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Influencer Marketing Campaigns: Types, Tactics, & Techniques
If influencer marketing were a climber, it would hold the record for fastest ascent up Mount Everest. As an industry, influencer marketing will be a $5-10 billion market by 2020. Around 70% of U.S. agency and brand marketers agree that influencer marketing budgets will increase in 2018. The exponential growth explains why influencer marketing was dubbed the fastest growing online customer acquisition method in 2017.
As more marketers hop aboard the influencer marketing train, many are increasingly overwhelmed with options. Aside from the most basic questions of “How do I find influencers?” or “How much should I spend on influencer marketing?,” marketers want to know “What are the different types of different influencer marketing campaigns I can run?”
Separating influencer marketing campaigns into different buckets is tricky. As both brands and influencers strive for more subtle, authentic sponsorships, the line is blurred between these campaign “types.” However, understanding these general categories will help marketers understand the various approaches that they can employ in an influencer marketing strategy.