Three of our top fashion bloggers have made it big, onto the cover of the February issue of Lucky magazine. Chiara Ferragni of The Blonde Salad, Zanita Whittington of Zanita Zanita, and Nicole Warne of Gary Pepper Girl, style bloggers who we have become so accustomed to seeing in our Instagram feeds are setting a new precedent in the fashion world. Chiara, Zanita, and Nicole offer fresh, personal, and insightful snapshots and musings of their fashion world on their style blogs and Instagram pages. Amassing hundreds of thousands of loyal fans over the years, these self-made style icons built their own brands that have captured the eyes of major fashion brands as viable and investment-worthy brand ambassadors. Nicole has modeled for Lancôme, Whittington has shot a campaign for Louis Vuitton, and Chiara created her highly successful shoe line. (Read more on picking the right influencers for your brand here.) As of late, editors and celebrities are no longer the only ones invited to the industry's most exclusive events such as fashion shows and award shows. Most recently, Chiara posted a couple selfies at the Golden Globes Party on her Instagram. The cover of any national magazine is what sells that issue which is why that coveted spot has been historically reserved only for household name celebrities, a trend started by Anna Wintour, editor-in-chief of Vogue magazine. "I see the role of Vogue to reflect what’s going on in the culture. The first celebrity that I put on the cover of Vogue was Madonna, and that was considered completely controversial at the time, too. It’s such a long time ago probably no one remembers, but she was a very controversial figure. Now she’s part of the establishment," remarked Anna.
Setting a new precedent for Lucky, Eva Chen, the social media savvy editor-in-chief who has over 320,000 followers on Instagram and almost 100,000 followers on Twitter just upped the ante in social media and influencer marketing. While some fashion insiders and industry experts may have reservations about the longevity of style bloggers, Eva and these bloggers are resetting the fashion landscape, ensuring that blogger influence certainly is not going away anytime soon.
Image source: http://www.luckymag.com/style/2015/01/blogger-cover