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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

How Yogi, Blogger & Health Enthusiast Sjana Elise Earp Built An Online Empire

How Yogi, Blogger & Health Enthusiast Sjana Elise Earp Built An Online Empire

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview With Sjana Elise Earp, The Yoga Expert With 1.4M+ Instagram Followers

Though only 23 years old, Sjana Elise Earp's many accomplishments are difficult to count. The Australian model, yoga instructor, blogger, and influencer empowers audiences worldwide with inspirational content surrounding health and wellness. No matter the social channel, Earp prides herself on being honest and authentic with her followers, a characteristic to which she credits much of her success.

We sat down with Earp to discuss her rise to online fame, how she approaches sponsored content, and how she uses social media as a tool to inspire. Hear from the uplifting Instagram influencer herself in our exclusive interview.

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in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

How To Measure Influencer Marketing ROI: A Comprehensive Guide

How To Measure Influencer Marketing ROI: A Comprehensive Guide

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

A Marketer's Guide To Measuring Influencer Marketing ROI

Influencer marketing is one of the hottest and fastest-growing advertising channels. Last year, 86% of marketers reported utilizing influencer marketing, while 39% said they will increase their investment in the practice in 2018.

Still, one of the most daunting issues businesses face when adopting an influencer marketing strategy is how to measure their return on investment (ROI). There are valid concerns, but also a plethora of misconceptions, around influencer marketing ROI This can cost brands unnecessary money, or even cause them to avoid influencer marketing altogether.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s

5 Top Brands Joining The Micro Influencer Revolution

5 Top Brands Joining The Micro Influencer Revolution

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How The World’s Biggest Brands Leverage Micro Influencers

By 2019, spending on Instagram influencers is projected to reach $2.3 billion dollars. Brands of all types are trading traditional advertising for influencer marketing to acquire customers online and seeing measurable success.

As influencer marketing has grown, two primary terms have emerged to distinguish influencer size: micro influencer and macro influencer. Micro influencers are social media users, typically on Instagram, who have 1,000 to 100,000 followers. Macro influencers are those with over 100,000 followers.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Coca-Cola’s Marketing Strategy: How The Beverage Giant Raises Brand Awareness With Influencers

Coca-Cola’s Marketing Strategy: How The Beverage Giant Raises Brand Awareness With Influencers

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How Coca-Cola’s Marketing Strategy Incorporates Influencers To Drive Success

Since its founding in 1886, The Coca-Cola Company has become a global force. 96% of the world’s population recognizes a Coca-Cola logo and as of 2017, the soda giant sits among the world’s three largest food and drink companies.

Coca-Cola is no stranger to influencer marketing. In the past, both participation marketing and YouTube influencers have been a part of its advertising strategy. In the following case study, we’ll examine how the brand is partnering with Instagram influencers to promote its signature Coke product to a European consumer base.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Exclusive Interview with VidCon CEO, Jim Louderback

Exclusive Interview with VidCon CEO, Jim Louderback

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Industry Spotlight: VidCon's Jim Louderback Discusses The Future & Trends Of Online Video & Influencer Marketing

Since its inception in 2010, VidCon has become the world's largest online video conference of its kind. No other event unites over 30,000 online video creators, fans, and businesses in physical space to celebrate video's present and future.

Online video industry veteran and entrepreneur, Jim Louderback took over the role of VidCon CEO in September 2017. His resume is a dizzying one, with accomplishments that include starting, running, and selling multiple successful businesses. Previously he held the role of VidCon's programming executive but now looks to shape the event to serve audiences worldwide.

We sat down with Louderback to discuss fascinating questions like, "What is the future of online video?" and "What will the next social video platforms look like?" See how he predicts influencer marketing will progress in the coming years and what's in store for VidCon 2018 in our exclusive interview.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

7 Steps To Working With Bloggers To Promote Your Business

7 Steps To Working With Bloggers To Promote Your Business

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

A Marketer's Guide To Working With Bloggers To Promote Your Business

Bloggers are some of the most effective influencers on the web. Covering a wide variety of niches, including fashion, food, lifestyle, parenting, and many others, bloggers are go-to sources for information, tips, and resources online. Outside of their dedicated space, many bloggers also have strong presences on social media platforms such as Instagram, Facebook, YouTube, and Snapchat, where their extended reach can impact and influence even broader audiences.

Partnering with bloggers can be an extremely valuable marketing tool for businesses. Whether looking to promote a brand image, product, or service, bloggers have dedicated audiences eager to absorb their opinions and suggestions.

Once a business and a blogger have agreed to work together, a variety of steps need to be taken to ensure that the campaign and relationship develop as smoothly as possible. Below, we offer seven critical steps brands should take when working with bloggers in order to get the most out of their collaborations.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

The 10 Best Influencer Marketing Examples With Top Instagrammers & YouTubers

The 10 Best Influencer Marketing Examples With Top Instagrammers & YouTubers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

From Tinder To ExxonMobil, Here Are The Best Influencer Marketing Examples To Check Out

With over 800 million and one billion users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. Brands of all types are using both to create authentic sponsored content with the help of influencers.

To demonstrate how major brands are partnering with influencers across social, here we’ve analyzed ten exemplary influencer marketing examples on Instagram and YouTube. The influencers involved range from a comedian to a stuntman, but common among all is the use of personal flair and inventiveness to showcase brands.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, YouTube Influencers

The 4 Critical Steps To Building Positive Influencer Relationships

The 4 Critical Steps To Building Positive Influencer Relationships

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Marketer's Guide: How To Build Influencer Relationships That Drive Results

Strong relationships between businesses and influencers are central to successful influencer marketing campaigns. For brands, building and nurturing these relationships requires an in-depth understanding of both the influencer marketing space and campaign best practices.

There are several ways brands can work with influencers, including paid and unpaid sponsorships, as all as through event PR.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

Nike’s Marketing Strategy: How The Global Giant Reaches Millions With YouTube Influencers

Nike’s Marketing Strategy: How The Global Giant Reaches Millions With YouTube Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Nike Leverages YouTube’s Biggest Stars To Drive Results

Since its founding in 1964, Nike has become the world’s largest manufacturer and supplier of athletic shoes and apparel. In 2017 alone the company generated $34 billion dollars in revenue, the largest portion of which was earned in North America.

Much of Nike’s success can be attributed to skillful marketing and sponsorship deals with the biggest names in professional sports. The brand has adeptly transformed its advertising strategy to meet the digital age and is more frequently turning to social media influencers for partnerships.

In the following case study, we’ll examine how the brand is collaborating with top YouTube influencers to promote its diverse product offerings.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, YouTube Influencers

6 Influencer Marketing Challenges That Will Make Or Break A Campaign

6 Influencer Marketing Challenges That Will Make Or Break A Campaign

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The 6 Biggest Influencer Marketing Challenges & How To Overcome Them

60% of all of U.S. 13- to 34-year-old smartphone users are active on Snapchat, one out of four Gen Z members report checking Facebook “constantly” and 500 million people use Instagram every single day. The rise of social media, coupled with the decline of television, is prompting many marketers to redirect their focus from traditional advertising to influencer marketing.

On Instagram alone, influencer marketing is now a $1 billion dollar industry. As more and more brands look to adopt influencer marketing, this figure is growing steadily.

However, there are a host of challenges associated with implementing an influencer marketing campaign from start to finish. Here we’ve broken down the top six influencer marketing challenges advertisers face and how to overcome them. From choosing the right influencers to meeting FTC guidelines, learn how to manage each obstacle.

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in blog, Influencer Marketing, Social Media Influencers

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