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  Branded Content With Influencers

See how brands partner with top social media influencers to create the best branded content examples. Branded content from Instagrammers, YouTubers, bloggers, Snapchatters, Viners, and more.

Case Study: PlayStation Influencers Plug Into Virtual Reality Headset

Case Study: PlayStation Influencers Plug Into Virtual Reality Headset

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram & YouTube Influencer Marketing Case Study: PlayStation Marketing Teams Up With Tech & Gaming Influencers

For the most part, influencer marketing and gaming go hand-in-hand. Leading gaming influencers—whether they’re Twitch streamers, YouTubers, or stars at the top of professional esports—are becoming centerpieces of influence in a booming market. Gaming influencers are trusted by their fans to a strong degree, making them perfect candidates for brand endorsements.

This hasn’t gone unnoticed, least of all by brands and marketers looking to tap into that all-important Millennial demographic. You don’t need to look far to find influencers and creators of all disciplines being employed to promote various brands, from mobile games to chocolate to underwear.

playstation influencers

PlayStation generally has its finger on the pulse when it comes to marketing and is no stranger to influencer marketing. With 18 million followers on its main Instagram and 38,000 followers on its regional Canadian account, it makes perfect sense to leverage the following and garner some positive engagement for the brand.Read More>>

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Case Study: All Eyes On Oakley Influencers

Case Study: All Eyes On Oakley Influencers

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Instagram Influencer Marketing Case Study: Styled Out Oakley Influencers Ask Followers “What Do You See?”

Instagram’s visually robust design has been a boon for athletes looking to show off their talents. From warm-up routines and training sessions, to competition runs and freestyle lines, to podium placements and bittersweet defeats, athletic images and videos have intrigued, informed, and inspired millions on the platform.

 

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See the future. See it in PRIZM™️. #OakleyPrizm #OneObsession

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Traditionally used as a type of celebrity endorsement, professional athletes have been a popular means for brands to connect with consumers. Porting over the practice from print, radio, and television, athlete influencers on social media have evolved to include a wide range of individuals from different sports’ disciplines and influencer tiers.Read More>>

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Case Study: KFC Influencer Partners With Dr. Pepper, Old Spice, TurboTax, & Casper In #SecretRecipeForSuccess Virtual Campaign

Case Study: KFC Influencer Partners With Dr. Pepper, Old Spice, TurboTax, & Casper In #SecretRecipeForSuccess Virtual Campaign

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: KFC Marketing Goes Virtual With Colonel Sanders As A Spoof On Influencers

virtual-colonel-sanders-kfc-influencer

In the crowded influencer marketing space, brands are always looking for the next big idea to help lift their heads above the parapet and mark themselves out from the rest. Launching an effective campaign and building a positive consumer relationship is the principal goal of brands on social media. This can be achieved in several ways, including participation marketing, and quite often the product is of lesser importance than the all-important engagement with followers.

Brands are still trying to figure out what constitutes the best strategy for getting through to Instagram’s enormous user base. Large companies commonly attempt a variety of campaigns to garner attention—from more traditional approaches to wackier, eye-catching ideas.

kfc marketing

KFC marketing has often had its finger on the pulse when it comes to social media—for example, advertising on Twitch when other large brands are less aware of the platform’s massive potential. In addition, a quick glance at their Instagram will show that the KFC marketing team is not averse to trying new things when it comes to marketing the brand on to an online audience.

With 1.4 million Instagram followers, KFC is n line with other major fast food brands and gains significant brand exposure online. It’s only natural that KFC’s marketing team should seek to leverage this popularity and build their engagement, demonstrated by the nearly 700 posts on their page. By comparison, major competitor McDonald’s has over 2 million more followers but a more traditional and seemingly far less coherent strategy, posting just 50 times since 2014.Read More>>

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Case Study: Headspace Marketing Taps Influencers To Flex Mental Health

Case Study: Headspace Marketing Taps Influencers To Flex Mental Health

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: Headspace Helps Lifestyle Influencers Alleviate Holiday Hecticness

In an era when emails, texts, updates, and other notifications keep the world moving ad nauseam, meditation apps like Headspace are leveraging technology to help people become more mindful and present. Launching in 2010, Santa Monica-based Headspace’s stated mission is to “improve the health and happiness of the world.” As part of a strategy to make sure its mindfulness message is heard, Headspace has collaborated with lifestyle influencers in areas such as health, fitness, and style.

