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Top 10 Female Travel Instagram Accounts To Follow

Top 10 Female Travel Instagram Accounts To Follow

For the latest news and trends on top Instagrammers, bloggers, YouTubers, Facebook stars, & Snapchatters, subscribe to our industry digest newsletter!

The World's Best Female Travel Instagrammers, Bloggers & Accounts To Follow

Instagram recently hit 600 million users before the start of 2017—up 100 million just in the last 6 months (Instagram Blog). While Instagram's growth can in part be attributed to the roll out of "new" features (it's adapted over from rival Snapchat), its mainstream adoption and engagement is spurred on by top power users namely Instagram influencers, social media stars, and celebrities.

Instagram's popularity as one of the world's top social media platform for capturing and sharing photos/videos has helped many image-centric categories, interests, and accounts reach acclaim with millions. With its jaw-dropping scenescapes, wanderlust, and insider views, travel Instagrammers, bloggers, and accounts have become highly-sought after by audiences and brands alike.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Instagram Case Study: Maybelline’s Fashion Week Influencer Campaign

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing!

Instagram Case Study: How Maybelline Got Nearly 3.6 Million Likes During New York Fashion Week

Social media influencers have overthrown the beauty industry. Gone are the once-coveted celebrities and senior makeup artists. In are the social media stars with followings in the millions and content that spans for hours. Nonetheless, while there is an undeniable movement towards social media influencers as brand ambassadors and promoters, tension is still evident between the makeup industry’s traditions and the social media industry’s revolution (New York Times).

One brand in particular, Maybelline, has boldly thrust these two components together. Not only did Maybelline’s 2016 Fashion Week marketing campaigns capture audiences throughout social media, they also successfully encapsulated a seamless integration of influencers into a traditionally rigid and hierarchical industry. In our influencer marketing case study series, we go over Maybelline’s Instagram Fashion Week campaigns and break it down by brand goals, marketing approach, and results.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing News: TV On YouTube, Snapchat Dominates For Teens, More

Influencer Marketing News YouTube Carries TV Snapchat Teen Popularity

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

Influencer Marketing News Roundup: Snapchat Is A New Leader, YouTube's New TV Content, & More

This week on the Mediakix blog, we showed you how a beer brand partnered with a famous doctor on Instagram and how the Masterminds movie used social media stars for their marketing campaign. Additionally, we took a look at one of the dominant sports categories on social with the top 20 soccer stars to follow on Instagram (infographic), and interviewed top fashion bloggers and social media influencer, Jessica Ricks of Hapa Time.

Today’s Friday roundup of influencer marketing news will dive into YouTube’s new televised content, Snapchat’s burgeoning popularity, and more:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Spotlight: Jessica Ricks ‘Hapa Time,’ Top Social Media Influencer

Hapatime Interview Jessica Ricks Fashion Blogger Instagrammer

Subscribe to our industry digest for the latest news, interviews, and trends on top YouTubers, Instagrammers, Facebook creators, bloggers, & Snapchatters!

Spotlight Interview With Jessica Ricks, Top Fashion Blogger & Instagram Influencer

With nearly 600,000 followers on Instagram on her channel hapatime and one of the industry's top fashion blogs hapatime.com, Jessica Ricks is a social media force to be reckoned with. Hailing from the Bay Area of California, Jessica always had an inclination for aesthetics, explaining that she wanted to be an interior designer or a book illustrator when she was young. Jessica discovered her affinity for fashion blogging in 2011 with Chictopia, and has since expanded her work into beauty and travel.

Jessica has been sponsored by well-known brands including Nordstrom, Macy’s, Forever 21, Asos, Express, and more. Check out our exclusive interview with Jessica as she shares the ins-and-outs of fashion blogging, social media, and where her career path is headed.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers

4 Addicting Mobile Apps Developed By Social Media Stars

Social Media Stars Launching Mobile Apps

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Why The Biggest Social Media Stars Are Launching Their Own Mobile Apps

We live in The Era Of The App. Today, mobile applications, or "apps," have changed the way we do almost everything, from communicating to sharing our photos with friends to dating. To capitalize on this cultural and technological trend, some of the world's top social media stars aren't just creating engaging content for apps like Snapchat, Instagram, and Vine, they're actually developing their own mobile products for social media followers to buy, download, use, and share with others.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The Different Types Of Social Media Influencers

Social Media Influencers Examples Campaigns Lists Guide

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Everything You Need To Know About Social Media Influencers

Social media platforms now claim 2.2 billion users globally—that's nearly one-third of the earth's total population (Statista).  As the prevalence of social media grows and the effectiveness of traditional advertising methods (i.e. television, print, radio) erodes, brands are now discovering that collaborating with top social media influencers (also called "digital influencers" or "digital stars") is the best way to reach massive social audiences and "influence" the purchasing decisions of millions.

