X

The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Lessons Learned From The Red Swimsuit Social Media Influencer “Giveaway”

Lessons Learned From The Red Swimsuit Social Media Influencer “Giveaway”

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing.

What Marketers Can Learn From Mistakes Made In Sunny Co.'s Red Swimsuit "Giveaway"

On Thursday, May 4, Sunny Co. Clothing posted a photo on its Instagram account promoting a giveaway for its red one-piece “Pamela” swimsuit. The rules were simple: Every Instagrammer who reposted the photo from Sunny Co.’s Instagram account and tagged the brand would receive a code through Twazer (a third-party app) to use on the Sunny Co. site that would cover the cost of the suit, leaving participants to pay only shipping & handling. Instagrammers had 24 hours to post their photos, but what happened next was entirely unexpected.

Thousands posted and Instagram feeds were taken over by the photo, which spread so quickly that it gave rise to memes poking fun at the thousands of reposts. On the surface, it may have seemed like a shocking success, but it was a success for which Sunny Co. was woefully unprepared.

Read More>>

in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers

What Is A Machinima Gaming Video? Definition, History, & Best Examples

What Is A Machinima Gaming Video? Definition, History, & Best Examples

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

What Is A Machinima Gaming Video & How Does It Fit Into YouTube Video Game Culture?

Machinima has a rich and storied history that extends beyond video games and YouTube. One of the most notable creative efforts in the world of gaming videos, machinima combines storytelling, gameplay, and cinematic skill.

Machinima isn't as common as Let’s Plays or Walkthroughs (likely because they take more time and effort to script, capture, and produce), but it does have a unique kind of viral potential because it often involves creators combining fandom, technique, and an original story or take on a popular game.

Read More>>

in blog, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Lifestyle Bloggers To Know

The Top 10 Lifestyle Bloggers To Know

For the latest news and trends on top Instagrammers, bloggers, YouTubers, Facebook stars, & Snapchatters, subscribe to our industry digest newsletter!

10 Top Lifestyle Bloggers That Are Sharing To Millions Around The World

Lifestyle bloggers are known by millions across the world for their impeccable taste and their eye for all that is beautiful in the world. The most renowned lifestyle bloggers share and inspire audiences worldwide on a wide range of topics, including home, travel, family, food, fashion, and beauty.

By sharing blog posts inspired by their everyday lives and interests, they are able to appeal to diverse audiences, and come across as relatable and genuine. For these reasons, top lifestyle bloggers have become central components of many brands’ influencer marketing campaigns.

Read More>>

in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

Influencer Spotlight: Interview With My Nguyen Of My Health Dish

Influencer Spotlight: Interview With My Nguyen Of My Health Dish

For the latest news on top influencers, social media trends, and influencer marketing resources, subscribe to our industry digest newsletter!

Go Behind The Recipes & Photos In Our Interview With My Nguyen, Creator of My Healthy Dish

From casually sharing recipes with her family and friends to building an audience of nearly a million followers on Instagram, writing a cookbook, and traveling the world to cook and share her experiences all over the globe, My Nguyen's journey to becoming an influencer has encompassed five years of excitement, evolution, and plenty of learning opportunities. My Healthy Dish now sees hundreds of thousands of viewers, fans, and followers every day and is home to healthy recipes, beautiful photos, health tips, and My's travel log.

Though her personal definition of "healthy" has evolved over the last five years, My Healthy Dish's mission hasn't changed. My makes healthy cooking and eating easy, accessible, and fun for her fans and followers and has inspired thousands to change and develop their relationship with food through her blog, Instagram, YouTube, Facebook, and more.

Learn more about My's process, her favorite guilty pleasure food, and what's next for My Healthy Dish in our exclusive interview.

Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers

The Facebook Earnings Guide: From IPO to 2017’s Q1 Earnings Report

The Facebook Earnings Guide: From IPO to 2017’s Q1 Earnings Report

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries! 

See Facebook, Inc. (FB) Q1 2017 Earnings, Stock Price Change, User Growth, & More  [Infographic]

With over 1.28 billion daily active users and 1.94 billion monthly active users, Facebook is the most widely used social media platform in the world. As such, Facebook is also the most popular platform among marketers and advertisers and hosts at least 5 million advertisers on Facebook and 1 million more on Instagram. This popularity with advertisers is bolstering Facebook’s financial growth.

Facebook’s 2017 Q1 earnings report reveals that nearly 98% of its $8.032 billion Q1 revenue came from advertising options. Despite reported dips in Q1 revenue, Facebook’s common stock is still standing strong at all-time highs.

