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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

Influencer Marketing News Roundup Snapchat Instagram Facebook New Ad Features

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Snapchat’s New Ads, Instagram’s Stories Ads, YouTube’s Content Creation Hopes, & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, Google's YouTube Labs, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Brands Need To Know About Facebook’s Branded Content Tool

What Brands Need To Know About Facebook’s Branded Content Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook’s Branded Content Tool Is A Must-Use For Brands

Branded content utilizes content as a way to promote or advertise for a brand. Branded content can represent a variety of marketing materials ranging from white papers, online YouTube videos, blog posts, and Instagram photos. Today, branded content is everywhere. The rise of social media and influencer marketing has made it impossible for brands to avoid branded content. Moreover, the recent FTC crackdown on branded content has revealed many related consumer issues such as transparency.

Increased attention to branded content has led brands and advertising platforms, especially social media websites, to be more cognizant of ethical consumer advertising practices, especially in influencer marketing. Specifically, brands and their partners need to include proper disclosure techniques. Facebook, in particular, has revamped its website and advertising tools for brands and their partners to give marketers a tool for their branded content.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

CES 2017’s Top Trends, Influencers, & Products

CES 2017’s Top Trends, Influencers, & Products

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

CES 2017: The Biggest Trends, Influencers, & Products

The Consumer Electronics Show (CES) is among the most anticipated annual events in the tech industry. Nearly 200,000 attendees descended on Las Vegas to see the upcoming products that will become available to consumers over the course of a four-day show. Thousands of brands from over the world showcased their newest, shiniest products and launched intricate marketing campaigns to stand out to the average consumer.

This year, brands at CES 2017 launched highly viewed and shared content on social media using major social media tech influencers. We go over the major product trends in CES 2017, notable products presented, and effective branded influencer campaigns that made the event available to all consumers around the world.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Influencer Marketing In 2017, Google Launches YouTube Labs, Periscope Boosts Live Streaming & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, YouTube Labs, and more:

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Why Publishers, Brands, & Influencers Are Using Facebook Live At CES 2017

Why Publishers, Brands, & Influencers Are Using Facebook Live At CES 2017

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Facebook Live Is Perfect For Marketers At CES 2017

Among the most anticipated annual events in the technology industry, the Consumer Electronic Show (CES) is where both top and emerging tech brands come together to showcase the newest, most groundbreaking products and services. In the past, audiences unable to fly to Las Vegas to attend the Show were subjected to secondhand news, either from videos posted after a product release or from articles relaying information.

However, this year, audiences can look forward to enjoying tech releases in real-time using live streaming. With several social platforms enabling users to live stream, CES can now be fully experienced on social media. We go over the different ways that brands, publishers, and influencers are using live streaming to showcase their CES experience, specifically on Facebook Live.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Snapchat Spectacles Sales Projections & Forecast

Snapchat Spectacles Sales Projections & Forecast

For the latest authoritative marketing news, trends, and stats on influencer marketing & related topics, subscribe to our industry digest newsletter! 

Snapchat Spectacles Is The Next $5 Billion Tech Product

Snapchat (now known as their parent company name, Snap Inc.) has a history of disrupting media, social behavior, and cultural norms. Snapchat, the social platform first known for disappearing picture messaging, quickly became the mobile app of choice for teens and millennials (Mashable). So much so that one study even noted that many millennials would rather delete their main calling app over losing Snapchat (Business Insider).

With over 150M current users, Snapchat has been the innovator in the arena of social apps with my many other industry stalwarts lagging behind in feature development directly copying Snapchat’s featured (e.g. Instagram Stories vs. Snapchat Stories). Snap Inc.’s recent release has evolved past the mobile app screen into tech products. They debuted their first hardware product “Spectacles” in November 2016 shortly after it filed privately from its IPO.

As its (predicted) March 2017 IPO date approaches, here’s how Snapchat’s user growth, unit sales, market penetration, and adoption rates will lead Spectacles to become a $5B year product by 2020.

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in blog, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Snapchat Influencers

Top 10 Female Travel Instagram Accounts To Follow

Top 10 Female Travel Instagram Accounts To Follow

For the latest news and trends on top Instagrammers, bloggers, YouTubers, Facebook stars, & Snapchatters, subscribe to our industry digest newsletter!

The World's Best Female Travel Instagrammers, Bloggers & Accounts To Follow

Instagram recently hit 600 million users before the start of 2017—up 100 million just in the last 6 months (Instagram Blog). While Instagram's growth can in part be attributed to the roll out of "new" features (it's adapted over from rival Snapchat), its mainstream adoption and engagement is spurred on by top power users namely Instagram influencers, social media stars, and celebrities.

Instagram's popularity as one of the world's top social media platform for capturing and sharing photos/videos has helped many image-centric categories, interests, and accounts reach acclaim with millions. With its jaw-dropping scenescapes, wanderlust, and insider views, travel Instagrammers, bloggers, and accounts have become highly-sought after by audiences and brands alike.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Top 30 Facebook Live Videos of 2016

Top 30 Facebook Live Videos of 2016

For the latest news and trends on top YouTubers, Instagrammers, Facebook stars, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

In 2016, live video streaming has become one of the dominant trends and preferred social media format/content for platforms, content creators, and consumers. Global market research firm MarketsandMarkets projects that the entire live video streaming industry will be worth over $70B by 2021, a 130% percent change for 2016's $30B. Periscope's initial user growth and popularity (the now Twitter-owned live streaming platform added more than 1 million users within its first 10 days) paved the way for both veteran social media platforms including YouTube, Facebook, and Facebook-owned Instagram and upstart social media apps (e.g. Musical.ly's standalone live streaming app, Live.ly) to double-down on their live video streaming offerings.

Facebook for 2016 has chosen to focus heavily on "all things video" including the development of their video platform, live streaming capabilities, and video messaging. Over the summer, Facebook spurred growth of their video properties by paying social media influencers, publishers, and celebrities over $50M to use and experiment with Facebook Video and Facebook Live.

As such, many of 2016's biggest and memorable moments have been shared on Facebook Live. Here are the top 30, most viral Facebook Live videos—which ones have you seen and are your favorites?

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in blog, Facebook, Influencer Marketing News, Online Video Marketing

Facebook Live vs Live.ly: Which Live Streaming Platform Is Better?

Facebook Live vs Live.ly: Which Live Streaming Platform Is Better?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook Live Vs. Live.ly: Which Platform Wins For Best Live Streaming?

Live streaming will take center stage in 2017 and every social media platform is racing to become the destination for live video. Of the live stream choices, two of the most buzzed about are Facebook Live, under Facebook, and the new Live.ly app, under Musical.ly. We compare the major features of these two developing live streaming platforms and go over the opportunities for influencers and brands.

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in blog, Facebook, Monetization, Online Video Marketing

Our Best Influencer Marketing Blog Posts, Infographics, & More For 2016

Our Best Influencer Marketing Blog Posts, Infographics, & More For 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

A Year In Review: 2016's Best Influencer Marketing Blog Posts, Resources, Infographics, Guides & More

Happy Holidays from Mediakix! As we wrap 2016, here are the top influencer marketing blog posts that helped shape and inform our industry of advertisers, brands, clients, and social media influencers (for our complete guides, how-to's, and more, see our Resources page).

Stay tuned after the Christmas holiday for our influencer marketing trends and predictions for 2017!

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics

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