X

The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Case Study: How Dating App Hinge Works With Instagram Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Hinge Worked With Influencers to Rebrand and Relaunch Their App

Over the years, New York-based Hinge has worked diligently to carve out its niche in the uber-competitive world of online dating. Founded in 2011 by Justin McLeod, Hinge app was released in February 2013 in a market largely dominated by online sites such as OkCupid, Match, and eHarmony. At launch, Hinge’s free app had a similar function to Tinder, offering swipeable profiles of prospective partners. However, in an ever-crowded space — which would come to include rivals such as location-based Happn and female-empowering Bumble — Hinge struggled to find its unique point of difference among today’s busy daters.

Rebranded as “The Relationship App,” swipes are gone, an Instagram-like format has been adopted, and subscription plans range from $5-13 per month. Now with 100K+ app installs on Google Play and a recent acquisition by Tinder parent company, Match Group, Hinge seems to finally be having its moment. Hinge App describes itself as an “alternative to swipe culture by creating smart matches and natural conversations among people who are on the same page. That’s why 75% of our first dates turn into second dates.”
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Is Instagram The New YouTube?

Is Instagram The New YouTube?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Will Instagram Replace YouTube With Launch Of New Long-Form Video Platform (IGTV)?

Since launching at the end of 2010, Instagram has grown to over 1 billion users, stole Snapchat’s thunder with Instagram Stories, and affected global social media usage trends for an entire generation. Now, with news of a much more robust video and long-form content hub on the horizon, it looks like the Facebook-owned app has a new target: to be the next YouTube.

With YouTube reeling from advertiser and creator turmoil and Snapchat struggling to monetize and with Instagram’s growth exploding, Instagram has an opportunity to firmly establish itself as the new online and digital video leader for global audiences and smartphone users. Learn about Instagram’s new video platform and why the once minimalist photo-sharing app is poised to be the new YouTube.
Read More>>

in blog, Instagram Influencers, Online Video Marketing, YouTube Influencers

Here’s How To Scam Your Way Into Free Hotel Stays As An Instagram Influencer

Here’s How To Scam Your Way Into Free Hotel Stays As An Instagram Influencer

Subscribe to our industry newsletter for the latest insights and news on social media influencers!

The Wild, Wild West That Is Instagram Influencer Marketing

The explosive growth of Instagram and influencer marketing has created a perfect confluence of brand dollars and aspiring would-be influencers. The Instagram influencer market alone was forecast to be over $1B in 2017. Instagram just announced over 1B users and a staggering user growth rate of over 200M users in less than one year.

With millions of dollars up for grabs, the market has drawn in a plethora of people aspiring to build their following and get paid for posting to their Instagram feed. Brands pay top Instagram influencers tens of thousands of dollars for a single sponsored post. Top social media stars also regularly travel to top global destinations at no charge in exchange for coverage of hotels and resorts on their Instagram. The Atlantic recently reported that top hotels and resorts can receive up to 20 inquiries per day from influencers looking for free stays in return for social media features.

All the potential perks and income from being an influencer draw in hundreds of thousands of people who yearn to be one. Becoming an influencer is a time-intensive process and costly as well. The NY Post shared the story of a woman who went over $10,000 in debt while trying to become an Instagram influencer. That effort and cost only resulted in her gaining 12K followers. Fashionista reported that it would cost up to $31,400 per year to keep pace with the fashion and beauty standards to be a female lifestyle Instagram influencer.

Read More>>

in blog, Influencer Marketing News, Instagram Influencers, Sponsored Content With Influencers

How VidCon Has Evolved Over the Years

How VidCon Has Evolved Over the Years

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How Has VidCon Evolved In The Past Decade?

The Premier Online Video Event: A Brief History Of VidCon

Serving as part pop culture festival, part networking conference, and part trade show, VidCon has become the world’s premier event for the fans of social media stars and influencers. Conceived by the Vlogbrothers (veteran YouTubers John and Hank Green) in 2010, VidCon was originally designed to bring physically disconnected online video enthusiasts together under one roof.

Eight years later, VidCon has expanded in attendance, geography, and scope as it continues to further its mission of connecting the digital video community and democratizing its economy. It’s also become a centerplace for top brands looking to reach these audiences as well as the de facto influencer marketing industry conference.
Read More>>

in blog, Online Video Marketing, Social Media Influencers, YouTube Influencers

Why Brands Should Attend VidCon

Why Brands Should Attend VidCon

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Why Should Brands Attend VidCon?

Each year, YouTube creators, fans, and market industry professionals attend VidCon, the premier conference for all things online video. As video continues to dominate online content, VidCon has grown considerably in scope since its inception in 2010. More than 30,000 people are expected to attend this year's conference at the Anaheim Convention Center in Orange County, CA.

