image credit: Streamy's Instagram channel
The 2015 Best Advertising Campaigns On YouTube Featured Brands Nissan, Purina, Pizza Hut, & More
With over a billion users (half on mobile) watching hundreds of millions of hours each day, video publishing platform YouTube has grown 50% year upon year for the number of hours viewers consume each month. In Nielsen's Total Audience Report Q1 2015, the global information measurement company notes that between 2011 and 2015, traditional TV viewing for audiences 18-24 dropped close to 32%. MarketingCharts remarks, "in other words, in a span of 4 years, almost one-third of this age group's traditional TV viewing time has migrated to other activities."
As a result, many traditional advertisers and brands (including most of those featured here) have taken their marketing efforts online to social media and publishing platforms including YouTube to reach audiences where they are now consuming the most content consistently each day.
The 5th annual Streamy Awards, presented by Dick Clark Productions and Tubefilter, is an annual event celebrating the best in online video content and their creators. Awards are presented to influencers and content creators who produce video content on platforms such as YouTube, Vine, and Snapchat.
Brands including Nissan and Pizza Hut are partnering with top YouTubers to create content that resonates with online consumers and market to YouTube's massive audience base. Brands are able to target specific audiences through influencers who have immediate reach to dedicated followers (many top YouTube influencers have hundreds of thousands to millions of subscribers).
Here are the frontrunners for 2015 best advertising campaigns on YouTube as nominated by the Streamy Awards: