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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Use These 7 Tips To Take Your Brand Ambassador Program To The Next Level

Use These 7 Tips To Take Your Brand Ambassador Program To The Next Level

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

How To Build A Brand Ambassador Program With Influencers: Tips, Examples & More

Today, the average person spends nearly two hours per day on social media. As individuals spend an increasing amount of time online they’re also demonstrating an aversion to ads. A recent study found that two out of three millennials use an ad blocker on mobile and desktop, a number that’s likely even higher for Generation Z members.

In order to more authentically connect with consumers online, many marketers are implementing brand ambassador programs with social media influencers. Here we’ll define what a brand ambassador is, identify the benefits of building a brand ambassador program with influencers, and provide tips to guide your brand ambassador program.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

Influencer Marketing Vs. Celebrity Endorsements: Which Is Better?

Influencer Marketing Vs. Celebrity Endorsements: Which Is Better?

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing vs. Celebrity Endorsements: Which Is Right For Your Brand?

Brands are always looking for ways to situate themselves at the forefront of consumers’ minds. In all of the forms of advertising aimed at this end, one of the most coveted is the celebrity endorsement. Often constructed as a personal testimonial, celebrity endorsements are when an actor, musician, athlete or other pop culture figure promotes a business's products, services, or brand.

Late last decade, a new kind of testimonial began to emerge across a variety of social spaces. Known as influencer marketing, the advertising model takes a page out of the celebrity endorsement playbook, using popular online and social media personalities to promote commodities and messages for businesses. However, instead of “household names,” influencer marketing leverages the power and reach of online stars (“YouTubers,” “Instagrammers,” bloggers, etc.). More generally referred to as social media influencers, these personalities are often followed for their prowess and expertise in specific categories.

As consumers continue to spend more time on social media, considering whether a brand can best reach its audience through traditional celebrity endorsements or social influencers becomes a worthwhile exercise. Below, we’ll look at some of the advantages and disadvantages of influencer marketing vs. celebrity endorsements to help determine appropriate use cases.

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in blog, Influencer Marketing, Social Media Influencers, Sponsored Content With Influencers

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Google’s Marketing Strategy Utilizes Influencers To Advertise New Tech Products

Since its founding in 1998, Google has become one of the wealthiest and most powerful tech companies in the world. In 2016, the company ranked as the most visited multi-platform web property in the United States with a global revenue of $89.4 billion. While its original product revolved around online search, Google has since expanded into video, consumer electronics, and many other tech-oriented ventures.

In October, Google released two new hardware products: A voice-controlled smart home device called Google Home Mini and the second version of its Pixel smartphone. In the following case study, we’ll examine how the digital giant is collaborating with Instagram influencers to help promote both of these products.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Exclusive Interview With Food Blogger Lindsay Ostrom Of Pinch Of Yum

Exclusive Interview With Food Blogger Lindsay Ostrom Of Pinch Of Yum

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Inside Look: How Acclaimed Food Blogger Lindsay Ostrom Turned Her Love Of Cooking Into A Social Media Career

Food influencers across the internet are inspiring millions to step into the kitchen. Lindsay Ostrom of the food blog Pinch of Yum is one influencer who has found a way to stand out in the saturated space of food bloggers, Instagrammers, and YouTubers. Ostrom brings recipes of all types to her Instagram audience of half a million and boasts partnerships with brands among the likes of Chobani, Land O'Lakes, and more.

We interviewed the recipe creator to learn about how she turned her love of cooking into a full-time career on social media, and to get an inside look into her creative process and forthcoming projects.

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in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

10 Major Differences Between Influencer Marketing Platforms & Agencies

10 Major Differences Between Influencer Marketing Platforms & Agencies

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

10 Factors To Consider When Deciding Between Influencer Marketing Agencies & Influencer Marketing Platforms

Influencer marketing is one of the fastest growing sectors of advertising. On Instagram alone, the influencer marketing advertising spend is estimated to be $1 billion in 2017 and projected to exceed $2 billion by 2019. Accompanying this market growth, a variety of companies have cropped up to offer a range of services aimed at meeting the demands of the ever-evolving influencer marketing space.

For many brands and advertisers evaluating influencer marketing solutions, the choice often comes down to either working with an influencer marketing agency or learning how to use an influencer marketing platform (software). In this nascent and somewhat fragmented industry, it can be difficult for brands and marketers to determine which solution best fits their specific needs.

Below, we elucidate the 10 key differences between influencer marketing agencies and influencer marketing platforms.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

How Geneva Watch Group (Kenneth Cole, Ted Baker & Sean John) Markets On Social Media, With Influencer Marketing & More

Geneva Watch Group designs and manufactures watches for some of the world's most popular brands, including Kenneth Cole and Ted Baker London. Founded in 1974, the company is a global leader in the watch industry and loved by consumers all over the world.

Geneva's marketing strategy revolves around social media and influencer marketing. Partnerships with key Instagram influencers have been instrumental in helping the brand drive sales and generate widespread brand awareness.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Case Study: 6 Fashion Advertising Campaigns With Top YouTube Influencers

Case Study: 6 Fashion Advertising Campaigns With Top YouTube Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fashion Advertising on YouTube: How Nordstrom, Calvin Klein & Others Partner With Top YouTubers

In 2016, the U.S. fashion industry generated $72.1 billion in revenue through online sales. With that number projected to rise to a massive $116.3 billion as soon as 2021, it’s evident that Americans aren’t shy about purchasing apparel and accessories from web-based storefronts.

Currently, eight in 10 U.S citizens buy online each week, and as many as one-third of shoppers are likely to make purchases through social networks. In order to reach potential customers on Facebook, Instagram, and other social platforms, top fashion brands are now adjusting their advertising focus.

In the following case study, we'll take a look at fashion advertising campaigns by Nordstrom, Calvin Klein, Levi’s and other brands to see how partnering with top fashion YouTubers created exposure and drove results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Fitness Influencer Tammy Hembrow Built Her 7M+ Instagram Channel

How Fitness Influencer Tammy Hembrow Built Her 7M+ Instagram Channel

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Exclusive Interview With Fitness Influencer Tammy Hembrow

Top fitness influencers inspire and motivate global audiences through their aspirational social media content, enviable physiques, and incredible feats of athleticism. With over 7 million followers on Instagram and nearly one million YouTube subscribers, Australian Tammy Hembrow is one of the world’s most popular fitness stars, winning Cosmopolitan’s Woman Of The Year Award for social media fitness in 2017.

Tammy collaborates with notable brands including Good American, Fashion Nova, and Women’s Best. See how Tammy got her start on social media, her best business tips, how she works with brands, and more in our exclusive interview.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, YouTube Influencers

10 Kid Influencers Achieving Fame & Fortune On YouTube

10 Kid Influencers Achieving Fame & Fortune On YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Kid YouTubers 12 & Under Entertaining Audiences Online

The top kid YouTubers under 12 reach millions of subscribers regularly in the form of music videos, toy reviews, and more. For these young pre-teen sensations, YouTube is serving as a place to connect with global audiences and acts as a springboard for their careers in the entertainment industry.

The top 10 kid YouTubers under 12 are bringing childish spontaneity and enthusiasm to videos, and though they are young, they carry considerable influence on the consumer habits of the newest generation of kids.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Many People Use Instagram Stories? [User Growth Chart]

How Many People Use Instagram Stories? [User Growth Chart]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

See How Instagram Stories Doubled Its Users In Just One Year

Though Instagram Stories has been around for just over a year, the feature has quickly become one of the most popular avenues for sharing social media content. Regarded as a more user-friendly and discoverable Snapchat Stories, Instagram Stories is popularizing in-the-moment content, and is quickly being adopted by audiences and influencers alike as their preferred social media platform.

Instagram Stories already has nearly twice as many daily users as Snapchat, and the feature’s immense popularity and continued expansion have significant implications for audiences, influencers, and marketers alike.

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in blog, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Online Video Marketing

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