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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

What Is A Lifestyle Blogger?

What Is A Lifestyle Blogger?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Is A Lifestyle Blogger? Discovering What Elements Define Top Lifestyle Bloggers

"A lifestyle blogger writes, creates, and publishes (multi)media content on various aspects of their daily lives."

A lifestyle blog is best defined as a digital content representation of its author’s everyday life and interests. A lifestyle blogger creates content inspired and curated from their personal interests and daily activities. As such, lifestyle blogs are oftentimes highly personalized to the author's location, life stage and experience. For instance, a former food magazine editor, married, in her mid-30s with a 1-yr old child residing in Nantucket will blog on vastly different categories than a single, 24-yr old lifestyle blogger living in San Diego, who designs bikinis for work. Both are considered lifestyle bloggers, but there will be little if no overlay in their lifestyle blog content.

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in blog, Bloggers, Fashion Influencers, Influencer Marketing Guides & How-To’s, Lifestyle Bloggers

Castrol’s #VirtualDrift Campaign Features YouTube Influencer Strategy

YouTube Influencer Austin Evans Sits Shotgun In Castrol's Virtual Drift Marketing Campaign

A throaty 600 horsepower muscle car, daredevil driver, and loads of next level tech gadgetry. What sounds like a Dom Toretto movie scene from Fast and the Furious, is actually the latest all-digital, YouTube marketing campaign from motor oil giant, Castrol. And instead of a muscle-bound Vin Diesel welding a steel pipe, Castrol’s sponsored influencer marketing video features Austin Evans (a YouTuber star known for his PC and tech reviews) with Oculus’ virtual reality helmet.

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in blog, Branded Content With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Victorious Launches for YouTube Influencers

YouTube Influencers Get Their Own Content Creation And Distribution App From Victorious

Online digital multimedia has emerged as a booming entertainment field. Many content creators are making sizable income by simply posting creative content relevant to both their lives and those of their fans and followers. The availability of multiple social platforms to follow these digital influencers is advantageous. Fans and followers can experience a variety of content delivery formats and engage in different conversations. However, for the digital influencer, having so many different places to post creative content and check “fan mail” can quickly become a digital content overload. Victorious has seen the opportunity to jump in and is helping creators form a single location for all of their content management.

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in blog, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

YouTube Influencer Spotlight: The LaVigneLife

TheLaVigneLife Title Card

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Influencer Spotlight Feature: The LaVigne Life

Jerry and Dee, the couple behind growing family YouTube channel, TheLaVigneLife, document their family's daily adventures, focusing on their two kids, Jerry III and Jordan. With fun, engaging content and great personalities, their YouTube channel is making its way up the ranks as one of the top family and lifestyle channels in the space. They artfully integrate branded sponsorships such as one for Blue Apron and another for Audible into their daily vlog videos, proving to be a valuable YouTube influencer and a must-watch for audiences. Read about why they started vlogging, what they filmed that went viral, and how they forsee the future of YouTube.

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in blog, Influencer Spotlight, Social Media Influencers, YouTube Influencers

Sponsorship Guidelines For Blog Influencer Marketing

Blog Influencer Marketing Guidelines

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

What Brands Need To Know About FTC Disclosure Requirements For Sponsored Blog Influencer Marketing

It certainly isn’t news to most consumers that many social influencers and top lifestyle bloggers are paid to “advertise” or promote products on their social media networks and personal lifestyle blogs. But what the general public may not know is that specific rules, formed by the Federal Trade Commission (FTC),  precisely govern how this advertising is supposed to happen in blog influencer marketing sphere, and how disclosure should happen in order for compensation to be accounted for by the lifestyle blogger or digital influencer.

Blog Sponsorship Trends

Online social media has become the new giant sector for advertising and marketing. With so many people making use of social media platforms, it’s no wonder that companies are now leveraging blog influencer marketing to tap into online audiences. But how exactly does this work? If a company has chosen someone to be a “digital influencer” for their product, compensation for promoting the product can come in different forms, such as free products or cash payments. If this occurs, a disclosure should be included in the post or photo labeling it as an advertisement or promotion. The problem comes when either the lifestyle blogger, or the company whose product is being mentioned, either doesn’t know about the rules surrounding disclosure or chooses not to abide by said rules. Many lifestyle bloggers may simply not be aware of consumer protection laws. But some companies believe that having any promotional material labeled as such will actually hurt their campaigns.

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in blog, Bloggers, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers

Amazon StyleHaul Partnership Leverages Top YouTube Influencers

Top YouTube Influencers Are A Major Part of Amazon - StyleHaul Partnership

Digital marketing has certainly seen drastic changes over recent years. As the internet becomes an increasingly integral part of our daily lives, more and more successful digital partnerships are formed between online companies. With mobile data usage up 69% from last year and Americans spending close to 3 hours a day solely on their mobile devices, using communication platforms like YouTube at an astounding rate, finding innovative ways to leverage these content publishing platforms to grow and expand from a business perspective is practically a necessity.

StyleHaul is an example of a company which taken advantage of YouTube influencers and the large consumer base that follows them with their recent partnership agreement with Amazon holds great potential for both companies.

Who Is StyleHaul?

As the largest global content creator community with over 6,000 creators, StyleHaul is a major digital marketing platform for women’s fashion, beauty, and health brands. The StyleHaul headquarters are in San Francisco, but they have quite a few other offices such as their locations in Chicago, New York, London and Singapore.

