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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

How To Find Instagram Influencers: Advice From Agency Pros

How To Find Instagram Influencers: Advice From Agency Pros

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Tips On Finding Instagram Influencers From Marketing Agency Insiders

Hitting the 1 billion global user mark and predicted to reach a $1.7 billion influencer market size in 2019, Instagram is on a steady ascent. In 2019, 89% of marketers rated Instagram as the most important strategic social media channel in their influencer marketing strategies. Instagram is about as crucial to executing effective influencer marketing campaigns as turning the oven on when baking chocolate chip cookies.

Brands of all types seek to capitalize on Instagram marketing by partnering with top Instagram influencers for cost-effective, high-reach, and engaging sponsored posts for both branding and direct response marketing. In order to execute these campaigns, brands must first know how to find the right influencers for their campaigns. So we asked our very own marketing experts their advice on the following:

  • Biggest mistakes to avoid when finding influencers
  • Best free tools to search for Instagram influencers
  • Pro tips for identifying Instagram influencers

Before we give the ingredients for finding Instagram influencers, it helps to know the biggest errors marketers commit when trying to find them.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers

Case Study: TikTok Marketing Campaign Rides On Instagram Influencers’ Coattails

Case Study: TikTok Marketing Campaign Rides On Instagram Influencers’ Coattails

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: TikTok Marketing Campaign Cooks Up Delish Content With Popular Instagram Food Creators

TikTok is a video-centric social media app hot on the heels of popular platforms including YouTube, Snapchat, and of course, Instagram. Offering users the ability to express themselves through quick clips set to popular music (available via the platform’s expansive library), the app has become a fashionable channel for lip-syncing, dance, comedy videos, and more.

tiktok marketing campaign

Particularly popular with Gen Z, TikTok reported 500 million worldwide monthly active users in June 2018. The massive numbers have led popular influencers and celebrities on other social platforms to establish their presence on TikTok as well. In kind, advertisers looking to connect with fans have begun collaborating with top TikTok creators to ride on the success of the buzzy, meme-like network.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

13 TikTok Statistics Marketers Need To Know: TikTok Demographics & Key Data

13 TikTok Statistics Marketers Need To Know: TikTok Demographics & Key Data

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related topics!

The Most Important TikTok Statistics

Remember Musical.ly? How about Vine? It’s hard to keep up with the constantly changing social media landscape as some apps excel, others merge, and even more die out. As non-members of the Gen Z and Millennial generations, it’s even harder to keep it all straight.

If you do remember Musical.ly, you may recall that in August 2018, it rebranded as TikTok after being acquired by Chinese company ByteDance the year before. And Vine? That app suffered a slow death, causing users to feel the dejection of media abandonment. But TikTok has stirred up a revival of short video clips—only now, it’s even more interactive, collaborative, and downright addictive.

tiktok statistics

TikTok has surged in popularity, surpassing the likes of Facebook, Instagram, YouTube, and Snapchat in monthly App Store installs and Q4 2018 worldwide downloads. While the app doesn’t appear to differ much from other looping, short-form video-sharing apps, TikTok has enticed and captivated consumers with a proclivity for binge-watching video content.

Don’t believe us? Download the app yourself and try not to fall down a rabbit hole of lip-syncs, challenges, dances, comedies, skits, and potentially cringe-worthy content.

In addition, brands are capitalizing on the app’s remarkable success to launch influencer marketing campaigns with top TikTok creators. As TikTok expands into the influencer marketing arena, marketers ought to know the 13 TikTok statistics shaping the world’s hottest app:

  1. TikTok was downloaded more than 660M times in 2018.
  2. TikTok is more popular on Android than iOS.
  3. More than 500 million people globally use TikTok monthly
  4. 26.5 million of the 500 million monthly active users are from the U.S.
  5. TikTok’s user base is largely based in India at 43% of all users.
  6. 66% of users are younger than 30-years-old.
  7. Users typically spend around 52 minutes per day on the app.
  8. 80% of TikTok’s sessions are on Android devices.
  9. In-app purchases increased by 275% year-over-year.
  10. 29% of monthly users open TikTok every day.
  11. The #RaindropChallenge has over 685.7 million views on TikTok.
  12. Jimmy Fallon’s #TumbleweedChallege created 8,000 videos with over 9 million views in seven days.
  13. There are more than 5 million #InMyFeelings challenge videos on TikTok compared to 1.7 million on Instagram.

