The Mobile Gaming Industry: Statistics, Revenue, Demographics, More [Infographic]
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An Inside Look At The Massive $50 Billion Dollar Mobile Gaming Industry [INFOGRAPHIC]
The global gaming market will reach over $115 billion in 2018. At over $50 billion, the mobile gaming industry accounts for nearly half of all global gaming revenue. For 2017, mobile gaming apps accounted for more than 80% of all app revenue from Apple's iOS App and Google Play Stores.
The growth of the mobile gaming industry has also given way to whole new and emerging classes of gamers in addition to driving up time spent and play frequency from previously existing demographics. Today, mobile games are more popular among women than men and are played increasingly more by older consumers than teens.
The Mobile Gaming Industry At A Glance: Top Grossing Games, Demographics, Time Spent On Mobile Games, More
Mobile devices are more advanced and accessible than ever before — today, 77% of Americans own a smartphone.
The rise of mobile technology has formed a perfect foundation for the mobile gaming industry’s success. A person can now fit a video game in their pocket and take it with them anywhere. Specific advancements like unlimited data plans, faster processing speeds, and higher quality graphics have also set the stage for more engaging gameplay than previously possible.
The success of the mobile gaming industry has not only attracted new audiences but also the attention of new game franchises, content creators, influencers, and an influx of ad dollars from brands of all types seeking to reach a global gaming audience. In our mobile gaming industry infographic, we’ll explore the industry from top to bottom: its growth, size, customers, and more.
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The Mobile Gaming Industry Revenue & Growth Statistics
The mobile gaming industry has proven to be incredibly popular and Its rise is expected to continue, with the global industry projected to grow by 64.5% between 2014 and 2020. In 2014, the mobile gaming raked in $25 billion globally. In 2020, that number is expected to rise to $72.3 billion, nearly a 200% increase in 6 years (Newzoo).
On top of significant growth, mobile gaming is also projected to dominate all other sectors of gaming. By 2020, mobile gaming (which includes tablets) is expected to account for over half (51%) of the entire gaming market. Comparably, console games and boxed/downloaded PC games are expected to make up the second and third largest portions of the market, generating 26% and 21% of all digital gaming revenue respectively (Newzoo).
Comparing The Mobile Gaming Industry vs. Other Industries
The financial success of mobile gaming is also competitive with other industries and brands. For a bit of context, the global mobile gaming market generated $50.4 billion in revenue during 2017 (Newzoo), $10.5 billion more than the worldwide box office (Hollywood Reporter).
Mobile gaming revenue also eclipsed the global tea market, which earned $33.3 billion in 2017 (Statista), and the $19.6 billion U.S. consumers were predicted to spend on Valentine’s Day in 2018 (NRF). Perhaps most shockingly, the mobile gaming industry’s 2017 revenue sits just below Costa Rica’s 2016 GDP of $57.4 billion (World Bank).
The Top Grossing Mobile Games In The U.S.
In the U.S., Candy Crush is more popular than any other mobile game. The original version, Candy Crush Saga, was released in 2012 and generates $2.2 million in daily revenue, or $819 million each year. It is the highest grossing mobile gaming app in America. The game’s spin-off, Candy Crush Soda Saga, was released in 2014 and has also become immensely popular. Compared to the original, Soda Saga generates $1.6 million in daily revenue, which amounts to $614 million in yearly revenue (Statista).
Both versions of Candy Crush are match-3 games in which users form lines of identical emblems to accrue points and advance in levels. The easy-to-learn format and the fact that both games are free for download are two factors contributing to their broad appeal.
The success of Candy Crush also aligns with the popularity of mobile gaming categories. A 2017 study investigating the popularity of ten mobile gaming categories found that 59% of mobile gamers play puzzle games like Candy, Crush.
Second to puzzle games in popularity were strategy games, which 38% of respondents reported playing. 33% of respondents reported playing trivia games. The least popular mobile gaming category was shooting, which only 8% of respondents reported playing (Tapjoy).
