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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

The Differences Between Brand Ambassadors, Influencers, & Celebrities

Brand Ambassadors Vs Social Media Influencers Vs Celebrities Difference Definition

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Brand Ambassadors Vs. Social Media Influencers Vs. Celebrities

As social media platforms like Instagram, Facebook, YouTube, and Snapchat become more ubiquitous, the success of social media marketing has given rise to three types of "strategic individuals"(Alex Mari): brand ambassadors, social media influencers, and traditional celebrities. Though distinctions between these three groups can be difficult to identify (especially as social media influencers become celebrities in their own right), understanding how each functions as part of a company's larger marketing strategy can help brands determine which type of partnership will lead to the greatest marketing success.

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in blog, Influencer Marketing, Social Media Influencers

How Old Spice Skyrockets User Engagement Through Instagram Marketing

Instagram Marketing Case Study Old Spice Dream Runner Campaign

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Instagram Marketing Case Study: Old Spice's Dream Runner Campaign

According to Aimia, millennials today are 44% more likely to promote a product on social media if they are rewarded. To capitalize on this trend, Old Spice launched the Dream Runner social media marketing campaign in April 2016. Since it was founded in 1934, Old Spice’s ability to consistently engage its target demographic (i.e. young men) through savvy marketing campaigns has helped the brand become a mainstay in the men’s personal care industry. The Dream Runner campaign is yet another example of Old Spice’s ability to create engagement and build a community of Old Spice consumers through marketing campaigns.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Why Marketing With Social Media Changes How Audiences See Established Brands

Marketing With Social Media Influencers Brands Advertising

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Marketing With Social Media Is Reinvigorating Brands

The way that consumers interact with brands is changing. Once passive recipients of traditional advertising methods (e.g. television commercials and full-page magazine ads), audiences now expect companies to deliver an immersive marketing experience replete with two-way communication (often facilitated through digital influencers on social media platforms) and content that adds value (i.e. entertainment, knowledge, or money-saving opportunities) to customers' lives. According to a recent study by Rapt Media, 63% of consumers would think of a brand more positively if it delivered content that was valuable, interesting, or relevant.

While some long-established brands have foundered in the face of technological innovations, others have discovered new life by marketing with social media or by collaborating with Instagrammers, YouTubers, Snapchatters, or bloggers to create engaging influencer marketing campaigns.

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in blog, Influencer Marketing, Social Media Influencers

Roundup: The Latest Influencer Marketing News, Stats, & Trends

Influencer Marketing News Trends Statistics Roundup

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Influencer Marketing Roundup: Snapchat's Newest Valuation, Instagram's Big Advertising Push, & More

This week's Mediakix blog articles focused on the decline of fashion blogging, why app developers are turning to influencer marketing to increase downloads, and how Chanel reached nine million Instagram users in two weeks with their Instagram influencer marketing campaign. We also published an original case study about why brands should consider collaborating with top YouTube gamers and developed a 6-step infographic to help brands do a Snapchat Takeover.

For our pre-Memorial Day roundup of influencer marketing news, trends, and insights, we look into Snapchat's newest valuation, the percentage of brands looking to invest in Facebook videos this next year, and how 20th Century Fox dominated Snapchat with their X-Men-themed lenses. We also explore how Instagram is expanding its advertising capabilities and why mobile platforms still capture audience's attention, even while they're watching TV.Read More>>

in blog, Influencer Marketing, Influencer Marketing News

Case Study: Advertising On YouTube With Top Influencers & Gaming Channels

Advertising On YouTube Top Influencers Channels Brand Sponsored Content

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Case Study: How Brands Are Advertising On YouTube With Top Gaming Channels & YouTubers

In the first half of 2015, Mediakix surveyed more than 200 of the top YouTube influencer channels and collected over 3,700 pieces of sponsored content (in the form of YouTube product placements, unboxing videos, gaming Let's Plays, and more). After analyzing the data, we found that well over half (2,209 videos, or 59.3%) of all brand-sponsored videos took place on gaming or gaming-related channels, but that nearly a quarter of brands that collaborated with YouTube gaming influencers/channels were not actually gaming brands.

