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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

What Is Amazon Spark? What To Know About Amazon’s “Instagram Killer”

What Is Amazon Spark? What To Know About Amazon’s “Instagram Killer”

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Amazon’s New Spark Feature Is Coming For Instagram (But It Probably Won’t Catch It)

On Tuesday, Amazon launched Spark, a new feature in its mobile app that allows users to create and shop feeds according to their interests. The Spark feed is similar to Instagram’s, full of photos, captions, and hashtags. But the intention behind Spark isn’t sharing photos, moments, stories, or thoughts — it’s buying and selling.

There are stories and photos and moments on Spark, but the raison d’être of the feature is to highlight products that are sold on Amazon. Users can post content, comment on, and like (or “smile” as Amazon calls it) like they would on a social network, but Spark, at least for now, is a long way from actually being a social network.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

5 Ways That Brands & Influencers Break FTC Rules On Instagram

5 Ways That Brands & Influencers Break FTC Rules On Instagram

For the latest news and trends on top Instagrammers, bloggers, YouTubers & Snapchatters, subscribe to our industry digest newsletter!

How Brands And Influencers Are Breaking FTC Rules With Sponsored Instagram Stories & Posts

As influencer marketing grows on Instagram, FTC-compliant disclosures for sponsored content is taking center stage. Improper disclosure on social media has existed for years, but with millions of sponsored of posts making their way into Instagram feeds each month and 93% of celebrity social media endorsements violating FTC rules, it’s a bigger issue than ever before.

The Federal Trade Commission (FTC) monitors advertising, marketing, and more to guard against deceptive or unfair business practices, and their efforts extend to social media marketing and endorsements. FTC Guidelines for social media marketing outline specific required disclosures, but there are plenty of ways that influencers and brands are breaking the rules — both intentionally and inadvertently. Here are the top 5 ways that brands and influencers are breaking FTC rules on Instagram.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Comparing How Timex & MVMT Watches Market With Instagrammers

Case Study: Comparing How Timex & MVMT Watches Market With Instagrammers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Marketing Case Study: How Timex & MVMT Reached Audiences Over 2M in 1 Week

Influencer marketing on Instagram is now a $1 billion market, and has become central to many fashion brands’ marketing strategies. Some brands, such as Daniel Wellington, build their entire marketing plans around Instagram influencers. Relying exclusively on top influencers to market its products, Daniel Wellington was able to grow from a $15,000 startup company to one of the world’s hottest watch brands.

In this case study, we’ll analyze and compare how two other top watch brands, Timex and MVMT, approach the competitive Instagram influencer marketing space.

Both Timex and MVMT work extensively with lifestyle and fashion influencers to market their watches on Instagram. However, the two brands differ greatly in campaign content and messaging. We took a closer look at one week of each brand’s sponsored posts in order to compare key strategies, metrics, and results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Why Social Media Influencers Are Today’s Hottest Entrepreneurs

Why Social Media Influencers Are Today’s Hottest Entrepreneurs

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How Social Media Influencers Are Becoming The New Tycoons & Business Magnates

When we think of business magnates, we typically think of hyper-successful entrepreneurs who built their names on their booming businesses. They achieved far-reaching social influence as they built their fortunes in steel, oil, automobiles, railroads, newspapers, software, and more. Today, social media influencers are approaching success from another angle.

Influencers are making a name for themselves through fame on social media, then using their social capital to launch businesses and entrepreneurial ventures. The relationship between influence and financial success is changing, and more and more successful entrepreneurs are starting with digital fame.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

The Top 12 Things To Consider When Finding Influencers

The Top 12 Things To Consider When Finding Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Finding Influencers For Marketing Campaigns Starts With Considering These 12 Key Factors

Influencer marketing campaigns are nuanced and have a lot of moving parts, but there’s perhaps no decision more important in the campaign crafting process than choosing and vetting influencers. As the content creating heart and soul of the campaign, it’s vital that the influencers that marketers choose be effective, engaging, and brand safe.

Finding influencers is more than just a cursory Google search and a quick rundown of who has the most followers and gets the most comments. Here are the top 12 things that marketers should analyze and consider when choosing influencers for an influencer marketing campaign.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Major Publishers Are Marketing With Social Media Influencers

How Major Publishers Are Marketing With Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How BuzzFeed, Cosmopolitan, And The New York Times Are Marketing With Social Media Influencers

It isn’t just brands that are using influencers anymore — publishers are getting onboard, too. Leveraging social media influencers’ power and pull for original and branded content, publishers are boosting traffic and upping the efficacy of content created in partnership with brands. In a world where ad blockers are putting a serious dent in publishers’ ability to bring in ad revenue, they’re finding new ways to drive traffic and step out of the traditional (ergo blockable) advertising.

