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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

10 Best Sponsored Vine Videos From The Most Popular Viners

Most Popular Viners Best Sponsored Vine Videos

For the latest news and trends on top Viners, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

2015's 10 Best Sponsored Vine Videos From The Most Popular Viners

When Vine launched in early 2013, it became clear that social media was about to shift in a brand new way. By giving individuals the opportunity to serve up micro-content looping videos, the most popular Viners (see our recent post "10 Top Viners To Follow Now") began creating trending and viral content, six seconds at a time. Although Vine does not offer marketers a native advertising platform at this time, brands are partnering with the most popular Viners to sponsor content directed at key target audiences in a way that had never been done before. For an in-depth explanation on Native Advertising vs. Sponsored Content vs. Influencer Marketing, see our explainer post here.

With 200 million active users, Vine may not be the largest social influencer channel however, many of the most popular Viners featured here below also have large adjoining social accounts (YouTube, Instagram, blogs). In our recent article "How Brands Are Partnering With Popular Viners To Dominate Social," we share how many brands are not only sponsoring Vine videos, but promoting them across other social platforms. This multi-platform approach is an effective influencer marketing strategy for targeting audiences on various touchpoints with popular influencer-generated content that resonates well with today's consumers. To date, these 10 best-sponsored Vine videos below have been "looped" a total of 48.4 million times with 739.5K likes, 120.5K revines, 12K comments, and to an audience of nearly 54 million followers.

Vine has truly caused a paradigm shift in the way that users ingest paid content that is as relevant and important to the audience as it is to the brands sponsoring the content. To see how brands have sponsored Vine videos with the most popular Viners in 2015, check out our post below:

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in blog, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Sponsored Content With Influencers, Vine Influencers

How Brands Are Marketing On Instagram This Holiday Season

Marketing On Instagram With Top Social Media Influencers

For the latest news, trends, and campaigns involving top YouTubers, Instagrammers, Viners, & Snapchat stars, subscribe to our industry digest newsletter!

3 Ways Brands Are Marketing On Instagram For The Holidays

As part of our weekly Best Brand Sponsored Instagram Post Series (see last week's here), we take a look at how the following three brands are marketing on Instagram for the holiday season. 2015 has marked the large scale adoption of brands in every niche looking to capitalize on Instagram's 400 million active and engaged users. Though Instagram does offer companies a native advertising platform "Instagram Sponsored Ads," many companies like the ones below and part of our weekly series are hyper-targeting Instagram's audiences by creatively and strategically collaborating with notable social media influencers.

See how these three brands are effectively marketing on Instagram for the holidays to reach millions of engaged users here:

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in blog, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Best Blog Posts On Influencer Marketing For 2015

Top Influencer Marketing Blog Posts 2015

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

10 Top Influencer Marketing Blog Posts For 2015

As we reach the end of 2015, here are the top ten posts, guides, and series that offered valuable and strategic insights for influencer marketing. More than just a top marketing trends for creating sponsored and branded content with top performing social media influencers (YouTubers, Instagrammers, Viners, Snapchatters, et. al.), influencer marketing has proven to be a viable digital, social, and content marketing channel with high ROI for brands worldwide in 2015 (Adweek).

Earlier this year, our blog advertising study (a market data research survey of sponsored content across the top 100 lifestyle bloggers) brought to light how many of the world's most recognizable brands including Target, HP, Old Navy, and many more are marketing with lifestyle influencers to accomplish both direct-response and branding-based campaigns objectives. Similarly, these methods and practices are also executed on an increasingly larger scale with newer influencer channels, social networks, and publishing platforms including YouTube, Instagram, and Snapchat.

To optimize or successfully launch your influencer marketing campaign in 2016, check out these top posts, examples, and resources here:

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in blog, Influencer Marketing Examples, Influencer Marketing News, Social Media Influencers

Richest YouTube Stars: The YouTube Millionaires List

Richest YouTube Stars: The YouTube Millionaires List

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!  

The Top 10 Richest YouTubers Made A Combined $70.5 Million In 2017 (Over A 30% Increase From 2 Years Prior)

UPDATE May 31, 2017 — We first published this list at the end of 2015, and naturally, a lot has changed since then. YouTube has over a billion users, and YouTube recently announced that the number of channels with 1 million or more subscribers is up 75%. In order to keep this list as accurate as possible, we’ve updated it to reflect the top 10 highest paid YouTubers for 2017. Most of the same names that appeared on this list in 2015 are still on it today, but there are a few new additions and a few YouTubers no longer ranked among the top ten. We’ve preserved the text from the original article, highlighting any updates, and tracking changes in metrics in order to get a better long-term view of the landscape of richest YouTubers.

Launched in 2005, Internet juggernaut YouTube presented content creators (commonly called "YouTubers") with an entirely new opportunity to produce videos for large, engaged audiences. Since then, the platform has earned attention for its impact on pop culture and its effect on the marketing landscape. The changes to the latter have been so pronounced, in fact, that Forbes published their first list of top-grossing YouTube stars in October 2015 to illustrate the commercial viability of social media stars for both brands and consumers. Today, these top YouTube content creators have become mainstream celebrities in their own right and made millions in the process.

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in blog, Influencer Marketing News, Influencer Marketing Top Lists, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Creative Ways Brands Can Partner With Social Media Influencers

Creative Ways To Market With Social Media Influencers BMW He Spoke Style

From BMW's latest Instagram influencer campaign with Brain Sacawa of He Spoke Style. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

3 Creative Ways Brands Can Market With Social Media Influencers

In 2015, the world saw the rise of influencer marketing to mainstream prominence. From car brands to travel to many other industries, social media influencers are quickly changing how brands ideate and execute their marketing campaigns. As TV viewership continues to plummet and ad blocking affects advertisers and publishers worldwide, brands are eagerly searching out the best alternative advertising channels to effectively reach audiences and significant demographics online.