Read More>>

Embed This Image On Your Site (copy code below):

in blog, Facebook, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers

Instagram Bots Are Huge On Instagram — But Advertisers Beware

Instagram Bots Are Huge On Instagram — But Advertisers Beware

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Bots: What Marketers Need To Know—A Quick Guide

Instagram is huge. With over 700 million users (200 million of which are using Instagram Stories every day, just 10 months after release), Instagram is home to some of the most engaged fans and influential creators on social media. Instagram presents a massive opportunity for marketers to reach and interact with key audiences. Influencer marketing is a $1 billion industry on Instagram, and as Instagram’s user base grows, so, too, does the size and efficacy of the influencer marketing industry on the platform.

Instagram (and marketing on its platform) isn’t entirely without problems, though. Fake followers and bots are not only present on the platform, but common. Used by Instagrammers (and, in some cases, even brands and marketers) to boost follower counts and engagement on Instagram accounts, these bots are a deceptive and questionable presence on Instagram.

Read More>>

in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers

The Top 4 Influencer Marketing Campaign Mistakes To Avoid

The Top 4 Influencer Marketing Campaign Mistakes To Avoid

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Avoiding These 4 Influencer Marketing Campaign Mistakes Will Set Brands Up For Success

Influencer marketing efforts are getting bigger, more effective, and more sophisticated all the time. Influencer marketing is a $1 billion industry on Instagram alone. From Coachella to Walmart's social good campaign to brands partnering with influencers on Facebook Live, advertisers of all types are using influencer marketing to spread the word about products, brand values, events, promotions, and more.

By partnering with influencers for product placements, endorsements, sponsorships, giveaways, collaborations, or other types of influencer marketing campaigns, brands can reach audiences with authentic and trusted voices. Influencer marketing campaigns take a variety of shapes, but involve marketers setting goals, aligning messaging, selecting influencers, creating timelines, outlining deliverables, and structuring influencer agreements and contracts among many other steps and processes.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Video Game Statistics Speak To An Enormous & Evolving Industry

The Top 10 Video Game Statistics Speak To An Enormous & Evolving Industry

Subscribe to our industry digest newsletter for the latest news, trends, and resources on influencer marketing and related industries!

Top Video Game Statistics To Help Marketers Take Advantage Of Growing Opportunities In A Massive Industry

The video game landscape is changing. With virtual reality (VR) on the horizon and a growing number of mobile gamers and ways to game on mobile, we’re witnessing a time of incredible growth in the gaming industry. There are billions of people playing games on consoles, computers, tablets, and phones, and they’re dedicating billions of dollars to gaming pursuits every year.

From sponsorships to placed ads to influencer marketing with popular gamers to brand activations at events, there are a wealth of advertising opportunities in gaming right now. Here are the top ten video game stats you should know about the evolving industry.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

For the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

See How Snapchat's Q1 Earnings Compare To Facebook's & Twitter's Here [Infographic] 

Snap Inc.’s highly anticipated first earnings release date is coming up on May 10th, and will provide key information to concerned investors, the first since Snap’s IPO on March 2.

In order to help investors analyze what Snap’s impending first earnings report says about its financial future, we compiled the data from Facebook and Twitter’s earning releases in the years following their IPO’s for comparison and to give relevant context to the numbers that could shed light on Snap’s financial future.

Read More>>

Embed This Image On Your Site (copy code below):

in blog, Facebook, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing News, Monetization, Online Video Marketing

Influencer Spotlight: Interview With Snapchat Star CyreneQ

Influencer Spotlight: Interview With Snapchat Star CyreneQ

Subscribe to our industry digest for the latest news, trends, and exclusive interviews with top Instagrammers, YouTubers, bloggers, & Snapchatters!

Dive Into The Story Behind CyreneQ's Snapchat Masterpieces And What Led Her To 10-Second Stardom

Cyrene Quiamco didn’t set out to become a Snapchat star. That’s the way it so often goes for today’s top influencers and creators. Through hard work, a passion for art in digital mediums, and with the help of a sidekick named Ele, CyreneQ went from Snapchat archivist to one of the platform’s most popular artists and personalities.

After admiring work from the growing artist community on Snapchat, Cyrene found herself wanting to preserve the disappearing works, so she started the11thsecond.com. It wasn’t long after she embarked upon a mission to preserve works that she began creating and sharing her own work on Snapchat. From celebrity selfies to the World’s Smallest Mona Lisa, Cyrene is a key part of the art community on Snapchat.

We spoke with Cyrene to get the behind-the-scenes look at her rise to Snapchat stardom, the story behind her work, and the process that leads to some of her best works.

Read More>>

in blog, Influencer Marketing, Influencer Spotlight, Snapchat Influencers, Social Media Influencers

1 2 3 4 5 6 7 8 9 10 11 66

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405