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Play On: The 20 Top Gaming YouTubers
UPDATED May 31, 2017 — Given the popularity of this list (originally written in the beginning of 2016), we’ve updated and expanded it for 2017. YouTube is growing quickly and recently announced that the number of channels on the platform with 1 million or more subscribers is up 75%. Though all of the YouTubers who made the original Top 10 list still remain in the Top 20, the rankings have changed. The original content has been preserved, but we’ve adjusted the rankings, added ten new personalities and clearly noted any shifts within the top list placement. To learn more about YouTubers, see our post on the richest YouTubers or check out our guide to influencer marketing with YouTubers.
The growth of the international gaming industry shows no signs of slowing down. According to the most recent Global Games Market Report, worldwide revenues are projected to reach $107 billion in 2017 and eclipse $118 billion by 2018, with the United States gaming industry alone poised to grow 30% to $19.6 billion by 2019.
The nature of how gamers interact is also evolving, closely paralleling the explosion in gaming lifestyle and culture popularity. Whereas gaming was once considered a solitary activity, the burgeoning gaming community now relies on video platforms like YouTube to communicate, learn, and share virtual exploits. Gaming YouTube videos can take on a variety of formats, including “Let’s Plays” (gameplay accompanied by commentary), walkthroughs (instructional gameplay and commentary), machinima (movies created from gameplay), and reviews. With an ever-growing number of loyal followers, top gaming YouTubers and channels are capturing the attention of millions with top subscribed channels and highly-viewed video content.
in Influencer Marketing Top Lists, blog, Influencer Marketing, Social Media Influencers, YouTube Influencers, Online Video Marketing