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in blog, Bloggers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

7 Top Tips For Working With Blog Influencers

Blog Influencers Brand Marketing Tips Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Working With Blog Influencers: What Brands Should Know

One of the most effective ways brands can reach large, engaged audiences is by partnering with blog influencers to create sponsored posts. After working with hundreds of bloggers across every genre and advertising category, we've identified seven important pieces of advice that every marketer must follow when working with blog influencers.
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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

What Marketers Must Know About Sponsored Posts On Social

Advertising With Sponsored Posts Social Media Marketing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Advertising With Sponsored Posts: What Marketers Need To Know

Social media provides brands with a unique opportunity to reach millions of consumers who spend hours each day watching YouTube videos, scrolling through Instagram photos, and reading blog posts. As social media audiences are confronted with an increasing amount of content—on YouTube alone, over 500 hours of video content is uploaded every minute—collaborating with social media influencers to create sponsored posts, YouTube videos, and/or Snapchat Stories is now one of the most effective ways for companies to capture the attention of engaged users (ReelSEO).

For brands, knowing the salient differences between sponsored posts on different platforms and the guidelines marketers must follow can ensure that campaigns accomplish their goals and keep the sponsoring company in good standing with both consumers and consumer protection agencies.

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in blog, Bloggers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Travel Vloggers Partner With PayPal For #PoleToPole Campaign

Instagram Case Study PayPal Travel Vloggers Influencers Marketing

PayPal recently concluded their latest marketing campaign: a worldwide trot featuring YouTuber Steve Booker and a cast of adjoining travel vloggers. The campaign chronicles the travels of Booker and company "Pole To Pole" as he attempts to complete the entire journey without spending any cash. Increasingly more travel, adventure (see GoPro's latest creator grant program), tourism, and hospitality brands are seeking out top travel vloggers to execute advertising campaigns featuring the kind of aspirational lifestyle content that travels well across multiple social media platforms.   

Instagram Case Study: PayPal Partners With Travel Vloggers For Epic #PoleToPole Campaign

This case study is part of our ongoing Case Study Series. See video and select campaign examples below.

Goals
  • Primary Objective - build and drive brand awareness for PayPal's versatility by partnering with well-followed, popular, and digitally-savvy travel vloggers to reach targeted audiences and users
  • Secondary Objective(s) - produce sponsored content alongside top content creators in order to galvanize new adopters from their audiences across multiple social channels
Approach
  • Identify and partner with top travel vloggers throughout all segments of the #PoleToPole globe trot
  • Authentically showcase vlogger's use of PayPal integrated throughout key events traditionally involving cash
  • Cross-promote content throughout multiple social channels including YouTube, Instagram, Twitter, Facebook, and travel blog sites

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Why Fashion Blogging May Be Dying A Slow, Inevitable Death

Is Fashion Blogging Dead Top Bloggers

For the latest news and trends on top bloggers, Instagrammers, YouTubers, & Snapchatters, subscribe to our industry digest newsletter!

Is Fashion Blogging Dead?

The rise of new technology heralded a major shift in the way people consume content. As articles that were once read in magazines began to appear on websites and blogs, an increasing number of top fashion bloggers were introduced to the new online space and granted autonomy to share their personal opinions with highly engaged audiences. Now, a second digital trend shift is taking place, one which finds audiences switching from laptops to mobile devices (i.e. smartphones & tablets) and eschewing traditional publishing outlets for apps and social media platforms.

Because these mobile audiences now consume content in an entirely different way, the fashion blogging ecosphere is changing as well. While some claim that the fashion blogging bubble has burst and warn about the end of the fashion blogging era, the answer to the question “Is Fashion Blogging Dead?” may not be so straightforward.Read More>>

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