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The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

The Top 8 Reddit Statistics On Users, Demographics & More

The Top 8 Reddit Statistics On Users, Demographics & More

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The Top 8 Reddit Statistics Prove The Site’s Global Popularity And Influence

Since launching in 2005, Reddit has grown to 250 million users. The site is primarily a destination for users to create, share, and discuss online news and is organized using a voting system. Users submit content to the platform, whether direct links, text, photo, or video for viewing, which are organized into categories called “subreddits”. Submissions with the most upvotes are highest on the Reddit homepage and most visible to its millions of users.

Though uniquely different than social media sites like Instagram, Snapchat, Facebook, and YouTube due to its discussion-based nature, Reddit is undeniably an influential community.

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in blog, Influencer Marketing, Influencer Marketing Statistics

The Million Likes Club: The Most Popular Celebrities On Instagram

The Million Likes Club: The Most Popular Celebrities On Instagram

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

See The 25 Most Popular Celebrities & Influencers With Over 1M+ Likes Per Post

Once home to square photos and just a handful of filters, Instagram has seen incredible growth in the last year. Now with over 700 million users, it’s one of the top apps for sharing photos, videos, and Stories. By now, thousands of celebrities and notable personalities are using Instagram, and the most effective among them are seeing millions of likes on their posts.

The most popular celebrities and influencers reach hundreds of millions of people and represent the top tier of Instagrammers — at least where likes are concerned. Though many of them are among the most-followed Instagrammers, there’s more to passing the million likes mark than followers. Here are the most popular celebrities and influencers on Instagram who use consistent, engaging content to earn their way into the Million Likes Club.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Infographics, Instagram Influencers, Social Media Influencers

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview With Daddy Issues Instagrammer, Violet Benson

Violet Benson, content creator behind Instagram influencer account Daddy Issues, is best known for her hilarious posts exploring the modern female psyche. She has accumulated over 3.8 million followers who eagerly await her newest meme, ranging from television references of Keeping Up With The Kardashians and The Office, to viral online GIFs.

Daddy Issues is blatantly honest, calling out the worst and best universal moments people share. Violet shares her journey in becoming a social media influencer, where she draws her inspiration for her countless memes, and gives us insight into how she works with brands in our exclusive interview.

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in blog, Bloggers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

The Top 10 Family Vloggers Ruling Online Video

The Top 10 Family Vloggers Ruling Online Video

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top Family Vloggers Boast More Than 41 Million YouTube Subscribers Combined

As of 2017, YouTube has more than 1 billion users between the ages of 18 and 34. The platform is home to many niches, including beauty gurus, gamers, comedians, and in recent years, family vloggers. According to Time Magazine, time spent watching family vloggers has increased by 90% within the last year.  

Family vloggers capture daily life and thus offer versatility when it comes to influencer marketing. The top 10 family vloggers on YouTube carry considerable influence, with more than 41 million subscribers cumulatively. Here we’ve listed the top 10 family vloggers in descending order of subscribers.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

What Is A Brand Ambassador? Definition, Core Traits & Examples

What Is A Brand Ambassador? Definition, Core Traits & Examples

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What Are Brand Ambassadors And How To Best Leverage Them

Consumers are inundated with massive quantities of information and brands on a daily basis and businesses are now having a hard time learning how to stand out in all the noise. Consequently, brands have begun embracing a new trend: brand ambassadors. Fueled by the time people spend on social media, brand ambassadors are increasingly chosen based on their followers and engagement on YouTube, Instagram, Facebook, and/or other apps and platforms.  

In order to understand why brands are using brand ambassadors to reach consumers, it’s important to identify the characteristics of an ideal brand ambassador and break down what exactly they can do for brands.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Social Media Influencers, Sponsored Content With Influencers

The Instagram Influencer Statistics Shaping Both Social Media & Marketing

The Instagram Influencer Statistics Shaping Both Social Media & Marketing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 8 Instagram Influencer Statistics To Check Out

As of August 2017, Instagram has over 700 million monthly active users. The photo-sharing platform launched in 2010 and continues to be one of the Internet’s fastest growing social media sites, outpacing Facebook, Pinterest, and Twitter. 

Top social media influencers have taken note and show a preference for Instagram over other platforms. Here we’ve compiled the most important Instagram influencer statistics, demonstrating Instagram influencers' dominance in the marketing industry.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

CSGOLotto Scandal: What Marketers Need To Know

CSGOLotto Scandal: What Marketers Need To Know

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

What Marketers Must Know About CSGOLotto's Scandal & The FTC

As influencer marketing continues to grow across Instagram, YouTube, and emerging social media platforms, the FTC has become increasingly active with monitoring proper disclosure from both brands and influencers. Earlier this year, it was found that 93% of top celebrities on Instagram do not adhere to the FTC's guidelines for adequate disclosure.

While the CSGOLotto scandal is the latest instance of brands and influencers breaking FTC stipulations, it is the first case where the FTC has specifically charged individual social media influencers.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 4 Reasons Why Influencer Programs Fail

The Top 4 Reasons Why Influencer Programs Fail

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Why Influencer Programs Fail (And How Marketers Can Fix Them Before They Do)

In a digital landscape crowded with content and advertisements, influencer marketing has proven a powerful and effective method for rising above the noise to connect to consumers authentically through creators they trust. Nearly 85% of marketers are employing influencer marketing tactics to reach audiences, and more than 80% of marketers find influencer marketing effective.

Not every influencer program is set up for success, though. When influencer programs fail, it’s often because creators and managers failed in one or more key areas. To understand how and why influencer programs fail (and how to avoid these common pitfalls), see our list below.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 LinkedIn Statistics On User Growth, Demographics & More

10 LinkedIn Statistics On User Growth, Demographics & More

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

10 LinkedIn Statistics That Illustrate The Site’s Importance To Working Professionals And Businesses Around The World

The professional networking service LinkedIn launched in 2003 and has since become a popular resource used by companies and individuals alike. Bought by Microsoft for $26 billion in 2016, the business-focused social media platform continues to grow.

People use LinkedIn primarily to grow their professional relationships, search for jobs, and share their skills and experiences. The online service also helps companies find new employees, generate sales, and increase awareness around their business. Today, members around the world leverage the site to improve their careers.

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in blog, Influencer Marketing, Influencer Marketing Statistics

Case Study: How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017

Case Study: How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Case Study: L'Oreal, Revlon & Garnier's Beautycon LA Campaigns

Beautycon has become an iconic convention and event where the most daring and bold individuals, from traditional runway models to the newest YouTube beauty tutorial stars, get an opportunity to speak to their like-minded fans. Three times a year, leaders in the beauty industry come together at Beautycon to discuss the newest trends and fashions in beauty and makeup.

Beautycon also represents an immense opportunity for beauty brands and companies to demonstrate new products and concepts to consumers. Now in its fifth year, the convention has fully taken shape. In this case study, we examine the hype behind the most recent Beautycon in Los Angeles and how digital beauty influencers are helping to deliver messages for the beauty industry as a whole.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers

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