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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Instagram Promotion Brand Spotlight: Converse

converse instagram promotion made by you

Instagram Promotion Spotlight: Converse

This spring, Converse launched their largest, most expansive and prescient campaign to date, titled, "Made By You." This campaign was created to feature both celebrity and consumer worn converse. The final result is a curated collection of Chuck Taylor All Star portraits from a myriad collection of wearers. In addition to this campaign and exhibit, Converse took to Instagram to utilize Instagram promotion. By pinpointing influencers who double as loyal Converse customers, Converse was able to beget organic, rich content, that also reached a massive audience in the millions beyond their own social breadth (also see our post on influencer marketing).

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in blog, Branded Content With Influencers, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers

Influencer Spotlight: House Tweaking – Dana Miller

house tweaking - blog interview

 

Dana Miller is the voice behind House Tweaking, one of the top home, design, and lifestyle blogs that documents her home renovation. Along with being a creative destination for functional design DIY projects and recipe preparations, Dana is especially adept at integrating brands into her content in a very authentic way, always bringing value for her readers on more than a consumer level. In recent branded posts, she offered food photography tips while working with Blue Apron here, ran a high value furniture giveaway while educating readers on how to order custom Interior Define furniture here, and gave a look into her kitchen's pantry design while giving away NatureBox snacks here. We talked with Dana to learn more about why she started House Tweaking, where she sees the future of blogging, and how brands can succeed at influencer marketing with bloggers.

How did you get started blogging?

I started blogging as a hobby back in 2009 when I was working as a pharmacist. My husband, Steve, and I have always enjoyed making improvements to and decorating the houses we’ve lived in. The blog was originally an outlet for all of my home-related ideas and a way to share our projects with other like-minded homeowners. Once I hit “publish,” I was hooked. Steve bought me the URL I still use today as a birthday gift when I was first starting out.

What was your first blog post?

My first blog post was titled “Tweaking.” It was just a few short paragraphs (no images were included) sharing the purpose(s) of the blog. That’s back when I was still using a double space after each period and referring to Steve as “Handy Hubby.” It’s embarrassing to read now!

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in blog, Influencer Spotlight, Social Media Influencers

WTF is Vine and How are Brands Using it

What is Vine?

In the past few years countless new social media outlets have exploded in usage or come onto the scene such as, Instagram, SnapChat, Keek, YouTube, and Vine (see our post on YouTube channels you should be working with). With Instagram and SnapChat in the media forefront, many are left wondering, what is Vine? Vine allows you to see and share life in motion. You can create short, beautiful, looping videos (maximum of 6 seconds in length) in a simple and fun way for friends, family, and even large brand audiences to see. Vine has over 400 million users and over 1 billion Vine loops are played daily (Vine statistics). Today, brands are utilizing Vine to engage their audiences through short, imaginative and at time ingenious clips and videos. Below are 5 brands employing Vine as a marketing strategy (also see our spotlight on how Dermablend utilized YouTube for it's marketing strategy).

 

Disney

Disney uses Vine to engage its audience through nostalgic Disney clips, classic shots like its castle and fireworks, and by asking its audience to communicate back through contests such as the Halloween contest above. Disney has over 112.9k followers on Vine and almost 8 million loops played.  

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in blog, Monetization, Social Media Influencers

Top 5 Breakout Entertainment YouTubers of 2014

Top Breakout Entertainment YouTubers of 2014

With a saturated entrainment market, it makes sense that performers would turn to YouTube to achieve their own audiences and stardom. From break dancers to comedians to musicians, entertainment YouTubers have a considerable opportunity to find their own fame within the confines of YouTube's 1 billion user strong platform. With the freedom to post what they want, unlike restrictions performers find in other avenues, entertainment YouTubers have the luxury to control their art form. Below are some of the top breakout entertainment YouTubers of 2014.

Whzgud2


Marquese Scott, aka YouTube’s Whzgud2, is an American pop and lock dancer who has been featured on The Ellen DeGeneres show as well as advertisements and music videos. His 2011 video to Pumped Up Kicks is what pushed him to stardom. This year he's done collaborations with UNIQLO, amongst other brands. In his most recent video (above) he collaborates with Kikky for a dance video. His channel has over 1.5 million subscribers and over 276 million views.

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in blog, Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Do Bloggers Make Money?

how to bloggers make money sponsored post atlantic pacific bergdorf goodman new balance

How Do Bloggers Make Money?

Since 2004, bloggers have been sharing their favorite topics across the internet with like minded people. Bloggers were the original digital influencer. Though they remain the quintessential online influencer, in some respects top bloggers are quickly being superseded by popular YouTubers, Instagrammers, Viners, and Snapchatters. Some of the best bloggers have transcended the shakeup in the influencer space, while others have evolved and migrated to new social publishing platforms. Incredibly, some of the top fashion bloggers, are among the most followed top Instagram accounts.

Originally, blogging was a hobby and avocation. The most widely recognized bloggers devote themselves full-time to their efforts; however they began their blogging journey part-time until they secured enough sustainable income from their blog to make it their primary endeavor. Now, top bloggers and influencers (like Danielle Bernstein of fashion blog, We Wore What and Emily Schuman of Cupcakes & Cashmere) can command six figure partnership and sponsorship deals.

Read more here to see how bloggers make money:

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Top 5 YouTube Channels You Should Be Working With

Best YouTubers to Create Branded Content

With the extraordinary ascent of YouTube users, hundreds of millions of hours of video are consumed by users daily, advertisers and brands are catalyzing branded content with the most popular YouTube influencers in the space. The number of viewers watching YouTube is increasing 40% year after year, and watch time of YouTube content is increasing 50% year after year (YouTube stats). Below are YouTubers that have worked with large brands like Coca Cola, HP, and Audible to generate branded content that engages their audiences well beyond your average commercial.

