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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

Snapchat For Business: How To Do a Snapchat Takeover [INFOGRAPHIC]

Snapchat For Business: How To Do a Snapchat Takeover [INFOGRAPHIC]

image via Snapchat. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Why Brands Are Letting Influencers Run Wild on Snapchat Takeovers

With over 7 billion video views per day and a user base of close to 200 million, Snapchat is becoming the go-to platform for companies and organizations looking for new ways to increase brand awareness and target younger, engaged audiences. As Snapchat's popularity increases with brands (see our aggregate list of brands marketing on Snapchat here) and competition for Snapchat's audience becomes more fierce, savvy marketers hoping to capitalize on Snapchat's extensive reach must find new and innovative ways to connect with Millennials leery of traditional advertising.

For inventive brands, the solution to these obstacles may come in the form of an effective new strategy called a Snapchat Takeover.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing Infographics, Snapchat Influencers, Social Media Influencers

20 Top Gaming YouTubers

20 Top Gaming YouTubers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Play On: The 20 Top Gaming YouTubers

UPDATED May 31, 2017 — Given the popularity of this list (originally written in the beginning of 2016), we’ve updated and expanded it for 2017. YouTube is growing quickly and recently announced that the number of channels on the platform with 1 million or more subscribers is up 75%. Though all of the YouTubers who made the original Top 10 list still remain in the Top 20, the rankings have changed. The original content has been preserved, but we’ve adjusted the rankings, added ten new personalities and clearly noted any shifts within the top list placement. To learn more about YouTubers, see our post on the richest YouTubers or check out our guide to influencer marketing with YouTubers.

The growth of the international gaming industry shows no signs of slowing down. According to the most recent Global Games Market Report, worldwide revenues are projected to reach $107 billion in 2017 and eclipse $118 billion by 2018, with the United States gaming industry alone poised to grow 30% to $19.6 billion by 2019.

The nature of how gamers interact is also evolving, closely paralleling the explosion in gaming lifestyle and culture popularity. Whereas gaming was once considered a solitary activity, the burgeoning gaming community now relies on video platforms like YouTube to communicate, learn, and share virtual exploits. Gaming YouTube videos can take on a variety of formats, including “Let’s Plays” (gameplay accompanied by commentary), walkthroughs (instructional gameplay and commentary), machinima (movies created from gameplay), and reviews. With an ever-growing number of loyal followers, top gaming YouTubers and channels are capturing the attention of millions with top subscribed channels and highly-viewed video content.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Latest Influencer Marketing News | Weekly Roundup

Influencer Marketing News Agency Roundup

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Influencer Marketing A Hit With Brand Marketers, YouTubers On The Silverscreen, & More

For this week's Influencer Marketing News Roundup, we take a look at how brand marketers are leveraging social media influencers, the rising trend of featuring digital stars in both TV and film, and how YouTube's No. 1 gamer, PewDiePie, raised over $150K for charity. Earlier this week, we shared how the best auto brands are now marketing on Instagram, offered a detailed look and tips for maximizing YouTube Annotations, the converging worlds of PR agencies and influencer marketing, and how Instagram's latest updates will impact video marketing on the popular photo-sharing mobile app.

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in blog, Influencer Marketing News

The Best Auto Brands Marketing On Instagram

The Best Auto Brands Marketing On Instagram

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on how brands are marketing with social media stars

How Top Auto Brands Are Marketing With Instagrammers

Cutting through the noise in today’s media-saturated market can be a Herculean feat, even for today’s most respected automotive brands. As audiences continue to migrate toward digital platforms and mobile apps, marketing on Instagram (whether through brand channels or by collaborating with top Instagrammers) offers auto brands an effective and succinct way to reach today's consumers. The marked success of top auto brands marketing on Instagram including Mercedes-Benz (their “Take The Wheel” campaign garnered 87 million Instagram impressions and over 2 million likes), and BMW illustrates just how effective brand sponsored posts can be for automakers. In a recent study, digital intelligence firm L2 discovered that engagement for auto brands was highest on Instagram.   

Across the top auto brands on Instagram, Mercedes and BMW dominate (while BMW leads with 5.7 million avid followers on Instagram, Mercedes owns the top 20 list with multiple branded channels) though a host of competing brands are vying for top spots. Many of these auto brands including Jaguar, Maserati, Toyota, and Chevrolet are tapping into what Forbes describes as "the passion behind cars" and complimentary lifestyles espoused by top Instagrammers.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Brand Glossary Guide: YouTube Annotations

YouTube Annotations Definitions Examples

For the latest authoritative marketing news, trends, and stats onYouTubers, Instagrammers, Snapchatters, and marketing with digital stars, subscribe to our industry digest newsletter! 

