X

The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

How 4 Top Brands Used Instagram Micro Influencer Campaigns

How 4 Top Brands Used Instagram Micro Influencer Campaigns

For the latest news and trends on influencer marketing and social media influencers, subscribe to our industry digest newsletter!

These Top Brands Used Instagram Micro Influencers To Reach Large And Diverse Audiences

As influencer marketing grows, brands are finding more ways to partner with influencers to produce the best results. An emerging trend in influencer marketing is partnering with micro influencers — influencers who have sizable followings but aren’t among the upper (and more expensive) echelons of social media fame.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 10 Patreon Statistics Marketers Need To Know

The Top 10 Patreon Statistics Marketers Need To Know

For the latest authoritative marketing news, trends, and stats on social media platforms and influencer marketing, subscribe to our industry digest newsletter!

The Top Patreon Statistics Prove That It's Changing Influencer And Creative Communities

Since launching in 2013, Patreon has undergone dramatic growth. There are more fans pledging more money to artists on the platform than ever, and it’s having a demonstrable impact on creative and influencer communities. As creators find more ways to monetize, their content and ability to connect with audiences grow stronger. Patreon is helping creators make a living while they create and, in doing so, is fundamentally altering the way creators work and interact with fans.

From Simone Giertz to Hank Green and host of creatives in between, Patreon creators are redefining what it means to make a living in art. Patreon’s success paints a picture of a robust network of fans who are active and engaged in communities surrounding creative work. These statistics prove that top influencers and creatives are drawing big crowds who are invested in their work and success.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Statistics, Monetization, Social Media Influencers, YouTube Influencers

What YouTube Live’s Rapid Growth Means For Live Streaming Video

What YouTube Live’s Rapid Growth Means For Live Streaming Video

Subscribe to our industry digest for the latest news and trends on top social media stars and platforms.

YouTube Live's Growth Spurt Shows Live Streaming Is Expanding

Live streaming is getting bigger (and better) all the time. The rise of Twitch and YouTube Live have ushered in an era of live streams on sophisticated platforms with a wealth of creator and audience tools. Twitch has long been the reigning champion of the live streaming space, but YouTube Live is showing robust growth that far outpaces the more mature Twitch.

Fresh off the announcement that all YouTubers with more than 1,000 subscribers will be able to live stream on mobile, the YouTube app skyrocketed to the top charts in the App Store for the first time in over a year. There’s excitement surrounding the platform and the live streaming toolset that's becoming more widely available to creators.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, YouTube Influencers

The Top 10 Instagram Micro Influencers That Have Yet To Be Discovered

The Top 10 Instagram Micro Influencers That Have Yet To Be Discovered

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, Facebook stars, & Musers!

The 10 Instagram Micro Influencers Marketers Should Follow Before They're Famous

As social media continues to grow, so too does its capacity to foster original content creators and influencers. Instagram, in particular, is a common starting point for content creators looking to build a following. As such, Instagram has become a hub for micro influencers —  content creators with less than 100,000 followers.

The growing popularity of the influencer marketing industry has prompted brands to partner with micro influencers, who are often viewed as a way to reach smaller and niche audiences. We’ve compiled a list of the top micro influencers on Instagram in 5 major categories: fashion, travel, food, fitness, and photography.

Read More>>

in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

93% of Top Celebrity Social Media Endorsements Violate FTC Guidelines

93% of Top Celebrity Social Media Endorsements Violate FTC Guidelines

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Over 90% Of Top Celebrity Social Media Endorsements Violate FTC Regulations [INFOGRAPHIC]

As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. 

In April 2017, the FTC sent notices to over 90 celebrities, brands, and influencers reminding them of the regulations. Celebrities and influencers on Instagram have been known to neglect proper disclosures on paid posts, and we wanted to know the extent of the problem. Over the course of one month, we assessed the top 50 celebrities on Instagram to find that just 7% may be in compliance with the FTC's guidelines and regulations.

Read More>>

Embed This Image On Your Site (copy code below):

in blog, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Exclusive Interview With Instagram Photographer Kyle Huber

Exclusive Interview With Instagram Photographer Kyle Huber

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Go Inside Kyle Huber's Unique Sense of Perspective In This Exclusive Interview

Using forced perspective, Instagram influencer and photographer Kyle Huber challenges our idea of what’s real and what’s possible. In the world of his photographs, cars, trees, people, and more shrink and expand, creating scenes that are surreal and full of wonder.

