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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Snapchat IPO: Was It Truly A Good First Day?

Snapchat IPO: Was It Truly A Good First Day?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Snapchat IPO Day One Facts, Figures, & What's To Come

Following its first day of trading, the Snapchat IPO has far exceeded expectations. Opening the day at $24 per share and closing at $24.48 per share, Snap’s market capitalization is $33 billion, much higher than the anticipated $22 million it had been chasing with an estimated share price of $14-16. Snap seems to be alive and well from a financial perspective, signaling that despite slowing growth numbers, Snapchat is sticking around. For now, anyway.

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in blog, Influencer Marketing, Snapchat Influencers

This New Feature Could Be Huge For Twitch Influencers

This New Feature Could Be Huge For Twitch Influencers
For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

A New Feature On Twitch Will Provide New Opportunities For Twitch Influencers To Make Money

Twitch announced this week that it’s adding a brand new phase of its business: Selling video games through its robust live streaming and broadcasting platform. The long-time frontrunner in video game streaming, Twitch will be giving its users the ability to purchase games directly through the platform and will give its streaming partners a cut of the sales. It’s big news for Twitch influencers, but its effects could also reverberate through the entire live streaming and influencer marketing landscape.

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in blog, Influencer Marketing, Monetization, Online Video Marketing

Instagram Marketing Case Study: Stella Artois’ Oscars Campaign

Instagram Marketing Case Study: Stella Artois’ Oscars Campaign

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Marketing Case Study: How Stella Artois Earned 9 Million Impressions With Its Oscars Campaign

Stella Artois’ elaborate Oscars marketing strategy incorporated influencer marketing, cause marketing, and a brand partnership, all rolled into one enormously successful campaign. In this Instagram marketing case study, we’ll focus in on Stella Artois’ sponsored Instagram posts with one brand, one celebrity, and six Instagram influencers.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

What You Need To Know About Instagram Galleries

What You Need To Know About Instagram Galleries

For the latest news and trends on Instagram, Snapchat, Twitter, YouTube, and more, subscribe to our industry digest newsletter!

How Instagram Galleries Could Change Instagram For Brands And Influencers

Instagram’s feature library is expanding again, this time with Instagram Galleries, which allow users upload up to ten photos at a time in a carousel. This feature’s been available to advertisers for some time, but it rolled out to all users last week. Galleries joins Instagram Live and Instagram Stories in pushing Instagram forward and far beyond simple one-photo sharing.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers

Marketing To Millennials In 10 Statistics

Marketing To Millennials In 10 Statistics

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 10 Millennial Marketing Statistics You Must Know

Born between 1980 and 2000, millennials are the most powerful generation in today’s world. As the first truly digital generation, they are very different than the one that preceded them. In an attempt to adjust to this new generation, marketers have tried a number of methods to reach the world’s most powerful audience.

Let's break down the statistics that make up this group to help brands understand how to best reach this large consumer demographic.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

How Brands Are Now Marketing With Snapchat Spectacles

How Brands Are Now Marketing With Snapchat Spectacles

For the latest on top trends and news on Snapchat, YouTube, Instagram, and more, subscribe to our industry digest newsletter.

How 4 Leading Brands Are Using Snapchat Spectacles

When Snapchat first released Snapchat Spectacles via mysterious bright yellow vending machines called “Snapbots" across the country last November, it seemed that Snapchat seemed to be on to some kind of early hardware hit. Long lines and sellouts meant that Spectacles were just short of “coveted."

That’s not necessarily the case now that they’re available online for $130, but they’re definitely still making a splash in the content game. Not keen to be left out of a new phase of social content, brands began jumping on the Spectacles wagon immediately.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Snapchat Influencers, Sponsored Content With Influencers

10 Of The Biggest Social Media Influencers Of All Time

10 Of The Biggest Social Media Influencers Of All Time

The Top 10 Social Media Influencers Across YouTube, Facebook, & Instagram

When we think about social media influencers, we typically think of people with massive followings on one platform, be it Twitter, Instagram, Facebook, YouTube, or Snapchat. But the biggest social media influencers are often those who manage to tap into and engage large audiences across all of the major top platforms, networks, and apps — YouTubers who have millions of Twitter followers, Instagrammers who have millions of page likes on Facebook, Snapchat stars who find their way to big audiences on Instagram.

In 2017, to be present on social media is to have more than one presence. We all have iterations of our online personas that differ from platform to platform. Twitter, Facebook, Instagram, Snapchat, and YouTube are all tailored to slightly different content consuming and sharing experiences, and thus attract different audiences. By today’s standards, the biggest social media influencers aren’t just the ones who have found success in one place, but those who have found success on one platform and have managed to replicate that success on other platforms. 

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in blog, Bloggers, Facebook, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The Best Social Media Apps For Live Streaming [Gifographic]

The Best Social Media Apps For Live Streaming [Gifographic]

Which Is The Best Live Streaming App? Facebook Live, Live.ly, Live.me & More

Live streaming is becoming more and more ubiquitous, and with its rise on a number of social platforms comes the inevitable difficulty of deciding which one to use. Between Facebook Live, Instagram Live, YouTube Live, Live.ly, and Live.me, there’s a bevy of features to sort through.

Though most platforms have similarities and generally accepted feature standards, each one is a little bit different and offers users different capabilities and experiences where broadcast, discovering, and sharing videos are concerned.

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in blog, Facebook, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Marketing Case Study: H&M’s Holiday Clothing Line Campaign

Marketing Case Study: H&M’s Holiday Clothing Line Campaign

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Marketing Case Study: How H&M Reached 12M Consumers Through 4 Sponsored Videos

In this marketing case study, we explore how H&M leveraged a range of celebrity influencers to promote its holiday line on social media. Through collaborations with prominent celebrity influencers, H&M produced four highly engaging video ads that showcased several of its newest holiday outfits to over 12M consumers. In the case study, we review H&M's marketing approach, brand goals, results, and the factors that led to the campaign’s overall success.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Reviewing TapInfluence’s Influencer Marketing Platform

Reviewing TapInfluence’s Influencer Marketing Platform

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

TapInfluence Review: Influencer Marketing Platform For Creators, Brands, & Agencies

For brands, running influencer marketing campaigns is a big job. From deciding on target messaging and demographics to choosing influencers that are going to resonate with the target audience, there are a lot of variables to consider and juggle. It’s not necessarily a picnic for influencers, either. Finding work and getting paid fairly and promptly can be a challenge.

Frankly, that’s why agencies focused solely on influencer marketing exist. It’s also why platforms like TapInfluence exist, though their function is ultimately a little bit different.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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