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The 5 Types Of Digital Influencers You Need To Know

Types of Social Media and Digital Influencers

For the latest news and trends on top digital influencers including YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

5 Types Of Digital Influencers Changing How Brands Market Today

In a recent WSJ article, Donna Lagani SVP and CRO of Cosmopolitan (part of Hearst) relates how every CMO is concerned with influencer marketing and creating content alongside social and digital influencers. With rising rates of ad blocking, rising rates of social media app use, and declining rates of TV viewership, brands, and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy.

To learn more about digital influencers, who they are, and which types brands need to know, check out our explainer post here:

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in blog, Bloggers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Best Instagram Campaigns – Brand Sponsored Posts

Best Instagram Campaigns Brand Sponsored Posts Logan Paul Dunkin Donuts

For the next installment of our Best Instagram Campaigns Series plus the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The Best Instagram Campaigns - Brand Sponsored Posts From Top Viners, Bloggers & YouTubers

Although Instagram recently opened their Sponsored Ad platform for all businesses "big and small," many of Instagram's prime demographics and market have already voiced their disdain for the platform's native ad increase. In a recent market research study, VentureBeat found that more than 50% of Instagram users hate seeing more Sponsored ads.

For the first installment of our Best Instagram Campaigns Series, we take a look at some of the most recognizable brands opting to sponsor Instagram posts with top digital creators, YouTubers, bloggers, or Viners on Instagram in place or in addition to Instagram's Sponsored Ads. While there are many brands marketing with creators on Instagram, the following curated examples represent the best Instagram campaigns for standout, creative brand integrations with adjoining social engagement (see our post here for why social media engagement matters for sponsored content).

See which brands and creators collaborated for this week's best Instagram campaigns - brand sponsored posts:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

How Social Media Influencers Are Driving Ecommerce For Retail Marketing

Retail Marketing With Social Media Influencers Driving Ecommerce Sales

See popular YouTuber Casey Neistat's video for J.Crew below plus many other brand-influencer campaign examples below. For the latest authoritative marketing news, trends, and stats on social media stars, subscribe to our industry digest newsletter today!

5 Ways Social Media Stars Are Driving Ecommerce For Retail Marketing

In a recent 2015 study analyzing how the biggest brands advertise with influential bloggers, five out of the top ten brands included traditional, "brick and mortar" retailers (Nordstrom, Target, Old Navy, Express). Amidst much newer startups and solely ecommerce businesses (e.g. Blue Apron, NatureBox, and ShopStyle), the study brings to light how traditional retailers are driving ecommerce sales by partnering with popular social media stars to reach vast audiences who already shop and browse online.

Fortune's recent market study with eMarketer identifies the largest brick and mortar retailers competing with ecommerce leader, Amazon. As Amazon's direct and closest competitors, several of these traditional retailers included in Fortune's study (including Nordstrom and Target in top ten blog advertisers) are engaging with top bloggers, Instagrammers, Snapchatters, and YouTubers to drive conversions online for retail marketing.

As an emerging and high ROI channel for retail marketing, many traditional brick and mortar retailers (e.g. Lord & Taylor, Dick's Sporting Goods) are partnering with top digital influencers for longer-term collaborations oftentimes resulting in completely sold-out items. See how these brands are working with popular social media stars to effectively drive ecommerce for their retail marketing campaigns here:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Monetization, Social Media Influencers, Sponsored Content With Influencers

Why Instagrammers Are The New Bloggers

Why Instagrammers Are The New Bloggers Love Taza Naomi Instagram

Instagrammers Are Now "Blogging" On Instagram

In New York Magazine's recent post "Why Instagram Captions Are The New Blogging," author Kyle Chayka illustrates how even the most unlikely characters and personas (e.g. The Rock) are apt to post "lengthy" in-depth captions and stories on Instagram. Instagram, which began in 2010 as a simple photo-sharing app, now has over 400 million active users and with its 2,200 character limit for each photo, many Instagrammers are beginning to share lengthier captions in a similar fashion to personal blog sites.

If a picture is worth a thousand words, Instagram with its ample caption limit effectively allows for both and with its massive adoption rate among many key demographics, Instagramming may just be the new form of blogging for today's social influencers to authentically share both words and pictures.

Read our post to see examples and why Instagrammers are today's new bloggers:

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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Top Fashion Bloggers On Snapchat To Follow

Fashion Bloggers Influencers On Snapchat To Follow

image via Sea of Shoes

Subscribe to our industry digest for the latest news and trends on top bloggers, YouTubers, Instagrammers, and Snapchatters!

