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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

10 Top Food Bloggers Dishing Out Delicious Recipes Online

10 Top Food Bloggers Dishing Out Delicious Recipes Online

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top Food Bloggers Are Inspiring Future Chefs Worldwide

As of September 2017, there are more than 440 million blogs in the world. Blogs were one of the first social media platforms utilized for influencer marketing and continue to be a highly effective avenue to reach consumers. Loyal readers check blogs daily to keep up with the latest trends, and in many cases see bloggers as friends lending valuable tips and advice.

Food bloggers in particular appeal to a diverse consumer base. Whether a mother looking for a new recipe, a young adult learning to cook for themselves, or an individual adjusting to new dietary restrictions, food blogs offer value to many types of consumers. 

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

How To Create A Hashtag: A Marketer’s Guide

How To Create A Hashtag: A Marketer’s Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How To Create A Hashtag: 10 Tips For Success

Though they’ve only been around for about a decade, hashtags have become a widely-used feature on nearly every major social media platform, including Facebook, Instagram, and Twitter. Hashtags serve two primary functions for users: (1) they help users find content related to a specific topic, and (2) they make it easier for users to find others with mutual interests.

Today, brands are using hashtags to promote their name and advertise specific products on social media. Just as hashtags help users find content related to a term or phrase, they make branded content more searchable and discoverable online. Hashtags are an important part of social media marketing strategies that should not be overlooked.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

FTC Endorsement Guidelines For 2017 [Infographic]

FTC Endorsement Guidelines For 2017 [Infographic]

For the latest authoritative marketing news, trends, and stats on social media, digital stars, and influencer marketing, subscribe to our industry digest newsletter! 

The Updated 2017 FTC Endorsement Guidelines: What Brands Must Know For Sponsorships On Social Media & With Influencers [Infographic]

The FTC's new endorsement guidelines for sponsored content rests on a simple assumption: consumers are likely to react differently to recommendations that come from trusted friends (or social media stars) than from people who receive compensation to endorse a product. To that end, the FTC is attempting to create more transparency in sponsored social media content by placing more onus on brands (and in some cases, on influencers too) to openly divulge the relationship between companies and the digital stars who recommend their products or services.

While the FTC now offers more guidance on exactly what it expects proper disclosure to look and/or sound like—the agency even published a simple Q&A to address marketers' basic concerns—the ever-changing nature of social media makes establishing a set of clear-cut rules nearly impossible. Instead, the FTC offers a number of guidelines that brands can follow to convey a reasonable degree of transparency to digital media/social media consumers.

Based on our experience developing sponsored social media content for global brands, we've identified what we believe to be the most important FTC endorsement rules below.
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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: Fast Food Advertising With Top Instagrammers

Case Study: Fast Food Advertising With Top Instagrammers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fast Food Advertising Case Study: How McDonald’s, Burger King, & Subway Collaborate With Instagram Influencers

The American fast food industry rakes in more than $198.9B a year, and by 2020 its yearly revenue is expected to grow to $223.9B. McDonald’s, Burger King, and Subway in particular are among the world’s 10 most valuable fast food brands. A 2017 study estimated their combined valuation to be more than $1B.

All three brands are incorporating influencer marketing into their larger fast food advertising strategy. Specifically, each has leveraged social media stars to reach millennials and highlight specific menu offerings. In the following case study we’ll examine how each brand partners with influencers on Instagram to advertise its food.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Lil BUB Is The Cat That Knows Instagram Is Where It’s At

Lil BUB Is The Cat That Knows Instagram Is Where It’s At

For the latest news on today's top Instagrammers, YouTubers, and social media influencers subscribe to our industry digest newsletter!

Exclusive Interview With Lil BUB, Top Pet Influencer & Celebrity Cat

Known for her hanging tongue and disarming gaze, Lil BUB has melted the hearts of everyone on Instagram. As a social media influencer, Lil BUB is followed by 1.6 million users on Instagram who are on the lookout for a daily dose of cute. Lil BUB's Instagram account is filled with adorable pictures, silly videos, and the occasional brand partnership.

