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The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

The 10 Most Famous Photographers On Instagram Have 22.4 Million Followers

The 10 Most Famous Photographers On Instagram Have 22.4 Million Followers

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, Facebook stars, & Snapchatters!

The 10 Famous Photographers On Instagrams That You Need In Your Feed

Instagram, social media, and smartphones have made it easy for anyone to publish great photos. Most of us turn to filters to turn our mundane photos into like-worthy snapshots, but Instagram’s most impressive accounts belong to professional photographers who capture much more than artsy brunch photos.

As dynamic collections of an artist’s best work, the top photography Instagram accounts change the way we see the world and invite us to enjoy the scenery in Earth’s most breathtaking locales. We’ve compiled a list of the most famous photographers on Instagram and the accounts that archive their work.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, YouTube Influencers

The 4 Social Media Influencer Secrets Advertisers Should Monitor

The 4 Social Media Influencer Secrets Advertisers Should Monitor

Subscribe to our industry digest for the latest news, trends, tips and tricks in influencer marketing!

The Top 4 Social Media Influencer Secrets Affecting Marketers

The secret’s out: Influencer marketing is one of the fastest growing and most exciting aspects of the marketing industry, and everyone’s eager to be a part of it. As the number of influencers grows and platforms like Instagram reach all-time user highs, it’s important to know what secrets influencers are harboring when they build their followings.

Plenty of influencers build their followings organically, but some rely on bots, pods, and clever feed editing to legitimize accounts with little or no organic reach. By using these hacks and secrets, some influencers are able to shape their narratives to better appeal to brands.

Having the inside scoop on influencer secrets can help marketers spot these tricks, get a better idea of an influencer’s actual value, and understand how the unseen currents of popular platforms drive engagement.

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in blog, Influencer Marketing, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Is An “Influencer Marketing Bubble” Imminent?

Is An “Influencer Marketing Bubble” Imminent?

For the latest authoritative news on influencer marketing trends and social media stars, subscribe to our industry digest newsletter!

Forget The Influencer Marketing Bubble — The Industry Is Evolving

Influencer marketing today doesn't look like it did a few years ago. It’s an industry that moves and changes quickly, which has stirred up discussions of a possible "influencer marketing bubble" and an accompanying burst.

However, talking about the influencer marketing industry as a bubble ready to burst is misleading. On Instagram alone, influencer marketing is a $1 billion industry. A study in 2015 showed that 84% of marketers use influencer marketing tactics. Influencer marketing is a massive industry that sees participation from a wide variety of brands and creators, and it isn’t going to disappear anytime soon.

Without a doubt, the influencer marketing industry will evolve and will be refined as it grows. The industry may not look the same five to ten years from now, but it isn’t going anywhere.

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in blog, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

FTC vs. Warner Bros: The Critical Lessons Marketers Must Know

FTC vs. Warner Bros: The Critical Lessons Marketers Must Know

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Marketers Can Learn From The Warner Bros. FTC Case

Sponsored social media posts have a profound impact on consumer habits, as evidenced by the fact that 74% of consumers now rely on social media when making purchasing decisions. As a result, influencer marketing is one of the most rapidly growing sectors of the advertising industry and is at least a $1 billion market on Instagram alone.

But the effect that social media influencers can have on their audiences comes with a responsibility to properly disclosure sponsored content. In the past year, the Federal Trade Commission (FTC) has been cracking down on influencers and brands who are not following its guidelines for disclosures, which play an important role in protecting consumers from deceptive advertising

Warner Bros. was one of the first companies examined under FTC scrutiny for proper disclosures on social media, but improper disclosure remains a serious problem. Over 90% of sponsored posts from top celebrities on Instagram violate FTC disclosure guidelines, making transparency on the platform a major problem. The good news is that marketers can learn a number of key lessons from the mistakes of companies like Warner Bros. In this case study, we’ll take a closer look at why Warner Bros. ran into trouble with the FTC and how marketers can avoid ending up in a similar situation.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What We Can Learn From The ‘Cash Me Outside’ Girl

What We Can Learn From The ‘Cash Me Outside’ Girl

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

What The Cash Me Outside Girl Is Getting Right About Being An Influencer

Every influencer has a different origin story, but 14-year-old Danielle Bregoli’s might be one of the most unique. It started with a viral clip-turned-meme from an episode of Dr. Phil. Less than a year later, Bregoli has millions of followers across her social channels and is embarking on a tour to perform in front of fans.

