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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Advertisers & Ad Blockers: What You Need To Know in 2017

Advertisers & Ad Blockers: What You Need To Know in 2017

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & related topics! 

The growth of ad blockers is slowing on desktop—what does that mean for digital advertisers?

If you’ve been following the world of digital advertising at all over the last decade, you know that there’s never a shortage of discourse surrounding the rise of ad blocking software. Driving a wedge between publishers and ad revenue, ad blockers have long been a sore spot for both advertisers and online outlets whose primary source of income is digital advertising.

New reports show some degree of flatlining in the installation of ad blocking software on desktop, ad blocking isn’t really slowing down and it seems to be on the precipice of major proliferation in mobile. Where do advertisers and ad blockers stand now, and what does that mean for the future?

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing

The Top 10 Coachella Statistics Advertisers Must Know

The Top 10 Coachella Statistics Advertisers Must Know

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Here are the top 10 Coachella statistics that brands & advertisers need to know

Nothing says warmer weather like a music festival, and Coachella is one of the biggest, routinely drawing crowds that approach 100,000 in a single day. Its attendees are active and engaged, and have proven themselves willing spenders.

Coachella and festivals like it provide unique opportunities for brands to reach and communicate with these audiences — provided they know how to tap into the power of the massive crowds that gather for the music, art, and experience.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Statistics, Influencer Marketing Top Lists, Sponsored Content With Influencers

Snapchat IPO vs. Facebook IPO vs. Twitter IPO: What You Must Know [Infographic]

Snapchat IPO vs. Facebook IPO vs. Twitter IPO: What You Must Know [Infographic]

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How Snapchat's IPO Stacks Up Against Facebook's & Twitter's [Infographic]

Snapchat’s filed for its IPO, and with the filing comes a lot of talk about growth, profitability, potential stock prices, and Snapchat’s plans for the future. There have also been plenty of comparisons to other massive tech IPOs, primarily those of Facebook and Twitter. But how does Snapchat really stack up? And does that tell us something about Snapchat’s probable future?

When we start talking about IPOs, we tend to start talking in very big numbers that are difficult to understand without some kind of context. Without looking at what happened next, it can be hard to tell what it means to have a successful IPO. So we crunched some numbers and took a good hard look at what Snapchat’s current financials, growth prospects, and proposed stock prices might mean for its IPO given what happened before, during, and after Facebook and Twitter filed their own IPOs.

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in blog, Facebook, Influencer Marketing Infographics, Influencer Marketing News, Monetization

How Top Brands & Publishers Use Facebook Video & Live Streaming

How Top Brands & Publishers Use Facebook Video & Live Streaming

For the latest authoritative marketing news, trends, and stats on influencer marketing and related topics, subscribe to our industry digest newsletter! 

How Kohl's, Subaru, BuzzFeed, & More Are Using Facebook Video & Facebook Live

Facebook Live and Facebook Video are two of the most pivotal segments of Facebook’s continuously growing suite of services. As such, they’ve seen dramatic development and evolution in the last few years as brands and publishers have found new ways to use the platform, tools, and format. Though publishers and brands have somewhat singular approaches, there’s some common ground between the two, and by looking at some of the most successful examples of Facebook Live and Facebook Video, we start to get a handle on some best practices for each.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

The Top 10 Twitch Stats That Marketers Must Know

The Top 10 Twitch Stats That Marketers Must Know

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The top Twitch statistics prove that it's one of the primary homes for live streaming

The video game community was one of the first corners of the content market to adapt to and adopt live streaming in earnest. With a community that’s ultra-engaged and an interest that lends itself to a shared experience (even with those who aren't playing), live streaming has become a massive part of the gaming world.

Twitch is the primary home for many broadcasters and viewers with gaming interests, but its offers extend beyond gaming, too. And with an audience that approaches 10 million daily, Twitch presents an incredible opportunity for engagement with a different kind of influencer operating in a different space and connecting to a different audience.

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in blog, Influencer Marketing Statistics, Influencer Marketing Top Lists, Online Video Marketing

YouTube Live vs. Facebook Live: Which Is the Best Live Streaming Platform?

YouTube Live vs. Facebook Live: Which Is the Best Live Streaming Platform?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

YouTube Live or Facebook Live the Better Platform?

Live streaming is on the rise and major social media platforms YouTube and Facebook are having a showdown to secure the spot as the dominant player. Last year, Facebook’s introduction of Facebook Live and its push to advertise the platform with influencers and media channels has bolstered its live streaming capacity and popularity with users immensely. Conversely, YouTube Live, launched in 2011, is a seasoned video sharing veteran, looking to modify is live feature for a modern audience.

Currently, both platforms are battling it out, adding new features to attract users to watch and content creators to publish live streaming broadcasts. We discuss the advantages and disadvantages of each.

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in blog, Facebook, Online Video Marketing, Social Media Influencers, YouTube Influencers

Why Maker Studios Is Downsizing From Thousands of Creators To Just 300

Why Maker Studios Is Downsizing From Thousands of Creators To Just 300

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Maker Studios is cutting back in a big way & its network of creators is about to get a lot smaller

Maker Studios is scaling back, paring down the number of channels in its large network of creators to just a few hundred of the most popular talents and channels. The multichannel network was purchased by Disney in 2014 for $675 million but has struggled to make it profitable. Variety reports that the move is an effort to optimize Maker Studios’ efforts to "produce bigger, more bankable digital stars.”

The news comes on the heels of Disney's decision to drop popular YouTuber PewDiePie after he made a series of anti-semitic “jokes”.

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in blog, Influencer Marketing News, YouTube Influencers

Are Top Influencers Leaving Snapchat for Instagram?

Are Top Influencers Leaving Snapchat for Instagram?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

5 Reasons Why Top Social Media Influencers Are Leaving Snapchat In Favor Of Instagram

It’s no secret that Instagram poses a major threat to Snapchat. With Instagram Stories (a feature that closely mimics Snapchat Stories, which is at the heart of the platform) and the recent launch of Instagram Live Stories, Instagram may have found a way to woo its massive user base into making it the new home for their short-form, off-the-cuff, impermanent content.

Snapchat’s growth numbers stalled following the introduction of Instagram Stories in August, signaling a clear cause for concern when it comes to Snapchat’s competition. And though Snapchat’s growth numbers have rebounded some in recent months leading up to its IPO, it’s clear that if Instagram isn’t already winning the fight for users looking for platforms for their fleeting content, it’s poised to do so.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Hispanic & Latino Social Media Influencers [Infographic]

Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.

When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Meet Pingpong, Musical.ly’s New Video Messaging App

Meet Pingpong, Musical.ly’s New Video Messaging App

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Musical.ly Just Introduced A New Video Messaging App Called pingpong

Musical.ly may be looking to push into yet another new space at the intersection of video social. Quietly launching a video messaging app called pingpong on the App Store several days ago, Musical.ly seems to be making a play at giving its user base of 100 million a new set of messaging tools that are likely bear a lot of similarity to Snapchat. Previously, Musical.ly launched a live streaming app to much acclaim, live.ly.

Though the app is live in the App Store, Mashable and TechCrunch reported problems with signing up through the app. It’s unclear whether this was due to some kind of error or the fact that perhaps the app hasn’t officially launched yet. We managed to get through the signup process, though, so we took a look around.

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in blog, Influencer Marketing News, Online Video Marketing

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