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6 Top Lifestyle Bloggers You Should Know
Lifestyle blogs cover categories that portray a blogger's everyday life; often including style, travel, food, and decor. A lifestyle influencer curates and produces content that is specific to their own interests, as defined by Kissmetrics, "Influencers are people who are active on social media and blogs. They also are brand advocates and niche promoters."
Top social media influencers can have a reach of hundreds of thousands to over a million followers. Total audience reach coupled with high levels of social media engagement (see our post here on "Why Social Media Engagement Matters For Sponsored Content") makes top influencers and digital content creators especially attractive to companies seeking to brand and message to their dedicated audiences.
In order to elicit the maximum levels of engagement and brand affinity in a successful influencer marketing campaign (see our post here on "How To Measure Influencer Marketing Campaigns" and access our checklist), brands allow influencers to retain creative control in order to maintain authenticity. Brands must also understand the top lifestyle blogger, their audience, and how they interact with their audience in order to ensure the proper brand message integration.
For a quick overview of how brands should not interact with social media influencers, check out this vlogger's video.
Here are our top lifestyle bloggers: