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How Brands Are Working With Influencers For Coachella

Working With Influencers Coachella Music Festival 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Brands Are Marketing At Coachella With Social Media Influencers

To reach the immense, relatively-affluent, mostly-millennial audiences that flock to multi-day music festivals like Coachella, innovative companies are now spending more than ever on event marketing—according to IEG, music event-related ad spending totaled $1.4 billion in 2015, up 4.8% from the previous year. For brands, the strategy seems to be working. A recent survey conducted by Momentum Worldwide, a music marketing firm, and concert promoter AEG Live found that 93% of festival-goers said they like brands that sponsor music events, 80% said they were more likely to recommend a brand on social media if they saw it at a festival, and 55% said that they would be more likely to purchase a product after seeing it at Coachella or a similar music festival.

Because millennial audiences now rely on social media platforms to capture their experiences, communicate with others, and find information used to make purchasing decisions (among other things), marketing with social media influencers at Coachella is one of the most cost-effective and powerful ways that brands can reach millions of consumers on Snapchat, Instagram, and YouTubeRead More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, YouTube Influencers

Top Hotel & Hospitality Brands Working With Travel Influencers

Top Hotel & Hospitality Brands Working With Travel Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Travel Influencers Help Hotel Brands Reach Their Target Audiences

Travel influencers have created some of the most popular accounts and channels on social media platforms like Instagram and YouTube. Bringing the world to their followers, they offer picturesque images and videos, as well as recommendations on sites to see and places to stay. Hospitality brands looking to engage with consumers interested in travel have partnered with travel and other influencers to entice future residents to their hotels and resorts.

While many hotels are seeking to tap into the power of influencers, The Atlantic reports that some online personalities — both legitimate and otherwise — regularly push hotels for free stays in exchange for promotional posts. According to the piece, prestigious properties can receive a dozen or more messages per day from individuals claiming to be influencers. As a result, some hotels have created special application forms for influencer requests, while others have even banned influencers altogether.

Influencer marketing is on the rise as the hospitality industry also experiences impressive growth. Hospitality companies looking to catch the wave of influencer marketing can look to the successes of other hotel brands for insight into what works within the travel space.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

10 Steps To Working With Snapchat Influencers

How To Work With Snapchat Influencers

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, YouTubers, & bloggers!

Working With Snapchat Influencers: A How-To Guide For Brands

Snapchat is the most popular social media platform for young audiences—nearly 70% of North American teens use Snapchat, and half of all 16- to 24-year-olds in the U.S. are Snapchatters (Global Web Index). Because the disappearing photo and video messaging app does not yet offer a way to find new users or sponsored content, working with top Snapchat influencers (i.e. social media stars who have already established an audience of thousands or millions) is the best way for brands to engage with Snapchat users in an authentic and effective way.

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in blog, Influencer Marketing, Influencer Marketing Examples, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

7 Top Tips For Working With Blog Influencers

Blog Influencers Brand Marketing Tips Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Working With Blog Influencers: What Brands Should Know

One of the most effective ways brands can reach large, engaged audiences is by partnering with blog influencers to create sponsored posts. After working with hundreds of bloggers across every genre and advertising category, we've identified seven important pieces of advice that every marketer must follow when working with blog influencers.
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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Best Brands On Instagram Working With Top Influencers

Best Brands On Instagram Marketing With Influencers

image via Ispy Instagram

A Look At The Best Brands On Instagram Working With Influencers

In addition to Instagram's new sponsored ad offerings, many brands are marketing on Instagram with top social media influencers. Marketing with social media influencers provides brands a succinct way to reach targeted audiences on Instagram and elicit engagement with potential consumers ultimately driving up profitable action and brand affinity. With influencer marketing, brands can strategically partner with prominent social media influencers (Instagrammers, YouTubers, bloggers, et. al.) to create aspirational lifestyle sponsored content that resonates with a brand's target audience. To learn more about how brands market with Instagram influencers, see our brand guide here.

Retailer Old Navy, watch brand Daniel Wellington, and beauty subscription box Ipsy are three of the best brands on Instagram marketing with influencers. Many other brands in different industries (including automotive brands, airlines, and hospitality) also market with social media influencers on Instagram.

Here are 3 best brands on Instagram marketing with social media influencers:

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in blog, Branded Content With Influencers, Instagram Influencers, Social Media Influencers

The Top 10 Breakout Influencers Of 2018

The Top 10 Breakout Influencers Of 2018

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Social Media Influencers Blazing Trails Across YouTube and Instagram

The social media influencer landscape is becoming increasingly competitive on Instagram and YouTube, where only a select amount of users rise as prominent and influential stars. Demonstrating authenticity and creative skill, these distinguished social media influencers share their stories with the masses across various platforms.

