X

The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

The Top 10 Twitter Statistics Marketers Must Know

The Top 10 Twitter Statistics Marketers Must Know

For the latest authoritative marketing news, trends, and stats on influencer marketing and related topics, subscribe to our industry digest newsletter!

10 Revealing Twitter Stats: What Twitter's Q4 Earnings Report Says About The Company's Growth, Revenue, and Future

The results from Twitter's Q4 earnings report are mixed. Despite what many would’ve expected to be a huge final quarter as a result of the election, Twitter’s growth in monthly active users was modest, its Q4 revenue failed to meet expectations, and it continues to struggle with monetizing a platform that’s an indispensable piece of the influence and engagement puzzle in today’s social media landscape.

Still, it wasn’t all doom and gloom. Growth in daily active users signal a more engaged user base, and significant gains in certain segments of ad engagement suggest that Twitter may be able to turn around its monetization problem, provided it figures out how to capitalize on its massive influence.

Here are the ten biggest takeaways from Twitter’s Q4 earnings report:

Read More>>

in blog, Influencer Marketing Top Lists

Is Snapchat Building A Phone?

Is Snapchat Building A Phone?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related topics. 

What New Hires Say About The Next Big Thing In Hardware From Snapchat

Something big is on the horizon for Snap. Last week, Snap Inc. filed its IPO, and with the filing came some brand new information about Snap’s business and the state of Snapchat’s growth. Right now, Snap faces a critical juncture, and recent hiring suggests that what’s next for Snap is something big in hardware. Maybe it’s a brand new evolution of Spectacles, or maybe it’s something entirely new, like, say a Snapchat Phone.

As competitors like Instagram mimic Snapchat’s core features and its growth rates stumble amid the IPO, there’s been plenty of talk (some coming from Snap’s own S-1 filing) about the necessity of innovation as Snap moves forward. The August 2016 introduction of Instagram Stories, which functions much like Snapchat Stories, carved a large portion out of Snapchat’s QoQ growth in daily active users (DAUs). Prior to Instagram Stories, Snapchat’s growth saw reliable and consistent gains. Although growth continued for Snapchat in the third and fourth quarters last year, it dropped off dramatically, signaling possible problems for Snapchat if it doesn’t find a way to attract new users and keep its existing and growing user base deeply engaged in the platform.

For most apps, attracting new users means building new features into the app. And in all likelihood, Snap’s going to do some of that. To maintain one’s status as one of the top apps in the world means constantly changing and evolving, so new features in-app are a must. But new features aren't enough.

Read More>>

in blog, Influencer Marketing News, Snapchat Influencers

The Best Advertisers On Social Media For Super Bowl 51

The Best Advertisers On Social Media For Super Bowl 51

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

4 Advertisers Who Won Social Media Marketing For Super Bowl 51

As soon as the final whistle of the Super Bowl is blown and the winning team claims the Lombardi trophy, the next big topic becomes: Who won Super Bowl advertising? Lists of the best TV advertisements of the game are published almost immediately, but the winners on social media aren’t quite so obvious.

To determine the social media marketing winners of Super Bowl 51, we evaluated for each of the following categories: number of retweets, number of Facebook Live views, increase in Facebook page likes, and number of YouTube likes. Here’s what we found:

Read More>>

in blog, Facebook, Influencer Marketing News, Online Video Marketing

The Top 9 Live Streaming Statistics Marketers Must Know

The Top 9 Live Streaming Statistics Marketers Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing & advertising news, trends, and stats on influencer marketing and related topics!

The Live Streaming Statistics Every Marketer Needs To Know

Live streaming, it seems, is everywhere. Most major social networking apps are offering live streaming options, from Facebook Live to Twitter’s Periscope and from Snapchat Live Stories to Instagram Live. If live streaming’s what you’re looking for, it’s never been easier to find.

There are dozens of applications for live streaming. Influencers, celebrities, brands, publishers, and average users with modest followings are broadcasting events, concerts, protests, how-tos, and Q&As.

But with the boom in live streaming options, formats, and content, it can be difficult to work out exactly how big live streaming is, where it’s coming from, who’s streaming, who’s watching, and why it matters to advertisers and consumers alike. So we dug into the numbers to get a better idea of what the live streaming landscape looks like. Here’s what we found.

Read More>>

in blog, Influencer Marketing Statistics, Influencer Marketing Top Lists, Online Video Marketing

Is Snapchat Dying?

Is Snapchat Dying?

For the latest news, emerging trends, and analysis on influencer marketing & related industries, subscribe to our newsletter digest here.

