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Why Facebook Live Is Perfect For Marketers At CES 2017
Among the most anticipated annual events in the technology industry, the Consumer Electronic Show (CES) is where both top and emerging tech brands come together to showcase the newest, most groundbreaking products and services. In the past, audiences unable to fly to Las Vegas to attend the Show were subjected to secondhand news, either from videos posted after a product release or from articles relaying information.
However, this year, audiences can look forward to enjoying tech releases in real-time using live streaming. With several social platforms enabling users to live stream, CES can now be fully experienced on social media. We go over the different ways that brands, publishers, and influencers are using live streaming to showcase their CES experience, specifically on Facebook Live.
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