Whether they’re travelers, photographers, artists, musicians, models, or notable personalities, influencers typically succeed for a common reason: Authenticity. Her rise to fame may have been unorthodox, Bregoli is no exception to the rule. She’s attracted millions of followers and managed to leverage her viral popularity to build an online presence that’s personality-driven and is engaging fans long after the meme’s buzz has faded.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

The 8 Messaging App Statistics Advertisers Need To Consider

The 8 Messaging App Statistics Advertisers Need To Consider

For the latest stats, trends, and authoritative marketing news on top YouTubers, Instagrammers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

The 8 Messaging App Statistics Every CMO Should Know

If you have a smartphone, there is a 3 in 4 chance that you have a messaging app on it. Messaging apps have completely changed the way that people communicate by enabling people with different devices to connect on one platform through text and multimedia.

With messaging apps, families are able to text relatives across continents without paying high overseas calling rates and friends can send videos and music from their favorite content creators to their friends instantly. Most importantly for businesses, customers can interface with chatbots to obtain information and basic customer service quickly and seamlessly.

Messaging apps are ubiquitous in today's world. As consumers demand a more personal and efficient buying experiences, marketers will need to view theses apps as advertising opportunities. We’ve compiled the most telling statistics on messaging apps to help advertisers grasp the size of the messaging app market. 

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers

Influencer Spotlight: Interview With Fashion Blogger and Instagrammer, Iga Wysocka

Influencer Spotlight: Interview With Fashion Blogger and Instagrammer, Iga Wysocka

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Iga Wysocka Shows Her Followers The World Through Fashion & Photographs

Fashion blogger and Instagrammer Iga Wysocka is an expert in bringing together her love of fashion and traveling. She’s traveled the globe in hundreds of different outfits, sharing her style with her followers and inspiring others to explore fashion and the world around them.

Wysocka’s career as an influencer started the way so many do: With a passion. Drawing inspiration from the finest fashion photography online and in magazines, Wysocka began creating her own content. She’s built a following of like-minded travelers and fashion enthusiasts through her blog and Instagram account, and that following continues to grow.

Read our exclusive interview with Iga Wysocka to learn more about her career, her aspirations, and the fashion staples she can’t live without.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

A History Of Facebook’s Controversy And Criticism

A History Of Facebook’s Controversy And Criticism

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

5 Of The Biggest Controversies and Criticisms Facing Facebook

Facebook is the world’s largest social media network. With nearly 2 billion users, Facebook is a major influential force among internet users and it’s become one of the most popular and central ways that people communicate, create, and share online. It isn’t without its problems, though.

Since launching in 2004, Facebook has seen plenty of PR nightmares, crises, and criticism. Privacy concerns, instances of ad fraud, questionable content on Facebook Live, and more have threatened the company’s reputation. It remains atop the social media platform food chain, but here are the top 5 controversies and criticisms that have shaped Facebook as we know it today.

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in blog, Facebook, Influencer Marketing, Social Media Influencers

Case Study: How American Express Works With Top Instagram Influencers

Case Study: How American Express Works With Top Instagram Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

#AmexAmbassadors on Instagram Are The New Faces Of American Express

American Express is one of the biggest players in the world of advertising. Its ad spend is upwards of $2.4 billion annually, earning it a spot on AdAge’s list of world’s largest advertisers in 2016. With ten-figure ad spend, it’s no surprise that American Express has positioned itself at the forefront of the rapidly growing $1B Instagram influencer marketing industry.

In this case study, we explore how American Express leverages the influence of hundreds of top Instagram influencers "#AmexAmbassadors" in order to promote its Platinum card to consumers.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Augmented Reality Is Changing Social Media

How Augmented Reality Is Changing Social Media

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Social Media Is Changing Augmented Reality One Filter At A Time

Excitement about virtual reality and augmented reality has swirled around new social media apps (like Snapchat) and hardware products for years. While products like Google Glass have fallen dramatically short of expectations, AR is being implemented in apps and social media more frequently and more seamlessly than ever before. As technology and mainstream acceptance improve, we’re inching closer to a reality where AR is commonplace.

The largest companies in the world, from Apple to Facebook, are working on making AR a part of our everyday online experiences, and social media is at the forefront of AR’s widespread adoption.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers

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