To generate buzz and create shareable aspirational lifestyle content for the launch of their new CLA, Mercedes-Benz partnered with top YouTuber, Casey Neistat. Check out the rest of our post to see how many other car brands are marketing with social media influencers across all channels including Instagram and YouTube.
To Leverage Massive Consumer Reach, Car Brands Are Marketing With Top Social Media Influencers
In a recent article published in Automotive News, media strategist Peter Ternes of General Motors states "auto companies court influencers because they reach audiences carmakers wouldn't otherwise -- consumers who might never watch a car commercial or read a car magazine." Additionally, Ternes says car brands are "telling the same story to the same people over and over again" however, with the success of influencer marketing campaigns, these traditional automakers are now telling a new story to a completely different audience, previously unreachable.
See how car makers including GMC, Cadillac, Toyota, Maserati, and several others are partnering with top social media influencers to reach and engage vast new audiences across new and emerging social publishing channels: