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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Succeeding With Influencer Marketing Campaigns

Influencer Marketing Campaigns Success How To

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How To Succeed With Your First Influencer Marketing Campaign

In recent years, the practice of partnering with social media influencers to reach engaged audiences on social media platforms like YouTube, Instagram, Snapchat, Vine, or through brand-sponsored blog posts has become an effective and increasingly popular way for companies to accelerate growth, expand brand awareness, and generate more and highly-qualified leads. To illustrate the prevalence of this relatively new marketing strategy, one research firm found that approximately 84% of brands will develop an influencer marketing campaign in the next 12 months, and we estimate that influencer marketing could grow to a $10 billion industry in the next five years (for more influencer marketing statistics, see our article here).

While influencer marketing can be a great way for brands to reach new audiences and leverage the influence of social media stars to inspire consumer action, companies looking to collaborate with top YouTubers, Instagrammers, Viners, Snapchatters, and bloggers should first familiarize themselves with the industry and know how to ensure their initial influencer marketing campaign is a success.Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Social Media Influencers

Influencer Agreements: Everything You Need To Know

Influencer Agreements: Everything You Need To Know

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

What You Need To Know About Influencer Agreements

As brand collaborations with today's top social media influencers become an increasingly effective and prevalent way for companies to connect with large, engaged audiences, outlining expectations (such as campaign schedules, content requirements, payments, and usage rights) in a working influencer agreement is the best way to ensure that the partnership is beneficial and executed well for all parties involved. Having a plan—and getting it in writing—regarding the details of an influencer marketing campaign will help keep both brands and social media stars moving in the same direction and help avoid future complications.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s

6 Things Brands Should Not Do With Social Media Influencers

How Not To Work With Social Media Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Don't Do These 6 Things When Working With Social Media Influencers 

Partnering with social media influencers (e.g. YouTubers, Instagrammers, Snapchatters, Viners, bloggers, and vloggers) to create sponsored content, promote an event or product, or "takeover" a company's social media channel is an extremely effective way for brands to engage with an influencer's followers and increase brand awareness among thousands or millions of attentive consumers. As brand collaborations with social media influencers become more prevalent—84% of companies plan to launch at least one marketing campaign involving influencers, according to a May 2015 study detailed in eMarketer—it's now increasingly important that businesses understand the best ways to establish partnerships, create content, and develop campaigns with today's top social media stars.

In order to cultivate a positive relationship with social media influencers and ensure the success of influencer marketing campaigns, brands and marketers should avoid the following 6 items:Read More>>

in blog, Influencer Marketing, Social Media Influencers

The Top Twitch Streamers With Millions Of Followers

Top Twitch Streamers List Broadcasters Live Streaming

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top Twitch Streamers To Follow Now

Online video is projected to surpass 80% of total global internet traffic by 2019 (Cisco). As social sharing and the ways people interact in the digital space evolves to keep up with this explosive trend, new platforms have developed "live streaming" services which allow users to watch content (including live videos of fellow users) and interact with top users, gamers, and audiences in real-time. One of the most popular live-streaming platforms, Twitch, now hosts live videos from over 1.7 million "streamers" (the common name for the platform's top users) and enjoys an audience of over 100 million active users/spectators. Like other social media channels and networking platforms, Twitch's growth and popularity in the burgeoning live streaming market have given rise to several top Twitch streamers that command the attention and engagement of millions of followers.Read More>>

in blog, Social Media Influencers

Have We Seen The End Of Vine?

Have We Seen The End Of Vine?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Is Vine Losing Popularity Among Audiences & Advertisers?

When Vine was acquired by Twitter in October 2012, the six-second video platform was one of the fastest growing social sharing apps on the planet. In June 2013, Wired noted that Vine grew from 77,000 unique visitors to 3.6 million unique desktop visitors in just five months. Today, Vine has over 200 million active monthly users, according to Venture Beatand the platform's engaged audiences watch more than 1.5 billion “loops” (Vine's term for video plays) per day. While these metrics are impressive, Vine's lack of a native advertising platform coupled with competition from Facebook, YouTube, Snapchat, and Instagram (all of whom now allow users and brands to publish videos longer than six seconds) have prompted some to ask: are we seeing the beginning of the end for Vine?Read More>>

in blog, Influencer Marketing News, Vine Influencers

Roundup: Influencer Marketing News, Highlights, & Trends

Influencer Marketing News Trends Mediakix Agency Roundup

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

News Roundup: Nerf Partners With Dude Perfect, The New York Times Acquires Its Own Influencer Agency, & More

In this week's Influencer marketing roundup, we explore how social media marketing is expanding and evolving with live-streaming networks like Steve Chen's Nom, a major collaboration between toymaker Nerf and top YouTubers Dude Perfect to launch a new line of sports toys, and new influencer marketing platforms and tools like Gnack. The biggest traditional media companies continue making forays into influencer marketing with the New York Times' acquisition of influencer agency HelloSociety, and the Federal Trade Commission (FTC) enforces the newest native advertising labeling laws.

At Mediakix, we shared how brands and advertisers can optimize their marketing efforts in light of Instagram's impending newsfeed algorithm, the best branded Instagram videos of 2016 (so far), and detailed the differences between content marketing and marketing with social media influencers. Lastly, for a St. Patrick's Day special, we took a look at how some of the most recognizable names in the spirit and alcohol advertising space are messaging new and untapped audiences on Instagram with creative social and lifestyle campaigns.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers

Travel Marketing With Digital Influencers: The Next Big Thing

Travel Marketing Digital Social Media InfluencersFor the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Travel Marketing & Digital Influencers: A Perfect Match

Popular adventure publication Outside Magazine recently published a piece entitled "The Big Business of Adventure on Instagram" wherein the article's author, Grayson Schaffer, describes the popularity of today's top Instagrammers or Instagram influencers (the names for Instagram's most-followed and/or most popular content creators) as "a seismic shift in the media world: the rise of individuals as brands unto themselves." Though Schaffer's article focuses primarily on the Instagram influencer revolution as it pertains to adventure sports, he hints at how the prevalence of digital influencers in mainstream culture is affecting travel marketing as a whole.

Because more and more consumers are taking social cues (including where and how to travel) from popular social media stars, travel brands—from airlines to national tourism departments to hospitality companies and major hotel chains—are revamping their marketing strategies and reallocating advertising budgets toward the development and implementation of influencer marketing partnerships and campaigns.Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Reviewing FameBit’s Influencer Marketing Platform

Reviewing FameBit’s Influencer Marketing Platform

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

FameBit Review: YouTube, Instagram & Vine Influencer Marketing Platform

In an effort to provide a marketplace for brands enlisting social media and digital influencers , influencer marketing platforms including FameBit were created. FameBit in 2014 became one of the first self-service influencer marketing platforms featuring YouTube influencers. Now, FameBit has expanded their platform to several other social media channels including Twitter, Instagram, Vine, Tumblr, and Facebook. While influencer marketing platforms are adept at certain aspects of a viable influencer campaign, like most software applications, they have varied strengths, limitations, and drawbacks.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

How Alcohol Brands Are Advertising With Social Media Influencers

How Alcohol Brands Are Advertising With Social Media Influencers

Happy St. Patrick's Day from Mediakix! For the latest marketing news and trends on top Instagrammers, YouTubers, & Snapchatters, subscribe to our industry digest newsletter!

St. Patrick's Day Edition: Alcohol Brands Get Creative With Influencer Marketing

Alcohol advertising has been rising steadily for decades—according to a study by the University of Texas, beer, wine, and spirit company ad spending has increased by an average of 10% per year over the last forty years (Adweek). As social media platforms like Instagram, Facebook, YouTube, and Twitter become better at identifying user age and establishing safeguards to protect young audiences, alcoholic beverage brands are diverting more of their marketing budgets to digital advertising in an effort to engage audiences that now spend hours a day on social media platforms. In honor of St. Patrick's Day, we take a look at how some of the world's biggest alcohol companies are partnering with magnetic Instagrammers to creatively market their brands—and the lifestyles associated with those brands—to consumers.Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

What Instagram’s New Algorithm Means For Your Feed

New Instagram Algorithm Feed Changes Order

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Impending Instagram Algorithm Incites User Backlash

Facebook did it in 2009. Twitter joined in as well just last month. Now, the world's most-loved photo-sharing app Instagram is debuting a selective, preferential algorithm that promises to alter what 400+ million active monthly users see in their feed. The official announcement (see it below) from Instagram came yesterday courtesy of the app's blog roll and as evinced from the thousands of comments—Instagram's users are outraged and dismayed by the app's decision to start reordering everyone's Instagram feed.

Instagram Algorithm New Feed Order Comments 1Instagram Algorithm New Feed Order Comments 2Instagram Algorithm New Feed Order Comments 5

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

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