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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

The Top 25 Influencers Marketers Must Know In 2018

The Top 25 Influencers Marketers Must Know In 2018

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

The Top Influencers Captivating Audiences Across YouTube, Instagram, Facebook & Twitter

Amassing a large following on one social media platform is an impressive feat in itself, but the ability to diversify across multiple social platforms enables influencers to reach a whole new level of success. Today's top social media influencers are connecting with millions of fans through an increasingly wide array of mediums and formats.

Whether through social posts, Stories, or videos, top social media influencers are creating and sharing new and innovative content at practically every moment. Here, we've outlined the 25 most followed social media influencers across Facebook, Instagram, Twitter, and YouTube. In total, the group maintains more than 890 million followers online.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers

The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART]

Why The Influencer Marketing Industry Will Be A $5-$10 Billion Dollar Market In The Next 5 Years

UPDATED March 6, 2018 — We first published our influencer marketing industry global market spend towards the end of 2015. Since then, much has changed in the influencer marketing ecosystem serving to reshape, disrupt, and grow the industry.

We published an in-depth study and methodology on the Instagram influencer marketing spend with advertisers possibly spending $1.6 billion on Instagram alone in 2018, and also proved to brands and the world that fake Instagram influencers and engagement could be costing advertisers up to $100 million each year — a fraudulent practice for some macro and micro influencers alike.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics

The Top 4 Reasons Influencer Marketing Platforms May Fail You

The Top 4 Reasons Influencer Marketing Platforms May Fail You

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

4 Major Influencer Marketing Platform Risks Marketers Must Know

Influencer marketing platforms are online databases brands can use to discover and, in some cases, work with influencers. Most are accessible by paying a recurring subscription fee and/or campaign percentage fee, and some offer additional features that help brands manage and measure campaigns.

While some brands may use platforms as an influencer marketing solution, these online tools come along with several notable risks that marketers should be aware of. Here we’ll break down the four biggest ways influencer platforms may fail marketers.

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in blog, Influencer Marketing

Exclusive Interview With Trey Kennedy, Internet Comedy Star & Rising Musician

Exclusive Interview With Trey Kennedy, Internet Comedy Star & Rising Musician

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Trey Kennedy, The Comedy Influencer Creating Hilarious Short-Form Video Content On Facebook & Instagram

Social media comedian Trey Kennedy started his career on the fallen app Vine but has since moved on to achieve massive success on Instagram and Facebook. In total, Kennedy maintains over 2.3 million followers across social media platforms and continues to grow.

No matter the topic, Kennedy brings creativity, relatability, and humor to his online videos and skits. His online success has also made way for a music career, which includes a 2016 EP and a soon to be released music project. We sat down with Kennedy to discuss his career thus far, his strategies for incorporating branded messaging into his content and his thoughts about the forthcoming Vine 2.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Vine Influencers

Olympics Advertising Case Study: 3 Standout Influencer Campaigns At The 2018 Winter Games

Olympics Advertising Case Study: 3 Standout Influencer Campaigns At The 2018 Winter Games

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How 3 Major Brands Are Incorporating Influencers Into Their Olympics Advertising Strategies

Dating back to 1896, the Olympics is the world’s largest international sports competition. Every two years, thousands of athletes representing more than 200 countries converge to compete amongst the best of the best in a variety of sports.

The global and celebratory nature of the event has made it a tremendous advertising opportunity for brands of all types. Leading up to and during the games, Olympic athletes take center stage in the marketing world, routinely starring in television commercials, appearing on cereal boxes, and becoming ubiquitous across digital and social ads.

More recently, the growth of social media and influencer marketing has given way to lucrative brand partnerships online. Many brands are leveraging Olympians to publish sponsored content on Instagram and other social platforms. Here we’ll examine three standout influencer marketing campaigns that took place during the 2018 Winter Olympics from Kellogg’s, Beats By Dre and P&G.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

A Comprehensive Guide To Blogger Outreach Best Practices

A Comprehensive Guide To Blogger Outreach Best Practices

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Essential Blogger Outreach Best Practices, Tips & Guidelines Every Marketer Must Know

With the incredible rise of social networks over the past decade, it can sometimes be easy to forget about the other rich, social components of the internet. One of these important destinations is the tried and true blog.

