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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Top 10 Fortnite Statistics: Gaming Industry Stats

Top 10 Fortnite Statistics: Gaming Industry Stats

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fortnite Statistics: Fortnite Battle Royale News & Stats To Know Right Now

Whether someone’s a gamer or not, it seems everyone has heard about Fortnite. Making headlines throughout the year for its publisher, Epic Games, Fortnite has continued to shatter sales, play, and demographic records.

fortnite-twitch-tfueOriginally launched in 2017, Epic Games offered two versions of Fortnite over a myriad of devices. The shooter game Fortnite: Save the World was available for Windows, Mac, Playstation 4, and Xbox One, with Fortnite: Battle Royale released on the same PC and console platforms, as well as Nintendo Switch and Apple iOS.

While Fortnite games share the same game engine, the free-to-play (F2P) mobile version has been creating most of the buzz around the franchise. Much of this is due to additional momentum created by the booming mobile gaming industry, which is estimated to reach $150 billion by the end of 2018.

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in blog, Influencer Marketing News, Influencer Marketing Statistics, Influencer Marketing Top Lists

4 Ways That Brands Market With Influencers

4 Ways That Brands Market With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Top 4 Methods Brands Use To Market With Influencers

There are dozens of different ways that brands partner with influencers. Every influencer marketing campaign is different, tailored to meet the nuanced needs of different industries, goals, platforms, content, creators, products, and more. That said, there are some key types of influencer partnerships that brands use to promote brand recognition, products, and initiatives.

By now, much of the world is familiar with the #sponsored content phenomenon. We often use “sponsored content” as a general term to describe content that has some degree of brand involvement, but not all sponsored content is the same, nor does it achieve the same types of results. To learn more about how influencer marketing campaigns take shape and how different types of campaigns accomplish different goals, here are four ways that brands market with influencers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Is IGTV? How Instagram’s New Product Impacts Influencers

What Is IGTV? How Instagram’s New Product Impacts Influencers

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What is IGTV? How Instagram TV Will Impact Influencer Marketing

On June 2018, Instagram announced a huge addition to their platform: a brand new service under the moniker IGTV. The fresh video content vehicle allows creators to upload fullscreen, vertical videos up to one-hour in length.

IGTV marks Instagram’s entry into the long-form video space—this has huge implications for both mobile video creators and the influencer marketing industry.
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in blog, Instagram Influencers, Monetization, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

The Future Of Cable TV: How The iPhone Killed Television

The Future Of Cable TV: How The iPhone Killed Television

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Future Of Cable TV: How iPhone Streaming Capabilities Are Killing Television

The (R)evolution Of The Smartphone

In 1983, when Motorola debuted the world’s first production mobile phone—the DynaTAC 8000X—it’s hard to imagine anyone grasping the future that lie ahead. Never mind fitness trackers and podcasts — two things that weren’t even in peoples’ vocabulary at the time — the mere concept of a phone being used for anything but talking would have seemed alien….even silly. It certainly didn't seem that the future of cable TV would be irreversibly impacted by the rise of mobile phones.

Since the debut of the mobile phone, technology has evolved at a staggering pace. There have been incredible innovations, including improvements to range and reception, battery life and processor speeds, as well as advancements in broadband, WiFi, apps, and accelerometers. These technological leaps have helped to make the smartphone an essential part of our everyday lives.
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in blog, Influencer Marketing News, Online Video Marketing

What’s The Difference Between “The Plurals” and Gen Z?

What’s The Difference Between “The Plurals” and Gen Z?

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What Marketers Should Know About The Plurals — Also Known As Generation Z

The Plurals are coming. You may know them better as “Generation Z,” but they’re on their way to becoming a colossal purchasing power worldwide, and they’re unlike any generation before them. Plurals are the generation immediately following millennials, typically defined as being between 13-21 years of age in 2018.

girl-from-plural-generation

Plurals are smaller in number than the millennials and Gen Xers before them, but they’re poised to wield a great deal of financial power, making up 40% of U.S. consumers when they reach adulthood. There are plenty of opportunities to begin communicating and connecting with the Plurals now, and marketers would do well to begin the journey of understanding them sooner rather than later.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

12 Apple Statistics Marketers Should Know In 2018

12 Apple Statistics Marketers Should Know In 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Top 12 Apple Statistics: Apple News & Stats For Marketers

Apple, Inc. is amongst the most influential and wealthy tech companies in the world. From smartphones to software to computers -- Apple is an innovative powerhouse that will continue to dominate tech and media for years to come.

