image via ThatsHeart
YouTube Debuts New Shopping Ads For Video Creators, Et Al.
On September 29, 2015, YouTube announced its latest advent: YouTube Shopping Ads. Leading up to their announcement at IAB's (Interactive Advertising Bureau) 2015 MIXX Conference, YouTube had previously begun offering mobile-optimized "Cards," replacing video annotations designed to boost viewer engagement, and subsequently Trueview for shopping. Now with their new YouTube Shopping Ads, YouTube offers what it believes will be a home run hit for viewers, advertisers, and creators alike.
YouTube's announcement comes at a particularly interesting time for brands, advertisers, publishers, and video content creators (YouTubers, vloggers, social media influencers) -- while the vast majority of publishers who derive revenue from display advertising are reeling from the uptick in ad blocking usage, YouTube content creators, YouTubers, and other prominent social media influencers are enjoying new added revenue streams as brands cultivate deeper collaborations for sponsored and branded content on influencer channels. Brands including Apple, Castrol, Hallmark, Mercedes-Benz, and Blue Apron are all marketing with top YouTubers. This year's 5th annual Streamy Awards featured brand campaign nominations from Pizza Hut, Nissan, Purina, and more.
especially YouTubers who vlog extensively on products, reviews, DIYs, demos, and produce "unboxing," "haul" style videos.