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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

How Many Users Does Spotify Have?

How Many Users Does Spotify Have?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How Many Users Does Spotify Have? Total Number of Spotify Subscribers And Monthly Active Users

Spotify is a streaming music service launched in 2008 in Sweden. Spotify allows users to stream music from a vast catalog of more than 35 million songs and create playlists with collections of songs. Users can play music using the mobile app, desktop, or web version of Spotify. Users can either play music for free with periodic advertisements or pay for a monthly Premium Subscription for unlimited ad-free streaming. Thus, paid and free users comprise all of Spotify's user base. Spotify pioneered streaming music, which has overtaken digital music downloads and CD sales as the dominant method of listening to music worldwide.

spotify-home

Though Spotify is mostly used for streaming music, users can also stream other audio-based content including podcasts, guided meditations, music videos, and stand-up comedy. Spotify connects with Facebook, providing a social component to the app. Users can follow friends, share playlists, and send songs via direct message. The app has upped its music discovery features in recent years, showcasing curated playlists, algorithm-driven radio stations, recommended artists, and other music exploration tools.

spotify-moods

Spotify is available in more than 65 countries and territories, including most of Europe, the Americas, Australia, and parts of Asia. Spotify continues to expand its service area and improve its offerings to grow its user base. The streaming music space is noisy - Apple Music and Pandora are Spotify's primary competitors; YouTube Music, Amazon Music, I Heart Radio, Soundcloud, and Tidal are just a handful of competitors in the streaming music space. So, how many users does Spotify have?

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The Biggest Announcements From VidCon 2018

The Biggest Announcements From VidCon 2018

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

VidCon 2018: The Biggest News And Announcements From Instagram And YouTube

VidCon is the premiere place for everything online video, and this year came with exciting announcements from a number of the internet’s top companies and platforms. With a star-studded list of influencers and more than 30,000 attendees, VidCon is the perfect place for brands to make their presence, products, and services known.

VidCon was originally conceived in 2010 as a niche event connecting early YouTuber stars with their fans in real life. Fast forward to today, online video dominates the media and VidCon has grown tremendously in attendance and significance -- now all of the major social platforms and brands are represented. As influencer marketing and online video advertising continue to flourish, industry professionals also attend the conference to network and hear the latest announcements.

Below, we highlight the biggest announcements from VidCon 2018.

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in blog, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: The Unlikely Hero in the Journey of a Tiffany’s Diamond

Case Study: The Unlikely Hero in the Journey of a Tiffany’s Diamond

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & influencer marketing, subscribe to our industry digest newsletter!

Jack Morris (@doyoutravel) is someone you might think of as “the cute boy next door.” The 27-year-old travel influencer is frequently pictured barefoot and shirtless with a bandana around his head as he savors the stunning scenery that surrounds him. The boyish charm really comes to life in action shots such as Morris swinging on a rope in the Philippines, skateboarding through the hills of Turkey, and jumping from ocean cliffs in Greece. With images like these, it isn’t hard to see why Jack Morris has amassed 2.8 million Instagram followers.

Morris’ casual, boy-next-door appeal makes him an obvious candidate for promoting millennial-focused brands with products for millennial-sized budgets. Less obvious is Morris’ fit as an influencer for luxury brands, so it may come as a surprise that he recently collaborated with high-end jewelry retailer Tiffany and Co. But look a little deeper and you’ll see plenty of reasons why Morris and Tiffany’s is an unlikely match made in heaven.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top Mobile Games And Franchises Right Now

The Top Mobile Games And Franchises Right Now

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Top Mobile Games: Most Popular Gaming App Franchises And Brands Today

Games are the most downloaded app category on today’s mobile devices. According to Statista, 60% of the US population will be gaming on their phones and tablets in 2018, while Mediakix’s own overview of the latest numbers offer an even more compelling picture: an estimated $58 billion will be spent on mobile games by year’s end.

Typical top mobile games are fleeting in relevance—they soar in popularity as quickly as they are forgotten. The latest trend in mobile games is building off of a hit franchise to sustain popularity through game expansion, sequels, and spinoffs. Establishing a mobile gaming app franchise allows game developers to build a brand and get an additional return on investment from a popular game.
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in blog, Influencer Marketing Top Lists

Case Study: How Dating App Hinge Works With Instagram Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Hinge Worked With Influencers to Rebrand and Relaunch Their App

Over the years, New York-based Hinge has worked diligently to carve out its niche in the uber-competitive world of online dating. Founded in 2011 by Justin McLeod, Hinge app was released in February 2013 in a market largely dominated by online sites such as OkCupid, Match, and eHarmony. At launch, Hinge’s free app had a similar function to Tinder, offering swipeable profiles of prospective partners. However, in an ever-crowded space — which would come to include rivals such as location-based Happn and female-empowering Bumble — Hinge struggled to find its unique point of difference among today’s busy daters.

Rebranded as “The Relationship App,” swipes are gone, an Instagram-like format has been adopted, and subscription plans range from $5-13 per month. Now with 100K+ app installs on Google Play and a recent acquisition by Tinder parent company, Match Group, Hinge seems to finally be having its moment. Hinge App describes itself as an “alternative to swipe culture by creating smart matches and natural conversations among people who are on the same page. That’s why 75% of our first dates turn into second dates.”
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Is Instagram The New YouTube?

