X

  Bloggers

Case Study: Pet Influencers Cast As Dyson’s Instagram Influencers

Case Study: Pet Influencers Cast As Dyson’s Instagram Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: Dyson Branding Sniffs Out Pet Influencer Roster

While social media influencers have quickened their growth over the last few years, it may have escaped notice that humans aren’t the only beneficiaries of the booming market. Furry friends have been increasingly valuable commodities for marketers, with some pet influencers commanding thousands of dollars a post.

Brands far and wide, from Google to 20th Century Fox, have been partnering with pet influencers to take advantage of the undeniable influence of beloved pets. Universally loved and unlikely to cause trouble with unfiltered opinions, pet influencers present a unique opportunity for a diverse set of companies looking to resonate with audiences endeared by pets.

Dyson branding has used dog influencers in the past, predominantly featuring a playful tone that is typically a hallmark of these influencer campaigns. Pets make a natural fit for Dyson, a brand who features landing pages directly speaking to pet owners. Dyson markets its products as vacuums capable of heavy-duty chores, including the cleanup of the inevitable pet fur and other messes. As the Instagram user mark glides past 1 billion, Dyson is keen to target consumers (especially those with pets) to spread awareness and perhaps, some pet-induced humor.Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: Pottery Barn Adorns Blogger Homes For The Holidays

Case Study: Pottery Barn Adorns Blogger Homes For The Holidays

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: Pottery Barn Marketing Decks The Halls With Boughs Of Holiday Home Bloggers

The holiday season brings about a spike in consumer spending that many brands look to procure. According to the buying guide, WeAreTop10, Americans spend more than $1 trillion on gifts during the holidays, with purchases by Gen Xers averaging $782, and Millennial spending averaging $609.

With more than three-quarters taking place online, social media platforms have become effective gateways for consumers to be exposed to different products and services. Influential bloggers, who balance long-form content on proprietary websites with short-form posts on social platforms, have become go-to resources for shoppers seeking information and inspiration. Leading up to and during the holidays, bloggers can be powerful voices to connect engaged consumers with brands looking to promote their wares.

Related Post: Most Notable Influencer Marketing Campaigns Of 2018

Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How Instagram Influencers Are Changing The Wedding Industry

How Instagram Influencers Are Changing The Wedding Industry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

For Better Or For Worse, The Wedding Industry Is Under The Veil Of Wedding Instagram Influencers

Before you read this article, take a moment to open Instagram and search the term “wedding”. As you’ll soon discover, the tag #weddingphotography includes more than 17 million posts. Similarly, #weddingdress rings in just over 20 million, while the tag #wedding appears in nearly 128 million posts. While some of these posts come from soon-to-be brides and grooms, many of them are, in fact, the work of wedding Instagram influencers.

wedding instagram hashtag

Those tags represent only three out of hundreds. The pressure on soon-to-be-married couples to have an Insta-worthy wedding is sky-high, and that’s exactly what wedding Instagram influencers want. By subtly marketing stunning, awe-inspiring wedding photos, social media influencers effortlessly reel in loads of faithful followers. Dress sales and new trends inevitably follow. Whether or not we care to admit it, the wedding industry is inarguably under the sway of social media influencers.

Related Post: Influencer Marketing Industry Predicted To Reach $5-10 Billion By 2020
Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Top Creative Influencers With A Striking Design Aesthetic

Top Creative Influencers With A Striking Design Aesthetic

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Creative Instagram Influencers And Bloggers With Quality Photography And Design Aesthetics

Instagram is the world’s most dominant platform for influencer marketing—it’s estimated that the Instagram influencer marketing industry will reach $2 billion by 2019. The social media platform boasts over 1 billion users, making it a powerful beacon for consumer brands.

Instagram is home to an untold number of social media influencers who create content for every imaginable niche. It’s difficult—for both brands and creators—to stand out in this very crowded space. The trend-based nature of Instagram content can cast a generic “sameness” over your Instagram feed, to the point where it can be difficult to identify any distinguishing quality of a specific influencer.

The most creative Instagram influencers establish themselves as not just a tastemaker, but a distinct brand that expands beyond the individual. Extraordinarily creative influencers have cultivated a unique aesthetic to truly make their mark on Instagram.
Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

The Top 10 Pinterest Influencers Curating Content Online

The Top 10 Pinterest Influencers Curating Content Online

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

10 Pinterest Influencers Sparking Your Next DIY, Style, Or Home Improvement Project

Pinterest launched in 2010 and has since amassed 200M monthly active users. In the past year alone, the social media site has also reportedly grown 40%. Pinterest is a platform where users connect based on their interest in particular products and topics. Users create “boards” that pertain to a specific topic, like interior design, and curate images and products sourced from across the internet.

