X

The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

3 Questions To Ask When Marketing With Top Bloggers

Marketing With Top Bloggers Social Media Influencers

Be Sure To Ask These Three Questions When Marketing With Top Bloggers

In a world where top bloggers oftentimes have the final say over a consumer's purchasing patterns, the question of paying for blogger promotion comes up quite frequently. Before influencer marketing with top social media influencers, businesses primarily had two press options: 1) either hoping for a story regarding the brand to be covered in the news, or 2) pay for an advertising spot that may or may not be reaching your target audience.

With the advent and massive proliferation of niche blogs in every industry vertical, businesses now have a more realistic and authentic way to reach their target market. When considering whether to pay top bloggers for sponsored blog posts, there are three primary questions to consider:

1. How Big Is The Top Blogger's Audience?

A blogger's reach determines how large of an audience they have, as well as their influence over that audience. Make sure you choose a blogger whose audience is on par with who you imagine your buying (consumer) audience is. Further, make sure their audience and followers engage with the influencer on multiple levels. Cost for blogger promotion is greatly determined by reach, so a small blogger with a smaller audience would cost less to promote your brand than a top blogger with a huge reach (also see our post on Four Steps to Picking the Right Influencers For Your Brand). Reach is a big determination in what it's worth paying a top blogger.

2. What Type of Coverage Are You Looking For?

Though brands have successfully worked with top bloggers to promote their products, services, and/or launch events without compensation in the past, this type of unpaid promotion is infrequent today due to competition and demand for top bloggers. Top bloggers are consistently sent products for review from a myriad of brands, but when they are not receiving compensation for promotion, it is up to them whether they like the product enough to feature it on their blog and spend time promoting it to their audience. Compensation for a review guarantees the promotion will happen, usually with higher quality, and allows for a more collaborative approach between the brand and blogger. Although it's best to leave creative control to the blogger, brands will have more control when it comes to messaging points, links, imagery, and social promotion, if the brand pays for a sponsored blog post. (Also see our post on Three Things to Remember When When Making Branded Content).

3. What Would A Sponsored Blog Post Look Like?

Before collaborating with a blogger, decide what you'd like for them to include and how you'd like for them to promote your brand. Research and evaluate other sponsored posts on a variety of blogs to get an idea of how bloggers integrate the brand, what they talk about, and how they engage with their readers. That way you can specify exactly what you'd like for the blogger to do, and the blogger will let you know exactly what they're willing to do.

Researching each social influencer's blog or working with an established intermediary will eliminate the likelihood of miscommunications or a poorly executed post, and will result in a beneficial working relationship for both parties. Unpaid promotion is usually not full coverage, and is likely just a singular link to your website with a shout-out among the rest of their own content. It's best practice to discuss a paid opportunity with bloggers especially if you're expecting custom photos, long text dedicated to explaining your brand, explanations on why they recommend it, and links to where readers can purchase the product or browse your site and your social media channels.

If you're willing to allocate time, product, and budget to working with proven successful influencers, and expect a thorough review and promotion of your brand, influencer marketing can be one of the highest driving ROI channels amongst advertising spends.

Also See Our Posts On:

20 Top Fashion Bloggers For 2015

Top 10 Celebrity Bloggers, 2015 Edition

How Travel And Hospitality Brands Are Working With Social Media Influencers

in blog, Bloggers, Monetization, Native Advertising With Influencers, Social Media Influencers

5 Ways To Drive Ecommerce Marketing ROI

Ecommerce Marketing ROI How To

Drive Ecommerce Marketing ROI With These 5 Best Practices & Strategies

Ecommerce has become one of the most competitive spaces for brands. More brands are turning to ecommerce versus traditional brick-and-mortar retail in order to cut down overhead costs and reach a wider customer base. With U.S. adults spending on average 11 hours a day on digital media, and websites being accessible 24 hours every day, brands have a wide potential reach and customer base at all times.

For most brands, ad dollars are routinely spent on the most well-known tactics and media regardless of effectiveness; these rote methods include display ads, press releases, and celebrity gifting. However, with an online based business, advertising efforts yield the best ecommerce marketing ROI (return on investment) when consumer audiences are precisely targeted through appropriate social channels.

Advertising and driving ecommerce marketing ROI to brand sites can easily be accomplished when utilizing these five steps and best practices.

Read More>>

in blog, Native Advertising With Influencers, Social Media Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing Strategy: How To Pick The Right Influencers

Whether you're building an influencer marketing campaign with YouTubers, bloggers, Instagram influencers, or an emerging social channel like Vine ("Viners") or Snapchat ("Snappers"), the first step to getting started is picking the right influencers who are the best match for both your brand and campaign goals. The concept of finding an influencer to drive more traffic and sales to your brand may seem secondary, but in many ways it's tantamount to the success of the campaign (also see our post on 5 questions to ask yourself when choosing an influencer).

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

YouTube Influencers vs Celebrities: Who’s More Popular With Teens?

YouTube Influencers vs Celebrities Popular Social Media

YouTube Influencers Beat Celebrities In Recent Poll For Popularity, Relevance & More

Whether it's through celebrity endorsed products or branded content on a YouTuber channel, it's clear that both celebrities and influencers have a say in what we do. According to a new survey by Variety, YouTube influencers and creators are the ones with the real pull when it comes to teens. It may seem surprising to find that certain top YouTube influencers hold more sway than Jennifer Lawrence or even Seth Rogen, but YouTube is drawing in teens by the masses and starting to become their first viewing platform of choice (also see our post on fashion celebrities vs. digital influencers).

