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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Top YouTube Beauty Gurus To Watch

Top YouTube Beauty Gurus

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

7 Breakout YouTube Beauty Gurus Who Need To Be On Your Radar

It should be no surprise that YouTube changed the beauty industry in a big way—and vice versa. When Michelle Phan began posting beauty tutorials on the site in 2007, she was actually building an entirely new profession: the YouTube beauty guru. Phan is credited as one of the first YouTube influencers, and she has built a booming business empire out of the online beauty sphere she helped create. Though Phan's YouTube channel is still going strong, she now divides her time between her channel and other endeavors like ipsy, the beauty subscription service she runs.

There is, of course, no shortage of talent on YouTube. A whole new generation of top YouTube beauty gurus or beauty vloggers is following in her footsteps by contributing to YouTube's flourishing beauty community and creating some of the most popular YouTube beauty and makeup videos today.

Read on to find out our 7 favorite breakout YouTube beauty gurus:

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in blog, Fashion Influencers, Influencer Marketing News, YouTube Influencers

Best Instagram Marketing Brand Sponsorships

Best Instagram Marketing Brand Sponsored Posts

Subscribe to our industry digest for the latest weekly news and trends on top Instagrammers, YouTubers, Viners, & Snapchatters!

3 Best Instagram Marketing Brand Sponsorships Featuring Top Instagrammers

As part of our weekly series featuring the best sponsored Instagram posts (see last week's holiday edition here), see how Totino's, Amazon, and Crate & Barrel are advertising to their target audiences on Instagram by collaborating with top Instagram influencers. While Instagram rolled out a number of native advertising changes to their photo-sharing social media platform in 2015 (see our posts on Instagram Sponsored Ads and Instagram's New Ad Formats), many brands experienced measurable campaign success by sponsoring Instagram posts with top Instagram influencers.

In the later half of 2015, interest in influencer marketing has nearly doubled (Google Trends). This growth is fueled by several factors including the quick growth of social media influencer channels (e.g. Instagram, YouTube, Snapchat) and the rapid decline of TV viewership. As more and more key demographics migrate from traditional media to digital media, mobile time spend will continue to increase followed by the search for marketing methods to successfully reach these untapped audiences online. As such, brands are increasingly marketing with top social media influencers (e.g. Instagrammers, YouTubers, Snapchatters, Viners, et. al.) to achieve campaign KPIs on these social channels, platforms, and networks. In a recent WSJ article, Cosmopolitan and Seventeen magazine's CRO notes "that nearly every discussion with advertisers these days includes a request for some kind of content produced by a social influencer."

See how these brands below are executing Instagram marketing campaigns by collaborating with top Instagrammers in 2016:

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in blog, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

How YouTubers Become Brands

How Top YouTubers Become Brands Lilly Singh Unicorn Island Tour

image via lillysinghtour.com. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Top YouTubers Launch Their Own Brands

With an 18-49 audience reach bigger than any U.S. cable network (YouTube statistics), YouTube's global video publishing and sharing platform has helped many top vloggers "YouTubers" launch brands. While many top YouTubers make their sizeable incomes  from YouTube advertising (see our post "How YouTubers Make Money" for more detail), many other popular YouTubers leverage their online notoriety to partner with brands (e.g. Bethany Mota's partnership with Aeropostale) or to become or launch brands themselves (e.g. Michelle Phan's Ipsy).

Here are 4 examples of how top YouTubers become brands:

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in blog, Branded Content With Influencers, Influencer Marketing Examples, Online Video Marketing, YouTube Influencers

10 Best Sponsored Vine Videos From The Most Popular Viners

Most Popular Viners Best Sponsored Vine Videos

For the latest news and trends on top Viners, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

2015's 10 Best Sponsored Vine Videos From The Most Popular Viners

When Vine launched in early 2013, it became clear that social media was about to shift in a brand new way. By giving individuals the opportunity to serve up micro-content looping videos, the most popular Viners (see our recent post "10 Top Viners To Follow Now") began creating trending and viral content, six seconds at a time. Although Vine does not offer marketers a native advertising platform at this time, brands are partnering with the most popular Viners to sponsor content directed at key target audiences in a way that had never been done before. For an in-depth explanation on Native Advertising vs. Sponsored Content vs. Influencer Marketing, see our explainer post here.

With 200 million active users, Vine may not be the largest social influencer channel however, many of the most popular Viners featured here below also have large adjoining social accounts (YouTube, Instagram, blogs). In our recent article "How Brands Are Partnering With Popular Viners To Dominate Social," we share how many brands are not only sponsoring Vine videos, but promoting them across other social platforms. This multi-platform approach is an effective influencer marketing strategy for targeting audiences on various touchpoints with popular influencer-generated content that resonates well with today's consumers. To date, these 10 best-sponsored Vine videos below have been "looped" a total of 48.4 million times with 739.5K likes, 120.5K revines, 12K comments, and to an audience of nearly 54 million followers.

