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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Coachella 2017: Branded Experiences, Social Media Stars, & More

Coachella 2017: Branded Experiences, Social Media Stars, & More

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Here's How Brands Are Using Influencers & Branded Experiences At Coachella 2017

Coachella is huge for brands. One of the biggest festivals in the United States, it presents a golden opportunity for brands to be a part of an experience unlike any other and to associate themselves with top tastemakers and influencers that drive trends in fashion, beauty, lifestyle, entertainment, and more.

Marketing at Coachella isn’t just a series of booths or banners on the backdrop of a stage. It’s integrated, designed to be a part of the experience. And that’s why it’s so effective. Brands at Coachella market differently than they do at any other festival, focusing on brand activations and influencer marketing opportunities at the festival that enhances the overall experience. Companies rent houses to throw branded parties or sponsor air conditioned tents and areas to give festival goers much-needed hydration shelter from the sun.

At Coachella, brands aren’t just present — they’re a part of the festival experience itself, and that’s what makes it such a valuable opportunity.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

The 9 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

The 9 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

For the latest news and trends on the social media influencers, YouTubers, Instagrammers, and more, subscribe to our industry digest newsletter!

These YouTuber Statistics Attest To Just How Powerful The Content Creator Community Is

YouTubers are the voices and trendsetters of the world. Whether they're giving their uncensored thoughts about a brand’s services or products or globetrotting to set a lifestyle example for millions of subscribers, YouTube content creators are changing the world with their ideas and opinions. These digital video stars represent a valuable asset to YouTube itself, to its individual viewers, and to any brand, company, or institution that knows how to leverage them.

We’ve compiled the most comprehensive statistics to determine who YouTubers are, how much they can make on the platform, and the type of power they wield online.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: How Target Does Influencer Marketing On Instagram

Case Study: How Target Does Influencer Marketing On Instagram

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Case Study: 4 Instagram Influencer Marketing Campaigns From Target

Influencer marketing on Instagram is now a $1 billion dollar industry. In the past month alone, Target executed four major influencer marketing campaigns on Instagram to promote a variety of newly launched products. Target partnered with a diverse group of influencers, including small family-focused bloggers, children's fashion gurus, plus sized models, celebrities with millions of followers, and even an Instagram-famous dog.

The diversity of Target’s influencer marketing strategies illustrates the importance of matching the campaign to the product and prove that there’s no single “recipe for success” for building an influencer marketing campaign. In this case study, we’ll examine Target’s four most recent Instagram influencer campaigns.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 38 Influencer Marketing Conferences To Attend

The Top 38 Influencer Marketing Conferences To Attend

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 38 Conferences For Opportunities in Influencer Marketing

There are dozens of marketing conferences and conventions, but some are decidedly more beneficial than others. With panels, workshops, Q&A’s, discussions, keynote speeches, special sessions, meet-ups, and presentations, conventions with a specific focus on influencers and online creators can be a great way to build relationships, improve tactics, gain insight, and get a better understanding of the influencer marketing industry as a whole.

Each convention focuses on different aspects of influencer marketing. Types of creators, content, brands, exhibitors, and presentations vary from convention to convention, but there are a few standout events that provide the best opportunities and information in influencer marketing. Here are the best influencer marketing conferences and related convetions to attend.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

The Top 10 Highest Paid Celebrities On Instagram

The Top 10 Highest Paid Celebrities On Instagram

Subscribe to our industry digest newsletter for the latest and best news, trends, and stats on social media stars!

Here Are The Top 10 Highest Celebrity Endorsement Rates On Instagram

No one knows the power of social media like celebrities. Instagram, Facebook, Twitter, Snapchat, and more are all inextricable parts of being famous in today’s world. Posting is a way of life, and as Grammy winners, actresses, models, and reality television stars, social media’s top stars also command high prices for celebrity endorsement rates in partnership with brands.

For most brands, being featured on the social media channels of any one of these high profile celebrities is huge in terms of exposure. Typically, these celebrities are very selective about which brands they partner with, and any brand fortunate enough to land a coveted spot on a celebrity social channel is going to have to pay up in a big way. But the payoff is often staggering, and there are no shortage of brands willing to write the check.

Find out why a post from one of the top 10 highest paid celebrities on Instagram is worth so much.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Why Amazon, Time Inc., And Adobe Are Getting Into Influencer Marketing

Why Amazon, Time Inc., And Adobe Are Getting Into Influencer Marketing

Subscribe to our industry digest newsletter for the latest news, updates, and trends in influencer marketing!

