The Top 10 Twitch Stats That Marketers Must Know
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The top Twitch stats prove that it's one of the primary homes for live streaming
The video game community was one of the first corners of the content market to adapt to and adopt live streaming in earnest. With a community that’s ultra-engaged and an interest that lends itself to a shared experience (even with those who aren't playing), live streaming has become a massive part of the gaming world.
Twitch is the primary home for many broadcasters and viewers with gaming interests, but its offers extend beyond gaming, too. And with an audience that approaches 10 million daily, Twitch presents an incredible opportunity for engagement with a different kind of influencer operating in a different space and connecting to a different audience.
Twitch Stats: Top Streaming Video Game Statistics For Marketers
Though it has its share of competitors with the live streaming offerings on Facebook and YouTube, Twitch has a firm hold on a major portion of the gaming community. Its users are deeply engaged and loyal, with millions of them spending upwards of 20 hours per week on the platform. There’s incredible opportunity for advertising with Twitch, particularly for advertisers looking to reach Millennial males. Here are the key Twitch stats that marketers need to know.
1. On average, Twitch sees 9.7 million daily active users (DAUs).
Every day, Twitch draws nearly 10 million active users to its ecosystem, made up channels, streams, and communities. If Twitch’s daily active user base lived in a single city, the population would be about the size of New York City and Chicago combined.
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2. Over 2 million users broadcast streams each month.
A pivotal part of Twitch’s success is its creators. Each month, over 2 million streamers create live content for viewers. Twitch is the foremost platform for gamers and gaming culture, but not all of the live streamed content on the platform is gaming focused. There are streams for everything from artists painting and illustrating to musicians putting on live-streamed shows.
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3. There are over 17,000 members in Twitch’s Partner Program.
Twitch’s Partner Program is made up of Twitch’s most popular broadcasters and is the avenue through which broadcasters can start monetizing their streams. Partners have the opportunity to share in advertising revenue and make all or part of their streams open to paying subscribers. There’s also an opportunity for Partners to create and sell merchandise through Twitch’s “Teespring Program."
4. In 2015, over 241 billion minutes of content were streamed through Twitch.
2015 topped out at 241 billion minutes streamed. That’s enough time to walk from Earth to the Moon over 1.8 million times. Now the numbers are even more outstanding, with the 9.7 million users that show up to Twitch every day watch an hour and 46 minutes of Twitch content each. That’s a lot of time spent on Twitch.
5. At Peak Twitch, over 2 million users were viewing content on Twitch concurrently.
We know that Twitch draws almost 10 million active users every day, but drawing them at the same time is another matter entirely. Twitch’s record for viewers tuning in at the same time (albeit to different streams and content) is over 2 million. That's more live streams than this year's Super Bowl 51.
6. Just in 2017, users have streamed 4.3M hours of content on Twitch.
Thus far in 2017, Twitch users have streamed over 4.3 million hours of content. In just 47 days. That’s over 260 million minutes, meaning that Twitch is well on its way to shattering 2015 numbers.
7. League of Legends is the most streamed game on Twitch.
Gaming makes up the majority of Twitch’s streams, and the most popular game among them is League of Legends. There are tens of thousands of games on Twitch, but a few heavy hitters make up large swaths of the streaming traffic. Other popular games include Destiny, Overwatch, FIFA, Hearthstone, and Minecraft.
8. The all-time record for most concurrent viewers is 1,025,493 viewers, set in 2017 by eleaguetv.
The record for a single stream was set just this year and roughly half of Twitch’s peak for concurrent users at 1,025,493 viewers. It was a stream from eleaguetv, a professional esports team.
9. Roughly half of Twitch’s users spend 20 or more hours per week on the platform.
Twitch’s users are super engaged and spend a lot of time on Twitch, with almost half of them spending 20 hours or more on the platform every week. According to Nielsen, the average American watches 4.3 hours of television per week, meaning that among its most dedicated users, Twitch nearly surpasses time spent watching TV.
10. Twitch’s user base is 75% male, and 73% are 18-49 years old.
Twitch’s core demographic is largely male, primarily under the age of 50. Because Twitch’s users are so engaged and spend so much time on the platform, advertising on Twitch is a massive opportunity for advertisers looking to communicate with Millennial males, specifically.
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February 18, 2017 By Mediakix Team