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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

Top 5 Influencer Marketing Fails: When Influencer Marketing Goes Wrong

Top 5 Influencer Marketing Fails: When Influencer Marketing Goes Wrong

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Influencer Fails: Learning From Influencer Marketing Gone Wrong

Despite flourishing as one of the hottest industries in the digital marketing space, Influencer marketing is still a relative newcomer in terms of practices and strategy. As platforms, brands, creators, and even governing bodies attempt to define this new landscape, mistakes are bound to occur.

After apparent teething issues which have yet to be fully solved, the FTC has been spending its efforts revising and evolving its guidelines to accommodate modern advertising on digital platforms. This is primarily in response to campaigns deemed to be sailing close to the wind with regard to ethical advertising standards.

Unfortunately for brands and influencers, this won’t always save them from committing poor decisions and influencer marketing fails in this as-yet unrealized world. Lack of judgment has been prevalent with influencers, some seemingly doing their best to torpedo their online careers, but brands must be careful too in order to avoid common pitfalls and legal issues.

Whether it’s a brand lawsuit or an influencer scandal, it seems like one controversy or another is right around the corner in this industry. Knowing the do’s and don’ts of an influencer marketing campaign; using a robust strategy for your brand; understanding a rapidly evolving environment—these are vital to keeping your campaign from derailing.

We’re going to examine some of the biggest influencer marketing fails the industry has had the misfortune of witnessing, as well as how they could have been avoided. These instances will likely serve as reminders that influencer marketing can be a volatile field.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Social Media Influencers, Sponsored Content With Influencers

30 Top Gaming Influencers To Follow In 2019

30 Top Gaming Influencers To Follow In 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

30 Top Gamers Have More Than 340M Subscribers Across Major Gaming Platforms

By 2021, the global gaming market is expected to exceed $180 billion in revenue—a 30.6% increase from $137.9 billion in 2018. In the last few years, gaming has grown more significant on existing platforms like YouTube and Facebook, but it has also spurred the creation of dedicated livestream gaming platforms, like Twitch and Caffeine.tv.

Even staying up-to-date on gaming terms has proven crucial to understanding the industry’s growing value. As a result, the gaming community has evolved to include a wide variety of gaming influencers in different gaming niches.

From the top female YouTube gamers and the overall top gaming YouTubers, to the top female Twitch streamers and most followed Twitch influencers, online gamers have established an impressive cross-platform presence. As these gaming platforms duke it out, most gamers are maximizing their presence across multiple gaming platforms.

As the gaming industry landscape diversifies more, brands interested in partnering with the leading gaming influencers need to keep up with the changing tides. To help, we’ve collected a list of the 30 top gaming influencers in 2019 (nine of which are females) who reach more than 340 million subscribers on their top gaming channels:

  1. PewDiePie
  2. VanossGaming
  3. Markiplier
  4. Ninja
  5. Jacksepticeye
  6. DanTDM
  7. KSI
  8. SSSniperWolf
  9. W2S
  10. Syndicate
  11. TFue
  12. IHasCupquake
  13. Shroud
  14. tsm_myth
  15. Gaming With Jen
  16. LDShadowLady
  17. Aphmau
  18. Summit1g
  19. Tim The Tat Man
  20. Dakotaz
  21. Riot Games
  22. Pokimane
  23. DrDisrespect
  24. DrLupo
  25. Little Kelly Minecraft
  26. Nightblue3
  27. ImaQTpie
  28. LIRIK
  29. StacyPlays
  30. KittyPlays

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: Hilton Marketing Strategy Globe-Trots To 7 Urban Wonders With 7 Travel Influencers

Case Study: Hilton Marketing Strategy Globe-Trots To 7 Urban Wonders With 7 Travel Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: Hilton Journeys With Travel Influencers On Wondrous, Wanderlust Campaign

In today’s strategically curated social media landscape, hotels and resorts have become popular settings for users to showcase their outings and adventures. Creating increased awareness around destinations and amenities alike, hospitality brands have also been investing in influencer marketing as a means to woo more followers and customers.

While hotel brands have reaped many likes and comments from travel influencers bringing the world to their followers, fake and disingenuous influencers have also begun to take advantage of hotels and restaurants looking for exposure. In this way, today’s brands are learning that influencer marketing isn’t a plug-and-play practice but, rather, requires research, planning, and thorough implementation.

hilton marketing strategy

Recognized for its social media and influencer campaigns, Hilton’s marketing strategy has enabled its family of brands to succeed within a competitive space. With 267,000 followers, the company’s flagship brand, Hilton Hotels & Resorts has one of the most popular Instagram accounts within the hospitality industry.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means

Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Instagram Is Promoting IGTV Videos In Its Main Feed To Boost Popularity Among Advertisers & Influencers—What It Means For IGTV Ads

What Is IGTV?

