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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

The Top 10 Musers Dominating Social Media

The Top 10 Musers Dominating Social Media

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, Facebook stars, & Snapchatters!

These Top 10 Musers Have Over 43+ Million Followers Combined On Instagram

Musical.ly is one of the most popular new video creation apps, particularly among young Millennial and Generation Z users. The app allows users to create and share short-form performance videos, the most popular of which are lip-syncing videos reminiscent of 2014’s breakout app Dubsmash. As a 3-year-old company, Musical.ly is now a partner with Apple Music and has raised $100M adding 100M users in 2016

Called Musers, creators on Musical.ly are typically very young and are experts at leveraging their popularity on one platform to build large followings on others like TwitterFacebookSnapchat, and Instagram.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers

Instagram Stories vs Snapchat Stories: Where Do Top Influencers Post More?

Instagram Stories vs Snapchat Stories: Where Do Top Influencers Post More?

For the latest news and trends on top Instagrammers, Snapchatters, YouTubers, & bloggers, subscribe to our industry digest newsletter!

Top Snapchat Influencers Posted 25% More On Instagram Stories Across 30 Days [INFOGRAPHIC]

The introduction of Instagram Stories in August 2016 presented a major threat to Snapchat, crippling its user growth by 82% almost immediately. This month, Instagram stories reached 200 million daily active users, officially surpassing Snapchat in popularity just 8 months after its launch.

Users are shifting their attention to Instagram Stories en masse, which raises the question: have top Snapchat influencers shifted their attention, too?  

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers

Influencer Spotlight: Interview With @doyoutravel’s Instagrammer, Jack Morris

Influencer Spotlight: Interview With @doyoutravel’s Instagrammer, Jack Morris

For the latest news and trends on top Instagrammers, YouTubers, Snapchatters, and social media stars, subscribe to our industry digest newsletter!

Jet Setting With Instagrammer & Travel Photographer Jack Morris Of @doyoutravel

Jack Morris is the world traveler and professional photographer behind doyoutravel, his travel-focused Instagram account with over two million followers. He's known for his dreamy photographs of the most scenic places on Earth and is admired for his incredible lifestyle as a travel Instagrammer and a top Instagram influencer. 

Using Bali as his home base, Morris and his girlfriend, Lauren Bullen, traverse the globe in search of one-of-a-kind experiences, adventures, and the perfect shot. Check out Jack Morris’s exclusive interview with Mediakix as he highlights the behind-the-scenes perspective on his journey, his photos, and how he keeps up the nomadic lifestyle.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How YouTubers Leverage Popular Memes, Tags, and Trends

How YouTubers Leverage Popular Memes, Tags, and Trends

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How YouTubers Capitalize On The Power Of Popular Memes, Tags, and Trends

Creating content that’s part of a larger cultural conversation is vital to growing audiences and keeping them engaged. Digital culture moves at light speed, but the most effective creators are those who stay on top of the latest trends and find a way to make themselves a part of developing conversations that reach wide swaths of the internet.

Memes and tags are some of the unifying forces on YouTube, which is home to hundreds of millions of creators. Driving conversations and making YouTube more of a community of creators and less of a collection of accounts on the world’s largest video platform, memes, tags, and trends are used by the savviest YouTubers to keep their content fresh, relevant, and entertaining.

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in blog, Influencer Marketing, YouTube Influencers

How To Run A Social Media Giveaway With Influencers

How To Run A Social Media Giveaway With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 5 Must-Have Steps For Launching A Successful Social Media Giveaway With Influencers

Giveaways and contests are wildly popular on social media platforms like Instagram, Twitter, Facebook, Snapchat, and YouTube. Drawing interest from diverse groups of people and compelling audiences to interact with branded content and messaging in a unique way, giveaways are capable of providing a lot of value to brands, and involving influencers in giveaway efforts has the power to spread the message farther and wider with an impactful sense of authenticity.

