At the start of July, Facebook announced that it would begin to pay video content creators a percentage of video ad sales. Facebook's new undertaking and foray into the YouTube-dominated world of online video publishing will feature two new initiatives: Suggested Videos and their accompanying Ad Revenue Share Program.
In the past, YouTubers have used Facebook's massive reach to successfully promote and drive views to their YouTube-hosted videos. With the advent of Facebook's new video ad share program, content creators will not only be able to leverage Facebook's immense exposure, but also get paid directly for their video views.
Presently, Facebook is offering these new initiative opportunities only to a few select major publishers including NBA, Hearst Corporation, Fox Sports, Funny or Die, and Tastemade. At this point, it is unclear when Facebook will begin to offer this new revenue share program with individual content creators. Nevertheless prominent YouTubers like The Young Turks (part of the MCN TYT Network), Viner Arron Crascall, and multi-platform creator The Eh Bee Family all have seen success sharing their videos on Facebook.
Facebook's new Suggest Video platform will debut first to iOS in the upcoming few weeks.
What's New? Dedicated Video Feed + Ad Share Split
With Facebook's new Suggested Videos, the user will be redirected to the new feature after playing a video on their News Feed. Unlike YouTube, which features it's video ads at the start of each video viewed, Facebook's video ad content will autoplay (with sound) interspersed among creator content in the new Suggested Video feed.