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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

PewDiePie’s New YouTube Multi-Channel Network, Revelmode

Multi Channel Network RevelMode From Top YouTuber PewDiePie

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Top YouTuber PewDiePie Debuts His Own Multi-Channel Network, Revelmode

If it wasn't enough to be searched on YouTube nearly as much as Beyoncé or be the second most popular search after music, top YouTube influencer PewDiePie will now have his own multi-channel network (commonly abbreviated as "MCN" or YouTube MCN) by way of Disney-owned Makers Studios. In 2014, Disney purchased Makers Studios (also a multi-channel network) for a sum total of nearly $1 billion dollars ($500 million in cash and stocks with an additional $450 million performance bonus).

Essentially a multi-channel network within another MCN, Revelmode will be headed by top YouTuber and gamer, PewDiePie, as the newest YouTube network's creative director. At 26, PewDiePie (who's real name is Felix Kjellberg) is best known for his unique commentary style on "Let's Plays" (a popular type of YouTube gaming format) and humorous "vlogs" (video-blogs). Forbes recently profiled PewDiePie as the richest YouTuber millionaire of 2015. To date, PewDiePie's YouTube channel has close to 42 million subscribers, nearly 11 billion total video views, and his most popular YouTube video "A Funny Montage" has over 71 million video views.

Here's what you can expect from YouTube star PewDiePie's new multi-channel network, Revelmode:Read More>>

in blog, Branded Content With Influencers, Influencer Marketing News, Influencer Spotlight, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

How The Best Brands On Instagram Build Their Channels

Best Brands On Instagram Channel Strategies

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Here's How The 5 Best Brands On Instagram Are Building Their Massive Channels

On September 22, 2015, Instagram announced on their blog that they reached 400 million users. With a combined channel total of over 60 million followers, these 5 brands below represent a massive 15% slice of Instagram's entire community. Although brand engagement rates fell from 2014 to 2015, Instagram is still "The King Of Social Engagement" for brands. Previously, the best brands on Instagram experienced a 4.21% engagement rate. Facebook, Instagram's closest rival (coincidentally its parent company), had 0.07% engagement.

In 2015, Instagram's brand engagement rate fell to 2.26% (partially due to increased postings and a five-fold increase in Instagram brand channel followers). Nonetheless, the engagement rate for the best brands on Instagram is still a significant ~1,000% higher than its closest competitor, Facebook (0.21%, according to Forrester Research).

To better assess how the best brands on Instagram are building their channels, providing relevant content, and driving engagment, we took an in-depth look at each brand's channel strategy. See how these 5 best brands on Instagram are building their channels here:

Read More>>

in blog, Branded Content With Influencers, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers

Best Sponsored Instagram Posts

Best Sponsored Instagram Posts Brand Campaign Series

For the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

5 Best Sponsored Instagram Posts From Brands & Top Instagrammers

In this week's installment of the "Best Sponsored Instagram Posts" series, we shine a spotlight on the most stylish and striking brand-influencer collaborations we saw in December. There are many brands that are launching Instagram campaigns to engage with young audiences, gain relevance, and to refresh their image as savvy companies. These, however, are the ones that stand out to us—for their deft partnerships, attractive visuals, and clear messaging.

If this is your first time tuning in for our Best Sponsored Instagram Posts weekly series, here's what we've recently covered:

Be sure to tune in for next week's installment and check out this week's best sponsored Instagram posts from Westin Hotels, Abercrombie, and more:

Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

As TV Ad spend dwindles, Online Video Advertising Skyrockets

Online Video Advertising YouTube Dude Perfect Nike

Top YouTuber channel Dude Perfect's recent sponsored video with Nike. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

3 Reasons Why Brand Ad Spend Increased 43% For Online Video Advertising In 2015

In a recent study, digital intelligence firm L2 discovered that brand spend for online video advertising and platforms increased 43% in 2015. Similarly, L2's study also found that brand ad spend for social increased 42.5%. The brands studied preferred to advertise on YouTube (nearly 60% of brand interactions), Instagram (35%), and Facebook (6%). For greater detail on L2's study, check out coverage from StreamDaily.

Here are 3 reasons why brands are spent significantly more on online video advertising in 2015 and why this increase will continue to escalate in 2016:

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in blog, Influencer Marketing Statistics, Online Video Marketing

YouTube Trends From Robert Kyncl’s CES 2016 Keynote

YouTube Trends Statistics Digital Video CES 2016

Watch YouTube's Chief Business Development Officer Robert Kyncl's CES 2016 speech here. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The 10 Biggest YouTube Trends & Digital Video Stats From Robert Kyncl's CES 2016 Speech

In his CES 2016 keynote speech, YouTube's Chief Business Officer Robert Kyncl presents both statistics and upcoming trends for both YouTube and the digital video industry. CES (Consumer Electronics Show) is an annual consumer electronics and technology tradeshow held in Vegas. While CES 2016 (January 6-9) featured everything from single-seater drone copters to smart fridges to 8K TVs, Kyncl's keynote presents a critical, one-of-a-kind, forecast for marketers and brands complete with the latest YouTube trends and stats.

