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  Branded Content With Influencers

See how brands partner with top social media influencers to create the best branded content examples. Branded content from Instagrammers, YouTubers, bloggers, Snapchatters, Viners, and more.

What Is Content Marketing? Definition, Comparison, & Examples

What Is Content Marketing? Definition, Comparison, & Examples

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Content Marketing: What Is It, Why It's Important, & Best Examples

The phrase “content marketing” gets thrown around a lot, typically without much in the way of context or explanation as to what, exactly, it means. It sounds relatively straightforward — after all, content is, in some form or another, the driving force behind the majority of marketing efforts. But understanding what constitutes content marketing, what sets it apart, and how it overlaps with other types of marketing is vital to using it effectively.

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Social Bluebook Review: Rate Insight Tool

Social Bluebook Review: Rate Insight Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Social Bluebook Review: Valuation & Rate Tool

In an industry that runs on rates based on difficult to quantify factors like reach and engagement and (sometimes) contracts, knowing one’s worth is paramount. When influencers under- or overestimate their worth when it comes to sponsorships and brand partnerships on social channels, it makes finding common ground that benefits both creators and brands more difficult. Social Bluebook seeks to demystify the value of specific social media channels and followings.

Calculating valuations for social platforms and influencers based on the viewership, demographics, reach, and engagement, Social Bluebook looks to lessen or eliminate the divide between what creators are worth and what they’re paid by advertisers. How valuable is a service like Social Bluebook? Where are its strengths, weaknesses, and limitations? And what should brands and creators know about using it?

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Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Snapchat’s New Ads, Instagram’s Stories Ads, YouTube’s Content Creation Hopes, & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, Google's YouTube Labs, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Brands Need To Know About Facebook’s Branded Content Tool

What Brands Need To Know About Facebook’s Branded Content Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook’s Branded Content Tool Is A Must-Use For Brands

Branded content utilizes content as a way to promote or advertise for a brand. Branded content can represent a variety of marketing materials ranging from white papers, online YouTube videos, blog posts, and Instagram photos. Today, branded content is everywhere. The rise of social media and influencer marketing has made it impossible for brands to avoid branded content. Moreover, the recent FTC crackdown on branded content has revealed many related consumer issues such as transparency.

Increased attention to branded content has led brands and advertising platforms, especially social media websites, to be more cognizant of ethical consumer advertising practices, especially in influencer marketing. Specifically, brands and their partners need to include proper disclosure techniques. Facebook, in particular, has revamped its website and advertising tools for brands and their partners to give marketers a tool for their branded content.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

CES 2017’s Top Trends, Influencers, & Products

CES 2017’s Top Trends, Influencers, & Products

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

CES 2017: The Biggest Trends, Influencers, & Products

The Consumer Electronics Show (CES) is among the most anticipated annual events in the tech industry. Nearly 200,000 attendees descended on Las Vegas to see the upcoming products that will become available to consumers over the course of a four-day show. Thousands of brands from over the world showcased their newest, shiniest products and launched intricate marketing campaigns to stand out to the average consumer.

This year, brands at CES 2017 launched highly viewed and shared content on social media using major social media tech influencers. We go over the major product trends in CES 2017, notable products presented, and effective branded influencer campaigns that made the event available to all consumers around the world.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Why Publishers, Brands, & Influencers Are Using Facebook Live At CES 2017

Why Publishers, Brands, & Influencers Are Using Facebook Live At CES 2017

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Facebook Live Is Perfect For Marketers At CES 2017

Among the most anticipated annual events in the technology industry, the Consumer Electronic Show (CES) is where both top and emerging tech brands come together to showcase the newest, most groundbreaking products and services. In the past, audiences unable to fly to Las Vegas to attend the Show were subjected to secondhand news, either from videos posted after a product release or from articles relaying information.

However, this year, audiences can look forward to enjoying tech releases in real-time using live streaming. With several social platforms enabling users to live stream, CES can now be fully experienced on social media. We go over the different ways that brands, publishers, and influencers are using live streaming to showcase their CES experience, specifically on Facebook Live.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing News: Instagram Hits 600M Users, Facebook Creates Original Content, & More

Influencer Marketing News Instagram Reaches 600 Million Users

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Instagram Has 600 Million Users, Facebook Plans Original Content, Sony Wins With YouTubers, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into social platform live streaming capabilities, Sony’s influencer marketing campaign, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Influencer Marketing News: Twitter Lays Off 10% Of Its Employees, Kills Vine Too

Influencer Marketing News Weekly Roundup Twitter Kills Vine

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

Influencer Marketing News Weekly Roundup: R.I.P. Vine, Facebook's Branded Content, Instagram's Live Video

This week on the Mediakix blog, we showed you the 10 statistics showing the decline of TV advertising, shared the secret behind ASMR, and reminisced on Vine’s contribution to online content.

Today’s Friday roundup of influencer marketing news will dive into Facebook’s new branded content label, Google and Disney’s trouble with the FTC, Instagram's (yet another) new feature to rival Snapchat, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Our Friday News Roundup: Google Buys Influencer Marketing Platform

Influencer Marketing News Weekly Roundup

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

Influencer Marketing News Roundup: Google Buys Its First Influencer Platform, Chipotle's New Snapchat Show, & More

This week on the Mediakix blog, we showed you the top 20 Facebook stars and creators in an infographic, shared how lad culture publisher Unilad partnered with MMA to live stream fights on Facebook Live, and broke down the significance of Google buying influencer marketing platform Famebit.

In anticipation of its release, we also shared how popular drone maker DJI is marketing the release of its pocket-sized Mavic Pro with top YouTubers. Previously we published a comparison infographic on DJI Mavic Pro's biggest direct competitor (to be released just a few days later), GoPro's Karma.  

Today’s Friday roundup of influencer marketing news will dive into how fast food giants are charting new ways to reach Gen Z and millennials via influencer marketing, Snap Inc.’s biggest moves, and more:

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Google Acquires FameBit, Influencer Marketing Platform For Branded YouTube Videos

Google Acquires FameBit Influencer Marketing Platform YouTube Creators

For the latest stats, trends, and authoritative marketing news on top YouTubers, Instagrammers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

Google Purchases Influencer Marketing Platform FameBit To Better Connect Creators & Advertisers

On October 11, 2016, Google acquired FameBit for an undisclosed amount (rumored to be $15M). FameBit, an influencer marketing platform, previously raised an undisclosed seed round in September 2013 and subsequently $1.5M in another seed round summer of 2014 from Third Wave Digital (and its founder Allen DeBovoise), Silicon Valley venture capital firm and startup accelerator 500 Startups, and Science (also an investor in Dollar Shave Club and DogVacay), among others.

Google's FameBit purchase is a significant event for the influencer marketing industry—the tech giant's acquisition of its first influencer marketing outfit not only marks the industry's immense growth and popularity, but also influencer marketing's viability as a core strategy and channel for advertisers, social media apps and networks, and its ecosystem of millions of social media influencers, fans, and followers—all things Google is keen to be a part of.

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