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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Exclusive Interview With Top musical.ly Influencer & Actor, Casey Simpson

Exclusive Interview With Top musical.ly Influencer & Actor, Casey Simpson

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

See How musical.ly Star Casey Simpson Is Trending With Teen Audiences On Social Media, Television, & Film

At only 13, Casey Simpson has established a career in entertainment and a social media empire comparable to actors and actresses that are decades older. In addition to his ongoing role in Nickelodeon’s Nicky, Ricky, Dicky & Dawn, Casey has performed in movies including Memoria and Bukowski and will be the lead in the upcoming movie, Escape from Mr. Lemoncello’s Library.

Not only is Casey well-versed in television and film, he is also an icon in the musical.ly community. Known for his slick dance moves and flawless lip-syncing, Casey has been enchanting his followers on the social music app since he started. In total, Casey has amassed over 8 million followers across his three biggest social platforms, musical.ly, YouTube, and Instagram. Learn more about Casey in our exclusive interview:

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

What Is Participation Marketing? Definition, Best Examples & More

What Is Participation Marketing? Definition, Best Examples & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Marketers Use Participation Marketing To Create Lasting Relationships With Consumers

There’s more content on the internet than even the most engaged and curious internet user could ever hope to consume. As brands, publishers, social media networks, and creators compete for the attention of audiences, engaging users long-term is becoming more difficult. Participation marketing comes with a simple goal: To build relationships with consumers through ongoing experiences with brands.

As studies show that millennials — who will represent nearly a third of total retail sales by 2020 — value experiences over possessions, it’s important for brands and marketers to consider how they can offer meaningful consumer experiences. Participation marketing is about creating a relationship between brands and their consumers, and that relationship is vital to marketers’ success.

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in blog, Branded Content With Influencers, Influencer Marketing, Social Media Influencers, Sponsored Content With Influencers

The Top 8 Live.me Statistics Every Marketer Needs To Know

The Top 8 Live.me Statistics Every Marketer Needs To Know

For the latest news and statistics on digital marketing, social media marketing & digital advertising, subscribe to our industry digest newsletter!

These Live.me Statistics Prove That Live Video Streaming Is A Growing Market

The live streaming market is estimated to grow to more than $70 billion by 2021. Top social media influencers have expanded to live streaming platforms and audiences have shown interest in the medium. In 2016, 81% of Internet audiences viewed more live content than the year before. As a new platform for advertising, live streaming shows serious retention and offers audiences deep access into the lives of their favorite social media influencers.

Launched in April 2016, Live.me is an isolated live streaming service that is only available on mobile. Here we’ve gathered the most prominent Live.me statistics to evaluate the platform’s growth.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Nordstrom's Cross-Social Marketing Strategy With Top Influencers & Celebs

The Nordstrom Anniversary Sale is one of the most exciting events of the year for top fashion bloggers, Instagrammers, and YouTubers, making it a natural fit for influencer marketing initiatives. As the influencer marketing industry continues to grow at a rapid pace, Nordstrom is turning to all social platforms to get the word out about its biggest sale of the year.

In this case study, we’ll examine how Nordstrom partners with influencers on Instagram, blogs, and YouTube in order to drive sales during the Nordstrom Anniversary Sale.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Travel Vloggers Bringing Adventure To YouTube

The Top 10 Travel Vloggers Bringing Adventure To YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top Travel Vloggers On YouTube Are Transporting Audiences All Over The Planet

The best travel vloggers on YouTube are taking audiences on exciting adventures to all corners of the world. From arctic landscapes to exotic beaches, YouTube’s top travel influencers are vlogging (that is blogging in video form) to share their experiences, travel tips, sightseeing guides, routines, and more. Their videos are filled with gorgeous views and thrilling stunts that keep millions of fans coming back for more.

The top travel vloggers on YouTube are bringing some of the most beautiful travel content to the platform. See how these travelers are using YouTube to revolutionize the guide books, gurus, and cookie cutter tours that once dominated the tourism industry.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, YouTube Influencers

What Is A Macro Influencer?

