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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Is Instagram The New Pinterest?

Is Instagram The New Pinterest?

For the latest news and trends on top Instagrammers, bloggers, & more, subscribe to our industry digest newsletter!

Could Instagram's Collections Feature Make It The New Pinterest?

Instagram is building out its feature set, inching closer to becoming the be-all and end-all social media app for visual content. Stories, Live, post saving and direct messaging features are expanding Instagram’s capabilities, and in April, Instagram added a collections feature, which allows users to organize their saved posts into private collections.

The collections feature lets Instagram users create something akin to boards on Pinterest, though they’re not public or shareable. As users save posts, they can create collections to categorize posts like one might on Pinterest — Vacation Ideas, Nature Photography, Puppies, etc. With more content, more ways to create, and more ways to share, it’s becoming easier than ever to spend more time in the app and to find more of what users are looking for all in one place. With this new Pinterest-like feature, will Instagram step into the curatorial space to threaten Pinterest like it's threatening Snapchat?

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in blog, Bloggers, Influencer Marketing, Instagram Influencers, Social Media Influencers

Exclusive Interview With YouTuber Grant Thompson, the King of Random

Exclusive Interview With YouTuber Grant Thompson, the King of Random

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Grant Thompson's Incredible YouTuber Journey From Airline Pilot To King Of Random

Grant Thompson, perhaps better known as the King of Random, built a YouTube empire around his endeavor to learn how the world works. From pyrotechnics to napkin folding, Thompson has delved into, tinkered with, and mastered a vast array of subjects and disciplines, and he's shared his journey with millions of subscribers along the way.

As the channel's grown, Thompson's made some key changes to how he approaches learning and sharing his projects. We caught up with him at VidCon to discuss how being a top YouTuber changed his life, what he's learned, and what's next for the King of Random movement.

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in blog, Influencer Marketing, Influencer Spotlight, Social Media Influencers, YouTube Influencers

What Is An Instagram Influencer? Definition, Examples, & Insights

What Is An Instagram Influencer? Definition, Examples, & Insights

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

An Inside Look At What Is An Instagram Influencer?

Instagram has seen dramatic growth in the last year, expanding its feature set and adding over 200 million monthly active users. With the introduction of Stories, a Snapchat-like ephemeral content feature, Instagram has become one of the most important and relevant social media platforms in today’s landscape.

Plenty of creators are on the platform looking to capture the attention of Instagram’s massive user base and usher in their own share of Instagram success. These Instagram influencers amass large followings through compelling content and their ability to connect and engage with their followers. Instagram influencers come in all shapes and sizes, and they can be a key asset for marketers trying to target active audiences.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Tesla vs. The World: Comparing Top Automakers’ Market Cap, Auto Rev, & Ad Spend

Tesla vs. The World: Comparing Top Automakers’ Market Cap, Auto Rev, & Ad Spend

For the latest advertising news and trends on influencer marketing, subscribe to our weekly industry digest!

Tesla Against The World: Will Tesla's Model 3 Launch The Electric Automaker To Even Greater Heights? [Infographic]

Tens of billions of dollars flow through the auto industry every year, and billions are spent on advertising alone. Tesla’s a relative newcomer to the auto industry, but it’s already one of the most sought after car brands — even though it doesn’t spend any money on advertising.

Tesla is not without its skeptics or shortcomings either. Amidst production pitfalls (and perhaps reflected in recent growing concern among investors), Tesla is releasing its Model 3, a “for the masses” electric vehicle with production estimates of 500,000 by 2018.     

To better understand the existing landscape of the auto industry and Tesla’s place within it, we’ve compared Tesla’s market capitalization, net income, and automotive revenue to those of Ford, General Motors, Toyota, BMW, and Volkswagen.

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in blog, Influencer Marketing Infographics

9 Cord Cutting Statistics That Show How Video Streaming Is The Future

9 Cord Cutting Statistics That Show How Video Streaming Is The Future

For the latest stats, trends, and authoritative marketing news on digital marketing, social media marketing, & online advertising, subscribe to our industry digest newsletter!

The Top 9 Cord Cutting Statistics Marketers Should Know To Get Ahead

Opting out of cable and satellite TV is becoming increasingly common in the face of declining traditional TV and burgeoning video streaming alternatives such as Netflix and YouTube. Cord cutting has been hailed as a consumer-friendly alternative to paying for expensive subscriptions, and is changing the way that people consume media. Rather than flipping through channels on the cable box in hopes of uncovering a good watch, people are receiving personalized feeds of video content that are ad-free. Every day, cord cutting is becoming a relevant decision to households that have access to the Internet and video streaming services.

