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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

See The Biggest Live.me Influencers Live Streaming To Millions

See The Biggest Live.me Influencers Live Streaming To Millions

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15+ Million Are Watching These Top Live.me Influencers On The Breakout Social App

The live streaming industry is burgeoning, which means that there’s no shortage of apps making themselves a destination for live broadcasts. But one of the live streaming apps that’s quickly setting itself apart is Live.me. With top influencers like Roman Atwood, JStuStudios, Markiplier, and others creating content on the platform, Live.me is growing quickly and finding an audience that’s enthusiastic and engaged.

Though live streaming online has been around for years, it’s still evolving. Broadcasters and platforms are constantly changing and adjusting the ways in which they reach and interact with viewers and we’re still learning what works best in live formats. The top Live.me influencers are a big part of finding out what works best. By experimenting with different types of content, their successes help illuminate the way forward for live streaming as they develop new ways to reach audiences.

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in blog, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Why Coachella Wins Big For Advertisers

Why Coachella Wins Big For Advertisers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Advertisers Love Coachella, SXSW, & Top Music Festivals

Every April, hundreds of thousands of festival-goers venture into a desert valley for days worth of music and art at Coachella. Famous for its parties and celebrities, Coachella is a massive opportunity for brands and influencers to engage with audiences in an environment that emphasizes seeing and being seen.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Is Twitch? History, Features, & More

What Is Twitch? History, Features, & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Is Twitch? A Marketer's Guide To The Top Live Streaming Gaming Platform With 10M Daily Users

When it launched in 2011, Twitch was introduced as a new facet of Justin.tv, a live streaming platform that started in 2007 with a single 24/7 stream from its founder, Justin Kan. Six years later, it’s the primary destination for video game-related content streaming online, drawing over 9.7 million active users every day.

On average, each of its users watches 106 minutes of content every day. Audiences are spending a lot of time engaging with the Twitch platform, making Twitch a tour de force in live streaming and presenting a massive opportunity for both marketers and influencers. With its focus on a large and engaged audience and an evolving monetization architecture, Twitch may not be quite the household name that YouTube is, but it’s mighty in its influence.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Monetization

The 11 Generation Z Statistics Advertisers Must Know

The 11 Generation Z Statistics Advertisers Must Know

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The Top 11 Generation Z Statistics For Every CMO

Born in the time between the early 1990’s and the mid-2000s, Generation Z occupies a nebulous age bracket. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations. Most significant, though, is Gen Z'ers affinity for the Internet. As “digital natives”, Generation Z presents a unique challenge and lucrative opportunity for digital marketers.

We’ve collected the major Generation Z statistics to give marketers a better picture of this developing consumer demographic.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

What Is An Influencer On Social Media?

What Is An Influencer On Social Media?

For the latest news and trends on top social media influencers, subscribe to our industry digest newsletter!

Why Influencers On Social Media Are A Key Part Of The Evolving Marketing Landscape

The rise of social media came with a profound shift in the way we interact with content and advertisements all over the globe. With increasing frequency, audiences are turning to prevalent influencers on social media for content, consumer tips/advice, and entertainment, essentially creating a new kind class of quasi-celebrity.

Called social media influencers, these social media all-stars are notable and have massive followings and influence despite not being celebrities in the traditional sense. Many of them don’t come from film or television but have instead cultivated a loyal social media follower and fan base centered around a narrow (but often expanding) niche interest.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Is Cristiano Ronaldo’s $1B Nike Contract Considered Influencer Marketing?

Is Cristiano Ronaldo’s $1B Nike Contract Considered Influencer Marketing?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Understanding How Nike’s $1B Cristiano Ronaldo Deal & Marketing With Social Media Influencers Works

Soccer megastar Cristiano Ronaldo and sports apparel giant Nike are now bonded for life. Like basketball greats Lebron James and Michael Jordan, Ronaldo has recently become part of a select few athletes offered (and signed to) a lifetime Nike contract worth $1 billion.

Several outlets including Forbes, Business Insider, and The Street have noted Ronaldo's impressive social media influence and reach as a top draw for Nike — even going as far to say that the soccer star's combined social media following of 240M offers more value than Snapchat's 158M daily active users (DAUs).

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Social Media Influencers

How Microsoft & National Geographic Got 3.5M Likes In One Day

How Microsoft & National Geographic Got 3.5M Likes In One Day

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Marketing Case Study: How Microsoft And National Geographic Got 3.5M Likes on International Women's Day

For International Women’s Day, Microsoft leveraged National Geographic’s wide-reaching social media audience as well as some of the most renowned adventure photographers to build an Instagram marketing campaign. In this case study, we’ll take a closer look at Microsoft’s partnership with National Geographic and why it succeeded.

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in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers

5 Infamous YouTuber Scandals That Shook The Industry

5 Infamous YouTuber Scandals That Shook The Industry

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How 5 YouTuber Scandals Shaped The YouTube Influencer Community

Being in the spotlight can be great for an influencer’s career, but for a few top influencers on YouTube, it’s also meant that missteps, mistakes, and poor decisions are very public. YouTubers have seen a fair number of scandals in the last few years, from FTC violations to pranks in poor taste.

And much like celebrity missteps, when there’s a scandal afoot, it tends to make the news.

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in blog, Influencer Marketing, Influencer Marketing News, Sponsored Content With Influencers, YouTube Influencers

The Top 13 Facebook Live Statistics You Should Know

The Top 13 Facebook Live Statistics You Should Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries! 

The Top Facebook Live Statistics Prove That Live Streaming Has Forever Changed Facebook Video

Facebook Live has ushered in something of a new era of Facebook video. Opening up the platform to new content opportunities, Facebook Live has already had some profound effects on the way users perceive and interact with video on Facebook.

Facebook Live gives publishers, media companies, celebrities, influencers, and brands a chance to share an entirely new type of content, focused on what’s happening in a single moment. Though it continues to evolve and develop, Facebook Live is already something of a juggernaut in the broadcasting space. We took a look at some key Facebook Live statistics to find out where Facebook Live came from, where it’s been, and where it might be going next.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers

How Yesterday’s Top YouTubers Became Today’s Biggest Celebrities

How Yesterday’s Top YouTubers Became Today’s Biggest Celebrities

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Top YouTubers Are Becoming Mainstream Stars And It's Changing The Face Of The Entertainment Industry

We know that social networks have fundamentally changed the way we connect, share, and communicate, but they’ve also had a hand in forever changing the face of the entertainment industry. In creating new forms of entertainment, new avenues to talent discovery, and an entirely new kind of entertainment star, YouTube, in particular, has permanently altered the traditional path to stardom.

Yesterday’s top YouTubers are now today’s biggest celebrity stars, and as audiences (young audiences in particular) look to places like YouTube rather than traditional channels for content and entertainment, that trend may very well continue.

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in blog, Influencer Marketing, YouTube Influencers

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