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The 5 Biggest Ways That Marketing To Millennials Is Different From Marketing To Generation Z
For marketers, young people are a coveted demographic. Millennials and Gen Z represent an enormous (and growing) amount of purchasing power and, thanks to the internet and social media, they’re accessible in more places and more ways than ever before.
Marketing to millennials isn’t the same as marketing to Gen Z, though. Beyond their different needs and tastes, these generational groups approach online advertising and purchasing differently, and brands and marketers will have to adjust if they want to reach them effectively.