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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Influencer Spotlight Interview With Amber Chavez of Manny the Frenchie

Influencer Spotlight Interview With Amber Chavez of Manny the Frenchie

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Influencer Spotlight Interview: Amber Chavez, The Human Behind Manny the Frenchie

When we think of Instagram influencers, we typically think of humans -- artists, musicians, photographers, and more. But Manny the Frenchie is living proof that some of the top influencers on Instagram are of the four-legged-and-covered-in-fur variety. A French bulldog with over a million followers, Manny is a bonafide top dog on Instagram, and has done everything from posing with Dwayne Wade and appearing at the Puppy Bowl to raising money and awareness for charities all over the country.

Amber Chavez is the thumbs behind Manny's Instagram account, so we caught up with her to talk about Manny's rise to Instagram stardom, his off-camera personality, and his favorite charities.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

The Top 10 YouTube Brand Channels

The Top 10 YouTube Brand Channels

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Here Are The 10 Best YouTube Brand Channels To Know

There are dozens of ways to create content for YouTube. Vlogging, how-tos, react videos, Let’s Plays, Q&As, shorts, and series all have a home on YouTube and have helped catapult creators like Miranda Sings, Markiplier, Issa Rae, Grace Helbig, and others to mainstream stardom.

But YouTube isn’t just for YouTubers — brands have a place on YouTube, too, and provided they create compelling and original content that appeals to and attracts YouTube's 1 billion strong audience.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, YouTube Influencers

What Instagram Shoppable Post Tags Mean For Influencers & Brands

What Instagram Shoppable Post Tags Mean For Influencers & Brands

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Instagram Shoppable Posts Will Impact Influencer Marketing

Instagram’s rolled out a new feature that’s going to change how we use Instagram, but it’s not available to most users. Shoppable posts will allow brands to tag specific products in unpaid posts that will lead users out of the Instagram to a brand’s website where the tagged product can be purchased.

Originally made available in beta for big brands like Warby Parker, Kate Spade, and J.Crew, but are now available for all Instagram business accounts. Though the feature isn’t available to all users, it’s a momentous change that may have influencers and brands adjusting to new best practices for advertising on Instagram.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What You Should Know About The YouTube Ad Fiasco

What You Should Know About The YouTube Ad Fiasco

For the latest marketing news on YouTube, Instagram, Facebook, and influencer marketing, subscribe to our industry digest!

Advertisers are pulling their ads from YouTube following the discovery that ads were being run alongside extremist videos containing offensive content and hate speech without advertisers' knowledge or permission. Over 250 advertisers have frozen ad campaigns on YouTube, including AT&T, Verizon, McDonald’s and Toyota.

This stems from an investigation from The Times, which found that ads for big brands were served on sites with offensive, extremist, or hateful content and were running before inappropriate content (like a pro-ISIS video and a video promoting an East African jihadist group with Al-Qaeda affiliations) on YouTube.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

A First Look At Facebook Stories vs. Instagram Stories vs. Snapchat Stories

A First Look At Facebook Stories vs. Instagram Stories vs. Snapchat Stories

For the latest news on social media and influencer marketing, subscribe to our industry digest here!

First Look: How Does Facebook Stories Stack Up Against Instagram & Snapchat?

If there was any lingering doubt as to whether or not Facebook is coming for Snapchat, it ought to be cleared up with the introduction of Facebook Stories, a brand new feature that closely mimics Snapchat’s raison d’être. Facebook Stories, like Snapchat Stories and Instagram Stories, consists of disappearing photos and videos with skins, masks, filters, and frames that users can broadcast to their networks. Facebook-owned Instagram rolled out its Stories feature in August 2016 and all but halted Snapchat’s growth in new users.

Facebook Stories is rolling out now and is already available for most users. Here’s what the new feature means for Facebook, for Instagram, and for Snapchat.

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in blog, Facebook, Influencer Marketing News, Online Video Marketing

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

Subscribe to our industry digest for the latest news, statistics, and trends on influencer marketing!

How Big Is Instagram Influencer Marketing? [INFOGRAPHIC]

UPDATE May 5, 2017 — Much has changed on Instagram is the last 10 months. Instagram has introduced new features like Instagram Stories (which closely mimics Snapchat’s core function and has carved deeply into Snapchat’s growth numbers), Live, and Galleries. These new features have drawn users faster than ever before, and Instagram’s platform has continued to grow quickly. In an effort to keep this article as accurate and helpful as possible, we’ve updated it with the most up-to-date information and statistics. We’ve preserved the original text of this article and have added clearly-marked updates below select passages.

Since 2011, Instagram has been one of the fastest growing social media platforms. In the past six months alone, it’s added over 100 million users and growth shows no signs of slowing. With over 600 million global users (80% of whom come from outside of the U.S. and over 400 million of whom check Instagram every day), Instagram is one of the most far-reaching and highly engaged social media networks in existence today. It’s also become one of the largest pieces of the nascent influencer marketing industry.

UPDATE: April 2017 propelled Instagram past 700 million monthly active users and saw a reported daily active user base of 200 million users for Instagram Stories alone.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

10 Things To Know About Facebook’s Demographics

10 Things To Know About Facebook’s Demographics

For the latest authoritative marketing news, trends, and stats on social media, influencers, and advertising, subscribe to our industry digest newsletter!

The Top 10 Facebook Demographics Marketers Should Know 

Facebook is the biggest social media platform in the world. And because Facebook’s user base is so massive, it's helpful for marketers to break it down by demographic. We’ve compiled the most comprehensive set of Facebook demographics to help advertisers get a better idea of who, exactly, is on Facebook, including analysis by age, gender, and location.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics

Spotlight Interview: Liane V, Top Instagrammer, Musician, Actress, and Model

Spotlight Interview: Liane V, Top Instagrammer, Musician, Actress, and Model

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Spotlight Interview With Top Instagrammer And Musician, Liane V

Liane Valenzuela (better known as Liane V) built her social media empire six seconds at a time. One of today's top social media influencers, Liane V got her start as she amassed a massive audience on Vine with short form comedic skits. Though Vine is no more, she had over 4.6 million followers on the platform.

Now posting to over 3.5 million followers on Instagram, Liane V keeps plenty busy outside of the confines of social media, too. A musician, actress, and model, she's taking the entertainment industry by storm.

Get an inside look at Liane V’s journey, process, and why she brought her parents along for the ride on social media.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Vine Influencers

9 Best YouTube User Statistics For Marketers

9 Best YouTube User Statistics For Marketers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Top YouTube User Statistics That Advertisers Should Know

YouTube is easily the most recognizable video distribution platform with the widest and diverse audience in the world. Unsurprisingly, it's also an advertising destination for brands looking to reach new viewers and target niche demographics. We’ve compiled the top YouTube user statistics to get a better understanding of the depth and diversity of YouTube’s platform.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Does An Influencer Marketing Network Work?

How Does An Influencer Marketing Network Work?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Here's What You Need To Know About An Influencer Marketing Network

Influencer marketing is booming. Poised to become a $5-10B industry in the next 5 years, influencer marketing is now a major consideration for the world’s biggest brands. With the rise of influencer marketing comes a rise in influencer marketing networks, aimed at amplifying influencer efforts and making influencer marketing campaigns more effective and easier to manage.

Rates, content creation, contracts, and promotional efforts change from campaign to campaign and influencer to influencer. No two campaigns are the same, and there’s no such thing as a one-size-fits-all approach for influencer marketing. That’s where influencer marketing networks come in. But what is an influencer marketing network and how does it affect various approaches to influencer marketing?

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in blog, Bloggers, Facebook, Fashion Bloggers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

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