In 2019, nearly two-thirds of marketers are increasing their influencer marketing budgets. However, as the space becomes more crowded, audiences risk experiencing influencer fatigue. For brands looking to rise above the clutter, a new kind of mindfulness will be required when designing and launching influencer campaigns.

Instagram Influencer Households Tout The Value And Virtues Of Headspace’s Family Plan

A growing interest in self-care and wellness has made practices such as meditation more popular and palatable. With the advent of smartphones, companies like Headspace have met this enthusiasm with a delivery system that’s both convenient for the consumer and effective for its company mission.

headspace marketing

While Headspace is free to download from the Apple App Store or Google Play, the company also offers paid subscription services with added features. For their recent campaign with lifestyle influencers, Headspace marketing focused on the company’s new family plan.Read More>>

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12 COACHELLA 2019 BRAND ACTIVATIONS YOU CAN’T MISS

12 COACHELLA 2019 BRAND ACTIVATIONS YOU CAN’T MISS

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

The Best Coachella 2019 Brand Activations & Influencer Partnerships

After weekend one of Coachella 2019 came to a close, the festival unsurprisingly proved to be a standout event for influencers, brands, and attendees. With performances by headliners, Childish Gambino, Tame Impala, and Ariana Grande, this year also showcased a historic set by BLACKPINK and an amusing performance by Billie Eilish. While festivalgoers may have remarked about the fest’s seemingly shrinking attendance, its stature within the festival community still dwarfs many other popular music events.

Last year, Coachella drew more than 119,000 attendees each day (700,000 attendees in total over both weekends). Though official numbers aren’t yet available, 2019 attendance will likely put up similar numbers.

coachella 2019 brand activations influencers astronaut

Apart from physical attendees, millions tuned in online to watch the event live. YouTube will continue its livestream coverage into the second weekend for the first time this year, acting as the event’s exclusive livestream partner for the ninth year in a row.

Brand activations drew the attention of thousands in-person, but they reached into the millions online. Marketers love Coachella—here, we’ll break down the top influencer sponsorships and brand activations executed at Coachella 2019 during week one.Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Social Media Influencers, Sponsored Content With Influencers

5 TOP BRANDS LAUNCHING MICRO-INFLUENCER CAMPAIGNS

5 TOP BRANDS LAUNCHING MICRO-INFLUENCER CAMPAIGNS

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Why Brands Should Develop An Instagram Micro-Influencer Strategy

Instagram Micro-Influencer Campaigns

By 2020, spending on Instagram influencers is projected to reach $2.3 billion. Brands of all types are supplementing traditional advertising with Instagram influencer marketing to acquire customers online.

micro influencer campaigns

As influencer marketing industry has swelled to $5-10 billion, two primary terms have emerged to distinguish influencer tiers: micro-influencer and macro-influencer. Micro-influencers are social media users, typically on Instagram, who have 10,000 to 50,000 followers. Macro-influencers are those with between 500,000 and 1 million followers.Read More>>

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Case Study: Memeathon Features TikTok Celebrities

Case Study: Memeathon Features TikTok Celebrities

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

TikTok Influencer Marketing Case Study: TikTok Celebrities Walk The Red Carpet In Memeathon

Rising social network, TikTok, has been on a growth-charged path lately. With 660 million app downloads worldwide and 500 million monthly active users, the platform has quickly become the digital world’s hot spot for short-form, music-centric videos.

tiktok celebrities

Successfully cultivating a community of TikTok creators, online personalities from other prominent networks—such as Instagram and YouTube—have started to join TikTok’s ranks. Celebrities like Jimmy Fallon have also become a part of the influx, connecting with TikTok’s audience through the app’s unique format and popular user challenges.Read More>>

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Top 5 Influencer Marketing Fails: When Influencer Marketing Goes Wrong

Top 5 Influencer Marketing Fails: When Influencer Marketing Goes Wrong

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Influencer Fails: Learning From Influencer Marketing Gone Wrong

Despite flourishing as one of the hottest industries in the digital marketing space, Influencer marketing is still a relative newcomer in terms of practices and strategy. As platforms, brands, creators, and even governing bodies attempt to define this new landscape, mistakes are bound to occur.

