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The Top 8 Reddit Statistics On Users, Demographics & More

The Top 8 Reddit Statistics On Users, Demographics & More

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The Top 8 Reddit Statistics Prove The Site’s Global Popularity And Influence

Since launching in 2005, Reddit has grown to 250 million users. The site is primarily a destination for users to create, share, and discuss online news and is organized using a voting system. Users submit content to the platform, whether direct links, text, photo, or video for viewing, which are organized into categories called “subreddits”. Submissions with the most upvotes are highest on the Reddit homepage and most visible to its millions of users.

Though uniquely different than social media sites like Instagram, Snapchat, Facebook, and YouTube due to its discussion-based nature, Reddit is undeniably an influential community.

The Reddit Statistics Everyone Should Know

Individuals have been known to raise enormous sums of money for philanthropic causes on the site and famously President Obama hosted an “Ask Me Anything” discussion on the site in 2012.

As the platform grows, advertisers should be familiar with the social news community and its potential for online marketing. Here we’ve gathered the most relevant Reddit statistics to know.

1. 82 Billion Pages Are Viewed On Reddit Each Year

The volume of online traffic to Reddit is astounding, with 82 billion page views per year. In a single year, 725 million comments were posted on the site by 8.7 million authors. Since its launch in 2005 Reddit has steadily grown in popularity and is currently the 4th most popular website in the United States.

2. Reddit Is The 8th Most Popular Website In The World

A continuing report examining worldwide website traffic indicates that Reddit is currently the 8th most visited website on the planet. Unsurprisingly, Google holds first place and is followed by YouTube and Facebook. Reddit ranks right after Yahoo (7th place), and as a news aggregation site is the second most popular online news source worldwide.

Related Post: The 8 Social Media Growth Statistics Every Marketer Should Know

3. 56% of Reddit’s Visitors Are From The United States

Reddit is most popular in the U.S., with American users far outnumbering those from any other country. Second to the U.S., the United Kingdom accounts for 7.3% of all Reddit visitors and Canada accounts for 6.2%.

4. 69% Of U.S. Reddit Users Are Male

Reddit is particularly popular among males, who make up more than two-thirds of the site’s users. In contrast, Instagram is favored by female users, with only 32% of total users being male. Because of its demographic breakdown, Reddit is a platform that may be particularly useful for advertisers looking to reach male consumers.

Related Post: The 13 Instagram Demographics & User Statistics Every Marketer Should Know In 2017

5. 58% Of Reddit Users Are Between The Ages Of 18-29

Reddit is most popular amongst young adults between the ages of 18-29, which make up more than half of the site's users. Nevertheless, Reddit still draws in a large number of middle-aged users. People between the ages of 30-49 account for 33% of the site's users, indicating that Reddit is a viable platform for reaching both young and middle-aged adults.

Related Post: The Top 10 Millennial Marketing Statistics You Must Know

6. 15 Minutes Is The Average Duration Of A Reddit Website Visit

Evidently, Reddit is a highly engaging platform. When visitors arrive at the site they spend an average of 15:56 minutes consuming Reddit content before leaving. Among the top 10 most visited websites in the world users stay on Reddit far longer than any of the other 9 sites. Additionally, visitors view an average of 10.4 pages per Reddit visit.

Related Post: How Much Time Do We Spend On Social Media?

7. 40% Of Reddit Visitors Reach The Site Through The Reddit App

In comparison to the early 2000s, Americans today are much more likely to connect to the internet using a mobile device. A recent study found that 95% of U.S. adults own a cellphone and of that 95%, 77% own smartphones.

Accordingly, mobile access is important to Reddit users. Since the launch of the Reddit App in 2016, 40% of content views are driven by mobile.

Related Post: The Top 10 Statistics That Prove That Mobile Consumer Behavior Is Changing

8. 31.1% Of Organic Searches Using The Term “Reddit” Were A Part Of The Search Phrase “Game Of Thrones Reddit”

A report found that in August 2017, more than a third of organic online searches using the word “Reddit” were within the phrase “Game of Thrones Reddit”. That more than a third of searches involving Reddit were associated with a popular television show demonstrates the importance of the site as a destination to discuss pop culture events.

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September 27, 2017 By Mediakix Team

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