X

The Top 20 Female YouTubers Dominating Online Video

The Top 20 Female YouTubers Dominating Online Video

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!  

The Top Female YouTubers Have More Than 205 Million Subscribers Combined

YouTube now has more than 1 billion daily active users. Since its launch in 2005 the video sharing platform has grown at an astonishing pace, welcoming the rise of content creators. Many top creators have utilized the platform to launch entrepreneurial ventures and have seen enormous paychecks as a result (the top ten YouTubers of 2017 made over $70 million combined).

Females are some of the heaviest social media users and in many cases have shown greater interest in social media sites than men. As female creators achieve growing success on YouTube they present a golden opportunity to marketers to reach the female consumer. Here we’ve gathered the top female YouTubers in descending order of current subscribers.

1. Yuya

Mexican YouTuber, Mariand Castrejon Castañeda, has the most subscribers of any female on YouTube, with 19.1 million. Best known for her beauty videos, Castañeda also frequently publishes challenge videos, travel vlogs, and fashion tutorials. Her online presence continues to grow and in 2017 she was selected to partner with the United Nations in an effort to empower female creators worldwide.

2. JennaMarbles

Jenna Mourey, known by the pseudonym Jenna Marbles, has long been one of YouTube’s most popular creators. She started on the platform in 2010 and quickly found her niche with humorous, refreshingly honest content. The “Marbles” portion of Mourey’s channel is a reference to her dog Marbles, who appears in a number of her videos. Outside of YouTube, Mourey has appeared on the television show, “Ridiculousness”, created a line of dog toys, and hosted a weekly SiriusXM music countdown.

3. RCLbeauty101

22-year-old Rachel Levin started her YouTube channel in 2010 and is famous for her comedy skits, beauty advice, and challenge videos. Impressively, Levin boasts collaborations with Google and Audible among other brands, and has also been nominated for a Teen Choice Award and several Streamy Awards.

4. IISuperwomanII

Comedy YouTuber, Lily Singh, is best known for her humorous rants and ethnically-themed parody videos. In 2017 she released her first book, How to Be a Bawse: A Guide to Conquering Life and was also cast in HBO’s adaptation of Fahrenheit 451. As YouTube’s third richest star she continues to reach new heights while continuing to create highly-viewed content for the platform where she got her start.

5. Zoella

British YouTuber Zoe Sugg started her online career in the blogging space, but quickly grew in popularity and transitioned over to YouTube. Not only is she known for clothing hauls and makeup reviews, Sugg has also created her own line of beauty products, a book series, and a vlogging channel with 4.7 million subscribers. Her fans tune in several times a week to keep up with the latest fashion trends and to get a glimpse of her daily life.

Related Post: Top Female Gamers On YouTube

6. Liza Koshy

Liza Koshy is only 21-years-old, but since starting on YouTube in 2015, she has taken the platform by storm. Koshy specializes in comedy videos and posts one video a week, frequently presenting original characters. She shows little signs of slowing down and recently won a Teen Choice Award for Choice Web Star.

7. 5incominutos

Brazilian YouTuber Kéfera Buchmann created her channel “5incominutos” on the basis that viewers should take a 5-minute break out of their day to watch a funny video. Since starting in 2010, Buchmann has garnered 10.8 million subscribers. The majority of her content is made up of comedic skits that are posted once each week.

8. CaELiKe

Olalla Lopez, better known as CaELiKe, started her YouTube career in 2010 with advice videos, comedic skits, and challenges. The Mexican creator has since appeared in AwesomenessTV’s Out Of My League series and was also a starring voice of the Spanish version of Trolls. Lopez is active on YouTube and posts videos for her 10.7 million fans on a weekly basis.

9. Bethany Mota

Hailing from California, Bethany Mota posted her first haul video in 2009. The lifestyle YouTuber reached mainstream success in 2015 when she partnered with Aeropostale to create her own clothing, accessories, and beauty line, and has also ventured into music and television. Mota posts twice a month and frequently collaborates with family and friends.

