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Instagram vs Snapchat: The Battle For Best Social Media Marketing Platform [Infographic]
In 2013, Facebook unsuccessfully offered to acquire Snapchat for $3 billion. One year earlier, Facebook successfully purchased Instagram for $1 billion. Although Snapchat is a relative newcomer to the world of social media platform stalwarts, the vanishing photo/video messaging app has quickly proved its worth to both huge audiences and brands. As the veteran, Instagram brings a host of tried-and-true, beloved user features, a maturing native advertising platform, and the highest engagement rate for brands on social. While many may surmise that Instagram and Snapchat are one in the same (they both offer similar features, user experiences, marketing potential, etc.), the social media platforms actually have stark differences.
For brands deciding on which platform or channel is better for their social media marketing campaigns, we've compiled a side-by-side comparison of the most salient differences between Instagram vs Snapchat. To learn more about the growth of each, see our most impressive statistics and trends on Instagram vs Snapchat.
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