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The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Blogger Spotlight: Emily Malone of Daily Garnish Blog

Blogger Emily Malone of Daily Garnish Blog

Blogger Emily Malone of Daily Garnish

Emily Malone began her blogging journey when she applied and was selected to blog about running for her local newspaper. Since then the culinary school graduate has blogged extensively about her entire culinary school experience, planning for a wedding, recipe development, parenting, and much more.

In her blogger spotlight feature, Emily shares how blogging is now a viable business and how it has rapidly emerged as "a platform for businesses to connect with an audience through a writer they trust." With the proper brand-blogger alignment in mind, Daily Garnish provides businesses like Blue Apron and NatureBox (close to 1,000 community feedback on her review and giveaway post) with high-reach, targeted, and engaged audience platform.

Check out her complete blogger interview to learn how the blogging industry has changed, what Emily wishes she had more time for, and her timely advice to both bloggers and businesses looking to partner together.

How did you get started blogging?

I had just decided to train for my first marathon, and our local newspaper was looking for bloggers to write about their running and training. I applied on a whim along with my best friend, and they chose us! It was a fantastic experience, and it was so fun to share my story with my local community.

What was your first blog post?

I think it was just introducing myself to the newspaper audience, and sharing my running journey to date. Once I finished up my stint as a marathon blogger, I started my own blog because I enjoyed writing and engaging with my audience so much. From there it grew from wedding planning, to general twenty-something musings, to culinary school, to recipe development, to family planning, to parenting -- and now it’s some sort of crazy hybrid of all of that. Except for the twenty-something part...

What was your breakout moment?

I gained a lot of readers when I was in culinary school because I don’t think many people had been given such an inside look at that experience before. I also had big boosts in my audience when I was featured in Better Homes & Gardens Magazine as a “blog to watch for” and during the Project Foodblog competition through Foodbuzz.

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in blog, Bloggers, Influencer Spotlight

ShopStyle Partners With Top Fashion Bloggers For Snapchat Marketing Campaign

ShopStyle Snapchat Marketing With Fashion Bloggers

Top Fashion Bloggers Featured In ShopStyle's Snapchat Marketing Campaign

ShopStyle recently partnered with five of the most in-demand fashion bloggers for their latest Snapchat marketing campaign. Christine Andrew of Hello Fashion Blog (@hellofashblog on Snapchat), Jacey Duprie of Damsel In Dior (@damselindior), Natalie Suarez of Natalie Off Duty (@natalieoffduty) Geri Hirsch of Because I'm Addicted (@gerihirsch), and Courtney Trop of Always Judging (@always_judging) all "snapped" themselves and their well-curated outfits into ShopStyle's innovative e-commerce endeavor.

Sales aggregator site ShopStyle worked with these top fashion bloggers to feature campaign pieces on their individual Snapchat “story” each with a captioned link directing them to ShopStyle’s Snapchat landing page (snap.shopstyle.com) where upon the customer is directed to several e-commerce retailers including Farfetch, Nordstrom, Topshop, and more. The user experience is not exactly seamless, but utilizing Snapchat does make the overall shopping experience fun, engaging, and with a more personal level of influencer-follower interaction that's not always achievable with Twitter or Instagram. Coincidentally, Snapchat announced that they would be debuting new advertising features to aid in the purchasing process around the same time ShopStyle launched their Snapchat marketing campaign.

How Brands Are Leveraging Snapchat Marketing With Bloggers

Just like Instagram, Pinterest, and other apps that feature in-app-shopping, brands are not strangers to the social media sphere. However, unlike a traditionally branded page, influencers on Snapchat are seeking a more organic approach than just inserting a click-to-buy button within a carefully crafted post. This is where we see the best natural engagement from influencer to followers and consumers. "I wanted to show a different side to social media, where it's not so thought out, and I'm putting something out there that was way more organic, and unedited than any other social content," blogger Courtney Trop said regarding the ShopStyle partnership.

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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers

Vessel’s Video Platform: What Happened?

