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Instagram Bots Are A Major Problem — Is Instagram Gearing Up To Purge Them Again?
In 2014, Instagram embarked on a major effort to rid its platform of fake accounts or “bots.” Though the existence of bots on Instagram was a widely-known fact, it was difficult to know just how many there were and how pervasive the problem had become — at least until millions of accounts disappeared.
These accounts seemed to vanish, slashing follower counts and exposing the practices of buying fake followers by some celebrities and influencers. Instagram’s own account lost nearly 30% of its followers — a staggering 18.9 million. Justin Bieber lost 3.5 million followers and Kim Kardashian lost 1.3 million.