Given the global growth of gaming and the large audiences that top YouTube gaming channels attract—PewDiePie alone has more YouTube subscribers than the entire population of Australia—working with top YouTube gaming influencers and channels represents a golden marketing opportunity for all brands, gaming and not. For more insights and examples of how non-gaming companies can gain access to and influence the purchasing decisions of YouTube's massive gaming community, see our case study below.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Statistics, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

Why Fashion Blogging May Be Dying A Slow, Inevitable Death

Is Fashion Blogging Dead Top Bloggers

For the latest news and trends on top bloggers, Instagrammers, YouTubers, & Snapchatters, subscribe to our industry digest newsletter!

Is Fashion Blogging Dead?

The rise of new technology heralded a major shift in the way people consume content. As articles that were once read in magazines began to appear on websites and blogs, an increasing number of top fashion bloggers were introduced to the new online space and granted autonomy to share their personal opinions with highly engaged audiences. Now, a second digital trend shift is taking place, one which finds audiences switching from laptops to mobile devices (i.e. smartphones & tablets) and eschewing traditional publishing outlets for apps and social media platforms.

Because these mobile audiences now consume content in an entirely different way, the fashion blogging ecosphere is changing as well. While some claim that the fashion blogging bubble has burst and warn about the end of the fashion blogging era, the answer to the question “Is Fashion Blogging Dead?” may not be so straightforward.Read More>>

in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Social Media Influencers

An Interview With YouTuber Star & Family Vlogger Chris Ballinger

Chris Ballinger YouTuber Family Vlogger YouTube Magician

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YouTube Influencer Spotlight Interview: Family Vlogger Chris Ballinger

Husband and father of three, family vlogger Chris Ballinger began his successful YouTube channel, Ballinger Family, as a way to share magic tricks and family adventures with YouTube's massive audiences. Since becoming a full-time vlogger in 2014, Ballinger's often hilarious and always genuine videos have attracted over 600,000 subscribers and earned a remarkable 110 million video views to date.

In addition to creating engaging content for his YouTube channel, Ballinger also co-authored the New York Times best-selling book, "Self-Help," with his sister and fellow viral YouTuber star Miranda Sings, and often performs live with his sister at events. In the following influencer spotlight interview, Ballinger discusses how losing his job helped launch his YouTube career, his predictions for the future of vlogging, and his advice for aspiring YouTubers today.
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in blog, Influencer Marketing, Influencer Spotlight, Social Media Influencers, YouTube Influencers

Instagram Marketing Case Study: How Chanel Wins On Instagram

Instagram Marketing Case Study: How Chanel Wins On Instagram

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Instagram Marketing Case Study: How Chanel Outpaces The Competition With Instagram

For fashion-focused brands, Instagram provides the best engagement rate of any social media platform and gives companies the perfect outlet to showcase their visually-appealing products. A recent L2 study found that, of all social media interactions that took place at the Fall 2016 New York Fashion Week, 97% occurred on Instagram (Digiday). To leverage the platform's high engagement rates and build anticipation for the release of their new No. 5 L’Eau perfume (to be released in September), iconic brand Chanel invited top Instagram influencers to the company's beautiful production facility in the South of France for a perfectly Instagrammable retreat.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers

Mobile App Marketing Success With Social Media Influencers

Mobile App Marketing With Top Social Media Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How To Do Mobile App Marketing With Social Media Influencers 

As internet access reaches a level of near-ubiquity and consumers become increasingly mobile, competition among mobile app developers is growing fierce—according to the International Business Times, approximately 1000 new apps are being added to the Apple App Store each day, and Statista estimates that around 1.5 million mobile apps are currently available for download. Mobile app marketing with social media influencers is now one of the best ways for developers to help apps stand out in a saturated market and get the attention of engaged, interested consumers.

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in blog, Influencer Marketing, Influencer Marketing Examples, Social Media Influencers

6 Steps To Launching Effective Snapchat Takeovers For Brands [Infographic]

How Brands Can Do A Snapchat Takeover

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, YouTubers, & bloggers!

How Brands Can Leverage Snapchat Takeovers In 6 Simple Steps [Infographic]

Snapchat's high levels of engagement—top social media influencers are reporting between 300,000 and 400,000 views per Snapchat Story, according to Adweek—and growing audiences of teenage and millennial users (Snapchat now claims 130 million daily active users) makes the platform perfect for launching marketing collaborations with digital influencers. Because Snapchat doesn't yet have a way for users to find new accounts, many brands are turning to Snapchat "Takeovers" to reach new audiences and increase the number of social media followers on a company's owned Snapchat account.

For more information on how brands can develop, implement, and optimize their Snapchat takeover strategies, see our comprehensive infographic below.

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in blog, Influencer Marketing, Snapchat Influencers

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