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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

Marketing To Young vs Old Millennials

Marketing To Young vs Old Millennials

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Marketer’s Guide: How To Effectively Reach Young Millennials vs Old Millennials

Today, millennials — aka Gen Y — make up the world’s largest living generation. Though there’s no hard or fast rule, this group is generally understood to be comprised of those born between 1981 and 1996 and are now between 22 and 37-years-old.

Many have speculated whether Gen Y can be divided into two separate sub-generations: old and young millennials. Here we’ll examine the intergenerational differences between the old (30-37 years-old) and the young (22-29 year-olds). We’ll also offer insights into how these differences impact the way both groups should be marketed to.

The life experiences of a 22-year-old and a 37-year-old are markedly different. A person in their early twenties is likely just starting their professional career, whereas an individual in their thirties is usually professionally established and may even have a family. Not only are young and old millennials at significantly different points in their lives today, both experienced notable historical events at different life stages. Learn how to market to old millennials vs young millennials effectively by reading on below.

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in blog, Influencer Marketing, Social Media Influencers

Everything Marketers Must Know About GDPR

Everything Marketers Must Know About GDPR

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Marketer’s Guide: What Is GDPR? (General Data Protection Regulation)

The General Data Protection Regulation will become enforceable on May 25, 2018. Many American companies are scrambling to prepare themselves for its enactment and working to understand what the new legislation entails. In the following post, we’ll break down what the GDPR includes, discuss its implications in the context of influencer marketing, and provide helpful tips marketers can follow to prepare for its looming enactment.

Put plainly, the GDPR is a new piece of European Union regulation that aims to protect European consumers by providing them increased rights pertaining to personal data. The regulation includes a number of measures that will force businesses of all types (brands, publishers, marketers) to alter the ways they engage with European consumers. Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing News

A Marketer’s Guide To Understanding YouTube Demonetization

A Marketer’s Guide To Understanding YouTube Demonetization

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YouTube Demonetization Cheat Sheet For Marketers

In the wake of its December 2017 Logan Paul PR disaster, YouTube abruptly altered its monetization policies, effectively making it more difficult for newer and smaller influencers to generate ad revenue on the platform.

It’s been a frantic few months for the tech giant — advertisers are demanding stricter content guidelines and stronger enforcement. Meanwhile, influencers of all sizes are frustrated with the platform’s poor communication and apparent disregard for its creators.

In April, the issue of demonetization came to head when a shooter attacked the company’s headquarters and authorities discovered she had expressed serious qualms with YouTube’s recent demonetization.

YouTube is scrambling to make drastic changes that simultaneously appease advertisers and influencers. Here we’ve provided a cheat sheet for understanding the current state of YouTube demonetization.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, YouTube Influencers

Instagram Restricts API: Disrupts Influencer Marketing Overnight

Instagram Restricts API: Disrupts Influencer Marketing Overnight

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Drastically Changes Its API In The Wake Of Facebook Woes

Facebook is arguably in the midst of its biggest crisis in company history. In March 2018, a New York Times investigation revealed that voter-profiling company Cambridge Analytica accessed and used the user information of approximately 50 million Facebook users to deliver targeted ads to influence voting behavior in government elections. Facebook has since said that the information of up to 87 million people may have been compromised. Instagram is one of the social apps that Facebook owns (the other major social app Facebook owns is WhatsApp).

The data breach is the biggest in Facebook’s history and highlights the platform’s failure to protect personal data. It also raises questions about the longevity of Facebook’s business model. Can a company safeguard its users’ data when that user data is central to generating revenue?

In the wake of the disaster, Facebook is overhauling the ways it manages user information. Most recently, the company altered Instagram’s API (application programming interface) — the software system that gives third-party apps and developers access to user information.

Many in the influencer industry — influencer platforms, influencers, and more — depend on user information accessed through Instagram’s API to conduct business and gather audience intel. These companies use the API to gather influencers' audience data, demographics, follower count, engagement, etc. As such, the change has had a significant impact on the influencer marketing ecosystem overnight.

Here we’ll outline the timeline of Instagram’s API changes, discuss the significance, and hear from industry insiders to gauge what the future holds.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers

Exclusive Interview With Travel Instagrammer Suzanne Bruch Of @wonderful_places

Exclusive Interview With Travel Instagrammer Suzanne Bruch Of @wonderful_places

How Travel Instagrammer Suzanne Bruch Of Wonderful Places Amassed 10M+ Followers

Travel enthusiast Suzanne Bruch started on Instagram in 2012 and in the span of six short years has amassed a dedicated following of over 15 million across four accounts. Her most followed account @wonderful_places is an amalgamation of the world's most stunning destinations, ranging from Krabi, Thailand to the Swiss Alps. Bruch sets herself apart from the web's countless travel influencers by curating images and videos from some of the best travel photographers around.

