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Marketer’s Guide: How To Effectively Reach Young Millennials vs Old Millennials
Today, millennials — aka Gen Y — make up the world’s largest living generation. Though there’s no hard or fast rule, this group is generally understood to be comprised of those born between 1981 and 1996 and are now between 22 and 37-years-old.
Many have speculated whether Gen Y can be divided into two separate sub-generations: old and young millennials. Here we’ll examine the intergenerational differences between the old (30-37 years-old) and the young (22-29 year-olds). We’ll also offer insights into how these differences impact the way both groups should be marketed to.
The life experiences of a 22-year-old and a 37-year-old are markedly different. A person in their early twenties is likely just starting their professional career, whereas an individual in their thirties is usually professionally established and may even have a family. Not only are young and old millennials at significantly different points in their lives today, both experienced notable historical events at different life stages. Learn how to market to old millennials vs young millennials effectively by reading on below.