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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

What Is A Millennial? Statistics, Demographics, Tips On How To Market To Them

What Is A Millennial? Statistics, Demographics, Tips On How To Market To Them

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How To Market To The World’s Largest Subset Of Consumers, Millennials "Gen Y"

Millennials, also known as Gen Y, are today’s largest living generation with a population totaling 92 million. In comparison to previous generations, this early to mid-adult group is notorious for its adoption of new technology and rejection of traditional advertising.

Unlike native internet users (Gen Z) or those of the Gen Y generation who grew up with television and print advertising, millennials have a leg in both worlds. As such, they’re known for being extremely difficult to market to.

Global millennial spending power is expected to grow to $3.3 trillion this year, meaning Gen Y or millennials is an essential demographic for brands of all types to reach. In the following post, we’ll define what a millennial is, outline the four characteristics unique to the millennial generation, and provide tips for successfully marketing to millennials, a financially empowered demographic\.Read More>>

in blog, Influencer Marketing

Nasim Aghdam’s YouTube Shooting Brings Demonetization To Mainstream Attention

Nasim Aghdam’s YouTube Shooting Brings Demonetization To Mainstream Attention

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Behind YouTube Shooter Nasim Najafi Aghdam's Anger At YouTube's New Demonetization Policies

On April 3, 2018 (Tuesday), Nasim Aghdam walked into YouTube's headquarters (San Bruno, CA) and shot three employees before dying from a self-inflicted gunshot. Nasim was a YouTube content creator (also known as "YouTubers" or YouTube influencers) and micro influencer (she had multiple accounts on YouTube, Instagram, and Facebook, in addition to Telegram, a popular Iranian social media network) with content on veganism, health, animal rights, among other varied topics.

Chief among her varied content included several videos and posts expressing anger at YouTube's recent demonetization policies. Alongside YouTube's growth as a dominant video platform and community, many YouTube creators or YouTubers have successfully built audiences and subscribers in the hundreds of thousands sometimes millions with millions of views on their videos or vlogs.

YouTube, in response to brands pulling their ads — ads that were served alongside extremist videos and potentially harmful videos (e.g. Logan Paul's suicide forest video), revamped its monetization policy effectively making it much more difficult for new or smaller content creators to receive ad revenue via YouTube's Partner Program.

Nasim described YouTube's demonetization policy as censorship preventing her from sharing her views on vegan lifestyle, animal rights, and other topics.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, YouTube Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Easter Marketing Campaign Case Study: How Whole Foods & ALDI Do Influencer Marketing

Few grocery stores are as drastically different than ALDI and Whole Foods. The former is known for its discount prices and the latter is practically synonymous with the terms “high-end” and “organic.” In the following case study, we’ll examine how both execute Easter influencer marketing campaigns to serve differing business goals.

The National Retail Federation projected that American Easter spending would amount to $18.2 billion in 2018, or $150 a person. Sustenance, whether chocolate bunnies or glazed ham, is a cornerstone of the holiday. Of the money Americans spend on Easter, the largest portion is dedicated to food, roughly $5.7 billion.

As such, the holiday presents an excellent advertising opportunity to food suppliers. Grocery stores are especially poised to benefit from Easter marketing because more than half of Americans (58%) prepare Easter dinner instead of eating out. Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Behind The Alo Yoga Influencer Battle: What Marketers Need To Know

Behind The Alo Yoga Influencer Battle: What Marketers Need To Know

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Alo Yoga's Battle With Influencer Dana Falsetti "Nolatrees"

In a single year, the U.S. yoga industry generated more than $11 billion in revenue. Alo Yoga, a yoga apparel company, is one brand dominating the market. The company recently sued body positive yoga influencer Dana Falsetti (@nolatrees). The resulting backlash has raised questions about influencer relations and sponsored content ownership (influencer agreements and contracts).

For influencer marketing campaigns, brands and influencers collaborate to create sponsored content. Though this sponsored content is typically published on an influencer’s social channels, in some cases it may be difficult to discern who owns content once it goes live and afterward unless previously discussed and agreed upon contractually. To avoid ambiguity, brands and influencers should strive to reach a clear consensus and create documentation of who owns social media content before, during, and after campaigns.

Here we’ll outline the recent news surrounding Alo Yoga’s suit against Falsetti and examine its implications for the influencer industry.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

These 8 Social Media Addiction Statistics Show Where We’re Spending Our Time

These 8 Social Media Addiction Statistics Show Where We’re Spending Our Time

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Much Is Too Much? The Social Media Addiction Statistics Marketers Must Know

Social media addiction is a growing phenomenon not only in the United States but worldwide. The average person spends nearly 2 hours a day using social media, which amounts to 5 years and 4 months of his/her lifetime. In that time a person could run more than 10,000 marathons or travel to the moon and back on 32 separate occasions. For teens, social media time spent could be up to 9 hours every day.