10. Lindsey Stirling

Lindsey Stirling has come a long way since posting her first YouTube video in 2007. The singer and violinist began by posting her public performances on the platform to great, positive reception from viewers. Today Stirling has 9.7 million subscribers and her own YouTube Red Original movie Lindsey Stirling: Brave Enough.

11. Michelle Phan

Beauty guru Michelle Phan is best known for her makeup tutorials, clothing guides, and lifestyle content. She posted her first YouTube video in 2007 and has since expanded to publish her own book, launch a makeup subscription service called Ipsy, and serve as Lancome’s first Vietnamese speaking spokesperson. Though she has taken a break from YouTube, Phan continues to connect with fans via Instagram and other platforms.

12. Rosanna Pansino

Rosanna Pansino made a name for herself on YouTube through baking, and continually surprises viewers with charming recipes ranging from unicorn macaroons to Lego-themed marshmallow pops. Pansino posted her first video in 2011 and has since published her own cookbook. Her YouTube series, Nerdy Nummies, is one of the most popular baking series on the platform.

13. Wengie

Australian beauty YouTuber, Wen-Jie began her career in 2013. In just 4 years she has amassed more than 8.5 million subscribers and captured the attention of viewers through makeup tutorials, DIY hacks, and fitness content. Wen-Jie presents a unique Asian-Australian perspective and has also gone on to create a vlog channel with 1.5 million subscribers.

14. MyLifeAsEva

Eva Gutowski’s YouTube channel MyLifeAsEva has gained an impressive 8.1 million subscribers in just five years. Born and raised in California, the lifestyle creator shares makeup tutorials, vlogs, and fashion tutorials with fans regularly. Gutowski has also starred in her own YouTube Red series Me and My Grandma and published a book.

15. Grav3yardgirl

Bunny Meyer started her YouTube career in 2010 by making videos that recounted her paranormal experiences and visits to graveyards. Today her channel includes a wide range of content, including vlogs, fashion hauls, and unboxing videos. As her channel has evolved Meyer’s fans have stayed loyal. To date, she maintains 8 million subscribers.

16. Miranda Sings

Best known as her comedic alter ego Miranda Sings, Colleen Ballinger started creating YouTube videos in 2008. Ballinger boasts more than 8 million subscribers on the platform and has utilized her comedic skills to achieve mainstream success. She has performed her one-woman comedy act worldwide and starred in her own Netflix series, Haters Back Off, proving that YouTube can serve as a springboard to wider opportunities.

17. Dani Russo Tv

Daniella Russo hails from Brazil and started posting YouTube videos in 2015. She injects humor into everyday activities like eating lunch and entertains her 7.4 million viewers with constant energy and excitement. Russo has also ventured into the music business and has recorded several original tracks that can be found on Spotify and YouTube.

18. NikkieTutorials

Hair and makeup artist Nikkie De Jager began her YouTube career in 2008. The beauty guru publishes new videos twice a week to her fan base of 7.4 million and continues to provide the makeup tutorials that made her famous. Recently, she collaborated with Kim Kardashian in a video where she applied Kardashian’s makeup.

19. Marzia

Italian creator Marzia Bisognin specializes in lifestyle content and frequently treats her 7.1 million subscribers to haul videos, travel vlogs, beauty tutorials, and DIY hacks. Though only 24, Bisognin has ventured outside of YouTube and has published a novel and designed her own clothing line.

20. LaurDIY

As her channel name suggests, Lauren Riihimaki creates helpful DIY videos for her audience of 6.5 million. Riihimaki published her first video in 2012, a hair tutorial video, and has since stuck to the formula that first attracted viewers. She has also created a second channel, comprised of vlogs that allow viewers a more personal look into her everyday life.

Also See Our Posts On:

The 5 Different Types Of YouTube Marketing Campaigns

Case Study: How Brands Are Marketing On YouTube With Top Channels & Influencers

The Top 10 Travel Vloggers Bringing Adventure To YouTube Audiences Worldwide

September 1, 2017 By Mediakix Team

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405