X

The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

5 Most Notable Influencer Marketing Campaigns Of 2018

5 Most Notable Influencer Marketing Campaigns Of 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

The Best Influencer Marketing Campaigns Of 2018

In 2018, the influencer marketing industry has continued to show signs of impressive growth. Global spending on influencer marketing campaigns by companies has increased substantially from $500 million in 2015 to a projected figure of at least $5 billion by 2020. As large and small brands continue to allocate more and more money to their influencer marketing budgets, successful campaigns with influencers of all followings are becoming vital components in their marketing strategies.

Meanwhile, in the midst of this Holiday shopping season, influencers will once again be a hot commodity for brands. National Retail Federation data estimates a sales increase of 4-5% from last year for a total of $721 billion, in addition to an online sales surge of 15% to $97 billion spent this Christmas. With influencers finding greatest success marketing to the coveted Millennial and Gen Z markets, this festive season is just the icing on the cake for the flourishing influencer brand campaigns in 2018.

With the year drawing to a close, let’s take a look at some of the very best influencer marketing campaigns of 2018.

Related Post: 21 Best Influencer Marketing Case StudiesRead More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Influencers Choose Which Brands To Partner With: Exclusive Insights From 50+ Influencers

How Influencers Choose Which Brands To Partner With: Exclusive Insights From 50+ Influencers

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!

Influencer Brand Partnership: What Do Influencers Look For In A Brand Partnership?

Over the years, we at Mediakix have made an effort to connect with top social media influencers through exclusive interviews. Our goal has been to ask influencers for the information that both marketers and consumers yearn to know so that the influencer marketing industry can continue to mature. Through the strong relationships we build, we gain transparency and insights into the world of influencers, which helps us produce more impactful campaigns and influencer brand partnerships.

influencer brand partnerships

As many influencers try to understand what brands look for in influencer partnerships, it’s just as important for brands to understand what influencers look for in brand partnerships. We’ve compiled responses to some of the most investigative questions from our interview series—How do influencers decide which brands to partner with? And what advice would they give to brands looking to work with influencers?

Related Post: Pros & Cons Of Long-Term Vs. One-Off Influencer Partnerships
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Spotlight, Social Media Influencers, Sponsored Content With Influencers

What Is A Brand Influencer?

What Is A Brand Influencer?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Definition: What Is A Brand Influencer?

A brand influencer is an individual who leverages his/her social media prowess to authentically engage and connect audiences and brands—meaning a social media influencer partners with a brand to create sponsored content. In today’s consumer-driven landscape, it’s increasingly more common for advertisers to tap brand influencers in order to achieve marketing objectives.

In the age of social media, consumers are no longer solely at the mercy of blatant, unnatural, and suspicious advertising. Instead, consumers have taken to social media to build vast networks of peers whose opinions they trust, value, and share. Whereas brands used to dictate what they were in the eyes of consumers, consumers now define brands. As Adstream puts it, “consumers are the ones driving the advertising process.” This colossal shift in power from brands to consumers has led brands to adopt new strategies that harness this resounding word-of-mouth model—influencer marketing.

Influencer marketing roots advertising in the hands of credible, authentic, and relatable individuals with a powerful social media presence otherwise known as influencers. Since social media influencers succeed where traditional ads fail, brands derive measurable value from working with them. Brand influencers act as extensions of brands, lending their voices and opinions on products, services, or topics to the social sphere. More importantly, brand influencers have established trust with their organically grown social followings. That is to say, brand influencers haven’t bought fake followers or feigned influencer status.

Related Post: Are Fake Influencers Deceiving Brands?Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

What Are Nano-Influencers?

What Are Nano-Influencers?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

What Are Nano-Influencers?

anyway.tanya-instagram-nano-influencer

Nano-Influencer Definition

A nano-influencer is defined as an Instagram influencer with between 1,000 and 10,000 followers. Nano-influencers’ audiences are small, niche, and highly engaged— the smallest following of all tiers of influencers (with tiers defined based on the total number of Instagram followers).

Compared to everyday Instagram users, nano-influencers might not seem distinct. Nano-influencers are users who post sponsored Instagram posts by partnering with brands.

netalie-nano-profile-instagram

“Everyone who’s on Instagram has that friend who is just really popular and is racking up ‘likes’ and comments and has great content,” explained Obviously CEO Mae Karwowski in a recent New York Times story. These Instagram power users are prime candidates for becoming nano-influencers.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

10 Celebrities On The Quest For YouTube Stardom

10 Celebrities On The Quest For YouTube Stardom

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!

YouTube Celebrities: Top Celebs From The Mainstream Are Making YouTube Their Second Home

YouTube, the world’s largest video-sharing website with over a billion users, has upended the media landscape since it launched 13 years ago. A billion hours worth of content is consumed every day and its biggest influencers earn tens of millions of dollars every year from ad revenue and partnerships.

The platform has become a gold mine for influencers looking to build their brand and ingratiate themselves with a worldwide audience. Coupled with the growing reality that the lines between traditional media and YouTube are becoming increasingly blurred, it is natural that celebrities from the silver screen and beyond should look to YouTube as an increasingly viable outlet for their talents.

Provided they steer clear of controversy, YouTube can provide an existing star with the perfect forum to improve their brand, launch new brands, connect with fans, or exhibit their work to wider audiences. Just look at how Victoria Beckham and Rihanna—both famous music artists who have discovered new creative outlets—have recently transferred their fashion and beauty artistry to the creator’s video hub. This move represents an industry-wide trend—one worth keeping a watch on in the coming year.