Read More>>

in blog, Influencer Marketing Statistics

Case Study: Gymshark Influencers Dive Into TikTok Frenzy

Case Study: Gymshark Influencers Dive Into TikTok Frenzy

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Influencer Marketing Case Study: Gymshark Influencers Take A Bite Out Of TikTok

In September 2018, TikTok was the most downloaded social media app in the U.S. On a worldwide scale, the app achieved the same feat in Q4 2018. With more than 500 million global monthly active users, the rising short-form video network is now being included in conversations alongside more established platforms, such as Facebook, Instagram, Snapchat, and YouTube.

gymshark influencers

Businesses are also taking notice of TikTok’s potential as a marketing channel. On average, TikTok users are younger than other popular platforms while the community has a strong foundation in music (formerly Musical.ly). For fitness clothing brand, Gymshark, TikTok offers a means to reach and engage a distinct audience and demographics.

Founded in 2012, UK-based Gymshark came alive in the age of mobile social media. Utilizing influencer marketing to reach its customers, Gymshark has become an exciting global clothing competitor. The company reached 52.8 million in sales during the summer of 2018 and forecasts potential nine-digit revenue in the coming year. While companies capable of producing such numbers make many smart moves along their ascent, one of Gymshark’s go-to tools has been well-designed influencer marketing campaigns.Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

The YouTube Pedophile Problem: Is YouTube Adpocalypse Part II Upon Us?

The YouTube Pedophile Problem: Is YouTube Adpocalypse Part II Upon Us?

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

What Is The YouTube Pedophile Controversy?

The Lowdown:

  • Mainstream awareness of videos featuring young children, sexualized by congregations of predators viewing and commenting on them in plain sight, caused a furor among the YouTube and larger media community.
  • Major brands like Nestlé, AT&T, Disney, and Epic Games boycotted YouTube by pulling advertisements from the platform.
  • YouTube responded with a series of drastic measures aimed at fixing and preventing the recently exposed YouTube pedophile scandal.
  • YouTube creators have had mixed and charged reactions, with many fearing the resurgence of a YouTube Adpocalypse.

The Timeline:

  • February 17, 2019 - Matt Watson uploaded a video investigating the comments of pedophiles on videos of children.
  • February 20, 2019 - YouTube initially responded by disabling comments on millions of videos, terminating channels of users who left inappropriate comments, and reporting offenders to law enforcement.
  • February 22, 2019 - YouTube said that any videos featuring kids that received offensive or predatory comments could be demonetized while also introducing a new algorithm that would be more effective in deleting those comments.
  • February 28, 2019 - YouTube further escalated its response by stating they’d automatically disable comments on videos featuring children under 18 years of age.
  • March 1, 2019 - YouTube CEO Susan Wojcicki explained that the mass suspension of comments on videos of minors is a trade-off for young creators as YouTube prioritizes child safety.

Read More>>

in blog, Influencer Marketing, Monetization, Online Video Marketing, YouTube Influencers

Statistics That Show TikTok’s Insane Growth [Infographic]

Statistics That Show TikTok’s Insane Growth [Infographic]

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

TikTok Users Are Growing At An Incredible Rate [INFOGRAPHIC]

Look out Facebook, Instagram, YouTube, and Snapchat. The new kid on the block, TikTok, is ascending into the spotlight at a near exponential growth rate. As the short-form video app takes the lead across several categories, including downloads, users, and time spent, marketers need to get ahead of the trend to take advantage of TikTok's insane growth.

