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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

YouTube Red Subscription Launches YouTuber Originals

YouTube Red Subscriptions YouTubers Originals

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Red Subscription To Debut Top YouTubers In Original Shows

On February 10, YouTube's new subscription service, YouTube Red, will premiere the first in a series of original movies and shows starring top YouTube influencers including PewDiePie and Lilly Singh, among others. The service, which cites commercial-free and exclusive access to content among its many perks (including its YouTube Gaming and Music apps), is aimed at capitalizing on top YouTube starsdevoted followers, reach, and engagement.  With the launch of their original YouTuber content, YouTube Red competes ever more directly with over-the-top streaming services like Hulu and Netflix and, as online video continues to grow in popularity, with mainstream television networks as well.

Learn about YouTube Red Subscription Service and its YouTuber originals from PewDiePie, Lilly Singh, channel trailers, and more here:

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in blog, Influencer Marketing News, YouTube Influencers

Digital Influencers vs. Celebrities: Who Wins?

Digital Influencers Versus Celebrities Brand Marketing

Digital Influencers Best Celebrities For Accessibility, Authenticity, & Engagement

As more companies and brands are choosing digital influencers to be the face of their brands, marketers are seeing a shift in who consumers look to for the latest trends, products, and lifestyle aspiration. According to a recent eConsultancy survey, nearly 60% of fashion and beauty brands have an influencer marketing strategy in place, and a further 21% plan to invest in one in the next 12 months. Now, entertainment celebrities who used to influence purchasing decisions with name recognition alone are taking a backseat to top fashion bloggers and Instagram stars.
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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers

The Most Popular Types of YouTube Videos

The Most Popular Types of YouTube Videos

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The 13 Most Popular Types Of YouTube Videos

UPDATE April 16, 2018 — Since our last update, YouTube has continued to grow and evolve. As of Q4 2017, YouTube now has 1.5 billion MAUs with 50% of video views coming from mobile devices alone.

Every day, billions of YouTube users watch billions of hours of video. Those watching aren’t limited to Western countries either. YouTube now offers localized versions of its video sharing platform in 90 countries and 80 different languages. Its YouTube Go app is also set to expand to over 130 countries.

In the interest of keeping the following information as current as possible, we’ve added new information where it applies and preserved the original text.

UPDATE June 1, 2017 — It’s been a little over a year since this post was first published, and in that time, YouTube’s grown and changed a lot.

Between 2015 and 2016, the amount of time users watched TV channels on YouTube increased by 50% and the amount of time users spent watching YouTube content on television screens doubled. What’s more, YouTube is capturing more prime time viewers in the 18-49-year-old market than any TV network. The most popular types of YouTube videos are being watched by more people in more ways than ever before.

In an effort to keep the information in this post as up-to-date as possible, we’ve added new information. We’ve preserved the original text of the post and added clearly marked updates beneath select passages.

When YouTube came onto the scene ten years ago, no one expected the video-sharing platform to completely change how we consume digital video content. Today, YouTube has not only revolutionized how we consume and interact with online video, it has also spawned completely new video genres and hundreds of pop culture icons unique to itself. From vlogs to unboxing videos, top YouTubers in YouTube's creative community have completely redefined entertainment, learning, shopping, and more.

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in blog, Influencer Marketing Infographics, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

The 5 Types Of Digital Influencers You Need To Know

Types of Social Media and Digital Influencers

For the latest news and trends on top digital influencers including YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

5 Types Of Digital Influencers Changing How Brands Market Today

In a recent WSJ article, Donna Lagani SVP and CRO of Cosmopolitan (part of Hearst) relates how every CMO is concerned with influencer marketing and creating content alongside social and digital influencers. With rising rates of ad blocking, rising rates of social media app use, and declining rates of TV viewership, brands, and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy.

To learn more about digital influencers, who they are, and which types brands need to know, check out our explainer post here:

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in blog, Bloggers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

What Is A Let’s Play On YouTube?

