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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

The Future Of Cable TV: How The iPhone Killed Television

The Future Of Cable TV: How The iPhone Killed Television

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Future Of Cable TV: How iPhone Streaming Capabilities Are Killing Television

The (R)evolution Of The Smartphone

In 1983, when Motorola debuted the world’s first production mobile phone—the DynaTAC 8000X—it’s hard to imagine anyone grasping the future that lie ahead. Never mind fitness trackers and podcasts — two things that weren’t even in peoples’ vocabulary at the time — the mere concept of a phone being used for anything but talking would have seemed alien….even silly. It certainly didn't seem that the future of cable TV would be irreversibly impacted by the rise of mobile phones.

Since the debut of the mobile phone, technology has evolved at a staggering pace. There have been incredible innovations, including improvements to range and reception, battery life and processor speeds, as well as advancements in broadband, WiFi, apps, and accelerometers. These technological leaps have helped to make the smartphone an essential part of our everyday lives.
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in blog, Influencer Marketing News, Online Video Marketing

What’s The Difference Between “The Plurals” and Gen Z?

What’s The Difference Between “The Plurals” and Gen Z?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

What Marketers Should Know About The Plurals — Also Known As Generation Z

The Plurals are coming. You may know them better as “Generation Z,” but they’re on their way to becoming a colossal purchasing power worldwide, and they’re unlike any generation before them. Plurals are the generation immediately following millennials, typically defined as being between 13-21 years of age in 2018.

girl-from-plural-generation

Plurals are smaller in number than the millennials and Gen Xers before them, but they’re poised to wield a great deal of financial power, making up 40% of U.S. consumers when they reach adulthood. There are plenty of opportunities to begin communicating and connecting with the Plurals now, and marketers would do well to begin the journey of understanding them sooner rather than later.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Social Media Influencers

12 Apple Statistics Marketers Should Know In 2018

12 Apple Statistics Marketers Should Know In 2018

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Top 12 Apple Statistics: Apple News & Stats For Marketers

Apple, Inc. is amongst the most influential and wealthy tech companies in the world. From smartphones to software to computers -- Apple is an innovative powerhouse that will continue to dominate tech and media for years to come.

Here are 12 Apple statistics relevant to marketers today:

  1. Apple has sold over 1.3 billion iPhones since launch (2007).
  2. Since 2001, Apple's stock price has grown by 15,000%.
  3. Apple sells 18% of smartphones globally and earns 87% of smartphone profits.
  4. Apple has $285.1 billion in its cash reserves.
  5. 81% of iOS users have installed the latest software version on their device.
  6. Apple paid $26.5 billion to iOS developers last year.
  7. Apple sold more watches (8 million) than the entire Swiss watch industry in Q4 2017.
  8. A trillion photos are taken each year on iOS devices.
  9. Siri completes 10 billion audio requests every month.
  10. Apple Podcasts hit 50 billion episode streams and downloads.
  11. ARKit is used on 2000+ apps.
  12. Screen Time will let users know how long they look at their iPhone daily.

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in blog, Influencer Marketing Statistics, Influencer Marketing News

Is YouTube Gaming Losing to Twitch?

Is YouTube Gaming Losing to Twitch?

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Twitch Vs. YouTube Gaming: Is YouTube Losing to Twitch?

In the battle for social media supremacy, different platforms have adopted different strategies. While the world’s largest networks (Facebook, YouTube, and Instagram), have worked to capture every conceivable demographic, others have targeted specific niches. Among the most successful of these specialized platforms is Twitch.tv, a streaming site and community dedicated to video game enthusiasts (gamers) and their content.

Twitch Vs. YouTube Gaming Analysis—Can A Niche Gaming Network Best The World’s Largest Streaming Video Site?

twitch-facebook-cover

While Twitch may not be a household name for many, it’s no obscure upstart. Purchased by retail giant Amazon in 2014 and boasting 15 million daily active users, Twitch is armed with a loyal following and capable support system. With its focus on creators, Twitch is now abuzz across the creator community, attracting top talent from some of the world’s most popular platforms, including online video behemoth, YouTube.
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in blog, YouTube Influencers, Online Video Marketing, Monetization

More Top Female Gamers On YouTube

More Top Female Gamers On YouTube

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More Top Female Gamers On YouTube — Popular Female YouTube Gamers

Mediakix compiled a list of the top female gamers on YouTube in 2016, but as gaming continues to explode in popularity, there are now additional top female gamers who deserve a spot on the list.

These women are reaching millions of subscribers through a wide variety of YouTube gaming video types: Let’s Plays, vlogs, speed runs, livestreams, and more. They play a wide variety of games, and, like their Twitch counterparts, include a wide variety of content on their channels. Cosplay, vacation updates, unboxings, and gaming setup tours are all par for the course with gamers. This list includes additional top female gamers on YouTube.

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in blog, YouTube Influencers

Top Social Stars Share Tips On How To Be An Influencer

Top Social Stars Share Tips On How To Be An Influencer

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

How To Be An Influencer: Tips From 20+ Of The World’s Top Instagrammers, YouTubers & Bloggers

Top social media influencers share how they make money with brands and spill how they make a living through brand partnerships on social channels including YouTube and Instagram.

