On a recent Toyota-sponsored road trip, Louis Cole and several popular YouTubers met with Apple at their Cupertino HQ (3:00) to confirm forthcoming collaboration(s).
Apple Planning To Market With Popular YouTubers For Rumored New iPhone 6s Plus Ad Campaign
As increasingly more ad dollars and marketing campaign budgets are allotted for digital marketing (up to 80% of companies according to Ad Age), major household brands and companies are partnering with top social media influencers to galvanize huge teen, Gen X, and millennial consumer bases and elicit audience engagement. After a video published on August 6, 2015 by popular travel and adventure YouTuber, Louis Cole "FunForLouis," it appears that tech giant Apple itself will engage in influencer marketing with popular YouTubers for possible promotion of its forthcoming iPhone 6s Plus release.
Similar to Apple's Tumblr ad campaign for the iPhone 5c, marketing with popular YouTubers ensures that Apple will deftly reach targeted and ideal demographics, audiences, and followers for forthcoming products and launches. Apple's collaboration with top YouTubers signifies how name brand global brands recognize the efficacy of reaching consumers online through YouTube influencer marketing.
As excerpted from Cole's video (3:21),
"Well guys, that was an exciting, but very long meeting. We ended up going for some food and drinks and stuff at a bar, but turns out I'm going to be doing some stuff with Apple. They don't work with many people, but we're going to be doing some stuff together and...which is exciting. I can't tell you more than that."