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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Not Just For Fans: VidCon From A Marketer’s Perspective

Not Just For Fans: VidCon From A Marketer’s Perspective

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The Biggest & Best VidCon Opportunities For Marketers

VidCon may be best known as a fan conference full of young people hoping to meet their favorite creators IRL, but for marketers and industry professionals, it’s so much more. With an estimated 30,000 people in attendance, VidCon 2017 was bigger than ever. Fans, creators, and industry experts met at the Anaheim Convention Center in Anaheim, CA, for the biggest event in online video content.

The VidCon experience is divided up into three tracks: Community, Creator, and Industry. Each track has an agenda full of specific panels, discussions, workshops, masterclasses, and keynotes tailored to its attendees' interests and needs. The Community track is largely targeted toward fans, Creator toward talent and aspiring talent, and Industry toward professionals and experts looking to learn more about the online video industry and make powerful connections.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Special K, Quaker, & Chobani Are Leveraging Social Media Influencers

How Special K, Quaker, & Chobani Are Leveraging Social Media Influencers

 For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

A Case Study Look: How Top CPG Brands Are Reaching Enormous Audiences On Instagram For Breakfast

CPG is notoriously one of the most highly competitive advertising categories. Americans spend $11 billion per year on cereal alone, causing intense brand rivalry within the enormous market for breakfast foods. While television commercials were once the norm for marketing breakfast foods, as TV viewership declines many CPG brands are turning to social media influencers to promote their products.

In this week’s case study, we’ll explore how three top CPG brands are reaching large audiences for breakfast through Instagram influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Truth About VidCon: What To Know Before Attending

The Truth About VidCon: What To Know Before Attending

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Attending VidCon? Here's What You Should Know Before Heading To Anaheim

Every year, thousands of fans, creators, and marketing industry professionals descend upon the Anaheim Convention Center to attend VidCon, the eminent conference for online video. The conference has been held annually since 2010 and it’s grown dramatically as video’s become a dominant force in the world of online content. VidCon brings together all of the integral parts of online video in one place, and it’s a valuable staple in the digital media industry.

It’s among the best conferences for marketers interested in influencer marketing and gives creators, brands, and marketers a chance to learn more about the present and future of the industry, the business of online content, the art of building real connections with consumers through digital media, and the value of communicating with audiences authentically. With opportunities to observe and engage with audiences and influencers, VidCon is a must-attend opportunity for those looking to take their work in online video to the next level.

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in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The 20 Most Instagram-Worthy Places In Los Angeles

The 20 Most Instagram-Worthy Places In Los Angeles

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The 20 Most Popular Instagrammer Spots In LA Making Everyones Feed 

Los Angeles is home to some of the greatest and most recognizable locations in the world. Often featured in internationally known blockbusters and films, L.A. has transformed into a creative hub, drawing in actors, writers, artists, and intellectuals from around the world. This has led to a culturally rich, sprawling city characterized by its diverse culinary scene, iconic landmarks, and rich history.

Today, L.A.'s most popular locations are popularized by Instagram and social media influencers, the cultural curators of the modern era. When these influencers aren’t surfacing the underground locales in the trendiest city in the world to their massive social followings, they're reimagining tourist-filled attractions through artsy shots. We’ve compiled the 20 of the most Instagram-worthy places in Los Angeles, including restaurants, museums, street murals, and more.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Breaking Down The FTC Letters Sent To Over 90 Celebs, Influencers, & Brands

Breaking Down The FTC Letters Sent To Over 90 Celebs, Influencers, & Brands

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A Closer Look At The FTC Letters Sent To 90 Celebs, Brands, & Influencers Who Violated Endorsement Guidelines

In April, the Federal Trade Commission (FTC) sent letters to more than 90 celebrities, influencers, and brands reminding them of the FTC’s endorsement and disclosure regulations. Though enforcement has been erratic, the FTC has long been aware of the problems of influencers and celebrities failing to properly disclose sponsored content on their social media channels.