There are over 440 million blogs in the world, covering a wide variety of interests and categories. On WordPress — one of the most popular blogging platforms on the internet — 409 million people view more than 21.5 billion pages each month. When considering these staggering numbers, it becomes apparent just how influential bloggers are on the web.

From fashion, to food, to travel and home improvement, blogs are a vital part of many internet users’ daily lives. In that way, these blogs can also play an important role for businesses trying to connect with new and existing customers online.

Before reaching a blog’s audience, however, a brand must first engage the blogger or bloggers and express interest in working together. In the post below, we’ll explore some of the best practices for reaching out to and generating relationships with bloggers.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Guides & How-To’s

The 10 Vero App Statistics Illustrating Its Explosive Growth

The 10 Vero App Statistics Illustrating Its Explosive Growth

For the latest authoritative marketing news, trends, and stats on social media stars, social channels, and influencer marketing, subscribe to our industry digest newsletter!

The 10 Vero App Statistics To Know In The Wake Of Its Rapid Growth

Within the past week, the ad-free social media app Vero has taken the internet by storm. Though the app launched in 2015 it remained relatively quiet until February 28, 2018, when it added upwards of 500,000 users in 24 hours.

Vero aims to alleviate the pain points of today’s most popular social media platforms, namely by avoiding non-chronological newsfeeds, data mining of personal information, and ads. Whether the hype surrounding the platform leads to long lasting popularity remains to be seen.

In the following post, we’ll break down the most notable Vero statistics that marketers should know and provide the most up to date Vero information as it becomes available.

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in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers

How Many People Use Vero? Users, Growth, History

How Many People Use Vero? Users, Growth, History

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Vero Is Taking The Internet By Storm. Here's What You Should Know About The Hottest New Social Media App:

Vero is a social media app launched in 2015. Though the app isn’t brand new, its popularity has exploded within the past week, with many heralding it as the next Instagram and a major challenger to today’s top social media platforms.

In December 2015, just six months after it’s launch, the app ranked as high as 45th on the Apple App Store, but quickly fell. Over two years later, during the week of February 19, 2018, the app climbed from #566 to #1 on the Apple app store in a matter of days.

In this post, we’ll break down exactly how many users Vero has, how it differs from other social platforms, and the major players already on the app.

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in blog, Influencer Marketing News

More Than 1.3 Million Have Signed The Petition Against Snapchat’s Redesign

More Than 1.3 Million Have Signed The Petition Against Snapchat’s Redesign

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Will Snapchat's Redesign Stifle Its Impressive Q4 2017 Results?

Though Snapchat began as a simple app for sending disappearing images, the popular social media platform has evolved substantially over the past seven years. Since its launch in 2011, Snapchat has added a plethora of notable features in an effort to improve and monetize the service, namely Stories, Chat, and Snapchat Discover.

Despite its efforts to stay relevant, Snapchat has undeniably struggled to keep up with its competitors. In 2016, Instagram hijacked its Stories feature, drawing influencers and users alike away from Snapchat. Snapchat has also struggled to successfully integrate advertising measures, generating 6x less revenue per user than Facebook in Q3 2017.

Many have speculated that Snapchat may be dying. However, its Q4 2017 results indicate that the app still has a heartbeat. Here we’ll breakdown Snap Inc.’s recent earnings release, unpack its plan to win back users with a redesign, and examine its potential comeback in the context of influencer marketing.

Related Post: The 8 Statistics Illustrating Snapchat's Decline

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in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Irene Lara, The Globally Popular Influencer Behind Studio4Lara

Irene Lara is a woman of ambition. She is a mother, entrepreneur, fashion blogger, Instagram influencer and soon to be YouTuber. Though she was born in Spain she's by all accounts a citizen of the world, constantly traveling to new cities and sharing her experiences online. Whether sharing her latest fashion finds with an audience of nearly one million or documenting her worldwide travels, Lara constantly entertains.

As she continues to make her mark, the fashion expert is doing so with positivity and grace. We sat down with Lara to discuss her journey to becoming a social media influencer, her advice for creating sponsored content and her future plans.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

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