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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Richest YouTube Stars: The YouTube Millionaires List

Richest YouTube Stars: The YouTube Millionaires List

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!  

The Top 10 Richest YouTubers Made A Combined $70.5 Million In 2017 (Over A 30% Increase From 2 Years Prior)

UPDATE May 31, 2017 — We first published this list at the end of 2015, and naturally, a lot has changed since then. YouTube has over 1.5 billion users, and YouTube recently announced that the number of channels with 1 million or more subscribers is up 75%. In order to keep this list as accurate as possible, we’ve updated it to reflect the top 10 highest paid YouTubers for 2017. Most of the same names that appeared on this list in 2015 are still on it today, but there are a few new additions and a few YouTubers no longer ranked among the top ten. We’ve preserved the text from the original article, highlighting any updates, and tracking changes in metrics in order to get a better long-term view of the landscape of richest YouTubers.

Launched in 2005, Internet juggernaut YouTube presented content creators (commonly called "YouTubers") with an entirely new opportunity to produce videos for large, engaged audiences. Since then, the platform has earned attention for its impact on pop culture and its effect on the marketing landscape. The changes to the latter have been so pronounced, in fact, that Forbes published their first list of top-grossing YouTube stars in October 2015 to illustrate the commercial viability of social media stars for both brands and consumers. Today, these top YouTube content creators have become mainstream celebrities in their own right and made millions in the process.

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in Influencer Marketing Top Lists, blog, Influencer Marketing News, Social Media Influencers, YouTube Influencers, Online Video Marketing, Monetization

Creative Ways Brands Can Partner With Social Media Influencers

Creative Ways To Market With Social Media Influencers BMW He Spoke Style

From BMW's latest Instagram influencer campaign with Brain Sacawa of He Spoke Style. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

3 Creative Ways Brands Can Market With Social Media Influencers

In 2015, the world saw the rise of influencer marketing to mainstream prominence. From car brands to travel to many other industries, social media influencers are quickly changing how brands ideate and execute their marketing campaigns. As TV viewership continues to plummet and ad blocking affects advertisers and publishers worldwide, brands are eagerly searching out the best alternative advertising channels to effectively reach audiences and significant demographics online.

Here are three creative ways top brands are marketing with social media influencers:

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in blog, Influencer Marketing, Influencer Marketing Examples, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers

Sponsored Instagram Post Series: Star Wars Marketing For The Force Awakens

Star Wars Marketing Instagram Influencers Sponsored Posts

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Star Wars Marketing With Instagrammers - Best Sponsored Instagram Posts Series

For this week's installment of our Best Instagram Influencer Sponsored Posts Series (see last week's here), we take a quick look at how the Star Wars franchise partnered with key brands and top Instagrammers to drive awareness, engagement, and adjoining retail e-commerce merchandising for the highly anticipated release of their new movie, The Force Awakens.

In their recent article, Entrepreneur details how Star Wars is a marketing force brands should study. Star Wars marketing with notable top social media influencers represents a larger overarching trend of how established brands are now effectively targeting and messaging today's consumers on the platforms where time is spent most (e.g. Instagram, YouTube, Snapchat).

See examples of how Star Wars is marketing with top Instagrammers and social media stars here:

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in blog, Influencer Marketing Examples, Sponsored Content With Influencers, Branded Content With Influencers, Instagram Influencers

How Brands Collaborate With Popular Viners

Popular Viners Help Brands Dominate Social Media Marketing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Brands Are Dominating Social With Popular Viners

In a short span of two years, 6-second video sharing platform Vine has given rise to a slew of popular Viners, many with millions of followers (see our recent list of top 10 Viners to follow now here). Although Vine (owned by Twitter) currently does not provide brands with native advertising, the lack of an ad platform has not stopped many top brands from collaborating with popular Viners in order to market to their vast audiences.

Since Vine does not provide native advertising options (see the difference between native, sponsored content, and influencer marketing here), savvy brands are partnering with popular Viners for their social reach on Vine and henceforth promoting the content on other social media channels (e.g. Instagram, YouTube, Twitter, Facebook, etc.). This multi- or cross-platform approach strategically maximizes both the popular Viners' built-in social reach and social amplification of brand-creator content.

See how these brands are successfully creating alongside popular Viners for multi-platform, social media marketing success:

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in blog, Influencer Marketing, Influencer Marketing Examples, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Vine Influencers

How YouTubers Make Money

How YouTubers Make Money

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Is Your Favorite YouTuber "Selling Out?" Here's How YouTubers Make Money:

Forbes recently published their first ever list of highest-grossing top YouTube stars revealing 2015 yearly income figures ranging from $2.5 million (a three way tie between Lilly Singh, Roman Atwood, and Rosanna Pansino) to PewDiePie's $12 million. While these top ten most popular YouTubers are making substantial amounts of money stemming from their YouTube channels (collectively, they average 13.2 million subscribers each across their primary channel), there are hundreds of thousands of smaller-to-midsize YouTube channels all struggling to monetize their social media stardom in a sustaining fashion.

As one of the many YouTube channels with over half a million subscribers, co-host of the vlog channel Just Between Us Gaby Dunn recently penned an in-depth article describing her financial hardships as a YouTube content creator. Dunn relates both her and her fellow YouTubers' accounts of being "social media famous," striving to create content on a full-time basis, all while attempting to balance menial jobs and positive, recurring cash flow.

