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The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Top 20 Fashion Bloggers 2015 Edition

Top 20 Fashion Bloggers 2015 Edition

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

20 Top Fashion Bloggers & Influencers Of 2015

Though newer social media publishing platforms like Snapchat and Instagram have begun to flourish, the traditional blog remains one of the best ways for advertisers to directly connect with engaged consumer audiences. Brands have been partnering with top fashion bloggers for years—recent collaborations include Cupcakes and Cashmere's line at Nordstrom, Atlantic-Pacific's brand sponsored posts for Covergirl, and We Wore What's partnership with Lancome—as a way to leverage the blogger's social influence, build buzz around new product releases, and foster a positive brand reputation among loyal readers.

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in blog, Bloggers, Fashion Influencers, Influencer Marketing Top Lists, Social Media Influencers

Influencer Marketing Companies: The New YouTube MCN?

Influencer Marketing Companies Better Than YouTube MCNs

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Are Influencer Marketing Companies Replacing The YouTube MCN?

MCNs launched shortly after YouTube influencers started to rise in audience and prominence. The first set of MCNs (Revision3, Next New Networks, Machinima, and Maker Studios) launched around 2010 as the new way of content support and distribution to serve the new wave of audiences on YouTube. Several MCNs (multi-channel networks) have been acquired by major brands, most notably Walt Disney's purchase of Maker Studios for $500M, Fullscreen's $200-$300M acquisition by AT&T/Chernin, Stylehaul's $107M, and most recently Collective Digital Studios. As defined by YouTube's own Creator Hub, MCNs "are entities that affiliate with multiple YouTube channels, often to offer assistance in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development. These companies are not affiliated with or endorsed by YouTube or Google."
With the meteoric growth of brands, broadcast networks, and major advertisers augmenting their reach on YouTube by aligning with prominent YouTubers to create branded or sponsored content, many of these entities have looked to MCNs for support and guidance. The largest MCNs oversee tens of thousands of YouTubers creating a conflict in trying to provide tailored services for their myriad of smaller channels and creators to monetize and grow while simultaneously collaborating with top brands to orchestrate advertising media campaigns on YouTube. Furthermore, restrictive MCN contracts can limit a YouTuber's abilities to do smaller brand partnerships that best benefit them but may not achieve the scale to interest the broader governing MCN entity.
Oftentimes, brands also look to hand pick the YouTube channels and creators they want to work with, rather than exploring packaged deals through MCNs that may not serve the best direct interests of the advertisers. There are also tools for discovery like Open Slate, Tubular Labs, and Social Blade -- again, all requiring extensive manual digging and inherently built with the "plug-and-play" understanding that brands come to these tools with an intimate knowledge of the space.

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in blog, Influencer Marketing, Online Video Marketing, YouTube Influencers

Top YouTuber Spotlight: Austin Evans

Top YouTuber Spotlight Austin EvansTop YouTuber Austin Evans

In the world of YouTube gaming and technology reviews, few names rank higher with community affinity and influence than self-professed geek, Austin Evans. Though he's been "in the game" for the better part of YouTube's entire history, Austin is quick to advise aspiring YouTubers to "be persistent," recounting the 3 years it took him to get "a handle on what makes a good video and another two years before [he] could actually deliver the content." Along the way, Austin has built a vibrant tech community and highly engaged follower base -- one that pitched in and helped him get back on his feet with a new MacBook Pro when he lost everything due to a house fire in 2014.

Now arguably one of the biggest and most respected names in tech, Austin began his YouTube journey six years ago in 2009. In the years to come, Austin, who's work has been prominently featured by Mashable and is frequently a topic of favorable discussion on reddit, ascribes his massive success to constinual learning-based growth. Earlier this year, Austin was part of tech media network The Verge's CES 2015 roundtable with other top YouTuber friends, Marques Brownlee (MKBHD) and Jonathan Morrison (TLDToday).

Check out Austin's exclusive Mediakix interview feature as he details his humble beginnings to working alongside global brands like Castrol and VIZIO, shares how the YouTube vlogging world has significantly changed, and the kinds of epic projects Austin only imagined working on when starting out.

Mediakix: How did you get started making YouTube videos?

