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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Why Instagrammers Are The New Bloggers

Why Instagrammers Are The New Bloggers Love Taza Naomi Instagram

Instagrammers Are Now "Blogging" On Instagram

In New York Magazine's recent post "Why Instagram Captions Are The New Blogging," author Kyle Chayka illustrates how even the most unlikely characters and personas (e.g. The Rock) are apt to post "lengthy" in-depth captions and stories on Instagram. Instagram, which began in 2010 as a simple photo-sharing app, now has over 400 million active users and with its 2,200 character limit for each photo, many Instagrammers are beginning to share lengthier captions in a similar fashion to personal blog sites.

If a picture is worth a thousand words, Instagram with its ample caption limit effectively allows for both and with its massive adoption rate among many key demographics, Instagramming may just be the new form of blogging for today's social influencers to authentically share both words and pictures.

Read our post to see examples and why Instagrammers are today's new bloggers:

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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Best Snapchat Marketing Tips

25 Best Snapchat Marketing Tips

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25 Best Snapchat Marketing Tips

This week, Snapchat announced that they receive upwards of 6 billion daily video views. With that type of engagement, the company is poised to surpass Facebook and YouTube in terms of popularity. It’s no secret that Snapchat is the next big, mainstream social media platform. Millennials, advertisers, publishers, and brands of all industries (from AT&T to Dominos to Condé Nast) have already jumped on board.

To see exactly which brands have executed Snapchat marketing campaigns, check out our post "50+ Brands Using Snapchat Marketing." Out of these brands, many have achieved Snapchat marketing campaign success by partnering with prominent social media influencers and top Snapchatters.

We’ve culled the best Snapchat marketing tips we could find and compiled them. In developing your brand’s Snapchat presence, be sure to take a look at the advice offered in the articles listed below.

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in blog, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Facebook Copyright Problems & Video View Growth

Facebook Copyright Problems Facebook Video Views Growth

image via In a Nutshell - Kurzgesagt's YouTube video "How Facebook Is Stealing Billions Of Views"

As Facebook's Video Views Grow, So Does Its Copyright Problems

In the ad dollars arms race for a dominant video publishing network and social platform, it seems that mega-players Facebook, YouTube, and most recently Snapchat are releasing bigger, astronomical, and unfathomable numbers for most video views in any given period. Whereas YouTube boasts more than 1 billion users (and is slated to reach 8 billion video views per day), 11-year-old Facebook announced last week that it's hit 8 billion video views -- doubling from 4 billion in roughly 6 months. Days after Facebook's announcement, Snapchat made one of their own: the 4-year-old mobile video app is now at 6 billion video views (tripling since May).

With these kinds of impressive video view numbers being generated and touted, video creators (many who stand to lose or gain significant amounts of revenue dependent on each platform's policies) have delved deeper to provide insights on how these views are generated, where Facebook's top viewed videos are sourced, and an inside look at Facebook's copyright infringement process.

When Facebook first announced in July that it'd start sharing ad revenue with video content creators, VidCon co-founder and top YouTuber Hank Green took to blogging platform Medium to explain how Facebook was stealing from creators in article "Theft, Lies, And Facebook Video." Yesterday, popular educational channel Kurzgesagt published an explainer video detailing the nature of Facebook video views, and the existing creator problems with Facebook copyright with the adjoining text:

"Facebook just announced 8 billion video views per day. This number is made out of lies, cheating and worst of all: theft. All of this is wildly known but the media giant Facebook is pretending everything is fine, while damaging independent creators in the process. How does this work?" - Kurzgesagt

Check out Kurzgesagt's informational video below.

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in blog, Facebook, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Native Advertising With Influencers, Online Video Marketing, YouTube Influencers

Native Advertising vs Sponsored Content vs Influencer Marketing

Combining Native Advertising With Influencer Marketing

image via Instagram

Learn The Differences Between Native Advertising, Sponsored Content & Influencer Marketing

Although the terms native advertising, sponsored content, and influencer marketing are oftentimes used interchangeably with varying degrees of overlap, differences do exist between these popular forms of advertising. Learning the differences between native advertising vs. sponsored content vs. influencer marketing can help marketers determine whether or not one format is better suited than another for each marketing objective.

See below for platform-specific examples and a bulleted list of notable differences between native advertising vs. sponsored content vs. influencer marketing:

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

50+ Brands Using Snapchat Marketing

50+ Brands Using Snapchat Marketing

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How 50+ Brands Are Using Snapchat Marketing

A relative newcomer to the word of social media apps, platforms, and networks, Snapchat has quickly become a mainstay among teenagers and millennial audiences. According to Snapchat's own demographic research, more than 60% of American 13- to 34-year-olds use the app, with the majority of users falling in the 18- to 24-year-old demographic—a highly-coveted age range for brands and marketers. The app also boasts over 100 million daily active users who watch an estimated 8 billion "Snaps" each and every day.

Related Post: Snapchat Statistics Every Marketer Should Know

It should be no surprise, then, that marketers, brands, and major publishers have started leveraging Snapchat's most popular features (like Stories, which allows users to stitch Snaps together to create a daily narrative) to promote upcoming events, show behind-the-scenes footage, or partner with top social media influencers for Snapchat Takeovers or other influencer marketing collaborations.

To help companies understand Snapchat's role in today's every-expanding social media marketing landscape, we've compiled some of the most useful coverage on brands using Snapchat marketing to effectively reach and engage new audiences. See the following articles to learn how the world's top brands have been using Snapchat marketing to drive user engagement and increase brand awareness.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Snapchat Influencers, Sponsored Content With Influencers

What Can Agencies Learn From Essena ONeill, Instagram Star, Quitting Social Media?

