X

The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Amazon StyleHaul Partnership Leverages Top YouTube Influencers

Top YouTube Influencers Are A Major Part of Amazon - StyleHaul Partnership

Digital marketing has certainly seen drastic changes over recent years. As the internet becomes an increasingly integral part of our daily lives, more and more successful digital partnerships are formed between online companies. With mobile data usage up 69% from last year and Americans spending close to 3 hours a day solely on their mobile devices, using communication platforms like YouTube at an astounding rate, finding innovative ways to leverage these content publishing platforms to grow and expand from a business perspective is practically a necessity.

StyleHaul is an example of a company which taken advantage of YouTube influencers and the large consumer base that follows them with their recent partnership agreement with Amazon holds great potential for both companies.

Who Is StyleHaul?

As the largest global content creator community with over 6,000 creators, StyleHaul is a major digital marketing platform for women’s fashion, beauty, and health brands. The StyleHaul headquarters are in San Francisco, but they have quite a few other offices such as their locations in Chicago, New York, London and Singapore.

Their online presence is huge, with over 1 billion views weekly from 60 million subscribers in 63 different countries. While StyleHaul has an online presence across four major platforms, it’s most influential by far is YouTube. StyleHaul has been a melting pot of YouTube influencers for quite some time now to reach millions of viewers and building trust by reviewing products. Creating this agreement with Amazon may stretch their reach to double or even triple the viewers.

How Are They Partnering With Amazon?

This partnership is centered around a deal to release short videos on select Amazon.com products which would include YouTube influencers such as Alisha Marie, Megan Parken and Dulce Candy. These influencers would be posting videos reviewing products on Amazon to help give shoppers more information on different products. With a large audience already established who trust what these personalities have to say, the strategic alliance between product and influencer can make the difference between whether a product sells or doesn’t.

Read More>>

in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Top 5 Breakout Haul Videos of 2014

Top 5 Breakout Haul Videos of 2014

Haul videos are a phenomenon that started gaining traction on YouTube in 2007. This trending video genre has evolved into one of the top YouTube categories. Haul videos peaked in around 2010-2011, as YouTubers in the fashion and beauty space would post videos of what they bought on a recent shopping trip. They show each item of the trip, talk about what they liked about it and talk about trends and deals for their audience with links to the products. This became a quick hit with audiences and an obvious sponsorship opportunity for brands to capitalize on. Sponsored haul videos by endemic brands assimilate the brands naturally into the content and resonate well with audiences (see our post on Ways to Create Great Sponsored Content).

Though the haul format has evolved and the fashion and beauty YouTubers now mix in haul videos with medley of content, audiences and YouTubers still covet the format. Below are some of the top breakout haul YouTubers of 2014.

Kathleen Lights

Kathleen, the YouTuber behind Kathleen Lights, is a 22 year old beauty Youtuber who discusses everything from product reviews and comparisons to product hauls and collection videos. Her most recent haul (above) is from her trip to California. It's 22 minutes long and covers over 25 different beauty products she recently purchased. Her channel has over 600k subscribers and over 30.4 million video views (also see our post on the top 5 breakout entertainment YouTubers).

Read More>>

in blog, Bloggers, Fashion Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Brands on Meerkat and Periscope

Brands, Meet Meerkat and Periscope

Social media is an integral part of our lives, as we become increasingly mobile, there is a seemingly inexhaustible number of social media networks to choose from. The burgeoning trend in the social media world is the advent of live-streaming. These are live broadcasts that allow viewers to watch and interact with your stream in real time.

Yes, it’s a little unnerving – what if people see you mess something up? What if that annoying partner or coworker interrupts you midsentence, or mid-thought? What if you draw a blank and sit there looking dumbfounded for the entire world (namely your customers if you’re a brand) to see? Well, that’s kind of what makes people like you more – being relatable – and it’s definitely the reason to check out this new technological advancement.
But, which app should you choose? There are currently two companies battling for your support: Meerkat and Periscope. If you’re new to the concept, or in need of additional information, we’ve discussed their independent features, pros, cons, and comparisons between the two below. Hopefully you’ll be able to make the wisest choice for your company (and consumers).

What is Meerkat?

Meerkat was launched in February, 2015 and allows its users to produce livestreaming videos with the click of a button. Most interestingly, is that Meerkat videos only exist in the moment they are being recorded and it’s designed to work exclusively with your Twitter account, integrated into the Twitter API.

Read More>>

in blog, Online Video Marketing

Facebook Video Launches Content Anthology Initiative

Facebook Video Launches Content “Anthology” Initiative

Video production and video viewership has increased exponentially. All the key video players in today’s arena are vying for marketing and advertising dollars, so it’s no wonder that Facebook has joined the pursuit.

According to statistics, there are now more Facebook videos on the popular social networking site than there are YouTube shared ones. That transformation has increased interest in securing funds from additional advertising and marketing investors.

