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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

How Instagram Is Changing How We Travel

How Instagram Is Changing How We Travel

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Travel Instagram Influences Our Travel Decisions

As the market for influencer marketing swells (predicted to reach $5-10 billion by 2020), the Instagram influencer market follows closely behind (poised to reach $2 billion by 2019). Brands that realize the efficacy of a robust influencer marketing strategy lean heavily on Instagram influencers for sponsored content campaigns, as these influencers offer a direct path to highly impressionable audiences.

Along with the astronomical growth in influencer marketing initiatives, the popularity of trendy travel destinations has spiked due to the increasingly large role that Instagram and influencers play. As an imagery-based app, Instagram has enabled millions of users to share photos from their global adventures. But even the steady stream of stunning and sometimes daring imagery isn’t enough to satisfy our wanderlust—many yearn to recreate their own versions of those “Insta-famous” photos.

opoline-daring-instagram

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Sponsored Content With Influencers

FTC Will Hold Media Companies Accountable For Sponsored Post Disclosure

FTC Will Hold Media Companies Accountable For Sponsored Post Disclosure

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FTC To Regulate Media Companies' Native Advertising And Sponsored Content

The Federal Trade Commission (FTC) vowed in 2017 that it would hold media companies accountable for failure to properly disclose sponsored content and native advertising. Having regulated brands and social media influencers for years where sponsored posts are concerned, trade publication WWD reported that the FTC started taking notice of one of the primary sources of revenue for media companies in light of waning returns on more traditional digital advertising.

Designed to safeguard consumers against misleading content — particularly ads masquerading as organic or unpaid posts — FTC guidelines require paid content to be posted with clear, unambiguous disclosures. These guidelines aren’t new for brands, and influencers have become well-acquainted with them with the rise of social media platforms. But for media companies, this signals a new era in sponsored content, content marketing, and native advertising.

ftc-endorsement-guides

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in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Sponsored Content With Influencers

Demand for Fake Instagram Followers Shot Up 71% This Year

Demand for Fake Instagram Followers Shot Up 71% This Year

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Fake Instagram Followers Are A Booming Business—How Do You Spot The Frauds?

On June 20th, Instagram announced that it crossed a major threshold into 1 billion users. They capitalized on this momentum by launching IGTV, a platform that enables creators and influencers to share long-form video content with their fans.

This move was a direct swipe at YouTube, as Instagram aimed to entice video creators to share their content via IGTV instead. This also suggests more robust opportunities for branded influencer marketing, which is predicted to reach nearly $2.4 Billion in spend by 2019.

Related Post: Is Instagram The New YouTube?

But in the wake of all of this growth, concern over fake Instagram followers continues to rise—especially amongst brands, who fear investing money and effort into influencers with artificially inflated follower numbers.

Research suggests that this worry isn’t entirely unwarranted. Last year this fake Instagram influencer study proved it was all-too-easy to create a fake Instagram persona, buy fake followers, and get offers for products and even money in exchange for sponsored posts. This year, the numbers show that demand for fake followers has only risen.
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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers

3 YouTube Controversies That Shook The Influencer Marketing World

3 YouTube Controversies That Shook The Influencer Marketing World

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Devastating YouTube Controversies And Broken Brand Deals

Some of the most powerful voices on the internet are YouTube creators (also known as YouTubers). With followers that can span into the several millions, YouTubers are highly sought entertainers and experts in video categories such as gaming, makeup, lifestyle, travel, and more. However, these online personalities sometimes exercise poor judgment, producing distasteful content, ignoring social mores, violating rules, and even breaking the law.

When an indiscretion or offense occurs on the part of an influencer, the same machinery that accelerated their ascent can also be used to tear them down. However, the fallout isn’t always limited to the person committing the transgression. Partners, businesses, brands, and others also suffer negative consequences from their association with controversial figures.

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in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

Case Study: 23andMe Helps Influencers Discover Their Heritage

Case Study: 23andMe Helps Influencers Discover Their Heritage

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Influencer Marketing Case Study: 23andMe Helps Influencers Discover Their Heritage

23andMe got off to a rocky start several years ago when the FDA banned the sale of their genetic health testing kits. In 2017, the company got back on track with the FDA, and tested a variety of creative partnerships in order to raise awareness about genetic testing.

The company not only convinced major retailers like CVS and Target to carry their product on the shelf, they also pioneered an animated short with Universal Pictures in which super-villain Gru discovers his long-lost brother using 23andMe.

23andme-gru

 

Based on their open-mindedness when it comes to marketing, it’s no surprise that 23andMe likes to diversify their approach to partnerships, working with large brands like Lexus and more niche micro influencers. The theme that runs through all of their campaigns, however, is a very personal story of self-discovery.

Related Post: YouTuber Alonzo Lerone Partners With Brands Like 23andMe And Tums
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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

How Instagram Features Shape How We Use The Platform

How Instagram Features Shape How We Use The Platform

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Instagram Features Have Defined How We Use And Navigate The Platform

On October 6th, 2010, a new app that allowed people to share square photos with preset beautification filters debuted on iOS. Two years later, after amassing 30 million users, Instagram sold to Facebook for an unprecedented $1 billion.