We sat down with Bruch to discuss her social media career to date, the elements necessary for building a viral travel account, and her approach to sponsored content. Read on to hear from the influencer herself in an exclusive interview.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Standout Brand Ambassador Programs From 4 Of World’s Biggest Brands

Standout Brand Ambassador Programs From 4 Of World’s Biggest Brands

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

How American Express, Lululemon, Red Bull & Maybelline Win With Brand Ambassadors

It’s no secret that partnerships with social media influencers can help brands reach wide audiences around the world. Brand ambassador programs give companies the opportunity to work with social influencers, athletes, and more through a coordinated strategy.

When crafting a brand ambassador program, a company has to make decisions about which influencers to hire, how many to use, and what kind of content they want shared. Here, we’ll delve into four stellar brand ambassador programs from American Express, Lululemon, Red Bull and Maybelline.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers

PopSugar Caught Reusing And Monetizing Influencers’ Photos

PopSugar Caught Reusing And Monetizing Influencers’ Photos

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

How PopSugar Became Entangled In Influencer Controversy

On April 17, 2018, news outlets among the likes of Racked, The Verge, and Fashionista broke a story centered around media and technology company PopSugar and Instagram influencers. Several fashion and lifestyle influencers have come forward and accused the celebrity and fashion-centric online news site of repurposing their Instagram content, without permission, to generate profits via affiliate links.

Founded in 2005, PopSugar is more than just a source of popular culture news. The media company also sells a quarterly subscription box, its own makeup line, and until last year owned the affiliate link service ShopStyle. According to its website, PopSugar’s global audience sits at 400 million, the brand reaches one-in-three millennial women and achieves 3.1 billion global monthly content views. This is all to say, the company has the potential to earn enormous sums of money using affiliate links.

In the following post, we’ll break down the fallout of the allegations against PopSugar and discuss the scandal’s implications for the influencer industry, particularly in regards to content ownership and copyright infringement. Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

Earth Day Marketing: How Brands Capitalize With Influencers

Earth Day Marketing: How Brands Capitalize With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How eBay, ThredUp & H&M Do Influencer Marketing On Earth Day

eBay and ThredUp are two resale brands that naturally align with Earth Day — both are sustainable to the point that they don’t produce any new products. H&M, on the other hand, is a name regularly equated with fast-fashion. A purveyor of the latest fashion trends, the brand historically hasn’t paid much thought to sustainability. In the following case study, we’ll compare and contrast Earth Day influencer marketing campaigns from each brand. All three sell consumer goods but recruit influencers to achieve different ends.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

How The Crazy Gorilla Found Viral Facebook Video Fame

During the summer of 2011, Anthony Nguyen was approaching his senior year of high school. He and a group of friends posted a comedic video on YouTube, which amassed 5,000 views in just a week on a channel with zero subscribers. Fast forward seven years and Nguyen is still running the same The Crazy Gorilla channel with his childhood friend Ramon Guzman.

Together the pair has created some of the internet's most engaging video content — their Facebook video comparing Donald Trump to Mean Girls has 27 million views. They also have one of the first original Facebook Watch shows, Mexican Survival Guide, that's winning the hearts of millions online.

We sat down with Nguyen to discuss his social media journey in-depth, the ingredients necessary for creating viral content, and the current state of the influencer industry, particularly as it relates to YouTube MCNs. Get to know the motivated and insightful creator here.

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in blog, Facebook, Influencer Marketing, Influencer Spotlight, Monetization, Social Media Influencers, YouTube Influencers

YouTubers vs Celebrities: Introducing The New Class Of Pop Culture Royalty

YouTubers vs Celebrities: Introducing The New Class Of Pop Culture Royalty

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Top YouTube Influencers Outperform Celebrity Sponsorships

As of Q4 2017, YouTube now has 1.5 billion monthly active users (MAUs). Viewers across the globe flock to the site each day to view content from their favorite YouTube creators (also know as YouTubers or YouTube influencers). Today's 20 most popular YouTubers have more than 430 million subscribers combined, eclipsing America's population by more than 100 million.

Prior to the rise and popularity of social media and success of influencer marketing, advertisers worked with traditional celebrities (those who got their fame from TV, acting, or modeling) to reach audiences and illicit sales. As audience and demographic/generational time spent differences have shifted (i.e. the decline of TV vs. rise of time spent on social and mobile devices), brands like Apple are now finding that YouTubers outperform celebrities and sometimes by a long shot.

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in blog, Influencer Marketing, Social Media Influencers, YouTube Influencers

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