There are a number of moving parts that make up giveaways and contests, though, and knowing how to manage them can help brands and marketers avoid headaches (and FTC ramifications) along the way. Here are the keys to doing successful social media giveaways with influencers:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Instagram Marketing Case Study: Walmart’s Partnership With Feeding America

Instagram Marketing Case Study: Walmart’s Partnership With Feeding America

For the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

Case Study: How Walmart Uses Cause Marketing & Instagram Influencers

In April, Walmart kicked off its “Fight Hunger. Spark Change.” campaign, in partnership with Feeding America. Walmart has a longstanding history of being a highly charitable company, ranking 2nd on Fortune’s 20 Most Generous Companies of the Fortune 500 list and donating a total of $1.6 billion to charitable causes in 2016.

This year, the social media portion of Walmart’s annual campaign is playing a larger role than ever before. Walmart is not alone in combining cause marketing with social media, a technique we saw in Stella Artois’ social media campaign with water.org.  Given that 87% of consumers say they would switch from one brand to another if the other brand supported a good cause, charitable campaigns can aid marketers on both the strategic and altruistic front.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Digital Content NewFronts: A Quick Marketer’s Guide

Digital Content NewFronts: A Quick Marketer’s Guide

For the latest influencer marketing news, trends, and insight, subscribe to our industry digest newsletter!

The Marketer's Guide To Making The Most Of The Digital Content NewFronts

With each passing year, digital content and original video become larger and more indispensable parts of our everyday lives. As publishers like The New York Times, Refinery29, and National Geographic endeavor to create new and compelling video content that drives digital media forward, platforms like YouTube, Hulu, and Twitter are finding new ways to bring that content to users. Brands and advertisers are paying close attention to both, finding opportunities to connect with audiences through the most successful digital media efforts.

The Digital Content NewFronts, an event held by the Interactive Advertising Bureau, exists to bring publishers, platforms, brands, and agencies together to discuss and shape the future of digital media.

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in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Facebook Advertising Statistics Every Brand Should Know

The Top 10 Facebook Advertising Statistics Every Brand Should Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries!

10 Facebook Advertising Statistics To Guide Every Online Marketer

Facebook advertising is one of the most popular forms of advertising today for many reasons, including the variety of ad format, large, diversified audience base, and potential engagement. Facebook reaches 1.23 billion people daily and 1.15 billion people daily through mobile. In a day, an average user will spend about 35 minutes on Facebook and 15 minutes on Instagram, Facebook’s trendy companion.

Facebook represents a huge opportunity for advertisers, we compiled the 10 biggest Facebook advertising statistics to guide brands through the array of options.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers

The Top 20 Fitness Influencers On Instagram To See

The Top 20 Fitness Influencers On Instagram To See

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram's Top 20 Fitness Influencers Have Over 90+ Million Followers

Instagram is home to a number of Instagrammers who build and cater to niche communities. Makeup experts, travelers, models, photographers, bakers, bikers, and more find ways to tap into a shared passion through one of the world’s most popular photo sharing apps. Fitness Instagrammers are some of the most ardent users with the most engaged and active fan bases.

These fitness-focused influencers come from a variety of different backgrounds — some were bodybuilders, others were models; some are mothers, others are trainers; some have written books, others have expanded into clothing lines, apps, and training programs. Instagram’s fitness community is more than just gym rats and #fitspo, it’s a starting place for many looking to change their lives and a social media staple for those looking to stay committed to their fitness goals.

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in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

How To Market To Generation Z Like A Boss

How To Market To Generation Z Like A Boss

Subscribe to our industry digest for the latest news and trends on influencer marketing, social media, and more!

Here's What You Need To Know About Marketing To Generation Z

The Post-Millennial Generation, Generation Z, is growing up. They’re moving past allowances, getting ready for first jobs and college applications. They’re not yet adults, but they’re becoming a bigger and bigger part of the world’s consumer base. They’re also the next big point of focus for many brands and marketers, who have long been focused on Millennials.

The first generation that’s enjoyed access to the internet and digital content for their entire lives, Generation Z has unparalleled abilities to research, multitask, communicate, and create with technology. They’re spending hours online each day, and the internet and social media are inextricable parts of their lives. Marketing to Generation Z means becoming a part of their online lives in a way that isn’t intrusive or artificial. Here are 5 things marketers should keep in mind as they try to reach and interact with Generation Z.

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in blog, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

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