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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

The Top 5 Differences Between Marketing To Millennials Vs. Gen Z

The Top 5 Differences Between Marketing To Millennials Vs. Gen Z

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

The 5 Biggest Ways That Marketing To Millennials Is Different From Marketing To Generation Z

For marketers, young people are a coveted demographic. Millennials and Gen Z represent an enormous (and growing) amount of purchasing power and, thanks to the internet and social media, they’re accessible in more places and more ways than ever before.

Marketing to millennials isn’t the same as marketing to Gen Z, though. Beyond their different needs and tastes, these generational groups approach online advertising and purchasing differently, and brands and marketers will have to adjust if they want to reach them effectively.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

Influencer Spotlight: Exclusive Interview With YouTuber Behind Cooking Channel SORTEDfood

Influencer Spotlight: Exclusive Interview With YouTuber Behind Cooking Channel SORTEDfood

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How SORTEDfood Went From A Group of Friends In A Pub To One Of The Most Popular Cooking Channels On YouTube

SORTEDfood started with scribbled recipes in pubs. Now, eight years and over 1.7 million YouTube subscribers later, friends Ben, Barry, Mike, and Jamie are helping anyone who lacks the knowledge or confidence in the kitchen to become a stellar home chef. They’ve partnered with brands like Co-op, Ford, Android Pay and more to bring fresh content to an audience on YouTube that’s full of food enthusiasts, first-time chefs, and pros looking for new challenges.

Through recipes, challenges, cooking lessons and more, the SORTEDfood team is changing how millions approach food. We caught up with Jamie Spafford — one of the founding members of SORTEDfood — to get the inside scoop on the journey behind one of the largest online cooking shows and to find out what’s coming next from the SORTEDfood team in an exclusive interview.

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in blog, Influencer Marketing, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

Advertising On Dating Apps Broken Down In 7 Statistics

Advertising On Dating Apps Broken Down In 7 Statistics

For the latest stats, trends, and authoritative marketing news on top YouTubers, Instagrammers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

7 Top Dating App Advertising Statistics That Will Guarantee A Swipe-Right On Your Next Campaign

Dating apps are the definition of modern love. Where people once cast their nets far and wide looking for romance, dating apps have scooped up and hand-delivered romantic connections for everyone’s convenience. The convenience of online dating paired with the universal pursuit of love has made dating websites and apps extremely popular platforms with large user bases and plenty of marketing opportunities.

We’ve compiled the most important statistics on dating apps and online dating, including online dating demographics, attitudes, and advertising opportunities.

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in blog, Influencer Marketing, Influencer Marketing Statistics

What Marketers Should Be Aware Of When Marketing With Micro Influencers

What Marketers Should Be Aware Of When Marketing With Micro Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Beware Of These Key Aspects When Marketing With Micro Influencers

The influencer marketing landscape has undergone dramatic changes in the last few years. Most of the world’s top brands use some form of influencer marketing, and their influencer marketing tactics have permanently changed the industry. Some brands are now working with micro influencers instead of or in addition to the biggest influencers on social media.

Micro influencers are known for being less expensive and having higher engagement on their social media channels, but marketers aren’t always seeing the returns they expect from their micro influencer efforts. It’s left many skeptical about the efficacy of micro influencers, even as the industry continues to grow. This is what marketers need to know about micro influencers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Marketers Need To Know About Influencer Marketing Whitelists

What Marketers Need To Know About Influencer Marketing Whitelists

Subscribe to our industry digest for the latest news and trends on top social media influencers!

What Marketers Need To Know About Influencer Marketing Whitelists

Vetting has always been a crucial part of influencer marketing, and brands are catching on to its importance. Influencer whitelists are becoming increasingly common as advertisers prioritize brand safety in the wake of controversies like PewDiePie’s anti-semitic remarks and the ill-fated Fyre Festival.

Trusting the wrong influencers can put brands at risk if an influencer says or does something controversial. Whitelists mitigate some of that risk by highlighting influencers who don’t post controversial content or have never worked with competing brands, allowing brands to partner with brand-safe creators.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 LGBTQ YouTubers & Social Media Influencers To Follow Right Now

The Top 10 LGBTQ YouTubers & Social Media Influencers To Follow Right Now

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

The Top 10 LGBTQ YouTubers & Social Media Influencers Have An Impact On The World By Being True To Themselves

June is Pride Month, which means that social media is full of rainbow flags, pictures from Pride celebrations, and messages of acceptance and equality. Some of the biggest creators and influencers are prominent members of the LGBTQ community, and their visibility in online communities has helped countless fans come to love and accept themselves.

