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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Breaking Down The FTC Letters Sent To Over 90 Celebs, Influencers, & Brands

Breaking Down The FTC Letters Sent To Over 90 Celebs, Influencers, & Brands

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

A Closer Look At The FTC Letters Sent To 90 Celebs, Brands, & Influencers Who Violated Endorsement Guidelines

In April, the Federal Trade Commission (FTC) sent letters to more than 90 celebrities, influencers, and brands reminding them of the FTC’s endorsement and disclosure regulations. Though enforcement has been erratic, the FTC has long been aware of the problems of influencers and celebrities failing to properly disclose sponsored content on their social media channels.

In the past, the FTC has filed complaints against large companies like Lord & Taylor, Sony, and Warner Bros. for social media and digital advertising disclosure violations, but it’s increased its focus on influencers in recent months. In sending out notices, the FTC may be indicating that it’s going to be paying closer attention to influencer posts (and maybe even holding influencers accountable). We’re breaking down the letter that was sent to influencers to get a better understand of what the FTC explained to influencers and how things may or may not change as a result.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Guide: The Pros & Cons Of Marketing With Micro Influencers

Guide: The Pros & Cons Of Marketing With Micro Influencers

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The Pros And Cons Of Using Micro Influencers For Influencer Marketing

As influencer marketing gains momentum, more companies are getting involved. Influencer marketing is forecasted to become a $5-10 billion industry (and the Instagram influencer market alone is projected to be over $1 billion in 2017), which means that brands are investing into influencer marketing en masse.

In the early days of influencer marketing, brands worked with the largest influencers to reach the largest audiences, but things are changing. The term “micro influencers” is at the center of more and more conversations about influencer marketing, and it’s stirring up debate.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Why VidCon 2017 Is A Must For Advertisers

Why VidCon 2017 Is A Must For Advertisers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

VidCon Is A Powerful Must-Attend Opportunity For Marketers To Connect With Creators And Communities

VidCon has been bringing together creators, fans, organizations, and brands since 2010. The conference, held every year in Anaheim, California, is a gathering of creatives and enthusiasts centered around meet-ups, panels, workshops, and social events. It’s also one of the biggest opportunities for advertisers to experience the booming digital and social media marketing industry firsthand.

VidCon attendees are catalyzing a major change in celebrity, entertainment, and marketing. To millions of fans (many of them part of coveted younger demographics), today's biggest stars aren’t traditional celebrities, but emerging talent using digital platforms. The creators at VidCon are creating some of the most impactful content, and if advertisers want to be a part of the next wave of effective, relevant content, VidCon is the place to be.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The 10 Biggest Internet Advertising Statistics From IAB’s Revenue Report

The 10 Biggest Internet Advertising Statistics From IAB’s Revenue Report

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10 Top Internet Advertising Statistics Prove That The Industry Is Growing And Going Mobile

In its Q1 2017 and 2016 Full Year reports, the Interactive Advertising Bureau (IAB) found that internet advertising is generating historic revenue. Social media and desktop video ad revenues are on the rise, and plenty of other segments are rising along with them. Mobile is making up a larger part of the internet advertising landscape than ever before and for the first time, digital audio is making up a significant portion of internet advertising, too.

The numbers make it clear that internet advertising is growing and changing shape. IAB’s reports paint a picture of an industry that’s adjusting to trends and following consumers as they spend more time on phone screens. Take a look at the top 10 statistics from the IAB reports to learn more about the shifting tides of the internet advertising industry.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

What Is #Sponstagram And What’s In Store For Influencer Marketing On Instagram?

What Is #Sponstagram And What’s In Store For Influencer Marketing On Instagram?

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#Sponstagram Is Changing The Marketing Landscape, But FTC Violations Are Changing Its Course

Sponsored content on Instagram is becoming as commonplace as brunch pics. Instagram has seen massive growth in the last year, adding over 200 million users and launching Instagram Stories, a Snapchat-like feature that, on its own, outscores Snapchat in daily active users. Going hand-in-hand with Instagram’s growth, the influencer marketing industry on Instagram has seen major gains.

