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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

The 11 Generation Z Statistics Advertisers Must Know

The 11 Generation Z Statistics Advertisers Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

The Top 11 Generation Z Statistics For Every CMO

Born in the time between the early 1990’s and the mid-2000s, Generation Z occupies a nebulous age bracket. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations. Most significant, though, is Gen Z'ers affinity for the Internet. As “digital natives”, Generation Z presents a unique challenge and lucrative opportunity for digital marketers.

We’ve collected the major Generation Z statistics to give marketers a better picture of this developing consumer demographic.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

What Is An Influencer On Social Media?

What Is An Influencer On Social Media?

For the latest news and trends on top social media influencers, subscribe to our industry digest newsletter!

Why Influencers On Social Media Are A Key Part Of The Evolving Marketing Landscape

The rise of social media came with a profound shift in the way we interact with content and advertisements all over the globe. With increasing frequency, audiences are turning to prevalent influencers on social media for content, consumer tips/advice, and entertainment, essentially creating a new kind class of quasi-celebrity.

Called social media influencers, these social media all-stars are notable and have massive followings and influence despite not being celebrities in the traditional sense. Many of them don’t come from film or television but have instead cultivated a loyal social media follower and fan base centered around a narrow (but often expanding) niche interest.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Is Cristiano Ronaldo’s $1B Nike Contract Considered Influencer Marketing?

Is Cristiano Ronaldo’s $1B Nike Contract Considered Influencer Marketing?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Understanding How Nike’s $1B Cristiano Ronaldo Deal & Marketing With Social Media Influencers Works

Soccer megastar Cristiano Ronaldo and sports apparel giant Nike are now bonded for life. Like basketball greats Lebron James and Michael Jordan, Ronaldo has recently become part of a select few athletes offered (and signed to) a lifetime Nike contract worth $1 billion.

Several outlets including Forbes, Business Insider, and The Street have noted Ronaldo's impressive social media influence and reach as a top draw for Nike — even going as far to say that the soccer star's combined social media following of 240M offers more value than Snapchat's 158M daily active users (DAUs).

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Social Media Influencers

How Microsoft & National Geographic Got 3.5M Likes In One Day

How Microsoft & National Geographic Got 3.5M Likes In One Day

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Marketing Case Study: How Microsoft And National Geographic Got 3.5M Likes on International Women's Day

For International Women’s Day, Microsoft leveraged National Geographic’s wide-reaching social media audience as well as some of the most renowned adventure photographers to build an Instagram marketing campaign. In this case study, we’ll take a closer look at Microsoft’s partnership with National Geographic and why it succeeded.

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in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers

5 Infamous YouTuber Scandals That Shook The Industry

5 Infamous YouTuber Scandals That Shook The Industry

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

How 5 YouTuber Scandals Shaped The YouTube Influencer Community

Being in the spotlight can be great for an influencer’s career, but for a few top influencers on YouTube, it’s also meant that missteps, mistakes, and poor decisions are very public. YouTubers have seen a fair number of scandals in the last few years, from FTC violations to pranks in poor taste.

And much like celebrity missteps, when there’s a scandal afoot, it tends to make the news.

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in blog, Influencer Marketing, Influencer Marketing News, Sponsored Content With Influencers, YouTube Influencers

The Top 13 Facebook Live Statistics You Should Know

The Top 13 Facebook Live Statistics You Should Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries! 

The Top Facebook Live Statistics Prove That Live Streaming Has Forever Changed Facebook Video

Facebook Live has ushered in something of a new era of Facebook video. Opening up the platform to new content opportunities, Facebook Live has already had some profound effects on the way users perceive and interact with video on Facebook.

Facebook Live gives publishers, media companies, celebrities, influencers, and brands a chance to share an entirely new type of content, focused on what’s happening in a single moment. Though it continues to evolve and develop, Facebook Live is already something of a juggernaut in the broadcasting space. We took a look at some key Facebook Live statistics to find out where Facebook Live came from, where it’s been, and where it might be going next.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers

How Yesterday’s Top YouTubers Became Today’s Biggest Celebrities

How Yesterday’s Top YouTubers Became Today’s Biggest Celebrities

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Top YouTubers Are Becoming Mainstream Stars And It's Changing The Face Of The Entertainment Industry

We know that social networks have fundamentally changed the way we connect, share, and communicate, but they’ve also had a hand in forever changing the face of the entertainment industry. In creating new forms of entertainment, new avenues to talent discovery, and an entirely new kind of entertainment star, YouTube, in particular, has permanently altered the traditional path to stardom.

Yesterday’s top YouTubers are now today’s biggest celebrity stars, and as audiences (young audiences in particular) look to places like YouTube rather than traditional channels for content and entertainment, that trend may very well continue.

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in blog, Influencer Marketing, YouTube Influencers

Snapchat IPO: Was It Truly A Good First Day?

Snapchat IPO: Was It Truly A Good First Day?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Snapchat IPO Day One Facts, Figures, & What's To Come

Following its first day of trading, the Snapchat IPO has far exceeded expectations. Opening the day at $24 per share and closing at $24.48 per share, Snap’s market capitalization is $33 billion, much higher than the anticipated $22 million it had been chasing with an estimated share price of $14-16. Snap seems to be alive and well from a financial perspective, signaling that despite slowing growth numbers, Snapchat is sticking around. For now, anyway.

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in blog, Influencer Marketing, Snapchat Influencers

This New Feature Could Be Huge For Twitch Influencers

This New Feature Could Be Huge For Twitch Influencers
For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

A New Feature On Twitch Will Provide New Opportunities For Twitch Influencers To Make Money

Twitch announced this week that it’s adding a brand new phase of its business: Selling video games through its robust live streaming and broadcasting platform. The long-time frontrunner in video game streaming, Twitch will be giving its users the ability to purchase games directly through the platform and will give its streaming partners a cut of the sales. It’s big news for Twitch influencers, but its effects could also reverberate through the entire live streaming and influencer marketing landscape.

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in blog, Influencer Marketing, Monetization, Online Video Marketing

Instagram Marketing Case Study: Stella Artois’ Oscars Campaign

Instagram Marketing Case Study: Stella Artois’ Oscars Campaign

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Marketing Case Study: How Stella Artois Earned 9 Million Impressions With Its Oscars Campaign

Stella Artois’ elaborate Oscars marketing strategy incorporated influencer marketing, cause marketing, and a brand partnership, all rolled into one enormously successful campaign. In this Instagram marketing case study, we’ll focus in on Stella Artois’ sponsored Instagram posts with one brand, one celebrity, and six Instagram influencers.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

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