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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

Subscribe to our industry digest for the latest news, statistics, and trends on influencer marketing!

How Big Is Instagram Influencer Marketing? [INFOGRAPHIC]

Since 2011, Instagram has been one of the fastest growing social media platforms. In the past six months alone, it’s added over 100 million users and growth shows no signs of slowing. With over 600 million global users (80% of whom come from outside of the U.S. and over 400 million of whom check Instagram every day), Instagram is one of the most far-reaching and highly engaged social media networks in existence today. It’s also become one of the largest pieces of the nascent influencer marketing industry.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

10 Things To Know About Facebook’s Demographics

10 Things To Know About Facebook’s Demographics

For the latest authoritative marketing news, trends, and stats on social media, influencers, and advertising, subscribe to our industry digest newsletter!

The Top 10 Facebook Demographics Marketers Should Know 

Facebook is the biggest social media platform in the world. And because Facebook’s user base is so massive, it's helpful for marketers to break it down by demographic. We’ve compiled the most comprehensive set of Facebook demographics to help advertisers get a better idea of who, exactly, is on Facebook, including analysis by age, gender, and location.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics

Spotlight Interview: Liane V, Top Instagrammer, Musician, Actress, and Model

Spotlight Interview: Liane V, Top Instagrammer, Musician, Actress, and Model

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Spotlight Interview With Top Instagrammer And Musician, Liane V

Liane Valenzuela (better known as Liane V) built her social media empire six seconds at a time. One of today's top social media influencers, Liane V got her start as she amassed a massive audience on Vine with short form comedic skits. Though Vine is no more, she had over 4.6 million followers on the platform.

Now posting to over 3.5 million followers on Instagram, Liane V keeps plenty busy outside of the confines of social media, too. A musician, actress, and model, she's taking the entertainment industry by storm.

Get an inside look at Liane V’s journey, process, and why she brought her parents along for the ride on social media.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Vine Influencers

9 Best YouTube User Statistics For Marketers

9 Best YouTube User Statistics For Marketers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Top YouTube User Statistics That Advertisers Should Know

YouTube is easily the most recognizable video distribution platform with the widest and diverse audience in the world. Unsurprisingly, it's also an advertising destination for brands looking to reach new viewers and target niche demographics. We’ve compiled the top YouTube user statistics to get a better understanding of the depth and diversity of YouTube’s platform.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Does An Influencer Marketing Network Work?

How Does An Influencer Marketing Network Work?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Here's What You Need To Know About An Influencer Marketing Network

Influencer marketing is booming. Poised to become a $5-10B industry in the next 5 years, influencer marketing is now a major consideration for the world’s biggest brands. With the rise of influencer marketing comes a rise in influencer marketing networks, aimed at amplifying influencer efforts and making influencer marketing campaigns more effective and easier to manage.

Rates, content creation, contracts, and promotional efforts change from campaign to campaign and influencer to influencer. No two campaigns are the same, and there’s no such thing as a one-size-fits-all approach for influencer marketing. That’s where influencer marketing networks come in. But what is an influencer marketing network and how does it affect various approaches to influencer marketing?

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in blog, Bloggers, Facebook, Fashion Bloggers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 10 Mainstream Celebrities On YouTube

The Top 10 Mainstream Celebrities On YouTube

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top Mainstream Celebrities On YouTube Creating The Best Content

When we think of YouTube stars, we often think of vloggers made famous by way of their content on YouTube. But there’s another type of YouTube star — celebrities who use YouTube as a platform to create and share the work that they do in conjunction with or outside of their everyday work as models, actors, professional chefs, and musicians.

YouTube isn’t just a platform for finding stardom, it’s an opportunity for the world’s biggest stars to connect with fans and audiences in a new way. The Rock, Karlie Kloss, and Wiz Khalifa all use YouTube to push their work into a new realm in the form of tutorials, interviews, commentary, and vlogs. They may not be YouTubers as we typically think of them, but they’re YouTubers all the same.

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in blog, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Many People Use Instagram?

How Many People Use Instagram?

For the latest news and trends on influencer markteing and social media influencers, subscribe to our industry digest newsletter!

Here's How Many People Use Instagram Every Day

Instagram’s enjoying a bonafide boom. After introducing a slew of new features in 2016 (Instagram Live, Instagram Stories, and an algorithm chief among them), Instagram saw impressive growth in its user base. Now threatening Snapchat with its competing feature set in Stories, Instagram shows no sign of slowing down.

Over a third of all social media users are on Instagram, and as Instagram’s feature set continues to expand (with the most recent addition being Instagram Galleries), Instagram’s user base will likely continue to grow, too.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers

Who’s Publishing On Snapchat’s Discover Channel?

Who’s Publishing On Snapchat’s Discover Channel?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Snapchat Discover Partners Are Key To Snapchat's Future

Snapchat Discover is just over two years old now and is undergoing a period of change. Featuring content from partnerships with over 40 publishers, Discover is Snapchat’s central hub of content and programming. As Snap continues to chase profitability, it’s building out its Discover offerings with original shows, licensed content, and more material from publishers.

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in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Snapchat Influencers

Spotlight Interview: Hayden Williams, Top Instagrammer & Illustrator

Spotlight Interview: Hayden Williams, Top Instagrammer & Illustrator

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Spotlight Interview With Top Instagrammer & Celebrity Artist, Hayden Williams

If you are on Instagram and have seen beautifully drawn pictures of women in perfect outfits, you’ve likely seen a Hayden Williams illustration. Instagrammer Hayden Williams is a phenomenon, with over 1.2 million followers on his Instagram channel, and is known for his sketches of celebrities, Disney princesses, and more. His channel has been lauded by musical and fashions icons such as Rihanna, Beyonce, and the Kardashians, and his work has been featured in design and fashion publications such as Vogue, Elle, Vanity Fair, and Harper’s Bazaar.

Check out our exclusive interview with Hayden as he tells us about his career, his perspectives on social media, and his creative process.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Brands Are Partnering With Influencers On Facebook Live

How Brands Are Partnering With Influencers On Facebook Live

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Facebook Live Case Study: Live Streaming Marketing Campaigns From JCPenny, Saks Fifth Avenue, & Best Fiends 

Facebook Live is transforming the Facebook marketing landscape. With a focus on what’s happening in the moment, it opens the door for a whole new style of video content. The live format has proven to have mass appeal amongst Facebook users—people spend 3x as long watching Facebook live videos as videos that aren’t live, and users comment on live videos at 10 times the rate of regular videos.

In the past few months, an increasing number of brands have turned to Facebook Live as a vehicle for their influencer marketing efforts. By using the Facebook Live format to work with influencers who have large and devoted audiences, brands are able to reach huge groups of consumers. In this case study, we’ve compiled a few of the best examples of Facebook Live influencer campaigns.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Sponsored Content With Influencers

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