To generate revenue Candy Crush uses a combination of display ads and in-app purchases. Interestingly, all five of the top-grossing mobile gaming apps in the U.S. implement similar revenue models. Like Candy Crush, Golf Clash, Clash Royale, and Clash of Clans are all free for download and offer in-app purchases. All five of the top grossing games are also available on iPhone and Android.
How Much Time Is Spent Playing Mobile Games?
As mobile technology advances and adoption continues, consumers are not only spending an increasing amount of time on social media, but devoting more time to mobile gaming apps.
Of the roughly 3 hours and 17 minutes a day U.S. adults spend using a mobile device, 23 minutes (nearly 12%) are spent playing mobile games (eMarketer). This amounts to 2.7 hours of mobile gameplay a week, 5.8 days a year, and 1.3 years of the average person’s lifetime (CDC).
Though the average adult gamer already spends 23 minutes a day playing mobile games, the time heavy mobile gamers dedicate to mobile games is significantly larger. On average, heavy gamers spend 1 hour and 2 minutes a day playing mobile games, 258% more time than the average gamer (Verto Analytics).
Avid mobile gamers will spend nearly 16 entire days per year devoted to playing mobile games.
The Growth Of U.S. Mobile Gamers
As of 2017, there are 193 million mobile gamers in the U.S., which amounts to more than half of the country’s population. By 2020, the total number of U.S. mobile gamers is predicted to rise to 213 million.
In 2018, the U.S. mobile gaming population is expected to reach 202.8 million, exhibiting a year-over-year growth rate of 5%. Though the rate of mobile game adoption is expected to decrease slightly, U.S. mobile gamers grew by 12% in 2015 (Statista).
Who's Playing Mobile Gaming Apps?
Currently, there are more than 2.1 billion mobile gamers worldwide, with the world’s mobile gaming population expected to rise to over 2.7 billion by 2021 (Statista). China is one of the countries where mobile gaming is most popular. In 2016, mobile games accounted for more than half of the country’s digital gaming revenue for the first time (eMarketer).
Though one might expect teens to make up the largest subset of mobile gamers, mobile gaming use is dominated by two demographics: females and consumers aged 65 and older.
Today, 63% of mobile gamers are female and 37% are male (Tapjoy). Additionally, of the females who play mobile games 60% play a mobile game everyday. Comparably, only 47% of male mobile gamers play a mobile game every day (eMarketer). Females are also more willing than males to pay for mobile games. As such, male gamers are considered 31% less valuable than female gamers (Delta DNA).
In regards to age, the largest portion of mobile gamers are aged 65-years and older (23%) and the smallest portion are between 13 and 17 years-old (8%). Second to consumers aged 65-years and older, people between 25 and 34-years account for 21% of mobile gamers (Tapjoy).
Across age and gender subsets mobile gamers are extremely active, with 56% of mobile gamers reporting playing mobile games 10+ times a week. Still impressive, 19% of gamers report playing mobile games 6-9 times every week (Tapjoy).
What Does The Mobile Gaming Industry Growth Mean For Marketers?
Mobile device ubiquity and mobile gaming's dominance of the entire global gaming industry are two converging trends noted by marketers, brands, and advertisers.
According to VentureBeat, brands are now realizing the viability of advertising to mobile game app audiences in a variety of new and novel ways (e.g. playable brand ads, branded integrations, custom characters, or levels).
As the mobile gaming industry becomes increasingly competitive and saturated, several top gaming brands are turning to influencer marketing to drive downloads, reach, and awareness (with some companies apportioning the vast majority of advertising spend on social media influencers). Growing mobile gaming audiences present advertisers with massive opportunity — understanding how to best reach and message these varied and sometimes distinct demographics will ultimately help advertisers craft a strategic and successful campaign.
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March 28, 2018 By Mediakix Team