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Skincare Advertising Case Study: How Neutrogena, St. Ives & Dr. Jart+ Partner With Instagram Influencers
As of 2017, the global skincare industry is worth $128.1B, and by 2021 its worth is expected to rise to more than $180B. Millennial women account for a huge portion of the industry’s revenue, particularly in the U.S.
Neutrogena, St Ives, and Dr. Jart+ are three brands adding influencer marketing to their larger skincare advertising strategies to specifically target millennial women. In the following case study we’ll break down how each brand partners with Instagram influencers to either raise brand awareness or showcase a specific product.