X

The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

How Much Do Top Twitch Streamers Make?

How Much Do Top Twitch Streamers Make?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

How Much Do Twitch Streamers Make? The Top 10 Earn Over $20 Million A Year

UPDATE November 2, 2018 — This post has been updated to reflect official announcements at TwitchCon 2018, including streamer monetization and new features. 

  1. 10 Most Popular Twitch Creators And Estimated Income
  2. Methodology: How Much Do Twitch Streamers Earn
  3. 7 Ways That Streamers Monetize Their Twitch Channels

Twitch.tv, a livestreaming video platform, was purchased by Amazon for $970 million back in September 2014. Since then, many gamers have taken to the platform to share their craft with the gaming world. The more successful streamers have gone on to catapult their gaming accounts into the business realm, raking in thousands of dollars per month.

At an estimated $23 million in total yearly revenue, the top 10 most popular Twitch streamers have laid claim to an empire that appears to only keep expanding since Twitch launched in 2011. Based on this data alone, the platform could be on track to outpace its rival, YouTube Gaming. While YouTube and Twitch battle it out for dominance in the video game livestreaming arena, onlookers can witness and contribute to the immense amount of money coursing through Twitch’s top streamers.

twitch-platformRead More>>

in blog, Branded Content With Influencers, Influencer Marketing Top Lists, Online Video Marketing, Sponsored Content With Influencers

How Do Twitch Streamers Make Money?

How Do Twitch Streamers Make Money?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

7 Ways That Twitch Streamers Monetize Their Channels To Earn Money

Twitch.tv, the Amazon-owned livestreaming video platform, is a major player in both the video game and online video industries. Twitch livestreams broadcast the gamer playing a video game, while fans livechat and engage with both the streamer and fellow followers in a chatroom setting. Professional Twitch streamers can make hundreds of thousands or even millions of dollars per year by sharing live videos on the platform.

How do Twitch streamers make money?

7 Ways Twitch Streamers Make Money:

    1. Paid subscription revenue to Twitch streamers' official channels
    2. Donations and Bit Cheers from Twitch followers
    3. Advertising revenue via Twitch and other social channels
    4. Sponsorships from video game industry brands
    5. Professional gaming, including eSports sponsorships and winning tournaments
    6. Affiliate sales
    7. Merchandise sales

Twitch is known for its generous monetization options for creators. This opportunity for gamers to make money has fueled the popularity of the niche platform in spite of fierce competition from behemoths like YouTube Gaming and Facebook Gaming. Video game enthusiasts flock to Twitch to watch elite gamers play popular games, rewarding them by becoming a paid channel subscriber or sending “Bits,” Twitch’s virtual currency. Even beyond the Twitch platform, professional gamers have found ways to earn a living by tapping into their fervent fanbase.

Read More>>

in blog, Branded Content With Influencers, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers

What Constitutes An Influencer?

What Constitutes An Influencer?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

What Is A Social Media Influencer?

  • An influencer is a content creator with a social media following.
  • Social media influencers develop a following by sharing quality content that inspires, entertains, informs, and connects them with their followers.
  • Influencers start social conversations, drive engagement, and set trends amongst a receptive audience, which positions them to work with brands on sponsored content.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

How Instagram Is Changing How We Travel

How Instagram Is Changing How We Travel

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Travel Instagram Influences Our Travel Decisions

As the market for influencer marketing swells (predicted to reach $5-10 billion by 2020), the Instagram influencer market follows closely behind (poised to reach $2 billion by 2019). Brands that realize the efficacy of a robust influencer marketing strategy lean heavily on Instagram influencers for sponsored content campaigns, as these influencers offer a direct path to highly impressionable audiences.

Along with the astronomical growth in influencer marketing initiatives, the popularity of trendy travel destinations has spiked due to the increasingly large role that Instagram and influencers play. As an imagery-based app, Instagram has enabled millions of users to share photos from their global adventures. But even the steady stream of stunning and sometimes daring imagery isn’t enough to satisfy our wanderlust—many yearn to recreate their own versions of those “Insta-famous” photos.

opoline-daring-instagram

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Sponsored Content With Influencers

FTC Will Hold Media Companies Accountable For Sponsored Post Disclosure

FTC Will Hold Media Companies Accountable For Sponsored Post Disclosure

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

FTC To Regulate Media Companies' Native Advertising And Sponsored Content

The Federal Trade Commission (FTC) vowed in 2017 that it would hold media companies accountable for failure to properly disclose sponsored content and native advertising. Having regulated brands and social media influencers for years where sponsored posts are concerned, trade publication WWD reported that the FTC started taking notice of one of the primary sources of revenue for media companies in light of waning returns on more traditional digital advertising.

