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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

React World Licensing Woes & Aftermath

Fine Bros React World YouTuber Licensing Scandal

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Top YouTubers The Fine Bros' React World Folds After Global Licensing Outrage

Following a tumultuous last few days, YouTubers Benny and Rafi Fine of top YouTube channel, The Fine Bros, have decided to shut down their licensing program, React World , and retract their trademarks for "react" and reaction-style related video content. React World, its creator program, and associated trademarks have since been shut down, retracted. While the aftermath of React world continues to unfold, The Fine Bros have lost hundreds of thousands of subscribers (at a rate of ~100 unsubscribed each minute)

See how the events unfolded for The Fine Bros' React World (from initial announcement to subscribers lost to public apology) here:

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in blog, Influencer Marketing News, YouTube Influencers

YouTube AdBlitz, YouTubers, & 2016 Super Bowl 50

YouTube AdBlitz Top YouTubers 2016 Super Bowl 50

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How YouTube AdBlitz, YouTubers Are Increasing Brand Reach For Super Bowl 50

Last year, 840 million minutes of Super Bowl ads were watched on YouTube (more than double the amount from the year prior) with more than 300,000 hours of Super Bowl ads watched on YouTube during the actual game. Brands who released their ads on YouTube prior to the big game received an average of 2.2 times more views than those who posted an ad on game day.

Read on to find out what is YouTube AdBlitz and how brands are partnering with top YouTubers for 2016 Super Bowl 50:

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, YouTube Influencers

What Is Influencer Marketing?

What Is Influencer MarketingFor the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

What Is Influencer Marketing? How Can It Help My Brand?

The way people consume content is evolving. To capture the attention of audiences who spend more time staring at their phones than at television screens, brands must alter their approach to marketing. Influencer marketing, which leverages the power of a social media “influencer” (i.e. Instagrammer, YouTuber, former Viners, blogger, or vlogger) to expose a brand or product to the influencer’s large follower base - which can number in the thousands or even millions - is one of the most effective ways companies can organically target an engaged audience and increase brand awareness.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Latest Influencer Marketing News | Weekly Roundup

Influencer Marketing News Nike YouTube Series

via Nike's first-ever YouTube channel series. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

This Week's Influencer Marketing News Features Facebook vs. YouTube War, Anonymous YouTuber Interview On Brands, More

Check out this week's installment of Influencer Marketing News, where we take a look at Facebook's newly released "hours watched per month" metric, how one top YouTube channel generated community backlash for their new content licensing program, Nike's brand new YouTube series, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers

Best Instagram Sponsored Posts | Brand Guide Series

Sponsored Instagram Posts 2016 Brand Marketing Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Best Instagram Sponsored Posts Weekly Brand Series

In this week's installment of our "Best Sponsored Instagram Posts" series, we examine two of our favorite recent Instagram campaigns. One, for the upcoming film The Finest Hours, and the other for Xfinity, a Comcast service. As traditional TV viewership decreases, we have seen a progressive uptick in the number of entertainment companies working with influencers to leverage their online relevance. These two campaigns are the most appealing and successful from the past few weeks.

If this is your first time tuning in for our Best Sponsored Instagram Posts weekly series, here's what we have covered so far:

Be sure to read on for more about these two standout Instagram marketing campaigns, and check back next week for another installment of this brand guide series.

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in blog, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Logan Paul: Vine’s Favorite Funny Guy Turned Leading Man

Logan Paul Vine Star Adweek

image via Adweek. For the latest news and trends on top YouTubers, Instagrammers, Viners, & Snapchatters, subscribe to our industry digest newsletter!

Spotlight Feature: Logan Paul Vine Star's Push For Stardom

Logan Paul wants to be the biggest entertainer in the world. He has said so, in multiple interviews with outlets like Adweek, TechInsider, and Tubefilter, going on to explain, "I'll do whatever it takes to get that. As many hours as is needed."

The 20-year-old social media star hails from the Midwest, but relocated to Los Angeles to pursue his dreams of stardom in 2013—encouraged by his victory in a Vine production contest. The move required him to drop out of college and so began Paul's Vine career.

Read more to see Logan Paul Vine Star's journey from social media influencer to emerging film star:

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in blog, Branded Content With Influencers, Influencer Marketing News, Social Media Influencers, Vine Influencers

Why YouTube Gaming Channels Are Seeing Immense Growth

YouTube Gaming Channels Growth Brand Engagement

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Here's Why YouTube Gaming Channels Are Growing At Unprecedented Rates

In 2015, the Entertainment Software Association (ESA) found that 155 million Americans play video games with an average of two gamers for each U.S. household. Neilsen found that 65% of gamers now play on both game consoles and computers and/or mobile/tablet (up nearly 60% from 2011). Furthermore, Neilsen also discovered that while households owning 7th and 8th generation consoles ranged from 17% to 50%, mobile and tablet ownership showed a penetration rate of 92% (almost double the rate of 7th generation gaming consoles).

