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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Meet Roi Fabito, Creator Of The Wildly Popular YouTube Channel Guava Juice

Meet Roi Fabito, Creator Of The Wildly Popular YouTube Channel Guava Juice

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

How Roi Fabito Built His 9.3 Million Subscriber YouTube Empire, Guava Juice

Since his YouTube debut in 2006, Roi Fabito has built an igloo out of plastic cups, filled an entire bathtub with gummy bears, and even created multiple music videos. The 26-year-old's online success is staggering. His popular YouTube channel Guava Juice attracts upwards of 9.3 million subscribers and on Instagram and Facebook he maintains 1.4 million and 926,000 followers respectively.

We sat down with the popular lifestyle YouTuber to discuss his rigorous content schedule of posting a new video every day, his approach to sponsored content, and his hopes for social media's future. Hear from Fabito himself in an exclusive interview:

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in blog, Social Media Influencers, YouTube Influencers, Influencer Spotlight

The 10 Most Followed Twitch Influencers To Know Now

The 10 Most Followed Twitch Influencers To Know Now

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Meet The Top Twitch Influencers Entertaining Audiences In Real Time

Currently, Twitch has 100 million unique monthly users and 2 million streamers. By 2020, estimates predict that Twitch could be worth $20 billion, and generate $1 billion in annual revenue.

Live video streaming is becoming an increasingly popular way for consumers to enjoy gaming, TV, movies, and sports in real time. Twitch, a live-streaming video platform owned by Amazon has created a community of streamers and viewers that is centered around online video gaming.

Twitch’s success depends on its streamers — influencers who produce content and attract the large audience the platform regularly accommodates. Here are the top 10 streamers on Twitch and see what makes these influencers so popular.

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in Influencer Marketing Top Lists, blog, Influencer Marketing, Social Media Influencers

Why Children Are Set On Becoming YouTubers When They Grow Up

Why Children Are Set On Becoming YouTubers When They Grow Up

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The Vast Percentage Of Children Want To Become YouTubers Over All Other Professions

Founded in 2005, YouTube now has 1.5 billion monthly active users (MAUs) who watch a billion hours of video each day. The video platform gave rise to the world's newest class of social media celebrity: YouTube influencers or "YouTubers." Not only are YouTubers more popular than most traditional celebs, they are looked to as influential and powerful icons — nearly 50% of millennials have been inspired by YouTubers to make a personal change in their lives.

YouTube and its star vloggers' influence on millennials and younger demographics are undeniable. Four out of 10 millennials say that their favorite YouTubers understand them better than family and friends. A new study surveying a thousand kids ages six to seventeen shares additional insight on YouTubers — becoming a YouTuber is now the most coveted career choice.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Influencer Marketing News, Social Media Influencers, YouTube Influencers

The Mobile Gaming Industry: Statistics, Revenue, Demographics, More [Infographic]

The Mobile Gaming Industry: Statistics, Revenue, Demographics, More [Infographic]

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

An Inside Look At The Massive $50 Billion Dollar Mobile Gaming Industry [INFOGRAPHIC]

The global gaming market will reach over $115 billion in 2018. At over $50 billion, the mobile gaming industry accounts for nearly half of all global gaming revenue. For 2017, mobile gaming apps accounted for more than 80% of all app revenue from Apple's iOS App and Google Play Stores.

The growth of the mobile gaming industry has also given way to whole new and emerging classes of gamers in addition to driving up time spent and play frequency from previously existing demographics. Today, mobile games are more popular among women than men and are played increasingly more by older consumers than teens.

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in Influencer Marketing Infographics, blog, Influencer Marketing Statistics

Marketer’s Guide: How To Write An Effective Influencer Brief

Marketer’s Guide: How To Write An Effective Influencer Brief

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Creating An Effective Influencer Brief: The 11 Must-Include Items & 4 Common Mistakes To Avoid

In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketing campaign. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer.

An effective influencer brief is one that an influencer can clearly understand and follow, and leads to measurable campaign results. Conversely, both an arduous influencer brief or one lacking sufficient detail can lead to a poor performing campaign.   