Here are 12 Apple statistics relevant to marketers today:

  1. Apple has sold over 1.3 billion iPhones since launch (2007).
  2. Since 2001, Apple's stock price has grown by 15,000% making the company worth $1 trillion.
  3. Apple sells 18% of smartphones globally and earns 87% of smartphone profits.
  4. Apple has $285.1 billion in its cash reserves.
  5. 81% of iOS users have installed the latest software version on their device.
  6. Apple paid $26.5 billion to iOS developers last year.
  7. Apple sold more watches (8 million) than the entire Swiss watch industry in Q4 2017.
  8. A trillion photos are taken each year on iOS devices.
  9. Siri completes 10 billion audio requests every month.
  10. Apple Podcasts hit 50 billion episode streams and downloads.
  11. ARKit is used on 2000+ apps.
  12. Screen Time will let users know how long they look at their iPhone daily.

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in blog, Influencer Marketing News, Influencer Marketing Statistics

Is YouTube Gaming Losing to Twitch?

Is YouTube Gaming Losing to Twitch?

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Twitch Vs. YouTube Gaming: Is YouTube Losing to Twitch?

In the battle for social media supremacy, different platforms have adopted different strategies. While the world’s largest networks (Facebook, YouTube, and Instagram), have worked to capture every conceivable demographic, others have targeted specific niches. Among the most successful of these specialized platforms is Twitch.tv, a streaming site and community dedicated to video game enthusiasts (gamers) and their content.

Twitch Vs. YouTube Gaming Analysis—Can A Niche Gaming Network Best The World’s Largest Streaming Video Site?

twitch-facebook-cover

While Twitch may not be a household name for many, it’s no obscure upstart. Purchased by retail giant Amazon in 2014 and boasting 15 million daily active users, Twitch is armed with a loyal following and capable support system. With its focus on creators, Twitch is now abuzz across the creator community, attracting top talent from some of the world’s most popular platforms, including online video behemoth, YouTube.
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in blog, Monetization, Online Video Marketing, YouTube Influencers

More Top Female Gamers On YouTube

More Top Female Gamers On YouTube

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More Top Female Gamers On YouTube — Popular Female YouTube Gamers

Mediakix compiled a list of the top female gamers on YouTube in 2016, but as gaming continues to explode in popularity, there are now additional top female gamers who deserve a spot on the list.

These women are reaching millions of subscribers through a wide variety of YouTube gaming video types: Let’s Plays, vlogs, speed runs, livestreams, and more. They play a wide variety of games, and, like their Twitch counterparts, include a wide variety of content on their channels. Cosplay, vacation updates, unboxings, and gaming setup tours are all par for the course with gamers. This list includes additional top female gamers on YouTube.

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in blog, YouTube Influencers

Top Social Stars Share Tips On How To Be An Influencer

Top Social Stars Share Tips On How To Be An Influencer

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

How To Be An Influencer: Tips From 20+ Of The World’s Top Instagrammers, YouTubers & Bloggers

Top social media influencers share how they make money with brands and spill how they make a living through brand partnerships on social channels including YouTube and Instagram.

The life of a social media influencer can have countless benefits, from invitations to exclusive events to lavish travel opportunities to six-figure sponsorship deals. However, the reality of a career as a content creator is not as glamorous as it may seem. The road to building a large and engaged audience is not easy, requiring patience, determination, and a significant time investment.

Many aspiring influencers struggle with getting started, creating consistent content, and growing and monetizing channels. However, they’re not alone. Even the world’s largest influencers have encountered these same challenges, and many have shared their advice with us. Here, we’ve compiled the best tips on how to become an influencer from dozens of top creators.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s

The Top 10 Teenage YouTubers Setting Trends On Social Media

The Top 10 Teenage YouTubers Setting Trends On Social Media

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Teenage YouTubers That Have Become Mainstream Celebrities

Having grown up with social media, teenage YouTubers appeal to a demographic, Generation Z, that loves online video. On average Generation Z members, those born in the early 2000s, spend 17 hours a day looking at screens. Compared to only 52% of millennials who report visiting YouTube every day, 72% of Gen Z members do so.

Popular teenage YouTubers ages 13-19 are constantly creating videos for their highly engaged peers and reaching out to their viewers. Marketers should take note of these YouTubers and their access to the newest consumers.

Here we’ve broken down the top 10 teenage YouTubers in descending order of subscribers.
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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

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