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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

What Is A YouTube Influencer Agency?

What Is A YouTube Influencer Agency?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Influencer Agency: What You Need to Know

When YouTube was launched by PayPal employees Chad Hurley, Steve Chen, and Jawed Karim in 2005, no one could have predicted the video sharing platform would one day become the third-most visited site in the world (behind only Facebook and Google). Within a year, YouTube was the planet’s fastest growing website, and soon a legion of magnetic YouTube personalities - known today as “YouTubers” - were amassing large, engaged audiences and creating videos that received millions of views each. As the platform emerged from infancy, companies began forming to help top YouTubers monetize their popularity and build an infrastructure to accommodate this new type of influencer-driven marketing, among them the YouTube influencer agency.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Agencies Use Influencer Marketing Platforms

Influencer Marketing Platforms

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

How To Best Use Influencer Marketing Platforms

In a recent blog post, we examined how influencer marketing has become one of the most popular and effective ways for brands to reach audiences. This popularity has resulted in a plethora of influencer marketing platforms, most of which seek to connect brands and influencers directly and offer cursory discovery tools. Before investing heavily into these influencer marketing platforms (many are available via monthly subscription fee), marketers and advertisers need to know the benefits, limitations, and how best to use these new marketing platforms and tools.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Brand Glossary Guide: YouTube End Card

YouTube End Card Definition

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How To Best Use A YouTube End Card

As part of our ongoing effort to provide valuable brand resources, we're launching a new Brand Glossary Guide weekly series. By providing definitions, examples, and practical applications for the influencer marketing industry's most relevant terms, we strive to help brands better understand how influencers can expand reach and engage with their target audiences. To begin, let's examine an effective way for brands to boost visibility and engagement at the end of a sponsored YouTuber video: the YouTube end card.

YouTube end cards, which can be seamlessly integrated into a sponsored YouTuber's video, oftentimes includes the brand name, brand logo, and links to other brand videos or websites. As such, YouTube end cards can greatly increase visibility and promote further engagement on each YouTuber's video.

Read More>>

in blog, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Sponsored Instagram Posts Help Big Brands Reach Audiences

Best Sponsored Instagram Posts Weekly Brand Series

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Big Brands Coke, Microsoft Leverage Sponsored Instagram Posts to Reach Audiences

For this week's Best Brand Sponsored Instagram Post Series, we take a look at global brands that are leveraging sponsored Instagram posts to reach targeted, engaged audiences where time spend has greatly increased and recently surpassed TV viewership (Bloomberg). Though companies like Coke, whose product is sold in over 200 countries and who, according to Adweek, has an annual advertising budget of around $4 billion, have traditionally relied on big-budget ads at events like the Super Bowl, recent findings by Fortune Magazine demonstrate that multi-million dollar commercials don't increase revenue 80% of the time. To more effectively target the today's niche markets, more and more big brands are diverting advertising dollars away from traditional costly ads towards social influencer channels including Instagram, Snapchat, and YouTube.
Read More>>

in blog, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

YouTube Red Subscription Launches YouTuber Originals

YouTube Red Subscriptions YouTubers Originals

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Red Subscription To Debut Top YouTubers In Original Shows

On February 10, YouTube's new subscription service, YouTube Red, will premiere the first in a series of original movies and shows starring top YouTube influencers including PewDiePie and Lilly Singh, among others. The service, which cites commercial-free and exclusive access to content among its many perks (including its YouTube Gaming and Music apps), is aimed at capitalizing on top YouTube starsdevoted followers, reach, and engagement.  With the launch of their original YouTuber content, YouTube Red competes ever more directly with over-the-top streaming services like Hulu and Netflix and, as online video continues to grow in popularity, with mainstream television networks as well.

Learn about YouTube Red Subscription Service and its YouTuber originals from PewDiePie, Lilly Singh, channel trailers, and more here:

Read More>>

in blog, Influencer Marketing News, YouTube Influencers

Digital Influencers vs. Celebrities: Who Wins?

