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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Marketer’s Guide: How To Write An Effective Influencer Brief

Marketer’s Guide: How To Write An Effective Influencer Brief

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Creating An Effective Influencer Brief: The 11 Must-Include Items & 4 Common Mistakes To Avoid

In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketing campaign. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer.

An effective influencer brief is one that an influencer can clearly understand and follow, and leads to measurable campaign results. Conversely, both an arduous influencer brief or one lacking sufficient detail can lead to a poor performing campaign.   

The best influencer briefs lay the foundation for successful campaigns and productive ongoing relationships with influencers. Here we’ll outline 11 essentials every influencer brief should include and examine 4 specific influencer brief mistake marketers should avoid.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

Exclusive Interview With Meme Influencer Jessica Sorkin Of @TheHandyJ

Exclusive Interview With Meme Influencer Jessica Sorkin Of @TheHandyJ

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Jessica Sorkin, The Instagram Meme Influencer Captivating Audiences Everywhere

Few people are as honest online as Jessica Sorkin. Her highly successful Instagram meme account @TheHandyJ addresses topics of all sorts. Many of her memes poke fun at the perils of intimacy and relationships, while others hilariously adapt popular shows and movies like Keeping Up with the Kardashians and Remember the Titans.

Sorkin maintains nearly 600,000 dedicated fans on Instagram alone. We sat down with the creative mastermind to discuss how her master's degree in Marriage and Family Therapy plays into her memes, what it takes to make a viral meme, and her plans for the future.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

For the latest influencer marketing news, resources, and case studies subscribe to our weekly newsletter.

Mediakix & Next Games Named 2018 Shorty Award Finalist For Best Influencer & Celebrity YouTube Campaign & Gaming

Each year the Shorty Awards celebrates the web's best social media content. Whether influencers, brands, or agencies, Shorty Awards winners redefine what it means to captivate online audiences and consistently push the boundaries of what can be accomplished on social.

Mediakix is a finalist in not one, but two Shorty 2018 categories: Gaming and Best YouTube Influencer/Celeb partnership. The agency's viral influencer marketing campaign for The Walking Dead: No Man's Land mobile game enamored the internet in June and July of 2017. Read on to learn about the one-of-a-kind campaign, which has had a social reach of 46 million to date.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Twitch vs. YouTube: Behind YouTube’s Plan To Win Over Twitch Influencers

Twitch vs. YouTube: Behind YouTube’s Plan To Win Over Twitch Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What To Know About The Ongoing Battle Between Twitch vs YouTube

YouTube rules online video in all areas but one: video game live streaming. Its central competitor is Twitch, a live streaming platform launched in 2011 and used predominantly for gaming. As of 2018, Twitch garners 10 million DAUs, with roughly half of its users spending 20 plus hours a week on the platform.

Twitch offers an incredibly powerful means to reach gaming enthusiasts whose purchases fuel the lucrative gaming industry. The world’s 2.2 billion gamers spent $109 billion on gaming last year. In the U.S. alone, the industry generates more than $30.4 billion in yearly revenue.

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in blog, Influencer Marketing, Influencer Marketing News, Sponsored Content With Influencers, YouTube Influencers

Marketer’s Guide: The 6 Essentials Of An Influencer Marketing Contract

Marketer’s Guide: The 6 Essentials Of An Influencer Marketing Contract

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

6 Critical Items To Include In Every Influencer Marketing Contract

From raising brand awareness to generating sales, influencer marketing has proven to drive results for brands. In a recent survey, 62% of marketers reported that influencer campaigns increased press coverage surrounding their brand and 59% said it boosted website traffic.

However, without a detailed influencer marketing contract advertisers can fall prey to low campaign performance, FTC criticism, the backlash of influencer controversy, and more. Here we’ll outline the six essentials that marketers should include in every influencer contract.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Top Celebrity Influencer Marketing Campaigns With Kevin Hart, Khloe Kardashian & More

The tremendous growth of influencer marketing has given way to a central debate, which should my brand partner with: celebrities or social media influencers? While some top social media influencers boast millions of followers, celebrities present unparalleled visibility. Take Selena Gomez’s Instagram for instance, her 135 million followers eclipse Japan’s population.

For a brand, being featured on a top celebrity social media account offers both massive exposure and broad appeal. Unlike social media influencers who create content focused on specific niches, the likeness and recognizability of celebrities allow them to reach audiences that are not only enormous but diverse.

Here we’ll analyze five of the most impressive celebrity influencer marketing examples to date. From Amazon to Wendy’s, brands of all types are turning to the globe’s most notable stars on social media to appeal to millions.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Should Your Brand Work With Controversial Influencers?

Should Your Brand Work With Controversial Influencers?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What Brands Should Takeaway From The Logan Paul Fiasco: History, Backlash, YouTube's Response

He’s faked his own murder, gifted his roommate a $20,000 Rolex for no reason, and kidnapped his brother’s girlfriend. Who is he? 22-year-old Logan Paul, a YouTube celebrity with 20 million subscribers across two YouTube channels and millions of dollars in influencer deals via big brands like Walmart, Dunkin Donuts, and more.

But now, Paul’s lucrative internet career is in disarray following a video he posted featuring a human corpse. Many believe that Paul’s career as an influencer is finished and that he represents the type of disastrous collaborator brands should avoid. Others argue that Paul, as a sensationalist, attracts enormous millennial and Gen Z audiences and is therefore worth the risk as a brand collaborator.

Here we’ll break down the fallout of Paul’s controversial video and analyze its implications for YouTube, brands, and the wider influencer industry.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, YouTube Influencers

The 20 Best Instagram Meme Accounts To Follow Now

The 20 Best Instagram Meme Accounts To Follow Now

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 20 Best Instagram Meme Accounts Providing Viral Entertainment To Millions

Offering relatable and hilarious content, memes appeal to the masses and are quickly becoming one of the trendiest content formats on social media. Similar to their Facebook meme page counterparts, top Instagram meme accounts have upwards of 10 million followers and are growing by the day.

Some meme accounts focus on specific topics, like relationships or childhood memories, while others focus on targeting specific demographics, such as the millennial female. Here we'll examine 20 of the top Instagram meme accounts around. Each is making its mark on the online world and stirring a laugh in users no matter the niche.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Of The Best Mobile Game Marketing Examples With YouTube Influencers

In 2017, the mobile gaming industry generated $50.4 billion in global revenue. Long gone are the days when gaming was limited to a television console and a niche audience of young males. From Candy Crush to Minecraft, mobile games appeal to all demographics and offer a gaming experience that you can take anywhere.

Today, the average American adult spends roughly 23 minutes a day playing mobile games. Furthermore, 60% of female mobile gamers play every day. As the industry expands, mobile gaming brands are increasingly leveraging social media influencers. Here we’ll examine five top mobile game marketing examples from Best Fiends, Next Games and more.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Biggest Brand Activations & Influencer Partnerships At SXSW 2018

The Biggest Brand Activations & Influencer Partnerships At SXSW 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Top SXSW Marketing Campaigns Of 2018 With Bumble, Uber & Mercedes

South by Southwest (SXSW), the annual festival and conference based in Austin, Texas, is in full swing. With over 421,000 attendees from a diverse range of industries, the event presents a unique opportunity for marketers to promote new products and raise brand awareness.

Brands of all sizes are hosting elaborate events and partnering with influencers to expand the reach of their campaigns. Here, we’ll take a closer look at how three major brands are kicking off SXSW 2018 with influencers.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

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