Here's Why Amazon, Time Inc., And Adobe Are Getting Into The Influencer Marketing Industry

There’s no question that influencer marketing is growing — it’s on track to become a $5-10 billion market in the next few years. As brands and marketers begin to find new ways to partner with influencers and witness firsthand the benefits of these partnerships, influencer marketing becomes more and more vital for brands big and small. It should come as no surprise, then, that some of the world’s largest companies are looking to get into influencer marketing on a deeper level. Companies like Amazon, Time, and Adobe are finding their way into the influencer market in order to capitalize on the growing trend and push the industry forward.

They’re far from the only ones. Last year, Google bought influencer marketing platform FameBit in an attempt to get in on influencer marketing. Before that, The New York Times acquired influencer marketing agency HelloSociety.

Though each company’s involvement is different, they’re all evidence of an evolution in influencer marketing and they all speak to a single core message: Influencer marketing is exploding and everyone wants in.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Spotlight Interview: Behind The Lens With Top Instagrammer, Stefano Tratto

Spotlight Interview: Behind The Lens With Top Instagrammer, Stefano Tratto

For the latest news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Spotlight: Behind The Scenes With Top Instagrammer Stefano Tratto

Stefano Tratto has built a veritable fashion and lifestyle empire on Instagram. But it all started as a joke.

Now one of Italy’s top Instagrammers with over 1.2 million followers, Tratto didn’t always intend to be a force of culture and influence on Instagram. In fact, it was his friends who were responsible for the foundation of what would one day become a full-time job as a social media influencer.

We caught up with Stefano to talk about how he got started on Instagram, how he engages with his followers, and how his career started with a prank.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Understanding YouTube, Instagram, & Facebook’s Branded Content Tools

Understanding YouTube, Instagram, & Facebook’s Branded Content Tools

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars!

Here's How Branded Content Tools Work On Facebook, YouTube, & Instagram

Taking the form of social posts, videos, photos, articles, and more, branded content is becoming a major part of brands’ efforts to reach audiences where they’re already spending copious amounts of time and consuming content. But as the line between original content and advertisements blurs with the rising popularity and quality of native advertising, it’s important for platforms and brands to make clear what’s branded content and what isn’t. So many major platforms have created tools for disclosing paid content.

When we talk about sponsored content disclosures, we’re usually doing it through the lens of FTC guidelines, which state that sponsored content on social media must be disclosed in a clear and unambiguous manner. It’s important to note that these branded content tools alone may not be substitutes for FTC disclosures, but they do provide valuable insight into the nature of the content for both users and the platform itself.

Let’s take a look at how branded content tools on some of the top social media platforms work and how they play into disclosure guidelines.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Our OpenSlate Review, YouTube Analytics & Video Data Platform

Our OpenSlate Review, YouTube Analytics & Video Data Platform

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter!

Reviewing OpenSlate's Analytics Platform For Social Video Data

In light of the recent YouTube ad boycott, platforms like OpenSlate that aim to give advertisers a better understanding of and more control over ad campaigns on influencer channels are getting attention. OpenSlate recently announced its partnership with media investment group GroupM to ensure that the latter’s clients’ ads weren’t running on YouTube channels with offensive content.

Partnerships with YouTube influencers and social media stars are some of the most effective ways to reach engaged audiences, but deciding which influencers are the best fit for a campaign is a tall order. That’s why social analytics platforms like OpenSlate exist — to give agencies and advertisers insight into the audience demographics and behaviors behind top influencers.

As advertisers take a closer look at where their ads are being served, it’s worth a closer look at how platforms like OpenSlate function in the influencer space.

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in blog, Influencer Marketing, Online Video Marketing, YouTube Influencers

Could Instagram Become A Victim Of Its Own Success?

Could Instagram Become A Victim Of Its Own Success?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Will Instagram's Success Be Its Downfall?

UPDATE May 3, 2017 — Instagram is experiencing dramatic and rapid growth. Instagram Stories has skyrocketed in popularity, and Instagram’s adding new users faster than ever before. In an effort to keep this article as accurate as possible, we’ve updated it to reflect the newest figures from Instagram. We’ve preserved the original text of the article and added clearly marked updates beneath select passages with new and relevant information.

Instagram began as a place to share photos. In fact, in the beginning, it was only square photos. And though aspects of Instagram changed as it grew (the ability to send direct messages, the layout, sharing options, filters, effects, and more), Instagram still mainly did just one thing: Allow users to share photos.

Ostensibly, that’s still Instagram’s raison d’être. But there’s a whole lot more to it now. Adding over 100 million users in the last six months of 2016 to bring the platform total to over 600 million users, Instagram is huge now. It's full of new features and new users, and it's not just a photo sharing platform anymore. Instagram’s becoming the place where people go to share all manner of visual content via features like StoriesLive, and Galleries. And on feed-driven platforms like Instagram, more content means more to sift through.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers

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