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Could Instagram's Collections Feature Make It The New Pinterest?
Instagram is building out its feature set, inching closer to becoming the be-all and end-all social media app for visual content. Stories, Live, post saving and direct messaging features are expanding Instagram’s capabilities, and in April, Instagram added a collections feature, which allows users to organize their saved posts into private collections.
The collections feature lets Instagram users create something akin to boards on Pinterest, though they’re not public or shareable. As users save posts, they can create collections to categorize posts like one might on Pinterest — Vacation Ideas, Nature Photography, Puppies, etc. With more content, more ways to create, and more ways to share, it’s becoming easier than ever to spend more time in the app and to find more of what users are looking for all in one place. With this new Pinterest-like feature, will Instagram step into the curatorial space to threaten Pinterest like it's threatening Snapchat?