From comedic vlogs to makeup artistry, these top influencers of 2018 are innovative and changing the game across YouTube and Instagram. With astonishing growth year-over-year, they continually gain more fans each day. Brands on the quest to amp up their influencer marketing strategies with top social media stars should check out these top 10 breakout influencers:
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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, YouTube Influencers

2018’s Best Influencer Campaigns: 21 Case Studies On Top Brands, Influencers, & More

2018’s Best Influencer Campaigns: 21 Case Studies On Top Brands, Influencers, & More

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!

A Year In Review: 2018's Most Outstanding Influencer Marketing Brand Case Studies

Happy Holidays from Mediakix! As we look forward to 2019, we’ve gathered our most popular influencer marketing case studies of 2018 that have helped inform the industry, highlighting the most successful advertisers, brands, and social media influencers. Our studies pull from all different industries, showcasing a variety of influencer partnerships in beauty, gaming, travel, and more. Check out our list of the top 21 influencer marketing case studies for inspiration in the upcoming year:
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Top 10 Up-And-Coming Beauty Instagram Influencers To Follow in 2019

Top 10 Up-And-Coming Beauty Instagram Influencers To Follow in 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Fast-Rising Beauty Influencers On Instagram To Look Out For In 2019

There is no surprise that the beauty and cosmetic marketing industry is looking healthier than ever. At an anticipated growing rate of 6.4%, the global beauty market is projected to reach $675 billion by 2020, according to Business Wire. With continuously evolving strategies, marketers look to the words and selfies of beauty influencers to garner these large audiences. Through a seamless personal touch, the power of influencers is making a profound impact on consumers purchasing decisions.

Male beauty guru, James Charles, rapidly rose to fame over the past year. Prior to this monumental year in his career, Charles was a small town kid from Bethlehem, New York messing around with beauty products after school. By proving the industry wrong through his diversity and authenticity, Charles’ was able to make his name known quite quickly. After gaining 1.5 million subscribers and followers on both YouTube and Instagram in just this past month, it’s easy to say he’s “made it.”

As 2018 comes to a close, we get to start fresh; reinvent new practices and kick bad habits to the curb. It’s time to take a closer look at what influencer marketing strategies were successful this year and what influencers are worth keeping an eye on. Although the world of social media can feel like an overwhelming bubble at times, starting the new year with fresh inspiration can be just the trick. We’ve sourced and gathered 10 on-the-rise influencers that are making their presence known in the masses of the beauty industry.

Related Post: How Olay Drove 8% Engagement On Instagram With InfluencersRead More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

When Brands Sue Influencers: An Industry Wake-Up Call

When Brands Sue Influencers: An Industry Wake-Up Call

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Investigating Influencer Lawsuits & The Industry’s Growing Pains

Influencer marketing is a growing industry, with predictions that it will become a $5-$10 billion dollar market over the next 5 years. As with any rapidly growing industry, influencer marketing has endured a few teething problems, such as FTC violations and contract breaches, as people try to navigate the legalities. Over the last 18 months, there has been a spate of influencer lawsuits, too.

The FTC has made their position on deceptive influencer actions known. Influencers, marketers, and brands are now privy to the FTC expectations, regulations, and contract guidelines. However, there are still influencers and brands who try to skirt the FTC requirements.

The stakes are high. With large sums of money on the line for brands, they–and the FTC–aren’t letting influencers off easy. Macro-influencers often receive more than $50,000 for a single post, so it is vital that influencers play by the rules. When brands pay for a service, they expect influencers to do the work for which they have been paid. It should not be any surprise to see brands actively pursuing cases of influencer contract violation.

Related Post: What Constitutes An Influencer?: Definition, Qualities, & Tiers
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in blog, Branded Content With Influencers, Influencer Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: MeUndies Gets Intimate With Influencers

Case Study: MeUndies Gets Intimate With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: MeUndies Shows Off Fashionable Wares and Heartwarming Values

Alongside its mission to sell comfortable and stylish underwear, Silicon Beach brand, MeUndies, is also looking to share its values with the world. Using sustainable materials, working “with factories that take exceptional care of their employees,” and partnering with various causes, MeUndies marketing has made bold moves in its attempt to disrupt the undergarment industry.

meundies marketing

One of MeUndies’ latest gambits has been to transform their subscription model into something more meaningful and valuable for both consumers and the company. Launching memberships last year, MeUndies started offering new perks to their monthly customers in an attempt to improve relationships, drive sales, and gain new insights.

For its various business and social initiatives, the progressive garment brand has leveraged influencer marketing to engage existing and potential customers. Working with a diverse group of influencers on Instagram, MeUndies marketing has used influential figures to offer discounts, promote special prints, and show its support for communities and causes.

Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

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