

1 2 3 4 5 6 17

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405