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The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

How Brands Are Marketing On Snapchat For Coachella

Brands Marketing On Snapchat Advertising Coachella 2016

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, YouTubers, & bloggers.

See How Top Brands Are Marketing On Snapchat For Coachella 2016

In 2015, Coachella's Snapchat Story was viewed by more than 40 million people worldwide, signaling a shift in how modern audiences now communicate, engage with others, and share experiences, information, and recommendations on social media platforms. As the popularity of networks and apps like Instagram, YouTube, and Snapchat continues to grow—Snapchat now claims over 100 million users who publish more than 8 billion pieces of content every day—innovative brands are developing Snapchat marketing strategies and partnering with Snapchat influencers to reach millions of young, engaged consumers at big festivals like Coachella.

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in blog, Influencer Marketing, Snapchat Influencers

Rise Of The Instagram Meme & Publisher: The Fat Jewish, Fuck Jerry, & Others

Instagram Memes Publishers Channels Social Media

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Instagram Memes & Publishers Are Ruling The Social Media Landscape

As Instagram grows and evolves, a new breed of Instagram content creator—known collectively as "Instagram publishers" or "Instagram meme curators"—has emerged to supply the platform's largely-millennial audiences with news, information, and funny posts accompanied by insightful, poignant, or culturally-relevant captions (called "internet memes" or simply "memes"). By republishing or, in some cases, creating popular trends and tapping into the shared experiences of young audiences, top Instagrammers like Fuck Jerry, Beige Cardigan, Fat Jewish, Daddy Issues, and Tank Sinatra have acquired large social media followings and attracted influencer marketing partnerships from global brands.Read More>>

in blog, Influencer Marketing, Social Media Influencers

How Brands Market On Instagram At Coachella

Brands Marketing On Instagram At Coachella 2016

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

5 Ways Brands Are Marketing On Instagram At Coachella Festival 2016

With its enormous, otherworldly sculptures, expansive desert landscapes, live performances by the world's biggest artists, and thousands of fashionable attendees, the Coachella Valley Music and Arts Festival is arguably the most "Instagrammable" event of the year. For brands, developing a Coachella-centric Instagram marketing campaign to capitalize on the festival's hype and reach millions of followers who are watching Coachella unfold through Instagram posts is one of the best ways to target new demographics and reinforce a company's identity as a trendsetter (especially among the millennial set). Read on to see how global brands like American Express, Revolve, Birchbox, and Sonic Drive-In are marketing on Instagram at Coachella. Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Instagram vs. Snapchat: Who’s Winning With Teens? [INFOGRAPHIC]

Instagram vs Snapchat Teens Millennials Favorite Social Media

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Do Teens Prefer Snapchat Over Instagram & Other Social Media Platforms?

In the competition for the attention of teen audiences, Instagram and Snapchat have emerged as the social media platforms most-favored by teens. Though Instagram may have gotten a head start—the Facebook-owned photo-sharing app now has 400 million active users compared to Snapchat's over 100 million daily active users—Snapchat's immediacy, informality, and the ephemeral nature of the app's content has resulted in exponential growth and rising popularity, especially among the internet's youngest demographic. For brands looking to target teens on social media platforms, determining which platform young consumers favor and identifying emerging trends in social media usage can have far-reaching implications regarding marketing budgets, influencer marketing partnerships, and more.

[For more information, see our INFOGRAPHIC below.]

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in blog, Influencer Marketing, Social Media Influencers

How Brands Are Marketing At Coachella

How Brands Are Marketing At Coachella

For a look at how Coachella 2015 reached millions via Snapchat, check out our post here. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! Tune in tomorrow for an in-depth post on how brands are marketing on Instagram for Coachella.

How Heineken, American Express, & Other Global Brands Are Marketing At Coachella

As the Coachella Valley Music and Arts Festival once again descends upon the Empire Polo Club outside of Palm Springs, California, hundreds of thousands—according to Billboard Magazine, last year's Coachella festival drew nearly 200,000 attendees over two weekends—of music lovers, artists, and revelers flock to the desert to see some of the world's biggest musical acts, rub shoulders with celebrities at exclusive after-parties, and of course, document the entire experience on Instagram and Snapchat for their friends and followers to see.

For brands, this concentrated mass of fashion-focused, trendsetting millennial audiences represents a golden marketing opportunity, especially now that every attendee with a smartphone (read: all of them) represents a micro-broadcaster eager to share the festival's sponsored pool parties, product giveaways, or branded services (like UberCopter) with the world (The Video Ink).

