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Instagram Influencer Marketing Case Study: Gillette Gifts Customized Shaves With Instagrammers
As the holiday season drew to a close and the commercial endeavors of America’s biggest brands wound down their Christmas operations, we at Mediakix thought there would be no better time than to look at an Instagram influencer marketing campaign that stood out from the crowd last year. We’ll be analyzing how Gillette’s marketing strategies pulled in social media influencers from summer last year through the holiday period, and more specifically, how the brand successfully harnessed Instagram’s thriving audience.
Previously, Gillette marketing has employed brand influencers on Instagram to compete with flourishing competition from direct-to-consumer brands such as Harry’s, Dollar Shave Club, and Billie, all of which have used social media marketing to great effect in recent years.
In response to these emerging brands and their adept use of social media marketing—often designed to take aim at Gillette, the Goliath of the business which has lost chunks of its market share—Gillette has honed its influencer marketing strategy by utilizing star power, including standout athlete influencers.
Gillette’s marketing strategy was very much in the same vein as previous years, using various influencer tiers to endorse their products in the run-up to the most lucrative season of the year for brands. To better understand the extended performance, let’s explore Gillette’s Instagram influencer marketing strategy.Read More>>