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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

Behind Facebook’s Video First Growth Strategy

Behind Facebook’s Video First Growth Strategy

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Secret Behind Facebook Stories' Growth Strategy & Snapchat's Demise

In roughly one year (2016 to 2017), Stories content grew 15x faster than news feed content. Stories (currently available on Facebook, Instagram, Snapchat, WhatsApp, and Messenger) is a new type of social media and short-form photo and video content easily digestible and captured from one’s mobile phone.

Snapchat pioneered Stories in 2013 and it helped Snapchat grow incredibly fast during this period until 2016 when Facebook-owned Instagram rolled out its own version. Facebook launched Stories first on Instagram in 2016 - next came Stories for Messenger followed by Facebook’s own version of Stories and finally WhatsApp (dubbed “Status”) in 2017 (all of which are Facebook-owned social media properties)

To continue fueling its user growth (now upwards of two billion monthly active users) and attracting mobile-first younger demographics, Facebook in recent years has staked its growth strategy on a “video-first future” tied strongly to in-app camera use and activity à la Stories. See how Facebook leveraged Stories and a global user base to shut out competition (i.e. Snapchat), adapt to a changing social and digital landscape, and grow to new heights.

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in blog, Facebook, Snapchat Influencers

How Facebook’s Creator Search Engine Will Alter Influencer Marketing

How Facebook’s Creator Search Engine Will Alter Influencer Marketing

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Facebook's Influencer Tool: Will Its Creator Database Render Influencer Platforms Useless?

First, Twitter bought Niche, a then social media talent agency, in 2015 for $30 million. Then Google/YouTube bought influencer marketing platform FameBit in 2016. While late to the game and via a leak first shared on German site, AllFacebook.de, Facebook it seems is deep into building its own influencer marketing platform, database, and search engine dubbed “Branded Content Matching.”

This isn’t the first time Facebook has been late to the game and succeeded over first-mover competitors. Facebook waited three years before rolling out its own version of Stories on Facebook-owned Instagram giving Snapchat full credit of the Stories format. Now, the Stories functionality is not only present and more popular among Facebook’s most popular apps including Facebook, WhatsApp, and Messenger, but a central driving factor in the social network’s growth and content strategy.  

Learn more about Facebook’s influencer marketing platform, its chief features, and larger implications for the influencer marketing industry as a whole here. Read More>>

in blog, Facebook, Influencer Marketing

Marketer’s Guide: 11 Types Of Blogs That Can Help Businesses Reach New Customers

Marketer’s Guide: 11 Types Of Blogs That Can Help Businesses Reach New Customers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

11 Blog Types That Every Marketer Must Know

With over 440 million blogs in the world, keeping tabs on the globe's top writers and most interesting stories is nearly impossible. Covering every niche and industry, editorial-focused influencers offer a wealth of information that has helped to shape the internet and our everyday lives.

For businesses, identifying and partnering with the right blogs can generate brand exposure and create meaningful interactions with potential customers. In the following list, we’ll take a look at 11 popular blog categories to learn how they can help brands expand their online reach and impact.

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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

Fortnite Could Make As Much As $2.7 Billion A Year

Fortnite Could Make As Much As $2.7 Billion A Year

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fortnite: The Ultimate Marketer’s Guide

In the past year, few games have captured the public imagination quite like Fortnite. In July 2017, its producer Epic Games presented it to the world for the first time. Interestingly, Fortnite’s first iteration was a paid version and launched with little fanfare. Two months later, Epic Games released a free-to-play version of the apocalyptic survival game. The popularity of the free version exploded seemingly overnight and has since become the subject of ongoing jokes in which significant others, friends, and family neglect responsibilities because they’re too busy playing the game.  

According to YouTube head of global gaming Ryan Wyatt, Fortnite holds a record for the most videos uploaded in a month related to a video game. The game is also responsible for YouTube’s most-viewed live gaming stream ever, with 1.1 million concurrent viewers.

On iOS alone, Fortnite is reportedly earning $2 million a day and in March the game earned $233 million in revenue across platforms. The game has captured the hearts and minds of millions across the globe. Its astounding revenue and popularity on live streaming platforms has left brands of all types wanting to get a piece of its success.

In the following post, we’ll delve into Fortnite’s financial wins and examine the factors playing into its widespread popularity. We’ll also break down today’s top Fortnite influencers and explore various ways marketers can leverage the game.Read More>>

in blog, Influencer Marketing, Social Media Influencers

The 9 Best Ways To Detect Fake Followers & Influencers

The 9 Best Ways To Detect Fake Followers & Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Savvy Marketer’s Guide: How To Detect Fake Influencers & Followers

In the past few years, consumer media behavior has evolved dramatically. People of all ages are spending more time online and less time consuming traditional forms of media, like cable TV. Many are even dubbing 2017 as the year cable TV died, as an increasingly large subset of consumers trade cable for social media and streaming services.

As the way people consume content has evolved, this has forced a change in which channels advertisers use to reach audiences. Advertising dollars have followed audiences, and advertisers have drastically increased their spend in social apps such as Instagram, Facebook, Snapchat, and YouTube. Influencer marketing has become an increasingly appealing option because it leverages the dedicated following of social media influencers to reach targeted audiences. Advertisers are estimated to spend $1.6 billion in Instagram influencer marketing alone in 2018. 

