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How Pharma Companies Advertise With Influencers
Pharma companies have long been hesitant to jump on the influencer marketing gravy train, and with good reason. Unlike other industries, which transitioned traditional marketing techniques with ease, pharmaceutical marketing has proven to be a much more complex proposition.
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#Ad #DYK 4 million babies are born each year in the US. That means a lot of my US followers are mommies2B who could have morning sickness like I did! I want to share what helped me: Diclegis® (doxylamine succinate/pyridoxine HCl), the only FDA-approved medication for morning sickness when diet & lifestyle changes fail. My doctor assured me that it’s safe & effective for mom & baby. It’s also easy to recognize - it has the cutest pregnant lady on it! #DontSufferinSilence you’re not alone! If you have morning sickness, ask your healthcare provider if #Diclegis is right for you. The most common side effect of Diclegis is drowsiness. Diclegis.com US Residents Only Diclegis is a prescription medicine used to treat nausea & vomiting of pregnancy in women who haven’t improved with change in diet or other non-medicine treatments. Limitation of Use: Diclegis hasn’t been studied in women with hyperemesis gravidarum. Important Safety Information Don’t take Diclegis if you’re allergic to any of the ingredients in Diclegis. You should also not take Diclegis in combination with medicines called monoamine oxidase inhibitors, as these medicines can intensify & prolong the adverse CNS effects of Diclegis. Don’t drive, operate heavy machinery or other activities that need your full attention unless your healthcare provider says that you may do so. Don’t drink alcohol or take other central nervous system depressants such as cough & cold medicines, certain pain medicines & medicines that help you sleep while you take Diclegis. Severe drowsiness can happen or become worse causing falls or accidents. It is not known if Diclegis is safe & effective in children under 18 years of age. Keep Diclegis & all medicines out of the reach of children. Tell your healthcare provider about all of your medical conditions, including if you’re breastfeeding or plan to breastfeed. Diclegis can pass into your breast milk & may harm your baby. You shouldn’t breastfeed while using Diclegis. Additional safety information can be found at DiclegisImportantSafetyinfo.com. Duchesnay USA encourages you to report negative side effects of prescription drugs to the FDA. Visit fda.gov/medwatch or
Compare Selena Gomez’s Coca-Cola endorsement from 2016—formerly the most-liked Instagram post ever, with Kim Kardashian’s endorsement of morning sickness pill Diclegis, which violated FDA rules in 2015. She had to issue a correction and rewrite the post after they gave the company a warning. Pharma brands were scared off and have avoided the conventional approach of poaching a superstar for an ad, while for other industries, it’s business as usual.
It has often been a big challenge for pharmaceuticals to navigate FDA regulations for their advertisements—mandating that they list the side effects and risks of the product along with the advert. The industry has historically had to jump through regulatory hoops to market their products and has only been advertising through broadcast media since 1997.
Related Post: How Coca-Cola Leverages Brand Ambassadors On Instagram