Enter YouTube, its 1 billion users, top YouTubers, and its dedicated gaming platform, YouTube Gaming, where audiences and gamers can share, watch, and engage on both trending videos and livestreams. Out of the top 10 trending videos today, 2 were gaming focused while 60% were created by top YouTube influencers.

As the $61 billion gaming industry continues to grow at unprecedented rates (sales for mobile gaming double to nearly $26 billion from 2014), top YouTube gaming channels are poised to capitalize on the industry's growth, reach, and engagement. Here's why:

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in blog, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

The Snapchat Statistics Every Marketer Needs To Know

The Snapchat Statistics Every Marketer Needs To Know

For the latest authoritative marketing news, trends, and stats on social media stars, social channels, and influencer marketing, subscribe to our industry digest newsletter! 

The 10 Snapchat Statistics Marketers & Advertisers Need To Know In 2017

UPDATED November 10, 2017 — With its latest 2017 Q3 Earnings Report, Snap released significant statistics and trends detailing its current struggles namely a declining quarterly user growth of 3%, a major 60% drop in advertising rates, $40 million unsold Snapchat Spectacles inventory, and more. Additionally, further recent studies have shown how top social media influencers are now posting 2x as more on Instagram Stories vs. Snapchat. Snap acknowledged its head-on competition from Facebook and also mentioned paying influencers to use Snapchat in an effort to spur growth and possibly remedy poor treatment of influencers and content creators prior.

UPDATED May 15, 2017 — in light of Snapchat's recent IPO and Q1 2017 earnings report, we've added relevant updates to our post. Original Snapchat statistics have been preserved for posterity. For more information on Snapchat's IPO, visit our explainer post here. Additionally, see how Snapchat's IPO compares to Facebook and Twitter in one cheat sheet and how Snapchat's Spectacles is forecasted to reach $5 billion or more by 2020.

Last December, the NFL became Snapchat's first sports partner (Business Insider). In January 2016, the White House launched its Snapchat account using the handle @WhiteHouse (WSJ). In a recently eMarketer study, 22% of senior advertising executives surveyed planned to advertise on the $20 billion-valued social photo and video sharing app Snapchat in 2016. To see Snapchat's current state and projections for future growth, see these 10 impressive Snapchat statistics for 2016—including how many years it'd take to watch an entire day's worth of Snapchat stories.

Read More>>

in blog, Influencer Marketing Infographics, Influencer Marketing Statistics, Snapchat Influencers

Why Social Media Influencers Will Help Brands Win 2016

Social Media Influencers Help Brands Marketing 2016

3 Reasons Why Social Media Influencers Will Help Brands Dominate In 2016

In 2014, Adweek announced that the next big brand deals would be with social media influencers. In 2015, influencer marketing was proven to yield at least $6.85 for every $1 spent in paid media campaigns. Now in 2016, marketers and advertisers of all industries are realizing the importance of marketing with social media influencers to drive traffic, awareness, visibility, engagement, and conversions for their advertising campaigns.

In a recent WSJ article, Cosmopolitan's CRO shares, "advertisers are increasingly interested in weaving their brand messages into content from such creators, both to reach consumers who are less inclined to consume traditional media and to draft off the direct connection these people have built up with their fans."

Read on to see why social media influencers are integral for brands seeking to power their marketing message to audiences online:

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in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Social Media Influencers

How TV Shows & Movies Are Marketing On Instagram

Instagram Marketing Campaigns TV Film Movie Entertainment

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

4 Instagram Marketing Campaigns From TV & Film Entertainment

Hollywood awards season is upon us. To celebrate, in this week's installment of the "Best Sponsored Instagram Posts" series, we highlight the movies and TV shows that have generated hype by marketing on Instagram. On Instagram specifically, we have recently seen a spike of influencers promoting films and TV shows on their feeds. It looks like entertainment studios have caught on to influencer marketing as an incredibly powerful tool for creating buzz.

In the age of cord-cutting, traditional advertising just does not have the reach that it used to. Instagram posts by key social media influencers can pack a massive punch to supplement or even supplant old-school marketing techniques. These are the most striking and successful Instagram marketing campaigns for entertainment of late. If you're new to the series, here's a list to catch you up on what we've covered so far:

Tune in for next week's installment, and check out our favorite entertainment sponsored Instagram posts below: Read More>>

in blog, Branded Content With Influencers, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

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