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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Top Fashion Bloggers On Snapchat To Follow

Fashion Bloggers Influencers On Snapchat To Follow

image via Sea of Shoes

Subscribe to our industry digest for the latest news and trends on top bloggers, YouTubers, Instagrammers, and Snapchatters!

The 9 Best Fashion Bloggers On Snapchat To Follow

From front row seats at marquee fashion events to headlining and speaking at business industry events, top fashion bloggers are the tastemakers that revolutionize and set the trend for brands and consumers, alike. With over 100 million daily active users and 4 billion daily video views, Snapchat is the latest social media platform consumed by a user base that's largely (71%) below 34 years old. Similar to growing their audiences on newer media platforms including YouTube, Instagram, and previously Facebook, many top fashion bloggers are doing the same on Snapchat.

Many fashion brands including Burberry and Rebecca Minkoff are now debuting complete fashion collections first on Snapchat and partnering with high-reach fashion bloggers to share the latest items, feature a Snapchat takeover, or drive targeted traffic/awareness to sales or dedicated landing pages for Snapchat marketing campaigns.

Check out these top fashion bloggers on Snapchat and get a glimpse of what they post about on their channel. Here are the 9 top fashion bloggers on Snapchat:

Best Fashion Bloggers On Snapchat To Follow Chriselle Lim

Chriselle Lim (chrisellelim), of The Chriselle Factor, is a Los Angeles-based fashion blogger. Her Snapchat provides a glimpse into her personal and professional life, often focusing on her family and life as a top fashion blogger. She frequently features her daughter and behind-the-scenes snaps. Lim also uses Snapchat to promote her brand collaborations, such as Estee Lauder and Dior.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Advertising To Millennials: What Brands Need To Know

Advertising To Millennials With Social Media Marketing

image via blogger Merrick's Art for Zappos

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How Big Brands Are Advertising To Millennials

In Entrepreneur's article "Millennials Don't Want Ads -- They Want Stories," author Michael Brenner relates how old-school marketing philosophy dictated that "the more advertisements you throw at the younger generations, the earlier you can get them hooked on your brand." For decades, this idea formed the basis for business as usual in the advertising industry—an industry which got its message out primarily through old media: print, radio, and TV.

This is no longer the case. Millennials (people between 21 and 34 years old) grew up with the Internet and consume most of their content online via social media. They're used to being bombarded with marketing messages—so much that they've become basically immune to its intended effect. This savvy generation demands richer, dynamic content to grab their attention. Because of their ever-increasing buying power, big brands are on alert. Brand advertising efforts are quickly shifting to digital, where social media stars are helping top brands market their products in a way that appeals to Millennials.

Check out how today's brands are advertising on Snapchat, YouTube, and Instagram to target millennials:

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Sponsored Content With Influencers, YouTube Influencers

Do Brands Prefer Digital Influencers Over Celebrities?

Digital Influencers Preferred By Brands Over Celebrities

images via FunForLouis

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Brands Prefer Digital Influencers Over Celebrities

Celebrities have long been a prominent part of the marketing landscape. For decades, brands have tried their best to get the world’s most recognizable stars to be a part of their campaigns, many allocating millions upon millions of dollars to securing the right celebrity endorsement. As social media marketing channels and platforms amassed substantially large user bases (YouTube has over a billion users, Instagram recently broke 400 million monthly active users), brands began looking to digital influencers or social media stars to produce unprecedented levels of social engagement for targeted advertising campaigns online.

In conjunction with Entertainment Weekly's 25th anniversary, the publication celebrated with their EW Fest, which featured a dedicated panel of digital influencers who are changing the face of the Internet. The takeaway? The entire concept of "celebrity" is changing. As EW Fest panelist and Vine star Marcus Johns puts it, “social media has leveled the playing field. There’s this element of ‘Hey, I can be that too.’” Similarly, top entertainment and business publications (including Variety's "Digital Stars Popularity Grows Versus Mainstream Celebrity" and Forbes) have been profiling the massive growth and influence of digital influences over celebrities and, many traditional Hollywood agencies are now securing top digital creators as a mainstay of their talent roster.