In the past, the FTC has filed complaints against large companies like Lord & Taylor, Sony, and Warner Bros. for social media and digital advertising disclosure violations, but it’s increased its focus on influencers in recent months. In sending out notices, the FTC may be indicating that it’s going to be paying closer attention to influencer posts (and maybe even holding influencers accountable). We’re breaking down the letter that was sent to influencers to get a better understand of what the FTC explained to influencers and how things may or may not change as a result.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Guide: The Pros & Cons Of Marketing With Micro Influencers

Guide: The Pros & Cons Of Marketing With Micro Influencers

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The Pros And Cons Of Using Micro Influencers For Influencer Marketing

As influencer marketing gains momentum, more companies are getting involved. Influencer marketing is forecasted to become a $5-10 billion industry (and the Instagram influencer market alone is projected to be over $1 billion in 2017), which means that brands are investing into influencer marketing en masse.

In the early days of influencer marketing, brands worked with the largest influencers to reach the largest audiences, but things are changing. The term “micro influencers” is at the center of more and more conversations about influencer marketing, and it’s stirring up debate.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Why VidCon 2017 Is A Must For Advertisers

Why VidCon 2017 Is A Must For Advertisers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

VidCon Is A Powerful Must-Attend Opportunity For Marketers To Connect With Creators And Communities

VidCon has been bringing together creators, fans, organizations, and brands since 2010. The conference, held every year in Anaheim, California, is a gathering of creatives and enthusiasts centered around meet-ups, panels, workshops, and social events. It’s also one of the biggest opportunities for advertisers to experience the booming digital and social media marketing industry firsthand.

VidCon attendees are catalyzing a major change in celebrity, entertainment, and marketing. To millions of fans (many of them part of coveted younger demographics), today's biggest stars aren’t traditional celebrities, but emerging talent using digital platforms. The creators at VidCon are creating some of the most impactful content, and if advertisers want to be a part of the next wave of effective, relevant content, VidCon is the place to be.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Reviewing Popular Pays’ Influencer Marketing Platform

Reviewing Popular Pays’ Influencer Marketing Platform

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Popular Pays Review: Pros & Cons Of The Influencer Marketing Platform For Brands & Creators

The last few years have seen an explosion of growth in influencer marketing, and Mediakix forecasts that influencer marketing will become a $5-10 billion market within the next several years. It’s no surprise that an ecosystem of companies and services have emerged to bolster the growing industry. Influencer marketing platforms, like Popular Pays, are one part of that burgeoning ecosystem.

Popular Pays launched in 2013 and provides brands with a platform to work with influencers and build campaigns. Designed to help brands connect with influencers that align with their brand ideals and match their campaign goals, Popular Pays looks to enlist influencers and content creators onto the platform to enable brands to work with and pay influencers to promote their brand or product. The Popular Pays platform is a tool that allows brands to post campaigns and initiatives, communicate with influencers, build and manage campaigns, and pay influencers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

The 10 Biggest Internet Advertising Statistics From IAB’s Revenue Report

The 10 Biggest Internet Advertising Statistics From IAB’s Revenue Report

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

10 Top Internet Advertising Statistics Prove That The Industry Is Growing And Going Mobile

In its Q1 2017 and 2016 Full Year reports, the Interactive Advertising Bureau (IAB) found that internet advertising is generating historic revenue. Social media and desktop video ad revenues are on the rise, and plenty of other segments are rising along with them. Mobile is making up a larger part of the internet advertising landscape than ever before and for the first time, digital audio is making up a significant portion of internet advertising, too.

The numbers make it clear that internet advertising is growing and changing shape. IAB’s reports paint a picture of an industry that’s adjusting to trends and following consumers as they spend more time on phone screens. Take a look at the top 10 statistics from the IAB reports to learn more about the shifting tides of the internet advertising industry.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

What Is #Sponstagram And What’s In Store For Influencer Marketing On Instagram?

What Is #Sponstagram And What’s In Store For Influencer Marketing On Instagram?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

#Sponstagram Is Changing The Marketing Landscape, But FTC Violations Are Changing Its Course

Sponsored content on Instagram is becoming as commonplace as brunch pics. Instagram has seen massive growth in the last year, adding over 200 million users and launching Instagram Stories, a Snapchat-like feature that, on its own, outscores Snapchat in daily active users. Going hand-in-hand with Instagram’s growth, the influencer marketing industry on Instagram has seen major gains.

Influencer marketing on Instagram alone will be a $1 billion industry in 2017 and is projected to increase to over $2 billion by 2019. Sponsored posts on Instagram, or #Sponstagram, is a major (and growing) phenomenon, which may lead to more regulation and monitoring from the Federal Trade Commission (FTC) and from Instagram itself.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

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