Connor Franta

Connor Franta is a YouTube vlogger who talks to his camera and posts the final product every Monday. With over 4.2 million subscribers and almost 200 million video views, his audience is engaged and enthralled by his latest videos. Connor recently worked with Nature Box (above) to create a healthy branded content video for his subscribers. His ability to flawlessly integrate a brand into a video without giving off commercial vibes is a talent surmounted by few (see our post on three ways to create great sponsored content).

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in blog, Branded Content With Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 5 Breakout Tech YouTube Channels & YouTubers of 2014, Part 1

Top Tech YouTube Channels YouTubers

Subscribe to our industry digest for the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters!

Top 5 Breakout Tech YouTube Channels & YouTubers of 2014

With over 300 hours of video uploaded every minute (according to YouTube statistics), every category from Tech to Cooking to Beauty is saturated with countless videos on a myriad of topics. In short, it's getting harder and harder to stand out as a remarkable channel and build an audience. YouTubers have their work cut out for them and use an assortment of techniques to distinguish themselves from the crowd. There are still rising stars among the stalwarts who are equally equipped with consistency, production quality, personality, charisma and an ability to connect with the audience. The best channels also tend to create the best branded and sponsored content. These online influencers know how to build a brand into their voice. As a result, they are able to protect the coherence and integrity of their channel and prevent audience alienation as a byproduct of disingenuous material. (Check out our posts on How to Make Branded Content and Picking the Right Influencers.)

But most consistently, the best channels and YouTubers engage their audiences. They capture and create trends, shoot creative and novel content. They educate their audiences, share their world with their loyal fans and most importantly connect with their fans. Here's our list of top 5 breakout Tech YouTubers of 2014.

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in blog, Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Top 5 YouTube Branded Advertising Videos of 2014, Part 1

Top 5 Sponsored YouTube Videos of 2014

With over 1 billion users and hundreds of millions of hours of video being watched daily, YouTube is a marketing powerhouse that with advertisers, agencies, and brands racing to capture audience, engage innovative ways, and collaborate with YouTubers, channels and creators. According to YouTube statistics, more than a million advertisers are using Google ad platforms to reach their audience. However brands that collaborate extensively with influencers, YouTubers and creators to conceive and design branded content and campaigns are the primary players in the industry (see our post on three ways to create branded content).  Below are some of the top branded content YouTube videos of 2014.

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in blog, Branded Content With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Victoria’s Secret Angels: Queens of Influencer Marketing

Victoria's Secret has picked up an average of 100,000 Instagram followers daily for the first five days of January, increasing from 8.8 million to 9.3 million. Since early November when the 2014 Victoria's Secret models took to social media to announce their participation in the upcoming fashion show, the social world has been abuzz about the show and gorgeous models.

A recent study on brand perception revealed differences from male and female consumers. The most popular conversations were generated by the fashion show, followed by the semi-annual sale. Both genders talked about the amazing bodies of the models. Women tended to share their feelings about the models, while men tended to focus on physical elements of the show and models. Following the week after the show, when the sale started, the topics of women's conversations branched out to the sale and shopping experiences while the topics of men's conversations mostly remained unchanged.

Victoria's Secret has a long withstanding history of igniting excitement and conversation and securing its position as America's favorite lingerie brand. Its annual fashion shows have transformed the way Americans perceive lingerie shopping by elevating the shopping experience into a mainstream cultural phenomenon that is televised in 192 countries worldwide. As such, the brand's strategic move to always select and curate their angels who have massive social presence as leverage to further elevate its brand image and presence within the retail industry.

Is it a coincidence that all of these Victoria's Secret Angels have at least 1 million followers on Instagram? Absolutely not. A simple search of any of the models listed below will produce their Instagram pages as the top search result. The top Victoria's Secret Angels with the greatest number of Instagram followers:

Alexandra Ambrosio 3.5 million

Adriana Lima 4 million

Candice Swanepoel 4.7 million

Doutzen Kroes 2.4 million

Karlie Kloss 1.8 million

Lily Aldridge 1.7 million

Behati Prinsloo 1.6 million

in blog, Fashion Influencers, Instagram Influencers, Social Media Influencers

Influencer Spotlight: Bethany Mota of MacBarbie07 on YouTube

YouTube mega-star and influencer, Bethany Mota, started making beauty and fashion videos on her YouTube channel, MacBarbie07, back in 2009. Since then, she has amassed over 500 million views and has over 7 million subscribers, making her the most subscribed beauty channel on YouTube. And did we mention she's only 18 years old?!

Mota rose to fame with her 'haul' style videos, where she features recently purchased articles of clothing and beauty products. As "hauling" became more popular on YouTube, retailers began to see the potential for advertising opportunities. Bethany has participated in video advertising campaigns with large companies like Forever 21 and JC Penny, and in 2013 launched her very own clothing and accessory line for Aeropostale. She has appeared as a guest judge for Project Runway, been featured in Teen Vogue, worked as a special correspondent for Entertainment Tonight, and in 2014 won the Teen Choice Award for "Choice Web Star'.

Young girls from all over the globe can't get enough of Bethany Mota. Not only does her YouTube channel garner millions of fans, so do her social media channels. Her social stats are as follows:

Instagram: 3.6 million followers

Facebook: 1.3 million likes

Twitter: 1.9 million followers

Below are a few examples of content found on Bethany's YouTube channel as well as a look at her online marketing campaign with Aeropostale. 

 One of Bethany's many 'haul' style videos, where she shows viewers items she's recently purchased

 A DIY and styling video

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in blog, Social Media Influencers, YouTube Influencers

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