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Influencer Spotlight: Jessica Ricks ‘Hapa Time,’ Top Social Media Influencer

Hapatime Interview Jessica Ricks Fashion Blogger Instagrammer

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Spotlight Interview With Jessica Ricks, Top Fashion Blogger & Instagram Influencer

With nearly 600,000 followers on Instagram on her channel hapatime and one of the industry's top fashion blogs hapatime.com, Jessica Ricks is a social media force to be reckoned with. Hailing from the Bay Area of California, Jessica always had an inclination for aesthetics, explaining that she wanted to be an interior designer or a book illustrator when she was young. Jessica discovered her affinity for fashion blogging in 2011 with Chictopia, and has since expanded her work into beauty and travel.

Jessica has been sponsored by well-known brands including Nordstrom, Macy’s, Forever 21, Asos, Express, and more. Check out our exclusive interview with Jessica as she shares the ins-and-outs of fashion blogging, social media, and where her career path is headed.

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4 Addicting Mobile Apps Developed By Social Media Stars

Social Media Stars Launching Mobile Apps

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Why The Biggest Social Media Stars Are Launching Their Own Mobile Apps

We live in The Era Of The App. Today, mobile applications, or "apps," have changed the way we do almost everything, from communicating to sharing our photos with friends to dating. To capitalize on this cultural and technological trend, some of the world's top social media stars aren't just creating engaging content for apps like Snapchat, Instagram, and Vine, they're actually developing their own mobile products for social media followers to buy, download, use, and share with others.

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The Different Types Of Social Media Influencers

Social Media Influencers Examples Campaigns Lists Guide

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Everything You Need To Know About Social Media Influencers

Social media platforms now claim 2.2 billion users globally—that's nearly one-third of the earth's total population (Statista).  As the prevalence of social media grows and the effectiveness of traditional advertising methods (i.e. television, print, radio) erodes, brands are now discovering that collaborating with top social media influencers (also called "digital influencers" or "digital stars") is the best way to reach massive social audiences and "influence" the purchasing decisions of millions.

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7 Top Tips For Working With Blog Influencers

Blog Influencers Brand Marketing Tips Guide

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Working With Blog Influencers: What Brands Should Know

One of the most effective ways brands can reach large, engaged audiences is by partnering with blog influencers to create sponsored posts. After working with hundreds of bloggers across every genre and advertising category, we've identified seven important pieces of advice that every marketer must follow when working with blog influencers.
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What Marketers Must Know About Sponsored Posts On Social

Advertising With Sponsored Posts Social Media Marketing

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Advertising With Sponsored Posts: What Marketers Need To Know

Social media provides brands with a unique opportunity to reach millions of consumers who spend hours each day watching YouTube videos, scrolling through Instagram photos, and reading blog posts. As social media audiences are confronted with an increasing amount of content—on YouTube alone, over 500 hours of video content is uploaded every minute—collaborating with social media influencers to create sponsored posts, YouTube videos, and/or Snapchat Stories is now one of the most effective ways for companies to capture the attention of engaged users (ReelSEO).

For brands, knowing the salient differences between sponsored posts on different platforms and the guidelines marketers must follow can ensure that campaigns accomplish their goals and keep the sponsoring company in good standing with both consumers and consumer protection agencies.

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Travel Vloggers Partner With PayPal For #PoleToPole Campaign

Instagram Case Study PayPal Travel Vloggers Influencers Marketing

PayPal recently concluded their latest marketing campaign: a worldwide trot featuring YouTuber Steve Booker and a cast of adjoining travel vloggers. The campaign chronicles the travels of Booker and company "Pole To Pole" as he attempts to complete the entire journey without spending any cash. Increasingly more travel, adventure (see GoPro's latest creator grant program), tourism, and hospitality brands are seeking out top travel vloggers to execute advertising campaigns featuring the kind of aspirational lifestyle content that travels well across multiple social media platforms.   

Instagram Case Study: PayPal Partners With Travel Vloggers For Epic #PoleToPole Campaign

This case study is part of our ongoing Case Study Series. See video and select campaign examples below.