Is Instagram The New YouTube?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Will Instagram Replace YouTube With Launch Of New Long-Form Video Platform (IGTV)?

Since launching at the end of 2010, Instagram has grown to over 1 billion users, stole Snapchat’s thunder with Instagram Stories, and affected global social media usage trends for an entire generation. Now, with news of a much more robust video and long-form content hub on the horizon, it looks like the Facebook-owned app has a new target: to be the next YouTube.

With YouTube reeling from advertiser and creator turmoil and Snapchat struggling to monetize and with Instagram’s growth exploding, Instagram has an opportunity to firmly establish itself as the new online and digital video leader for global audiences and smartphone users. Learn about Instagram’s new video platform and why the once minimalist photo-sharing app is poised to be the new YouTube.
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in blog, Instagram Influencers, Online Video Marketing, YouTube Influencers

Here’s How To Scam Your Way Into Free Hotel Stays As An Instagram Influencer

Here’s How To Scam Your Way Into Free Hotel Stays As An Instagram Influencer

Subscribe to our industry newsletter for the latest insights and news on social media influencers!

The Wild, Wild West That Is Instagram Influencer Marketing

The explosive growth of Instagram and influencer marketing has created a perfect confluence of brand dollars and aspiring would-be influencers. The Instagram influencer market alone was forecast to be over $1B in 2017. Instagram just announced over 1B users and a staggering user growth rate of over 200M users in less than one year.

With millions of dollars up for grabs, the market has drawn in a plethora of people aspiring to build their following and get paid for posting to their Instagram feed. Brands pay top Instagram influencers tens of thousands of dollars for a single sponsored post. Top social media stars also regularly travel to top global destinations at no charge in exchange for coverage of hotels and resorts on their Instagram. The Atlantic recently reported that top hotels and resorts can receive up to 20 inquiries per day from influencers looking for free stays in return for social media features.

All the potential perks and income from being an influencer draw in hundreds of thousands of people who yearn to be one. Becoming an influencer is a time-intensive process and costly as well. The NY Post shared the story of a woman who went over $10,000 in debt while trying to become an Instagram influencer. That effort and cost only resulted in her gaining 12K followers. Fashionista reported that it would cost up to $31,400 per year to keep pace with the fashion and beauty standards to be a female lifestyle Instagram influencer.

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in blog, Influencer Marketing News, Instagram Influencers, Sponsored Content With Influencers

How VidCon Has Evolved Over the Years

How VidCon Has Evolved Over the Years

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How Has VidCon Evolved In The Past Decade?

The Premier Online Video Event: A Brief History Of VidCon

Serving as part pop culture festival, part networking conference, and part trade show, VidCon has become the world’s premier event for the fans of social media stars and influencers. Conceived by the Vlogbrothers (veteran YouTubers John and Hank Green) in 2010, VidCon was originally designed to bring physically disconnected online video enthusiasts together under one roof.

Eight years later, VidCon has expanded in attendance, geography, and scope as it continues to further its mission of connecting the digital video community and democratizing its economy. It’s also become a centerplace for top brands looking to reach these audiences as well as the de facto influencer marketing industry conference.
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in blog, Online Video Marketing, Social Media Influencers, YouTube Influencers

Why Brands Should Attend VidCon

Why Brands Should Attend VidCon

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Why Should Brands Attend VidCon?

Each year, YouTube creators, fans, and market industry professionals attend VidCon, the premier conference for all things online video. As video continues to dominate online content, VidCon has grown considerably in scope since its inception in 2010. More than 30,000 people are expected to attend this year's conference at the Anaheim Convention Center in Orange County, CA.

VidCon was originally conceived as an event to bring popular YouTubers and their fan community together in real life. Now, the conference has expanded to host sessions, panels, Q&As, workshops and other educational programming designed for marketing professionals and brands. We spoke with Jim Louderback, the CEO of VidCon, about what brands can expect at VidCon 2018 this year.

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in blog, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Reality Stars On Instagram Make Millions [Infographic]

How Reality Stars On Instagram Make Millions [Infographic]

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Here’s How Top Reality Stars On Instagram Are Cashing In On Television Fame [Infographic]

The world’s fixation on breakout reality stars is resulting in lucrative brand sponsorship deals across Instagram. While reality stars translating their TV fame into off-screen money making opportunities isn’t a new phenomenon, the growth of social media, rise of its “influencers,” and ability to make a sizable income just off of Instagram has only recently become a reality. Instagram has provided a means for contestants on the Bachelor and other reality shows to translate their exposure from the show into a social media footprint and lasting exposure.

Just how much can top reality stars on Instagram earn? Our forecasts (detailed below) peg the median amount nearly $1 million a year. For an in-depth look at how top reality TV stars can feasibly make close to if not well over $1 million a year off of brand sponsored deals on Instagram, what percentage of their Instagram posts are sponsored, the brands working with reality TV stars, and much more, view our infographic and methodology below:

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in blog, Branded Content With Influencers, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers

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