Austin Evans: In 2009 I was just getting into doing written reviews of the first batch of iPhone and iPod touch apps, a friend was starting to make video app reviews and he suggested I give it a try. I made one video on YouTube and never looked back.

What was your first video?

It was Application Review 1. I had absolutely no idea what I was doing, I didn’t even own a camera at the time. I took screenshots on my iPod and recorded a voiceover using the microphone from the game Rock Band on the PlayStation. A few people liked the video though and that was all the motivation I needed to keep going.

What was your breakout moment?

You know I don’t think I ever had one big moment where everything just clicked. It’s really been a steady ride the last six years, lots of consistent learning and growth.

Has anything you’ve posted gone viral?

My first big ‘hit’ was a speed test between the iPhone 5 and Samsung Galaxy S3. Mashable picked it up and it got 100,000 views the first day which was huge for me. Funnily enough two years later an updated version of that video with the iPhone 6 and Galaxy S5 also blew up with nearly 5 million views so far.

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in blog, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

Top 10 Lists: Celebrity Bloggers 2015 Edition

Top Celebrity Bloggers Lauren Conrad via Cosmopolitan

Top Celebrity Blogger, Lauren Conrad of www.LaurenConrad.com

10 Top Celebrity Bloggers

While vlogging on YouTube, Instagramming, Vining, Snapchatting, and now Periscoping on newer social media platforms have taken center stage, blogging remains the original classic for sharing and documenting life’s events.
Many celebrities including Beyonce, Vanessa Hudgens “blog” by aggregating their Instagram content or Twitter feeds towards a Tumblr or WordPress template. In this instance, fan or follower engagement tends to occur primarily on the originating platform (i.e. comments, interaction primarily within originating platform with few on aggregate blog site).

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

How YouTube Influencers Go Viral: Beauty Blogger Creates My Pale Skin Video

YouTuber Em Ford Makes Viral YouTube Video "You Look Disgusting"

YouTube beauty star Em Ford, of My Pale Skin Blog, is no stranger to the glaring world of beauty & fashion. A former model, Em is now working full-time at a creative agency pursuing her passion for storytelling and filmmaking. She has since developed her own beauty channel on YouTube -- her adjoining blog celebrated it's one year mark in January 2015. Em’s cheeky and straightforward video tutorials have attracted a sizeable following of 200K+ subscribers and 15M total video views.

Recently there has been an uptick in body acceptance movements, where models and YouTube influencers with seemingly unattainable standards of beauty speak out regarding body shaming, often revealing themselves "sans fards." While the response has been overwhelmingly positive, the polarity of social media comments is startling.

Em recently garnered attention with her YouTube video campaign #YouLookDisgusting. This blisteringly candid behind-the-scenes reveals the internet’s response to her video where she reveals herself with and without makeup. Her message is clear: “One challenge many face today, is that as a society, we’re so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that it can be hard to remember the most important thing: you are beautiful.”

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in blog, Bloggers, Fashion Influencers, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

YouTuber Bethany Mota Delivers Empowering Message At BeautyCon LA 2015

BeautyCon LA 2015 Bethany Mota

BeautyCon LA 2015 Spotlight Q&A: Bethany Mota With Cosmopolitan.com Editor, Amy Odell

On July 11, 2015, BeautyCon LA 2015 brought together over 80 top beauty and fashion brands, 140 digital influencers, and thousands of their most coveted fans at The Reef, an indoor and outdoor "creative habitat” in downtown Los Angeles. At the heart of BeautyCon LA 2015, YouTube superstar Bethany Mota delivers an oftentimes emotional Q&A that sheds invaluable insight for other content creators, highlights her multi-faceted YouTube success, and ultimately showcases the positive and far-reaching ramifications of the vlogging industry. Amy Odell, editor of Cosmopolitan.com (a major BeautyCon LA 2015 partner), moderated Bethany's Q&A.

