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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Are We Headed Toward An Instapurge 2017?

Are We Headed Toward An Instapurge 2017?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and social media stars.

Instagram Bots Are A Major Problem — Is Instagram Gearing Up To Purge Them Again?

In 2014, Instagram embarked on a major effort to rid its platform of fake accounts or “bots.” Though the existence of bots on Instagram was a widely-known fact, it was difficult to know just how many there were and how pervasive the problem had become — at least until millions of accounts disappeared.

These accounts seemed to vanish, slashing follower counts and exposing the practices of buying fake followers by some celebrities and influencers. Instagram’s own account lost nearly 30% of its followers — a staggering 18.9 million. Justin Bieber lost 3.5 million followers and Kim Kardashian lost 1.3 million.

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in blog, Influencer Marketing, Instagram Influencers

Bots Are Out, Pods Are In: Instagram Pods Are The Newest Social Hack

Bots Are Out, Pods Are In: Instagram Pods Are The Newest Social Hack

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Instagram Pods: The Newest Influencer Hack Making Bots Obsolete

Building an organic following on Instagram isn’t easy. In the past, would-be influencers crammed dozens of hashtags into captions for discoverability or turned to bots and fake followers to boost their numbers.

In light of Instagram’s algorithmic feed re-ordering, though, some Instagrammers are turning to a new trend called “pods.”

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Live.me’s $60M Funding Will Shape The Live Streaming Industry

How Live.me’s $60M Funding Will Shape The Live Streaming Industry

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Live.me raised $60M—What this means for the future of streaming apps

If there were any lingering doubts about whether or not there’s a future in live streaming, recent news of a $60 million funding round for live streaming app Live.me should put them to rest. Now a common fixture on social media apps, live streaming on mobile is a growing market.

Live streaming may have started in earnest with gaming and Twitch, but live streaming is evolving, moving off of our desktops and onto our phones. Twitter, Facebook, Instagram, YouTube and more have mobile live streaming components, and all dedicate significant resources to their live platforms. What sets Live.me apart is that it’s a dedicated app that stands alone.

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in blog, Influencer Marketing, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 10 Asian YouTubers That Are Shaping The Space

The Top 10 Asian YouTubers That Are Shaping The Space

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, Facebook stars, & Musers!

The Top 10 Asian YouTubers Marketers Should Know About

Hollywood and traditional media are often criticized for their lack of racial representation, but online media has proven much more diverse. YouTube has enabled minorities to create, upload, and share content at a rapid pace, and the Asian community, in particular, has taken advantage of the platform.

While many of the biggest Asian YouTubers are based in the United States, major influencers are are beginning to emerge in Japan, Korea, India, and other Asian countries. YouTube is bolstering Asian influence in popular culture and is giving rise to some of the top Asian social media influencers.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Lessons Learned From The Lord & Taylor FTC Case

Lessons Learned From The Lord & Taylor FTC Case

or the latest influencer marketing trends, news, resources, and case studies, subscribe to our weekly newsletter.

What The Lord & Taylor Case Can Teach Us About FTC Compliance In Influencer Marketing

Just over two years ago, department store Lord & Taylor partnered with Nylon and Instagram influencers for a marketing campaign to promote a specific piece — a paisley dress — from its new Design Lab. The dress appeared on 50 influencer channels on the same day, and Nylon ran an article and posted a photo to its own Instagram account promoting the dress.

This is the way of new media advertising. In order to reach consumers effectively, advertisers have to find them where they’re spending time. Native advertising on social media platforms and on publishing websites is an effective method for reaching audiences in a way that’s natural and targeted. But when it failed to require disclosures from its influencers and from Nylon, Lord & Taylor found out the hard way that native advertising isn’t exempt from the Federal Trade Commission (FTC) guidelines and regulations that protect consumers from deceptive advertising practices.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Spotlight: Interview With Instagrammer Chris Burkard

Influencer Spotlight: Interview With Instagrammer Chris Burkard

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Chris Burkard Brings Us Closer To Nature, One Photo At A Time

From surfboards to pieced together Cold War-era helicopters, Chris Burkard’s been known to transform the way his fans see the world by telling visual stories from a different angle. Home to the Northern Lights, Redwood forests, deep canyons and towering mountains, Burkard’s Instagram account is full of evidence that he’s willing to go to the extra mile for the perfect shot.