So What is the Content Initiative?

Facebook launched the Content Initiative as an attempt to seek out publishers with experience in the realm of branded content. It would appear that the goal is to attain a group of partners who will assist Facebook in developing and designing unique videos. These pieces will all be branded and original - and owned by Facebook - thereby enabling Facebook to present them to marketers and advertisers.

The ultimate goal of course is to garner increased capital through video advertising. In summation, the basis for the content initiative is to create a solid group of video content publishers to work in correlation with Facebook and potential advertisers. Brand-specific videos will be produced and then shared on the social media site.

Read More>>

in blog, Branded Content With Influencers, Facebook, Monetization, Native Advertising With Influencers, Online Video Marketing, YouTube Influencers

How do Influencers Make Money with YouTube Sponsorships?

How Do Influencers Make Money with YouTube Sponsorships?

Making money online sounds ideal. Imagine, working from anywhere, anytime that you want. Many people have made working online a reality, and YouTube is a popular way to do so. But how do people monetize their video creation? Most YouTube influencers past 100,000 subscribers land brand deals to endorse and authentically promote a product or service in their videos. YouTube influencers typically receive countless emails and daily inquiries from brands and agencies hoping to partner with them. YouTube influencers choose which brands to work with based off a few important criteria: budget and compensation, scope of project and brand asks, social media promotion involved, and how closely the brand authentically resonates with the YouTube influencer’s personal experience and taste. YouTube sponsorships work best when the brand is a natural fit for the influencer, channel theme, and audience, which results in better viewer-sentiment with the influencer and the brand, and when it proves beneficial to all parties involved: the brand reaches target audience through genuine endorsement; the audience learns about a new brand and is usually offered an exclusive discount; and the YouTube influencer gets paid for their work along with the added perk of free product and services. Learn more in our blog post about ways to collaborate with YouTube influencers for branded videos.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Facebook Video Rivals Youtube

Facebook Video Rivals Youtube

When we think of watching videos, the powerhouse portal Youtube may be first to come to mind. However there seems to be a new contender in town. Traditionally when we think of Facebook, we often think of status updates and funny cat memes. But with new updates, Facebook video may be rivaling Youtube video in a big way.  

Company announcements are often yawn provoking. But in the case of Facebook’s announcement regarding their push into videos, it proved to be noteworthy. In their first update, Facebook decided to roll out autoplay on videos. So as users would scroll through their news feed, videos would automatically start playing (without sound).

The latest rollout was a change in the algorithm to start showing more videos to people who actually enjoyed watching them. Facebook determined this by measuring the amount of times someone would spend watching a video before scrolling on. As a result the videos were shown more commonly to those who actually wanted to watch them.

Read More>>

in blog, Online Video Marketing, YouTube Influencers

Snapchat Celebrities: The New Social Influencers

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Snapchat Celebrities - Where Are They?

A digital influencer has traditionally been easy to find. Followers, number of engagement, and verification all point brands in the right direction. With the introduction of Snapchat, however, all previously used metrics have been thrown out the window, and finding a Snapchat influencer has become increasingly difficult.

The ephemeral nature of Snapchat makes the platform unique, attractive, and difficult all at the same time. The only measurable tools available for brands to measure success is the amount of times a snap has been opened and how many screen shots were taken. Not only that, but there isn’t an auto-populate field when you search for a name, nor is there a visible follower count on profiles.

Nevertheless, the undeniable reach of the platform can’t be ignored and brands are starting to dive in and include Snapchat influencer campaigns as part of their overarching integrated marketing campaign. With huge brands like Disney and Relativity Media investing heavily into influencer marketing, it's become clear that Snapchat celebrities are the new social influencers.

The Snapchat Influencers To Watch

A "Snapchat celebrity" is a very new concept. The platform itself is also new. Most of the Snapchat celebrities, however, are not: they migrated to Snapchat from an already successful social channel such as Vine or Youtube. They took an already flourishing fan base to a new medium, and continued to garner new followers.

Read More>>

in blog, Branded Content With Influencers, Snapchat Influencers, Social Media Influencers

Reaching Millennial Consumers through Instagram Content Creators

Reaching Millennials Through Instagram Marketing

Reaching a specific demographic has always been key for precise and effective marketing. As more social channels and content influencers launch and become popular, this task becomes easier to accomplish more accurately. Instagram has over 300 million active users, with an average of 70 million photos uploaded every day. This is a massive amount of content, but Instgram users are consuming it around the clock and generating over 2.5 billion likes daily (Instagram Statistics). Millennials make up 51% of the users on Instagram, making it the most millennial heavy social platform right now (digiday). This makes Instagram marketing key for reaching millennials.