Established in 2011, BeautyCon not only comprised of global industry summits filled with YouTuber panels, Q&A’s, live performances, and meet-ups, but following a successful $2M round of seed funding, has become a “formidable consumer-facing media platform for young women and their YouTube heroes” (via Fast Company). Bethany Mota, nominated by Cosmopolitan as "Internet's Most Fascinating," is a key investor in BeautyCon. This year's BeautyCon LA 2015 panel topics included "The Evolution of Fashion & Beauty" (presented by sponsor Barbie), "The Business of Beauty Inside + Out," and "Becoming a Digital Media Sensation," in addition to makeup demos, #GirlProbs, and a timely "Being True to You LGBTQ+."

Bethany's Q&A elicited all the fan fervor and animated reactions in line with a teen social media star sporting over 9M YouTube subscribers. Like BeautyCon and much of it's surrounding industry, Bethany's success is predicated on empowering the viewer. As she eloquently articulates during one of the Q&A's more poignant moments,

"Do what genuinely feels right for you. We are the next generation. We need to be brave enough to make that change. Please remember how much you have to offer the world."

Bethany Mota at BeautyCon LA 2015

Here are Bethany Mota's BeautyCon LA 2015 keynote points:

On her humble beginnings: Bethany expressed difficulty in believing her channel would ever reach 1,000 subscribers. Instead, she recalls her desire to simply make good content for her audience where "we can all relate and connect no matter where in the world."

On being a "YouTuber:" In the early part of her YouTube career, Bethany relates how she couldn't explain the nature of what she was doing to family and friends, but took comfort in the fact that "only fans got it."

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in blog, Fashion Influencers, Influencer Spotlight, Social Media Influencers, YouTube Influencers

Facebook Shares Ad Revenue With Video Content Creators

 Facebook To Share Ad Revenue With Video Content CreatorsGood News: Video Content Creators To Receive Checks From Facebook

At the start of July, Facebook announced that it would begin to pay video content creators a percentage of video ad sales. Facebook's new undertaking and foray into the YouTube-dominated world of online video publishing will feature two new initiatives: Suggested Videos and their accompanying Ad Revenue Share Program.

In the past, YouTubers have used Facebook's massive reach to successfully promote and drive views to their YouTube-hosted videos. With the advent of Facebook's new video ad share program, content creators will not only be able to leverage Facebook's immense exposure, but also get paid directly for their video views.

Presently, Facebook is offering these new initiative opportunities only to a few select major publishers including NBA, Hearst Corporation, Fox Sports, Funny or Die, and Tastemade. At this point, it is unclear when Facebook will begin to offer this new revenue share program with individual content creators. Nevertheless prominent YouTubers like The Young Turks (part of the MCN TYT Network), Viner Arron Crascall, and multi-platform creator The Eh Bee Family all have seen success sharing their videos on Facebook.

Facebook's new Suggest Video platform will debut first to iOS in the upcoming few weeks.

What's New? Dedicated Video Feed + Ad Share Split

With Facebook's new Suggested Videos, the user will be redirected to the new feature after playing a video on their News Feed. Unlike YouTube, which features it's video ads at the start of each video viewed, Facebook's video ad content will autoplay (with sound) interspersed among creator content in the new Suggested Video feed.

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in blog

Blogger Spotlight: Emily Malone of Daily Garnish Blog

Blogger Emily Malone of Daily Garnish Blog

Blogger Emily Malone of Daily Garnish

Emily Malone began her blogging journey when she applied and was selected to blog about running for her local newspaper. Since then the culinary school graduate has blogged extensively about her entire culinary school experience, planning for a wedding, recipe development, parenting, and much more.

In her blogger spotlight feature, Emily shares how blogging is now a viable business and how it has rapidly emerged as "a platform for businesses to connect with an audience through a writer they trust." With the proper brand-blogger alignment in mind, Daily Garnish provides businesses like Blue Apron and NatureBox (close to 1,000 community feedback on her review and giveaway post) with high-reach, targeted, and engaged audience platform.

Check out her complete blogger interview to learn how the blogging industry has changed, what Emily wishes she had more time for, and her timely advice to both bloggers and businesses looking to partner together.

How did you get started blogging?

I had just decided to train for my first marathon, and our local newspaper was looking for bloggers to write about their running and training. I applied on a whim along with my best friend, and they chose us! It was a fantastic experience, and it was so fun to share my story with my local community.

What was your first blog post?