While celebrities-turned-YouTubers run rampant, check out our pick of 10 celebrities with YouTube channels worth following in 2019.

Related Post: The Most Popular Types Of YouTube VideosRead More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

Facebook Rolls Out Subscription Feature To Support Creator Community & Facebook Users

Facebook Rolls Out Subscription Feature To Support Creator Community & Facebook Users

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

How Facebook For Creators Boosts Community Engagement & Influencer Support With Exclusive Perks & Badges

Facebook has long been the envy of big social media firms. Its advertising revenue is colossal and its market share is substantial, with nearly 80% of the world’s online population of 3.2 billion using the platform.

In recent years, however, it has become increasingly clear that digital video—the mainstay of social media rivals like YouTube and Twitch—is quickly becoming the most lucrative outlet for marketers. It is estimated that by 2019, the total spend of digital video advertising will exceed $14 billion, and with video constituting 82% of all consumer internet traffic by 2022 (a four-fold increase from 2017), it’s no wonder that Facebook is strategizing to compete in its own way.

Read More>>

in blog, Facebook, Influencer Marketing, Social Media Influencers

The Top 10 Breakout Influencers Of 2018

The Top 10 Breakout Influencers Of 2018

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Social Media Influencers Blazing Trails Across YouTube and Instagram

The social media influencer landscape is becoming increasingly competitive on Instagram and YouTube, where only a select amount of users rise as prominent and influential stars. Demonstrating authenticity and creative skill, these distinguished social media influencers share their stories with the masses across various platforms.

From comedic vlogs to makeup artistry, these top influencers of 2018 are innovative and changing the game across YouTube and Instagram. With astonishing growth year-over-year, they continually gain more fans each day. Brands on the quest to amp up their influencer marketing strategies with top social media stars should check out these top 10 breakout influencers:
Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, YouTube Influencers

2018’s Best Influencer Campaigns: 21 Case Studies On Top Brands, Influencers, & More

2018’s Best Influencer Campaigns: 21 Case Studies On Top Brands, Influencers, & More

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!

A Year In Review: 2018's Most Outstanding Influencer Marketing Brand Case Studies

Happy Holidays from Mediakix! As we look forward to 2019, we’ve gathered our most popular influencer marketing case studies of 2018 that have helped inform the industry, highlighting the most successful advertisers, brands, and social media influencers. Our studies pull from all different industries, showcasing a variety of influencer partnerships in beauty, gaming, travel, and more. Check out our list of the top 21 influencer marketing case studies for inspiration in the upcoming year:
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

7 Tips For Designing The Perfect Sponsored Instagram Story

7 Tips For Designing The Perfect Sponsored Instagram Story

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Businesses Should Craft A Sponsored Instagram Story Strategy

Instagram’s Rapid User Growth

Instagram has taken hold of society on a global scale, registering 1 billion total users in 2018, 500 million of which use the app daily. With its effort to cash in on the video market, the social media platform first debuted video capabilities in June 2013. Fast forward five years and it launched IGTV (Instagram TV). In between these two crucial timestamps, the photo- and video-sharing app launched Instagram Stories, a feature closely resembling rival Snapchat’s Stories.

sponsored instagram story

Instagram Stories Are An Instant Hit

A closer look at Instagram’s user numbers over the course of its existence shows impressive growth directly following the release of Instagram Stories—the full screen, vertical photo- and video-sharing feature that enables brands to immerse their audience in a unique business story.

Hovering at 500 million users when Stories launched in August 2016, the count shot up to 1 billion in just under two years. Another astonishing statistic points to Instagram Stories’ authority, as 40% of the platform’s billion users now post Stories daily.

As more brands pour dollars into non-traditional advertising options, many have begun to invest in a strong social media presence. Brands like Walmart, Wendy’s, Subaru, Starwood Hotels, and a host of consumer brands have turned to the all-powerful Instagram to elevate their social relevance.

Related Post: How Top Brands Use Instagram Stories For Marketing

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Top 10 Up-And-Coming Beauty Instagram Influencers To Follow in 2019

Top 10 Up-And-Coming Beauty Instagram Influencers To Follow in 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Fast-Rising Beauty Influencers On Instagram To Look Out For In 2019

There is no surprise that the beauty and cosmetic marketing industry is looking healthier than ever. At an anticipated growing rate of 6.4%, the global beauty market is projected to reach $675 billion by 2020, according to Business Wire. With continuously evolving strategies, marketers look to the words and selfies of beauty influencers to garner these large audiences. Through a seamless personal touch, the power of influencers is making a profound impact on consumers purchasing decisions.

Male beauty guru, James Charles, rapidly rose to fame over the past year. Prior to this monumental year in his career, Charles was a small town kid from Bethlehem, New York messing around with beauty products after school. By proving the industry wrong through his diversity and authenticity, Charles’ was able to make his name known quite quickly. After gaining 1.5 million subscribers and followers on both YouTube and Instagram in just this past month, it’s easy to say he’s “made it.”

As 2018 comes to a close, we get to start fresh; reinvent new practices and kick bad habits to the curb. It’s time to take a closer look at what influencer marketing strategies were successful this year and what influencers are worth keeping an eye on. Although the world of social media can feel like an overwhelming bubble at times, starting the new year with fresh inspiration can be just the trick. We’ve sourced and gathered 10 on-the-rise influencers that are making their presence known in the masses of the beauty industry.

Related Post: How Olay Drove 8% Engagement On Instagram With InfluencersRead More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

1 2 3 4 5 6 7 8 9 102