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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Industry Spotlight With Next Games’ Marketing Director, Joonas Virtanen

Industry Spotlight With Next Games’ Marketing Director, Joonas Virtanen

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview: Joonas Virtanen of Next Games Talks Marketing Strategy, Industry Trends & More

Finnish mobile game company Next Games opened in 2013, and has firmly established itself as a leader in game development and marketing strategy. In just under five years, the company has grown to 100 employees and launched two popular mobile games.

Next Games created the mobile game Walking Dead: No Man’s Land for AMC’s TV series The Walking Dead. YouTube stars Lele Pons and Anwar Jibawi collaborated with Next Games to promote the game, which has been a massive success. Both videos created by the top YouTubers to showcase the game have millions of views to date. 

We spoke with Joonas Virtanen, Marketing Director of Next Games, about the company's influencer marketing efforts, upcoming product launches, and the future of the gaming industry. Read the interview below:

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in blog, Influencer Marketing, Social Media Influencers, YouTube Influencers

8 Affiliate Marketing Statistics Every Marketer Must Know

8 Affiliate Marketing Statistics Every Marketer Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

8 Statistics That Prove Affiliate Marketing Is Winning With Marketers

In 2016, U.S. retailers spent $4.7 billion on affiliate marketing. Astoundingly, by 2020 U.S. affiliate marketing spend is expected to rise to $6.8 billion.

Today, affiliate marketing is implemented across a wide range of social media. YouTubers often include affiliate links in video descriptions to highlight the products they mention or the clothes they’re wearing. Similarly, bloggers frequently place affiliate links within product reviews posted on their blog. The use of affiliate marketing strategies has become increasingly relevant as consumers demonstrate a preference for online shopping, and content creators look for new ways to generate revenue.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, YouTube Influencers

Why Social Media Video Is Trending With Audiences

Why Social Media Video Is Trending With Audiences

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

8 Reasons Why Social Media Videos Are Hugely Popular With Audiences 

In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.

For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire Internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Sponsored Instagram Videos vs. Sponsored Instagram Photos: Which Is Better?

Sponsored Instagram Videos vs. Sponsored Instagram Photos: Which Is Better?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Sponsored Instagram Videos vs. Sponsored Instagram Photos: A Marketer's Guide

In 2016, an estimated $1 billion was spent on influencer marketing initiatives on Instagram alone. The vastness of the Instagram influencer market illustrates that advertisers around the world have identified Instagram as a valuable vehicle for sponsored content.  

With spending on Instagram influencers exploding, it’s important for marketers to think critically about how to best deliver their message. On Instagram, there are two forms of content that can be shared: photos and videos. In this post, we’ll compare sponsored Instagram videos (including Instagram Stories) to sponsored Instagram photos and evaluate the effectiveness of each type of sponsored content.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Online Video Marketing, Sponsored Content With Influencers

Amazon’s Marketing Strategy With Social Media Influencers

Amazon’s Marketing Strategy With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Amazon Marketing Case Study: How Amazon Partners With Influencers For Audible, Prime Day & More

Amazon is the biggest e-commerce website in the world and continues to grow rapidly, with new features and options for its audience every day. Whether it’s the newest digital TV series or its smart home Echo, Amazon is seemingly specializing in every industry. To break into new industries, Amazon markets to new audiences through influencer sponsorships on social media.

This Amazon marketing case study explores how Amazon advertises a variety of products and services by leveraging Instagrammers, YouTubers, and influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 Sustainable Blogs & Green Living Influencers Making A Difference

10 Sustainable Blogs & Green Living Influencers Making A Difference

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Best Sustainable Blogs & Green Living Influencers Driving Global Social Change 

Bloggers are well known for their great taste and insider tips by readers worldwide. The best blogs offer a personal touch and connect with both niche audiences. Just as fashion, fitness, lifestyle, and travel influencers have found their place in the social media world, sustainable bloggers and green living influencers are becoming an increasingly popular subgroup. They present a unique opportunity for advertisers to reach the conscious consumer and champion altruistic causes.

Green living influencers are using social media to promote a sustainable lifestyle and can be can be leveraged to promote brands with the same aim. Here we’ve compiled the top 10 sustainable and green living influencers currently ruling the blogger space.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers

The Top 8 Reddit Statistics On Users, Demographics & More

The Top 8 Reddit Statistics On Users, Demographics & More

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

The Top 8 Reddit Statistics Prove The Site’s Global Popularity And Influence

Since launching in 2005, Reddit has grown to 250 million users. The site is primarily a destination for users to create, share, and discuss online news and is organized using a voting system. Users submit content to the platform, whether direct links, text, photo, or video for viewing, which are organized into categories called “subreddits”. Submissions with the most upvotes are highest on the Reddit homepage and most visible to its millions of users.

Though uniquely different than social media sites like Instagram, Snapchat, Facebook, and YouTube due to its discussion-based nature, Reddit is undeniably an influential community.

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in blog, Influencer Marketing, Influencer Marketing Statistics

The Million Likes Club: The Most Popular Celebrities On Instagram

The Million Likes Club: The Most Popular Celebrities On Instagram

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

See The 25 Most Popular Celebrities & Influencers With Over 1M+ Likes Per Post

Once home to square photos and just a handful of filters, Instagram has seen incredible growth in the last year. Now with over 700 million users, it’s one of the top apps for sharing photos, videos, and Stories. By now, thousands of celebrities and notable personalities are using Instagram, and the most effective among them are seeing millions of likes on their posts.

The most popular celebrities and influencers reach hundreds of millions of people and represent the top tier of Instagrammers — at least where likes are concerned. Though many of them are among the most-followed Instagrammers, there’s more to passing the million likes mark than followers. Here are the most popular celebrities and influencers on Instagram who use consistent, engaging content to earn their way into the Million Likes Club.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Infographics, Instagram Influencers, Social Media Influencers

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview With Daddy Issues Instagrammer, Violet Benson

Violet Benson, content creator behind Instagram influencer account Daddy Issues, is best known for her hilarious posts exploring the modern female psyche. She has accumulated over 3.8 million followers who eagerly await her newest meme, ranging from television references of Keeping Up With The Kardashians and The Office, to viral online GIFs.

Daddy Issues is blatantly honest, calling out the worst and best universal moments people share. Violet shares her journey in becoming a social media influencer, where she draws her inspiration for her countless memes, and gives us insight into how she works with brands in our exclusive interview.

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in blog, Bloggers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

The Top 10 Family Vloggers Ruling Online Video

The Top 10 Family Vloggers Ruling Online Video

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top Family Vloggers Boast More Than 41 Million YouTube Subscribers Combined

As of 2017, YouTube has more than 1 billion users between the ages of 18 and 34. The platform is home to many niches, including beauty gurus, gamers, comedians, and in recent years, family vloggers. According to Time Magazine, time spent watching family vloggers has increased by 90% within the last year.  

Family vloggers capture daily life and thus offer versatility when it comes to influencer marketing. The top 10 family vloggers on YouTube carry considerable influence, with more than 41 million subscribers cumulatively. Here we’ve listed the top 10 family vloggers in descending order of subscribers.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

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