Digital Influencers Versus Celebrities Brand Marketing

Digital Influencers Best Celebrities For Accessibility, Authenticity, & Engagement

As more companies and brands are choosing digital influencers to be the face of their brands, marketers are seeing a shift in who consumers look to for the latest trends, products, and lifestyle aspiration. According to a recent eConsultancy survey, nearly 60% of fashion and beauty brands have an influencer marketing strategy in place, and a further 21% plan to invest in one in the next 12 months. Now, entertainment celebrities who used to influence purchasing decisions with name recognition alone are taking a backseat to top fashion bloggers and Instagram stars.
Read More>>

in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers

The Most Popular Types of YouTube Videos

The Most Popular Types of YouTube Videos

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The 13 Most Popular Types Of YouTube Videos

UPDATE June 1, 2017 — It’s been a little over a year since this post was first published, and in that time, YouTube’s grown and changed a lot.

Between 2015 and 2016, the amount of time users watched TV channels on YouTube increased by 50% and the amount of time users spent watching YouTube content on television screens doubled. What’s more, YouTube is capturing more prime time viewers in the 18-49-year-old market than any TV network. The most popular types of YouTube videos are being watched by more people in more ways than ever before.

In an effort to keep the information in this post as up-to-date as possible, we’ve added new information. We’ve preserved the original text of the post and added clearly marked updates beneath select passages.

When YouTube came onto the scene ten years ago, no one expected the video-sharing platform to completely change how we consume digital video content. Today, YouTube has not only revolutionized how we consume and interact with online video, it has also spawned completely new video genres and hundreds of pop culture icons unique to itself. From vlogs to unboxing videos, top YouTubers in YouTube's creative community have completely redefined entertainment, learning, shopping, and more.

Read More>>

in blog, Influencer Marketing Infographics, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

The 5 Types Of Digital Influencers You Need To Know

Types of Social Media and Digital Influencers

For the latest news and trends on top digital influencers including YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

5 Types Of Digital Influencers Changing How Brands Market Today

In a recent WSJ article, Donna Lagani SVP and CRO of Cosmopolitan (part of Hearst) relates how every CMO is concerned with influencer marketing and creating content alongside social and digital influencers. With rising rates of ad blocking, rising rates of social media app use, and declining rates of TV viewership, brands, and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy.

To learn more about digital influencers, who they are, and which types brands need to know, check out our explainer post here:

Read More>>

in blog, Bloggers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

What Is A Let’s Play On YouTube?

What Is A YouTube Lets Play Gaming Video

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

What Is A YouTube Let's Play Gaming Video?

Let's Plays have been a part of the gaming culture long before it became one of the most popular types of videos on YouTube. With the world's biggest video platform and network, YouTube Let's Plays have become so popular with YouTubers and audiences that both gaming brands and creators have begun to tailor content specifically for this type of YouTube gaming video.

See what is a YouTube Let's Play, popular  Let's Play examples from top YouTubers, and why Let's Plays are one of the most viewed videos on YouTube here:

Read More>>

in blog, Online Video Marketing, YouTube Influencers

React World Licensing Woes & Aftermath

Fine Bros React World YouTuber Licensing Scandal

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Top YouTubers The Fine Bros' React World Folds After Global Licensing Outrage

Following a tumultuous last few days, YouTubers Benny and Rafi Fine of top YouTube channel, The Fine Bros, have decided to shut down their licensing program, React World , and retract their trademarks for "react" and reaction-style related video content. React World, its creator program, and associated trademarks have since been shut down, retracted. While the aftermath of React world continues to unfold, The Fine Bros have lost hundreds of thousands of subscribers (at a rate of ~100 unsubscribed each minute)

See how the events unfolded for The Fine Bros' React World (from initial announcement to subscribers lost to public apology) here:

Read More>>

in blog, Influencer Marketing News, YouTube Influencers

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