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Jet Setting With Instagrammer & Travel Photographer Jack Morris Of @doyoutravel
Jack Morris is the world traveler and professional photographer behind doyoutravel, his travel-focused Instagram account with over two million followers. He's known for his dreamy photographs of the most scenic places on Earth and is admired for his incredible lifestyle as a travel Instagrammer and a top Instagram influencer.
Using Bali as his home base, Morris and his girlfriend, Lauren Bullen, traverse the globe in search of one-of-a-kind experiences, adventures, and the perfect shot. Check out Jack Morris’s exclusive interview with Mediakix as he highlights the behind-the-scenes perspective on his journey, his photos, and how he keeps up the nomadic lifestyle.
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How YouTubers Capitalize On The Power Of Popular Memes, Tags, and Trends
Creating content that’s part of a larger cultural conversation is vital to growing audiences and keeping them engaged. Digital culture moves at light speed, but the most effective creators are those who stay on top of the latest trends and find a way to make themselves a part of developing conversations that reach wide swaths of the internet.
Memes and tags are some of the unifying forces on YouTube, which is home to hundreds of millions of creators. Driving conversations and making YouTube more of a community of creators and less of a collection of accounts on the world’s largest video platform, memes, tags, and trends are used by the savviest YouTubers to keep their content fresh, relevant, and entertaining.
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The 5 Must-Have Steps For Launching A Successful Social Media Giveaway With Influencers
Giveaways and contests are wildly popular on social media platforms like Instagram, Twitter, Facebook, Snapchat, and YouTube. Drawing interest from diverse groups of people and compelling audiences to interact with branded content and messaging in a unique way, giveaways are capable of providing a lot of value to brands, and involving influencers in giveaway efforts has the power to spread the message farther and wider with an impactful sense of authenticity.
There are a number of moving parts that make up giveaways and contests, though, and knowing how to manage them can help brands and marketers avoid headaches (and FTC ramifications) along the way. Here are the keys to doing successful social media giveaways with influencers:
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Case Study: How Walmart Uses Cause Marketing & Instagram Influencers
In April, Walmart kicked off its “Fight Hunger. Spark Change.” campaign, in partnership with Feeding America. Walmart has a longstanding history of being a highly charitable company, ranking 2nd on Fortune’s 20 Most Generous Companies of the Fortune 500 list and donating a total of $1.6 billion to charitable causes in 2016.
This year, the social media portion of Walmart’s annual campaign is playing a larger role than ever before. Walmart is not alone in combining cause marketing with social media, a technique we saw in Stella Artois’ social media campaign with water.org. Given that 87% of consumers say they would switch from one brand to another if the other brand supported a good cause, charitable campaigns can aid marketers on both the strategic and altruistic front.
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The Marketer's Guide To Making The Most Of The Digital Content NewFronts
With each passing year, digital content and original video become larger and more indispensable parts of our everyday lives. As publishers like The New York Times, Refinery29, and National Geographic endeavor to create new and compelling video content that drives digital media forward, platforms like YouTube, Hulu, and Twitter are finding new ways to bring that content to users. Brands and advertisers are paying close attention to both, finding opportunities to connect with audiences through the most successful digital media efforts.
The Digital Content NewFronts, an event held by the Interactive Advertising Bureau, exists to bring publishers, platforms, brands, and agencies together to discuss and shape the future of digital media.
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10 Facebook Advertising Statistics To Guide Every Online Marketer
Facebook advertising is one of the most popular forms of advertising today for many reasons, including the variety of ad format, large, diversified audience base, and potential engagement. Facebook reaches 1.23 billion people daily and 1.15 billion people daily through mobile. In a day, an average user will spend about 35 minutes on Facebook and 15 minutes on Instagram, Facebook’s trendy companion.
Facebook represents a huge opportunity for advertisers, we compiled the 10 biggest Facebook advertising statistics to guide brands through the array of options.
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Instagram's Top 20 Fitness Influencers Have Over 90+ Million Followers
Instagram is home to a number of Instagrammers who build and cater to niche communities. Makeup experts, travelers, models, photographers, bakers, bikers, and more find ways to tap into a shared passion through one of the world’s most popular photo sharing apps. Fitness Instagrammers are some of the most ardent users with the most engaged and active fan bases.
These fitness-focused influencers come from a variety of different backgrounds — some were bodybuilders, others were models; some are mothers, others are trainers; some have written books, others have expanded into clothing lines, apps, and training programs. Instagram’s fitness community is more than just gym rats and #fitspo, it’s a starting place for many looking to change their lives and a social media staple for those looking to stay committed to their fitness goals.
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Here's What You Need To Know About Marketing To Generation Z
The Post-Millennial Generation, Generation Z, is growing up. They’re moving past allowances, getting ready for first jobs and college applications. They’re not yet adults, but they’re becoming a bigger and bigger part of the world’s consumer base. They’re also the next big point of focus for many brands and marketers, who have long been focused on Millennials.
The first generation that’s enjoyed access to the internet and digital content for their entire lives, Generation Z has unparalleled abilities to research, multitask, communicate, and create with technology. They’re spending hours online each day, and the internet and social media are inextricable parts of their lives. Marketing to Generation Z means becoming a part of their online lives in a way that isn’t intrusive or artificial. Here are 5 things marketers should keep in mind as they try to reach and interact with Generation Z.
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Go Behind The Scenes With Murad Osmann, Top Instagrammer & Creator of The #FollowMeTo Series
Murad Osmann and his wife Nataly are responsible for originating one of the most iconic photo compositions on Instagram — one that would go on to inspire hundreds of photographers and travelers all over the world. Now familiar to anyone with a penchant for travel photography, Osmann’s #FollowMeTo series has drawn over 4.5 million fans to his account and given way to a book filled with the most popular photos from the series and the stories behind them.
Since the first #FollowMeTo photo in 2011, Murad and Nataly have been to dozens of countries, taken hundreds of photos, and shared their travels with millions. We caught up with Osmann to get the inside scoop on the beginnings of #FollowMeTo, his inspiration, and his advice for aspiring creators.
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What Does An Influencer Marketing Agency Do?
Influencer marketing is booming. Influencer marketing on Instagram alone is a $1 billion market. The global influencer market is poised to become a $5-10 billion market in the next few years. And now, more than ever before, brands are faced with a dizzying array of options for strategizing, planning and executing influencer marketing.
The world’s top brands, from Ray Ban and McDonald’s to American Express to Target, are using influencer marketing. The market is expanding in all directions, giving birth to new opportunities. Influencer marketing is quickly becoming a necessity for successful marketing plans, and effective campaigns are proving essential.
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