With the massive flood of billions of advertiser dollars into influencer marketing, it’s become a massive financial opportunity for influencers but also filled with challenges for advertisers. The rise of influencers has also given way to fake and fraudulent activity by some influencers. Last summer, global brands offered to pay for sponsored posts with two fake Instagram influencers that Mediakix created. Mediakix created the accounts and only purchased fake followers in order to show how easily and cheaply this could be accomplished. A Google search for “buy followers on Instagram” will have dozens of options. Mashable broke the story and it quickly went viral and was covered by news outlets on six continents.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers

Standout Mother’s Day Influencer Marketing Campaigns From Herbal Essences & More

Standout Mother’s Day Influencer Marketing Campaigns From Herbal Essences & More

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Mother’s Day Marketing: How P&G And The Wonderful Company Partner With Influencers

Herbal Essences and Teleflora belong to two of America’s largest business conglomerates. The former is owned by P&G, a multinational consumer goods corporation that owns 66 brands. The latter is a member of The Wonderful Company, a corporation that maintains an impressive portfolio of names including FIJI Water, Wonderful Halos, and JUSTIN Wines. In the following case study, we’ll examine standout Mother’s Day marketing campaigns from both to see how America’s biggest businesses implement influencer marketing.

The National Retail Federation predicted that 86% of Americans would celebrate Mother’s Day this year, with the average person spending approximately $180. Divided by category, 35% of consumers planned to shop at department stores, 31% planned to shop online, and 29% planned to shop at a specialty store like a florist or jeweler.

Mother’s Day presents an opportunity for consumers of all ages to celebrate their mothers. The holiday also gives brands a chance to capitalize on purchases consumers might not normally make, whether on jewelry, flowers, or other specialty gifts. Female-centric brands and carriers of products specific to the holiday (flowers, jewelry, candy) are especially poised to take advantage.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

YouTube Is 1/4 Of Google’s Value

YouTube Is 1/4 Of Google’s Value

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

YouTube Valuation: The Video-Sharing Platform Could Be Worth $160 Billion

It’s been a busy few weeks for YouTube. On May 16, 2018, the platform announced two new services: the replacement of YouTube Red with YouTube Premium and YouTube Music.  In the days following, investment bank and financial services company Morgan Stanley pegged YouTube’s worth at $160 billion.

In its earning calls, parent company Alphabet doesn't extricate YouTube's earning from Google's. However, Google’s market capitalization is estimated at $742 billion. If YouTube’s $160 billion valuation is accurate it could account for more than one-fourth of Google’s total value.

The valuation estimate also sets YouTube’s worth as greater than a number of business giants. According to Business Insider, YouTube’s worth surpasses Disney’s market cap of $155 billion, Comcast’s of $150 billion, and Netflix’s of $141 billion. In the following post, we’ll explore facts and figures supporting YouTube’s value and delve into its two new features that could contribute to its continued financial success.Read More>>

in blog, Influencer Marketing, Influencer Marketing News

How Today’s Biggest Luxury Brands Execute Influencer Marketing

How Today’s Biggest Luxury Brands Execute Influencer Marketing

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Luxury Brand Marketing: How Tiffany & Co. And Swarovski Work With Influencers

Swarovski and Tiffany & Co. are two brands synonymous with luxury and tradition. The former was conceived in 1985 by Daniel Swarovski in Austria, and the latter was founded even earlier in 1837 by Charles Lewis and John Young in New York City. Both are jewelry giants, employing upwards of 7,000 people and generating billions in sales each year. In the following case study, we’ll compare influencer marketing campaigns from both brands and explore how each leverages influencers to reach different ends.

The luxury goods industry itself is incredibly lucrative. Globally, from top-tier jewelry and cosmetics to cars, it generates more than $570 billion each year and attracts consumers with money to spend. As the popularity of luxury goods continues to grow brands within the space are looking for new ways to separate themselves from competitors. The use of social media influencers, in particular, has allowed luxury brands of all types to position themselves as simultaneously aspirational and attainable to consumers.Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Exclusive Interview With Top Instagram Artist, Amanda Oleander

Exclusive Interview With Top Instagram Artist, Amanda Oleander

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Influencer Spotlight: Meet Amanda Oleander, Instagram Artist & Periscope Standout

California-based artist Amanda Oleander (@amandaoleander) maintains a devoted following of nearly half a million on Instagram alone. Her impressive portfolio of work can be summed up in a single word: honesty. Perhaps best known for her illustrations, Oleander captures the uniquely human moments of private life. Whether it be snuggling with warm laundry that's just come out of the dryer or eating pizza in bed.

We sat down with the talented artist to discuss her creative process, her advice for growing a following online, and how she approaches sponsored content. Hear from Oleander herself in an exclusive interview below.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Snapchat Earning’s Performance Is Plummeting: Q1 2018 Results

Snapchat Earning’s Performance Is Plummeting: Q1 2018 Results

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Making Sense of Snapchat’s Earnings Call

On May 1, 2018, Snap Inc. announced its Q1 2018 results. In a violent turn from its impressive Q4 2017 performance, the Snapchat parent company recorded one of its worst quarters in company history. User growth has stalled and revenue has dipped, leaving many wondering: Is Snapchat on its way to the grave?

Immediately following the announcement, Snap Inc. share prices plummeted by roughly 15%. Amidst rumors that Snapchat is dying, the disappointing quarter creates additional challenges for the app to overcome.

Here we’ll delve into Snap Inc.’s disappointing Q1 2018 results, offer insight into what factors may have contributed to its rocky start to the year, and speculate its implications for the wider influencer industry.

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in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers, Social Media Influencers

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