X

The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

A Comprehensive Guide To Blogger Outreach Best Practices

A Comprehensive Guide To Blogger Outreach Best Practices

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Essential Blogger Outreach Best Practices, Tips & Guidelines Every Marketer Must Know

With the incredible rise of social networks over the past decade, it can sometimes be easy to forget about the other rich, social components of the internet. One of these important destinations is the tried and true blog.

There are over 440 million blogs in the world, covering a wide variety of interests and categories. On WordPress — one of the most popular blogging platforms on the internet — 409 million people view more than 21.5 billion pages each month. When considering these staggering numbers, it becomes apparent just how influential bloggers are on the web.

From fashion, to food, to travel and home improvement, blogs are a vital part of many internet users’ daily lives. In that way, these blogs can also play an important role for businesses trying to connect with new and existing customers online.

Before reaching a blog’s audience, however, a brand must first engage the blogger or bloggers and express interest in working together. In the post below, we’ll explore some of the best practices for reaching out to and generating relationships with bloggers.

Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Guides & How-To’s

The 10 Vero App Statistics Illustrating Its Explosive Growth

The 10 Vero App Statistics Illustrating Its Explosive Growth

For the latest authoritative marketing news, trends, and stats on social media stars, social channels, and influencer marketing, subscribe to our industry digest newsletter!

The 10 Vero App Statistics To Know In The Wake Of Its Rapid Growth

Within the past week, the ad-free social media app Vero has taken the internet by storm. Though the app launched in 2015 it remained relatively quiet until February 28, 2018, when it added upwards of 500,000 users in 24 hours.

Vero aims to alleviate the pain points of today’s most popular social media platforms, namely by avoiding non-chronological newsfeeds, data mining of personal information, and ads. Whether the hype surrounding the platform leads to long lasting popularity remains to be seen.

In the following post, we’ll break down the most notable Vero statistics that marketers should know and provide the most up to date Vero information as it becomes available.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers

How Many People Use Vero? Users, Growth, History

How Many People Use Vero? Users, Growth, History

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Vero Is Taking The Internet By Storm. Here's What You Should Know About The Hottest New Social Media App:

Vero is a social media app launched in 2015. Though the app isn’t brand new, its popularity has exploded within the past week, with many heralding it as the next Instagram and a major challenger to today’s top social media platforms.

In December 2015, just six months after it’s launch, the app ranked as high as 45th on the Apple App Store, but quickly fell. Over two years later, during the week of February 19, 2018, the app climbed from #566 to #1 on the Apple app store in a matter of days.

In this post, we’ll break down exactly how many users Vero has, how it differs from other social platforms, and the major players already on the app.

Read More>>

in blog, Influencer Marketing News

More Than 1.3 Million Have Signed The Petition Against Snapchat’s Redesign

More Than 1.3 Million Have Signed The Petition Against Snapchat’s Redesign

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Will Snapchat's Redesign Stifle Its Impressive Q4 2017 Results?

Though Snapchat began as a simple app for sending disappearing images, the popular social media platform has evolved substantially over the past seven years. Since its launch in 2011, Snapchat has added a plethora of notable features in an effort to improve and monetize the service, namely Stories, Chat, and Snapchat Discover.

Despite its efforts to stay relevant, Snapchat has undeniably struggled to keep up with its competitors. In 2016, Instagram hijacked its Stories feature, drawing influencers and users alike away from Snapchat. Snapchat has also struggled to successfully integrate advertising measures, generating 6x less revenue per user than Facebook in Q3 2017.

Many have speculated that Snapchat may be dying. However, its Q4 2017 results indicate that the app still has a heartbeat. Here we’ll breakdown Snap Inc.’s recent earnings release, unpack its plan to win back users with a redesign, and examine its potential comeback in the context of influencer marketing.

Related Post: The 8 Statistics Illustrating Snapchat's Decline

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Irene Lara, The Globally Popular Influencer Behind Studio4Lara

Irene Lara is a woman of ambition. She is a mother, entrepreneur, fashion blogger, Instagram influencer and soon to be YouTuber. Though she was born in Spain she's by all accounts a citizen of the world, constantly traveling to new cities and sharing her experiences online. Whether sharing her latest fashion finds with an audience of nearly one million or documenting her worldwide travels, Lara constantly entertains.

