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The 6 Biggest Influencer Marketing Challenges & How To Overcome Them
60% of all of U.S. 13- to 34-year-old smartphone users are active on Snapchat, one out of four Gen Z members report checking Facebook “constantly” and 500 million people use Instagram every single day. The rise of social media, coupled with the decline of television, is prompting many marketers to redirect their focus from traditional advertising to influencer marketing.
On Instagram alone, influencer marketing is now a $1 billion dollar industry. As more and more brands look to adopt influencer marketing, this figure is growing steadily.
However, there are a host of challenges associated with implementing an influencer marketing campaign from start to finish. Here we’ve broken down the top six influencer marketing challenges advertisers face and how to overcome them. From choosing the right influencers to meeting FTC guidelines, learn how to manage each obstacle.