Smart marketing managers are taking note of this industry-wide shift. When it comes to campaign strategy and performance, it's difficult to compete with the digital influencers of today in terms of channel reach and audience engagement. Here are a few reasons why brandsprefer working with digital influencers and social media stars over high-profile celebrities:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Millennials Respond to YouTube Red in Poll

Millennials Respond To YouTube Red In Twitter Poll

Millenials Response to YouTube Red - Subscription Service

On the day of YouTube Red's launch (YouTube's first-ever subscription service), top YouTubers Pewdiepie and KickThePJ decide to do a bit of market research of their own regarding their millennial viewing audiences on YouTube and whether or not these millions of followers would pay $9.99/month to see their videos ad-free.

YouTube Red Statistics Twitter Poll Market Research Pewdiepie

The original Twitter poll from KickThePJ was retweeted by highest-grossing YouTuber, Pewdiepie (over 6.6 million followers on Twitter; over 40 million subscribers on YouTube). With a total of 87,577 votes, 2,090 retweets, and 4,605 favorites on Twitter, these figures represent highly targeted market insight into both millennial audience behaviors and the viewpoints from YouTube's own creators.

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in blog, Influencer Marketing News, Influencer Marketing Statistics, Social Media Influencers, YouTube Influencers

More Millennials Using Ad Blockers Than Ever

Millennials Ad Blocking Statistics Twitter Poll

image via Variety's "Pewdiepie No. 1 In Digital Star Ranking"

Ad Blocking Statistics: Millennials Using Ad Blockers In Record Numbers

Shortly after retweeting a Twitter poll on whether his 6.6+ million Twitter followers would pay for YouTube's subscription service, top YouTuber Pewdiepie (with over 40 million subscribers on YouTube) follows with a revealing poll of his own:

Millennial Ad Blocking Statistics Twitter Poll

The poll results are alarming: 40% of millennials are using ad blockers. 

Though informal by nature, Pewdiepie's seemingly care-free Twitter poll is nothing to sneeze at. With arguably some of the largest millennial followings across top social media channels and networks, the finds of this poll are significant. Pewdiepie's audiences represent some of the web's most engaged and active demographics. With 40% of them using ad blockers en masse, this statistic represents massive disruption for advertisers and publishers -- so much so that the Interactive Advertising Bureau (IAB) dramatically reversed its stance on ad-blocking with the statement, "we messed up."

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in blog, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing, YouTube Influencers

3 Ways To Improve Your YouTube Marketing Strategy

YouTube Marketing Strategy With Influencers

image via Marketing Land's "Top 100 Brands Report"

3 Best Ways To Boost Your Brand's YouTube Marketing Strategy

YouTube is quickly becoming one of the most useful platforms for modern marketers. According to published YouTube statistics, the amount of people who utilize YouTube's homepage similar to turning on a TV is up 300% year upon year. Add to this the rising popularity of YouTubers like PewDiePie and his contemporaries, and it becomes clear that brands have a large future in marketing via the ever-growing video network.

Knowing how to develop a YouTube marketing strategy holds a great deal of importance for brands and advertisers looking to find success with online video marketing. Here are three best ways to improve, boost, and develop a brand’s YouTube marketing strategy: 

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, YouTube Influencers

Marketing To Millennials With Influencers

Marketing To Millennials With Social Influencers Marketing

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Marketing To Millennials With Social Media Influencers

Influencer marketing is growing at an impressive rate. According to AdWeek, nearly a quarter of today’s marketers cite influencer marketing as being their most effective customer acquisition tool. While the audience, follower, and fan demographics of top social media influencers can be far-reaching, millennials tend to make up a good portion of their audiences (especially on certain "millennial-favorite" platforms including Snapchat, Instagram, and YouTube). Marketing to millennials with influencers, then, makes perfect sense, and more brands are catching on with each passing day.

It’s easy to understand why marketing to millennials with influencers is so important for today’s brands. Social media networks and websites like YouTube and Instagram see countless amounts of visits every day. These social media channels and platforms are where millennials turn for news, information, communication, and entertainment. In the past, traditional advertising techniques were considered key to garnering an audience, but marketing to millennials is different.Read More>>

in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Influencer Outreach: 3 Mistakes To Avoid

Influencer Outreach Mistakes To Avoid

image via Alpha M

3 Influencer Outreach Mistakes Not To Make

Influencer marketing is one of the newest, most effective ways for brands to promote products (events, services), engage audiences, and drive sales online. The right approach can elicit tangible results increasing brand visibility and affinity by a measurable extent. For an influencer marketing campaign to be effective, however, the outreach process cannot go overlooked. Influencer outreach (Step 6 of our 10-step influencer marketing strategy) must be carefully calculated from the very beginning -- several steps before the first point of contact.

