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Influencer Spotlight: Exclusive Interview With Recipe Master Bee From Rasa Malaysia

Influencer Spotlight: Exclusive Interview With Recipe Master Bee From Rasa Malaysia

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How Rasa Malaysia Grew From A Modest Recipe Blog To One Of The Top Cooking Resources Online

We've all been there—scrolling through an endless Instagram feed of mouthwatering recipe ideas. Whether through colorful images so rich you swear you could taste it or through videos so tempting you can imagine the smell of it being prepared right before you, you've likely saved countless recipes to recreate the edible magic that teases us across social media and digital platforms.

The chefs behind these appetizing and flavorful foods know this about us, and A-list food bloggers like Bee Yinn Low from Rasa Malaysia know how to mix those ingredients for our own ease and delicious enjoyment. Just a glance at her Instagram account will leave you salivating like one of Pavlov's dogs. Bee's Instagram Stories content will grace the homepage of Mediakix's new website, launching this summer.

rasa malaysia

Bee Low has been a food blogger since before blogging became a popular hobby. As a best-selling cookbook author, social media influencer, and digital brand ambassador for brands like PF Chang’s and KitchenAid, Bee playfully weaves together her Malaysian heritage with her worldly cuisine interests, producing recipes that are easy enough for beginner level cooks to emulate and tasty enough for the late Anthony Bourdain's liking.

We caught up with Bee in an exclusive interview to learn more about the journey behind her successful Rasa Malaysia recipe blog and to see what's in store for 2019.Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Case Study: Starbucks Marketing Handcrafts Success With NYC Influencers For Its New Upscale Roastery

Case Study: Starbucks Marketing Handcrafts Success With NYC Influencers For Its New Upscale Roastery

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Instagram Influencer Marketing Case Study: Starbucks Reserve Brings A Premium Coffee Experience To The Big Apple With Help From NYC Lifestyle Bloggers

Having helped turn specialty coffee into a tempting and permissible daily indulge, Starbucks has become a ubiquitous part of today’s on-the-go, cosmopolitan culture. In 2018, the Seattle-based drink giant generated $24.7 billion dollars in revenue, helping to make it the second most valuable worldwide fast-food brand—exceeded only by McDonald’s.

As the coffee chain market leader, Starbucks not only understands the food and drink industry, it’s also an expert at reaching and communicating with its customers as well. Using influencer marketing as one of its advertising methods, Starbucks has repeatedly created successful marketing campaigns across top social media platforms such as YouTube, Facebook, and Instagram using Starbucks influencers.
Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How The Beauty Transparency Movement Is Impacting Influencer Marketing

How The Beauty Transparency Movement Is Impacting Influencer Marketing

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Influencers Are Championing The Beauty Transparency Movement

What Is Beauty Transparency?

“Beauty Transparency” Defined

Beauty transparency is a phrase that refers to ethics and truthfulness of the beauty industry as it relates to customer knowledge. The beauty industry encompasses the sales of all cosmetic products including makeup, haircare, skincare, and fragrance. This industry has long been criticized for its opaqueness, meaning that consumers have little access to critical information about industrywide practices like the quality of ingredients, retail markup, and manufacturing process. In addition, the beauty industry has been criticized for being closed off to minorities in terms of product offerings and choice of models.

Major Themes Of Beauty Transparency Movement

fenty-face-grid-beauty-transparency

As customers demand to know more about their beauty products, there has been a push for increased transparency from both brands and influencers. Some of the major themes of the beauty transparency movement include:Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Social Media Influencers, YouTube Influencers

What Is The Best Social Media Channel For Influencer Marketing?

What Is The Best Social Media Channel For Influencer Marketing?

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How To Choose The Right Social Media Channels For Influencer Marketing In 2019

2019 is shaping up to be a big year for influencer marketing—ad spend is ramping up, and 65% of marketers plan to increase their budgets for 2019. As a growing number of companies invest in influencer marketing, marketers tend to ask a familiar set of questions. How do you find the right influencers, publish successful sponsored content, and measure the ROI of your campaigns?

Before answering any of those questions, marketers need to determine which social media channels are best for their influencer marketing strategy. This can be difficult to decide because social media platforms—and the influencers they host—are constantly evolving. Every year, social networks add new features, introduce new content formats, and either grow, lose, or shift their audience. These fluctuations are hard to keep track of, and they inevitably have implications for influencer marketing.

As we kick off 2019, let’s dig into the most important features and considerations when selecting the right social media channels for influencer marketing.Read More>>

in blog, Bloggers, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: Bumble Dubs Serena Williams Super Bowl Queen Bee

Case Study: Bumble Dubs Serena Williams Super Bowl Queen Bee

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Instagram Influencer Marketing Case Study: Bumble & Serena Williams Put The Ball #InHerCourt

Female-driven dating and networking app, Bumble, is a brand on a mission. Looking to encourage equality and shift gender dynamics, Bumble promotes itself as both a service and a movement.

Adept in the promotional tools of today, Bumble is no stranger to utilizing influencer marketing to broadcast its message. In the brand’s latest partnership with tennis phenom, Serena Williams, Bumble aired a commercial created entirely by women during Super Bowl LIII—the first in the game’s history.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Rise Of YouTube Docuseries

The Rise Of YouTube Docuseries

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What Is A YouTube Docuseries?

