X

Result of working with influencers

Browsing all posts about working with influencers

How Brands Are Working With Influencers For Coachella

Working With Influencers Coachella Music Festival 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Brands Are Marketing At Coachella With Social Media Influencers

To reach the immense, relatively-affluent, mostly-millennial audiences that flock to multi-day music festivals like Coachella, innovative companies are now spending more than ever on event marketing—according to IEG, music event-related ad spending totaled $1.4 billion in 2015, up 4.8% from the previous year. For brands, the strategy seems to be working. A recent survey conducted by Momentum Worldwide, a music marketing firm, and concert promoter AEG Live found that 93% of festival-goers said they like brands that sponsor music events, 80% said they were more likely to recommend a brand on social media if they saw it at a festival, and 55% said that they would be more likely to purchase a product after seeing it at Coachella or a similar music festival.

Because millennial audiences now rely on social media platforms to capture their experiences, communicate with others, and find information used to make purchasing decisions (among other things), marketing with social media influencers at Coachella is one of the most cost-effective and powerful ways that brands can reach millions of consumers on Snapchat, Instagram, and YouTubeRead More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, YouTube Influencers

Top Hotel & Hospitality Brands Working With Travel Influencers

Top Hotel & Hospitality Brands Working With Travel Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Travel Influencers Help Hotel Brands Reach Their Target Audiences

Travel influencers have created some of the most popular accounts and channels on social media platforms like Instagram and YouTube. Bringing the world to their followers, they offer picturesque images and videos, as well as recommendations on sites to see and places to stay. Hospitality brands looking to engage with consumers interested in travel have partnered with travel and other influencers to entice future residents to their hotels and resorts.

While many hotels are seeking to tap into the power of influencers, The Atlantic reports that some online personalities — both legitimate and otherwise — regularly push hotels for free stays in exchange for promotional posts. According to the piece, prestigious properties can receive a dozen or more messages per day from individuals claiming to be influencers. As a result, some hotels have created special application forms for influencer requests, while others have even banned influencers altogether.

Influencer marketing is on the rise as the hospitality industry also experiences impressive growth. Hospitality companies looking to catch the wave of influencer marketing can look to the successes of other hotel brands for insight into what works within the travel space.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

10 Steps To Working With Snapchat Influencers

How To Work With Snapchat Influencers

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, YouTubers, & bloggers!

Working With Snapchat Influencers: A How-To Guide For Brands

Snapchat is the most popular social media platform for young audiences—nearly 70% of North American teens use Snapchat, and half of all 16- to 24-year-olds in the U.S. are Snapchatters (Global Web Index). Because the disappearing photo and video messaging app does not yet offer a way to find new users or sponsored content, working with top Snapchat influencers (i.e. social media stars who have already established an audience of thousands or millions) is the best way for brands to engage with Snapchat users in an authentic and effective way.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

7 Top Tips For Working With Blog Influencers

Blog Influencers Brand Marketing Tips Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Working With Blog Influencers: What Brands Should Know

One of the most effective ways brands can reach large, engaged audiences is by partnering with blog influencers to create sponsored posts. After working with hundreds of bloggers across every genre and advertising category, we've identified seven important pieces of advice that every marketer must follow when working with blog influencers.
Read More>>

in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Best Brands On Instagram Working With Top Influencers

Best Brands On Instagram Marketing With Influencers

image via Ispy Instagram

A Look At The Best Brands On Instagram Working With Influencers

In addition to Instagram's new sponsored ad offerings, many brands are marketing on Instagram with top social media influencers. Marketing with social media influencers provides brands a succinct way to reach targeted audiences on Instagram and elicit engagement with potential consumers ultimately driving up profitable action and brand affinity. With influencer marketing, brands can strategically partner with prominent social media influencers (Instagrammers, YouTubers, bloggers, et. al.) to create aspirational lifestyle sponsored content that resonates with a brand's target audience. To learn more about how brands market with Instagram influencers, see our brand guide here.

Retailer Old Navy, watch brand Daniel Wellington, and beauty subscription box Ipsy are three of the best brands on Instagram marketing with influencers. Many other brands in different industries (including automotive brands, airlines, and hospitality) also market with social media influencers on Instagram.

