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Creating An Effective Influencer Brief: The 11 Must-Include Items & 4 Common Mistakes To Avoid
In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketing campaign. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer.
An effective influencer brief is one that an influencer can clearly understand and follow, and leads to measurable campaign results. Conversely, both an arduous influencer brief or one lacking sufficient detail can lead to a poor performing campaign.
The best influencer briefs lay the foundation for successful campaigns and productive ongoing relationships with influencers. Here we’ll outline 11 essentials every influencer brief should include and examine 4 specific influencer brief mistake marketers should avoid.