The Difference Between A YouTube Documentary & A YouTube Docuseries

A YouTube docuseries is a relatively new video format in which documentary-style videos are released in parts—whether by episodes, chapters, or series—by a YouTube creator. While traditional documentary films are aplenty, YouTube docuseries have only recently graced the digital video landscape, but show promise of drastically changing the space.

youtube docuseries

Feature-length documentaries (such as Magnolia Pictures', Blackfish) have been available to rent or stream on YouTube for many years, whereas YouTube docuseries are somewhat of a novelty. As opposed to a documentary movie, docuseries by definition comprise several parts that creators release in segments. YouTube is the primary distributor of these docuseries—feature documentaries are often found in theaters and on other streaming networks—and the influencer or creator channel is a vital component of the series production.Read More>>

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Case Study: Pet Influencers Cast As Dyson’s Instagram Influencers

Case Study: Pet Influencers Cast As Dyson’s Instagram Influencers

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Instagram Influencer Marketing Case Study: Dyson Branding Sniffs Out Pet Influencer Roster

While social media influencers have quickened their growth over the last few years, it may have escaped notice that humans aren’t the only beneficiaries of the booming market. Furry friends have been increasingly valuable commodities for marketers, with some pet influencers commanding thousands of dollars a post.

Brands far and wide, from Google to 20th Century Fox, have been partnering with pet influencers to take advantage of the undeniable influence of beloved pets. Universally loved and unlikely to cause trouble with unfiltered opinions, pet influencers present a unique opportunity for a diverse set of companies looking to resonate with audiences endeared by pets.

Dyson branding has used dog influencers in the past, predominantly featuring a playful tone that is typically a hallmark of these influencer campaigns. Pets make a natural fit for Dyson, a brand who features landing pages directly speaking to pet owners. Dyson markets its products as vacuums capable of heavy-duty chores, including the cleanup of the inevitable pet fur and other messes. As the Instagram user mark glides past 1 billion, Dyson is keen to target consumers (especially those with pets) to spread awareness and perhaps, some pet-induced humor.Read More>>

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Case Study: Pottery Barn Adorns Blogger Homes For The Holidays

Case Study: Pottery Barn Adorns Blogger Homes For The Holidays

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Instagram Influencer Marketing Case Study: Pottery Barn Marketing Decks The Halls With Boughs Of Holiday Home Bloggers

The holiday season brings about a spike in consumer spending that many brands look to procure. According to the buying guide, WeAreTop10, Americans spend more than $1 trillion on gifts during the holidays, with purchases by Gen Xers averaging $782, and Millennial spending averaging $609.

With more than three-quarters taking place online, social media platforms have become effective gateways for consumers to be exposed to different products and services. Influential bloggers, who balance long-form content on proprietary websites with short-form posts on social platforms, have become go-to resources for shoppers seeking information and inspiration. Leading up to and during the holidays, bloggers can be powerful voices to connect engaged consumers with brands looking to promote their wares.

Related Post: Most Notable Influencer Marketing Campaigns Of 2018

Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How Instagram Influencers Are Changing The Wedding Industry

How Instagram Influencers Are Changing The Wedding Industry

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For Better Or For Worse, The Wedding Industry Is Under The Veil Of Wedding Instagram Influencers

Before you read this article, take a moment to open Instagram and search the term “wedding”. As you’ll soon discover, the tag #weddingphotography includes more than 17 million posts. Similarly, #weddingdress rings in just over 20 million, while the tag #wedding appears in nearly 128 million posts. While some of these posts come from soon-to-be brides and grooms, many of them are, in fact, the work of wedding Instagram influencers.

wedding instagram hashtag

Those tags represent only three out of hundreds. The pressure on soon-to-be-married couples to have an Insta-worthy wedding is sky-high, and that’s exactly what wedding Instagram influencers want. By subtly marketing stunning, awe-inspiring wedding photos, social media influencers effortlessly reel in loads of faithful followers. Dress sales and new trends inevitably follow. Whether or not we care to admit it, the wedding industry is inarguably under the sway of social media influencers.

Related Post: Influencer Marketing Industry Predicted To Reach $5-10 Billion By 2020
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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Top Creative Influencers With A Striking Design Aesthetic

Top Creative Influencers With A Striking Design Aesthetic

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Creative Instagram Influencers And Bloggers With Quality Photography And Design Aesthetics

Instagram is the world’s most dominant platform for influencer marketing—it’s estimated that the Instagram influencer marketing industry will reach $2 billion by 2019. The social media platform boasts over 1 billion users, making it a powerful beacon for consumer brands.

Instagram is home to an untold number of social media influencers who create content for every imaginable niche. It’s difficult—for both brands and creators—to stand out in this very crowded space. The trend-based nature of Instagram content can cast a generic “sameness” over your Instagram feed, to the point where it can be difficult to identify any distinguishing quality of a specific influencer.

The most creative Instagram influencers establish themselves as not just a tastemaker, but a distinct brand that expands beyond the individual. Extraordinarily creative influencers have cultivated a unique aesthetic to truly make their mark on Instagram.
Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

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