Drive Ecommerce Marketing ROI With These 5 Best Practices & Strategies
Ecommerce has become one of the most competitive spaces for brands. More brands are turning to ecommerce versus traditional brick-and-mortar retail in order to cut down overhead costs and reach a wider customer base. With U.S. adults spending on average 11 hours a day on digital media, and websites being accessible 24 hours every day, brands have a wide potential reach and customer base at all times.
For most brands, ad dollars are routinely spent on the most well-known tactics and media regardless of effectiveness; these rote methods include display ads, press releases, and celebrity gifting. However, with an online based business, advertising efforts yield the best ecommerce marketing ROI (return on investment) when consumer audiences are precisely targeted through appropriate social channels.
Advertising and driving ecommerce marketing ROI to brand sites can easily be accomplished when utilizing these five steps and best practices.
in blog, Native Advertising With Influencers, Social Media Influencers
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Influencer Marketing Strategy: How To Pick The Right Influencers
Whether you're building an influencer marketing campaign with YouTubers, bloggers, Instagram influencers, or an emerging social channel like Vine ("Viners") or Snapchat ("Snappers"), the first step to getting started is picking the right influencers who are the best match for both your brand and campaign goals. The concept of finding an influencer to drive more traffic and sales to your brand may seem secondary, but in many ways it's tantamount to the success of the campaign (also see our post on 5 questions to ask yourself when choosing an influencer).
in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers
YouTube Influencers Beat Celebrities In Recent Poll For Popularity, Relevance & More
Whether it's through celebrity endorsed products or branded content on a YouTuber channel, it's clear that both celebrities and influencers have a say in what we do. According to a new survey by Variety, YouTube influencers and creators are the ones with the real pull when it comes to teens. It may seem surprising to find that certain top YouTube influencers hold more sway than Jennifer Lawrence or even Seth Rogen, but YouTube is drawing in teens by the masses and starting to become their first viewing platform of choice (also see our post on fashion celebrities vs. digital influencers).
in blog, Online Video Marketing, Social Media Influencers, YouTube Influencers
Best YouTube Sponsored Content With Top Brands & YouTubers
Creating effective YouTube sponsored content videos with top YouTubers can be a challenge, especially when working with independent content creators. For brands, finding success on YouTube means thinking less like TV commercial-makers and more like independent viral video-makers and YouTube creators. The best YouTube sponsored content videos feel organic, natural in their presentation, and engages the audience like true content. Videos that feel scripted, over-rehearsed, and overly produced result in uninspired content which in turn draws negative reactions from viewers (for more information about creating the best-sponsored content, see our post on Three Things to Remember When Making Branded Content for YouTube).
The best YouTube sponsored content has been drawing the interest of big time brands. Walgreens, Old Navy, Target, and Maybelline have all worked with top fashion, beauty, and lifestyle channels to create YouTube sponsored content.
An Inside Look At Dermablend's YouTube Branded Content
With over 1 billion unique users on YouTube each month, brands are looking to tap into their potential YouTube audience. But creating branded content for YouTube is an art and takes more than just shooting a traditional 30-second TV commercial and publishing thereafter to your company's YouTube channel. Some brands choose to work directly with notable YouTube channels and content creators (aka vloggers or YouTubers) to produce branded content (see our post on Things To Do When Creating Branded YouTube Content). Other companies build branded content directly through their YouTube channels (great examples include BlendTec and Old Spice). Dermablend is an example of a brand that has done a fantastic job of creating branded content for their fans (see our post on 5 Best YouTube Branded Content Videos) by utilizing native advertising to create a campaign that's engaging and full of emotional appeal.
in blog, Branded Content With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers
YouTube Influencer Spotlight: Meet Cassey Ho of Blogilates
Top YouTube Influencer, Cassey Ho, is a certified Pilates and fitness instructor, and the creator of POP Pilates, an instructional Pilates workout system with a big focus on music in her energizing instructional videos. She is also the founder of both oGorgeous, a line of fitness and yoga accessories for the fashion-conscious, and BODYPOP, a brand new line of affordable activewear. Cassey's videos seek to help women work towards improving their bodies through clean eating and working out. As a top YouTube influencer, Cassey demonstrates the power of both a healthy perspective and healthy relationship with yourself.
in blog, Bloggers, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers
Want To Create YouTube Branded Content With Influencers? Don't Make These Mistakes:
There is so much potential to capture part of your YouTube influencers' audience and build a connection back to your brand when working with an influencer (AKA YouTuber or Creator) on a branded content video. It's easy to allow brand objectives override the goal of engaging the audience and creating great content. Great branded content sponsorships are likely to get more views, comments, likes, and shares, and will easily outperform traditional advertising campaigns. The content creators and YouTube influencers know their audience and thus, the entire process should be collaborative, unscripted, and organic with special emphasis on building longstanding relationships with the YouTuber.
Here are three things NOT to do when working with influencers for successfully branded content sponsorships:
in blog, Branded Content With Influencers, Social Media Influencers, YouTube Influencers
The 5 Best Ways To Collaborate With Top YouTube Content Creators:
Just in the last month, over 186 million people in the US watched an online video. Google dominated this audience with over 150M viewers on YouTube alone. Online video clearly has a huge presence with viewers.
How can you leverage this massive audience and built in engagement of online video to build your brand? Brands are increasingly working with YouTube content creators to build brand content, drive brand awareness and engage with audiences in new and innovative ways (see our blog post on the top 5 branded YouTube videos and brands that do YouTube well). How can you collaborate with popular YouTube content creators to get the word out about your product? Here are our best practices:
in blog, Branded Content With Influencers, Native Advertising With Influencers, Online Video Marketing, YouTube Influencers
Influencer Marketing Campaigns: 5 Questions You Must Ask To Find The Right Blogger
1. Is the blog/blogger relevant to my brand?
The first thing you need to do when looking for potential bloggers for your influencer marketing campaign is to make sure that the blog and its content are relevant to your brand or product. Is the content relevant to the lifestyle you imagine your target audience living? Can you imagine your brand seamlessly fitting in with that content? Note that if any of the blogger's content directly contradicts your brand message, you'll want to keep looking.
2. How often does the blogger post new content?
The next thing you need to do when looking for potential bloggers is to make sure you don't waste your time looking through blogs that don't post content often enough. If a blogger doesn't blog often, readers are less likely to check their blog on a regular basis. Therefore, sponsoring a blog with consistent and recent content is key to running a successful influencer marketing campaign. Additionally, when a blogger posts often, it shows that they take their blog more seriously and will be more likely to respond to your business inquiries.
in blog, Bloggers, Branded Content With Influencers, Social Media Influencers
YouTube Advertising: Infographic Shows YouTube Outperforming Facebook 20X For Engagement
Do you remember how excessively you used Myspace in 2006? Then, do you remember switching over to Facebook and never looking back in 2008 because it was suddenly cooler? Well, if you are looking for the social platform with the most engagement for your brand, it looks like YouTube is the new Facebook.
Brendan Gahan found that YouTube subscriptions are 20 times more valuable and drive more engagement to your brand than Facebook after two weeks of research. Ironically, you'll notice most companies have more likes on Facebook then subscriptions to their channel. There was a time when Facebook's page was an advertiser's dream. Facebook brand pages seem to have no limit to growth and engagement. Every brand had to be on Facebook, but then something happened. The algorithm changed and engagement plummeted. Facebook was guilty of it's own success: recent posts show that the average user has over 1,500 individual items running through their news feed. Furthermore, many brands have reported huge drops in engagement.
in blog, Facebook, Native Advertising With Influencers, YouTube Influencers