One of Instagram’s keys to success was seeing the mobile future that lies ahead. As the platform has evolved, adding video, multimedia posts, Stories, face and GIF-like filters, as well as livestreaming capabilities, Instagram continues to define and refine the rules of online social interaction.

instagram-features

 

For their part, Instagram’s users — now numbering more than 1 billion — have eagerly adopted many of the platform’s tools. For instance, Instagram Stories, the 60-second, disappearing video feature borrowed from Snapchat, took just 8 months to overtake its originator.
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in blog, Instagram Influencers

What Is An Influencer Database? The Best, Most Popular Options

What Is An Influencer Database? The Best, Most Popular Options

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

What Is An Influencer Database?

With influencer marketing predicted to become a $5-10 billion industry within just the next couple of years, brands of all kinds have been investing heavily in the contemporary advertising tactic. As brands and agencies invest billions of dollars into the space, tools that help them find, track, and measure influencer marketing are essential to executing a successful strategy. One popular tool used to help companies navigate this burgeoning space is an influencer database.

influencer-database-strategy

Influencer databases are software-based directories that allow companies to find, research, and track influencers across the myriad social media platforms (including, but not limited to, YouTube, Instagram, Facebook, Twitter, and Snapchat). With the rise of “micro influencers,” or influencers with fewer than 100k followers, there are now hundreds of thousands of influencers available for brands to work with. The options can be dizzying and can leave many brands wondering what steps to take to launch an influencer campaign.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s

Caste Study: Bose Teams Up With Athletes, Music Artists, And Millennial Influencers

Caste Study: Bose Teams Up With Athletes, Music Artists, And Millennial Influencers

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Instagram Influencer Marketing Case Study: Bose Teams Up With Athletes, Music Artists, And Millennial Influencers

Many are familiar with Bose’s sleek and intelligently engineered audio equipment, which enhances listening experiences in homes, cars, studios, concerts, classrooms, and even work offices. Far fewer are familiar with how Bose designs such excellent product and then markets it. That’s because Bose tends to err on the side of secrecy and superiority, and perhaps even stubbornness when it comes to marketing. But Bose recently turned its attention to millennial influencers to stay in touch with this demographic.

nfl-team-bose

The ever-evolving consumer electronic market has forced Bose to confront critical questions regarding its plan to resonate with consumers, namely millennials. Currently, trendy features like those you’ll find with their competitor, Beats By Dre, are in high demand amongst millennials, and this generation frequently consults social media in pursuit of product information. Bose has struggled to satisfy the swath of younger consumers who rely on social media and millennial influencers to guide their buying decisions, and faces an onslaught of pressure to succumb to the new marketing landscape and become more relevant on social media.

In line with their mission to create an innovative culture to provide customized audio experiences, Bose has engaged with top-tier celebrities and athletes, along with large, well-regarded partners. In more recent marketing campaigns, Bose has a rich history in following the principles of teamwork and collaboration, which has led to partnerships with elite performers and the production of specialized audio solutions for the collaborative creators of the world.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Sponsored Content With Influencers

Beyond Instagram: Top Instagram Influencers Have Leveraged Fame For Bigger Ventures

Beyond Instagram: Top Instagram Influencers Have Leveraged Fame For Bigger Ventures

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Instagram Influencers Build Audiences To Pursue New Careers

Less than a decade old, Instagram has become the world’s premiere, mobile social media network. Reaching 1 billion monthly (500 million daily) active users in June 2018, the young platform continues at an astounding rate of growth.

Along with the app’s success, many of the community’s top creators and personalities have flourished as well. With followings ranging from the small thousands to the several millions, Instagram influencers have parlayed their popularity into a variety of successful enterprises on and offline. For businesses, partnering with successful and savvy Instagram influencers can create more opportunities to reach their target audience.
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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers

Why Influencer Marketing Is Venture Capital’s Hottest New Market

Why Influencer Marketing Is Venture Capital’s Hottest New Market

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Influencer Marketing Venture Capital Economy: The Current Marketplace

In 2018, 70% of marketers are reported to be boosting their influencer marketing budgets. Influencer marketing is predicted to be a $5-10 billion market by 2020.

With the astounding growth of social media channels (Instagram has reached 1 billion users and YouTube has 1.8 billion monthly users) and a general trend of declining TV audiences and revenue, influencer marketing is beginning to see the shift of billions of ad dollars.

While calculating return on investment (ROI) from influencer marketing initiatives has been challenging for marketers, a report by Tapinfluence indicated that influencer marketing ROI can be up to 11x higher than traditional advertising. However, there is still no universal consensus on the numbers or topic. That said, research by Activate found that 71% of surveyed marketers believe influencer marketing has helped them grow awareness, with 67% saying the practice has allowed them to reach a more targeted audience.

As the polls and surveys continue to be evaluated, interest around the topic trends, with searches for “influencer marketing” increasing almost 50-fold over the last five years.

With the potential influx of billions of dollars of annual ad spend, influencer marketing has also attracted the interest of venture capital. The influencer market is prime for investment from venture capital as there have already been a string of successful acquisitions and being blue ocean territory, there’s much technology to be built to funnel those billions of advertiser dollars. The space is much analogous to the shift to programmatic ad buying and ad technology (“Ad tech”) that started in the early 2000’s but started to attract serious venture capital in 2008 and later.

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in blog, Influencer Marketing, Influencer Marketing News

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