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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Snapchat’s Breakout Moment: The Coachella Snapchat Story

Snapchat’s Breakout Moment: The Coachella Snapchat Story

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Coachella Story Illustrates Snapchat Advertising Potential

Facebook, Twitter, Instagram, and Vine have all amassed enormous audiences over the last decade (Facebook alone claims 1.59 billion users worldwide), but in recent years, the disappearing photo and video app Snapchat has been making big waves in the social media scene. Since is was launched in 2011, Snapchat has grown to approximately 200 million active users and now boasts 8 billion video views a day, making it an ideal platform for marketers looking reach young, attentive consumers through influencer marketing partnerships or the app’s native advertising services (see more remarkable Snapchat statistics here).

In a wildly successful marketing effort, Coachella took to Snapchat, the millennial platform of choice, to showcase their event to millions of targeted, future festival goers worldwide. With Coachella, Snapchat demonstrated its intense appeal to Millennials and flexed its social media marketing muscle in one of the largest user-generated live broadcasting displays.Read More>>

in blog, Influencer Marketing Case Studies, Monetization, Native Advertising With Influencers, Snapchat Influencers

How To Spot Fake Followers on Instagram

Fake Followers On Instagram How To Identify

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Spotting Fake Followers & Influencers on Instagram: A Must-Know For Brands

Instagram's massive network of over 800 million engaged users makes it an ideal platform for brands to reach broad audiences through influencer marketing campaigns. As the Instagram influencer marketing industry continues to grow, however, some digital stars are purchasing fake followers on Instagram to artificially inflate their perceived reach and boost their appeal to companies.

Brand dollars are pouring into the Instagram influencer marketing space, and Instagram influencers with partially or entirely fake followings are deceiving brands. In order to help marketers avoid getting caught in this new form of ad fraud, we’ve compiled the best strategies for identifying fake followers and fake influencers on Instagram.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How To Develop A Successful Influencer Strategy

Create A Winning Influencer Strategy

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars. 

A Step-By-Step Guide To Crafting A Winning Influencer Strategy

The landscape of advertising is evolving, and as a growing number of consumers look to social media platforms like YouTube, Instagram, Snapchat and Vine for information and entertainment, brands are developing social media influencer strategies to target audiences where they work, play, and communicate. Collaborating with top digital influencers is becoming ubiquitous - according to a recent Schlesinger Associates study, 84% of marketers expected to launch at least one influencer marketing campaign in the next 12 months, and 81% of companies already working with digital influencers were pleased with the results - and companies that fail to incorporate this dynamic form of advertising risk being ignored, blocked, or passed over.

In this simple, step-by-step guide, we identify elements common to all effective influencer marketing strategies and give brands advice on how to best implement these tips while avoiding influencer marketing missteps.Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Influencer Spotlight: Snapchat Star DJ Khaled

DJ Khaled Snapchat Marketing Influencer Spotlight

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, YouTubers, & bloggers!

DJ Khaled Reigns Supreme As King Of Snapchat

With 200 million active users, Snapchat is fast-becoming the social media platform of choice for a young generation that embraces the fleeting nature of the content and the authenticity of the platform's top Snapchat influencers. Though several young digital stars have used Snapchat's Stories - the name for each day's collection of short videos or photos that disappear from the channel after 24 hours - to acquire large, engaged audiences, perhaps no one has figured out how to attract Snapchat users better than DJ Khaled (Snapchat handle: @djkhaled305). From Khaled's memorable, oft-repeated bits of wisdom to the consistency with which he posts, we examine the reasons why this unlikely Snapchat celebrity is now one of the world's most magnetic social media influencers.Read More>>

in blog, Influencer Spotlight, Snapchat Influencers, Social Media Influencers

How Banks Are Marketing On Instagram

How Banks Are Marketing On Instagram

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Financial Services Are Creatively Marketing On Instagram

Millennials are now the largest generation in the United States labor force, and Adage estimates that 18- to 34-year-olds will account for over $200 billion in consumer spending by 2017. As this young, tech-savvy generation begins applying for mortgages and opening retirement accounts, the financial services industry (banks, investment firms, loan associations, etc.) is relying on digital influencers and social media platforms like Instagram to redefine their brand identities and expand their reach to a U.S. consumer base that now spends an average of 2.7 hours on social media apps each day.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Snapchat For Business: How To Do a Snapchat Takeover [INFOGRAPHIC]

Snapchat For Business: How To Do a Snapchat Takeover [INFOGRAPHIC]

image via Snapchat. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Why Brands Are Letting Influencers Run Wild on Snapchat Takeovers

With over 7 billion video views per day and a user base of close to 200 million, Snapchat is becoming the go-to platform for companies and organizations looking for new ways to increase brand awareness and target younger, engaged audiences. As Snapchat's popularity increases with brands (see our aggregate list of brands marketing on Snapchat here) and competition for Snapchat's audience becomes more fierce, savvy marketers hoping to capitalize on Snapchat's extensive reach must find new and innovative ways to connect with Millennials leery of traditional advertising.

