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The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Influencer Spotlight: Interview With My Nguyen Of My Health Dish

Influencer Spotlight: Interview With My Nguyen Of My Health Dish

For the latest news on top influencers, social media trends, and influencer marketing resources, subscribe to our industry digest newsletter!

Go Behind The Recipes & Photos In Our Interview With My Nguyen, Creator of My Healthy Dish

From casually sharing recipes with her family and friends to building an audience of nearly a million followers on Instagram, writing a cookbook, and traveling the world to cook and share her experiences all over the globe, My Nguyen's journey to becoming an influencer has encompassed five years of excitement, evolution, and plenty of learning opportunities. My Healthy Dish now sees hundreds of thousands of viewers, fans, and followers every day and is home to healthy recipes, beautiful photos, health tips, and My's travel log.

Though her personal definition of "healthy" has evolved over the last five years, My Healthy Dish's mission hasn't changed. My makes healthy cooking and eating easy, accessible, and fun for her fans and followers and has inspired thousands to change and develop their relationship with food through her blog, Instagram, YouTube, Facebook, and more.

Learn more about My's process, her favorite guilty pleasure food, and what's next for My Healthy Dish in our exclusive interview.

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in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers

The Facebook Earnings Guide: From IPO to 2017’s Q1 Earnings Report

The Facebook Earnings Guide: From IPO to 2017’s Q1 Earnings Report

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries! 

See Facebook, Inc. (FB) Q1 2017 Earnings, Stock Price Change, User Growth, & More  [Infographic]

With over 1.28 billion daily active users and 1.94 billion monthly active users, Facebook is the most widely used social media platform in the world. As such, Facebook is also the most popular platform among marketers and advertisers and hosts at least 5 million advertisers on Facebook and 1 million more on Instagram. This popularity with advertisers is bolstering Facebook’s financial growth.

Facebook’s 2017 Q1 earnings report reveals that nearly 98% of its $8.032 billion Q1 revenue came from advertising options. Despite reported dips in Q1 revenue, Facebook’s common stock is still standing strong at all-time highs.

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in blog, Facebook, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers

Instagram Bots Are Huge On Instagram — But Advertisers Beware

Instagram Bots Are Huge On Instagram — But Advertisers Beware

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Bots: What Marketers Need To Know—A Quick Guide

Instagram is huge. With over 700 million users (200 million of which are using Instagram Stories every day, just 10 months after release), Instagram is home to some of the most engaged fans and influential creators on social media. Instagram presents a massive opportunity for marketers to reach and interact with key audiences. Influencer marketing is a $1 billion industry on Instagram, and as Instagram’s user base grows, so, too, does the size and efficacy of the influencer marketing industry on the platform.

Instagram (and marketing on its platform) isn’t entirely without problems, though. Fake followers and bots are not only present on the platform, but common. Used by Instagrammers (and, in some cases, even brands and marketers) to boost follower counts and engagement on Instagram accounts, these bots are a deceptive and questionable presence on Instagram.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers

The Top 4 Influencer Marketing Campaign Mistakes To Avoid

The Top 4 Influencer Marketing Campaign Mistakes To Avoid

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Avoiding These 4 Influencer Marketing Campaign Mistakes Will Set Brands Up For Success

Influencer marketing efforts are getting bigger, more effective, and more sophisticated all the time. Influencer marketing is a $1 billion industry on Instagram alone. From Coachella to Walmart's social good campaign to brands partnering with influencers on Facebook Live, advertisers of all types are using influencer marketing to spread the word about products, brand values, events, promotions, and more.

By partnering with influencers for product placements, endorsements, sponsorships, giveaways, collaborations, or other types of influencer marketing campaigns, brands can reach audiences with authentic and trusted voices. Influencer marketing campaigns take a variety of shapes, but involve marketers setting goals, aligning messaging, selecting influencers, creating timelines, outlining deliverables, and structuring influencer agreements and contracts among many other steps and processes.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Video Game Statistics Speak To An Enormous & Evolving Industry

The Top 10 Video Game Statistics Speak To An Enormous & Evolving Industry

Subscribe to our industry digest newsletter for the latest news, trends, and resources on influencer marketing and related industries!

Top Video Game Statistics To Help Marketers Take Advantage Of Growing Opportunities In A Massive Industry

The video game landscape is changing. With virtual reality (VR) on the horizon and a growing number of mobile gamers and ways to game on mobile, we’re witnessing a time of incredible growth in the gaming industry. There are billions of people playing games on consoles, computers, tablets, and phones, and they’re dedicating billions of dollars to gaming pursuits every year.