After apparent teething issues which have yet to be fully solved, the FTC has been spending its efforts revising and evolving its guidelines to accommodate modern advertising on digital platforms. This is primarily in response to campaigns deemed to be sailing close to the wind with regard to ethical advertising standards.

Unfortunately for brands and influencers, this won’t always save them from committing poor decisions and influencer marketing fails in this as-yet unrealized world. Lack of judgment has been prevalent with influencers, some seemingly doing their best to torpedo their online careers, but brands must be careful too in order to avoid common pitfalls and legal issues.

Whether it’s a brand lawsuit or an influencer scandal, it seems like one controversy or another is right around the corner in this industry. Knowing the do’s and don’ts of an influencer marketing campaign; using a robust strategy for your brand; understanding a rapidly evolving environment—these are vital to keeping your campaign from derailing.

We’re going to examine some of the biggest influencer marketing fails the industry has had the misfortune of witnessing, as well as how they could have been avoided. These instances will likely serve as reminders that influencer marketing can be a volatile field.Read More>>

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30 Top Gaming Influencers To Follow In 2019

30 Top Gaming Influencers To Follow In 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

30 Top Gamers Have More Than 340M Subscribers Across Major Gaming Platforms

By 2021, the global gaming market is expected to exceed $180 billion in revenue—a 30.6% increase from $137.9 billion in 2018. In the last few years, gaming has grown more significant on existing platforms like YouTube and Facebook, but it has also spurred the creation of dedicated livestream gaming platforms, like Twitch and Caffeine.tv.

Even staying up-to-date on gaming terms has proven crucial to understanding the industry’s growing value. As a result, the gaming community has evolved to include a wide variety of gaming influencers in different gaming niches.

From the top female YouTube gamers and the overall top gaming YouTubers, to the top female Twitch streamers and most followed Twitch influencers, online gamers have established an impressive cross-platform presence. As these gaming platforms duke it out, most gamers are maximizing their presence across multiple gaming platforms.

As the gaming industry landscape diversifies more, brands interested in partnering with the leading gaming influencers need to keep up with the changing tides. To help, we’ve collected a list of the 30 top gaming influencers in 2019 (nine of which are females) who reach more than 340 million subscribers on their top gaming channels:

  1. PewDiePie
  2. VanossGaming
  3. Markiplier
  4. Ninja
  5. Jacksepticeye
  6. DanTDM
  7. KSI
  8. SSSniperWolf
  9. W2S
  10. Syndicate
  11. TFue
  12. IHasCupquake
  13. Shroud
  14. tsm_myth
  15. Gaming With Jen
  16. LDShadowLady
  17. Aphmau
  18. Summit1g
  19. Tim The Tat Man
  20. Dakotaz
  21. Riot Games
  22. Pokimane
  23. DrDisrespect
  24. DrLupo
  25. Little Kelly Minecraft
  26. Nightblue3
  27. ImaQTpie
  28. LIRIK
  29. StacyPlays
  30. KittyPlays

Read More>>

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Case Study: Hilton Marketing Strategy Globe-Trots To 7 Urban Wonders With 7 Travel Influencers

Case Study: Hilton Marketing Strategy Globe-Trots To 7 Urban Wonders With 7 Travel Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: Hilton Journeys With Travel Influencers On Wondrous, Wanderlust Campaign

In today’s strategically curated social media landscape, hotels and resorts have become popular settings for users to showcase their outings and adventures. Creating increased awareness around destinations and amenities alike, hospitality brands have also been investing in influencer marketing as a means to woo more followers and customers.

While hotel brands have reaped many likes and comments from travel influencers bringing the world to their followers, fake and disingenuous influencers have also begun to take advantage of hotels and restaurants looking for exposure. In this way, today’s brands are learning that influencer marketing isn’t a plug-and-play practice but, rather, requires research, planning, and thorough implementation.

hilton marketing strategy

Recognized for its social media and influencer campaigns, Hilton’s marketing strategy has enabled its family of brands to succeed within a competitive space. With 267,000 followers, the company’s flagship brand, Hilton Hotels & Resorts has one of the most popular Instagram accounts within the hospitality industry.Read More>>

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