While each channel and monetization strategies will be different, here are the 6 most common ways on how YouTubers make money with their growing channel:

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in blog, Influencer Marketing, Influencer Marketing News, YouTube Influencers, Online Video Marketing, Monetization

Influencer Marketing Case Study: Audible

Influencer Marketing Case Studies Audible YouTuber Grace Helbig

For the latest authoritative marketing news, trends, and case studies on social media influencers, top YouTube stars, and influencer marketing, subscribe to our industry digest newsletter! 

An Influencer Marketing Case Study Look At How Audible Marketed With Top YouTube Stars In 2015

With over 180,000 audio books, Audible, an Amazon company, looked to top YouTubers and YouTube channels to drive both awareness and conversions for their membership service. Audible is one over several recognizable brands leveraging the power of video marketing on YouTube by strategically partnering and sponsoring high-traffic YouTuber channels (see also how Lynda.com, Squarespace, Coca-Cola, PayPal, and many more market with top YouTube stars here).

YouTube's video view growth has been undeniable (up 60% year upon year). Additionally, audiences who start their online browsing on the YouTube homepage (similar to turning on a TV) is up three-fold, also year upon year. Audible's approach to video marketing with top YouTube stars not only leverages the reach and massive adoption of online viewers, but also factors in the immense influence and close ties popular YouTubers have with their audiences. In a recent study, over 60% of 13 to 24-year-olds would try a YouTuber-recommended product.

To see Audible's strategy and approach with top YouTube stars including which YouTubers were a part of their 2015 YouTube marketing campaign, view our case study here (metrics provided for first half of 2015):

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Sponsored Content With Influencers, YouTube Influencers, Online Video Marketing

BMW’s Instagram Influencer Marketing Campaign

BMW’s Instagram Influencer Marketing Campaign

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

BMW's Instagram Influencer Marketing Campaign Features European Journey

This week's installment of our Best Brand Sponsored Instagram Post Series (see last week's here) features an innovative, cross-platform campaign approach from automaker, BMW. In addition to several car brands, many other top brands in all industries have partnered with popular social media influencers to create sponsored content that drives awareness and engagement in novel, relevant ways.

For the launch and debut of their new 7 Series, BMW partnered with top men's fashion and lifestyle blogger, Brian Sacawa of blog He Spoke Style (see our list of the top men's fashion bloggers here) and photographer Sezgin Yilmaz (with over 1.6 million followers on Instagram). BMW's #DrivingLuxury Instagram influencer marketing campaign, which chronicles blogger He Spoke Style road trip journey through Zurich, Milan, and Munich features a series of sponsored Instagram posts from both blogger and photographer in addition to several blog posts and a dedicated YouTube video.

To see BMW's YouTube video and brand sponsored Instagram posts with top blogger He Spoke Style, check out the rest of our "Best Instagram Influencer Marketing Series" post here:

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Sponsored Content With Influencers, Social Media Influencers, YouTube Influencers, Instagram Influencers, Fashion Influencers, Online Video Marketing

What’s Next For Social Influencer Marketing?

Social Influencer Marketing Future Campaign Examples

The Future Of Social Influencer Marketing Points To Branded Content Collaborations

As brands evaluate how best to utilize social influencer marketing in the new year, we take a quick look at what other big brands have recently done and have slated for their forthcoming campaigns. The close of 2015 saw the rise of two big trends amongst many others: 1) how marketers of all industry verticals are advertising on popular YouTuber channels (e.g. the latest installment of Hunger Games marketing with top YouTuber Kandee Johnson, for more dedicated examples see our post here), and 2) how mainstream, traditional entertainment is vying for a piece of social online traffic by featuring prominent digital influencers in mainstream media (for examples, see here).

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers, Vine Influencers, Online Video Marketing

Most Popular Types Of YouTube Makeup Videos

YouTube Makeup Videos Most Popular Types

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

10 Most Popular Types Of Fashion & YouTube Makeup Videos

The beauty and fashion space has given rise to some of the most successful YouTubers, boasting big names like Zoella and Bethany Mota. Out of a fickle industry, these top YouTubers, fashion, and beauty influencers have emerged as trusted sources of information about what to wear for millions of consumers.

Recent studies show that millennials trust top YouTubers and vloggers to provide real, unbiased information about new consumer goods. This is especially true in the beauty and fashion world, where trends shift continuously and new brands/services/products are constantly available. As YouTube turned 10 this year, several types of YouTube fashion and beauty videos have emerged as mainstays for popular video formats.

Here are the 10 most popular types of fashion and YouTube makeup videos:

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in Influencer Marketing Top Lists, blog, Sponsored Content With Influencers, Social Media Influencers, YouTube Influencers, Fashion Influencers, Online Video Marketing

Influencer Marketing Case Study: Squarespace

Influencer Marketing Case Studies Squarespace CrashCourse

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

An Influencer Marketing Case Study Look At How Squarespace Creatively Marketed With Top YouTubers

As part of our Influencer Marketing Case Study Series (see all of our influencer marketing case studies here), we take a look at how website builder Squarespace collaborated with many top YouTubers and YouTube channels to drive both awareness and conversions for their online service.

YouTubers sponsored in Squarespace's YouTube marketing campaign include (by target niche interest category):

  • Learning - AsapSCIENCE, CrashCourse, Minute Physics
  • News/Pop Culture - Good Mythical Morning, Philip DeFranco, Ray William Johnson, Tyler Oakley
  • Movies - Cinema Sins, Screen Junkies
  • Gaming - The Game Theorists

See standout video integration examples, total views and combined reach metrics, and more below from Squarespace's YouTube marketing campaign with top YouTubers:

Squarespace sponsored dedicated YouTube video from popular movie channel, Cinema Sins

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Sponsored Content With Influencers, Social Media Influencers, YouTube Influencers, Online Video Marketing

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