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How Brands Are Working With Influencers For Coachella

Working With Influencers Coachella Music Festival 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Brands Are Marketing At Coachella With Social Media Influencers

To reach the immense, relatively-affluent, mostly-millennial audiences that flock to multi-day music festivals like Coachella, innovative companies are now spending more than ever on event marketing—according to IEG, music event-related ad spending totaled $1.4 billion in 2015, up 4.8% from the previous year. For brands, the strategy seems to be working. A recent survey conducted by Momentum Worldwide, a music marketing firm, and concert promoter AEG Live found that 93% of festival-goers said they like brands that sponsor music events, 80% said they were more likely to recommend a brand on social media if they saw it at a festival, and 55% said that they would be more likely to purchase a product after seeing it at Coachella or a similar music festival.

Because millennial audiences now rely on social media platforms to capture their experiences, communicate with others, and find information used to make purchasing decisions (among other things), marketing with social media influencers at Coachella is one of the most cost-effective and powerful ways that brands can reach millions of consumers on Snapchat, Instagram, and YouTubeRead More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Social Media Influencers, YouTube Influencers, Instagram Influencers

10 Steps To Working With Snapchat Influencers

How To Work With Snapchat Influencers

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, YouTubers, & bloggers!

Working With Snapchat Influencers: A How-To Guide For Brands

Snapchat is the most popular social media platform for young audiences—nearly 70% of North American teens use Snapchat, and half of all 16- to 24-year-olds in the U.S. are Snapchatters (Global Web Index). Because the disappearing photo and video messaging app does not yet offer a way to find new users or sponsored content, working with top Snapchat influencers (i.e. social media stars who have already established an audience of thousands or millions) is the best way for brands to engage with Snapchat users in an authentic and effective way.

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in blog, Influencer Marketing, Influencer Marketing Examples, Sponsored Content With Influencers, Social Media Influencers, Snapchat Influencers

7 Top Tips For Working With Blog Influencers

Blog Influencers Brand Marketing Tips Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Working With Blog Influencers: What Brands Should Know

One of the most effective ways brands can reach large, engaged audiences is by partnering with blog influencers to create sponsored posts. After working with hundreds of bloggers across every genre and advertising category, we've identified seven important pieces of advice that every marketer must follow when working with blog influencers.
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in blog, Influencer Marketing, Sponsored Content With Influencers, Social Media Influencers, Bloggers, Fashion Bloggers, Lifestyle Bloggers

Best Brands On Instagram Working With Top Influencers

Best Brands On Instagram Marketing With Influencers

image via Ispy Instagram

A Look At The Best Brands On Instagram Working With Influencers

In addition to Instagram's new sponsored ad offerings, many brands are marketing on Instagram with top social media influencers. Marketing with social media influencers provides brands a succinct way to reach targeted audiences on Instagram and elicit engagement with potential consumers ultimately driving up profitable action and brand affinity. With influencer marketing, brands can strategically partner with prominent social media influencers (Instagrammers, YouTubers, bloggers, et. al.) to create aspirational lifestyle sponsored content that resonates with a brand's target audience. To learn more about how brands market with Instagram influencers, see our brand guide here.

Retailer Old Navy, watch brand Daniel Wellington, and beauty subscription box Ipsy are three of the best brands on Instagram marketing with influencers. Many other brands in different industries (including automotive brands, airlines, and hospitality) also market with social media influencers on Instagram.

Here are 3 best brands on Instagram marketing with social media influencers:

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in blog, Branded Content With Influencers, Social Media Influencers, Instagram Influencers

The Top 10 Pinterest Influencers Curating Content Online

The Top 10 Pinterest Influencers Curating Content Online

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

10 Pinterest Influencers Sparking Your Next DIY, Style, Or Home Improvement Project

Pinterest launched in 2010 and has since amassed 200M monthly active users. In the past year alone, the social media site has also reportedly grown 40%. Pinterest is a platform where users connect based on their interest in particular products and topics. Users create “boards” that pertain to a specific topic, like interior design, and curate images and products sourced from across the internet.

On YouTube, Instagram, and other social media sites certain users have amassed millions of followers, and Pinterest is no different. The top 10 Pinterest influencers today have followers in the multi-millions and have used their online success to partner with brands and start businesses.

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in Influencer Marketing Top Lists, blog, Influencer Marketing, Social Media Influencers, Bloggers, Lifestyle Bloggers

Case Study: How Dating App Hinge Works With Instagram Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

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Hinge Worked With Influencers to Rebrand and Relaunch Their App

Over the years, New York-based Hinge has worked diligently to carve out its niche in the uber-competitive world of online dating. Founded in 2011 by Justin McLeod, Hinge app was released in February 2013 in a market largely dominated by online sites such as OkCupid, Match, and eHarmony. At launch, Hinge’s free app had a similar function to Tinder, offering swipeable profiles of prospective partners. However, in an ever-crowded space — which would come to include rivals such as location-based Happn and female-empowering Bumble — Hinge struggled to find its unique point of difference among today’s busy daters.

