Top 10 Elderly Influencers Dominating Instagram

Top 10 Elderly Influencers Dominating Instagram

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Top Elderly Influencers Setting Trends On Instagram

With 7.3 million Instagram followers, senior social media influencers have a following equivalent to 2.25% of the population of the U.S., or roughly the same as the state of Washington.

Though they may not be as lucrative as some of the other big-hitters in the industry, elderly influencers have seen a significant rise in popularity on Instagram in the last year, with the top 10 seeing a 24% increase in followers since September 2017.

Influencers in the booming fashion market are the best represented among the top 10, with only actor George Takei and comedian Lili Hayes breaking the mold. Female influencers prove to be more predominant, occupying the vast majority of the list, while males represent just two spots. Below is our list of the top elderly influencers dominating Instagram in descending order of followers.

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@cocoandeve always keeps me glossy and my hair feels truly better than ever 💅🏼#cocoandeve #ad #itsactuallyamazingtho

A post shared by ¡¡BADDiE!! (@baddiewinkle) on

1. Baddiewinkle - 3.8M followers

Far and away the most popular influencer on our list is Helen Winkle. Since 2013 she has skyrocketed to her current following of 3.8 million. Winkle’s tagline, ‘Stealing your man since 1928’, is front and center of a brand which has brought incredible success to her over the last few years. With sponsors ranging from Smirnoff, to clothes retailer Missguided, to investing app Stash, Winkle is a valuable commodity for marketers.

2. George Takei - 1.1M followers

Takei is best known for portraying Sulu in the original Star Trek series back in the ‘60s. More recently, he has built up a mass following on Instagram, where he typically posts humorous and political content for his fanbase of more than one million. Takei has published a book based on his experiences with social media and continues to be one of the most popular elderly influencers.


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Simplicity is a state of mind and I think simple is beautiful. Discover @nudeglass to learn more about our collaboration. #irisapfelnude

A post shared by Iris Apfel (@iris.apfel) on

3. Iris Apfel - 1M followers

At 97 years old, Apfel is the most senior influencer on our list, but having just topped a million followers, she’s showing no signs of letting up. In addition to her long career as an interior designer, Apfel is a published author and has collaborated with Vogue and Christie’s, among others, as well as glassware company, Nude Glass, and window covering business, Hunter Douglas.

4. Accidental Icon - 545K followers

Professor Lyn Slater has built up a substantial following of over half a million followers since she started her fashion blog back in 2014. With a focus on writing about lesser known talents in the industry, her social media presence has seen significant growth, with her support more than doubling in the last year alone. Her success has garnered her sponsorship deals with French fashion house Maison Margiela, Perricone MD, and Oribe.

5. Advanced Style - 243K followers

Ari Seth Cohen created the multimedia project Advanced Style with the intention of ‘capturing the sartorial savvy of the senior set’ and features almost exclusively senior models. In addition to publishing a book and producing a movie on senior fashion, Cohen has amassed a sizable following for her brand on Instagram.


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Always in my vintage 501 Levi's. And today in a new cozy faux fur. @sophieelgort @whowhatwear

A post shared by Linda Rodin. (@lindaandwinks) on

6. Linda and Winks - 233K followers

With her miniature poodle in tow, lifelong model Linda Rodin has become one of the best known figures in the senior fashion social media scene. In addition to formerly being an editor of Harper’s Bazaar, Rodin created beauty brand Olio Lusso, which she sold to Estee Lauder in 2014, and is currently launching a dog accessory brand.

7. Sara Mai Jewels - 179K followers

Jewelry designer Sarah Jane Adams has the goal of increasing diversity within the fashion industry, using her signature hashtag, #mywrinklesaremystripes as the core of her message. Adams has attracted a plethora of sponsors, including River Island, 7 For All Mankind, Marimekko, and even IBM.

8. Lili Hayes - 107K followers

Comedian Lili Hayes is only the second non-fashion influencer to make it to our top 10. Masterminded by her son, Kevin, Hayes’s Instagram sees her engage in comedic skits, music videos, and original content to amuse her legions of fans.


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午安!超級媽抖月月今天在試裝!要準備拍下一個廣告了! 2018.9.29 最近在練習講英文ㄟㄇㄨㄣ、

A post shared by 林莊月里 (@moonlin0106) on

9. Moon Lin - 98K followers

The only senior influencer on our list not from the Anglosphere, Taiwanese social media star Moon Lin is nearing the 100k follower mark and showing no signs of slowing down at 90 years old. Mostly noted for her streetwear style, Lin’s following has grown dramatically since 2017, adding 40k fansdon’t be surprised to see her further up list in the future.


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CDG 🎱 Photo: @ben_awin

A post shared by Lance (@dinneranddance) on

10. Dinner and Dance - 48K followers

Propping up our list is another streetwear influencer. London fruit vendor Lance Walsh earned his fashion reputation by accident after being snapped wearing Supreme head to toe by a passing photographer. He has since built up a large fan base from all over the world for his love of all things Supreme. Well and truly on the rise, Walsh has tripled his support since last year.

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October 12, 2018 By Mediakix Team