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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

Case Study: Gillette Gets Personal With Influencers

Case Study: Gillette Gets Personal With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: Gillette Gifts Customized Shaves With Instagrammers

As the holiday season drew to a close and the commercial endeavors of America’s biggest brands wound down their Christmas operations, we at Mediakix thought there would be no better time than to look at an Instagram influencer marketing campaign that stood out from the crowd last year. We’ll be analyzing how Gillette’s marketing strategies pulled in social media influencers from summer last year through the holiday period, and more specifically, how the brand successfully harnessed Instagram’s thriving audience.

Previously, Gillette marketing has employed brand influencers on Instagram to compete with flourishing competition from direct-to-consumer brands such as Harry’s, Dollar Shave Club, and Billie, all of which have used social media marketing to great effect in recent years.

In response to these emerging brands and their adept use of social media marketing—often designed to take aim at Gillette, the Goliath of the business which has lost chunks of its market share—Gillette has honed its influencer marketing strategy by utilizing star power, including standout athlete influencers.

Gillette’s marketing strategy was very much in the same vein as previous years, using various influencer tiers to endorse their products in the run-up to the most lucrative season of the year for brands. To better understand the extended performance, let’s explore Gillette’s Instagram influencer marketing strategy.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Top 6 YouTube Trends in 2019 For Marketers

Top 6 YouTube Trends in 2019 For Marketers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

YouTube Trends 2019 - Top Trends In Viewership, Creator Content, & Influencer Marketing

YouTube, the ultimate destination for online video, is dominated by YouTube Creators who produce hours of video content for their communities of followers. This creator-centric culture has lent itself to a staggering variety of online video content on YouTube.

YouTube released 2018’s #YouTubeRewind, an annual celebration of YouTuber culture which remixes the “videos, people, music, and moments that defined 2018.” Based on data from 2018 trends and a little forecasting, we explore the top YouTube trends for 2019.

  1. Shopping Videos
  2. Morning & Nighttime Routines
  3. Primitive Technology
  4. Mainstream Celebrity Channels
  5. Gaming Continues to Grow
  6. Arms Race for Monetization

Read More>>

in blog, Influencer Marketing News, Influencer Marketing Top Lists, Online Video Marketing, YouTube Influencers

Case Study: Pottery Barn Adorns Blogger Homes For The Holidays

Case Study: Pottery Barn Adorns Blogger Homes For The Holidays

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: Pottery Barn Marketing Decks The Halls With Boughs Of Holiday Home Bloggers

The holiday season brings about a spike in consumer spending that many brands look to procure. According to the buying guide, WeAreTop10, Americans spend more than $1 trillion on gifts during the holidays, with purchases by Gen Xers averaging $782, and Millennial spending averaging $609.

With more than three-quarters taking place online, social media platforms have become effective gateways for consumers to be exposed to different products and services. Influential bloggers, who balance long-form content on proprietary websites with short-form posts on social platforms, have become go-to resources for shoppers seeking information and inspiration. Leading up to and during the holidays, bloggers can be powerful voices to connect engaged consumers with brands looking to promote their wares.

Related Post: Most Notable Influencer Marketing Campaigns Of 2018

Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

5 Most Notable Influencer Marketing Campaigns Of 2018

5 Most Notable Influencer Marketing Campaigns Of 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

The Best Influencer Marketing Campaigns Of 2018

In 2018, the influencer marketing industry has continued to show signs of impressive growth. Global spending on influencer marketing campaigns by companies has increased substantially from $500 million in 2015 to a projected figure of at least $5 billion by 2020. As large and small brands continue to allocate more and more money to their influencer marketing budgets, successful campaigns with influencers of all followings are becoming vital components in their marketing strategies.

Meanwhile, in the midst of this Holiday shopping season, influencers will once again be a hot commodity for brands. National Retail Federation data estimates a sales increase of 4-5% from last year for a total of $721 billion, in addition to an online sales surge of 15% to $97 billion spent this Christmas. With influencers finding greatest success marketing to the coveted Millennial and Gen Z markets, this festive season is just the icing on the cake for the flourishing influencer brand campaigns in 2018.

With the year drawing to a close, let’s take a look at some of the very best influencer marketing campaigns of 2018.

Related Post: 21 Best Influencer Marketing Case StudiesRead More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Influencers Choose Which Brands To Partner With: Exclusive Insights From 50+ Influencers

How Influencers Choose Which Brands To Partner With: Exclusive Insights From 50+ Influencers

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!

Influencer Brand Partnership: What Do Influencers Look For In A Brand Partnership?

Over the years, we at Mediakix have made an effort to connect with top social media influencers through exclusive interviews. Our goal has been to ask influencers for the information that both marketers and consumers yearn to know so that the influencer marketing industry can continue to mature. Through the strong relationships we build, we gain transparency and insights into the world of influencers, which helps us produce more impactful campaigns and influencer brand partnerships.

influencer brand partnerships

As many influencers try to understand what brands look for in influencer partnerships, it’s just as important for brands to understand what influencers look for in brand partnerships. We’ve compiled responses to some of the most investigative questions from our interview series—How do influencers decide which brands to partner with? And what advice would they give to brands looking to work with influencers?