Rebranded as “The Relationship App,” swipes are gone, an Instagram-like format has been adopted, and subscription plans range from $5-13 per month. Now with 100K+ app installs on Google Play and a recent acquisition by Tinder parent company, Match Group, Hinge seems to finally be having its moment. Hinge App describes itself as an “alternative to swipe culture by creating smart matches and natural conversations among people who are on the same page. That’s why 75% of our first dates turn into second dates.”
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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Sponsored Content With Influencers, Branded Content With Influencers, Instagram Influencers

The 9 Best Ways To Detect Fake Followers & Influencers

The 9 Best Ways To Detect Fake Followers & Influencers

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The Savvy Marketer’s Guide: How To Detect Fake Influencers & Followers

In the past few years, consumer media behavior has evolved dramatically. People of all ages are spending more time online and less time consuming traditional forms of media, like cable TV. Many are even dubbing 2017 as the year cable TV died, as an increasingly large subset of consumers trade cable for social media and streaming services.

As the way people consume content has evolved, this has forced a change in which channels advertisers use to reach audiences. Advertising dollars have followed audiences, and advertisers have drastically increased their spend in social apps such as Instagram, Facebook, Snapchat, and YouTube. Influencer marketing has become an increasingly appealing option because it leverages the dedicated following of social media influencers to reach targeted audiences. Advertisers are estimated to spend $1.6 billion in Instagram influencer marketing alone in 2018. 

With the massive flood of billions of advertiser dollars into influencer marketing, it’s become a massive financial opportunity for influencers but also filled with challenges for advertisers. The rise of influencers has also given way to fake and fraudulent activity by some influencers. Last summer, global brands offered to pay for sponsored posts with two fake Instagram influencers that Mediakix created. Mediakix created the accounts and only purchased fake followers in order to show how easily and cheaply this could be accomplished. A Google search for “buy followers on Instagram” will have dozens of options. Mashable broke the story and it quickly went viral and was covered by news outlets on six continents.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Social Media Influencers, Instagram Influencers

PopSugar Caught Reusing And Monetizing Influencers’ Photos

PopSugar Caught Reusing And Monetizing Influencers’ Photos

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How PopSugar Became Entangled In Influencer Controversy

On April 17, 2018, news outlets among the likes of Racked, The Verge, and Fashionista broke a story centered around media and technology company PopSugar and Instagram influencers. Several fashion and lifestyle influencers have come forward and accused the celebrity and fashion-centric online news site of repurposing their Instagram content, without permission, to generate profits via affiliate links.

Founded in 2005, PopSugar is more than just a source of popular culture news. The media company also sells a quarterly subscription box, its own makeup line, and until last year owned the affiliate link service ShopStyle. According to its website, PopSugar’s global audience sits at 400 million, the brand reaches one-in-three millennial women and achieves 3.1 billion global monthly content views. This is all to say, the company has the potential to earn enormous sums of money using affiliate links.

In the following post, we’ll break down the fallout of the allegations against PopSugar and discuss the scandal’s implications for the influencer industry, particularly in regards to content ownership and copyright infringement. Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, Instagram Influencers, Fashion Influencers, Bloggers

Should Your Brand Work With Controversial Influencers?

Should Your Brand Work With Controversial Influencers?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What Brands Should Takeaway From The Logan Paul Fiasco: History, Backlash, YouTube's Response

He’s faked his own murder, gifted his roommate a $20,000 Rolex for no reason, and kidnapped his brother’s girlfriend. Who is he? 22-year-old Logan Paul, a YouTube celebrity with 20 million subscribers across two YouTube channels and millions of dollars in influencer deals via big brands like Walmart, Dunkin Donuts, and more.

But now, Paul’s lucrative internet career is in disarray following a video he posted featuring a human corpse. Many believe that Paul’s career as an influencer is finished and that he represents the type of disastrous collaborator brands should avoid. Others argue that Paul, as a sensationalist, attracts enormous millennial and Gen Z audiences and is therefore worth the risk as a brand collaborator.

Here we’ll break down the fallout of Paul’s controversial video and analyze its implications for YouTube, brands, and the wider influencer industry.

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in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, YouTube Influencers, Online Video Marketing

8 Essential Steps For Working With YouTubers [Beginner’s Guide]

8 Essential Steps For Working With YouTubers [Beginner’s Guide]

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Working With YouTubers? Here Are 8 Critical Steps To Start Off On The Right Track

YouTube is home to many of the largest stars on the internet and has become a place where the world discusses and engages with compelling videos in a seemingly infinite number of content categories.

YouTube creators, also known as YouTubers, are powerful social media influencers whose purchase advice is considered more valuable than that of celebrities by 6 in 10 of the platform’s subscribers. For businesses, working with YouTubers offers an incredible opportunity to connect with consumers. In the list below, we’ll take a look at the eight steps you must take when working with YouTubers to promote brands, products, and services.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Social Media Influencers, YouTube Influencers

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