Chris is one of the most popular talents on Instagram with over 2.6 million followers, and his work has inspired countless creatives through the platform. After authoring books and giving TED talks, Burkard released his short documentary film, Under An Arctic Sky, in April 2017, and is busy touring. We caught up with him to get a behind-the-scenes look at his most extreme experiences, the story behind his film, and how he aims to inspire people through his photos.

Read our exclusive interview below.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Snapchat Q1 Earnings: 5 Things Advertisers Need To Know

Snapchat Q1 Earnings: 5 Things Advertisers Need To Know

For the latest news, trends, and stats on influencer marketing and related topics, subscribe to our industry digest newsletter!

The 5 Key Things Advertisers Must Know About Snapchat's Q1 Earnings Report

Snapchat’s parent company, Snap Inc., is set to release its Q1 earnings report this week. This will be the first earnings report since Snap’s IPO and will be telling where its future as a company is concerned. Facing stiff competition from Facebook and Instagram, Snap is approaching a pivotal moment for its survival.

In the year prior to its IPO, Snap saw a total revenue of $404.5 million and a $514.6 million net loss. It wasn’t profitable at the time of its IPO and its profitability isn’t likely to change soon. In fact, a senior equity analyst estimates that in Q1 2017, Snap may have pulled in $142 million in revenue and lost $2.2 billion. It’s worth noting, however, that going public can be a costly endeavor and that Facebook and Twitter posted net losses of $157 million and $511 million respectively in the quarter after their IPOs.

We’ll be watching closely to see what Snap’s Q1 earnings report can tell us about what’s next for Snap, but there are a few key factors affecting Snap’s stock prices and business that marketers should pay attention to as we approach the critical report.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Snapchat Influencers, Social Media Influencers

Lessons Learned From The Red Swimsuit Social Media Influencer “Giveaway”

Lessons Learned From The Red Swimsuit Social Media Influencer “Giveaway”

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing.

What Marketers Can Learn From Mistakes Made In Sunny Co.'s Red Swimsuit "Giveaway"

On Thursday, May 4, Sunny Co. Clothing posted a photo on its Instagram account promoting a giveaway for its red one-piece “Pamela” swimsuit. The rules were simple: Every Instagrammer who reposted the photo from Sunny Co.’s Instagram account and tagged the brand would receive a code through Twazer (a third-party app) to use on the Sunny Co. site that would cover the cost of the suit, leaving participants to pay only shipping & handling. Instagrammers had 24 hours to post their photos, but what happened next was entirely unexpected.

Thousands posted and Instagram feeds were taken over by the photo, which spread so quickly that it gave rise to memes poking fun at the thousands of reposts. On the surface, it may have seemed like a shocking success, but it was a success for which Sunny Co. was woefully unprepared.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers

What Is A Machinima Gaming Video? Definition, History, & Best Examples

What Is A Machinima Gaming Video? Definition, History, & Best Examples

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

What Is A Machinima Gaming Video & How Does It Fit Into YouTube Video Game Culture?

Machinima has a rich and storied history that extends beyond video games and YouTube. One of the most notable creative efforts in the world of gaming videos, machinima combines storytelling, gameplay, and cinematic skill.

Machinima isn't as common as Let’s Plays or Walkthroughs (likely because they take more time and effort to script, capture, and produce), but it does have a unique kind of viral potential because it often involves creators combining fandom, technique, and an original story or take on a popular game.

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in blog, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Lifestyle Bloggers To Know

The Top 10 Lifestyle Bloggers To Know

For the latest news and trends on top Instagrammers, bloggers, YouTubers, Facebook stars, & Snapchatters, subscribe to our industry digest newsletter!

10 Top Lifestyle Bloggers That Are Sharing To Millions Around The World

Lifestyle bloggers are known by millions across the world for their impeccable taste and their eye for all that is beautiful in the world. The most renowned lifestyle bloggers share and inspire audiences worldwide on a wide range of topics, including home, travel, family, food, fashion, and beauty.

By sharing blog posts inspired by their everyday lives and interests, they are able to appeal to diverse audiences, and come across as relatable and genuine. For these reasons, top lifestyle bloggers have become central components of many brands’ influencer marketing campaigns.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

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