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Coachella Story Illustrates Snapchat Advertising Potential
Facebook, Twitter, Instagram, and Vine have all amassed enormous audiences over the last decade (Facebook alone claims 1.59 billion users worldwide), but in recent years, the disappearing photo and video app Snapchat has been making big waves in the social media scene. Since is was launched in 2011, Snapchat has grown to approximately 200 million active users and now boasts 8 billion video views a day, making it an ideal platform for marketers looking reach young, attentive consumers through influencer marketing partnerships or the app’s native advertising services (see more remarkable Snapchat statistics here).
In a wildly successful marketing effort, Coachella took to Snapchat, the millennial platform of choice, to showcase their event to millions of targeted, future festival goers worldwide. With Coachella, Snapchat demonstrated its intense appeal to Millennials and flexed its social media marketing muscle in one of the largest user-generated live broadcasting displays.Read More>>