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Travel Influencers Help Hotel Brands Reach Their Target Audiences
Travel influencers have created some of the most popular accounts and channels on social media platforms like Instagram and YouTube. Bringing the world to their followers, they offer picturesque images and videos, as well as recommendations on sites to see and places to stay. Hospitality brands looking to engage with consumers interested in travel have partnered with travel and other influencers to entice future residents to their hotels and resorts.
While many hotels are seeking to tap into the power of influencers, The Atlantic reports that some online personalities — both legitimate and otherwise — regularly push hotels for free stays in exchange for promotional posts. According to the piece, prestigious properties can receive a dozen or more messages per day from individuals claiming to be influencers. As a result, some hotels have created special application forms for influencer requests, while others have even banned influencers altogether.
Influencer marketing is on the rise as the hospitality industry also experiences impressive growth. Hospitality companies looking to catch the wave of influencer marketing can look to the successes of other hotel brands for insight into what works within the travel space.