Vessel video platform interface

The Vessel Video Platform Is Here. Now What?

Vessel's video platform debuted in limited access beta on January 21, 2015. On March 24, the Vessel app became available to everyone on iOS and the Android version, June 16.

Prior and following its release, Vessel succeeded in signing both top YouTuber talent and mainstream influencers (most notably The Ellen Show, Rhett & Link, Machinima, and Miss Glamorazzi). Although Vessel's superior revenue share makes financial sense to some YouTubers, MCNs, and mainstream publishers, many industry professionals have expressed their concern regarding Vessel's ability to secure a critical mass subscriber base and therefore ensure profitability.

What Happened To Vessel Video?

Vessel made major headlines worldwide and garnered the attention of top investment firms when several of YouTube's top creators signed to Vessel's video platform. Getting top YouTubers signed to Vessel's platform did come at an extortionate price: Vessel spent millions, sometimes up to $500,000 on single influencers, to get YouTubers to publish first to Vessel.

With a $75M Series A funding round, Vessel's video platform quickly became a hot topic of discussion in the online video space, threatening to disrupt YouTube's foothold in the market. Although traffic to Vessel's site skyrocketed around their iOS release in March, it quickly plummeted afterwards.

Vessel video platform complete data traffic

According to data intelligence service Compete.com, traffic to Vessel's site is nominal and the overarching trend suggests that in spite of Vessel's sustained effort to sign major YouTubers and publishers, traffic has dropped precipitously to Vessel's video platform.

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in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Top YouTube Stars + Terminator Genisys In YouTube Chronicle Series

top youtube stars collaborate with schwarzenegger

Top YouTube Stars Featured In Paramount & YouTube Space LA/NY Collab

Paramount Pictures enlisted the help of several top YouTube stars in a targeted effort to reach millions and ultimately drive sales to their movie, Terminator Genisys. Paramount is one of many brands leveraging both the reach and engagement of top YouTube stars in order to successfully market a service, brand a product, or drive awareness to an event.

As a major part of Paramount's promotional advertising strategy, Arnold Schwarzenegger filmed at YouTube's Space LA/NY (a dedicated production studio for YouTube content creators with over 10K subscribers) with several top YouTube stars including Lilly Singh "IISuperwomanII," Toby Turner "Tobuscus," the MCN Machinima. Many more top YouTube channels created related content to support the the YouTube hosted series (i.e. Epic Rap Battles' "Terminator vs. Robocop" video).

Check out the entire 3-part series here and see how well known brands like Paramount Pictures are collaborating with top YouTubers to create exceptionally well-branded creative content as a part of their targeted advertising strategy:

Terminator Genisys: The YouTube Chronicles

Part I

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in blog, Branded Content With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Blogger Spotlight: Thistlewood Farm by KariAnne Wood

Thistlewood Farm Blogger KariAnne Wood

Home and Design Blogger KariAnne Wood of Thistlewood Farm

Ready for a much-needed change from an increasingly busy city life, KariAnne and her family relocated to a countryside farmhouse. Her home and design blog, Thistlewood Farms, documents the beautiful renovation (complete with a well photographed house tour) of their newfound home alongside many associated DIY and house projects. KariAnne's engaging blog offers many novel and crafty tips for homeowners seeking to add a touch of fresh country to their own decor (check out 5 Simple 10-Minute Organizing Ideas), a wealth of elegantly photographed home projects (like her IKEA Bathroom Shelf Hack and Painted Porch Swing), and scrumptious dessert recipes.

In addition to running her high-reach blog, KariAnne consults on the business of blogging and home design. As a 2014 recipient of Home and Gardens Top 10 Decorating Blogger Award and an expert on bHome's app, Thistlewood Farms blog occupies a coveted niche vertical for home improvement, living, and decor brands looking to provide both products and services to a targeted, consumer audience base. Read her entertaining blogger spotlight feature to learn about her viral Burlap Curtain Project, top list of daily reads, and how to create a winning sponsored blog post campaign:

How did you get started blogging?