On YouTube, Instagram, and other social media sites certain users have amassed millions of followers, and Pinterest is no different. The top 10 Pinterest influencers today have followers in the multi-millions and have used their online success to partner with brands and start businesses.

Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

Marketer’s Guide: 11 Types Of Blogs That Can Help Businesses Reach New Customers

Marketer’s Guide: 11 Types Of Blogs That Can Help Businesses Reach New Customers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

11 Blog Types That Every Marketer Must Know

With over 440 million blogs in the world, keeping tabs on the globe's top writers and most interesting stories is nearly impossible. Covering every niche and industry, editorial-focused influencers offer a wealth of information that has helped to shape the internet and our everyday lives.

For businesses, identifying and partnering with the right blogs can generate brand exposure and create meaningful interactions with potential customers. In the following list, we’ll take a look at 11 popular blog categories to learn how they can help brands expand their online reach and impact.

Read More>>

in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

PopSugar Caught Reusing And Monetizing Influencers’ Photos

PopSugar Caught Reusing And Monetizing Influencers’ Photos

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

How PopSugar Became Entangled In Influencer Controversy

On April 17, 2018, news outlets among the likes of Racked, The Verge, and Fashionista broke a story centered around media and technology company PopSugar and Instagram influencers. Several fashion and lifestyle influencers have come forward and accused the celebrity and fashion-centric online news site of repurposing their Instagram content, without permission, to generate profits via affiliate links.

Founded in 2005, PopSugar is more than just a source of popular culture news. The media company also sells a quarterly subscription box, its own makeup line, and until last year owned the affiliate link service ShopStyle. According to its website, PopSugar’s global audience sits at 400 million, the brand reaches one-in-three millennial women and achieves 3.1 billion global monthly content views. This is all to say, the company has the potential to earn enormous sums of money using affiliate links.

In the following post, we’ll break down the fallout of the allegations against PopSugar and discuss the scandal’s implications for the influencer industry, particularly in regards to content ownership and copyright infringement. Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

Auto Brand Marketing Case Study: Maserati, Jeep & More Drive Success With Influencers

Auto Brand Marketing Case Study: Maserati, Jeep & More Drive Success With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Top Auto Brands Maserati, Jeep & More Execute Influencer Marketing Campaigns

Last year, U.S. auto industry sales dropped for the first time since the 2008 financial crisis. After years of strong performance, annual sales dipped by a small but still noticeable 1.8%.

To combat the ever challenging car market auto brands of all types are turning to influencer marketing to win and retain customers. Here we’ll examine how automakers among the likes of Maserati, Jeep, and Land Rover are adapting their marketing strategy for social and winning.Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Easter Marketing Campaign Case Study: How Whole Foods & ALDI Do Influencer Marketing

Few grocery stores are as drastically different than ALDI and Whole Foods. The former is known for its discount prices and the latter is practically synonymous with the terms “high-end” and “organic.” In the following case study, we’ll examine how both execute Easter influencer marketing campaigns to serve differing business goals.

The National Retail Federation projected that American Easter spending would amount to $18.2 billion in 2018, or $150 a person. Sustenance, whether chocolate bunnies or glazed ham, is a cornerstone of the holiday. Of the money Americans spend on Easter, the largest portion is dedicated to food, roughly $5.7 billion.

As such, the holiday presents an excellent advertising opportunity to food suppliers. Grocery stores are especially poised to benefit from Easter marketing because more than half of Americans (58%) prepare Easter dinner instead of eating out. Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

A Comprehensive Guide To Blogger Outreach Best Practices

A Comprehensive Guide To Blogger Outreach Best Practices

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Essential Blogger Outreach Best Practices, Tips & Guidelines Every Marketer Must Know

With the incredible rise of social networks over the past decade, it can sometimes be easy to forget about the other rich, social components of the internet. One of these important destinations is the tried and true blog.

There are over 440 million blogs in the world, covering a wide variety of interests and categories. On WordPress — one of the most popular blogging platforms on the internet — 409 million people view more than 21.5 billion pages each month. When considering these staggering numbers, it becomes apparent just how influential bloggers are on the web.

From fashion, to food, to travel and home improvement, blogs are a vital part of many internet users’ daily lives. In that way, these blogs can also play an important role for businesses trying to connect with new and existing customers online.

Before reaching a blog’s audience, however, a brand must first engage the blogger or bloggers and express interest in working together. In the post below, we’ll explore some of the best practices for reaching out to and generating relationships with bloggers.

Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Guides & How-To’s

1 2 3 4 5 6 12