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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

6 Influencer Marketing Challenges That Will Make Or Break A Campaign

6 Influencer Marketing Challenges That Will Make Or Break A Campaign

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The 6 Biggest Influencer Marketing Challenges & How To Overcome Them

60% of all of U.S. 13- to 34-year-old smartphone users are active on Snapchat, one out of four Gen Z members report checking Facebook “constantly” and 500 million people use Instagram every single day. The rise of social media, coupled with the decline of television, is prompting many marketers to redirect their focus from traditional advertising to influencer marketing.

On Instagram alone, influencer marketing is now a $1 billion dollar industry. As more and more brands look to adopt influencer marketing, this figure is growing steadily.

However, there are a host of challenges associated with implementing an influencer marketing campaign from start to finish. Here we’ve broken down the top six influencer marketing challenges advertisers face and how to overcome them. From choosing the right influencers to meeting FTC guidelines, learn how to manage each obstacle.

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in blog, Influencer Marketing, Social Media Influencers

Does YouTube’s “Includes Paid Promotion” Tag Satisfy FTC Guidelines?

Does YouTube’s “Includes Paid Promotion” Tag Satisfy FTC Guidelines?

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

What Marketers Must Know About YouTube’s “Includes Paid Promotion” Tag

In the past few years, influencer marketing has progressed tremendously, particularly on YouTube, with creators in the one to three million subscriber range now earning an average of $125,000 per sponsored video.

Influencer marketing is becoming a substantial component of advertising budgets, and as it grows, the industry is facing stricter FTC regulations. 2017 was a year characterized by increased FTC enforcement, during which 90 brands and influencers were delivered warning letters for failing to meet the FTC’s guidelines for sponsored content.  

In the wake of the FTC’s crackdown, social media platforms are introducing features that foster increased transparency in sponsored content. Both Instagram and YouTube are among those that have added sponsored content disclosure features. Here we’ll break down YouTube’s “Includes Paid Promotion” tag and define what is, how it fits in with FTC guidelines, and what it means for influencer marketing on YouTube and beyond.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Travel Vloggers Settie & Garrett Gee Of “The Bucket List Family”

Exclusive Interview With Travel Vloggers Settie & Garrett Gee Of “The Bucket List Family”

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

The Extraordinary Story Of How Settie & Garrett Gee, Creators Of "The Bucket List Family", Left Everything Behind To Travel The World

Young parents Settie and Garrett Gee made a drastic change in August 2015. The couple sold their belongings and set out on a journey across the world with their children Dorothy and Manilla.

Fast forward to the present, the Gee family is still seeing just how much the world has to offer and sharing their experiences along the way via their blog, YouTube, and Instagram. They've won the hearts of more than a million people across social media and are popularly referred to as "The Bucket List Family."

As they continue to make their mark on online video, the Gee family is doing so with positivity and humor. We sat down with Settie to discuss the family's travels to date, the process of building a YouTube channel, and how to navigate influencer partnerships.

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in blog, Influencer Marketing, Influencer Spotlight, Social Media Influencers, YouTube Influencers

The 10 Most Popular Instagram Stories Influencers To Know

The 10 Most Popular Instagram Stories Influencers To Know

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

The Top 10 Instagram Stories Influencers Creating Stellar Content

Since its July 2016 launch, Instagram Stories has grown to an impressive 300 million daily active users. Stories are photos and videos that disappear after 24 hours. However, with a recent update, Stories content is now archivable.

Influencers of many types are using Stories to connect with audiences through everyday lifestyle content offering a coveted inside look into each influencer's lives and sponsored content. Though the feature originated on Snapchat, top influencers are now posting 2X as many Instagram Stories as Snapchat Stories.

Here we’ve broken down how ten social media stars, ranging from beauty and fashion influencers to YouTube’s top comedians, are using Stories to entertain audiences everywhere.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Case Study: Huawei Mobile’s Dominant CES 2018 Influencer Marketing Campaign

Case Study: Huawei Mobile’s Dominant CES 2018 Influencer Marketing Campaign

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Huawei Mobile Stole The Show At CES 2018 Using 3 Tech Macro Influencers

Though it’s not a household name in the United States yet, Huawei Mobile, a Chinese company, is the largest telecommunications equipment manufacturer in the world, and it’s looking to crack the $55 billion US smartphone market. This year at CES, it promoted the launch of the Mate 10 Pro, its newest smartphone, with the help of tech influencers.