How Brands Can Best Use YouTube Annotations

As part of our ongoing YouTube Brand Glossary Series (see last week's post on "YouTube End Cards"), we're taking an in-depth look at YouTube's Annotation feature. YouTube annotations are a powerful way to increase a video's value to the viewer and, when used properly, can help increase engagement, boost video views, and provide a consistent lead funnel through clickable links embedded in the YouTube video content. By integrating additional information into videos and creating an interactive experience, annotations also encourage viewers to watch each YouTube video longer and/or drive viewer traffic towards external landing pages. Read More>>

in blog, Online Video Marketing, YouTube Influencers

How PR Agencies Can Win With Influencer Marketing

Influencer Marketing Essential For PR Agencies

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

5 Reasons Why Influencer Marketing Is Essential For Top PR Agencies Today

As traditional public relations channels like print media readership and television viewership continues to decline, PR agencies and in-house public relations teams must find new and innovative ways to target audiences that spend the vast majority of their time on social media channels, platforms, and apps. In a previous article, we explored how this market shift toward digital content consumption, along with the rise of ad-blocking software, has led many PR agencies to use influencer marketing as a way to raise awareness and promote brands with customers. Now, public relations specialists are realizing why partnering with top social media influencers and influencer marketing agencies offers key advantages over traditional marketing strategies.

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in blog, Influencer Marketing

Instagram Marketing Leaps Forward With These Latest Updates

Instagram Marketing Video Views UpdatesFor the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Instagram Unveils Video Views To Engage Marketers & Instagrammers Alike

As video has become a more powerful tool for marketers, social media platforms have responded with increasingly bold and resolute measures in an attempt to steal views away from YouTube—online video content's reigning champion. Last year, for example, there was massive buzz over Facebook's addition of video analytics features to make its video platform more marketer-friendly. Now, we're seeing a similar push by Facebook-owned Instagram.

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in blog, Branded Content With Influencers, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

What is a YouTube MCN?

What is a YouTube MCN?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube MCNs: Everything You Need To Know

Over 800 million unique users visit YouTube each month. Finding a way to monetize these massive audiences, however, can be challenging for both content creators and brands looking to develop sponsored content with YouTube's most prominent digital influencers. In the wake of YouTube stars' escalating popularity and increased social reach, Multi-Channel Networks (MCNs) have emerged to help content creators produce high-quality videos and manage their advertising revenue streams. On the brand side, MCNs provide a vital link between YouTuber and companies by facilitating lucrative influencer marketing partnerships and giving brands access to a digital influencer's large social following.

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in blog, Branded Content With Influencers, Influencer Marketing Guides & How-To’s, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Best YouTube Sponsorship Examples From Tech Giant, Samsung

YouTube Sponsorships Samsung YouTubers Channels

For the latest authoritative marketing news, trends, and stats on YouTubers, social media stars, and influencer marketing, subscribe to our industry digest newsletter! 

Here's How Samsung Creates YouTube Sponsorships With Top YouTubers

With over 1 billion active users, YouTube is well-positioned for immense growth and to receive traffic, audiences, and time spend from TV. In the later half of 2015, Bloomberg reported that Americans now spend more time on social apps and watching mobile video than TV. As such, many advertisers, brands, and publishers are seeking to market on the world's biggest mobile video platform, YouTube.

On YouTube, top YouTube influencers and YouTuber channels command a vast share of YouTube's core demographics. With millions of subscribers each and billions of video views, brands are eager to partner with top YouTubers to create relevant content that espouses brand messaging and is shared among fans. See how top tech brand Samsung creates standout YouTube sponsorships with top YouTube stars here:

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Is A YouTube Influencer Agency?

What Is A YouTube Influencer Agency?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Influencer Agency: What You Need to Know

When YouTube was launched by PayPal employees Chad Hurley, Steve Chen, and Jawed Karim in 2005, no one could have predicted the video sharing platform would one day become the third-most visited site in the world (behind only Facebook and Google). Within a year, YouTube was the planet’s fastest growing website, and soon a legion of magnetic YouTube personalities - known today as “YouTubers” - were amassing large, engaged audiences and creating videos that received millions of views each. As the platform emerged from infancy, companies began forming to help top YouTubers monetize their popularity and build an infrastructure to accommodate this new type of influencer-driven marketing, among them the YouTube influencer agency.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

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