Essena ONeill Social Media Meltdown What Agencies Can Learn

via Essena Oneill's Vimeo

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What Can Brands, Agencies Glean From Essena ONeill's Social Media Meltdown?

While some may argue that much of Essena ONeill's social media meltdown can be attributed to naiveté, is there indeed an overarching lesson to be learned for agencies seeking to commercialize the massive followings of social media stars? As new content continues to surface surrounding Essena ONeill's backstory and the dust/backlash (see video below) continues to settle on her social outburst, we look at the industry factors affecting both sides (both digital content creators and the agencies involved), and what the major takeaways are for brand-creator collaborations.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers

Top Fashion Bloggers On Snapchat To Follow

Fashion Bloggers Influencers On Snapchat To Follow

image via Sea of Shoes

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The 9 Best Fashion Bloggers On Snapchat To Follow

From front row seats at marquee fashion events to headlining and speaking at business industry events, top fashion bloggers are the tastemakers that revolutionize and set the trend for brands and consumers, alike. With over 100 million daily active users and 4 billion daily video views, Snapchat is the latest social media platform consumed by a user base that's largely (71%) below 34 years old. Similar to growing their audiences on newer media platforms including YouTube, Instagram, and previously Facebook, many top fashion bloggers are doing the same on Snapchat.

Many fashion brands including Burberry and Rebecca Minkoff are now debuting complete fashion collections first on Snapchat and partnering with high-reach fashion bloggers to share the latest items, feature a Snapchat takeover, or drive targeted traffic/awareness to sales or dedicated landing pages for Snapchat marketing campaigns.

Check out these top fashion bloggers on Snapchat and get a glimpse of what they post about on their channel. Here are the 9 top fashion bloggers on Snapchat:

Best Fashion Bloggers On Snapchat To Follow Chriselle Lim

Chriselle Lim (chrisellelim), of The Chriselle Factor, is a Los Angeles-based fashion blogger. Her Snapchat provides a glimpse into her personal and professional life, often focusing on her family and life as a top fashion blogger. She frequently features her daughter and behind-the-scenes snaps. Lim also uses Snapchat to promote her brand collaborations, such as Estee Lauder and Dior.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Advertising To Millennials: What Brands Need To Know

Advertising To Millennials With Social Media Marketing

image via blogger Merrick's Art for Zappos

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How Big Brands Are Advertising To Millennials

In Entrepreneur's article "Millennials Don't Want Ads -- They Want Stories," author Michael Brenner relates how old-school marketing philosophy dictated that "the more advertisements you throw at the younger generations, the earlier you can get them hooked on your brand." For decades, this idea formed the basis for business as usual in the advertising industry—an industry which got its message out primarily through old media: print, radio, and TV.

This is no longer the case. Millennials (people between 21 and 34 years old) grew up with the Internet and consume most of their content online via social media. They're used to being bombarded with marketing messages—so much that they've become basically immune to its intended effect. This savvy generation demands richer, dynamic content to grab their attention. Because of their ever-increasing buying power, big brands are on alert. Brand advertising efforts are quickly shifting to digital, where social media stars are helping top brands market their products in a way that appeals to Millennials.

Check out how today's brands are advertising on Snapchat, YouTube, and Instagram to target millennials:

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Sponsored Content With Influencers, YouTube Influencers

Do Brands Prefer Digital Influencers Over Celebrities?

Digital Influencers Preferred By Brands Over Celebrities

images via FunForLouis

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Why Brands Prefer Digital Influencers Over Celebrities

Celebrities have long been a prominent part of the marketing landscape. For decades, brands have tried their best to get the world’s most recognizable stars to be a part of their campaigns, many allocating millions upon millions of dollars to securing the right celebrity endorsement. As social media marketing channels and platforms amassed substantially large user bases (YouTube has over a billion users, Instagram recently broke 400 million monthly active users), brands began looking to digital influencers or social media stars to produce unprecedented levels of social engagement for targeted advertising campaigns online.

In conjunction with Entertainment Weekly's 25th anniversary, the publication celebrated with their EW Fest, which featured a dedicated panel of digital influencers who are changing the face of the Internet. The takeaway? The entire concept of "celebrity" is changing. As EW Fest panelist and Vine star Marcus Johns puts it, “social media has leveled the playing field. There’s this element of ‘Hey, I can be that too.’” Similarly, top entertainment and business publications (including Variety's "Digital Stars Popularity Grows Versus Mainstream Celebrity" and Forbes) have been profiling the massive growth and influence of digital influences over celebrities and, many traditional Hollywood agencies are now securing top digital creators as a mainstay of their talent roster.

Smart marketing managers are taking note of this industry-wide shift. When it comes to campaign strategy and performance, it's difficult to compete with the digital influencers of today in terms of channel reach and audience engagement. Here are a few reasons why brandsprefer working with digital influencers and social media stars over high-profile celebrities:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Millennials Respond to YouTube Red in Poll

Millennials Respond To YouTube Red In Twitter Poll

Millenials Response to YouTube Red - Subscription Service

On the day of YouTube Red's launch (YouTube's first-ever subscription service), top YouTubers Pewdiepie and KickThePJ decide to do a bit of market research of their own regarding their millennial viewing audiences on YouTube and whether or not these millions of followers would pay $9.99/month to see their videos ad-free.

YouTube Red Statistics Twitter Poll Market Research Pewdiepie

The original Twitter poll from KickThePJ was retweeted by highest-grossing YouTuber, Pewdiepie (over 6.6 million followers on Twitter; over 40 million subscribers on YouTube). With a total of 87,577 votes, 2,090 retweets, and 4,605 favorites on Twitter, these figures represent highly targeted market insight into both millennial audience behaviors and the viewpoints from YouTube's own creators.

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in blog, Influencer Marketing News, Influencer Marketing Statistics, Social Media Influencers, YouTube Influencers

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