I think it was just introducing myself to the newspaper audience, and sharing my running journey to date. Once I finished up my stint as a marathon blogger, I started my own blog because I enjoyed writing and engaging with my audience so much. From there it grew from wedding planning, to general twenty-something musings, to culinary school, to recipe development, to family planning, to parenting -- and now it’s some sort of crazy hybrid of all of that. Except for the twenty-something part...

What was your breakout moment?

I gained a lot of readers when I was in culinary school because I don’t think many people had been given such an inside look at that experience before. I also had big boosts in my audience when I was featured in Better Homes & Gardens Magazine as a “blog to watch for” and during the Project Foodblog competition through Foodbuzz.

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in blog, Bloggers, Influencer Spotlight

ShopStyle Partners With Top Fashion Bloggers For Snapchat Marketing Campaign

ShopStyle Snapchat Marketing With Fashion Bloggers

Top Fashion Bloggers Featured In ShopStyle's Snapchat Marketing Campaign

ShopStyle recently partnered with five of the most in-demand fashion bloggers for their latest Snapchat marketing campaign. Christine Andrew of Hello Fashion Blog (@hellofashblog on Snapchat), Jacey Duprie of Damsel In Dior (@damselindior), Natalie Suarez of Natalie Off Duty (@natalieoffduty) Geri Hirsch of Because I'm Addicted (@gerihirsch), and Courtney Trop of Always Judging (@always_judging) all "snapped" themselves and their well-curated outfits into ShopStyle's innovative e-commerce endeavor.

Sales aggregator site ShopStyle worked with these top fashion bloggers to feature campaign pieces on their individual Snapchat “story” each with a captioned link directing them to ShopStyle’s Snapchat landing page (snap.shopstyle.com) where upon the customer is directed to several e-commerce retailers including Farfetch, Nordstrom, Topshop, and more. The user experience is not exactly seamless, but utilizing Snapchat does make the overall shopping experience fun, engaging, and with a more personal level of influencer-follower interaction that's not always achievable with Twitter or Instagram. Coincidentally, Snapchat announced that they would be debuting new advertising features to aid in the purchasing process around the same time ShopStyle launched their Snapchat marketing campaign.

How Brands Are Leveraging Snapchat Marketing With Bloggers

Just like Instagram, Pinterest, and other apps that feature in-app-shopping, brands are not strangers to the social media sphere. However, unlike a traditionally branded page, influencers on Snapchat are seeking a more organic approach than just inserting a click-to-buy button within a carefully crafted post. This is where we see the best natural engagement from influencer to followers and consumers. "I wanted to show a different side to social media, where it's not so thought out, and I'm putting something out there that was way more organic, and unedited than any other social content," blogger Courtney Trop said regarding the ShopStyle partnership.

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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers

Vessel’s Video Platform: What Happened?

Vessel video platform interface

The Vessel Video Platform Is Here. Now What?

Vessel's video platform debuted in limited access beta on January 21, 2015. On March 24, the Vessel app became available to everyone on iOS and the Android version, June 16.

Prior and following its release, Vessel succeeded in signing both top YouTuber talent and mainstream influencers (most notably The Ellen Show, Rhett & Link, Machinima, and Miss Glamorazzi). Although Vessel's superior revenue share makes financial sense to some YouTubers, MCNs, and mainstream publishers, many industry professionals have expressed their concern regarding Vessel's ability to secure a critical mass subscriber base and therefore ensure profitability.

What Happened To Vessel Video?

Vessel made major headlines worldwide and garnered the attention of top investment firms when several of YouTube's top creators signed to Vessel's video platform. Getting top YouTubers signed to Vessel's platform did come at an extortionate price: Vessel spent millions, sometimes up to $500,000 on single influencers, to get YouTubers to publish first to Vessel.

With a $75M Series A funding round, Vessel's video platform quickly became a hot topic of discussion in the online video space, threatening to disrupt YouTube's foothold in the market. Although traffic to Vessel's site skyrocketed around their iOS release in March, it quickly plummeted afterwards.

Vessel video platform complete data traffic

According to data intelligence service Compete.com, traffic to Vessel's site is nominal and the overarching trend suggests that in spite of Vessel's sustained effort to sign major YouTubers and publishers, traffic has dropped precipitously to Vessel's video platform.

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in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

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