The 9 Best Fashion Bloggers On Snapchat To Follow

From front row seats at marquee fashion events to headlining and speaking at business industry events, top fashion bloggers are the tastemakers that revolutionize and set the trend for brands and consumers, alike. With over 100 million daily active users and 4 billion daily video views, Snapchat is the latest social media platform consumed by a user base that's largely (71%) below 34 years old. Similar to growing their audiences on newer media platforms including YouTube, Instagram, and previously Facebook, many top fashion bloggers are doing the same on Snapchat.

Many fashion brands including Burberry and Rebecca Minkoff are now debuting complete fashion collections first on Snapchat and partnering with high-reach fashion bloggers to share the latest items, feature a Snapchat takeover, or drive targeted traffic/awareness to sales or dedicated landing pages for Snapchat marketing campaigns.

Check out these top fashion bloggers on Snapchat and get a glimpse of what they post about on their channel. Here are the 9 top fashion bloggers on Snapchat:

Best Fashion Bloggers On Snapchat To Follow Chriselle Lim

Chriselle Lim (chrisellelim), of The Chriselle Factor, is a Los Angeles-based fashion blogger. Her Snapchat provides a glimpse into her personal and professional life, often focusing on her family and life as a top fashion blogger. She frequently features her daughter and behind-the-scenes snaps. Lim also uses Snapchat to promote her brand collaborations, such as Estee Lauder and Dior.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Do Brands Prefer Digital Influencers Over Celebrities?

Digital Influencers Preferred By Brands Over Celebrities

images via FunForLouis

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Brands Prefer Digital Influencers Over Celebrities

Celebrities have long been a prominent part of the marketing landscape. For decades, brands have tried their best to get the world’s most recognizable stars to be a part of their campaigns, many allocating millions upon millions of dollars to securing the right celebrity endorsement. As social media marketing channels and platforms amassed substantially large user bases (YouTube has over a billion users, Instagram recently broke 400 million monthly active users), brands began looking to digital influencers or social media stars to produce unprecedented levels of social engagement for targeted advertising campaigns online.

In conjunction with Entertainment Weekly's 25th anniversary, the publication celebrated with their EW Fest, which featured a dedicated panel of digital influencers who are changing the face of the Internet. The takeaway? The entire concept of "celebrity" is changing. As EW Fest panelist and Vine star Marcus Johns puts it, “social media has leveled the playing field. There’s this element of ‘Hey, I can be that too.’” Similarly, top entertainment and business publications (including Variety's "Digital Stars Popularity Grows Versus Mainstream Celebrity" and Forbes) have been profiling the massive growth and influence of digital influences over celebrities and, many traditional Hollywood agencies are now securing top digital creators as a mainstay of their talent roster.

Smart marketing managers are taking note of this industry-wide shift. When it comes to campaign strategy and performance, it's difficult to compete with the digital influencers of today in terms of channel reach and audience engagement. Here are a few reasons why brandsprefer working with digital influencers and social media stars over high-profile celebrities:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Millennial Marketing: Time Inc. Buys Lifestyle Blog HelloGiggles

Millennial Marketing Time Buys Zooey Deschanel Blog HelloGiggles

images via Cosmopolitan

Time Buys Lifestyle Blog HelloGiggles To Leverage Millennial Marketing

Last week, Time Inc. announced that they have acquired HelloGiggles, a web-only lifestyle blog and community for young women. Why? Because since its founding in 2011 by adorkable and influential “it” girl, Zooey Deschanel, the website exploded in popularity though its clever use of social media and digital influencer star power. In the time between then and now, the website has developed a active and devoted readership. Its success is profiled in Forbes’ 2011 article, “How Great Word of Mouth Went Above and Beyond for HelloGiggles.”

Time Inc. is undoubtedly an established and powerful organization, and HelloGiggles is certain to benefit from the established resources that the company offers. It’s not a one way street, though. By absorbing a young, tech-savvy organization like HelloGiggles, Time stands to draw in a whole range of advertisers who never would have purchased space in one of its print publications. Time will also bring on a slew of new, social-media-conscious employees. The purchase signifies Time’s embrace of fresh, new media and a desire to appeal to younger crowds. As AdExchanger puts it, Time Inc. "expects HelloGiggles to help infuse its other brands with knowledge about how to thrive in a digital world."

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Who Sponsors Blogs? The Biggest Brands Advertising with Bloggers

Blog Advertising The Biggest Brands Advertising With Lifestyle Bloggers

Who Are The Biggest Brands Advertising With Bloggers In 2015?

As brands search for marketing platforms and social networks to effectively target consumers, many of today's top advertisers are marketing and driving purchases with influential lifestyle bloggers in order to reach and engage massive online audiences. Blog sponsorships and influencer marketing are becoming an increasingly larger part of each brand's digital advertising strategy and an integral facet of how they market to millennial consumers through social media.

We analyzed all sponsored content from January - June of 2015 from the top 100 lifestyle blogs. Collectively, the blogs selected here represent an audience of over 10 million readers. Over 409 million people view blogs each month on WordPress alone. In addition to identifying the top brands who advertised, the study also assessed primary/secondary advertiser categories and the most common types of blog sponsored content.

Top blog sponsors include several retail giants (Nordstrom, Target, Old Navy) in addition to new food subscription services, Blue Apron and NatureBox. Top primary advertiser categories feature Fashion (28.4%), Food (9.3%), and Home (8.9%). Secondary advertiser categories include E-commerce (30.5%), Retailer (29.8%), and Subscription (15.6%).

For an in-depth look at influencer marketing campaigns with top bloggers including social metric measurement, check out our case studies here or subscribe to our industry digest for the latest news and trends in the social influencer space.

To enlarge, click on the following infographic "Blog Advertising - The Biggest Brands Advertising With Lifestyle Bloggers" and please feel free to share: embed code below!

Blog Advertising Top 10 Brands Working With Bloggers

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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing News, Monetization, Native Advertising With Influencers, Social Media Influencers

Influencer Marketing News, Stats & Trends Week 10-12-2015

Influencer Marketing News Forbes YouTuber List

image via Forbes' YouTube channel

GoPro, Facebook's YouTube Killer, Forbes' YouTuber List

This week's influencer marketing news, stats, and trends roundup features several industry firsts across the YouTube, Instagram, Facebook, and publishing landscape.

  • GoPro launches $5M annual awards program for content creators including weekly cash awards Of $5K (for best photos, raw clips, video edits). SVP of Entertainment, Zander Lurie, keen on “sharing revenue with our user;” believes this initiative will help launch careers (cites top YouTuber successes of PewDiePie and Jenna Marbles in Adweek feature)  
  • Facebook to launch its own YouTube (Re/code)
  • Forbes publishes its first YouTuber list charting their earnings. Follows in the footstep of other traditional and mainstream publications (see Variety's second annual Digital Stars vs. Celebrities ranking) giving increasingly more dedicated coverage on the YouTuber phenomenon spearheading online video views.
  • Google To Advertisers: Spend 26% of your TV budget on us if you want to reach 15-34-year-olds (Business Insider). Announced at Brandcast (YouTube’s annual advertising event in London), this statement by Google's UK managing director, Eileen Naughton, follows Google’s Q2 statement “YouTube now reaches more 18 to 49-year-olds than any single US cable network.”
  • New Report From Millward Brown: Teens & Adults Watching Equal Amounts of Online Video vs. TV (16-45-year-olds)
  • Continuing the Hollywood digital talent arms race: UTA signs both makeup YouTuber Kandee Johnson, and Annoying Orange creator, Dane Boedigheimer. Last month WME signed Caspar Lee, Elise Strachan, and Casey Neistat (Tubefilter)
  • Just in time for the holiday rush, Reuters profiles how the phenomenon of YouTube unboxing is driving gift lists.
  • LG Electronics Australia gives phones to 30 Instagrammers in targeted effort to drive brand engagement (CMO)
  • No longer just the platform for fashion & beauty brands, mobile gaming companies are now starting to run ads on Instagram (WSJ)
  • 75% of marketers are using influencer marketing (Adweek)
  • Launched October 5 to promote Shoppable Video Ads, "Awesome Stuff Week" YouTube's new channel featuring top YouTubers reviewing products elicits over 3.4 million views to date

videos from GoPro, Facebook, and Forbes below the fold: 

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

How To Use Instagram For Marketing

How To Use Instagram For Marketing Tips Barefoot Blonde Pink Peonies

3 Best Tips On How To Use Instagram For Marketing

Once considered a niche social media network, Instagram has shattered both user and brand expectations over the course of the past five years. According to AdWeek, Instagram and its parent, Facebook, are likely to control up to 65% of the social media budgets of most brands in 2016, which equates to approximately $16.3 billion. The real surprise here, though, is that it’s not Facebook that’s driving these numbers up -- it's Instagram. Engagement on the platform continues to be a major part of Instagram's appeal when compared to marketing on other social platforms. When stacked up against Facebook, Twitter, Pinterest, Google+, and LinkedIn, Instagram continues to be the clear industry leader (see 2015 Forrester research here). 

Learning how to use Instagram for marketing is an essential part of building a brand and driving profitable engagement, awareness, and affinity in the digital age. Here are three top tips to get you started:

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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers

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