YouTuber Em Ford Makes Viral YouTube Video "You Look Disgusting"
YouTube beauty star Em Ford, of My Pale Skin Blog, is no stranger to the glaring world of beauty & fashion. A former model, Em is now working full-time at a creative agency pursuing her passion for storytelling and filmmaking. She has since developed her own beauty channel on YouTube -- her adjoining blog celebrated it's one year mark in January 2015. Em’s cheeky and straightforward video tutorials have attracted a sizeable following of 200K+ subscribers and 15M total video views.
Recently there has been an uptick in body acceptance movements, where models and YouTube influencers with seemingly unattainable standards of beauty speak out regarding body shaming, often revealing themselves "sans fards." While the response has been overwhelmingly positive, the polarity of social media comments is startling.
Em recently garnered attention with her YouTube video campaign #YouLookDisgusting. This blisteringly candid behind-the-scenes reveals the internet’s response to her video where she reveals herself with and without makeup. Her message is clear: “One challenge many face today, is that as a society, we’re so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that it can be hard to remember the most important thing: you are beautiful.”