Here are 3 best brands on Instagram marketing with social media influencers:

Read More>>

in blog, Branded Content With Influencers, Instagram Influencers, Social Media Influencers

How Instagram Influencers Are Changing The Wedding Industry

How Instagram Influencers Are Changing The Wedding Industry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

For Better Or For Worse, The Wedding Industry Is Under The Veil Of Wedding Instagram Influencers

Before you read this article, take a moment to open Instagram and search the term “wedding”. As you’ll soon discover, the tag #weddingphotography includes more than 17 million posts. Similarly, #weddingdress rings in just over 20 million, while the tag #wedding appears in nearly 128 million posts. While some of these posts come from soon-to-be brides and grooms, many of them are, in fact, the work of wedding Instagram influencers.

wedding instagram hashtag

Those tags represent only three out of hundreds. The pressure on soon-to-be-married couples to have an Insta-worthy wedding is sky-high, and that’s exactly what wedding Instagram influencers want. By subtly marketing stunning, awe-inspiring wedding photos, social media influencers effortlessly reel in loads of faithful followers. Dress sales and new trends inevitably follow. Whether or not we care to admit it, the wedding industry is inarguably under the sway of social media influencers.

Related Post: Influencer Marketing Industry Predicted To Reach $5-10 Billion By 2020
Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Olay’s Cause Marketing With Influencers

Case Study: Olay’s Cause Marketing With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Influencer Cause Marketing Case Study: How Olay Achieved An Instagram Engagement Rate Higher Than 8%

Brands recognize that launching a cause marketing campaign enables them to tug at the heartstrings of a generation that values corporate social responsibility. To potentiate those effects, brands have connected their causes to influencers in the same camp. Influencer cause marketing helps brands harness the power of influential tastemakers while also defining their mission to support a cause near and dear to many consumers’ hearts.

Today, social media has given many movements the tools to spread their message with a resounding impact. Influencers add yet another layer, which is why many brands invest in this strategy to amplify their cause. Especially in a saturated digital environment, brands find it quite difficult to cut through the noise. Instagram, however, empowers brands by handing them a megaphone to reach their audience.

Within the beauty industry specifically, one can imagine how competitive the market is when it comes to promoting products that seem to make the same revelatory claims. In order to distinguish amongst a crowded space and drive ROI, beauty brands like Olay can leverage Instagram influencer marketing coupled with good old-fashioned cause marketing.

Related Post: Guide To Beauty Influencer Programs
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Top Creative Influencers With A Striking Design Aesthetic

Top Creative Influencers With A Striking Design Aesthetic

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Creative Instagram Influencers And Bloggers With Quality Photography And Design Aesthetics

Instagram is the world’s most dominant platform for influencer marketing—it’s estimated that the Instagram influencer marketing industry will reach $2 billion by 2019. The social media platform boasts over 1 billion users, making it a powerful beacon for consumer brands.

Instagram is home to an untold number of social media influencers who create content for every imaginable niche. It’s difficult—for both brands and creators—to stand out in this very crowded space. The trend-based nature of Instagram content can cast a generic “sameness” over your Instagram feed, to the point where it can be difficult to identify any distinguishing quality of a specific influencer.

The most creative Instagram influencers establish themselves as not just a tastemaker, but a distinct brand that expands beyond the individual. Extraordinarily creative influencers have cultivated a unique aesthetic to truly make their mark on Instagram.
Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Consumer Watchdogs Focus On Regulating Influencers

Consumer Watchdogs Focus On Regulating Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

The Leash Is Tightening On Social Media Influencers

Influencer marketing’s meteoric rise hasn’t come without its share of growing pains. Most recently, the United Kingdom’s (UK) Competition and Markets Authority (CMA) launched an investigation into improper disclosure of sponsored influencer content.

The CMA’s crackdown isn’t the first attempt at regulating influencers. The UK’s advertising regulator, the Advertising Standards Authority (ASA), already has rules in place for paid influencer content. However, the CMA worries that these, as well as other consumer protection laws, are not being properly observed by influencers.

In the United States (US), the Federal Trade Commission (FTC) has established guidelines for influencer content paid for by brands. Platforms like Instagram and YouTube have also offered their own solutions to the issue, each launching “paid tags” to be used in conjunction with sponsored posts.

ASA watchdog
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: 23andMe Helps Influencers Discover Their Heritage

Case Study: 23andMe Helps Influencers Discover Their Heritage

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Influencer Marketing Case Study: 23andMe Helps Influencers Discover Their Heritage

23andMe got off to a rocky start several years ago when the FDA banned the sale of their genetic health testing kits. In 2017, the company got back on track with the FDA, and tested a variety of creative partnerships in order to raise awareness about genetic testing.

The company not only convinced major retailers like CVS and Target to carry their product on the shelf, they also pioneered an animated short with Universal Pictures in which super-villain Gru discovers his long-lost brother using 23andMe.

23andme-gru

 

Based on their open-mindedness when it comes to marketing, it’s no surprise that 23andMe likes to diversify their approach to partnerships, working with large brands like Lexus and more niche micro influencers. The theme that runs through all of their campaigns, however, is a very personal story of self-discovery.

Related Post: YouTuber Alonzo Lerone Partners With Brands Like 23andMe And Tums
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

1 2 3 4 5 6 46