How Many People Use Instagram Stories? [User Growth Chart]
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See How Instagram Stories Doubled Its Users In Just One Year
UPDATE January 10, 2019 — Though Instagram Stories has only been around since August 2016, the feature has quickly become one of the most popular avenues for sharing social media content. Regarded as a more user-friendly and discoverable version of Snapchat Stories, Instagram Stories is popularizing in-the-moment content and is quickly being adopted by audiences and influencers alike as their preferred social media platform.
Instagram Stories has arguably replaced Snapchat, currently boasting twice as many daily users than the total amount of Snapchat users. In a 2018 interview, Kevin Systrom said that the importance of Stories rivals that of Instagram’s main feed. The immense popularity and continued expansion of Instagram Stories have produced significant implications for audiences, influencers, and marketers.
How Many People Use Instagram Stories Every Day? [Chart]
Since launching in August 2016, Instagram Stories has skyrocketed to become one of the most widely-used features in any social media app.
In the first three months after the launch, 100 million Instagram users reported that they viewed Instagram Stories every single day. In April of 2017 that number grew to 200 million, and just 14 months later, Instagram Stories users doubled in growth to 400 million daily users. This means that approximately 2 out of 5 of Instagram’s 1 billion total users are also viewing or publishing Instagram Stories content every day.
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What Stories Growth Means For Content Creators And Marketers
In light of Instagram Stories’ rapid growth and popularity with audiences, both content creators and marketers should bear in mind a few important factors. First, it’s important to note that audiences have specific expectations for Stories content. Despite the fact that users can now upload old photos and videos to Instagram Stories directly from their camera rolls, Stories content is typically expected to be captured in-the-moment.
Stories give users the opportunity to share genuine, unstaged snippets of their lives, and audiences expect a high level of authenticity when viewing Stories content. Marketers and influencers should make an effort to meet audience expectations that come along with the format. In particular, when marketers develop branded or sponsored Stories content with influencers, audiences often value candor over polish.
Second, Instagram Stories changes the way people communicate and digest new information. Though the Stories format isn’t unique to Instagram’s platform, it has become one of the major features driving users to search for and consume new content from the platform's most popular creators.
In many ways, the Stories format is increasingly becoming a mainstream, even commonplace, form of communication. The sooner that marketers recognize this and adapt accordingly, the more effective their social media and influencer marketing efforts will be.
Instagram Is Constantly Updating Its Stories Feature For Users—And Brands
Instagram recently announced that over 1/3 of the most-viewed Instagram Stories come from business accounts. In 2017, there were over 25 million business profiles on Instagram, half of which had created a Story. And while Instagram’s feed features a tremendous amount of sponsored content, marketers view Stories as a golden opportunity to reach consumers without interruptions due to its full-screen layout. With mobile ad spend on track to represent 47.9% of total US advertising spend by 2022, more brands are turning to influencers to create engaging sponsored Stories as a successful campaign strategy.
To ensure brands and influencers can make the most of the platform and maintain productive audience engagement, Instagram continues to add new features to Stories. A year from its launch date, Instagram Stories added Highlights and Stories Archive to enable users to share their most meaningful Stories on their profile without disrupting their main feed. In September 2018, the app rolled out shopping in Stories so users can easily click straight to a product on a company’s website—also known as shoppable Stories.
These ecommerce tools demonstrate Instagram’s push to contend as a big-time player in the shopping arena. In addition, Instagram has added a questions feature and polling stickers to gain follower insights, foster authentic communities, and increase engagement.
How Instagram Stories Is Impacting The Social Media Landscape
On top of bringing Stories-style content mainstream, the rise of Instagram Stories has bolstered the platform as a whole. The introduction of Instagram Stories has thus far contributed to a 7-10 minute increase in the amount of time an average user spends in the app per day. On the advertising front, Instagram Stories continues to provide new opportunities for brands to drive conversions without users even leaving the app. It will be interesting to see how the platform’s knack for inventiveness evolves as 2019 takes shape.
November 27, 2017 By Mediakix Team