VidCon was originally conceived as an event to bring popular YouTubers and their fan community together in real life. Now, the conference has expanded to host sessions, panels, Q&As, workshops and other educational programming designed for marketing professionals and brands. We spoke with Jim Louderback, the CEO of VidCon, about what brands can expect at VidCon 2018 this year.

Read More>>

in blog, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Reality Stars On Instagram Make Millions [Infographic]

How Reality Stars On Instagram Make Millions [Infographic]

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Here’s How Top Reality Stars On Instagram Are Cashing In On Television Fame [Infographic]

The world’s fixation on breakout reality stars is resulting in lucrative brand sponsorship deals across Instagram. While reality stars translating their TV fame into off-screen money making opportunities isn’t a new phenomenon, the growth of social media, rise of its “influencers,” and ability to make a sizable income just off of Instagram has only recently become a reality. Instagram has provided a means for contestants on the Bachelor and other reality shows to translate their exposure from the show into a social media footprint and lasting exposure.

Just how much can top reality stars on Instagram earn? Our forecasts (detailed below) peg the median amount nearly $1 million a year. For an in-depth look at how top reality TV stars can feasibly make close to if not well over $1 million a year off of brand sponsored deals on Instagram, what percentage of their Instagram posts are sponsored, the brands working with reality TV stars, and much more, view our infographic and methodology below:

Read More>>

Embed This Image On Your Site (copy code below):

in blog, Branded Content With Influencers, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers

How Do Mobile Games Make Money?

How Do Mobile Games Make Money?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Do Mobile Games Make Money? Most Popular Monetization Models

The meteoric rise in mobile device popularity and tech capability has fueled the extremely popular mobile app industry. Mobile games are amongst the most popular types of apps—in 2017, 80% of all app revenue came from gaming apps for both the Apple iOS App Store and Google Play Store. The global gaming market is targeted to reach $115 billion in 2018; the mobile gaming industry accounts for $50 billion dollars in all of global gaming revenue.

Revenue-growth-gaming

It’s clear that the mobile app industry is lucrative and continuing to grow in size each year. How do mobile games make money? Game monetization is the method by which a game product makes money for its developers and copyright owners. There are various revenue models that mobile games use to generate profit.

Read More>>

in blog, Monetization

Interview with VidCon CEO Jim Louderback

Interview with VidCon CEO Jim Louderback

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Jim Louderback Chats About VidCon 2018 And Viacom's Purchase Of The Conference

More than 30,000 online video fans, creators, and brands will unite at VidCon US 2018, the world's premier online video conference hosted in Southern California. VidCon has attracted YouTube influencers and their fan community since its inception in 2010. As video continues to dominate all types of media, VidCon's attendance grows each year, attracting fans, creators, brands, and industry leaders from around the world. Major brands like Instagram, Entertainment Arts, and Nickelodeon co-sponsor the event, hosting everything from keynote speeches to musical performances to mini-experiential events on the expo floor. Industry professionals attend VidCon to network, attend product demonstrations, and participate in workshops.

In an exclusive interview, we spoke with of VidCon's CEO Jim Louderback about Viacom acquiring VidCon in February 2018 and how the conference has evolved over the years.

Read More>>

in blog, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Instagram Meme Channels Are Evolving

How Instagram Meme Channels Are Evolving

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Meme Channels Are Big Business. Here Are 5 Ways They’ve Grown Beyond Being Just Millennial Hotspots

Up until now, Instagram meme channels were largely photo posts and the occasional short video post (usually a GIF “graphics interchange format” - a file type that allows for combining static and animated images). Many top Instagram meme channel creators often remained anonymous, amassing hundreds of thousands and sometimes millions of followers in a few short years without attaching a face or personality to these accounts.

Due to their popularity, Instagram meme channels have evolved leveraging not only their massive fan bases and universal millennial appeal, but also being on the forefront of social media trends (i.e. novel uses of Instagram Stories and other emerging social media features). Check out the ways Instagram meme channels have evolved into some of the biggest brands by creating relatable memes and establishing businesses both on and off social media.
Read More>>

in blog, Influencer Marketing, Instagram Influencers, Monetization

Why Meme Accounts On Instagram Are The Fastest Growing Accounts

Why Meme Accounts On Instagram Are The Fastest Growing Accounts

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 3 Biggest Reasons Why Meme Accounts Are The Fastest Growing On Instagram

In the past few years, meme accounts have been among the fastest growing on Instagram. Home to funny images, gifs, and short videos accompanied by culturally-relevant captions, meme accounts appeal to audiences of all types. Meme account popularity has exploded in the last couple of years. Familiar names like The Fat Jewish and Fuck Jerry are now among thousands of other memes accounts in hundreds of different categories.

In the following post, we’ll explore the factors contributing to the growth of Instagram meme accounts and get to know a of few of the platform’s most popular accounts. We’ll also examine the ways Instagram meme accounts have been successfully leveraged for influencer marketing.

Read More>>

in blog, Influencer Marketing, Instagram Influencers

1 2 3 4 5 6 7 91

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405