X

The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

The 7 Traits Of Top Influencer Marketing Agencies

The 7 Traits Of Top Influencer Marketing Agencies

Influencer marketing is a constantly evolving industry. To stay ahead of the curve, subscribe to our industry digest newsletter

The 7 Characteristics Of Top Influencer Marketing Agencies

Influencer marketing is one of the most valuable and effective ways for brands to advertise on social media. As the industry has grown, so have the ways that brands can access it. In particular, influencer marketing agencies offer brands expertise into a nuanced and quickly growing space with best practices, managed services, and proven results.

However, in an increasingly crowded space, some agencies are more qualified than others. The most outstanding influencer marketing agencies will have these 7 characteristics in common.

Read More>>

in blog, Influencer Marketing

YouTube Multi-Channel Network Pros And Cons

YouTube Multi-Channel Network Pros And Cons

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

The Pros & Cons Marketers Must Know About YouTube MCN's

Multi-channel networks (MCNs) first emerged on YouTube to leverage the power and potential of the platform’s biggest channels and most influential stars. Utilizing an amalgam of practices adopted from talent agencies, marketing firms, and production companies, MCNs sought to create a new business model to help represent and service the platform’s unique talent (“YouTube influencers" or "YouTubers”).

As both YouTube and YouTubers have evolved, MCNs have attempted to evolve and meet the needs of the changing landscape, seeking to provide influencers and creators services such as digital rights management, monetization, and funding, audience growth and development, as well as collaborations and partnerships.

Read More>>

in blog, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Uber Marketing Case Study: How Uber Partners With Top Travel, Fashion & Lifestyle Influencers On Instagram

Over the course of eight years, the car transportation service Uber has generated five billion trips through its mobile app. Since its founding, Uber Technologies Inc. has expanded into other ventures, including meal delivery and large-scale shippingHowever, the company’s growth has been met with considerable controversy in a variety of arenas. Notably, founder and CEO Travis Kalanick resigned in June 2017.

Nevertheless, in the face of challenges, Uber has pushed forward to maintain their dominance within the transportation service sector. In the following case study, we’ll examine two Uber influencer marketing campaigns — one promoting Uber NYC during the spring and summer of 2017, and the other advertising the car service more generally.Read More>>

in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Exclusive Interview With Alonzo Lerone, YouTube Personality & Meme Creator

Exclusive Interview With Alonzo Lerone, YouTube Personality & Meme Creator

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Discover How Alonzo Lerone Turned Comedy & Social Media Into A Full-Time Career

From fail compilation videos to laugh out loud memes, Alonzo Lerone is a comedic sensation on social media. Known for delivering a heavy dose of hilarity to fans each week in the form of YouTube videos and memes, he maintains millions of followers. He has even leveraged his online success to create an original merchandise line.

As a top meme creator and YouTube personality, Lerone has partnered with big brands among the likes of 23andMe and Tums. We caught up with him to discuss his journey as a social media influencer and learn how he stays true to himself and provides entertaining content to his audience.

Read More>>

in blog, Facebook, Influencer Marketing, Online Video Marketing, Social Media Influencers, YouTube Influencers

Facebook Native Ads vs Marketing With Influencers On Facebook

Facebook Native Ads vs Marketing With Influencers On Facebook

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter! 

Influencer Marketing Vs. Facebook Native Advertising: Which Is Better?

With over 2 billion monthly active users, Facebook is one of the most coveted advertising platforms online. For years, businesses and brands have found success in reaching a variety of audiences via Facebook’s own native advertising, as well as through influencer marketing content.

Native advertising and influencer marketing offer distinct opportunities in terms of form/medium, reach, and engagement. Below, we’ll take a look at what these differences mean for businesses, as well as which approach might be most beneficial for a particular campaign.

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing Guides & How-To’s, Native Advertising With Influencers, Social Media Influencers

8 Statistics Showing How Snap Is Struggling

8 Statistics Showing How Snap Is Struggling

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media, subscribe to our industry digest newsletter! 

The 8 Statistics Summarizing The Snapchat Train Wreck

It’s been 9 months since Snap’s IPO, and according to its most recent earnings reports, the company is facing some major growth challenges. In the face of poor revenue and declining growth, Snap seems to finally admit that it needs to overcome major experience hurdles and that better address the looming presence of Facebook.

Though Snap’s struggles aren’t new, its earnings report is certainly a clear warning for the platform to tighten up. To better understand Snap’s position in the industry, we’ve compiled the most relevant statistics from its Q3 earnings report and recent studies.

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing, Snapchat Influencers

Exclusive Interview With Skyy John, The Cocktail Mastermind Behind Tipsy Bartender

Exclusive Interview With Skyy John, The Cocktail Mastermind Behind Tipsy Bartender

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Influencer Spotlight With Cocktail Expert & Facebook Star, Skyy John of Tipsy Bartender

If you’re a fan of cocktails you’ve probably heard of Tipsy Bartender. In seven short years Skyy John, the expert behind the online brand, has turned his love for drinks and entertainment into a full-blown digital media company. On Facebook alone, Tipsy Bartender maintains an astonishing 20.8 million page likes. His presence on YouTube and Instagram is similarly impressive, with 3.3 million subscribers and followers on each platform.

When Skyy isn’t brainstorming new cocktail ideas or collaborating with friends, he’s inspiring drink enthusiasts and beginners everywhere. Learn more about his journey as a social media influencer and what the future holds for Tipsy Bartender in our exclusive interview:

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Spotlight, Social Media Influencers, YouTube Influencers

When Will Instagram Reach 1 Billion Users?

When Will Instagram Reach 1 Billion Users?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Will Instagram Ring In 2018 With 1 Billion Monthly Active Users? At Its Current Pace, Yes.

Instagram announced 800 million monthly active users and 500 million daily active users on September 25, 2017. Instagram has come a long way in since it launched in 2010. When it was acquired by Facebook in 2012 for $1B, it had 30 million users. With last year’s introduction of Stories and improved messaging functionality, Instagram not only stole Snapchat’s thunder, but seemed to accelerate its own user growth.

In the year following Instagram Stories’ introduction, Instagram grew by an additional 100 million users, and it continues to grow at an unprecedented rate. In the past 5 months, Instagram added an average of 653,595 users per day.

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Social Media Influencers

The 13 Biggest Influencer Marketing Trends To Know For 2018

The 13 Biggest Influencer Marketing Trends To Know For 2018

For the latest influencer marketing trends, news, and insights, please subscribe to our industry digest newsletter!

The Influencer Marketing Trends For 2018 And What They Mean For Businesses

In just a few years, influencer marketing has gone from an ancillary expense in many brands’ online marketing budgets to its very own digital advertising category. As we look forward to 2018, the influencer marketing space is expected to broaden its scope, extend its reach, and strengthen its impact.

While the growing landscape brings with it many exciting opportunities, new challenges will also arise. From measuring ROI, to federal regulations, to fake influencers, to evolving technologies and platforms, the coming year looks to have big implications for both influencers and the brands that partner with them.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News

30+ Instagram Case Studies: Top Brands, Campaigns, & Examples

30+ Instagram Case Studies: Top Brands, Campaigns, & Examples

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The 33 Best Instagram Case Studies From The World's Best Brands

With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today's top Instagrammers.

To illustrate how today's biggest global brands are leveraging the reach and engagement of the Facebook-owned photo-sharing app, we've compiled a list of over 30 Instagram case studies, including each campaign's creative strategy, examples of how companies created their brand-sponsored content (with and without digital influencers), and the results for each marketing initiative.
Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers

1 2 3 4 5 6 77

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405