X

The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Influencer Spotlight: The Inner Workings of Nala Cat’s Popular Pet Instagram

Influencer Spotlight: The Inner Workings of Nala Cat’s Popular Pet Instagram

For the latest news and trends on top Instagrammers,YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Exclusive Interview: How Nala Cat Inspires Millions Through Her Instagram Account

Some of Instagram’s biggest stars aren’t travelers or photographers or models — they’re animals. Nala Cat (@nala_cat) is a former shelter cat with one of the biggest followings on Instagram. Posting a firsthand account of everything from fetch to treat breaks, Nala keeps her fans up-to-date on the cutest and silliest parts of her everyday life.

We caught up with Nala’s human, Varisiri Methachittiphan, to find out more about Nala’s story, her journey to fame, and her off-camera personality. See our interview with Methachittiphan below to learn more about what goes into one of Instagram’s biggest animal accounts and how fans can meet Nala, Coffee, and Luna at CatCon in Pasadena August 12 and 13.

Read More>>

in blog, Influencer Spotlight, Instagram Influencers, Social Media Influencers

The Top 10 Female Twitch Streamers To Watch Now

The Top 10 Female Twitch Streamers To Watch Now

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

The Top Female Gamers On Twitch Prove That Gaming Is For Everyone -- Girls Included

Though gaming is often seen as a man’s world and is dominated largely by male influencers in the gaming space, women make up a large portion of the gaming industry. In fact, 41% percent of gamers are women, and these women typically play a wide variety of games, from first person shooters and online collectible card games to RPGs and MMORPGs.

A number of women have taken their passion for games and their creative talents online, making names for themselves as top streamers on Twitch and YouTube. In 2016, Mediakix identified the top female gamers on YouTube. In 2017, we’re recognizing some of the top Twitch talents with this guide to the top female Twitch streamers.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

The Top 10 Android Statistics Marketers Need To Know

The Top 10 Android Statistics Marketers Need To Know

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Top 10 Android Statistics Show That Android Is Taking Over The World

The United States is iPhone-centric, but the same isn’t true of the rest of the world. Android is the largest mobile OS, and it’s not a close race. Android is used all over the world on tens of thousands of different devices, including in cars, on watches, on televisions, and more. So while iPhone and iOS may seem to rule the roost in the U.S., it’s Android that rules the world.

In order to get a better understanding of just how powerful Android is in the global mobile OS landscape, we’ve compiled the top Android statistics that speak to its ubiquity. Here are the top ten Android stats marketers need to know about this dominant mobile operating system.

Read More>>

in blog, Influencer Marketing Statistics

Guide: How Do Social Media Influencers Make Money?

Guide: How Do Social Media Influencers Make Money?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook stars!

The Top 7 Ways Influencers Make Money Through Social Media

Social media influencers are creating a new class of celebrity. They may not come from the entertainment industries like traditional celebrities, but many of them have millions of fans and some of them have found a way to translate those massive followings into millions of dollars each year.

By getting creative with brand partnerships, patronage, advertising, and more, plenty of influencers are making a living on social media. Instagram, YouTube, Vine, and Snapchat accounts have launched entire careers and acted as springboards for major entrepreneurial ventures. There are a wealth of opportunities on social media, many of them quite lucrative. To get a better sense of the potential revenue streams open to influencers, see our guide below.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

The Top 10 WhatsApp Statistics Everyone Should Know

The Top 10 WhatsApp Statistics Everyone Should Know

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 10 WhatsApp Statistics Show That The Communication Tool Is A Global Powerhouse

WhatsApp is a dominant force in the world — particularly outside of the United States. As the primary method for communicating and source for news in some countries, WhatsApp is an integral part of the digital landscape. Understanding WhatsApp and its role in the online experience is vital to better understanding the function of social services in the everyday lives of people around the world.