The life of a social media influencer can have countless benefits, from invitations to exclusive events to lavish travel opportunities to six-figure sponsorship deals. However, the reality of a career as a content creator is not as glamorous as it may seem. The road to building a large and engaged audience is not easy, requiring patience, determination, and a significant time investment.

Many aspiring influencers struggle with getting started, creating consistent content, and growing and monetizing channels. However, they’re not alone. Even the world’s largest influencers have encountered these same challenges, and many have shared their advice with us. Here, we’ve compiled the best tips on how to become an influencer from dozens of top creators.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing

The Top 10 Teenage YouTubers Setting Trends On Social Media

The Top 10 Teenage YouTubers Setting Trends On Social Media

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Teenage YouTubers That Have Become Mainstream Celebrities

Having grown up with social media, teenage YouTubers appeal to a demographic, Generation Z, that loves online video. On average Generation Z members, those born in the early 2000s, spend 17 hours a day looking at screens. Compared to only 52% of millennials who report visiting YouTube every day, 72% of Gen Z members do so.

Popular teenage YouTubers ages 13-19 are constantly creating videos for their highly engaged peers and reaching out to their viewers. Marketers should take note of these YouTubers and their access to the newest consumers.

Here we’ve broken down the top 10 teenage YouTubers in descending order of subscribers.
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in Influencer Marketing Top Lists, blog, Influencer Marketing, Social Media Influencers, YouTube Influencers, Instagram Influencers, Fashion Influencers, Online Video Marketing, Monetization, Facebook

6 Public Relations Statistics & Trends To Know

6 Public Relations Statistics & Trends To Know

For the latest influencer marketing trends, news, and insights, please subscribe to our industry digest newsletter!

6 Public Relations Statistics That Show That PR And Marketing Are Becoming More Interconnected

As their name suggests, public relations (PR) firms and professionals specialize in connecting businesses with the outside world. Depending on the circumstance, a PR professional may want to increase exposure for a client or, in some cases, look to repudiate an unflattering story.

Traditionally, duties under PR purview have included dissemination of corporate news and press releases, various forms of promotion, damage control, and interfacing with the media. However, with the advent of social networks and democratized digital content, PR has had to adapt to a world where everything happens in real-time and anyone’s blog or Twitter feed can be the day’s hottest news outlet.

Below, we’ll break down six PR statistics and explore how businesses can use them to create successful strategies for the coming years.
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in blog, Influencer Marketing, Influencer Marketing Statistics, Sponsored Content With Influencers, Social Media Influencers, Online Video Marketing

The Top 10 Pinterest Influencers Curating Content Online

The Top 10 Pinterest Influencers Curating Content Online

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

10 Pinterest Influencers Sparking Your Next DIY, Style, Or Home Improvement Project

Pinterest launched in 2010 and has since amassed 200M monthly active users. In the past year alone, the social media site has also reportedly grown 40%. Pinterest is a platform where users connect based on their interest in particular products and topics. Users create “boards” that pertain to a specific topic, like interior design, and curate images and products sourced from across the internet.

On YouTube, Instagram, and other social media sites certain users have amassed millions of followers, and Pinterest is no different. The top 10 Pinterest influencers today have followers in the multi-millions and have used their online success to partner with brands and start businesses.

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in Influencer Marketing Top Lists, blog, Influencer Marketing, Social Media Influencers, Bloggers, Lifestyle Bloggers

How Many Users Does Spotify Have?

How Many Users Does Spotify Have?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How Many Users Does Spotify Have? Total Number of Spotify Subscribers And Monthly Active Users

Spotify is a streaming music service launched in 2008 in Sweden. Spotify allows users to stream music from a vast catalog of more than 35 million songs and create playlists with collections of songs. Users can play music using the mobile app, desktop, or web version of Spotify. Users can either play music for free with periodic advertisements or pay for a monthly Premium Subscription for unlimited ad-free streaming. Thus, paid and free users comprise all of Spotify's user base. Spotify pioneered streaming music, which has overtaken digital music downloads and CD sales as the dominant method of listening to music worldwide.

spotify-home

Though Spotify is mostly used for streaming music, users can also stream other audio-based content including podcasts, guided meditations, music videos, and stand-up comedy. Spotify connects with Facebook, providing a social component to the app. Users can follow friends, share playlists, and send songs via direct message. The app has upped its music discovery features in recent years, showcasing curated playlists, algorithm-driven radio stations, recommended artists, and other music exploration tools.

spotify-moods

Spotify is available in more than 65 countries and territories, including most of Europe, the Americas, Australia, and parts of Asia. Spotify continues to expand its service area and improve its offerings to grow its user base. The streaming music space is noisy - Apple Music and Pandora are Spotify's primary competitors; YouTube Music, Amazon Music, I Heart Radio, Soundcloud, and Tidal are just a handful of competitors in the streaming music space. So, how many users does Spotify have?

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