Unsurprisingly, even the world’s biggest brands are oftentimes unaware of the obstacles when approaching influencers on behalf of effective advertising campaigns. Here are three influencer outreach mistakes that today’s brands and marketing managers need to be aware of:

1. Not Understanding or Identifying the Right Platform Options

Social media networks like YouTube, Snapchat, and Instagram have become powerful tools for helping brands build their audiences and execute a wide variety of marketing strategies and initiatives. According to AdWeek, “70 percent of brands are increasing their social media spend this coming year.” To this point, each of these platforms and their contemporaries offer different ways in which users can digest content, engage with social media stars, and partake in brand marketing campaigns (ie. giveaways, sweepstakes, contests, event activations). Choosing the right platform and appropriate social media influencer will depend heavily on the overarching objectives and type of content the campaign will make the most use of.

For example, a month-long contest involving shares and high levels of audience participation will most likely have a lot more success hosted on a well-targeted blog or Instagram channel than in the form of a Snapchat. Skip this important step, and the entire rest of a campaign will likely be in jeopardy.

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in blog, Influencer Marketing, Monetization, Social Media Influencers

How YouTubers Make Money With YouTube Red

How YouTubers Make Money With YouTube Red New Subscription Service

A Video Explainer: How YouTubers Make Money With YouTube Red

On Wednesday, October 21, YouTube announced on their official blog a new monthly subscription service, YouTube Red. While their official announcement highlighted many of the features available to subscribers (including original content from top YouTubers and YouTube's apps for Music, Gaming, and Kids), it perhaps failed to adequately address many of the concerns voiced by content creators and fans alike in the ensuing few days.

As such, many expressed their apprehension and took to the Internets including these posts from publishers:

Vanity Fair: Did YouTube Just Ruin YouTube?

Time: What YouTube Creator's Think Of The Site's Major New Change

TechCrunch: YouTube Red -- An Offer Creators Can't Refuse

Gizmodo: YouTubers Are Up In Arms About YouTube Red

Superfame: YouTube Red Announcement A Massive Disaster As Fans Revolt

With so many YouTubers, fans, and major publishers uncertain about YouTube's new subscription service, Hank Green (who alongside his brother are the creators of both 2.6M+ subscriber channel, Vlogbrothers and premiere online video conference, VidCon) offers much-needed clarity on how YouTubers will make money with YouTube Red. In his 17-minute "long video," Green addresses many of the salient questions (many sourced from his own social channels) raised by YouTube's new ad-free service including: what happens to videos/channels who don't accept YouTube's new terms, will a free ad-supported YouTube continue to exist, and most importantly, how YouTubers make money with YouTube Red.

In addition to Green, many prominent YouTubers have offered their own explanations both for and against (including those pictured above here) what YouTube calls "The Ultimate Experience."

Watch the video above to find out how YouTubers make money with YouTube Red or see it's points bulleted below:

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in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Millennial Marketing: Time Inc. Buys Lifestyle Blog HelloGiggles

Millennial Marketing Time Buys Zooey Deschanel Blog HelloGiggles

images via Cosmopolitan

Time Buys Lifestyle Blog HelloGiggles To Leverage Millennial Marketing

Last week, Time Inc. announced that they have acquired HelloGiggles, a web-only lifestyle blog and community for young women. Why? Because since its founding in 2011 by adorkable and influential “it” girl, Zooey Deschanel, the website exploded in popularity though its clever use of social media and digital influencer star power. In the time between then and now, the website has developed a active and devoted readership. Its success is profiled in Forbes’ 2011 article, “How Great Word of Mouth Went Above and Beyond for HelloGiggles.”

Time Inc. is undoubtedly an established and powerful organization, and HelloGiggles is certain to benefit from the established resources that the company offers. It’s not a one way street, though. By absorbing a young, tech-savvy organization like HelloGiggles, Time stands to draw in a whole range of advertisers who never would have purchased space in one of its print publications. Time will also bring on a slew of new, social-media-conscious employees. The purchase signifies Time’s embrace of fresh, new media and a desire to appeal to younger crowds. As AdExchanger puts it, Time Inc. "expects HelloGiggles to help infuse its other brands with knowledge about how to thrive in a digital world."

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

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