The best influencer briefs lay the foundation for successful campaigns and productive ongoing relationships with influencers. Here we’ll outline 11 essentials every influencer brief should include and examine 4 specific influencer brief mistake marketers should avoid.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Social Media Influencers

Exclusive Interview With Meme Influencer Jessica Sorkin Of @TheHandyJ

Exclusive Interview With Meme Influencer Jessica Sorkin Of @TheHandyJ

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Jessica Sorkin, The Instagram Meme Influencer Captivating Audiences Everywhere

Few people are as honest online as Jessica Sorkin. Her highly successful Instagram meme account @TheHandyJ addresses topics of all sorts. Many of her memes poke fun at the perils of intimacy and relationships, while others hilariously adapt popular shows and movies like Keeping Up with the Kardashians and Remember the Titans.

Sorkin maintains nearly 600,000 dedicated fans on Instagram alone. We sat down with the creative mastermind to discuss how her master's degree in Marriage and Family Therapy plays into her memes, what it takes to make a viral meme, and her plans for the future.

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in blog, Influencer Marketing, Instagram Influencers, Influencer Spotlight

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

For the latest influencer marketing news, resources, and case studies subscribe to our weekly newsletter.

Mediakix & Next Games Named 2018 Shorty Award Finalist For Best Influencer & Celebrity YouTube Campaign & Gaming

Each year the Shorty Awards celebrates the web's best social media content. Whether influencers, brands, or agencies, Shorty Awards winners redefine what it means to captivate online audiences and consistently push the boundaries of what can be accomplished on social.

Mediakix is a finalist in not one, but two Shorty 2018 categories: Gaming and Best YouTube Influencer/Celeb partnership. The agency's viral influencer marketing campaign for The Walking Dead: No Man's Land mobile game enamored the internet in June and July of 2017. Read on to learn about the one-of-a-kind campaign, which has had a social reach of 46 million to date.

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in blog, Influencer Marketing, Influencer Marketing News, Sponsored Content With Influencers, Social Media Influencers, YouTube Influencers, Online Video Marketing

Twitch vs. YouTube: Behind YouTube’s Plan To Win Over Twitch Influencers

Twitch vs. YouTube: Behind YouTube’s Plan To Win Over Twitch Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What To Know About The Ongoing Battle Between Twitch vs YouTube

YouTube rules online video in all areas but one: video game live streaming. Its central competitor is Twitch, a live streaming platform launched in 2011 and used predominantly for gaming. As of 2018, Twitch garners 10 million DAUs, with roughly half of its users spending 20 plus hours a week on the platform.

Twitch offers an incredibly powerful means to reach gaming enthusiasts whose purchases fuel the lucrative gaming industry. The world’s 2.2 billion gamers spent $109 billion on gaming last year. In the U.S. alone, the industry generates more than $30.4 billion in yearly revenue.

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in blog, Influencer Marketing, Influencer Marketing News, Sponsored Content With Influencers, YouTube Influencers

Marketer’s Guide: The 6 Essentials Of An Influencer Marketing Contract

Marketer’s Guide: The 6 Essentials Of An Influencer Marketing Contract

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

6 Critical Items To Include In Every Influencer Marketing Contract

From raising brand awareness to generating sales, influencer marketing has proven to drive results for brands. In a recent survey, 62% of marketers reported that influencer campaigns increased press coverage surrounding their brand and 59% said it boosted website traffic.

However, without a detailed influencer marketing contract advertisers can fall prey to low campaign performance, FTC criticism, the backlash of influencer controversy, and more. Here we’ll outline the six essentials that marketers should include in every influencer contract.Read More>>

in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Top Celebrity Influencer Marketing Campaigns With Kevin Hart, Khloe Kardashian & More

The tremendous growth of influencer marketing has given way to a central debate, which should my brand partner with: celebrities or social media influencers? While some top social media influencers boast millions of followers, celebrities present unparalleled visibility. Take Selena Gomez’s Instagram for instance, her 135 million followers eclipse Japan’s population.

For a brand, being featured on a top celebrity social media account offers both massive exposure and broad appeal. Unlike social media influencers who create content focused on specific niches, the likeness and recognizability of celebrities allow them to reach audiences that are not only enormous but diverse.

Here we’ll analyze five of the most impressive celebrity influencer marketing examples to date. From Amazon to Wendy’s, brands of all types are turning to the globe’s most notable stars on social media to appeal to millions.

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in blog, Influencer Marketing, Influencer Marketing Examples, Sponsored Content With Influencers, Social Media Influencers, Instagram Influencers

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Phone: 310-450-1999
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