Vine has truly caused a paradigm shift in the way that users ingest paid content that is as relevant and important to the audience as it is to the brands sponsoring the content. To see how brands have sponsored Vine videos with the most popular Viners in 2015, check out our post below:

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in blog, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Sponsored Content With Influencers, Vine Influencers

How Brands Are Marketing On Instagram This Holiday Season

Marketing On Instagram With Top Social Media Influencers

For the latest news, trends, and campaigns involving top YouTubers, Instagrammers, Viners, & Snapchat stars, subscribe to our industry digest newsletter!

3 Ways Brands Are Marketing On Instagram For The Holidays

As part of our weekly Best Brand Sponsored Instagram Post Series (see last week's here), we take a look at how the following three brands are marketing on Instagram for the holiday season. 2015 has marked the large scale adoption of brands in every niche looking to capitalize on Instagram's 400 million active and engaged users. Though Instagram does offer companies a native advertising platform "Instagram Sponsored Ads," many companies like the ones below and part of our weekly series are hyper-targeting Instagram's audiences by creatively and strategically collaborating with notable social media influencers.

See how these three brands are effectively marketing on Instagram for the holidays to reach millions of engaged users here:

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in blog, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Best Blog Posts On Influencer Marketing For 2015

Top Influencer Marketing Blog Posts 2015

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

10 Top Influencer Marketing Blog Posts For 2015

As we reach the end of 2015, here are the top ten posts, guides, and series that offered valuable and strategic insights for influencer marketing. More than just a top marketing trends for creating sponsored and branded content with top performing social media influencers (YouTubers, Instagrammers, Viners, Snapchatters, et. al.), influencer marketing has proven to be a viable digital, social, and content marketing channel with high ROI for brands worldwide in 2015 (Adweek).

Earlier this year, our blog advertising study (a market data research survey of sponsored content across the top 100 lifestyle bloggers) brought to light how many of the world's most recognizable brands including Target, HP, Old Navy, and many more are marketing with lifestyle influencers to accomplish both direct-response and branding-based campaigns objectives. Similarly, these methods and practices are also executed on an increasingly larger scale with newer influencer channels, social networks, and publishing platforms including YouTube, Instagram, and Snapchat.

To optimize or successfully launch your influencer marketing campaign in 2016, check out these top posts, examples, and resources here:

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in blog, Influencer Marketing Examples, Influencer Marketing News, Social Media Influencers

Creative Ways Brands Can Partner With Social Media Influencers

Creative Ways To Market With Social Media Influencers BMW He Spoke Style

From BMW's latest Instagram influencer campaign with Brain Sacawa of He Spoke Style. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

3 Creative Ways Brands Can Market With Social Media Influencers

In 2015, the world saw the rise of influencer marketing to mainstream prominence. From car brands to travel to many other industries, social media influencers are quickly changing how brands ideate and execute their marketing campaigns. As TV viewership continues to plummet and ad blocking affects advertisers and publishers worldwide, brands are eagerly searching out the best alternative advertising channels to effectively reach audiences and significant demographics online.

Here are three creative ways top brands are marketing with social media influencers:

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Sponsored Instagram Post Series: Star Wars Marketing For The Force Awakens

Star Wars Marketing Instagram Influencers Sponsored Posts

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Star Wars Marketing With Instagrammers - Best Sponsored Instagram Posts Series

For this week's installment of our Best Instagram Influencer Sponsored Posts Series (see last week's here), we take a quick look at how the Star Wars franchise partnered with key brands and top Instagrammers to drive awareness, engagement, and adjoining retail e-commerce merchandising for the highly anticipated release of their new movie, The Force Awakens.

In their recent article, Entrepreneur details how Star Wars is a marketing force brands should study. Star Wars marketing with notable top social media influencers represents a larger overarching trend of how established brands are now effectively targeting and messaging today's consumers on the platforms where time is spent most (e.g. Instagram, YouTube, Snapchat).

See examples of how Star Wars is marketing with top Instagrammers and social media stars here:

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in blog, Branded Content With Influencers, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

How Brands Collaborate With Popular Viners

Popular Viners Help Brands Dominate Social Media Marketing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Brands Are Dominating Social With Popular Viners

In a short span of two years, 6-second video sharing platform Vine has given rise to a slew of popular Viners, many with millions of followers (see our recent list of top 10 Viners to follow now here). Although Vine (owned by Twitter) currently does not provide brands with native advertising, the lack of an ad platform has not stopped many top brands from collaborating with popular Viners in order to market to their vast audiences.

Since Vine does not provide native advertising options (see the difference between native, sponsored content, and influencer marketing here), savvy brands are partnering with popular Viners for their social reach on Vine and henceforth promoting the content on other social media channels (e.g. Instagram, YouTube, Twitter, Facebook, etc.). This multi- or cross-platform approach strategically maximizes both the popular Viners' built-in social reach and social amplification of brand-creator content.

See how these brands are successfully creating alongside popular Viners for multi-platform, social media marketing success:

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Sponsored Content With Influencers, Vine Influencers

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