Influencer marketing on Instagram alone will be a $1 billion industry in 2017 and is projected to increase to over $2 billion by 2019. Sponsored posts on Instagram, or #Sponstagram, is a major (and growing) phenomenon, which may lead to more regulation and monitoring from the Federal Trade Commission (FTC) and from Instagram itself.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 10 Patreon Creators Funded By Their Followers

The Top 10 Patreon Creators Funded By Their Followers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The 10 Most Well Funded Patreon Creators On Social Media

Patreon is changing the way that artists live and work in the 21st century. Artists have unprecedented opportunities for exposure, but monetizing that exposure and making a living is still difficult in the age of ad blockers and free access to art. Patreon is changing the model by connecting creators directly to their audiences and giving fans the opportunity to support creators with small recurring pledges. There are over 50,000 creators on Patreon, and the top creators have tens of thousands of patrons.

It’s tempting to compare Patreon to Kickstarter with its tiers, pledges, and goals, but there’s a fundamental difference in Patreon campaigns, which are often sustained efforts. It’s not about creating a single project, but contributing to a creator’s ongoing work. We’ve compiled a list of the top creators on Patreon who have continuing support from a massive stable of engaged fans.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Will Celebs And Influencers Use Instagram’s New Paid Partnership Tag?

Will Celebs And Influencers Use Instagram’s New Paid Partnership Tag?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram Is Adding A Paid Disclosure Tag, But Will Influencers Use It?

Influencer marketing is a $1 billion industry on Instagram, but improper disclosure of sponsored content on the platform is a huge problem and Instagram is finally taking steps to remedy it. The company announced that it’s introducing a new tool to help brands and influencers more clearly disclose paid posts and content.

With the introduction of the Snapchat-like Instagram Stories feature, the platform has been drawing in new users and adding over 200 million users in just under a year. Instagram’s incredible growth means that protecting the health of its community is more important than ever, and that’s part of the motivation behind the new tool. Transparency is key to maintaining trust in the relationship between creators and fans. A community that becomes overrun with sponsored posts that aren’t properly disclosed — intentionally or not — erodes the sense of authenticity that’s central to Instagram's success.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

How To Do Cause Marketing Right With Influencers

How To Do Cause Marketing Right With Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Marketers Can Learn From Top Examples of Cause Marketing With Influencers

Influencer marketing has seen rapid expansion in the last few years. It began as a marketing experiment when brands partnered with the biggest social media stars to promote their brands and products, but now it’s a full-fledged industry that’s worth over $1 billion on Instagram alone. The world’s largest and most intrepid brands are using influencer marketing and partnering with major charities to associate themselves with good causes.

With 87% of customers willing to switch from one brand to another based solely on association with a good cause, social and environmental responsibility is a priority for consumers. Marketing and advertising efforts are more effective when brands partner with causes, too — 95% of respondents in a survey of college students said that they were less likely to skip a brand’s ad if it was promoting a partnership with a cause.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 5 Differences Between Marketing To Millennials Vs. Gen Z

The Top 5 Differences Between Marketing To Millennials Vs. Gen Z

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The 5 Biggest Ways That Marketing To Millennials Is Different From Marketing To Generation Z

For marketers, young people are a coveted demographic. Millennials and Gen Z represent an enormous (and growing) amount of purchasing power and, thanks to the internet and social media, they’re accessible in more places and more ways than ever before.

Marketing to millennials isn’t the same as marketing to Gen Z, though. Beyond their different needs and tastes, these generational groups approach online advertising and purchasing differently, and brands and marketers will have to adjust if they want to reach them effectively.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

Influencer Spotlight: Exclusive Interview With YouTuber Behind Cooking Channel SORTEDfood

Influencer Spotlight: Exclusive Interview With YouTuber Behind Cooking Channel SORTEDfood

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How SORTEDfood Went From A Group of Friends In A Pub To One Of The Most Popular Cooking Channels On YouTube

SORTEDfood started with scribbled recipes in pubs. Now, eight years and over 1.7 million YouTube subscribers later, friends Ben, Barry, Mike, and Jamie are helping anyone who lacks the knowledge or confidence in the kitchen to become a stellar home chef. They’ve partnered with brands like Co-op, Ford, Android Pay and more to bring fresh content to an audience on YouTube that’s full of food enthusiasts, first-time chefs, and pros looking for new challenges.

Through recipes, challenges, cooking lessons and more, the SORTEDfood team is changing how millions approach food. We caught up with Jamie Spafford — one of the founding members of SORTEDfood — to get the inside scoop on the journey behind one of the largest online cooking shows and to find out what’s coming next from the SORTEDfood team in an exclusive interview.

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in blog, Influencer Marketing, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

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