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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

Roundup: This Week’s Big Influencer Marketing News

Influencer Marketing Agency News Weekly Friday Roundup

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

Influencer Marketing News: Snapchat’s Valuation, YouTubers Working For The U.N., & More 

The reach of social media stars is rapidly transcending the digital space, evidenced by the recent partnership between MCN StyleHaul and Time Inc., the United Nations tapping YouTubers as “Change Ambassadors,” and an amendment that will allow YouTube shows to win Primetime Emmy awards. Meanwhile, Snapchat encountered a minor speedbump and Instagram implemented changes to help make advertising easier for companies.

In our weekly influencer marketing roundup, we examine these and other notable developments and explore how current digital trends will affect marketers.Read More>>

in blog, Influencer Marketing News

How Brands Market With Top Instagram Influencers

How Brands Market With Top Instagram Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Major Brands Are Marketing With Top Instagrammers: A Quick Study Guide

UPDATE April 5, 2017 — Instagram has undergone a number of changes in the last year. With new features like Stories, Live, and Galleries, and phenomenal growth, many of the published statistics on Instagram are outdated. In the interest of keeping this guide as up-to-date as possible with the latest data, we’ve updated these changing statistics. We’ve also preserved the original text, clearly noting updates below passages with new information available.

As more companies discover the far-reaching impact and viral growth potential of marketing with top social media influencers, brands are looking to popular social publishing platforms and networks like Instagram, YouTube, and Snapchat to gain a competitive marketing advantage by reaching millions of new consumers where they spend most of their time. Since Instagram launched in 2010, the photo- and video-sharing app has amassed over 400 million engaged users, making it one of the premier platforms for brands to craft effective social influencer strategies, execute high-reach, creative and engaging influencer marketing campaigns, and chart long-term Instagram influencer collaborations.

Read More>>

in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing Definitions & Glossary [Part 1]

Influencer Marketing Definitions Glossary Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

A Comprehensive List Of Influencer Marketing Definitions, Terms & Concepts

As audiences migrate away from television and toward social media platforms like YouTube, Instagram, Vine, and Snapchat, brands are diverting more resources into social media marketing and influencer marketing strategies. By one estimation, 84% of marketers plan on implementing an influencer marketing strategy in the next 12 months, making it one of the fastest growing forms of advertising today. To help brands better understand the concepts and processes behind this effective approach to reaching new, engaged audiences, we've developed a comprehensive glossary of terms for companies to reference when making decisions regarding their influencer marketing strategies and campaigns.Read More>>

in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

10 Top Female Gamers On YouTube

10 Top Female Gamers On YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Most Popular Female Gamers On YouTube

The gaming industry (which includes mobile gaming, PC gaming, and console gaming) is predicted to generate $100 billion in revenue in 2016, making it one of the most lucrative forms of entertainment for both game developers and advertisers who partner with game makers and gaming influencers (Newzoo). To put that figure in perspective, the revenue of the entire U.S. film industry is projected to be $35 billion in 2019. As we highlighted in a previous post entitled "Why YouTube Gaming Channels Are Seeing Immense Growth," YouTube is now the epicenter of the gaming community, and gaming videos are the 2nd most popular type of video on the platform. According to ReelSEO, ads on YouTube gaming videos and marketing collaborations with game-playing YouTubers brought in close to $4 billion in 2015, and the audience for gaming videos is projected to grow to almost 800 million by 2017.

The growth of the gaming industry and the popularity of YouTube gaming videos have prompted brands to look beyond what many consider the "typical" YouTube gamer (i.e. young men) and seek influencer marketing partnerships with an increasingly popular type of social media star: the female YouTube gamer.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

Why Teens Are “Unfriending” Facebook

Why Teens Are Unfriending Facebook

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Teens Are Abandoning Facebook In Record Numbers, & Here's Why

Facebook recently celebrated its 12th birthday, and in that relatively short period of time, the social media platform has become a mainstay in the lives of 1.44 Billion people (to put that number in perspective, about 20% of the global population now has a Facebook account). According to We Are Social, however, Facebook may be falling out of favor with the youngest generation of internet users (13- to 18-year-olds). The U.K.-based digital marketing firm found that only a third of Facebook’s American user-base is under 30 years old, and 17% more Facebook users are over the age of 40 than those under 30.