Read More>>

in blog, Instagram Influencers, Monetization, Social Media Influencers

Michelle Phan’s Ipsy Beauty Box

michelle phan ipsy

How YouTuber Michelle Phan Achieved Big Time Success With Ipsy Beauty Box Subscriptions

Ipsy beauty box, the makeup sample startup of YouTube influencer and entrepreneur Michelle Phan, just reached a significant milestone in its subscriber count. For the month of April, Ipsy beauty box will be sending out over 1 million beauty sample bags to it's subscribers. This is no small feat, as beauty subscription box competitor, Birchbox, who launched a year before Ipsy, is at 800 thousand subscribers.

But Ipsy has one thing Birchbox never will, a legion of devotee millennials who followed Michelle long before she was selling anything. As a YouTube creator, Michelle Phan has been using her influence to bring her audience everything they never knew they needed to know about makeup. For Michelle, the logical next step was to create the ability for her audience members to follow along with her beauty tutorials. As noted on the Ipsy's site, "Michelle Phan has inspired countless women around the world through her beauty video tutorials on YouTube. Every day, the question Michelle gets asked the most is: "What are the right products for me?' Ipsy beauty box is an exemplary extension of a YouTuber leveraging her brand and influencer marketing.

Through her pervasive beauty knowledge, Michelle saw that there's not a single product that works for everyone. Birchbox and Ipsy's model is to customize their monthly subscription boxes to each unique user through a style profile and quiz. "With infinite beauty product combinations in the marketplace, choosing the best items for your needs can be a challenge! That was why Michelle created Ipsy. Michelle and her team of stylists have selected products they love, for you to try." Through Michelle's devoted and steadfast audience, Michelle has been able to capitalize on the core of influencer marketing - the ability to authentically endorse a brand or product and the creative dexterity to market to her following (also see our post on the top haul videos of 2014). Michelle has what Birchbox doesn't - an unfeignedly unique voice and personality.

Michelle's audience are influencers in their own right. She has thousands of followers who are YouTubers themselves. A search for "Ipsy" on shows thousands of videos created by other influencers bestowing their own endorsement of the brand. Ipsy was born native to YouTube and grew through YouTube, the zenith of social content where brands and product endorsement are an intrinsic and integral aspect of the content. It's no wonder, they've grown so fast.

Back in May of 2007, Michelle posted her first makeup tutorial video to YouTube. Since then, she's reached 7.5 million subscribers, worked with Lancome as their official makeup artist, created a line of makeup with L'Oreal titled EM, created a multichannel network for women on YouTube titled FAWN, as well as written a book and worked with Cutting Edge group to launch Shift Music Group, where social media will be used to raise awareness for new and upcoming artists (also see our post on YouTube influencer Bethany Mota). All of this, along with Ipsy, makes Michelle one of the most successful YouTube influencer turned entrepreneurs in the space. With Ipsy beauty box alone, Michelle has created a revenue stream of over $120 million in annual sales.

image source [ 1 ]

in blog, Monetization, Social Media Influencers, YouTube Influencers

Top 5 Best Branded YouTube Videos: Part 2

Best Branded YouTube Videos

The best YouTubers and YouTube influencers are as good at captivating their audiences through branded content as they are with their standard channel content. A priority of all YouTube creators is to maintain and entertain their audience through authentic means. So, anything with the potential to obstruct or impede that relationship interferes with the YouTubers ability to connect with their audience and grow. Audiences are an exceptional litmus test for branded content. Anytime they sense content being overly branded or branded content done in a clumsy way, they are quick to dislike and comment on the video with their vitriol.  The best branded YouTube videos come from an unequivocal match between the brand, the content, and the creator. If the creator is already a fan of the brand or a realistic potential user, branded videos will find more success with the creator's audience (see our post on three ways to create great sponsored content).

The best branded content comes from when the brand and advertiser relinquish control of the content, forgoing a script to allow the creator to captivates audiences in their own unique way. Scripts can leave a video feeling dry and out of place amongst countless other videos. Just a few "whistle blowers" can call a creator out on inorganic, or overly sponsored content, and create a major stir. When the influencer has control and a strong say, the content will feel more organic and accepted by their audience (all see our post on three things to remember when making branded content for YouTube). The goal is to create content the YouTuber's audience will enjoy and want to share. This drives shares, likes, views and comments and builds a wholly unencumbered connection with the brand.

Listed below are our picks of the top best branded content YouTube videos and brand sponsorships.

 Andreas Choice

Andrea, behind AndreasChoice, is a DIY, fashion, beauty, and lifestyle YouTuber with over 3.1 million subscribers. For this branded YouTube video, she collaborated with her YouTube friend Blaire, behind JuicyStar07 (with over 1.7 million subscribers herself) to give fun tips on ways to accentuate your smile. This video is sponsored by Colgate to promote their optic white tooth paste and the fun teeth whitening tips, integrating Colgate, was the perfect way to organically bring the toothpaste to her audience.

 

Read More>>

in blog, Native Advertising With Influencers, Online Video Marketing, YouTube Influencers

1 ...69 70 71 72 73 74 75 76 77 78

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405