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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Snapchat Stories Use Is Down 33% In 6 Months

Snapchat Stories Use Is Down 33% In 6 Months

Top Social Media Influencers Are Using Snapchat 33% Less Just In Last 6 Months (And Posting On Instagram Stories 2x More)

Instagram Stories launched in August of 2016. In only one year, Instagram Stories has grown to over 250 million users while contributing to Instagram's overall audience of 700 million. Instagram Stories mimicked many of Snapchat's Stories features but offered an easier to understand interface and much easier discoverability of content and users. In February 2017, we tracked how top Snapchat influencers were using (or not using) Instagram Stories vs. Snapchat Stories six months after the launch of Instagram Stories.

Mediakix does sponsorships with many of the top social media influencers. After the launch of Instagram Stories, we noticed a decline in Snapchat influencer inquiries. We conducted a follow-up in August of 2017 (6 months later) and looked at the same top influencers to further assesses the Instagram Stories vs. Snapchat Stories usage trends from top influencers.

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in blog, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

The 10 Best Science YouTube Channels To Watch

The 10 Best Science YouTube Channels To Watch

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Best Science YouTube Channels Are Bringing Amazing Science To The Masses

While many turn to YouTube for entertaining content from their favorite YouTubers, it’s also a great place to learn. Top science YouTubers are bringing science to the masses every day, making complicated concepts in physics, chemistry, astronomy, biology, and more accessible to anyone on YouTube.

From exploring the possibilities of self-healing materials to explaining the finer points of gamma-ray bursts, science YouTubers are making learning fun again. Though each science channel approaches scientific explanation and experimentation differently, all of the best science YouTube channels have one thing in common: They're teaching the people of the internet how cool the world is, one science video at a time.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

How YouTube Gaming's Sponsorship Program Will Alter The Future Of Gaming Monetization

YouTube’s sponsorship expansion represents a significant step for YouTube Gaming. Placing it in direct competition with leading gaming site, Twitch, the YouTube Gaming sponsorship program, which allows fans to sponsor their favorite creators, is likely to encourage influencers and their fans to use the platform more.

The sponsorship program may serve to boost YouTube’s presence in the live streaming space, helping it keep up with other popular live streaming platforms such as Twitch and Facebook.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing News, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview: Cuddle Up With Juniper Fox, Top Instagram Pet & Animal Influencer

Exclusive Interview: Cuddle Up With Juniper Fox, Top Instagram Pet & Animal Influencer

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Juniper Fox Brings Smiles To The Faces Of Her 1.8 Million Followers On Instagram

Among the top 10 most beloved animals on the Internet, Juniper Fox has been enchanting people from the start. Her wily personality and exotic look is displayed on her dedicated Instagram page and has found her over 1.8 million followers on the platform. As a social media influencer, Juniper is reaching thousands on a daily basis, educating them on pet ownership, animal treatment, and other cute animals.

In our exclusive interview, Juniper’s owner, Jessika, gives us her take on what housing a pet fox actually means, and how success on Juniper’s channel has enabled her to partner with brand and non-profit organizations.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Industry Spotlight With Next Games’ Marketing Director, Joonas Virtanen

Industry Spotlight With Next Games’ Marketing Director, Joonas Virtanen

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview: Joonas Virtanen of Next Games Talks Marketing Strategy, Industry Trends & More

Finnish mobile game company Next Games opened in 2013, and has firmly established itself as a leader in game development and marketing strategy. In just under five years, the company has grown to 100 employees and launched two popular mobile games.

Next Games created the mobile game Walking Dead: No Man’s Land for AMC’s TV series The Walking Dead. YouTube stars Lele Pons and Anwar Jibawi collaborated with Next Games to promote the game, which has been a massive success. Both videos created by the top YouTubers to showcase the game have millions of views to date. 

We spoke with Joonas Virtanen, Marketing Director of Next Games, about the company's influencer marketing efforts, upcoming product launches, and the future of the gaming industry. Read the interview below:

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in blog, Influencer Marketing, Social Media Influencers, YouTube Influencers

8 Affiliate Marketing Statistics Every Marketer Must Know

8 Affiliate Marketing Statistics Every Marketer Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

8 Statistics That Prove Affiliate Marketing Is Winning With Marketers

In 2016, U.S. retailers spent $4.7 billion on affiliate marketing. Astoundingly, by 2020 U.S. affiliate marketing spend is expected to rise to $6.8 billion.

Today, affiliate marketing is implemented across a wide range of social media. YouTubers often include affiliate links in video descriptions to highlight the products they mention or the clothes they’re wearing. Similarly, bloggers frequently place affiliate links within product reviews posted on their blog. The use of affiliate marketing strategies has become increasingly relevant as consumers demonstrate a preference for online shopping, and content creators look for new ways to generate revenue.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, YouTube Influencers

Why Social Media Video Is Trending With Audiences

Why Social Media Video Is Trending With Audiences

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

8 Reasons Why Social Media Videos Are Hugely Popular With Audiences 

In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.

For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire Internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Sponsored Instagram Videos vs. Sponsored Instagram Photos: Which Is Better?

Sponsored Instagram Videos vs. Sponsored Instagram Photos: Which Is Better?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Sponsored Instagram Videos vs. Sponsored Instagram Photos: A Marketer's Guide

In 2016, an estimated $1 billion was spent on influencer marketing initiatives on Instagram alone. The vastness of the Instagram influencer market illustrates that advertisers around the world have identified Instagram as a valuable vehicle for sponsored content.  

With spending on Instagram influencers exploding, it’s important for marketers to think critically about how to best deliver their message. On Instagram, there are two forms of content that can be shared: photos and videos. In this post, we’ll compare sponsored Instagram videos (including Instagram Stories) to sponsored Instagram photos and evaluate the effectiveness of each type of sponsored content.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Online Video Marketing, Sponsored Content With Influencers

Amazon’s Marketing Strategy With Social Media Influencers

Amazon’s Marketing Strategy With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Amazon Marketing Case Study: How Amazon Partners With Influencers For Audible, Prime Day & More

Amazon is the biggest e-commerce website in the world and continues to grow rapidly, with new features and options for its audience every day. Whether it’s the newest digital TV series or its smart home Echo, Amazon is seemingly specializing in every industry. To break into new industries, Amazon markets to new audiences through influencer sponsorships on social media.

This Amazon marketing case study explores how Amazon advertises a variety of products and services by leveraging Instagrammers, YouTubers, and influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 Sustainable Blogs & Green Living Influencers Making A Difference

10 Sustainable Blogs & Green Living Influencers Making A Difference

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Best Sustainable Blogs & Green Living Influencers Driving Global Social Change 

Bloggers are well known for their great taste and insider tips by readers worldwide. The best blogs offer a personal touch and connect with both niche audiences. Just as fashion, fitness, lifestyle, and travel influencers have found their place in the social media world, sustainable bloggers and green living influencers are becoming an increasingly popular subgroup. They present a unique opportunity for advertisers to reach the conscious consumer and champion altruistic causes.

Green living influencers are using social media to promote a sustainable lifestyle and can be can be leveraged to promote brands with the same aim. Here we’ve compiled the top 10 sustainable and green living influencers currently ruling the blogger space.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers

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