For inventive brands, the solution to these obstacles may come in the form of an effective new strategy called a Snapchat Takeover.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing Infographics, Snapchat Influencers, Social Media Influencers

20 Top Gaming YouTubers

20 Top Gaming YouTubers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Play On: The 20 Top Gaming YouTubers

UPDATED May 31, 2017 — Given the popularity of this list (originally written in the beginning of 2016), we’ve updated and expanded it for 2017. YouTube is growing quickly and recently announced that the number of channels on the platform with 1 million or more subscribers is up 75%. Though all of the YouTubers who made the original Top 10 list still remain in the Top 20, the rankings have changed. The original content has been preserved, but we’ve adjusted the rankings, added ten new personalities and clearly noted any shifts within the top list placement. To learn more about YouTubers, see our post on the richest YouTubers or check out our guide to influencer marketing with YouTubers.

The growth of the international gaming industry shows no signs of slowing down. According to the most recent Global Games Market Report, worldwide revenues are projected to reach $107 billion in 2017 and eclipse $118 billion by 2018, with the United States gaming industry alone poised to grow 30% to $19.6 billion by 2019.

The nature of how gamers interact is also evolving, closely paralleling the explosion in gaming lifestyle and culture popularity. Whereas gaming was once considered a solitary activity, the burgeoning gaming community now relies on video platforms like YouTube to communicate, learn, and share virtual exploits. Gaming YouTube videos can take on a variety of formats, including “Let’s Plays” (gameplay accompanied by commentary), walkthroughs (instructional gameplay and commentary), machinima (movies created from gameplay), and reviews. With an ever-growing number of loyal followers, top gaming YouTubers and channels are capturing the attention of millions with top subscribed channels and highly-viewed video content.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Latest Influencer Marketing News | Weekly Roundup

Influencer Marketing News Agency Roundup

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Influencer Marketing A Hit With Brand Marketers, YouTubers On The Silverscreen, & More

For this week's Influencer Marketing News Roundup, we take a look at how brand marketers are leveraging social media influencers, the rising trend of featuring digital stars in both TV and film, and how YouTube's No. 1 gamer, PewDiePie, raised over $150K for charity. Earlier this week, we shared how the best auto brands are now marketing on Instagram, offered a detailed look and tips for maximizing YouTube Annotations, the converging worlds of PR agencies and influencer marketing, and how Instagram's latest updates will impact video marketing on the popular photo-sharing mobile app.

Read More>>

in blog, Influencer Marketing News

The Best Auto Brands Marketing On Instagram

The Best Auto Brands Marketing On Instagram

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on how brands are marketing with social media stars

How Top Auto Brands Are Marketing With Instagrammers

Cutting through the noise in today’s media-saturated market can be a Herculean feat, even for today’s most respected automotive brands. As audiences continue to migrate toward digital platforms and mobile apps, marketing on Instagram (whether through brand channels or by collaborating with top Instagrammers) offers auto brands an effective and succinct way to reach today's consumers. The marked success of top auto brands marketing on Instagram including Mercedes-Benz (their “Take The Wheel” campaign garnered 87 million Instagram impressions and over 2 million likes), and BMW illustrates just how effective brand sponsored posts can be for automakers. In a recent study, digital intelligence firm L2 discovered that engagement for auto brands was highest on Instagram.   

Across the top auto brands on Instagram, Mercedes and BMW dominate (while BMW leads with 5.7 million avid followers on Instagram, Mercedes owns the top 20 list with multiple branded channels) though a host of competing brands are vying for top spots. Many of these auto brands including Jaguar, Maserati, Toyota, and Chevrolet are tapping into what Forbes describes as "the passion behind cars" and complimentary lifestyles espoused by top Instagrammers.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Brand Glossary Guide: YouTube Annotations

YouTube Annotations Definitions Examples

For the latest authoritative marketing news, trends, and stats onYouTubers, Instagrammers, Snapchatters, and marketing with digital stars, subscribe to our industry digest newsletter! 

How Brands Can Best Use YouTube Annotations

As part of our ongoing YouTube Brand Glossary Series (see last week's post on "YouTube End Cards"), we're taking an in-depth look at YouTube's Annotation feature. YouTube annotations are a powerful way to increase a video's value to the viewer and, when used properly, can help increase engagement, boost video views, and provide a consistent lead funnel through clickable links embedded in the YouTube video content. By integrating additional information into videos and creating an interactive experience, annotations also encourage viewers to watch each YouTube video longer and/or drive viewer traffic towards external landing pages. Read More>>

in blog, Online Video Marketing, YouTube Influencers

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