IGTV is Instagram’s foray into long-form, vertical video content on mobile.

Launching last summer, it is the first major update to the platform since Instagram Stories came about in 2016 and looks to move Instagram into a space long dominated by YouTube.

In the seemingly everlasting rivalry between Facebook and Google, IGTV represents a new attempt from the former to compete with YouTube and set up shop as an alternative destination for both businesses and creators in the $1.7B Instagram influencer marketing industry.

igtv ads

IGTV is, of course, closely tied to the main Instagram platform—the same accounts are used across both formats and it can be accessed either through Instagram or via the standalone app. Instagram has also sought to assuage fears about IGTV’s struggles to attract eyes by featuring aspects of IGTV with the main app; primarily by having previews of IGTV videos appear in the main Instagram feed, causing views to subsequently skyrocket.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers

A Marketer’s Complete Guide To Top Instagram Hashtags: 11 Best Practices

A Marketer’s Complete Guide To Top Instagram Hashtags: 11 Best Practices

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

How To Leverage Top Instagram Hashtags As Part Of Your Instagram Influencer Marketing Strategy

What Is An Instagram Hashtag?

Comprised of letters, numbers, or emojis and preceded with a pound sign (#), Instagram hashtags enable Instagram to sort and organize the platform’s content, making it easier for users to filter topics.

top instagram hashtags

Instagram hashtags are a crucial tool for the blossoming Instagram influencer marketing industry. While they certainly aren’t the be-all and end-all, they are significant drivers for finding an engaged audience for your brand’s content, as well as raising brand awareness.

Similar to search terms, the more generic the Instagram hashtag, the broader your reach. The more specific and niche Instagram hashtags are, the more targeted your audience will be.

If you’re not using Instagram hashtags, then you should jot down notes from our guide to bring your hashtag game up to scratch.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers

Case Study: Starbucks Marketing Handcrafts Success With NYC Influencers For Its New Upscale Roastery

Case Study: Starbucks Marketing Handcrafts Success With NYC Influencers For Its New Upscale Roastery

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: Starbucks Reserve Brings A Premium Coffee Experience To The Big Apple With Help From NYC Lifestyle Bloggers

Having helped turn specialty coffee into a tempting and permissible daily indulge, Starbucks has become a ubiquitous part of today’s on-the-go, cosmopolitan culture. In 2018, the Seattle-based drink giant generated $24.7 billion dollars in revenue, helping to make it the second most valuable worldwide fast-food brand—exceeded only by McDonald’s.

As the coffee chain market leader, Starbucks not only understands the food and drink industry, it’s also an expert at reaching and communicating with its customers as well. Using influencer marketing as one of its advertising methods, Starbucks has repeatedly created successful marketing campaigns across top social media platforms such as YouTube, Facebook, and Instagram using Starbucks influencers.
Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How To Find Instagram Influencers: Advice From Agency Pros

How To Find Instagram Influencers: Advice From Agency Pros

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Tips On Finding Instagram Influencers From Marketing Agency Insiders

Hitting the 1 billion global user mark and predicted to reach a $1.7 billion influencer market size in 2019, Instagram is on a steady ascent. In 2019, 89% of marketers rated Instagram as the most important strategic social media channel in their influencer marketing strategies. Instagram is about as crucial to executing effective influencer marketing campaigns as turning the oven on when baking chocolate chip cookies.

Brands of all types seek to capitalize on Instagram marketing by partnering with top Instagram influencers for cost-effective, high-reach, and engaging sponsored posts for both branding and direct response marketing. In order to execute these campaigns, brands must first know how to find the right influencers for their campaigns. So we asked our very own marketing experts their advice on the following:

  • Biggest mistakes to avoid when finding influencers
  • Best free tools to search for Instagram influencers
  • Pro tips for identifying Instagram influencers

Before we give the ingredients for finding Instagram influencers, it helps to know the biggest errors marketers commit when trying to find them.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers

Case Study: TikTok Marketing Campaign Rides On Instagram Influencers’ Coattails

Case Study: TikTok Marketing Campaign Rides On Instagram Influencers’ Coattails

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: TikTok Marketing Campaign Cooks Up Delish Content With Popular Instagram Food Creators