While a host of prominent brands leveraged influencer marketing at CES 2018, Huawei Mobile stole the show through partnerships with the tech industry’s biggest and most well-known influencers. The power of influencer marketing may be just what Huawei needs to gain the trust of US consumers and break Samsung and Apple’s stronghold on the US market. Here, we’ll break down Huawei’s elaborate CES influencer marketing campaign.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How 3 Major Brands Are Driving Success With Influencers At CES 2018

How 3 Major Brands Are Driving Success With Influencers At CES 2018

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How Intel, Toyota & Huawei Mobile Are Marketing With Top Tech Influencers At CES 2018

Each year, thousands of the world’s top tech brands congregate in Las Vegas to show off their latest and greatest inventions at the Consumer Electronics Show (CES), the world's largest tech convention. Last year, which marked the 50th anniversary of CES, there were nearly 200,000 industry professionals and 4,000 exhibitors in attendance.

As CES grows and evolves, tech influencers are becoming closely intertwined with the event. Read on to see why influencer marketing is becoming a critical component of many brands’ CES strategies, and how three major brands are leveraging tech influencers at CES 2018.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

A Comprehensive Guide To Beauty Influencer Programs

A Comprehensive Guide To Beauty Influencer Programs

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

A Marketer’s Guide To Beauty Influencer Programs: Tips, Examples & More

In 2016 alone, the U.S. beauty industry generated $84 billion in total revenue. Needless to say, consumer demand for hair care, skincare, and makeup products is high, particularly in the U.S.

In recent years, the success of the beauty industry has been aided significantly by social media influencers on Instagram, Snapchat, and YouTube. Within a single year, 86% of the most-viewed beauty videos on YouTube were made by influencers, compared to 14% by beauty brands themselves, demonstrating the power beauty influencers hold in exposing audiences to the newest beauty products and trends.

Here we’ll break down exactly what a beauty influencer program is and provide tips and examples to guide your next campaign with beauty influencers.

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in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

The 20 Most Popular YouTubers Dominating Online Video Today

The 20 Most Popular YouTubers Dominating Online Video Today

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 20 Most Popular YouTubers Boast An Astonishing 430+ Million Subscribers In Total

At over 430 million subscribers, the 20 most popular YouTubers have roughly 100 million more viewers than the entire U.S. population. If the top 20 are any indication, YouTube will grow to reach wider and wider global audiences. Brazil, Sweden, Spain, and Ireland are just a few of the countries represented by the world's most popular YouTubers.

Within these 20 most popular YouTubers, the gaming niche is well represented by nine influencers. While male channels continue to dominate, females are also climbing the ranks, with Yuya and Jenna Marbles holding spots 10 and 13 respectively. Here we’ve gathered the top 20 most popular YouTubers worldwide in descending order of current subscribers.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

Case Study: 5 Tech Marketing Campaigns With Top YouTubers

Case Study: 5 Tech Marketing Campaigns With Top YouTubers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Tech Marketing On YouTube: How Google, Samsung & More Collaborate With YouTube's Largest Influencers

With over 1 billion users, YouTube presents marketers with a unique opportunity to reach large, targeted audiences through online video content. As the influencer marketing industry grows, video marketing with influencers is expected to become an even more dominant advertising trend in 2018

YouTube influencers with one to three million subscribers earn an average of $125,000 per sponsored video, a figure that illustrates the enormous value they provide to brands. Top tech companies are capturing this value by turning to YouTubers to reach new and existing customers.

In the following case study, we’ll examine tech advertising campaigns from Google, Samsung, HP, Skype, and Xfinity Mobile to see how each partnered with top YouTube creators to drive results.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Billy Wingrove & Jeremy Lynch, The YouTubers Behind F2Freestylers

Exclusive Interview With Billy Wingrove & Jeremy Lynch, The YouTubers Behind F2Freestylers

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

How Billy Wingrove & Jeremy Lynch Built F2Freestylers, YouTube's Ultimate Soccer Skills Channel

Talented soccer players Billy Wingrove and Jeremy Lynch met in 2010 through their shared passion for soccer trick shots. The duo created their YouTube channel F2Freestylers in 2011 and the rest is history.

Whether in the form of a soccer tutorial, prank or challenge, the two friends impress their audience of more than six million with equal parts humor and raw athletic ability. We sat down with both Billy and Jeremy to discuss their social media journey thus far, how they approach creating videos and sponsored content, and more.

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in blog, Influencer Marketing, Influencer Spotlight, YouTube Influencers

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