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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

8 Statistics Showing How Snap Is Struggling

8 Statistics Showing How Snap Is Struggling

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media, subscribe to our industry digest newsletter! 

The 8 Statistics Summarizing The Snapchat Train Wreck

It’s been 9 months since Snap’s IPO, and according to its most recent earnings reports, the company is facing some major growth challenges. In the face of poor revenue and declining growth, Snap seems to finally admit that it needs to overcome major experience hurdles and that better address the looming presence of Facebook.

Though Snap’s struggles aren’t new, its earnings report is certainly a clear warning for the platform to tighten up. To better understand Snap’s position in the industry, we’ve compiled the most relevant statistics from its Q3 earnings report and recent studies.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing, Snapchat Influencers

Exclusive Interview With Skyy John, The Cocktail Mastermind Behind Tipsy Bartender

Exclusive Interview With Skyy John, The Cocktail Mastermind Behind Tipsy Bartender

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Influencer Spotlight With Cocktail Expert & Facebook Star, Skyy John of Tipsy Bartender

If you’re a fan of cocktails you’ve probably heard of Tipsy Bartender. In seven short years Skyy John, the expert behind the online brand, has turned his love for drinks and entertainment into a full-blown digital media company. On Facebook alone, Tipsy Bartender maintains an astonishing 20.8 million page likes. His presence on YouTube and Instagram is similarly impressive, with 3.3 million subscribers and followers on each platform.

When Skyy isn’t brainstorming new cocktail ideas or collaborating with friends, he’s inspiring drink enthusiasts and beginners everywhere. Learn more about his journey as a social media influencer and what the future holds for Tipsy Bartender in our exclusive interview:

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in blog, Facebook, Influencer Marketing, Influencer Spotlight, Social Media Influencers, YouTube Influencers

When Will Instagram Reach 1 Billion Users?

When Will Instagram Reach 1 Billion Users?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Will Instagram Ring In 2018 With 1 Billion Monthly Active Users? At Its Current Pace, Yes.

Instagram announced 800 million monthly active users and 500 million daily active users on September 25, 2017. Instagram has come a long way since it launched in 2010. When it was acquired by Facebook in 2012 for $1B, it had 30 million users. With last year’s introduction of Stories and improved messaging functionality, Instagram not only stole Snapchat’s thunder, but seemed to accelerate its own user growth.

In the year following Instagram Stories’ introduction, Instagram grew by an additional 100 million users, and it continues to grow at an unprecedented rate. In the past 5 months, Instagram added an average of 653,595 users per day.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Social Media Influencers

The 13 Biggest Influencer Marketing Trends To Know For 2018

The 13 Biggest Influencer Marketing Trends To Know For 2018

For the latest influencer marketing trends, news, and insights, please subscribe to our industry digest newsletter!

The Influencer Marketing Trends For 2018 And What They Mean For Businesses

In just a few years, influencer marketing has gone from an ancillary expense in many brands’ online marketing budgets to its very own digital advertising category. As we look forward to 2018, the influencer marketing space is expected to broaden its scope, extend its reach, and strengthen its impact.

While the growing landscape brings with it many exciting opportunities, new challenges will also arise. From measuring ROI, to federal regulations, to fake influencers, to evolving technologies and platforms, the coming year looks to have big implications for both influencers and the brands that partner with them.

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in blog, Influencer Marketing, Influencer Marketing News

30+ Instagram Case Studies: Top Brands, Campaigns, & Examples

30+ Instagram Case Studies: Top Brands, Campaigns, & Examples

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The 33 Best Instagram Case Studies From The World's Best Brands

With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today's top Instagrammers.