WhatsApp has been blocked in some of the world’s most restrictive countries and acted as a vital communication tool for people in dangerous and deadly situations. Here are the top ten WhatsApp statistics that speak to its incredible power, influence, and ability to affect change by connecting people across the globe.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists

The 6 Most Popular Types of Instagram Influencers

The 6 Most Popular Types of Instagram Influencers

For the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 6 Types of Instagram Influencers Who Are Defining Content On The Platform

Instagram influencers come in all shapes in sizes. From the massive accounts with over a hundred million fans to the micro influencers who post to a few thousand followers, influencers on Instagram are vital to the platform’s rich tapestry of content.

Many influencers focus on specific niches, whether it’s globetrotting or sharing the latest memes. Though content is varied and diverse, there are a few common types of influencers on Instagram. These influencers have tapped major audiences and areas of interest on the platform and are using it to create effective, innovative content. Here are the six most popular types of influencers who are defining the Instagram content universe.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Case Study: How Airbnb Leverages The World’s Biggest Celebrities & Influencers On Instagram

In less than 10 years, Airbnb has grown from a startup that struggled to get funded to a $31 billion company that’s disrupting the hospitality industry and threatening the world’s top hotel chains. Its influencer marketing strategy is one factor that has helped fuel its rapid growth.

By collaborating with some of the world’s most famous celebrity influencers on Instagram, Airbnb has obtained broad exposure, reaching a total potential audience of nearly 1 billion Instagram users in the past two years. In this case study, we’ll examine Airbnb’s approach to influencer marketing and evaluate the campaign’s reach and results.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

The Top 5 Online Advertising Trends Marketers Should Know

The Top 5 Online Advertising Trends Marketers Should Know

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Online Advertising Trends Show That It's Set To Become The Biggest Advertising Medium In The World

Online advertising as a vital part of the marketing landscape is nothing new. To not be focused on internet advertising in 2017 is to be woefully behind the times. As internet advertising grows and matures, though, trends and patterns are emerging that tell us about the role of internet advertising in the marketing world and about where it’s headed.

In a recent presentation for the Internet Trends Conference, Kleiner Perkins presented the top internet trends for 2017. Reviewing the state of ad spend, ad blocking, mobile growth, and more, Kleiner Perkins laid out the state of advertising in the digital realm and highlighted some key trends that speak to where it’s headed. Here are some of key takeaways and trends in online advertising.

Read More>>

in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

4 Charts Showing How Tesla Thrives With $0 Advertising Spend

4 Charts Showing How Tesla Thrives With $0 Advertising Spend

For the latest advertising news and trends on influencer marketing, subscribe to our weekly industry digest!

Tesla’s $0 Advertising Spend Is Attracting Customers And Investors Everywhere

Tesla Motor’s commitment to a $0 advertising budget is no secret to consumers or investors. The burgeoning car company has no advertising team, no CMO, and no ad agency. Even so, Tesla is one of the most trendy and sought-after car brands in the automotive industry and it’s building name recognition that rivals its legacy competitors — without the help of advertising.

Let’s take a closer look at Tesla’s advertising and marketing strategy (or lack thereof) to better understanding brand recognition in the auto industry.

Read More>>

in blog, Influencer Marketing Infographics

What Does Amazon Spark Mean For Influencer Marketing?

What Does Amazon Spark Mean For Influencer Marketing?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Will Sponsored Content On Amazon Spark Affect The Influencer Marketing Landscape?

Last week, Amazon unveiled a new feature called Spark — a feed within its mobile app that allows users to post photos and tag products available for purchase on Amazon. On some level, this photo posting and tagging is a more native, more transparent version of what users are already seeing on Instagram. With the rapid rise of influencer marketing on the platform, sponsored content has seen a major uptick, which means more posts with products and brands attached.

Amazon Spark is like an Instagram feed without the pretense of social sharing, and plenty of influencers are already using the feature to post photos and highlight products from sponsoring brands. Here’s what you need to know about Amazon Spark and the influencers who are creating sponsored content for it.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

1 2 3 4 5 6 7 70

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405