We chat with Lil BUB’s owner, Mike Bridavsky, to learn more about her and how he’s leveraged social media to transform his pet into a superstar.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Instagram’s New Branded Content Policy Will Affect Influencers & Brands

How Instagram’s New Branded Content Policy Will Affect Influencers & Brands

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Marketers Must Know About Instagram’s New Branded Content Policy

The Instagram influencer marketing industry has grown tremendously over the past several years, and is expected to reach a value of over $2 billion by 2019. As the industry grows, rules and regulations are beginning to catch up with influencers and brands. The FTC issued warnings to over 90 top influencers earlier this year, and the recent CSGOLotto scandal marked the first case that charged individual influencers.

The FTC isn’t alone in moving towards stricter regulation of sponsored content. In late August, Instagram announced its adoption of Facebook’s branded content policy, which requires that all branded content be clearly marked using Instagram’s new paid partnership tag.

This shift in Instagram’s policy has major implications for the influencer marketing industry as a whole. Here, we break down what Instagram’s branded content policy is, how it fits in with FTC guidelines, and what it means for the future of influencer marketing on Instagram.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing News, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Snapchat Stories Use Is Down 33% In 6 Months

Snapchat Stories Use Is Down 33% In 6 Months

Top Social Media Influencers Are Using Snapchat 33% Less Just In Last 6 Months (And Posting On Instagram Stories 2x More)

Instagram Stories launched in August of 2016. In only one year, Instagram Stories has grown to over 250 million users while contributing to Instagram's overall audience of 700 million. Instagram Stories mimicked many of Snapchat's Stories features but offered an easier to understand interface and much easier discoverability of content and users. In February 2017, we tracked how top Snapchat influencers were using (or not using) Instagram Stories vs. Snapchat Stories six months after the launch of Instagram Stories.

Mediakix does sponsorships with many of the top social media influencers. After the launch of Instagram Stories, we noticed a decline in Snapchat influencer inquiries. We conducted a follow-up in August of 2017 (6 months later) and looked at the same top influencers to further assesses the Instagram Stories vs. Snapchat Stories usage trends from top influencers.

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in blog, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

The 10 Best Science YouTube Channels To Watch

The 10 Best Science YouTube Channels To Watch

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Best Science YouTube Channels Are Bringing Amazing Science To The Masses

While many turn to YouTube for entertaining content from their favorite YouTubers, it’s also a great place to learn. Top science YouTubers are bringing science to the masses every day, making complicated concepts in physics, chemistry, astronomy, biology, and more accessible to anyone on YouTube.

From exploring the possibilities of self-healing materials to explaining the finer points of gamma-ray bursts, science YouTubers are making learning fun again. Though each science channel approaches scientific explanation and experimentation differently, all of the best science YouTube channels have one thing in common: They're teaching the people of the internet how cool the world is, one science video at a time.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

How YouTube Gaming's Sponsorship Program Will Alter The Future Of Gaming Monetization

YouTube’s sponsorship expansion represents a significant step for YouTube Gaming. Placing it in direct competition with leading gaming site, Twitch, the YouTube Gaming sponsorship program, which allows fans to sponsor their favorite creators, is likely to encourage influencers and their fans to use the platform more.

The sponsorship program may serve to boost YouTube’s presence in the live streaming space, helping it keep up with other popular live streaming platforms such as Twitch and Facebook.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing News, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview: Cuddle Up With Juniper Fox, Top Instagram Pet & Animal Influencer

Exclusive Interview: Cuddle Up With Juniper Fox, Top Instagram Pet & Animal Influencer

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Juniper Fox Brings Smiles To The Faces Of Her 1.8 Million Followers On Instagram

Among the top 10 most beloved animals on the Internet, Juniper Fox has been enchanting people from the start. Her wily personality and exotic look is displayed on her dedicated Instagram page and has found her over 1.8 million followers on the platform. As a social media influencer, Juniper is reaching thousands on a daily basis, educating them on pet ownership, animal treatment, and other cute animals.

In our exclusive interview, Juniper’s owner, Jessika, gives us her take on what housing a pet fox actually means, and how success on Juniper’s channel has enabled her to partner with brand and non-profit organizations.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

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