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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

A Quick-Look Guide For Instagram Live Stories

A Quick-Look Guide For Instagram Live Stories

Subscribe to our industry digest for the latest news, trends, and analyses on influencer marketing, social media influencers, and more!

What Is Instagram Live Stories? How It Works, Discovery, Features & More

Instagram’s released a brand new feature to the public, and with it comes new opportunities for audience engagement through the platform. Live Stories represent Instagram’s foray into the perpetually expanding live streaming space, allowing users to "go live" and interact with their audiences in real time. With the emergence of several new live streaming platforms and apps, Facebook-owned Instagram is keen on being the live streaming platform of choice with its already established 600M monthly active users.   

Both Facebook and Instagram have not only been quick to "copy" its primary competitors (i.e. Snapchat, YouTube), but also to offer improved features namely user searchability, content discovery options, and the ability to share/embed content across mediums. Instagram Live Stories debuted globally (on January 24, 2017) with a variety of features that distinguish it from other live streaming apps and with a 100 million user base already using regular Instagram Stories.

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in blog, Instagram Influencers, Social Media Influencers

The 10 Podcast Statistics Every Marketer Should Know

The 10 Podcast Statistics Every Marketer Should Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries 

The Top 10 Podcast Statistics: Demographics, Audience, & Growth

Podcasting, while not new to the world of media, is experiencing industry disruption with the widespread adoption of mobile devices and on-demand content streaming services. Podcasts engage with consumers in a way that other mediums are unable to and advertisers will be hard-pressed to find another form of media that will occupy consumers’ lives in the same way.

We found the 10 most significant statistics about podcasting, its growth in recent years, demographics, and more that advertisers need to know.

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in blog, Influencer Marketing News, Influencer Marketing Statistics, Influencer Marketing Top Lists

Snapchat’s New Ecommerce & Ad Targeting Features

Snapchat’s New Ecommerce & Ad Targeting Features

For the latest authoritative marketing news, trends, and statistics on influencer marketing and related topics, subscribe to our industry digest newsletter! 

How New Ecommerce & Ad Targeting Features Will Finally Make Snapchat A Major Advertising Player

Snapchat is poised to have a big 2017. With expanding use cases for Spectacles, a $25B IPO on the horizon, and the continuous rollout of new features, Snapchat will be finding new ways to draw in and engage users this year. But a big part of the platform’s growth is going to come from ecommerce ads, which have benefitted from some recent under the hood upgrades—specifically, deep-linking and auto-fill capabilities. The features are in the test phase for now, but they have the power to throttle up the impact of Snap Ads.

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in blog, Monetization, Snapchat Influencers

YouTube Super Chat: How It Works, Features, & More

YouTube Super Chat: How It Works, Features, & More

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Why Super Chats May Make YouTube The Ultimate Live Streaming Platform

YouTube’s launch of Super Chat is indicative of the growing power of social media content creators, the importance of influencers to a social platform, and the rising popularity of the live streaming format. With other social live streaming programs, such as Facebook Live and musical.ly’s live.ly, all vying for audiences and content creators, Super Chat is YouTube’s statement that it will be taking live streaming seriously.

This has serious implications for social media influencers and marketers alike, and we go over what content creators and brands can expect from YouTube’s newest live streaming feature.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

Influencer Marketing News: YouTube Tests Messaging, Snapchat Search Bar, & More

Influencer Marketing News: YouTube Tests Messaging, Snapchat Search Bar, & More

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: YouTube Tests Messaging, Snapchat’s Universal Search, & More

This week, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into YouTube’s newest social networking features, Facebook’s rivival, D&G’s and MAC’s influencer campaigns, and more:

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in blog, Facebook, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, Social Media Influencers

The Latest Snapchat Updates For 2017: Redesign, Search Bar, & More

The Latest Snapchat Updates For 2017: Redesign, Search Bar, & More

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

The New Snapchat Update & Features

For Snap Inc., 2017 will be a critical year as the camera company moves towards it's $25B IPO slated for March. The company debuted their first hardware product, Snapchat Spectacles, just in time for the 2016 holiday season with some forecasts projecting Snap Inc.'s tech to be a $5B (or more) product by 2020. As a 5-year-old company, Snap Inc. has revolutionized how entire demographics approach messaging, social behavior, and redefined social media content.

Just in the first month of 2017, Snap Inc. appears to be positioning itself for its IPO with a slew of Snapchat mobile app updates. See the latest Snapchat updates and features here:

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in blog, Influencer Marketing News, Snapchat Influencers

Facebook 360: How To Upload Photos, Videos, & Best Examples

Facebook 360: How To Upload Photos, Videos, & Best Examples

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and how-to's for the influencer marketing space!

Facebook 360: What Is It, How To Upload 360 Photos & Videos, & Best Facebook 360 Examples

Though VR tends to make us think of heavy-hitters in virtual reality like Oculus, Samsung or HTC, immersive content is moving forward and developing at breakneck speeds, and it’s not just happening in VR headsets. From stitched together 360-degree photos to sophisticated camera rigs that capture video for 360-degree experiences, the idea of immersive content is expanding and changing in all directions as the tools for creation are made more readily available to all content creators.

Facebook 360 is just one example of the increasingly available immersive content creation tools, and it’s one that has the power to alter the way that people interact with content on a number of devices.

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in blog, Facebook, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Snapchat’s New Ads, Instagram’s Stories Ads, YouTube’s Content Creation Hopes, & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, Google's YouTube Labs, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Brands Need To Know About Facebook’s Branded Content Tool

What Brands Need To Know About Facebook’s Branded Content Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook’s Branded Content Tool Is A Must-Use For Brands

Branded content utilizes content as a way to promote or advertise for a brand. Branded content can represent a variety of marketing materials ranging from white papers, online YouTube videos, blog posts, and Instagram photos. Today, branded content is everywhere. The rise of social media and influencer marketing has made it impossible for brands to avoid branded content. Moreover, the recent FTC crackdown on branded content has revealed many related consumer issues such as transparency.

Increased attention to branded content has led brands and advertising platforms, especially social media websites, to be more cognizant of ethical consumer advertising practices, especially in influencer marketing. Specifically, brands and their partners need to include proper disclosure techniques. Facebook, in particular, has revamped its website and advertising tools for brands and their partners to give marketers a tool for their branded content.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

CES 2017’s Top Trends, Influencers, & Products

CES 2017’s Top Trends, Influencers, & Products

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

CES 2017: The Biggest Trends, Influencers, & Products

The Consumer Electronics Show (CES) is among the most anticipated annual events in the tech industry. Nearly 200,000 attendees descended on Las Vegas to see the upcoming products that will become available to consumers over the course of a four-day show. Thousands of brands from over the world showcased their newest, shiniest products and launched intricate marketing campaigns to stand out to the average consumer.

This year, brands at CES 2017 launched highly viewed and shared content on social media using major social media tech influencers. We go over the major product trends in CES 2017, notable products presented, and effective branded influencer campaigns that made the event available to all consumers around the world.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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