Influencers are proven experts when it comes to reaching and engaging audiences, which makes them a natural fit for helping publishers capture audience attention. BuzzFeed, Refinery29, The New York Times, Cosmopolitan, and more are building influencer networks to strengthen the performance of branded content and are even using some influencers in original content to drive traffic and boost advertising demand.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How 4 Top Brands And Influencers Use Instagram Stories For Marketing

How 4 Top Brands And Influencers Use Instagram Stories For Marketing

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Marketing With Instagram Stories: How 4 Brands And Influencers Used The Feature For Promotion

Since it was introduced last August, Instagram Stories has taken off. Stories allow users to share photos and videos that exist on the platform for 24 hours, then disappear. It’s a feature that’s similar to the central functionality of Snapchat, and the growing popularity has put a serious damper on Snapchat’s growth.

With more than 250 million Instagrammers using the feature every day, Instagram Stories has become a hub of activity and it has brands and influencers innovating how they share sponsored content on Instagram. Though ephemeral messaging presents some problems in measurement and staying power, Instagram Stories may be ideal for capturing a moment in a way that’s natural, urgent, and — at least in some cases — linkable. See how top brands and influencers are working together to bring sponsored content to Instagram Stories.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

What Are “Micro Influencers?” Definition & Examples

What Are “Micro Influencers?” Definition & Examples

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Micro Influencers Fit Into The Influencer Marketing Landscape

When we think of influencers, we often think of mega stars with millions of followers on social media. By now, most people on social media are familiar with high-profile influencers posting sponsored content in partnership with major brands, but there’s opportunity in marketing with smaller influencers, too. There have been initial studies supporting higher engagement with micro influencers.

A recent Digiday article highlighted how working with micro influencers can have its pitfalls, though. “Everyone talks about how these “micro influencers” have such high engagement,” an anonymous marketing executive said, “but who cares about a 20 percent engagement rate on a post when only 10 people liked it?”

Micro influencers have been touted for high engagement rates, but as the Digiday article points out, these aren’t the only metrics relevant to marketers. As the influencer marketing industry continues to grow, it’s important that marketers understand the role that micro influencers play in the industry, the pros and cons that come with working with micro influencers, and how they might prove effective for some marketing goals and strategies and ineffective for others.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Is Instagram The New Pinterest?

Is Instagram The New Pinterest?

For the latest news and trends on top Instagrammers, bloggers, & more, subscribe to our industry digest newsletter!

Could Instagram's Collections Feature Make It The New Pinterest?

Instagram is building out its feature set, inching closer to becoming the be-all and end-all social media app for visual content. Stories, Live, post saving and direct messaging features are expanding Instagram’s capabilities, and in April, Instagram added a collections feature, which allows users to organize their saved posts into private collections.

The collections feature lets Instagram users create something akin to boards on Pinterest, though they’re not public or shareable. As users save posts, they can create collections to categorize posts like one might on Pinterest — Vacation Ideas, Nature Photography, Puppies, etc. With more content, more ways to create, and more ways to share, it’s becoming easier than ever to spend more time in the app and to find more of what users are looking for all in one place. With this new Pinterest-like feature, will Instagram step into the curatorial space to threaten Pinterest like it's threatening Snapchat?

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in blog, Bloggers, Influencer Marketing, Instagram Influencers, Social Media Influencers

Exclusive Interview With YouTuber Grant Thompson, the King of Random

Exclusive Interview With YouTuber Grant Thompson, the King of Random

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Grant Thompson's Incredible YouTuber Journey From Airline Pilot To King Of Random

Grant Thompson, perhaps better known as the King of Random, built a YouTube empire around his endeavor to learn how the world works. From pyrotechnics to napkin folding, Thompson has delved into, tinkered with, and mastered a vast array of subjects and disciplines, and he's shared his journey with millions of subscribers along the way.

As the channel's grown, Thompson's made some key changes to how he approaches learning and sharing his projects. We caught up with him at VidCon to discuss how being a top YouTuber changed his life, what he's learned, and what's next for the King of Random movement.

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in blog, Influencer Marketing, Influencer Spotlight, Social Media Influencers, YouTube Influencers

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