The 5 Types Of Social Influencers You Must Know
"Social influencer” may not yet be a household term yet, but its usage is growing exponentially. This is especially true in the world of digital, social media, and influencer marketing, where many top brands are teaming up with social influencers in order to effectively market to consumer audiences online. Social influencers are also referred to as digital influencers (digital superstar Bethany Mota recently referred to herself as such during her speech at BeautyCon 2015), creators (as termed by YouTube), or social media influencers.
According to a Nielsen report, “92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007.” With the rise of social media sharing and video publishing platforms including Instagram, Snapchat, and YouTube, online consumers follow select social influencers for the latest news, trends, and lifestyle recommendations. Interest from today’s biggest brands is growing, too—60% of marketers are upping their spending on social influencer marketing, according to a recently published AdWeek article.
Here are five types of social influencers worth paying attention to right now: