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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Is Jake Paul’s Team 10 The New MTV?

Is Jake Paul’s Team 10 The New MTV?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Jake Paul's Team 10 Is The MTV For A New Social Media-Driven Generation

Social media influencers make up a totally unique class of celebrity. Rising to stardom through social media platforms like YouTube, Instagram, Snapchat, and the now-defunct Vine, influencers have millions of fans, and the top influencers have found their way to something resembling mainstream fame.

Jake Paul and his brother Logan Paul are two of today’s biggest social media stars, and in some ways, their content is replacing traditional entertainment channels like MTV.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The Top Traditional & “New” Models On Instagram

The Top Traditional & “New” Models On Instagram

For the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

These 20 Top Instagram Models Are Revolutionizing The Modeling Industry With Every Post

For those seeking success in today’s modeling landscape, Instagram is just as important as the runway. Before the social media boom, models used opportunities like Fashion Week and magazine shoots to kickstart their careers.

Today, though, a new category of social media influencers and models has emerged through Instagram. To find out who has the industry buzzing and who might be the next big talent, we’ve compiled a list of Instagram’s most popular traditional and Instagram models who are making a name for themselves one post at a time.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Is Snapchat Dead As An Influencer Channel?

Is Snapchat Dead As An Influencer Channel?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

As Snapchat Influencers Move On, Is Snapchat Dead As An Influencer Platform?

Since the launch of Instagram Stories in August 2016, Snapchat’s run into stagnating growth, a successful IPO followed by tumbling stock prices, and plenty of criticism about its treatment of creators on the platform. Now lagging far behind Instagram Stories in daily users (DAUs), with just 166 million DAUs to Instagram’s more than 250 million, the question of whether or not Snapchat is dying has become more urgent: Is Snapchat, as an influencer channel, dead?

While it may remain popular with younger users who use it to communicate with friends and follow the influencers who remain on the platform, Mediakix found that top Snapchat influencers are posting 25% more on Instagram Stories. As creators become frustrated with Snapchat’s lack of support for top creators, its uneven performance, and missing tools, it seems likely that Snapchat’s mass exodus to Instagram Stories may well continue.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

The 20 Best Food YouTubers & Channels Teaching The World To Cook

The 20 Best Food YouTubers & Channels Teaching The World To Cook

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top Food YouTubers & Channels Making The World Hungry

Cooking shows have been prominent since the early days of television. In recent years, though, YouTube has become a primary home for food and cooking content. Empowering nearly everyone with tools for high-quality content creation, YouTube allows everyone from amateur chefs to seasoned professionals to broadcast from any kitchen in the world.

With YouTube’s widely available platform and toolset, cooking shows have evolved into a genre of online entertainment with endless creative possibilities. To help you navigate the endless sphere of food entertainment, we’ve compiled a list of the top 20 food YouTubers. Check it out, but be prepared to leave hungry.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

3 Reasons Why Instagram Stories Are Winning For Marketers

3 Reasons Why Instagram Stories Are Winning For Marketers

Subscribe to our industry digest for the latest news and trends on influencer marketing, social media influencers, and related industry topics marketers need to know!

Instagram Stories Aren't Just Slowing Snapchat's Growth — They're Taking Ad Dollars, Too

A year after Instagram Stories launched, it’s seen some outstanding results. Snapchat may once have ruled the ephemeral messaging game, but Instagram Stories halted Snapchat’s growth and stole the thunder from a highly anticipated IPO that fell flat under the weight of unmet expectations. Where Snapchat added just 8 million daily active users, increasing from 158 million to 166 million between Q4 2016 and Q1 2017, Instagram’s Stories feature alone sees more than 250 million daily users.

Instagram Stories isn’t just a hit with users, though — marketers are winning big with Instagram Stories, too. It may once have been the home of square photos but with a bevy of new features, Instagram's become a marketing power house and the clear choice for advertisers. Here’s why Instagram Stories is coming out on top for marketers who are looking to reach large audiences through ephemeral messaging.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Are Fake Instagram Influencers Deceiving Brands?

Are Fake Instagram Influencers Deceiving Brands?

Subscribe to our industry digest for the latest news, statistics, and trends on influencer marketing!

How Anyone Can Get Paid To Be An Instagram Influencer With $300 (or Less) Overnight

The Instagram influencer market size is currently $1 billion. That figure is set to double by 2019. With brands investing heavily in the influencer marketing space to reach millennial and Gen Z audiences on Instagram, some influencers are taking advantage of this market demand by buying fake followers and engagement to artificially inflate their clout.

While influencers both large and small are suspected of purchasing fake followers and engagement, this practice can be more lucrative and commonplace for smaller, starting, or micro influencers. To prove whether or not it's possible for accounts with fake followers and engagement to secure brand sponsorship deals, Mediakix created two fictitious Instagram influencer accounts grown completely with bought followers and engagement (likes and comments) and applied to campaigns on popular influencer marketing platforms.

To prove whether or not it's possible for accounts with fake followers and engagement to secure brand sponsorship deals, Mediakix created two fictitious Instagram influencer accounts grown completely with bought followers and engagement (likes and comments) and applied to campaigns on popular influencer marketing platforms.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing News, Instagram Influencers, Monetization, Social Media Influencers

Influencer Spotlight: The Inner Workings of Nala Cat’s Popular Pet Instagram

Influencer Spotlight: The Inner Workings of Nala Cat’s Popular Pet Instagram

For the latest news and trends on top Instagrammers,YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Exclusive Interview: How Nala Cat Inspires Millions Through Her Instagram Account

Some of Instagram’s biggest stars aren’t travelers or photographers or models — they’re animals. Nala Cat (@nala_cat) is a former shelter cat with one of the biggest followings on Instagram. Posting a firsthand account of everything from fetch to treat breaks, Nala keeps her fans up-to-date on the cutest and silliest parts of her everyday life.

We caught up with Nala’s human, Varisiri Methachittiphan, to find out more about Nala’s story, her journey to fame, and her off-camera personality. See our interview with Methachittiphan below to learn more about what goes into one of Instagram’s biggest animal accounts and how fans can meet Nala, Coffee, and Luna at CatCon in Pasadena August 12 and 13.

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in blog, Influencer Spotlight, Instagram Influencers, Social Media Influencers

The Top 10 Female Twitch Streamers To Watch Now

The Top 10 Female Twitch Streamers To Watch Now

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

The Top Female Gamers On Twitch Prove That Gaming Is For Everyone -- Girls Included

Though gaming is often seen as a man’s world and is dominated largely by male influencers in the gaming space, women make up a large portion of the gaming industry. In fact, 41% percent of gamers are women, and these women typically play a wide variety of games, from first person shooters and online collectible card games to RPGs and MMORPGs.

A number of women have taken their passion for games and their creative talents online, making names for themselves as top streamers on Twitch and YouTube. In 2016, Mediakix identified the top female gamers on YouTube. In 2017, we’re recognizing some of the top Twitch talents with this guide to the top female Twitch streamers.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

The Top 10 Android Statistics Marketers Need To Know

The Top 10 Android Statistics Marketers Need To Know

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Top 10 Android Statistics Show That Android Is Taking Over The World

The United States is iPhone-centric, but the same isn’t true of the rest of the world. Android is the largest mobile OS, and it’s not a close race. Android is used all over the world on tens of thousands of different devices, including in cars, on watches, on televisions, and more. So while iPhone and iOS may seem to rule the roost in the U.S., it’s Android that rules the world.

In order to get a better understanding of just how powerful Android is in the global mobile OS landscape, we’ve compiled the top Android statistics that speak to its ubiquity. Here are the top ten Android stats marketers need to know about this dominant mobile operating system.

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in blog, Influencer Marketing Statistics

Guide: How Do Social Media Influencers Make Money?

Guide: How Do Social Media Influencers Make Money?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook stars!

The Top 7 Ways Influencers Make Money Through Social Media

Social media influencers are creating a new class of celebrity. They may not come from the entertainment industries like traditional celebrities, but many of them have millions of fans and some of them have found a way to translate those massive followings into millions of dollars each year.

By getting creative with brand partnerships, patronage, advertising, and more, plenty of influencers are making a living on social media. Instagram, YouTube, Vine, and Snapchat accounts have launched entire careers and acted as springboards for major entrepreneurial ventures. There are a wealth of opportunities on social media, many of them quite lucrative. To get a better sense of the potential revenue streams open to influencers, see our guide below.

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

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