To illustrate how today's biggest global brands are leveraging the reach and engagement of the Facebook-owned photo-sharing app, we've compiled a list of over 30 Instagram case studies, including each campaign's creative strategy, examples of how companies created their brand-sponsored content (with and without digital influencers), and the results for each marketing initiative.
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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers

YouTube Adjusts Monetization Policy In Response To Influencer Criticism

YouTube Adjusts Monetization Policy In Response To Influencer Criticism

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

YouTube’s Monetization Policy: History, Recent Developments & Influencer Marketing Implications

In the span of its 12-year history, YouTube has accumulated more than 1 billion users and has become a gathering place for influencers and fans. For some, it has become a place to make a living. The number of YouTube channels earning $100,000 is up 50% year over year, and 7 out of 10 YouTube subscribers report relating more to YouTube creators than traditional television/movie stars.

YouTube’s monetization policy has been a controversial issue within the influencer community for the past several months. In light of influencer complaints, YouTube just announced changes to its monetization algorithm that will, if successful, help creators generate greater ad revenue on videos. Here, we’ll break down the history of YouTube’s monetization algorithm, the steps YouTube is taking to improve it, and how it affects the influencer marketing industry.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Influencer Spotlight With YouTube Adventure Vlogger Sawyer Hartman

Sawyer Hartman is among the premiere social media influencers online. He commands approximately 1.8 million subscribers on his YouTube channel and over 727,000 followers on his Instagram account. Pictured in front of the camera and filming behind, Sawyer is known for his dramatic take on travel videos. Sawyer’s take on YouTube travel vlogging is one-of-a-kind, transforming everyday moments into high-quality short films.

We sat down with Sawyer in an exclusive interview to learn more about his style, the development of his career, and the way he works with brands.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 Famous Instagram Dogs To Follow Now

10 Famous Instagram Dogs To Follow Now

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The 10 Cutest Dogs Of Instagram Have Millions Of Loyal Fans

Just as social media influencers have found their niche in fashion, travel, and fitness, pets influencers have become a popular subgroup online. The top dogs of Instagram have more followers than many humans and demonstrate a unique ability to reach animal lovers of all ages. 

The most popular Instagram dogs are difficult not to love. They appear in calendars and are the stars of multiple New York Times' best-selling books. Whether promoting pet adoption or just looking cute, these 10 dogs melt the hearts of viewers one post at a time.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

10 Statistics That Show Virtual Reality Is The Future

10 Statistics That Show Virtual Reality Is The Future

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

10 Virtual Reality Statistics Demonstrating The Industry’s Growth

In 2016, $3.7 billion in global revenue was generated from selling virtual reality software and hardware. By 2020, the virtual reality industry is predicted to generate a total revenue of more than $20 billion. Currently, competition in the virtual reality space is stiff with top players like Google, Facebook, Samsung, and Sony racing to create a form of virtual reality gear that appeals to the masses.

As virtual reality technology has advanced, social media developers have taken to the technology as the next step in online interaction. Augmented reality, a form of virtual reality in which digital elements are superimposed over images of the real world, has become a mainstay of Snapchat and Instagram. Games like Pokemon Go have also surged in popularity, showing the general public’s receptiveness to virtual reality technology.

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in blog, Influencer Marketing, Influencer Marketing Statistics

The Past, Present & Future Of Snapchat Discover

The Past, Present & Future Of Snapchat Discover

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

What Is Snapchat Discover?

The image messaging mobile app, Snapchat launched in September 2011 and in six years has amassed 166 million DAUs. Originally, Snapchat connected individuals and peer groups. However, on January 27, 2015, Snap Inc. announced the launch of Snapchat Discover, a feature that repositioned the app as a distributor of news.

Snapchat Discover gives users the option to view Stories created by publishers and TV networks, among the likes of CNN and The New York Times, that create disappearing Stories comprised of text, image, and video.

As of late, Snap Inc. has taken pointed measures to transform Snapchat Discover. Perhaps in response to increasing competition and in search of profit, Snapchat is leaning into video and expanding what outlets can do on Discover. Here we’ll break down Discover’s history, explain how the feature works, outline its recent developments, and discuss its future.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing

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