The 9 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community
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These YouTuber Statistics Attest To Just How Powerful The Content Creator Community Is
YouTubers are the voices and trendsetters of the world. Whether they're giving their uncensored thoughts about a brand’s services or products or globetrotting to set a lifestyle example for millions of subscribers, YouTube content creators are changing the world with their ideas and opinions. These digital video stars represent a valuable asset to YouTube itself, to its individual viewers, and to any brand, company, or institution that knows how to leverage them.
We’ve compiled the most comprehensive statistics to determine who YouTubers are, how much they can make on the platform, and the type of power they wield online.
1. Channels earning six figures per year on YouTube or more is up 50% year over year
YouTube has been generous to its influencers, paying over 50% of its ad revenue to creators and partners in the last decade. YouTube’s treatment towards its creators has resulted in platform loyalty by influencers, making it the premier destination for video content on the Internet. Payment of a majority of ad revenue to YouTubers has incentivized growth on the platform, leading to larger channels and high creator compensation. In fact, over the last 3 years, YouTube channels that are earning at least $100,000 through ad revenue share have been doubling each year.
2. A YouTube creator with 1-3 million subscribers averages $125,000 per sponsored post
Ad revenue is not the only way that YouTubers are able to generate income. In fact, many are sponsored by brands and companies looking to increase their reach and presence in video content and social media. On YouTube, compensation per post to a channel depends on several factors one of which is a YouTuber’s total number of subscribers. According to the Economist, YouTubers with over 7 million subscribers will average at $300,000 per sponsored video. YouTubers that have 100,000 - 500,000 subscribers will make $12,500 per post and YouTubers with 500,000 - 1,000,000 subscribers will make around $25,000 per post. The biggest jump in compensation per post occurs after a YouTube breaks 1 million subscribers.
3. YouTubers upload a total of 400 hours of content every minute
YouTube CEO Susan Wojcicki reported that YouTube content creators are uploading over 400 hours of content to YouTube per minute. That is equivalent to nearly 17 days of video content uploaded each minute or 65.7 years worth of video content uploaded each day! The plethora of video content on YouTube has led to immersive entertainment, where YouTube audiences are becoming more involved on the platform and are participating in creating video themselves. The excess of content has been followed by strong viewership, with reports showing a 10-fold growth in daily watch time and a total of 1 billion hours of video content consumed daily.
4. Over the past 5 years, YouTube paid out more than $2 billion dollars to unique Content ID creators
YouTube boasts the most comprehensive content creator base in the world, with over 50 million active references in its database, including more than 8,000 major broadcasting networks, movie studios, and record labels. The database has allowed for YouTube to pay out over $2 billion to creators who have chosen to monetize their content since 2007. In the music industry alone, musicians found on YouTube generated over $1 billion for the music industry from advertising. YouTube’s commitment to creator ownership has helped make it a safe space for anyone to upload and monetize their content.
5. YouTubers have produced more than 10,000 videos in YouTube Spaces
YouTube has been investing in its creators in several ways, one of which is to provide physical spaces for YouTubers to produce and connect. YouTube Spaces, or YouTube’s initiative to foster a strong creative community, occupies 9 major cities in the world, including Los Angeles, Mumbai, and Tokyo. Spaces has helped many YouTubers produce their best work, totaling at over 10,000 videos that have generated over 1 billion views, and 70+ million hours of watchtime.
6. YouTubers can identify with 70% of YouTube subscribers creators better than traditional celebrities
YouTubers are more influential than traditional celebrities. Studies have found that 7 out of 10 YouTube subscribers related better to their favorite YouTube content creator than with traditional television or movie stars. Interestingly, 40% of millennial YouTube subscribers believe that their favorite creator understands them better than their friends. Leveraging YouTube influencers is especially important, not only for exposure to a vast audience, but also for developing intimate and personal relationship with the audience.
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7. The top 25 YouTubers generate more than 3x as many views as traditional celebrities on YouTube
Unlike a traditional celebrity, a YouTube creator’s claim to fame is based his or her strong ties to the YouTube community. This means that YouTubers are more connected to their fans and more connected to other content creators on the platform, leading to a more engaged audience. Famous YouTubers will actually see more than 3 times as many views on their videos than traditional celebrities on YouTube, 2 times as many actions, and 12 times as many comments. Audience engagement on YouTube should be prioritized by brands looking for influencer partnerships on YouTube to increase organic reach opportunities.
8. 70% of YouTube viewers believe that YouTube content creators change and shape culture
YouTubers are the modern trendsetters, as determined by millennials. YouTube is the most widely-used platform for accessing videos uploaded by other people in the world, and 70% of the YouTube audience believes that YouTube content creators are the drivers of modern culture. This means that the opinions of YouTube influencers play a significant role in driving consumer behaviors. In fact, 6 out of 10 people get advice on what to buy from their favorite creator, representing a huge opportunity for brands to advertise.
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9. YouTube has 3 major Creator Awards: Silver, Gold, and Diamond
Top YouTubers can be classified into 3 major categories: silver, gold, and diamond. YouTube awards its creators with Play Button plaques after a channel has surpassed a certain number of subscribers. There are 3 major subscriber milestones, 100,000 subscribers, 1 million subscribers, and 10 million subscribers, awarded respectively with a Silver, Gold, and Diamond plaque.
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April 13, 2017 By Evan