I couldn't resist!

We had just moved from the city to the country and bought an old farmhouse and renovated it from top to bottom. And I wanted to shout it out to the world. It just took a little time for everyone to listen!

Thistwood Farms Blog Karianne Wood

 

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in blog, Bloggers, Influencer Spotlight

10 Top Snapchat Influencers To Follow [INFOGRAPHIC]

10 Top Snapchat Influencers To Follow [INFOGRAPHIC]

For the latest news and trends on top Snapchatters, Instagrammers, bloggers, & YouTubers, subscribe to our industry digest newsletter!

The Top 10 Snapchat Influencers To Follow [INFOGRAPHIC]

Recently, Snapchat's CEO Evan Spiegel revealed that the photo- and video-sharing app now receives 10 million video plays per day, surpassing Facebook's figures and cementing Snapchat's place among the world's most popular social media platforms. As the number of engaged users grows (Snapchat currently has approximately 200 million active monthly users), both fast-rising companies and established brands are seeking ways to capture the attention of Snapchat's engaged audiences and increase brand awareness by growing their Snapchat channels. Partnering with Snapchat influencers, either through sponsored content campaigns or by allowing Snapchatters to do a "Takeover" of a brand's channel, is one of the best ways companies can take advantage of an influencer's reach, target their dedicated followers, and capitalize on Snapchat's high daily engagement rate.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Breaking Down Dr. Pepper’s Influencer Marketing Strategy

Lycia Faith For Dr Pepper Influencer Marketing Campaign

Viner Lycia Faith For Dr. Pepper's Influencer Marketing Campaign

Dr. Pepper's #OneOfAKindLipSync Influencer Marketing Strategy Pulls From Vine and Snapchat's Finest

The soft drink giant recently enlisted the help of several top social media stars for their influencer marketing campaign, #OneOfAKindLipSync. Building on the success of Spike TV's "Lip Sync Battle," Dr. Pepper sought to boost brand affinity, recognition, and social amplification by orchestrating an influencer marketing campaign that pushed their branded content across Vine, Twitter, Instagram, Periscope, and Snapchat.

Dr. Pepper's influencer marketing strategy offers targeted industry insights on what to prioritize when designing a high-reach influencer marketing campaign.

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in blog, Branded Content With Influencers, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Blogger Spotlight: Fannetastic Food

Lifestyle Blogger fANNEtastic food Anne Mauney

Anne Mauney of Fannetastic Food Blog Chronicles Her Blogger Journey

Amidst her travels abroad and graduate dietetic studies, Anne Mauney started her current blog, fANNEtastic food. Anne, who holds both a Masters in Public Health and is a registered dietician in Washington DC, writes authoritatively on food recipes and fitness, while also blogging on her latest travel adventures, race recaps, and weekend outings. A quick look at both her blog and our spotlight feature reveals how there's much more to blogging than what meets the eye.

When it comes to blog sponsorships, Anne advises brands to look far beyond surface-level metrics, and instead cultivate a profitable blogger relationship by evaluating a blogger's audience engagement level and precise content alignment between the blog and sponsoring brand. For sponsored blog content, Anne deftly integrates her exercise and nutrition acumen into working with brands like Blue Apron and Bombas Socks. For the aspiring blogger, Anne also shares her tips on food photography and how the art of blogging needs to arise first from an inherent fervor.

Read below as Anne shares a wealth of truly "fannetastic" blog sponsorship tips for brands, blog strategy insights, and her personal take on social media as a leading lifestyle blogger:

How did you get started blogging?

I first started blogging in October of 2009. I had just returned from teaching English in Prague, where I had a travel blog, and I wanted to stay involved in the blogging community, but incorporate my passion for food and fitness. I was just starting my prerequisites and applying to go back to grad school to become a Registered Dietitian, so I decided to start fANNEtastic food as a way to share my journey back to school and to inspire readers to live healthier, more active lives. I started mostly sharing healthy recipes and quick meal ideas, but as I got more into fitness (and running in particular), I started sharing a lot more exercise-related training updates and adventures, too. My blog also incorporates a lot of travel recaps now - it's been fun to have the blog evolve as I have! 