What Snapchat’s Slowdown Means For The Future

With Snap’s IPO comes new information about the company’s revenue, profitability, and growth. Though the Snapchat narrative has thus far been one of meteoric rise and unprecedented engagement on an innovative platform that has a younger audience creating and engaging with content in a novel way, that narrative may well be shifting. Growth on Snapchat slowed dramatically at the end of 2016 and as other apps (most notably Instagram) mimic Snapchat’s key features, it begs the question: Is Snapchat as healthy as it was six months or a year ago? Does its underwhelming growth hint at big trouble for the platform?

And is Snapchat really dying?

Read More>>

in blog, Snapchat Influencers

Top 10 Things To Know About The Snapchat IPO

Top 10 Things To Know About The Snapchat IPO

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more!

Snapchat's IPO: The 10 Things You Must Know

Snapchat’s parent company, Snap, has filed for its much-anticipated IPO, and with the Snapchat IPO filing comes new information on Snapchat’s users, revenue, valuation, expectations, and company structure. Snap has lofty expectations, but whether or not it’s equipped to meet its valuation and capital raising goals amid slowing growth and increasing competition from Instagram remains to be seen.

Here are the top 10 things to know about the Snapchat IPO and what it means for the app, for Snap as a “camera company,” and for advertising on Snapchat.

Read More>>

in blog, Facebook, Influencer Marketing News, Monetization, Online Video Marketing, Snapchat Influencers

The 6 NFL Advertising & Social Media Statistics To Know

The 6 NFL Advertising & Social Media Statistics To Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more! 

6 Powerful NFL Advertising & Social Media Statistics To Know

The NFL is an advertising and promotional powerhouse. Ten years ago, that would’ve meant that it dominated television ad revenue, which is still true today, but in the promotional landscape of 2017, being a bonafide heavy-hitter means having a commanding presence on social media, too.

For years, the Super Bowl has earned the highest TV advertising revenues of any major sports event. This isn’t surprising—the Super Bowl routinely attracts over 100 million viewers. But TV viewership is on the decline, and digital ad spend is predicted to surpass TV ad spend for the first time this year.

Read More>>

in blog, Facebook, Influencer Marketing Top Lists, Online Video Marketing

What Facebook’s Q4 Means for Advertisers

What Facebook’s Q4 Means for Advertisers

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more

Facebook's Q4, end-of-year earnings report speaks to expectation-shattering & consistent growth in advertising, user base, revenue

Facebook's Q4 and full year earnings report were released this week, doling out information on revenue, usage, and advertising on the platform. Numbers don't lie, and Facebook’s Q4 numbers tell a story of continued growth and an evolution focused on mobile.

Revenue projections for Facebook’s Q4 were massive in a way befitting the largest social network in the world. Analysts projected that Facebook would close its fourth quarter with $1.31 in EPS and $8.51 billion in revenue. If Facebook had met those expectations, it would’ve been a considerable jump from its final Q4 2015 numbers, which put EPS at $0.79 and revenue at $5.84 billion.

Read More>>

in blog, Facebook, Online Video Marketing

10 Super Bowl Marketing Stats You Must Know

10 Super Bowl Marketing Stats You Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related topics!

The 10 Biggest Super Bowl Marketing Statistics Advertisers Should Know

The Super Bowl is one of the biggest events of the year. It’s consistently among the most-watched television programs and is a phenomenon that takes place across platforms, from televisions to social networks and iPhone screens (see our official "Social Media Playbook For Super Bowl 2017" infographic for best accounts and channels to follow).

As one of the year’s biggest moments, there’s plenty of interest in how the Super Bowl functions within the wider frameworks of popular culture, television, and advertising. Here are ten of the most illuminating and important statistics to know about the advertising landscape surrounding Super Bowl 2017.

Read More>>

in blog, Influencer Marketing Top Lists, Online Video Marketing

The Top 10 Netflix Statistics Marketers Must Know

The Top 10 Netflix Statistics Marketers Must Know

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Here Are The Top 10 Netflix Statistics That Advertisers Need To Know

When we think of the streaming industry, we think of Netflix. And why shouldn’t we? The streaming giant is all but responsible for founding and sustaining an entire culture based on streaming traditional content online. It’s pushed the industry forward, forcing competitors to either adapt or get out of the way, and it’s forever changing the way that people watch TV and cut the cord — Netflix statistics prove that.

Read More>>

in blog, Influencer Marketing Statistics, Online Video Marketing

1 2 3 4 5 6 7 8 9 10 57

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 137 Bay St., Unit 3 Santa Monica, CA 90405