The 10 Biggest YouTube Video Statistics Defining 2016
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The YouTube Video Statistics Marketers Need To Know For 2016
UPDATE May 12, 2017 — YouTube’s seeing continuous growth. As a platform with over 1 billion users that's drawing more 18-49 year-olds than any TV network during prime time, YouTube is a major cultural force. In an effort to keep this article as up-to-date as possible, we’ve added some new information. We’ve preserved the original text and added updates below select sections.
The race to become the world's dominant social video platform is afoot.
In just this past year alone, Facebook introduced enhanced video features, including Facebook Live, 360-degree video, and a standalone video-centric app called Lifestage (Tubefilter); Snapchat eclipsed 10B video views per day (Adweek), a five-fold increase in 12 months (Fast Company); Instagram launched 60-second videos and a Snapchat-like disappearing video feature called Stories (in addition to hitting the 500M-user mark); and a myriad of live streaming apps/platforms, including Periscope, YouNow, and Live.ly, have all come to the fore.
With 80% of total internet traffic projected to come from video by 2020 (L2) and U.S. digital video advertising revenue expected to reach $17B by decade's end (eMarketer), both brands and audiences are beginning to question whether the influx of digital/social video options will unseat YouTube as the preeminent video channel. YouTube, long the online video platform veteran, celebrated its 10th anniversary May 2015 with a host of industry-leading firsts and landmarks for the world's second largest search engine (from hosting the world's first video viewed over a billion times to launching thousands of top "YouTubers" held in higher esteem than traditional celebrities). As YouTube heads into its second decade, these are the major statistics shaping the video giant's 2016 and beyond.
UPDATE: YouTube’s audience is deeply loyal and engaged, and they flock to major channels. The number of YouTube channels with more than 1 million subscribers increased by 75% in the last year.
1. Over 1 Billion People (Or A Third Of All Internet Users) Are On YouTube
YouTube's users total over 1 billion people, or about one-third of all Internet users, registered on the platform (YouTube). YouTube’s reach on video content is incomparable. Even on just mobile, YouTube reaches more 18 to 49-year-olds than any broadcast or cable TV network (YouTube).
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2. 18- To 49-Year-Olds Spent 74% More Time Watching YouTube Videos In 2015
Following the cord-cutting media trend, 18-49-year-olds are spending 74% more time watching video on YouTube and spending 4% less time watching content on TV (Think with Google). YouTube is the go-to ruling platform for on-demand and discovery video content, accounting for increased popularity and content watched. Moreover, in the first quarter of 2016, YouTube saw a higher average month reach among 18-34 year-olds than any commercial TV channel (Think with Google).
3. The Average Mobile User Spends 40 Minutes Each Day On YouTube
According to comScore, an average social media user will spend 17 minutes per day on YouTube (New York Times). Even more impressively, YouTube found that an average mobile viewing will last 40 minutes per day on mobile (YouTube). This is significant as the majority of views on YouTube come from mobile devices.
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4. YouTube Live Video Views Have Grown By 80%; Livestreams Increased By 130%
Live video is a trending media tool used by YouTube’s competitors, Facebook, Instagram, and Snapchat. Nonetheless, viewings of live video on YouTube grew by 80%, and the number of live streams posted online increased by 130% (Financial Times). Neal Mohan, head of product at YouTube, states that what distinguishes YouTube’s live streaming platform from others is its ability to monetize content even after it was no longer live.
5. 80% Of 18- to 49-Year-Olds Watch YouTube Any Given Month
Alongside an impressive monthly average user of 167.1 million, Google found that 80% of 18-49 year olds will watch YouTube in any given month (Statista; Think with Google). Millennials are fueling YouTube’s growth as indicated by a joint study by YouTube and comScore showing that millennials were the YouTube “Die Hards”. Millennial YouTube Die Hards are characterized by their preference for digital video to traditional TV and their binge-watching behavior (comScore).
6. Top YouTube Influencers Have Generated Over 70 Million Hours Of Watch Time
Content creators are the core of YouTube. While YouTube is seeing increasing competition from Facebook and Snapchat for quality video content creators, YouTube still houses the top creators with engaged audiences (YouTube). YouTube creators have collectively produced over 10,000 videos, generated over 1 billion views, and led to over 70 million hours of watchtime (YouTube). YouTube’s Content ID database is also the most comprehensive in the world, documenting over 50 million active references (YouTube).
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7. 5 Million Hours Of News Are Watched Each Day On YouTube
Interesting, YouTube has exceeded 5 million hours of watched news each day (YouTube). YouTube serves as a primary source for people to view user-generated video with a visceral perspective on what is happening in the world. It is likely that a breaking event will be accompanied by a raw video uploaded by a YouTube user, and that viewers are coming to the platform to find content during the information gathering process.
8. For Millennials, Almost 70% Of Premium Online Video Is Watched On YouTube
YouTube viewership across screens is strong, where among millennials, YouTube accounts for almost 70% of premium online video watched across devices from platforms including abc.com, cbs.com, fox.com, nbc.com, Hulu, Netflix, HBO, and Amazon Prime (Think with Google). Significantly, YouTube is facilitating television’s move and relevance online by providing a platform where users are able to access a variety of content, from premium TV shows to homemade DIY videos.
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9. Over 80% of YouTube’s Video Views Come From Outside The U.S.
YouTube connects users with a global community. As reported by YouTube, over 80% of the platform’s video views come from outside the United States (YouTube). With such an expansive user base, YouTube has launched localized versions in more than 88 countries, covering over 76 different languages (YouTube). YouTube’s ability to reach populations past cultural barriers makes it an incredibly ubiquitous social media platform.
10. New Advertising On YouTube Has Increased By 30% Since 2015
The stable base of unique, pioneering video content creators is the reason that YouTube has seen a 30% increase in new advertising (Financial Times). YouTube’s major influencers and content creators are attracting and maintaining a steady audience that uses YouTube as a supplement, if not alternative, to television for entertainment. Advertising on YouTube using these influencers is more relevant than ever, and in several cases, has heavily impacted a business' success. The dramatic increase in new advertising on YouTube was inevitable given the combination of a large audience and sponsored influencer sponsorship.
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September 1, 2016 By Mediakix Team