We’ve compiled the top 9 cord cutting statistics that are driving marketers away from TV to digital:

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

Subaru’s #MeetanOwner Instagram & YouTube Marketing Campaign

Subaru’s #MeetanOwner Instagram & YouTube Marketing Campaign

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Case Study: How Subaru Dominated Instagram & YouTube With Top Social Media Stars

Subaru is one of the fastest growing companies in the U.S. auto industry, with sales up 10% this year. Recently, Subaru has been building upon its strong market presence using influencer marketing.

In this case study, we’ll explore why Subaru’s “Meet An Owner” campaign succeeded by examining three of Subaru’s most effective influencer partnerships.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Does Instagram’s Algorithm Cater To Top Influencers & Accounts?

Does Instagram’s Algorithm Cater To Top Influencers & Accounts?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Which Instagrammers Benefit Most From The Instagram Algorithm?

Instagram’s changed a lot since it was first released in 2010. Gone are the bevels and blue buttons, replaced by simple icons and a bevy of new features like Instagram Live and Instagram Stories. The changes are more than cosmetic, though. Instagram’s timeline reordering algorithm is perhaps the biggest change.

Taking into account engagement, timing, relevance, quality, and a number of other factors, the Instagram algorithm is designed to surface the best, most relevant content to users. Like most social algorithms, its inner workings are somewhat mysterious, but we know that it favors posts that have high engagement and that are most relevant to users’ interests.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers

How Instagram Has Fueled the Success of Restaurants and Bars

How Instagram Has Fueled the Success of Restaurants and Bars

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Instagram's Power To Drive Patrons To Bars And Restaurants Is Changing The Entire Industry

Restaurant dining is having a moment, and Instagram, with its high-quality photos and power as a recommendation engine, is fueling the movement. As users capture their dining experiences through Instagram photos, videos, and Stories, their fans, friends and followers are venturing outside to find the best bites in their neighborhoods.

2016 marked the first year on record that people in the United States spent more money at restaurants and bars than they did at grocery stores, and affluent young people living in cities like San Francisco, Los Angeles, and New York are spending half of their food budgets on dining outside of their homes. People are becoming more interested in the experiences that come with eating out, and they’re sharing special moments in restaurants and bars on social media.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 50 Instagrammers In Fitness, Entertainment, Photography, & More

The Top 50 Instagrammers In Fitness, Entertainment, Photography, & More

 Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & other social media influencers!

The 50 Most Recognized Instagrammers In Fitness, Photography, Fashion & Beauty, Entertainment, and Animals

The Instagram platform is seeing incredible growth, adding over 200 million users in less than a year and now reaching more than 700 million active users each month. Thousands of aspiring content creators are looking for their own success on the platform, hoping to post the next viral video or photo that catapults them to social media stardom.

Instagram influencers cultivate loyal and engaged audiences with comedic skits, makeup tutorials, stunning, professionally-shot photographs, and more. Through Instagram, these influencers have become some of the most recognizable names in the world and represent the newest way to reach engaged audiences. We’ve compiled the top 50 Instagram influencers in five major categories on the platform: fitness, photography, fashion and beauty, entertainment, and animals.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Interview: The Incredible Origin Story Of Facebook Video Star Laura Clery

Interview: The Incredible Origin Story Of Facebook Video Star Laura Clery

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

How Laura Clery Took Charge Of Her Career (And Gained Millions Of Fans In The Process)

While Instagram and YouTube may be the first platforms that come to mind when we think of influencers, Laura Clery has found a way to use Facebook Video to reach a massive audience. She’s one of Facebook’s most popular creators and her videos are known all over the globe.

After deciding to take control of her career, Clery began creating her own content. With some ingenuity and plenty of consistency, she found a loyal and engaged following of over 3 million users on Facebook. She’s known for her characters, like Ivy and Pamela Pupkin, and she’s begun working with networks like Comedy Central to produce content for other platforms, too.

We caught up with Clery at VidCon 2017 to talk about how she began creating her own work and what’s next for her. Read our exclusive interview with one of Facebook’s biggest stars to find out more.

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in blog, Facebook, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

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