Goals
  • Primary Objective - build and drive brand awareness for PayPal's versatility by partnering with well-followed, popular, and digitally-savvy travel vloggers to reach targeted audiences and users
  • Secondary Objective(s) - produce sponsored content alongside top content creators in order to galvanize new adopters from their audiences across multiple social channels
Approach
  • Identify and partner with top travel vloggers throughout all segments of the #PoleToPole globe trot
  • Authentically showcase vlogger's use of PayPal integrated throughout key events traditionally involving cash
  • Cross-promote content throughout multiple social channels including YouTube, Instagram, Twitter, Facebook, and travel blog sites

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Why Fashion Blogging May Be Dying A Slow, Inevitable Death

Is Fashion Blogging Dead Top Bloggers

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Is Fashion Blogging Dead?

The rise of new technology heralded a major shift in the way people consume content. As articles that were once read in magazines began to appear on websites and blogs, an increasing number of top fashion bloggers were introduced to the new online space and granted autonomy to share their personal opinions with highly engaged audiences. Now, a second digital trend shift is taking place, one which finds audiences switching from laptops to mobile devices (i.e. smartphones & tablets) and eschewing traditional publishing outlets for apps and social media platforms.

Because these mobile audiences now consume content in an entirely different way, the fashion blogging ecosphere is changing as well. While some claim that the fashion blogging bubble has burst and warn about the end of the fashion blogging era, the answer to the question “Is Fashion Blogging Dead?” may not be so straightforward.Read More>>

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Mother’s Day Edition: The Best Mom Bloggers, Instagrammers, & YouTubers

Mother’s Day Edition: The Best Mom Bloggers, Instagrammers, & YouTubers

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Celebrating The Best Mommy Bloggers, Instagrammers, & YouTube Channels

Mothers are powerful figures, both as the matriarchs of our families and as engaging bloggers and top social media influencers who use their platforms (traditional blogs, Instagram accounts, YouTube channels, or a combination of platforms, networks, and apps) to give advice to and influence the decisions of millions of other family-oriented social media users. Because mothers tend to make the majority of household purchasing decisions—in 2015, eMarketer reported that moms make around 80% of purchasing decisions, accounting for $3.1 trillion in spending—collaborating with the best mommy bloggers and family-focused social media influencers provides the best way for brands to reach this 85-million-strong consumer demographic (Pew Research).

To explore the influential power of blogs and social media accounts dedicated to motherhood and recognize the most important women in our lives, we've compiled a list of just a few of our favorite mommy bloggers, Instagram parents, and family-focused YouTubers. Happy Mother's Day, everyone!

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The Best Travel & Adventure Instagram Channels

The Best Travel & Adventure Instagram Channels

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Best Travel Instagram Accounts To Follow

It's no secret that travel-focused content creators are some of the most popular accounts on the Facebook-owned photo-sharing app Instagram, with the best travel Instagram accounts attracting millions of followers who regularly see and socially engage (via likes, comments, and shares) with their favorite Instagrammers' aspirations content and/or breathtaking travel photos. As Instagram continues to grow—the platform now has over 400 million active users who share more than 80 million photos and videos every day—national tourism boards, hotel resorts, and major travel and hospitality brands are increasingly marketing with digital influencers and top travel Instagram accounts to galvanize the so-called millennial generation (18- to 34-year-olds) who now look to social media platforms for inspiration and to make decisions regarding vacations and lifestyle experiences.Read More>>

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Travel Marketing With Digital Influencers: The Next Big Thing

Travel Marketing Digital Social Media InfluencersFor the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Travel Marketing & Digital Influencers: A Perfect Match

Popular adventure publication Outside Magazine recently published a piece entitled "The Big Business of Adventure on Instagram" wherein the article's author, Grayson Schaffer, describes the popularity of today's top Instagrammers or Instagram influencers (the names for Instagram's most-followed and/or most popular content creators) as "a seismic shift in the media world: the rise of individuals as brands unto themselves." Though Schaffer's article focuses primarily on the Instagram influencer revolution as it pertains to adventure sports, he hints at how the prevalence of digital influencers in mainstream culture is affecting travel marketing as a whole.

Because more and more consumers are taking social cues (including where and how to travel) from popular social media stars, travel brands—from airlines to national tourism departments to hospitality companies and major hotel chains—are revamping their marketing strategies and reallocating advertising budgets toward the development and implementation of influencer marketing partnerships and campaigns.Read More>>

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