Trained as a graphic designer, Huber didn’t start taking photographs with the intention of becoming one of the most prominent influencers on Instagram. But after five years (and a lot of hard work) on the platform, he’s amassed a following of over 225,000 on his account, asenseofhuber, and has worked with dozens of brands like Fossil, Google Maps, Chevrolet, Budweiser, Esquire, and more.

We went behind-the-scenes with Huber to learn more about his path to becoming a photographer on Instagram, his career, and how he captures a sense of magic in his photographs.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Sponsored Influencer Content: What You Need To Know

Sponsored Influencer Content: What You Need To Know

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

What Every Marketer Should Know About Sponsored Influencer Content

As the landscape of online advertising becomes more crowded and internet users rely on ad blockers with increasing frequency, it’s never been more important for brands to set themselves apart. Influencer marketing is becoming a more central part of many major companies’ marketing plans because it provides a unique opportunity for brands to connect with consumers directly.

Sponsored influencer content is a key part of influencer marketing and it’s growing all the time. Influencer marketing on Instagram alone is a $1 billion industry, and with 84% of marketers using influencer marketing tactics, it’s clear that it isn’t going anywhere anytime soon. In order to get the most out of influencer marketing and sponsored influencer content, here’s what you need to know.

Read More>>

in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The 9 Mobile Gaming Statistics That Show The Dominance Of Gaming Apps

The 9 Mobile Gaming Statistics That Show The Dominance Of Gaming Apps

For the latest stats, trends, and authoritative marketing news on top YouTubers, Instagrammers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

The 9 Astounding Mobile Gaming Statistics That Prove That Mobile Is Taking Over

While the novelty of mobile gaming may be a thing of the past, mobile games have never been more sophisticated and complex. The billion-dollar industry has attracted entrepreneurs, investors, advertisers, content creators, and of course, gamers, and it's still growing rapidly. Revenue and user bases grow each year and will continue to grow with new developments like synchronous multi-player formats and live streaming opportunities.

We’ve found the top 9 mobile gaming statistics that demonstrate how mobile games have grown in the last few years and how the industry will only get bigger.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, YouTube Influencers

Exclusive: The Company Behind ‘Best Fiends’ Talks Influencer Marketing, New Animated Short

Exclusive: The Company Behind ‘Best Fiends’ Talks Influencer Marketing, New Animated Short

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Company Behind 'Best Fiends' Bets On Influencer Marketing And Original Content

Since launching their hit mobile game Best Fiends in 2014, gaming company Seriously has been at the leading edge of marketing and social media trends. Working with influencers on YouTube before most of its competitors, Seriously found a way to connect with audiences and attract new users and fans.

This week, Seriously released “Best Fiends Boot Camp,” an animated short created with some familiar characters from the Best Fiends world and voiced by Mark Hamill, Kate Walsh, and Pamela Adlon, among others. It’s the first of four animated shorts that will be based on the Best Fiends games. Seriously is making its way into more original content, but a focus on influencer marketing remains central to the company’s plans to build the Best Fiends brand and shape the future of the entertainment industry.

We spoke with Philip Hickey, Senior Vice President of Brand & Marketing at Seriously, about the new animated short, the company’s influencer marketing efforts, and what’s coming next in the world of Best Fiends. Read the interview below:

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Is Patreon And How Does It Work?

What Is Patreon And How Does It Work?

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Patreon Gives Creators Flexibility And Marketers Unparalleled Insight

As influencer marketing becomes more vital to capturing interest in a crowded online marketplace, influencers are finding new ways to capture audience interest and generate revenue. While brand partnerships remain a primary source of revenue for most influencers, some influencers and creators use Patreon to generate some or all of their income.

Patreon is vital for many creators because it allows them to engage directly and personally with fans and to support themselves and their work through fan payment. It’s easier than ever before for fans to find and support creators that speak to them, and Patreon is proof that the relationship between creators and fans is constantly evolving.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

1 2 3 4 5 6 7 8 66

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405