As she continues to make her mark, the fashion expert is doing so with positivity and grace. We sat down with Lara to discuss her journey to becoming a social media influencer, her advice for creating sponsored content and her future plans.

Read More>>

in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Is Vine 2 Destined To Fail With Influencers?

Is Vine 2 Destined To Fail With Influencers?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Vine 2: The Clone Of A Failed App, Or The Next Major Influencer Marketing Channel?

Remember Vine? The scrappy Instagram competitor that specialized in short, looping videos to share with friends and followers?

Whether you’re someone who misses Vine, is glad it’s gone or had completely forgotten about the platform, a new version of the app is currently being developed for launch. World, it’s time to get ready for v2...

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, Vine Influencers

6 Major Influencer Marketing Scandals Shaping The Industry

6 Major Influencer Marketing Scandals Shaping The Industry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

6 Of The Biggest Influencer Marketing Scandals Of All Time

For many businesses, influencer marketing has become a go-to technique for accomplishing their marketing goals online. From raising brand awareness to driving sales, to long-term partnerships with some of social media’s biggest stars, influencer marketing continues to deliver positive results for businesses. However, as the space has developed over the years, influencer marketing has experienced its fair share of growing pains.

In the post below, we’ll look at how six of the biggest scandals, ranging from issues with fake followers to stars posting inappropriate content to FTC violations by brands and influencers, have shaped the influencer marketing landscape as we know it.

Read More>>

in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

Master Influencer Relationship Management With These 10 Steps

Master Influencer Relationship Management With These 10 Steps

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Influencer Relationship Management: 10 Critical Steps & Tips For Success

Businesses and brands are increasingly using influencer marketing to reach and engage with customers worldwide. However, with thousands of social media influencers, hundreds of influencer marketing companies, and as many different advertising goals as there are brands, an untold number of ways exist to execute an influencer marketing campaign.

Still, a common component that many successful campaigns share is positive relationships with influencers. With real people at the campaign helm, influencer marketing typically requires a higher level of personalization than more traditional advertising methods. To build and nurture these kinds of connections, it’s wise for brands to become well-versed in influencer relationship management (IRM).

Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s

The Biggest Fashion Marketing Campaigns of NYFW 2018

The Biggest Fashion Marketing Campaigns of NYFW 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fashion Marketing Case Study: How Kate Spade, TRESemmé & More Won With Influencers At NYFW 2018

Each February and September, the fashion industry converges in New York City to celebrate the presentation of new designer collections. Figures including fashion critics, publishers, celebrities, and buyers are all in attendance and frequently occupy the front row of New York Fashion Week (NYFW) shows.

Within the past few years, fashion influencers have become regular NYFW attendees, much to the dismay of the traditional fashion press. Influencers bring an entirely new form of fashion advertising to the event and offer an effective alternative to traditional fashion PR initiatives.

Brands of all types have begun to leverage the relatability and massive online followings of influencers during fashion week. Here we’ll break down how three brands partnered with social media influencers at New York Fashion Week 2018 to promote cars, hair products, handbags, and more.

Read More>>

in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies

9 Major Instagram Trends Marketers Must Know For 2018

9 Major Instagram Trends Marketers Must Know For 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 9 Biggest Instagram Trends Shaping Social Media Marketing In 2018

2017 was a massive year for Instagram. The photo and video sharing app reached 800 million users and is on track to break 1 billion sometime in 2018. Key to Instagram’s growth has been its popular Stories feature, which launched in August 2016 and has already decreased top influencers' Snapchat usage by over 33%.

Instagram has recently been adding a host of new features and tools to keep its users active and engaged for the coming year and beyond. Below, we’ll take a look at recent trends on Instagram, what the platform has planned for the future, as well as what it all means for brands and influencers in 2018.

Read More>>

in blog, Influencer Marketing, Instagram Influencers

1 2 3 4 5 6 7 8 9 10 11 88

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405