Read More>>

in blog, Online Video Marketing, Social Media Influencers, YouTube Influencers

See How Top Brands Are Creating YouTube Sponsored Content

YouTube Sponsored Content Branded Influencers

Best YouTube Sponsored Content With Top Brands & YouTubers

Creating effective YouTube sponsored content videos with top YouTubers can be a challenge, especially when working with independent content creators. For brands, finding success on YouTube means thinking less like TV commercial-makers and more like independent viral video-makers and YouTube creators. The best YouTube sponsored content videos feel organic, natural in their presentation, and engages the audience like true content. Videos that feel scripted, over-rehearsed, and overly produced result in uninspired content which in turn draws negative reactions from viewers (for more information about creating the best-sponsored content, see our post on Three Things to Remember When Making Branded Content for YouTube).

The best YouTube sponsored content has been drawing the interest of big time brands. Walgreens, Old Navy, Target, and Maybelline have all worked with top fashion, beauty, and lifestyle channels to create YouTube sponsored content.

Read More>>

in blog

YouTube Branded Content Spotlight: Dermablend Professional

YouTube Branded Content Dermablend Top YouTubers Influencers

An Inside Look At Dermablend's YouTube Branded Content

With over 1 billion unique users on YouTube each month, brands are looking to tap into their potential YouTube audience. But creating branded content for YouTube is an art and takes more than just shooting a traditional 30-second TV commercial and publishing thereafter to your company's YouTube channel. Some brands choose to work directly with notable YouTube channels and content creators (aka vloggers or YouTubers) to produce branded content (see our post on Things To Do When Creating Branded YouTube Content). Other companies build branded content directly through their YouTube channels (great examples include BlendTec and Old Spice). Dermablend is an example of a brand that has done a fantastic job of creating branded content for their fans (see our post on 5 Best YouTube Branded Content Videos) by utilizing native advertising to create a campaign that's engaging and full of emotional appeal.

Read More>>

in blog, Branded Content With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

YouTube Influencer Spotlight: Cassey Ho of Blogilates

Top YouTube Influencers Cassey Ho Blogilates Instagram

YouTube Influencer Spotlight: Meet Cassey Ho of Blogilates

Top YouTube Influencer, Cassey Ho, is a certified Pilates and fitness instructor, and the creator of POP Pilates, an instructional Pilates workout system with a big focus on music in her energizing instructional videos. She is also the founder of both oGorgeous, a line of fitness and yoga accessories for the fashion-conscious, and BODYPOP, a brand new line of affordable activewear. Cassey's videos seek to help women work towards improving their bodies through clean eating and working out. As a top YouTube influencer, Cassey demonstrates the power of both a healthy perspective and healthy relationship with yourself.

Read More>>

in blog, Bloggers, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers

3 Things To Remember When Creating Branded Content For YouTube

YouTube Branded Content Creators Influencers

Want To Create YouTube Branded Content With Influencers? Don't Make These Mistakes:

There is so much potential to capture part of your YouTube influencers' audience and build a connection back to your brand when working with an influencer (AKA YouTuber or Creator) on a branded content video. It's easy to allow brand objectives override the goal of engaging the audience and creating great content. Great branded content sponsorships are likely to get more views, comments, likes, and shares,  and will easily outperform traditional advertising campaigns. The content creators and YouTube influencers know their audience and thus, the entire process should be collaborative, unscripted, and organic with special emphasis on building longstanding relationships with the YouTuber.

Here are three things NOT to do when working with influencers for successfully branded content sponsorships:

Read More>>

in blog, Branded Content With Influencers, Social Media Influencers, YouTube Influencers

Five Ways to Collaborate with YouTube Content Creators

YouTube Content Creators Product Placement Influencers

The 5 Best Ways To Collaborate With Top YouTube Content Creators:

Just in the last month, over 186 million people in the US watched an online video. Google dominated this audience with over 150M viewers on YouTube alone. Online video clearly has a huge presence with viewers.

How can you leverage this massive audience and built in engagement of online video to build your brand? Brands are increasingly working with YouTube content creators to build brand content, drive brand awareness and engage with audiences in new and innovative ways (see our blog post on the top 5 branded YouTube videos and brands that do YouTube well). How can you collaborate with popular YouTube content creators to get the word out about your product? Here are our best practices:

Read More>>

in blog, Branded Content With Influencers, Native Advertising With Influencers, Online Video Marketing, YouTube Influencers

5 Questions To Ask When Choosing A Blogger For Your Influencer Marketing Campaign

Influencer Marketing Campaigns Finding Bloggers

Influencer Marketing Campaigns: 5 Questions You Must Ask To Find The Right Blogger

1. Is the blog/blogger relevant to my brand?

The first thing you need to do when looking for potential bloggers for your influencer marketing campaign is to make sure that the blog and its content are relevant to your brand or product. Is the content relevant to the lifestyle you imagine your target audience living? Can you imagine your brand seamlessly fitting in with that content? Note that if any of the blogger's content directly contradicts your brand message, you'll want to keep looking.

2. How often does the blogger post new content?

The next thing you need to do when looking for potential bloggers is to make sure you don't waste your time looking through blogs that don't post content often enough. If a blogger doesn't  blog often, readers are less likely to check their blog on a regular basis. Therefore, sponsoring a blog with consistent and recent content is key to running a successful influencer marketing campaign. Additionally, when a blogger posts often, it shows that they take their blog more seriously and will be more likely to respond to your business inquiries.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Social Media Influencers

1 ...64 65 66 67 68 69 70

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405