There are plenty of stats that demonstrate TikTok’s meteoric rise:

The data speaks for itself. In much less time than other leading social media apps, TikTok has shown promising signs of being the next go-to platform for advertisers. Many brands have already started sponsoring videos with TikTok's top creators. Needless to say, TikTok is a force to be reckoned with. Check out our infographic that illustrates TikTok's incredible growth.Read More>>

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in blog, Influencer Marketing, Influencer Marketing Infographics, Online Video Marketing

How The Beauty Transparency Movement Is Impacting Influencer Marketing

How The Beauty Transparency Movement Is Impacting Influencer Marketing

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Influencers Are Championing The Beauty Transparency Movement

What Is Beauty Transparency?

“Beauty Transparency” Defined

Beauty transparency is a phrase that refers to ethics and truthfulness of the beauty industry as it relates to customer knowledge. The beauty industry encompasses the sales of all cosmetic products including makeup, haircare, skincare, and fragrance. This industry has long been criticized for its opaqueness, meaning that consumers have little access to critical information about industrywide practices like the quality of ingredients, retail markup, and manufacturing process. In addition, the beauty industry has been criticized for being closed off to minorities in terms of product offerings and choice of models.

Major Themes Of Beauty Transparency Movement

fenty-face-grid-beauty-transparency

As customers demand to know more about their beauty products, there has been a push for increased transparency from both brands and influencers. Some of the major themes of the beauty transparency movement include:Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Social Media Influencers, YouTube Influencers

15 Steps On How To Find YouTube Influencers

15 Steps On How To Find YouTube Influencers

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Finding YouTubers For Your Marketing Campaign

Your familiarity with Instagram influencer marketing likely surpasses that of other social media channels comfortably. Instagram, after all, commands a significant space in a swelling influencer marketing industry.

how to find youtube influencers

In 2019, 65% of marketers plan to up their spend on influencer marketing and 89% say Instagram is the most strategically important social media channel for influencer marketing. YouTube, however, follows comes in close second with 70% listing it as a strategically important channel this year.

YouTube’s propensity for churning out successful influencers coupled with its pervasion among key demographics has positioned it at the forefront of influencer marketing. Consequently, finding the right YouTube influencers is increasingly more important for companies on the quest to reach its massive audience.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Is Influencer Marketing Evolving With Shoppable Instagram Posts In 2019?

How Is Influencer Marketing Evolving With Shoppable Instagram Posts In 2019?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

What Are Instagram Shopping Features?

Instagram Shopping features are relatively new to the nearly 10-year-old photo and video-sharing social networking service. Shopping on Instagram enables e-commerce brands to host an “immersive storefront for people to explore your best products.” Put simply, Instagram Shopping capabilities give brands the opportunity to share products through organic posts, Stories, or the Search & Explore function—all without ever leaving the app.

shoppable instagram

Here are a few Instagram Shopping features (we explore these and more later in the post):

  • Product tags
  • Shoppable Stories
  • Shopping tab on business accounts
  • Native payments
  • Shoppable Explore feed

First tested in November 2016, Shopping on Instagram has matured into a profitable avenue for brands to showcase their business to readily interested users. Whether through their own business profiles or through savvy Instagram influencers, brands of all kinds have been taking advantage of the Instagram repertoire of shopping features.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

The Marketer’s Guide To TikTok

The Marketer’s Guide To TikTok

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

What Is TikTok?

TikTok is a social media channel with a simple premise—users share short videos of themselves up to 15 seconds in length lip-syncing, dancing, pranking, or other comedic acts. TikTok users can add songs, effects, and filters before publishing it for the world to see.

You might be forgiven for having let social media’s latest craze sit on the periphery of your online radar. After all, short-form social video platforms have been around for several years now. From Vine to Instagram to Snapchat, recording snippets of users’ lives for the world to see has become just as much a part of the social media landscape as reading about your uncle’s political views on Facebook.

what is tiktok

Yet, even by the established standards of social media juggernauts, TikTok is making the kind of waves that would send chills down even the most confident boardroom executives in the industry.

It’s got everyone asking, ‘What is TikTok?’Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers

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