From sponsorships to placed ads to influencer marketing with popular gamers to brand activations at events, there are a wealth of advertising opportunities in gaming right now. Here are the top ten video game stats you should know about the evolving industry.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

For the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

See How Snapchat's Q1 Earnings Compare To Facebook's & Twitter's Here [Infographic] 

Snap Inc.’s highly anticipated first earnings release date is coming up on May 10th, and will provide key information to concerned investors, the first since Snap’s IPO on March 2.

In order to help investors analyze what Snap’s impending first earnings report says about its financial future, we compiled the data from Facebook and Twitter’s earning releases in the years following their IPO’s for comparison and to give relevant context to the numbers that could shed light on Snap’s financial future.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing News, Monetization, Online Video Marketing

Influencer Spotlight: Interview With Snapchat Star CyreneQ

Influencer Spotlight: Interview With Snapchat Star CyreneQ

Subscribe to our industry digest for the latest news, trends, and exclusive interviews with top Instagrammers, YouTubers, bloggers, & Snapchatters!

Dive Into The Story Behind CyreneQ's Snapchat Masterpieces And What Led Her To 10-Second Stardom

Cyrene Quiamco didn’t set out to become a Snapchat star. That’s the way it so often goes for today’s top influencers and creators. Through hard work, a passion for art in digital mediums, and with the help of a sidekick named Ele, CyreneQ went from Snapchat archivist to one of the platform’s most popular artists and personalities.

After admiring work from the growing artist community on Snapchat, Cyrene found herself wanting to preserve the disappearing works, so she started the11thsecond.com. It wasn’t long after she embarked upon a mission to preserve works that she began creating and sharing her own work on Snapchat. From celebrity selfies to the World’s Smallest Mona Lisa, Cyrene is a key part of the art community on Snapchat.

We spoke with Cyrene to get the behind-the-scenes look at her rise to Snapchat stardom, the story behind her work, and the process that leads to some of her best works.

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in blog, Influencer Marketing, Influencer Spotlight, Snapchat Influencers, Social Media Influencers

Lessons Learned From Fyre Festival’s Fantastic Flop

Lessons Learned From Fyre Festival’s Fantastic Flop

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Fyre Festival Failed Spectacularly — Here's What It Can Teach Us About Influencer Marketing

Denizens of the internet will no doubt by now be well-acquainted with Fyre Festival, the festival tailored to elites that fell apart last week while the internet watched, rapt. Fyre Festival was promoted by models, celebrities, and influencers and drew attendees who were willing to shell out thousands of dollars for a ticket.

Promised exclusive access, luxury accommodations, top-notch catering, and VIP treatment, festival guests soon found themselves without food, shelter, or an expedient way off of the Bahamian island that was supposed to be the site of 2017’s most legendary music festival. Given how the events of Fyre Festival unfolded, that might have been the singular promise that co-founders Billy McFarland and Ja Rule managed to keep.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 10 Musers Dominating Social Media

The Top 10 Musers Dominating Social Media

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, Facebook stars, & Snapchatters!

These Top 10 Musers Have Over 43+ Million Followers Combined On Instagram

Musical.ly is one of the most popular new video creation apps, particularly among young Millennial and Generation Z users. The app allows users to create and share short-form performance videos, the most popular of which are lip-syncing videos reminiscent of 2014’s breakout app Dubsmash. As a 3-year-old company, Musical.ly is now a partner with Apple Music and has raised $100M adding 100M users in 2016

Called Musers, creators on Musical.ly are typically very young and are experts at leveraging their popularity on one platform to build large followings on others like TwitterFacebookSnapchat, and Instagram.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers

Instagram Stories vs Snapchat Stories: Where Do Top Influencers Post More?

Instagram Stories vs Snapchat Stories: Where Do Top Influencers Post More?

For the latest news and trends on top Instagrammers, Snapchatters, YouTubers, & bloggers, subscribe to our industry digest newsletter!

Top Snapchat Influencers Posted 25% More On Instagram Stories Across 30 Days [INFOGRAPHIC]

The introduction of Instagram Stories in August 2016 presented a major threat to Snapchat, crippling its user growth by 82% almost immediately. This month, Instagram stories reached 200 million daily active users, officially surpassing Snapchat in popularity just 8 months after its launch.

Users are shifting their attention to Instagram Stories en masse, which raises the question: have top Snapchat influencers shifted their attention, too?  

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