TikTok is a video-centric social media app hot on the heels of popular platforms including YouTube, Snapchat, and of course, Instagram. Offering users the ability to express themselves through quick clips set to popular music (available via the platform’s expansive library), the app has become a fashionable channel for lip-syncing, dance, comedy videos, and more.

tiktok marketing campaign

Particularly popular with Gen Z, TikTok reported 500 million worldwide monthly active users in June 2018. The massive numbers have led popular influencers and celebrities on other social platforms to establish their presence on TikTok as well. In kind, advertisers looking to connect with fans have begun collaborating with top TikTok creators to ride on the success of the buzzy, meme-like network.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

13 TikTok Statistics Marketers Need To Know: TikTok Demographics & Key Data

13 TikTok Statistics Marketers Need To Know: TikTok Demographics & Key Data

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related topics!

The Most Important TikTok Statistics

Remember Musical.ly? How about Vine? It’s hard to keep up with the constantly changing social media landscape as some apps excel, others merge, and even more die out. As non-members of the Gen Z and Millennial generations, it’s even harder to keep it all straight.

If you do remember Musical.ly, you may recall that in August 2018, it rebranded as TikTok after being acquired by Chinese company ByteDance the year before. And Vine? That app suffered a slow death, causing users to feel the dejection of media abandonment. But TikTok has stirred up a revival of short video clips—only now, it’s even more interactive, collaborative, and downright addictive.

tiktok statistics

TikTok has surged in popularity, surpassing the likes of Facebook, Instagram, YouTube, and Snapchat in monthly App Store installs and Q4 2018 worldwide downloads. While the app doesn’t appear to differ much from other looping, short-form video-sharing apps, TikTok has enticed and captivated consumers with a proclivity for binge-watching video content.

Don’t believe us? Download the app yourself and try not to fall down a rabbit hole of lip-syncs, challenges, dances, comedies, skits, and potentially cringe-worthy content.

In addition, brands are capitalizing on the app’s remarkable success to launch influencer marketing campaigns with top TikTok creators. As TikTok expands into the influencer marketing arena, marketers ought to know the 13 TikTok statistics shaping the world’s hottest app:

  1. TikTok was downloaded more than 660M times in 2018.
  2. TikTok is more popular on Android than iOS.
  3. More than 500 million people globally use TikTok monthly
  4. 26.5 million of the 500 million monthly active users are from the U.S.
  5. TikTok’s user base is largely based in India at 43% of all users.
  6. 66% of users are younger than 30-years-old.
  7. Users typically spend around 52 minutes per day on the app.
  8. 80% of TikTok’s sessions are on Android devices.
  9. In-app purchases increased by 275% year-over-year.
  10. 29% of monthly users open TikTok every day.
  11. The #RaindropChallenge has over 685.7 million views on TikTok.
  12. Jimmy Fallon’s #TumbleweedChallege created 8,000 videos with over 9 million views in seven days.
  13. There are more than 5 million #InMyFeelings challenge videos on TikTok compared to 1.7 million on Instagram.

Read More>>

in blog, Influencer Marketing Statistics

Case Study: Gymshark Influencers Dive Into TikTok Frenzy

Case Study: Gymshark Influencers Dive Into TikTok Frenzy

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Influencer Marketing Case Study: Gymshark Influencers Take A Bite Out Of TikTok

In September 2018, TikTok was the most downloaded social media app in the U.S. On a worldwide scale, the app achieved the same feat in Q4 2018. With more than 500 million global monthly active users, the rising short-form video network is now being included in conversations alongside more established platforms, such as Facebook, Instagram, Snapchat, and YouTube.

gymshark influencers

Businesses are also taking notice of TikTok’s potential as a marketing channel. On average, TikTok users are younger than other popular platforms while the community has a strong foundation in music (formerly Musical.ly). For fitness clothing brand, Gymshark, TikTok offers a means to reach and engage a distinct audience and demographics.

Founded in 2012, UK-based Gymshark came alive in the age of mobile social media. Utilizing influencer marketing to reach its customers, Gymshark has become an exciting global clothing competitor. The company reached 52.8 million in sales during the summer of 2018 and forecasts potential nine-digit revenue in the coming year. While companies capable of producing such numbers make many smart moves along their ascent, one of Gymshark’s go-to tools has been well-designed influencer marketing campaigns.Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

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