In lieu of these developments, brands looking to market to young audiences must identify the reasons why teens are now “unfriending” Facebook in record numbers and where, if not on the world’s most widely-used social platform, teens are now spending their time.Read More>>

in blog, Facebook, Influencer Marketing News

Amazing Influencer Marketing Statistics

Influencer Marketing Statistics 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

10 Eye-Opening Influencer Marketing Statistics Brands Should Know About

Influencer marketing has become one of the most valuable and effective ways for brands and brand marketers to engage audiences that spend hours each day on social media platforms and expand brand awareness by leveraging the relationship between YouTubers, Instagrammers, Snapchatters, Viners, bloggers, and their fans. The following influencer marketing statistics illustrate the growth of this relatively new marketing strategy and the reasons why many brands are partnering with social media stars to develop targeted influencer marketing campaigns.Read More>>

in blog, Influencer Marketing, Influencer Marketing Statistics, Social Media Influencers

Influencer Marketing News | Weekly Roundup

Influencer Marketing News Weekly Roundup Mediakix

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

Influencer Marketing News: Snapchat Dethrones Facebook, Ad Blocking & More

Earlier in the week, we examined why people love social media stars and how brands are partnering with influencers to reach the Snapchat’s rapidly growing audience. For our influencer marketing roundup, we continue to look at Snapchat’s astonishing growth and explore how the beauty, apparel, gaming, and entertainment industries are all implementing influencer marketing strategies to reach new, engaged audiences and increase brand awareness.       Read More>>

in blog, Influencer Marketing News

What CMOs Need To Know About Snapchat

5 Things CMOs Must Know About Snapchat

For the latest marketing news and trends on top Snapchatters, Instagrammers, bloggers, & YouTubers, subscribe to our industry digest newsletter!

5 Things CMOs Need To Know About Snapchat

Snapchat, the disappearing video and photo messaging app valued at $16 billion, continues to enthral millennial audiences and confound other demographics. Bloomberg's recent Snapchat feature "How Snapchat Built A Business By Confusing Olds" reports on both Snapchat's runaway success (100 million people checked Snapchat each day over Super Bowl weekend), and it's user-unfriendly nature (as compared to longer established messaging platforms, Facebook and Twitter).

While certain aspects of Snapchat remain puzzling and unknown to many (e.g. Snapcash), its timely success with both audiences and brands is evident. As one of the top 3 downloaded U.S. apps of 2015 for photo and video, Snapchat's purported 200 million users create over 500 million Snapchat "stories" (at 10 seconds each, that's equivalent to 158 years of video content daily). Currently, Snapchat's native advertising option "Discover" provides brand Snapchat channels for 20 well-recognized names and publishers including BuzzFeed, Mashable, WSJ, and Tastemade.

For other brands and companies seeking to leverage Snapchat's marked strengths, many are partnering with top Snapchat influencers to reach millions of engaged users who tune in multiple times each day to watch the latest news from their favorite social media star. Story views for top Snapchat influencers and channels like DJ Khaled can range up to 3 or 4 million. Here are 5 critical Snapchat takeaways CMOs and advertiser must note and understand in 2016:

Read More>>

in blog, Snapchat Influencers

How Do Instagram Influencers Make Money?

How Do Instagram Influencers Make Money?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Top Instagram Influencers Strike It Rich

UPDATE May 5, 2017 — Instagram influencer marketing has grown at an incredible rate over the last year. Instagram’s added more features, more users, and more compelling reasons to choose it over competitors like Snapchat. Influencer marketing on Instagram is a $1 billion market. In order to keep this post as accurate and valuable as possible, we’ve updated some key statistics and figures with the latest information from Instagram. We’ve preserved the original text of the article and added clearly marked updates below select passages.

Since it's inception at the end of 2010, Instagram has expeditiously grown to be one of the most popular social media platforms in the world, especially for Millennials and teen audiences. The photo-sharing app now claims over 400 million active users, and the platform’s top social media stars, known as Instagram influencers or “Instagrammers,” have amassed huge followings by consistently posting aspiration photos and regularly engaging with fans.

UPDATE: As of April 2017, Instagram has over 700 million users. Its Stories feature (a major factor in Snapchat’s stalling growth) sees over 200 million active users.

Because they command the attention of millions and have developed relationships with thousands or even millions of users, today’s top Instagrammers are in a unique position to collaborate with brands to make a living doing what they do best—creating and sharing incredible content to their engaged audiences across their social media channels. Exactly how much these social media stars can make through influencer marketing sponsorships and collaborations, however, may surprise you.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Why Social Media Stars Are So Popular With Audiences

Why People Love Social Media Stars The New Celebrity

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The New Celebrity: Why People Love Social Media Stars

75% of marketers said they partnered with a social media influencer in 2015, and an estimated 84% of brands are expected to employ an influencer marketing strategy in 2016 (Adweek). As the trend of collaborating with social media stars progresses and evolves with each new technological advancement and social media iteration, it’s worth exploring the reasons why people gravitate to, identify with, and take advice from today's top social media influencers, and what the popularity of social media stars can tell us about the state of marketing today.Read More>>

in blog, Influencer Marketing, Social Media Influencers

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