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Here's Why Amazon, Time Inc., And Adobe Are Getting Into The Influencer Marketing Industry
There’s no question that influencer marketing is growing — it’s on track to become a $5-10 billion market in the next few years. As brands and marketers begin to find new ways to partner with influencers and witness firsthand the benefits of these partnerships, influencer marketing becomes more and more vital for brands big and small. It should come as no surprise, then, that some of the world’s largest companies are looking to get into influencer marketing on a deeper level. Companies like Amazon, Time, and Adobe are finding their way into the influencer market in order to capitalize on the growing trend and push the industry forward.
They’re far from the only ones. Last year, Google bought influencer marketing platform FameBit in an attempt to get in on influencer marketing. Before that, The New York Times acquired influencer marketing agency HelloSociety.
Though each company’s involvement is different, they’re all evidence of an evolution in influencer marketing and they all speak to a single core message: Influencer marketing is exploding and everyone wants in.
in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers
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Influencer Spotlight: Behind The Scenes With Top Instagrammer Stefano Tratto
Stefano Tratto has built a veritable fashion and lifestyle empire on Instagram. But it all started as a joke.
Now one of Italy’s top Instagrammers with over 1.2 million followers, Tratto didn’t always intend to be a force of culture and influence on Instagram. In fact, it was his friends who were responsible for the foundation of what would one day become a full-time job as a social media influencer.
We caught up with Stefano to talk about how he got started on Instagram, how he engages with his followers, and how his career started with a prank.
in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers
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Here's How Branded Content Tools Work On Facebook, YouTube, & Instagram
Taking the form of social posts, videos, photos, articles, and more, branded content is becoming a major part of brands’ efforts to reach audiences where they’re already spending copious amounts of time and consuming content. But as the line between original content and advertisements blurs with the rising popularity and quality of native advertising, it’s important for platforms and brands to make clear what’s branded content and what isn’t. So many major platforms have created tools for disclosing paid content.
When we talk about sponsored content disclosures, we’re usually doing it through the lens of FTC guidelines, which state that sponsored content on social media must be disclosed in a clear and unambiguous manner. It’s important to note that these branded content tools alone may not be substitutes for FTC disclosures, but they do provide valuable insight into the nature of the content for both users and the platform itself.
Let’s take a look at how branded content tools on some of the top social media platforms work and how they play into disclosure guidelines.
in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers
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Reviewing OpenSlate's Analytics Platform For Social Video Data
In light of the recent YouTube ad boycott, platforms like OpenSlate that aim to give advertisers a better understanding of and more control over ad campaigns on influencer channels are getting attention. OpenSlate recently announced its partnership with media investment group GroupM to ensure that the latter’s clients’ ads weren’t running on YouTube channels with offensive content.
Partnerships with YouTube influencers and social media stars are some of the most effective ways to reach engaged audiences, but deciding which influencers are the best fit for a campaign is a tall order. That’s why social analytics platforms like OpenSlate exist — to give agencies and advertisers insight into the audience demographics and behaviors behind top influencers.
As advertisers take a closer look at where their ads are being served, it’s worth a closer look at how platforms like OpenSlate function in the influencer space.
in blog, Influencer Marketing, Online Video Marketing, YouTube Influencers
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Will Instagram's Success Be Its Downfall?
Instagram began as a place to share photos. In fact, in the beginning, it was only square photos. And though aspects of Instagram changed as it grew (the ability to send direct messages, the layout, sharing options, filters, effects, and more), Instagram still mainly did just one thing: Allow users to share photos.
Ostensibly, that’s still Instagram’s raison d’être. But there’s a whole lot more to it now. Adding over 100 million users in the last six months of 2016 to bring the platform total to over 600 million users, Instagram is huge now. It's full of new features and new users, and it's not just a photo sharing platform anymore. Instagram’s becoming the place where people go to share all manner of visual content via features like Stories, Live, and Galleries. And on feed-driven platforms like Instagram, more content means more to sift through.
in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers
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Influencer Spotlight Interview: Amber Chavez, The Human Behind Manny the Frenchie
When we think of Instagram influencers, we typically think of humans -- artists, musicians, photographers, and more. But Manny the Frenchie is living proof that some of the top influencers on Instagram are of the four-legged-and-covered-in-fur variety. A French bulldog with over a million followers, Manny is a bonafide top dog on Instagram, and has done everything from posing with Dwayne Wade and appearing at the Puppy Bowl to raising money and awareness for charities all over the country.
Amber Chavez is the thumbs behind Manny's Instagram account, so we caught up with her to talk about Manny's rise to Instagram stardom, his off-camera personality, and his favorite charities.
in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers
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Here Are The 10 Best YouTube Brand Channels To Know
There are dozens of ways to create content for YouTube. Vlogging, how-tos, react videos, Let’s Plays, Q&As, shorts, and series all have a home on YouTube and have helped catapult creators like Miranda Sings, Markiplier, Issa Rae, Grace Helbig, and others to mainstream stardom.
But YouTube isn’t just for YouTubers — brands have a place on YouTube, too, and provided they create compelling and original content that appeals to and attracts YouTube's 1 billion strong audience.
in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, YouTube Influencers
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How Instagram Shoppable Posts Will Impact Influencer Marketing
Instagram’s rolled out a new feature that’s going to change how we use Instagram, but it’s not available to most users. Shoppable posts will allow brands to tag specific products in unpaid posts that will lead users out of the Instagram to a brand’s website where the tagged product can be purchased.
Originally made available in beta for big brands like Warby Parker, Kate Spade, and J.Crew, but are now available for all Instagram business accounts. Though the feature isn’t available to all users, it’s a momentous change that may have influencers and brands adjusting to new best practices for advertising on Instagram.
in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers
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Advertisers are pulling their ads from YouTube following the discovery that ads were being run alongside extremist videos containing offensive content and hate speech without advertisers' knowledge or permission. Over 250 advertisers have frozen ad campaigns on YouTube, including AT&T, Verizon, McDonald’s and Toyota.
This stems from an investigation from The Times, which found that ads for big brands were served on sites with offensive, extremist, or hateful content and were running before inappropriate content (like a pro-ISIS video and a video promoting an East African jihadist group with Al-Qaeda affiliations) on YouTube.
in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers
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First Look: How Does Facebook Stories Stack Up Against Instagram & Snapchat?
If there was any lingering doubt as to whether or not Facebook is coming for Snapchat, it ought to be cleared up with the introduction of Facebook Stories, a brand new feature that closely mimics Snapchat’s raison d’être. Facebook Stories, like Snapchat Stories and Instagram Stories, consists of disappearing photos and videos with skins, masks, filters, and frames that users can broadcast to their networks. Facebook-owned Instagram rolled out its Stories feature in August 2016 and all but halted Snapchat’s growth in new users.
Facebook Stories is rolling out now and is already available for most users. Here’s what the new feature means for Facebook, for Instagram, and for Snapchat.
in blog, Facebook, Influencer Marketing News, Online Video Marketing