Designed to safeguard consumers against misleading content — particularly ads masquerading as organic or unpaid posts — FTC guidelines require paid content to be posted with clear, unambiguous disclosures. These guidelines aren’t new for brands, and influencers have become well-acquainted with them with the rise of social media platforms. But for media companies, this signals a new era in sponsored content, content marketing, and native advertising.

ftc-endorsement-guides

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Sponsored Content With Influencers

Demand for Fake Instagram Followers Shot Up 71% This Year

Demand for Fake Instagram Followers Shot Up 71% This Year

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fake Instagram Followers Are A Booming Business—How Do You Spot The Frauds?

On June 20th, Instagram announced that it crossed a major threshold into 1 billion users. They capitalized on this momentum by launching IGTV, a platform that enables creators and influencers to share long-form video content with their fans.

This move was a direct swipe at YouTube, as Instagram aimed to entice video creators to share their content via IGTV instead. This also suggests more robust opportunities for branded influencer marketing, which is predicted to reach nearly $2.4 Billion in spend by 2019.

Related Post: Is Instagram The New YouTube?

But in the wake of all of this growth, concern over fake Instagram followers continues to rise—especially amongst brands, who fear investing money and effort into influencers with artificially inflated follower numbers.

Research suggests that this worry isn’t entirely unwarranted. Last year this fake Instagram influencer study proved it was all-too-easy to create a fake Instagram persona, buy fake followers, and get offers for products and even money in exchange for sponsored posts. This year, the numbers show that demand for fake followers has only risen.
Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers

3 YouTube Controversies That Shook The Influencer Marketing World

3 YouTube Controversies That Shook The Influencer Marketing World

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Devastating YouTube Controversies And Broken Brand Deals

Some of the most powerful voices on the internet are YouTube creators (also known as YouTubers). With followers that can span into the several millions, YouTubers are highly sought entertainers and experts in video categories such as gaming, makeup, lifestyle, travel, and more. However, these online personalities sometimes exercise poor judgment, producing distasteful content, ignoring social mores, violating rules, and even breaking the law.

When an indiscretion or offense occurs on the part of an influencer, the same machinery that accelerated their ascent can also be used to tear them down. However, the fallout isn’t always limited to the person committing the transgression. Partners, businesses, brands, and others also suffer negative consequences from their association with controversial figures.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

Case Study: 23andMe Helps Influencers Discover Their Heritage

Case Study: 23andMe Helps Influencers Discover Their Heritage

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Influencer Marketing Case Study: 23andMe Helps Influencers Discover Their Heritage

23andMe got off to a rocky start several years ago when the FDA banned the sale of their genetic health testing kits. In 2017, the company got back on track with the FDA, and tested a variety of creative partnerships in order to raise awareness about genetic testing.

The company not only convinced major retailers like CVS and Target to carry their product on the shelf, they also pioneered an animated short with Universal Pictures in which super-villain Gru discovers his long-lost brother using 23andMe.

23andme-gru

 

Based on their open-mindedness when it comes to marketing, it’s no surprise that 23andMe likes to diversify their approach to partnerships, working with large brands like Lexus and more niche micro-influencers. The theme that runs through all of their campaigns, however, is a very personal story of self-discovery.

Related Post: YouTuber Alonzo Lerone Partners With Brands Like 23andMe And Tums
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

How Instagram Features Shape How We Use The Platform

How Instagram Features Shape How We Use The Platform

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Features Have Defined How We Use And Navigate The Platform

On October 6th, 2010, a new app that allowed people to share square photos with preset beautification filters debuted on iOS. Two years later, after amassing 30 million users, Instagram sold to Facebook for an unprecedented $1 billion.

One of Instagram’s keys to success was seeing the mobile future that lies ahead. As the platform has evolved, adding video, multimedia posts, Stories, face and GIF-like filters, as well as livestreaming capabilities, Instagram continues to define and refine the rules of online social interaction.

instagram-features

 

For their part, Instagram’s users — now numbering more than 1 billion — have eagerly adopted many of the platform’s tools. For instance, Instagram Stories, the 60-second, disappearing video feature borrowed from Snapchat, took just 8 months to overtake its originator.
Read More>>

in blog, Instagram Influencers

What Is An Influencer Database? The Best, Most Popular Options

What Is An Influencer Database? The Best, Most Popular Options

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

What Is An Influencer Database?

With influencer marketing predicted to become a $5-10 billion industry within just the next couple of years, brands of all kinds have been investing heavily in the contemporary advertising tactic. As brands and agencies invest billions of dollars into the space, tools that help them find, track, and measure influencer marketing are essential to executing a successful strategy. One popular tool used to help companies navigate this burgeoning space is an influencer database.

influencer-database-strategy

Influencer databases are software-based directories that allow companies to find, research, and track influencers across the myriad social media platforms (including, but not limited to, YouTube, Instagram, Facebook, Twitter, and Snapchat). With the rise of “micro-influencers,” or influencers with fewer than 100k followers, there are now hundreds of thousands of influencers available for brands to work with. The options can be dizzying and can leave many brands wondering what steps to take to launch an influencer campaign.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s

1 2 3 4 5 6 7 8 9 10 98