Their online presence is huge, with over 1 billion views weekly from 60 million subscribers in 63 different countries. While StyleHaul has an online presence across four major platforms, it’s most influential by far is YouTube. StyleHaul has been a melting pot of YouTube influencers for quite some time now to reach millions of viewers and building trust by reviewing products. Creating this agreement with Amazon may stretch their reach to double or even triple the viewers.

How Are They Partnering With Amazon?

This partnership is centered around a deal to release short videos on select Amazon.com products which would include YouTube influencers such as Alisha Marie, Megan Parken and Dulce Candy. These influencers would be posting videos reviewing products on Amazon to help give shoppers more information on different products. With a large audience already established who trust what these personalities have to say, the strategic alliance between product and influencer can make the difference between whether a product sells or doesn’t.

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in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Top 5 Breakout Haul Videos of 2014

Top 5 Breakout Haul Videos of 2014

Haul videos are a phenomenon that started gaining traction on YouTube in 2007. This trending video genre has evolved into one of the top YouTube categories. Haul videos peaked in around 2010-2011, as YouTubers in the fashion and beauty space would post videos of what they bought on a recent shopping trip. They show each item of the trip, talk about what they liked about it and talk about trends and deals for their audience with links to the products. This became a quick hit with audiences and an obvious sponsorship opportunity for brands to capitalize on. Sponsored haul videos by endemic brands assimilate the brands naturally into the content and resonate well with audiences (see our post on Ways to Create Great Sponsored Content).

Though the haul format has evolved and the fashion and beauty YouTubers now mix in haul videos with medley of content, audiences and YouTubers still covet the format. Below are some of the top breakout haul YouTubers of 2014.

Kathleen Lights

Kathleen, the YouTuber behind Kathleen Lights, is a 22 year old beauty Youtuber who discusses everything from product reviews and comparisons to product hauls and collection videos. Her most recent haul (above) is from her trip to California. It's 22 minutes long and covers over 25 different beauty products she recently purchased. Her channel has over 600k subscribers and over 30.4 million video views (also see our post on the top 5 breakout entertainment YouTubers).

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in blog, Bloggers, Fashion Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Brands on Meerkat and Periscope

Brands, Meet Meerkat and Periscope

Social media is an integral part of our lives, as we become increasingly mobile, there is a seemingly inexhaustible number of social media networks to choose from. The burgeoning trend in the social media world is the advent of live-streaming. These are live broadcasts that allow viewers to watch and interact with your stream in real time.

Yes, it’s a little unnerving – what if people see you mess something up? What if that annoying partner or coworker interrupts you midsentence, or mid-thought? What if you draw a blank and sit there looking dumbfounded for the entire world (namely your customers if you’re a brand) to see? Well, that’s kind of what makes people like you more – being relatable – and it’s definitely the reason to check out this new technological advancement.
But, which app should you choose? There are currently two companies battling for your support: Meerkat and Periscope. If you’re new to the concept, or in need of additional information, we’ve discussed their independent features, pros, cons, and comparisons between the two below. Hopefully you’ll be able to make the wisest choice for your company (and consumers).

What is Meerkat?

Meerkat was launched in February, 2015 and allows its users to produce livestreaming videos with the click of a button. Most interestingly, is that Meerkat videos only exist in the moment they are being recorded and it’s designed to work exclusively with your Twitter account, integrated into the Twitter API.

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in blog, Online Video Marketing

Facebook Video Launches Content Anthology Initiative

Facebook Video Launches Content “Anthology” Initiative

Video production and video viewership has increased exponentially. All the key video players in today’s arena are vying for marketing and advertising dollars, so it’s no wonder that Facebook has joined the pursuit.

According to statistics, there are now more Facebook videos on the popular social networking site than there are YouTube shared ones. That transformation has increased interest in securing funds from additional advertising and marketing investors.

So What is the Content Initiative?

Facebook launched the Content Initiative as an attempt to seek out publishers with experience in the realm of branded content. It would appear that the goal is to attain a group of partners who will assist Facebook in developing and designing unique videos. These pieces will all be branded and original - and owned by Facebook - thereby enabling Facebook to present them to marketers and advertisers.

The ultimate goal of course is to garner increased capital through video advertising. In summation, the basis for the content initiative is to create a solid group of video content publishers to work in correlation with Facebook and potential advertisers. Brand-specific videos will be produced and then shared on the social media site.

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in blog, Branded Content With Influencers, Facebook, Monetization, Native Advertising With Influencers, Online Video Marketing, YouTube Influencers

How do Influencers Make Money with YouTube Sponsorships?

How Do Influencers Make Money with YouTube Sponsorships?

Making money online sounds ideal. Imagine, working from anywhere, anytime that you want. Many people have made working online a reality, and YouTube is a popular way to do so. But how do people monetize their video creation? Most YouTube influencers past 100,000 subscribers land brand deals to endorse and authentically promote a product or service in their videos. YouTube influencers typically receive countless emails and daily inquiries from brands and agencies hoping to partner with them. YouTube influencers choose which brands to work with based off a few important criteria: budget and compensation, scope of project and brand asks, social media promotion involved, and how closely the brand authentically resonates with the YouTube influencer’s personal experience and taste. YouTube sponsorships work best when the brand is a natural fit for the influencer, channel theme, and audience, which results in better viewer-sentiment with the influencer and the brand, and when it proves beneficial to all parties involved: the brand reaches target audience through genuine endorsement; the audience learns about a new brand and is usually offered an exclusive discount; and the YouTube influencer gets paid for their work along with the added perk of free product and services. Learn more in our blog post about ways to collaborate with YouTube influencers for branded videos.

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in blog, Branded Content With Influencers, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

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