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Latest Weekly Influencer Marketing Roundup

Influencer Marketing Roundup Agency News Weekly

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Influencer Marketing Roundup: Teens Now Favor Snapchat, Las Vegas Partners With Top Viners, & More

The week in our influencer marketing roundup, live streaming continues making headway as famous newscaster Al Roker launches the "World's First Live Streaming Network" and YouTube activates three new live streaming channels for the annual Coachella music festival. Also, parents will spend up to 30% more on children's clothes if the item is endorsed by a social media influencer, how Starwood Hotels is encouraging consumers to book by partnering with fashion Instagrammers, and the new favorite social media platform for teenagers.Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Social Media Influencers

Top Social Media Influencers Brand Guide [Part II]

Top Social Media Influencers Brand Guide [Part II]

See Part I of our "Top Social Media Influencer Guide" here. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Brand Guide To Working With Top Social Media Influencers In 2016

The way people interact, communicate, learn, and relax is rapidly changing, and technology has paved the way for the rise of a new kind of celebrity, one born not on silver screens or concert stages but on social media channels like YouTube, Snapchat, Instagram, and Vine. Because 65% of American adults are active social media users—the number climbs to 90% when considering audiences younger than 30, according to the Pew Research Firm—these top social media influencers now have the ability to reach millions of consumers with unprecedented efficiency.

For brands, the large followings and influential power of social media stars represent a great opportunity; by collaborating with today's top social media influencers, companies can boost leads, build brand awareness, and engage with new and existing consumers like never before.Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Social Media Influencers

How Social Media Stars Are Changing The World For The Better

Social Media Stars Non Profit Organizations

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

Social Media Stars Help Bring Awareness & Funding To Social Causes

Social media platforms now have the power to reach millions, and many of the millennial and Generation Z audiences who regularly use and engage with social media networks and apps like YouTube, Instagram, and Snapchat are increasingly motivated to enact or contribute to positive changes in the world around them. Because social media stars like YouTubers, Instagrammers, Viners, Snapchatters, and bloggers command the attention of massive audiences and are therefore in a position to sway public opinion and inspire followers to action, collaborating with these top digital influencers is one of the best ways that charities, not-for-profits (NPOs), and other organizations for positive social/environmental/political change can appeal to already-proactive young demographics.

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in blog, Influencer Marketing, Social Media Influencers

How Many People Use Snapchat In 2017?

How Many People Use Snapchat In 2017?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How Many People Are Using Snapchat In 2017?

UPDATED March 15, 2017 — Taking into account Snapchat’s IPO, we’ve updated this post to include relevant facts and figures made recently available. The original figures from this post have been preserved and updates are clearly marked. For further explanation on Snapchat’s IPO, see our explainer post. We’ve also compared Snapchat’s IPO to those of Facebook and Twitter in a single cheat sheet and put together a forecast outlining why Snapchat Spectacles are on track to be the next $5 billion product by 2020.

Since Snapchat was launched by Stanford University students Bobby Murphy, Reggie Brown, and now-CEO Evan Spiegel in 2011, the "ephemeral messaging app" (called such because photos and videos disappear after they are viewed or, in the case of Snapchat Stories, after 24 hours) has grown exponentially and evolved into far more than just a way for people to send vanishing content back and forth.

Although Snapchat's prevalence in mainstream culture is expanding (evidenced by the rise of Snapchat influencers like DJ Khaled and, as the L.A. Times reported, by billboards displaying the app's now-iconic ghost logo), determining exactly how many people use Snapchat to communicate and get information about the world around them, and make decisions can be a tricky undertaking.

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in blog, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Statistics, Snapchat Influencers

The Top Instagram Accounts To Follow Lists

Top Instagram Accounts To Follow List Instagrammers

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Top Instagram Accounts For Travel, Adventure, Fashion, Food, & More

Instagram is no longer simply a photo-sharing app; it's now a cultural phenomenon. Today, over 400 million people regularly visit the Facebook-owed app to see aspirational, inspirational, entertaining, or informative images and/or videos published by Instagram's most popular content creators (called "Instagrammers"). Because these top Instagram accounts attract the attention (and influence the purchasing decisions) of millions of engaged users, brands looking to market to the platform's largely millennial consumer base are increasingly leveraging the reach and relationship Instagrammers have with their followers to develop influencer marketing campaign strategies that increase brand awareness, drive sales, and see great returns on marketing investments (ROIs).Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

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