Read here to see the biggest YouTube trends from CES 2016 and what lies ahead for the digital video industry:

Read More>>

in blog, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Online Video Marketing, YouTube Influencers

Nespresso’s Instagram Influencer Marketing Campaign

Instagram Influencer Marketing Campaign Example Nespresso

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Luxury Coffee Brand Nespresso Does Instagram Influencer Marketing

Nespresso recently launched their Instagram influencer marketing campaign to make their product line known to a younger generation of coffee drinkers. Until now, the Swiss brand's marketing strategy has been focused on its native Europe audience, where George Clooney has long acted as its spokesperson. Clooney recently appeared in a much-discussed TV ad spot (the first ever U.S. commercial to feature the A-list actor). To see whether brands prefer digital influencers or celebrities, check out our article here. In contrast to its European market, Nespresso's United States presence has been limited to higher-end department stores like Bloomingdale's and dedicated retail spaces in ritzy neighborhoods like Beverly Hills.

Similar to other prestige brands like BMW (see their latest Instagram influencer marketing campaign here), Nespresso's online push with popular social media app Instagram is intended to amplify the brand's reputation and increase engagement with millennial consumers while still maintaining its high-end appeal. Instagram is not only a top used social media app for many important demographics, but according to Forrester Research, Instagram has the best social engagement for brands by a significant margin.

Read our post here to see Nespresso's Instagram influencer marketing campaign examples. For detailed information on how brands like Nespresso execute influencer marketing campaigns, download our free whitepaper guide.

Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How BarkBox Subscription Service Is Marketing With Popular YouTubers

BarkBox Subscription Service Marketing With Popular YouTubers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How Dog Subscription Service, BarkBox, Markets With Popular YouTubers

By combining the popularity of top YouTubers and a well-liked YouTube video format, dog subscription service BarkBox is able to effectively market to untapped audiences. BarkBox, recently profiled in Digiday for their "On The Inside" video series, is one of several popular subscription services (e.g. Blue Apron, NatureBox, Glossybox) engaging in video marketing with popular YouTubers.

As a contributing part of YouTube's prodigious growth, popular YouTubers are collaborating with brands to feature their products and services in well-liked YouTube video formats including "The Unboxing Video." To see how else brands are collaborating with popular YouTubers, check out our recent articles on YouTube's new product channel "Awesome Stuff Week" and YouTube's new Shopping Ads.

Read more to see how BarkBox sponsored both integrated and dedicated videos with popular YouTubers to drive conversions, brand awareness, and engagement for their subscription service:

Read More>>

in blog, Influencer Marketing Examples, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

Top YouTube Beauty Gurus To Watch

Top YouTube Beauty Gurus

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

7 Breakout YouTube Beauty Gurus Who Need To Be On Your Radar

It should be no surprise that YouTube changed the beauty industry in a big way—and vice versa. When Michelle Phan began posting beauty tutorials on the site in 2007, she was actually building an entirely new profession: the YouTube beauty guru. Phan is credited as one of the first YouTube influencers, and she has built a booming business empire out of the online beauty sphere she helped create. Though Phan's YouTube channel is still going strong, she now divides her time between her channel and other endeavors like ipsy, the beauty subscription service she runs.

There is, of course, no shortage of talent on YouTube. A whole new generation of top YouTube beauty gurus or beauty vloggers is following in her footsteps by contributing to YouTube's flourishing beauty community and creating some of the most popular YouTube beauty and makeup videos today.

Read on to find out our 7 favorite breakout YouTube beauty gurus:

Read More>>

in blog, Fashion Influencers, Influencer Marketing News, YouTube Influencers

Best Instagram Marketing Brand Sponsorships

Best Instagram Marketing Brand Sponsored Posts

Subscribe to our industry digest for the latest weekly news and trends on top Instagrammers, YouTubers, Viners, & Snapchatters!

3 Best Instagram Marketing Brand Sponsorships Featuring Top Instagrammers

As part of our weekly series featuring the best sponsored Instagram posts (see last week's holiday edition here), see how Totino's, Amazon, and Crate & Barrel are advertising to their target audiences on Instagram by collaborating with top Instagram influencers. While Instagram rolled out a number of native advertising changes to their photo-sharing social media platform in 2015 (see our posts on Instagram Sponsored Ads and Instagram's New Ad Formats), many brands experienced measurable campaign success by sponsoring Instagram posts with top Instagram influencers.

In the later half of 2015, interest in influencer marketing has nearly doubled (Google Trends). This growth is fueled by several factors including the quick growth of social media influencer channels (e.g. Instagram, YouTube, Snapchat) and the rapid decline of TV viewership. As more and more key demographics migrate from traditional media to digital media, mobile time spend will continue to increase followed by the search for marketing methods to successfully reach these untapped audiences online. As such, brands are increasingly marketing with top social media influencers (e.g. Instagrammers, YouTubers, Snapchatters, Viners, et. al.) to achieve campaign KPIs on these social channels, platforms, and networks. In a recent WSJ article, Cosmopolitan and Seventeen magazine's CRO notes "that nearly every discussion with advertisers these days includes a request for some kind of content produced by a social influencer."

See how these brands below are executing Instagram marketing campaigns by collaborating with top Instagrammers in 2016:

Read More>>

in blog, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

How YouTubers Become Brands

How Top YouTubers Become Brands Lilly Singh Unicorn Island Tour

image via lillysinghtour.com. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Top YouTubers Launch Their Own Brands

With an 18-49 audience reach bigger than any U.S. cable network (YouTube statistics), YouTube's global video publishing and sharing platform has helped many top vloggers "YouTubers" launch brands. While many top YouTubers make their sizeable incomes  from YouTube advertising (see our post "How YouTubers Make Money" for more detail), many other popular YouTubers leverage their online notoriety to partner with brands (e.g. Bethany Mota's partnership with Aeropostale) or to become or launch brands themselves (e.g. Michelle Phan's Ipsy).

Here are 4 examples of how top YouTubers become brands:

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing Examples, Online Video Marketing, YouTube Influencers

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