What Is A Macro Influencer?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Is A Macro Influencer? Definition, Pros and Cons & Examples

Aided by the popularity of Instagram Stories, Instagram has quickly grown past 700 million monthly active users in 2017. Instagram influencer marketing spend is projected to reach $2 billion by 2019 with brands eager to leverage social media influencers on Instagram to impactfully reach and message millions.

The popularity of influencer marketing has quickly given rise to “micro influencers,” social media users and personalities primarily categorized by their smaller audiences. Conversely, “macro influencers” are power users and widely recognized tastemakers and trendsetters many of which have followings in the hundreds of thousands or millions. Brands typically partner with macro influencers for their reach/visibility, shareability, and lower CPMs (cost per impression).

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers

Exclusive Interview With Top Live.me Influencer, Jackelyn Shultz

Exclusive Interview With Top Live.me Influencer, Jackelyn Shultz

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Live Streaming Star Jackelyn Shultz Shares Mommy Vlogging, Social Media, & More 

As a top influencer on Live.me with nearly 2 million followers, Jackelyn Shultz is one of the most recognizable and fast-growing names in the social media industry today. Known for her “mommy lifestyle” content, Jackie has inspired millions in her "Sprinkle Squad" to embrace both the difficulties and the blessings of parenthood.

Moreso, Jackie is among the top, new influencers to leverage fast-growing trends in live streaming content and the most popular live video streaming platforms to build and connect with increasingly mobile and sizeable audiences. Learn how Jackie balances her busy and unique lifestyle in our exclusive interview:

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Are KOLs (Key Opinion Leaders)? Definition, Examples & More

What Are KOLs (Key Opinion Leaders)? Definition, Examples & More

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What Are Key Opinion Leaders (KOLs) And What Do They Mean To Brands?

When we talk about influencers and influencer marketing, we often talk about the most recent developments in the world of digital influence. The concept of influencers isn’t new, though. A wide variety of industries and marketers have been using Key Opinion Leaders (KOLs) since well before the social media boom, and today’s social media influencers are opinion leaders who operate in a new digital and mobile arena.

Influencer marketing is a key pillar of many brands’ marketing strategies because it gives marketers an opportunity to introduce a powerful human element to their messaging. According to Nielsen, 92% of consumers say that they’re more likely to trust personal recommendations over ads, making that human element a vital component of a successful campaign. In a digital landscape that’s crowded with advertisements, brands that devise innovative ways to use key opinion leaders will find themselves able to stand out in the eyes of consumers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Instagram Video Statistics Marketers Should Know

The Top 10 Instagram Video Statistics Marketers Should Know

For the latest news and statistics on digital marketing, social media marketing & digital advertising, subscribe to our industry digest newsletter!

The Top 10 Instagram Video Statistics Prove Videos Are Transforming Social Media

Instagram has over 700 million monthly active users with over 250 million on Stories alone. Video on the platform is available in three forms: Video posts, stories, and live streaming. Video posts were introduced in June 2013, and remain permanent unless deleted by the user. Stories came next in August 2016, and disappear 24 hours after publication. Live streaming, launched in January 2017, allows users to share video content in the moment and either exists only while streaming, or for 24 hours following.

Instagram video, in the form of posts, stories, and live streaming, presents a new medium for advertising that gives brands and influencers another way to communicate with users. Stories in particular, has taken the platform by storm. 

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in blog, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Online Video Marketing, Social Media Influencers

Exclusive Interview With Top Instagram Travel Photographer, Jennifer Tuffen (@izkiz)

Exclusive Interview With Top Instagram Travel Photographer, Jennifer Tuffen (@izkiz)

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Jennifer Tuffen's Love Of Travel & Photography Brings The World's Most Beautiful Places To Instagram @izkiz

Jennifer Tuffen (also known as @izkiz on Instagram) has a love of travel that runs deep. Raised on exciting family holidays and riveting tales of her grandfather’s travels, Tuffen has become a world traveler and top travel photographer on Instagram. Her photos are bright, idyllic, and capture the beauty of some of the world’s most remarkable locations.

We spoke with Jennifer Tuffen about her journey to becoming a top travel influencer, how she distinguishes herself from the thousands of other travel influencers, and what’s next for her career. Learn about the woman behind the stunning travel photography of @izkiz in our exclusive interview below.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

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