What was your first blog post?

My very first blog post was kind of random - it was fall, so I wrote about a cool tea mug that I'd found recently and was loving, along with some random life updates. Here it is if you'd like to see it in all its randomness: I Love Me Some Fall! I remember debating forever about starting a new blog, and finally decided to just go for it, even if I didn't have a super fancy recipe or anything to share for the first post. Sometimes I think you just have to dive in - if you wait until everything is perfectly set up/ready, you'll never start. That advice applies to life in general, in fact.

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in blog, Bloggers, Influencer Spotlight, Social Media Influencers

Is Silicon Beach The Hub For Influencer Marketing Companies?

Influencer Marketing Agency Los Angeles

Los Angeles Influencer Marketing Companies Enjoy Strategic Startup Location And Advantages

Few locations in the world offer influencer marketing companies a startup platform like Silicon Beach. In recent years we've seen the rise of several companies (think Snapchat) right along the beaches of Venice and Santa Monica. YouTube's Space LA (one of only six locations in the world) has developed many successful tech companies tied to the YouTube ecosystem including Tongal, Zephyr, Epoxy TV, and a variety of MCNs (most notably Maker Studios -- bought for nearly $1 billion by entertainment giant Walt Disney).

Although the seriousness of Silicon Beach's tech boon may not have been recognized until late, Los Angeles is not without it's own history of technology firsts. The Los Angeles-based MySpace (bought by Yahoo) was the original, career-boosting social networking platform for many celebrities, artists, and musicians. Coincidentally, many of today's digital influencers are taking to social media technology developed right here in Silicon Beach including Venice's own, Snapchat.

Silicon Beach is a burgeoning Los Angeles tech scene alternative to San Francisco bay's, Silicon Valley. Specifically, Silicon Beach refers to the Santa Monica, Venice, Playa del Rey, and Culver City communities but the term is quickly expanding to include Los Angeles in general. Many top tech companies have recently opened offices or purchased property in these areas including Google, Microsoft, and Facebook. Furthermore, "major Hollywood players like The Walt Disney Co. and Time Warner Inc.'s Warner Bros. have launched startup accelerators to help local tech entrepreneurs" writes Inc. magazine.

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in blog, Branded Content With Influencers, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

YouTuber Spotlight: Casey Neistat, Filmmaker

Screen Shot 2015-06-19 at 9.42.15 AM

 

Casey Neistat Chronicles Daily Antics As YouTuber Celebrity Filmmaker

Maybe you’ve seen Casey Neistat on one of his daily YouTube vlogs. Maybe you’ve heard of him through his recent antics with Vogue. Or Nike. Or Apple, defacing one of their iPod ads in Manhattan. Perhaps he’s one of the Snapchat celebrities you follow. Wherever you come across the enigmatic Neistat, you can rest assured his content will always be highly entertaining, perhaps a bit provocative, and carefully (albeit subtly) crafted to elicit viewer response.

A look into Casey’s varied content matter, yields two delineating traits: he’s got a daredevil streak. But he’s also got a love for humanity. He’s the daredevil humanitarian. Brands who work with Neistat can count on him to provide unabashed commentary juxtaposed with well-paced cinematography, and a refreshing onscreen offbeat personality.

Although Casey’s career exploits began well before 2012, Nike’s “Make It Count” campaign featuring Neistat rapidly slingshot the filmmaker’s notoriety into even greater international renown. Yes, Nike provided the global audience. But it was Casey’s gut intuition about the entire campaign direction that yielded a truly viral internet short. Whatever design Nike had for Neistat, he scraped in favor of a 10-day impromptu globe trot with his friend, Max.

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in blog, Branded Content With Influencers, Influencer Spotlight, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

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