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Case Study: Skincare Advertising With Social Media Influencers

Case Study: Skincare Advertising With Social Media Influencers

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Skincare Advertising Case Study: How Neutrogena, St. Ives & Dr. Jart+ Partner With Instagram Influencers

As of 2017, the global skincare industry is worth $128.1B, and by 2021 its worth is expected to rise to more than $180B. Millennial women account for a huge portion of the industry’s revenue, particularly in the U.S.

Neutrogena, St Ives, and Dr. Jart+ are three brands adding influencer marketing to their larger skincare advertising strategies to specifically target millennial women. In the following case study we’ll break down how each brand partners with Instagram influencers to either raise brand awareness or showcase a specific product.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 Top Food Bloggers Dishing Out Delicious Recipes Online

10 Top Food Bloggers Dishing Out Delicious Recipes Online

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top Food Bloggers Are Inspiring Future Chefs Worldwide

As of September 2017, there are more than 440 million blogs in the world. Blogs were one of the first social media platforms utilized for influencer marketing and continue to be a highly effective avenue to reach consumers. Loyal readers check blogs daily to keep up with the latest trends, and in many cases see bloggers as friends lending valuable tips and advice.

Food bloggers in particular appeal to a diverse consumer base. Whether a mother looking for a new recipe, a young adult learning to cook for themselves, or an individual adjusting to new dietary restrictions, food blogs offer value to many types of consumers. 

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

8 Affiliate Marketing Statistics Every Marketer Must Know

8 Affiliate Marketing Statistics Every Marketer Must Know

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8 Statistics That Prove Affiliate Marketing Is Winning With Marketers

In 2016, U.S. retailers spent $4.7 billion on affiliate marketing. Astoundingly, by 2020 U.S. affiliate marketing spend is expected to rise to $6.8 billion.

Today, affiliate marketing is implemented across a wide range of social media. YouTubers often include affiliate links in video descriptions to highlight the products they mention or the clothes they’re wearing. Similarly, bloggers frequently place affiliate links within product reviews posted on their blog. The use of affiliate marketing strategies has become increasingly relevant as consumers demonstrate a preference for online shopping, and content creators look for new ways to generate revenue.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, YouTube Influencers

10 Sustainable Blogs & Green Living Influencers Making A Difference

10 Sustainable Blogs & Green Living Influencers Making A Difference

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The Best Sustainable Blogs & Green Living Influencers Driving Global Social Change 

Bloggers are well known for their great taste and insider tips by readers worldwide. The best blogs offer a personal touch and connect with both niche audiences. Just as fashion, fitness, lifestyle, and travel influencers have found their place in the social media world, sustainable bloggers and green living influencers are becoming an increasingly popular subgroup. They present a unique opportunity for advertisers to reach the conscious consumer and champion altruistic causes.

Green living influencers are using social media to promote a sustainable lifestyle and can be can be leveraged to promote brands with the same aim. Here we’ve compiled the top 10 sustainable and green living influencers currently ruling the blogger space.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview With Daddy Issues Instagrammer, Violet Benson

Violet Benson, content creator behind Instagram influencer account Daddy Issues, is best known for her hilarious posts exploring the modern female psyche. She has accumulated over 3.8 million followers who eagerly await her newest meme, ranging from television references of Keeping Up With The Kardashians and The Office, to viral online GIFs.

Daddy Issues is blatantly honest, calling out the worst and best universal moments people share. Violet shares her journey in becoming a social media influencer, where she draws her inspiration for her countless memes, and gives us insight into how she works with brands in our exclusive interview.

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in blog, Bloggers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

How Many Blogs Are There In The World?

How Many Blogs Are There In The World?

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How The Internet Became Home To Hundreds Of Millions Of Blogs In Less Than 25 Years

From the very first blog created in 1994 to today’s microblogging platforms, blogging is at the center of the evolution of the internet. Though today’s blogs and bloggers are a little different from the blogs of yesteryear, they’re still a pillar of the internet as we know it.

Today, there are more blogs on the internet than ever before and they cover a wide variety of topics, from cooking to parenting and from career advice to floral arrangements. Social media platforms may get the bulk of the attention, but blogs are a pivotal piece of the online content space. In order to get a better understanding of the importance of blogs in the digital landscape, we take a closer look at how many blogs are online, how many people consume blog content, and which blogs are the top earners.

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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Statistics, Lifestyle Bloggers

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Nordstrom's Cross-Social Marketing Strategy With Top Influencers & Celebs

The Nordstrom Anniversary Sale is one of the most exciting events of the year for top fashion bloggers, Instagrammers, and YouTubers, making it a natural fit for influencer marketing initiatives. As the influencer marketing industry continues to grow at a rapid pace, Nordstrom is turning to all social platforms to get the word out about its biggest sale of the year.

In this case study, we’ll examine how Nordstrom partners with influencers on Instagram, blogs, and YouTube in order to drive sales during the Nordstrom Anniversary Sale.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Guide: How Do Social Media Influencers Make Money?

Guide: How Do Social Media Influencers Make Money?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook stars!

The Top 7 Ways Influencers Make Money Through Social Media

Social media influencers are creating a new class of celebrity. They may not come from the entertainment industries like traditional celebrities, but many of them have millions of fans and some of them have found a way to translate those massive followings into millions of dollars each year.

By getting creative with brand partnerships, patronage, advertising, and more, plenty of influencers are making a living on social media. Instagram, YouTube, Vine, and Snapchat accounts have launched entire careers and acted as springboards for major entrepreneurial ventures. There are a wealth of opportunities on social media, many of them quite lucrative. To get a better sense of the potential revenue streams open to influencers, see our guide below.

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Explore More: Behind The Scenes With Photographer Michael Yamashita

Explore More: Behind The Scenes With Photographer Michael Yamashita

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Influencer Spotlight: Interview With Photographer Michael Yamashita

Photographer Michael Yamashita has spent decades bringing to life stunning and stirring imagery in documentaries, books, and major publications like National Geographic. With a focus on Asia, Yamashita has captured and shared photos that are illuminating, and, as places he’s photographed (like Yemen, Afghanistan, and Iraq) undergo dramatic change, Yamashita’s photographs become even more sacred — proof that things now destroyed once existed.

We spoke to Yamashita to understand more about his work, his journey, and how he uses Instagram to push his work forward and connect with his audience. See our exclusive interview with Yamashita below to learn more about his career, being a photographer on Instagram, and where he's headed next.

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Is Instagram The New Pinterest?

Is Instagram The New Pinterest?

For the latest news and trends on top Instagrammers, bloggers, & more, subscribe to our industry digest newsletter!

Could Instagram's Collections Feature Make It The New Pinterest?

Instagram is building out its feature set, inching closer to becoming the be-all and end-all social media app for visual content. Stories, Live, post saving and direct messaging features are expanding Instagram’s capabilities, and in April, Instagram added a collections feature, which allows users to organize their saved posts into private collections.

The collections feature lets Instagram users create something akin to boards on Pinterest, though they’re not public or shareable. As users save posts, they can create collections to categorize posts like one might on Pinterest — Vacation Ideas, Nature Photography, Puppies, etc. With more content, more ways to create, and more ways to share, it’s becoming easier than ever to spend more time in the app and to find more of what users are looking for all in one place. With this new Pinterest-like feature, will Instagram step into the curatorial space to threaten Pinterest like it's threatening Snapchat?

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in blog, Bloggers, Influencer Marketing, Instagram Influencers, Social Media Influencers

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