Here are three creative ways top brands are marketing with social media influencers:

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing To Be A $5-$10 Billion Market Within Next 5 Years

Why Influencer Marketing Will Be A $5-$10 Billion Dollar Market In The Next 5 Years

In just over half a year, the average monthly search for "influencer marketing" has increased nearly five-fold (from 500 to 2,400 U.S. Google searches). According to Google Trends, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase (Google Trends).

For many brands in 2015, influencer marketing has proven to be an effective marketing channel supplementing or replacing other channels affected by the growing ad blocking movement. With key demographics spending significantly less time in front of a TV, these "cord-cutters" (many of whom will never consider traditional cable service "cord-nevers") receive their everyday media content solely through social media channels, apps, and platforms.

Although influencer marketing seemingly became popular overnight, many brand-influencer advertising sponsorships started as early as 10 years ago. What started with popular bloggers and blog advertising has now spread into other influencer channels including Snapchat, Instagram, and YouTube. As viewership, audiences, and social platform growth continues to rise, so too will ad dollars seeking to capitalize on the untapped reach and exposure of these marketing channels. 

Here are the overarching trends affecting growth in the global influencer marketing market:

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics

Sponsored Instagram Post Series: Star Wars Marketing For The Force Awakens

Star Wars Marketing Instagram Influencers Sponsored Posts

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Star Wars Marketing With Instagrammers - Best Sponsored Instagram Posts Series

For this week's installment of our Best Instagram Influencer Sponsored Posts Series (see last week's here), we take a quick look at how the Star Wars franchise partnered with key brands and top Instagrammers to drive awareness, engagement, and adjoining retail e-commerce merchandising for the highly anticipated release of their new movie, The Force Awakens.

In their recent article, Entrepreneur details how Star Wars is a marketing force brands should study. Star Wars marketing with notable top social media influencers represents a larger overarching trend of how established brands are now effectively targeting and messaging today's consumers on the platforms where time is spent most (e.g. Instagram, YouTube, Snapchat).

See examples of how Star Wars is marketing with top Instagrammers and social media stars here:

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in blog, Branded Content With Influencers, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

How Brands Collaborate With Popular Viners

Popular Viners Help Brands Dominate Social Media Marketing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Brands Are Dominating Social With Popular Viners

In a short span of two years, 6-second video sharing platform Vine has given rise to a slew of popular Viners, many with millions of followers (see our recent list of top 10 Viners to follow now here). Although Vine (owned by Twitter) currently does not provide brands with native advertising, the lack of an ad platform has not stopped many top brands from collaborating with popular Viners in order to market to their vast audiences.

Since Vine does not provide native advertising options (see the difference between native, sponsored content, and influencer marketing here), savvy brands are partnering with popular Viners for their social reach on Vine and henceforth promoting the content on other social media channels (e.g. Instagram, YouTube, Twitter, Facebook, etc.). This multi- or cross-platform approach strategically maximizes both the popular Viners' built-in social reach and social amplification of brand-creator content.

See how these brands are successfully creating alongside popular Viners for multi-platform, social media marketing success:

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Sponsored Content With Influencers, Vine Influencers

How YouTubers Make Money

How YouTubers Make Money

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Is Your Favorite YouTuber "Selling Out?" Here's How YouTubers Make Money:

Forbes recently published their first ever list of highest-grossing top YouTube stars revealing 2015 yearly income figures ranging from $2.5 million (a three way tie between Lilly Singh, Roman Atwood, and Rosanna Pansino) to PewDiePie's $12 million. While these top ten most popular YouTubers are making substantial amounts of money stemming from their YouTube channels (collectively, they average 13.2 million subscribers each across their primary channel), there are hundreds of thousands of smaller-to-midsize YouTube channels all struggling to monetize their social media stardom in a sustaining fashion.

As one of the many YouTube channels with over half a million subscribers, co-host of the vlog channel Just Between Us Gaby Dunn recently penned an in-depth article describing her financial hardships as a YouTube content creator. Dunn relates both her and her fellow YouTubers' accounts of being "social media famous," striving to create content on a full-time basis, all while attempting to balance menial jobs and positive, recurring cash flow.

While each channel and monetization strategies will be different, here are the 6 most common ways on how YouTubers make money with their growing channel:

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

Influencer Marketing Case Study: Audible

Influencer Marketing Case Studies Audible YouTuber Grace Helbig

For the latest authoritative marketing news, trends, and case studies on social media influencers, top YouTube stars, and influencer marketing, subscribe to our industry digest newsletter! 

An Influencer Marketing Case Study Look At How Audible Marketed With Top YouTube Stars In 2015

With over 180,000 audio books, Audible, an Amazon company, looked to top YouTubers and YouTube channels to drive both awareness and conversions for their membership service. Audible is one over several recognizable brands leveraging the power of video marketing on YouTube by strategically partnering and sponsoring high-traffic YouTuber channels (see also how Lynda.com, Squarespace, Coca-Cola, PayPal, and many more market with top YouTube stars here).

YouTube's video view growth has been undeniable (up 60% year upon year). Additionally, audiences who start their online browsing on the YouTube homepage (similar to turning on a TV) is up three-fold, also year upon year. Audible's approach to video marketing with top YouTube stars not only leverages the reach and massive adoption of online viewers, but also factors in the immense influence and close ties popular YouTubers have with their audiences. In a recent study, over 60% of 13 to 24-year-olds would try a YouTuber-recommended product.

To see Audible's strategy and approach with top YouTube stars including which YouTubers were a part of their 2015 YouTube marketing campaign, view our case study here (metrics provided for first half of 2015):

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

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