The Top 9 Instagram Stories Statistics That Show Its Massive Influence

The Top 9 Instagram Stories Statistics That Show Its Massive Influence

For the latest news, trends, and statistics on influencer marketing and related advertising topics, subscribe to our weekly industry digest here. 

These Top 9 Instagram Stories Statistics Show How Much It’s Changed Social Media In Just One Year

While Instagram Stories was once doubted by skeptics as a mere Snapchat knockoff, Instagram Stories has quickly become an entity of its own. High adoption numbers and users’ willingness to forget that it was once a clone of Snapchat Stories is making Instagram’s one-year-old feature a success among users, content creators, businesses, and advertisers alike.

We’ve compiled the most recent and relevant Instagram Stories statistics to show how it's shaping the world of social media.

1. Instagram Stories has more than 250 million people using it every day

Within a year of its launch, Instagram Stories has accumulated 250 million daily active users. This means that roughly 60% of Instagrams 400+ million daily active users are accessing Instagram Stories. Launched on August 2, 2016, Instagram Stories rolled out 20 new features within Instagram Stories in the base year, including stickers and Boomerang. Since then, it’s become a staple in the world of photo- and video-sharing and social media.

Related Post: The Biggest Instagram Video Statistics Every Marketer Should Know

2. Over 1/3 of Instagram users are using Instagram Stories every day

Currently, Instagram’s user base totals at 700 million people globally, likely bolstered by Instagram's addition of Stories. At launch, Instagram totaled at a little over 500 million users. Six months later, it was up 100 million users at 600 million. Four months after that, its user base hit 700 million, growing at a faster rate than ever. Instagram’s addition of Stories has undoubtedly aided the platform’s popularity and relevance by bringing in an ephemeral photo-sharing feature.

Instagram’s addition of Stories has undoubtedly aided the platform’s growth and relevance by bringing in an ephemeral photo-sharing feature popular with millennial and Gen Z demographics.

Related Post: The 11 Gen Z Statistics Advertisers Must See To Believe

3. Instagram Stories led to a 15-40% decline in Snapchat Stories

Instagram Stories surpassed Snapchat’s total user base in April, which had announced it had 200 daily users. The growth on Instagram Stories has taken a toll on Snapchat, which admits that its “competitors may mimic [their] products and harm user engagement and growth”.

Moreover, reports have found that Snapchat Stories view counts have declined 15-40% since the Instagram Stories launch. Views on top Snapchat accounts have declined 15-30%.

4. Top Snapchat influencers posted 25% more on Instagram Stories across 30 days

Instagram Stories isn’t only affecting viewership on Snapchat Stories, but also content creation by users and influencers. For instance, despite their popularity on the Snapchat platform, major Snapchat social media stars are posting 25% more on Instagram Stories than Snapchat Stories.

The study found that influencers were averaging 5.3 Snapchat Stories vs. 6.6 Instagram Stories per day just a few months after Instagram's launch. Influencer preference to Instagram can be attributed to Instagram’s great reach, content discoverability, and the platform's ease of use.

Related Post: Instagram Stories vs. Snapchat Stories - Which Do Influencers Prefer? [Poll]

5. Instagram Stories has increased the amount of time spent on Instagram to 28 minutes

Instagram has reported that Stories has encouraged users to user the platform longer and more frequently. It found that people under the age of 25 spend more than 32 minutes a day on the platform while those older will spend more than 24 minutes a day. Estimates on time spent on Instagram before Stories range from 15 minutes to 21 minutes. Time spent on Instagram Stories is also greater than that spent on Snapchat, which reported users under 25 spending over 30 minutes a day on the app, while users 25 and older spent about 20 minutes a day.

6. Over 50% of businesses on Instagram made an Instagram Story

Instagram Stories isn’t used widely by just consumers. In fact, over 50% of Instagram’s 8 million worldwide registered profile businesses has created a story. Of the stories created by these businesses, one in five organic stories received a direct message from a consumer. The high engagement can be widely attributed to Instagram users’ willingness to follow businesses. 80% of Instagramers are following a business on the platform.

7. The most popular Face filter is the Puppy Ears and the most popular sticker is the Vibrant Location Sticker

In Stories’ one year anniversary, Instagram noted that the top 5 popular face filters were: 1. puppy ears, 2. sleep mask, 3. bunny ears, 4. love with heart-shaped darts, and 5. koala ears. The top 5 popular stickers are: 1. Vibrant location sticker, 2. Digital time sticker, 3. “Like” sticker, 4. Hashtag sticker, 5. And the weather sticker.

8. Instagram Stories ads is derived from Instagram’s 1 million monthly active advertisers

Over 1 million advertisers are placing native ads on the platform at least once a month, and the addition of Instagram Stories ads has made it even more appealing in the last six months. From Instagram ads, over 120 million users clicked and visited a website, got directions, called, emailed, or sent a direct message to get more information about an advertised business.

9. 70% of Instagram Stories are watching Stories with the sound on

About 70% of Instagram Stories are watched with the sound on, meaning that advertisers can be assured of engagement (as users must manually toggle the sound on; audio is not automatic). Instagram makes it clear that Stories with sound on creates the most immersive experience and storytelling. Combined with full-screen mobile screen displays, Instagram Stories ads represents an advertising tool that meets the needs of modern marketing.

Also See Our Posts On:

Is Snapchat Dead As An Influencer Channel?

Top Snapchat Influencers Post 25% More On Instagram Stories

How 4 Top Brands And Influencers Use Instagram Stories For Marketing

Instagram Stories vs. Snapchat Stories: Which Is Better? [INFOGRAPHIC]

September 1, 2017 By Mediakix Team

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405