While social media offers unprecedented access and connectability, some are concerned that social media overuse is inhibiting users everywhere and affecting them in adverse ways. We’ve compiled the top social media addiction statistics to offer a better understanding of the evolving relationship between consumers and the social platforms they use to connect.
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in blog, Influencer Marketing, Influencer Marketing Statistics

How Many Users Does Musical.ly Have?

How Many Users Does Musical.ly Have?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Everything Marketers Must Know About The Growing Music Mobile App Trending With Gen Z & Millennials

Founded in 2014 by Alez Zhu and Louis Yang, the video-sharing mobile app Musical.ly has taken the web by storm. In 2017, the app was acquired by Bytedance Technology Co., a Chinese tech startup specializing in AI technology, for upwards of $1 billion.

The social platform best known for hosting 15-second videos of users singing, dancing, and lip-syncing to music continues to succeed, particularly among younger audiences. Here we'll delve into the app's rapid growth and history and demographic base and explore its potential as an avenue for influencer marketing.Read More>>

in blog, Influencer Marketing

What To Know About The New YouTube Demonetization Policy

What To Know About The New YouTube Demonetization Policy

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

YouTube’s Demonetization Policy: Controversy, History, Recent Developments & Backlash

The largest controversy YouTube has ever faced is arguably happening right now. On Tuesday, a shooter opened fired on the company’s San Bruno offices. Authorities have since speculated that the incident may be related to YouTube demonetization, an issue that’s been brewing for years.

In December 2017, the platform suffered a huge PR disaster when one of its top influencers, Logan Paul, posted a video featuring a human corpse. In response, YouTube rolled out its new demonetization policy. As a result, increasingly more channels are precluded from earning ad revenue on the platform with many popular channels affected, too.

The past few days may mark the first time the public has heard the terms ‘monetization’ and ‘demonetization’ in YouTube's context. However, the issue of demonetization has been an ongoing battle within the influencer industry dating as far back as the mid-2000s. Here we’ll examine the new YouTube demonetization policy, its history with content creators, and its ramifications.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Meet Roi Fabito, Creator Of The Wildly Popular YouTube Channel Guava Juice

Meet Roi Fabito, Creator Of The Wildly Popular YouTube Channel Guava Juice

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

How Roi Fabito Built His 9.3 Million Subscriber YouTube Empire, Guava Juice

Since his YouTube debut in 2006, Roi Fabito has built an igloo out of plastic cups, filled an entire bathtub with gummy bears, and even created multiple music videos. The 26-year-old's online success is staggering. His popular YouTube channel Guava Juice attracts upwards of 9.3 million subscribers and on Instagram and Facebook he maintains 1.4 million and 926,000 followers respectively.

We sat down with the popular lifestyle YouTuber to discuss his rigorous content schedule of posting a new video every day, his approach to sponsored content, and his hopes for social media's future. Hear from Fabito himself in an exclusive interview:

Read More>>

in blog, Influencer Spotlight, Social Media Influencers, YouTube Influencers

The 10 Most Followed Twitch Influencers To Know Now

The 10 Most Followed Twitch Influencers To Know Now

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Meet The Top Twitch Influencers Entertaining Audiences In Real Time

Currently, Twitch has 100 million unique monthly users and 2 million streamers. By 2020, estimates predict that Twitch could be worth $20 billion, and generate $1 billion in annual revenue.

Live video streaming is becoming an increasingly popular way for consumers to enjoy gaming, TV, movies, and sports in real time. Twitch, a live-streaming video platform owned by Amazon has created a community of streamers and viewers that is centered around online video gaming.

Twitch’s success depends on its streamers — influencers who produce content and attract the large audience the platform regularly accommodates. Here are the top 10 streamers on Twitch and see what makes these influencers so popular.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers

Why Children Are Set On Becoming YouTubers When They Grow Up

Why Children Are Set On Becoming YouTubers When They Grow Up

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The Vast Percentage Of Children Want To Become YouTubers Over All Other Professions

Founded in 2005, YouTube now has 1.5 billion monthly active users (MAUs) who watch a billion hours of video each day. The video platform gave rise to the world's newest class of social media celebrity: YouTube influencers or "YouTubers." Not only are YouTubers more popular than most traditional celebs, they are looked to as influential and powerful icons — nearly 50% of millennials have been inspired by YouTubers to make a personal change in their lives.

YouTube and its star vloggers' influence on millennials and younger demographics are undeniable. Four out of 10 millennials say that their favorite YouTubers understand them better than family and friends. A new study surveying a thousand kids ages six to seventeen shares additional insight on YouTubers — becoming a YouTuber is now the most coveted career choice.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Social Media Influencers, YouTube Influencers

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