What Is A YouTube Lets Play Gaming Video

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

What Is A YouTube Let's Play Gaming Video?

Let's Plays have been a part of the gaming culture long before it became one of the most popular types of videos on YouTube. With the world's biggest video platform and network, YouTube Let's Plays have become so popular with YouTubers and audiences that both gaming brands and creators have begun to tailor content specifically for this type of YouTube gaming video.

See what is a YouTube Let's Play, popular  Let's Play examples from top YouTubers, and why Let's Plays are one of the most viewed videos on YouTube here:

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in blog, Online Video Marketing, YouTube Influencers

React World Licensing Woes & Aftermath

Fine Bros React World YouTuber Licensing Scandal

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Top YouTubers The Fine Bros' React World Folds After Global Licensing Outrage

Following a tumultuous last few days, YouTubers Benny and Rafi Fine of top YouTube channel, The Fine Bros, have decided to shut down their licensing program, React World , and retract their trademarks for "react" and reaction-style related video content. React World, its creator program, and associated trademarks have since been shut down, retracted. While the aftermath of React world continues to unfold, The Fine Bros have lost hundreds of thousands of subscribers (at a rate of ~100 unsubscribed each minute)

See how the events unfolded for The Fine Bros' React World (from initial announcement to subscribers lost to public apology) here:

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in blog, Influencer Marketing News, YouTube Influencers

YouTube AdBlitz, YouTubers, & 2016 Super Bowl 50

YouTube AdBlitz Top YouTubers 2016 Super Bowl 50

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How YouTube AdBlitz, YouTubers Are Increasing Brand Reach For Super Bowl 50

Last year, 840 million minutes of Super Bowl ads were watched on YouTube (more than double the amount from the year prior) with more than 300,000 hours of Super Bowl ads watched on YouTube during the actual game. Brands who released their ads on YouTube prior to the big game received an average of 2.2 times more views than those who posted an ad on game day.

Read on to find out what is YouTube AdBlitz and how brands are partnering with top YouTubers for 2016 Super Bowl 50:

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, YouTube Influencers

What Is Influencer Marketing?

What Is Influencer MarketingFor the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

What Is Influencer Marketing? How Can It Help My Brand?

The way people consume content is evolving. To capture the attention of audiences who spend more time staring at their phones than at television screens, brands must alter their approach to marketing. Influencer marketing, which leverages the power of a social media “influencer” (i.e. Instagrammer, YouTuber, former Viners, blogger, or vlogger) to expose a brand or product to the influencer’s large follower base - which can number in the thousands or even millions - is one of the most effective ways companies can organically target an engaged audience and increase brand awareness.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Latest Influencer Marketing News | Weekly Roundup

Influencer Marketing News Nike YouTube Series

via Nike's first-ever YouTube channel series. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

This Week's Influencer Marketing News Features Facebook vs. YouTube War, Anonymous YouTuber Interview On Brands, More

Check out this week's installment of Influencer Marketing News, where we take a look at Facebook's newly released "hours watched per month" metric, how one top YouTube channel generated community backlash for their new content licensing program, Nike's brand new YouTube series, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers

Best Instagram Sponsored Posts | Brand Guide Series

Sponsored Instagram Posts 2016 Brand Marketing Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Best Instagram Sponsored Posts Weekly Brand Series

In this week's installment of our "Best Sponsored Instagram Posts" series, we examine two of our favorite recent Instagram campaigns. One, for the upcoming film The Finest Hours, and the other for Xfinity, a Comcast service. As traditional TV viewership decreases, we have seen a progressive uptick in the number of entertainment companies working with influencers to leverage their online relevance. These two campaigns are the most appealing and successful from the past few weeks.

If this is your first time tuning in for our Best Sponsored Instagram Posts weekly series, here's what we have covered so far:

Be sure to read on for more about these two standout Instagram marketing campaigns, and check back next week for another installment of this brand guide series.

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in blog, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

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