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Spotlight, Social Media Influencers, Sponsored Content With Influencers

What Is A Brand Influencer?

What Is A Brand Influencer?

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Definition: What Is A Brand Influencer?

UPDATE April 23, 2019 — A brand influencer is an individual who leverages his/her social media prowess to authentically engage and connect audiences and brands—meaning a social media influencer partners with a brand to create sponsored content. In today’s consumer-driven landscape, it’s increasingly more common for advertisers to tap brand influencers in order to achieve marketing objectives.

In the age of social media, consumers are no longer solely at the mercy of blatant, unnatural, and suspicious advertising. Instead, consumers have taken to social media to build vast networks of peers whose opinions they trust, value, and share. Whereas brands used to dictate what they were in the eyes of consumers, consumers now define brands. As Adstream puts it, “consumers are the ones driving the advertising process.” This colossal shift in power from brands to consumers has led brands to adopt new strategies that harness this resounding word-of-mouth model—influencer marketing.

Influencer marketing roots advertising in the hands of credible, authentic, and relatable individuals with a powerful social media presence otherwise known as influencers. Since social media influencers succeed where traditional ads fail, brands derive measurable value from working with them. Brand influencers act as extensions of brands, lending their voices and opinions on products, services, or topics to the social sphere. More importantly, brand influencers have established trust with their organically grown social followings. That is to say, brand influencers haven’t bought fake followers or feigned influencer status.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

What Are Nano-Influencers?

What Are Nano-Influencers?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

What Are Nano-Influencers?

anyway.tanya-instagram-nano-influencer

Nano-Influencer Definition

A nano-influencer is defined as an Instagram influencer with between 1,000 and 10,000 followers. Nano-influencers’ audiences are small, niche, and highly engaged— the smallest following of all tiers of influencers (with tiers defined based on the total number of Instagram followers).

Compared to everyday Instagram users, nano-influencers might not seem distinct. Nano-influencers are users who post sponsored Instagram posts by partnering with brands.

netalie-nano-profile-instagram

“Everyone who’s on Instagram has that friend who is just really popular and is racking up ‘likes’ and comments and has great content,” explained Obviously CEO Mae Karwowski in a recent New York Times story. These Instagram power users are prime candidates for becoming nano-influencers.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

10 Celebrities On The Quest For YouTube Stardom

10 Celebrities On The Quest For YouTube Stardom

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!

YouTube Celebrities: Top Celebs From The Mainstream Are Making YouTube Their Second Home

YouTube, the world’s largest video-sharing website with over a billion users, has upended the media landscape since it launched 13 years ago. A billion hours worth of content is consumed every day and its biggest influencers earn tens of millions of dollars every year from ad revenue and partnerships.

The platform has become a gold mine for influencers looking to build their brand and ingratiate themselves with a worldwide audience. Coupled with the growing reality that the lines between traditional media and YouTube are becoming increasingly blurred, it is natural that celebrities from the silver screen and beyond should look to YouTube as an increasingly viable outlet for their talents.

Provided they steer clear of controversy, YouTube can provide an existing star with the perfect forum to improve their brand, launch new brands, connect with fans, or exhibit their work to wider audiences. Just look at how Victoria Beckham and Rihanna—both famous music artists who have discovered new creative outlets—have recently transferred their fashion and beauty artistry to the creator’s video hub. This move represents an industry-wide trend—one worth keeping a watch on in the coming year.

While celebrities-turned-YouTubers run rampant, check out our pick of 10 celebrities with YouTube channels worth following in 2019.

Related Post: The Most Popular Types Of YouTube VideosRead More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

Facebook Rolls Out Subscription Feature To Support Creator Community & Facebook Users

Facebook Rolls Out Subscription Feature To Support Creator Community & Facebook Users

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

How Facebook For Creators Boosts Community Engagement & Influencer Support With Exclusive Perks & Badges

Facebook has long been the envy of big social media firms. Its advertising revenue is colossal and its market share is substantial, with nearly 80% of the world’s online population of 3.2 billion using the platform.

In recent years, however, it has become increasingly clear that digital video—the mainstay of social media rivals like YouTube and Twitch—is quickly becoming the most lucrative outlet for marketers. It is estimated that by 2019, the total spend of digital video advertising will exceed $14 billion, and with video constituting 82% of all consumer internet traffic by 2022 (a four-fold increase from 2017), it’s no wonder that Facebook is strategizing to compete in its own way.

Read More>>

in blog, Facebook, Influencer Marketing, Social Media Influencers

The Top 10 Breakout Influencers Of 2018

The Top 10 Breakout Influencers Of 2018

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Social Media Influencers Blazing Trails Across YouTube and Instagram

The social media influencer landscape is becoming increasingly competitive on Instagram and YouTube, where only a select amount of users rise as prominent and influential stars. Demonstrating authenticity and creative skill, these distinguished social media influencers share their stories with the masses across various platforms.

From comedic vlogs to makeup artistry, these top influencers of 2018 are innovative and changing the game across YouTube and Instagram. With astonishing growth year-over-year, they continually gain more fans each day. Brands on the quest to amp up their influencer marketing strategies with top social media stars should check out these top 10 breakout influencers:
Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, YouTube Influencers

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