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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

What Is Content Marketing? Definition, Comparison, & Examples

What Is Content Marketing? Definition, Comparison, & Examples

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Content Marketing: What Is It, Why It's Important, & Best Examples

The phrase “content marketing” gets thrown around a lot, typically without much in the way of context or explanation as to what, exactly, it means. It sounds relatively straightforward — after all, content is, in some form or another, the driving force behind the majority of marketing efforts. But understanding what constitutes content marketing, what sets it apart, and how it overlaps with other types of marketing is vital to using it effectively.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

The Top 10 Twitch Stats That Marketers Must Know

The Top 10 Twitch Stats That Marketers Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related topics!

The top Twitch statistics prove that it's one of the primary homes for live streaming

The video game community was one of the first corners of the content market to adapt to and adopt live streaming in earnest. With a community that’s ultra-engaged and an interest that lends itself to a shared experience (even with those who aren't playing), live streaming has become a massive part of the gaming world.

Twitch is the primary home for many broadcasters and viewers with gaming interests, but its offers extend beyond gaming, too. And with an audience that approaches 10 million daily, Twitch presents an incredible opportunity for engagement with a different kind of influencer operating in a different space and connecting to a different audience.

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in blog, Influencer Marketing Statistics, Online Video Marketing

YouTube Live vs. Facebook Live: Which Is the Best Live Streaming Platform?

YouTube Live vs. Facebook Live: Which Is the Best Live Streaming Platform?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

YouTube Live or Facebook Live the Better Platform?

Live streaming is on the rise and major social media platforms YouTube and Facebook are having a showdown to secure the spot as the dominant player. Last year, Facebook’s introduction of Facebook Live and its push to advertise the platform with influencers and media channels has bolstered its live streaming capacity and popularity with users immensely. Conversely, YouTube Live, launched in 2011, is a seasoned video sharing veteran, looking to modify is live feature for a modern audience.

Currently, both platforms are battling it out, adding new features to attract users to watch and content creators to publish live streaming broadcasts. We discuss the advantages and disadvantages of each.

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in blog, Facebook, Online Video Marketing, Social Media Influencers, YouTube Influencers

Why Maker Studios Is Downsizing From Thousands of Creators To Just 300

Why Maker Studios Is Downsizing From Thousands of Creators To Just 300

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Maker Studios is cutting back in a big way & its network of creators is about to get a lot smaller

Maker Studios is scaling back, paring down the number of channels in its large network of creators to just a few hundred of the most popular talents and channels. The multichannel network was purchased by Disney in 2014 for $675 million but has struggled to make it profitable. Variety reports that the move is an effort to optimize Maker Studios’ efforts to "produce bigger, more bankable digital stars.”

The news comes on the heels of Disney's decision to drop popular YouTuber PewDiePie after he made a series of anti-semitic “jokes”.

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in blog, Influencer Marketing News, YouTube Influencers

Are Top Influencers Leaving Snapchat for Instagram?

Are Top Influencers Leaving Snapchat for Instagram?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

5 Reasons Why Top Social Media Influencers Are Leaving Snapchat In Favor Of Instagram

It’s no secret that Instagram poses a major threat to Snapchat. With Instagram Stories (a feature that closely mimics Snapchat Stories, which is at the heart of the platform) and the recent launch of Instagram Live Stories, Instagram may have found a way to woo its massive user base into making it the new home for their short-form, off-the-cuff, impermanent content.

Snapchat’s growth numbers stalled following the introduction of Instagram Stories in August, signaling a clear cause for concern when it comes to Snapchat’s competition. And though Snapchat’s growth numbers have rebounded some in recent months leading up to its IPO, it’s clear that if Instagram isn’t already winning the fight for users looking for platforms for their fleeting content, it’s poised to do so.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Hispanic & Latino Social Media Influencers [Infographic]

Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.

When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.

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in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Meet Pingpong, Musical.ly’s New Video Messaging App

Meet Pingpong, Musical.ly’s New Video Messaging App

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Musical.ly Just Introduced A New Video Messaging App Called pingpong

Musical.ly may be looking to push into yet another new space at the intersection of video social. Quietly launching a video messaging app called pingpong on the App Store several days ago, Musical.ly seems to be making a play at giving its user base of 100 million a new set of messaging tools that are likely bear a lot of similarity to Snapchat. Previously, Musical.ly launched a live streaming app to much acclaim, live.ly.

Though the app is live in the App Store, Mashable and TechCrunch reported problems with signing up through the app. It’s unclear whether this was due to some kind of error or the fact that perhaps the app hasn’t officially launched yet. We managed to get through the signup process, though, so we took a look around.

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in blog, Influencer Marketing News, Online Video Marketing

Social Bluebook Review: Rate Insight Tool

Social Bluebook Review: Rate Insight Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Social Bluebook Review: Valuation & Rate Tool

In an industry that runs on rates based on difficult to quantify factors like reach and engagement and (sometimes) contracts, knowing one’s worth is paramount. When influencers under- or overestimate their worth when it comes to sponsorships and brand partnerships on social channels, it makes finding common ground that benefits both creators and brands more difficult. Social Bluebook seeks to demystify the value of specific social media channels and followings.

Calculating valuations for social platforms and influencers based on the viewership, demographics, reach, and engagement, Social Bluebook looks to lessen or eliminate the divide between what creators are worth and what they’re paid by advertisers. How valuable is a service like Social Bluebook? Where are its strengths, weaknesses, and limitations? And what should brands and creators know about using it?

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

The Biggest Super Bowl 2017 Advertising & Social Media Statistics

The Biggest Super Bowl 2017 Advertising & Social Media Statistics

The Biggest Advertising & Social Media Marketing Statistics From Super Bowl 51 [Infographic]

The Super Bowl is appointment viewing for many Americans, regardless of whether or not they’re ardent football fans. But the night’s also become prime time for tweeting, posting to Facebook, Instagramming, and Snapchatting. Social media plays a huge role in the big game, and advertising isn’t just something that lives in the breaks between big plays. The Super Bowl is one big living, breathing ecosystem of social sharing, advertising, and online engagement.

We all know that the Super Bowl is huge, but in order to get an idea of just how huge, we had to dig into the numbers. Here’s what we found.

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in blog, Facebook, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing

The Best Super Bowl Snapchat Stories From The NFL, Patriots, & More

The Best Super Bowl Snapchat Stories From The NFL, Patriots, & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

See The Best Snapchat Stories From The Super Bowl Here

During Super Bowl 51, second screens were almost as important as second downs. With approximately 73% of viewers using 2 or more devices during the game, mobile devices and social media are becoming increasingly central to the Super Bowl viewing experience. Naturally, this means that there’s a deluge of content in the form of tweets, Facebook and Instagram posts, and, of course, Snapchat Stories.

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