These influencers have created moving coming out videos, lent their talents to charitable causes, and made themselves a beacon for anyone in the LGBTQ community that felt unseen or unconsidered. Influencers have the power to make a real difference, and these top 10 LGBTQ social media influencers are proof that being true to yourself can have a real impact.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, YouTube Influencers

Advertising Lawyer Weighs In On Fyre Festival’s Legal & FTC Woes

Advertising Lawyer Weighs In On Fyre Festival’s Legal & FTC Woes

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Media And Advertising Lawyer Weighs In On Fyre Festival Controversy, Legal Trouble, And FTC Concerns

Lawsuits, possible FTC scrutiny, and ire from festival-goers and onlookers have Fyre Festival and its organizers struggling to stay on top of a tidal wave of legal trouble and bad PR. In the weeks since Fyre Festival fell apart before it began, eight lawsuits have been filed against the festival and its organizers, Billy McFarland and Ja Rule. To make matters worse, the FBI’s involved now, too.

Lack of adequate infrastructure, poor planning, inexperience, and misplaced priorities combined to turn Fyre Festival into a disaster. Now some ticket buyers are filing lawsuits claiming millions in damages. We spoke with a top media and advertising lawyer who weighed in on the potential legal troubles and FTC consequences facing Fyre Festival organizers and the influencers who partnered with them.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Will Facebook’s Long-Form Original Content Rival Netflix & YouTube Red?

Will Facebook’s Long-Form Original Content Rival Netflix & YouTube Red?

For the latest news and trends on Facebook, Instagram, Snapchat, and more, subscribe to our industry digest newsletter!

What Facebook’s Long-Form Original Content Means For Facebook & Advertising

It wasn’t long ago that Facebook forever altered the face of online video with Facebook Live. Now, less than two years after it launched Live, Facebook is looking to change online video on Facebook again, this time with long-form original content.

Much like it did when it launched Live, Facebook is partnering with some well-known publishers and media companies like BuzzFeed, Vox, and Group Nine Media to create what Facebook CEO Mark Zuckerberg referred to as “anchor content” in its May 2017 earnings call. Reuters reports that the original content will come in two forms: Series of 20-30 minute episodes that Facebook will own and shorter series of 5-10 minute episodes that will be owned by publishers. Both content types will feature advertisements.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers

Pride Month On Social: Top Brands & Social Media Support The LGBTQ Community

Pride Month On Social: Top Brands & Social Media Support The LGBTQ Community

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

How Brands & Social Media Platforms Are Getting Involved In Pride Month And Supporting The LGBTQ Community

June is Pride Month — a brief period of time during which rainbow flags, hats, shoes, and more come out in full force worldwide. Cities host Pride parades, brands launch Pride collections, and social media platforms release special spirited features that get users and influencers creating and sharing.

Pride isn't just a chance for brands to join the conversation, it's a chance for them to market for good. As hashtags, contests, Instagram posts, Stories, videos, live streams, and more surround the events and festivities, Pride is a big moment for brands to show their support for the LGBTQ community and to use their promotional powers for good causes.

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in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

Exclusive: Interview With Gaby Dalkin of What’s Gaby Cooking

Exclusive: Interview With Gaby Dalkin of What’s Gaby Cooking

For the latest news and trends on top bloggers, Instagrammers, and more, subscribe to our industry digest newsletter!

How Gaby Dalkin Went From Grilled Cheese Enthusiast To Top Food Blogger and Cookbook Author

Gaby Dalkin didn't always have the sophisticated palette we associate with talented chefs of her caliber. In fact, her culinary adventure started with grilled cheese and pasta. With the help of culinary school, a lot of hard work, and one particularly straightforward teacher, Dalkin became a wildly popular food blogger and cookbook author.

Dalkin learned early on that in order to succeed in creating content online, one has to fully commit. Years later, she's preparing for the release of her second cookbook, creating her own product lines for Williams-Sonoma, and inspiring hundreds of thousands of followers on her blog and Instagram account with her recipes.

We caught up with her to find out more about her journey to success in food blogging, her favorite way to use avocados, and what's next for What's Gaby Cooking. Read our exclusive interview below.

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in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

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